2019 SET EXPO

Schedule

31st Congress of Technology and Business of Media and Entertainment

Wednesday – Aug.28, 2019

8h30 – 9h10
Breakfast offered to subscribers inside the rooms
9h20 - 10h40 | Room 12
Futurecom Panel
Using Regional Provider Infrastructure (ISPs) to deliver Video on Demand (VoD) Services
Ari Lopes
9h20 - 10h40 | Room 11
Innovation and Disruptive Technologies
Artificial Intelligence for AV Production
Daniel Monteiro
9h20 - 10h40 | Room 13
Audiovisual Contribution and Infrastructure
Contribution Platforms / Advanced Newsgathering / Sports
Caio Klein
9h20 - 10h40 | Room 16
SET Radio
Transformation of Radio ( Metamorphosis)
Eduardo Cappia
11h - 12h20 | Room 12
Hot Session
OTT as Support for New Business Models
Daniela Souza
11h - 12h20 | Room 11
Technology and Business
Big Data, Analytics and Audiovisual New Business
Hugo Nascimento
11h - 12h20 | Room 13
Content Production
Live Journalism: Technological Transformation and Operational Efficiency, Flexibility and Cost Reduction
Raimundo Lima
11h - 12h20 | Room 16
SET Radio
Fewer Interferences and More Channels in the Air
Cláudio Lorini

BREAK

14h - 15h20 | Room 12
Hot Session
Future of Media: Technology and Consumer Habits
Roberto Franco
14h - 15h20 | Room 11
Innovation and Disruptive Technologies
Voice Assistants and Chatbots: The New Consumer Relationship
Marcelo Guerra
14h - 15h20 | Room 13
Content Production
e-Sports
Gui Barbosa
14h - 15h20 | Room 16
SET Radio
The podcast has viralized
Marco Túlio Nascimento
15h40 - 17h | Room 12
Technology and Business
Consumer Experience in OTT / Direct to Consumer in Media Companies
Marcelo Guerra
15h40 - 17h | Room 11
Technology and Business
Building a Culture of Innovation
Carolina Duca
15h40 - 17h | Room 13
Content Production
Original Content – The End of Viewports?
Mauro Garcia
15h40 - 17h | Room 16
SET Radio
Expansion of Radio Revenue
Rodrigo Neves

Wednesday – Aug.28, 2019

9h20 - 10h40 | Futurecom Panel | Room 12

Using Regional Provider Infrastructure (ISPs) to deliver Video on Demand (VoD) Services

Alex Jucius, general director at NeoTV, which today encompasses around 130 companies, states: “Broadband is the most relevant market for us today. There are 3 million fixed line broadband subscribers against 350 thousand TV subscribers. Which means: the simplest distribution alternative is to send content over broadband. We do the integration and have noticed this equation: a market with difficulties and barriers on distribution of content versus the technological evolution and the consumer’s desire to own other content besides just TV. For this reason, we approach the Market with these services”. Mariana Toledo@ Teletime, 23/04/19

 On this panel, a SET / Futurecom partnership, relevant VoD aspects will be debated:

    • Customer loyalty through offered content.
    • The importance of infrastructure to support the delivery of VoD.
    • OTT and new streaming services: how much will it impact the network?
    • VoD customization – employment of data analysis (Big Data e Business Analytics) to offer relevant content.
    • New delivery formats – Content aggregation through a platform – a necessity?

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Chair: Ari Lopes - Principal Analyst, OVUM

Ari Lopes is Chief Analyst at Ovum Américas. He heads up the investigative work and consultancy projects in the region. His main work has been in pricing strategy, development of the fixed and mobile broadband markets, IoT, relations between operators and OTT’s and between operators and the corporate sector. Ari has been a regular speaker at industry events like Futurecom, Andicom, Broadband LATAM, LTE LATAM, the Mexican Telecom Forum, the Andean Telco Forum, NG Telecoms and CONIP, among others. Ari has over 10 years’ experience in the telecommunications and Internet sector, holding positions as pricing strategist at Vivo, Brasil Telecom and Oi, in addition to that of financial analyst at Google in Dublin, Ireland. He has a degree in Economics from the University of Campinas, with a master’s in communication management from the University of Strathclyde in Glasgow, Scotland.

How broadband advances rapidly in Brazil and accelerates the adoption of new technologies for video services

In recent years the new competitive carriers substantially expanded its fiber optic networks and today provide connectivity at speeds and quality levels suitable to enable advancement of video services with new technologies throughout the country, even in less economically dynamic regions. What factors made this rapid advance possible? What are the trends in the medium term?

João Moura - Executive President, Telcomp

A veteran executive with significant experience om general management developed in global organizations like Coopers & Lybrand (PricewaterhouseCoopers), Generali, BCP -BellSouth, combined with extensive managerial responsibilities in mid-size companies facing significant challenges. 17 years of a successful career in a global corporate finance consultancy, with significant experience in mergers and acquisitions, turnarounds and corporate restructuring, and strategic consultancy services. Successful experiences in managing stoppages, complex transactions, like refinancing, Chapter 11, mergers and acquisitions, international arbitration proceedings and other critical situations that require detailed focus, timely sensitivity and resilience. Executive education at MIT, Stanford and Wharton School. 5 years on the teaching staff in Corporate Finance at the Polytechnical School of the University of São Paulo.

Challenges & Opportunities of Video Producers in Content Delivery

The consumption of video content has been evolving in recent years, and the challenge of those producing it is to discover all possible distribution formats.
The expansion of the “physical” internet across a large swathe of Brazilian territory allows us to wager on a model that was never part of our culture of consuming TV, “VOD”.
The challenge now is to maintain a market like that of PAYTV, which has a healthy turnover of millions of dollars and is still evolving in new methods of delivery!

David Nagib - Account Manager, Viacom

Bachelor of Social Communication (Pontifical Catholic University of Campinas). He has 21 years of experience in PAY TV channel distribution having worked at MTV Brasil, Fox, Embratel and Viacom.

Are Pay TV Providers and ISPs ready for the new OTT era?

With increased video consumption on unconventional media, coupled with the offer of high-speed connections due to fiber optic data network expansion over the last decade, pay-TV and ISP operators need technologies and solutions to deliver nonlinear video content while remaining attractive to your customers. They should also consider which technical issues should be analyzed, either availability or quality traffic to always ensure the best user experience.

Bruno Calabresi - CTO at youcast!

CTO of the company youcast!, an integrator of data video solutions and one of the most respected and active companies on the domestic subscriber TV and data provider market. Active in the Technology market for more than 15 years, with specialization in Technology, Solutions and Services for the Telecommunications Market, and with a degree in Social Communication. Currently responsible for over 30 IPTV projects on the Brazilian and South American markets.

9h20 - 10h40 | Innovation and Disruptive Technologies | Room 11

Artificial Intelligence for AV Production

We live in the information age. Data volume is growing exponentially and we are expected to have more than 16 zetabytes of data (16 trillion gigabytes) by 2020. In this new era, devices are increasingly getting more connected and sensors are generating continuous streams of data. Artificial intelligence technologies, especially Deep Learning, have prepared to handle unprecedented data volumes and made room for incredible applications with images, audio, and video. In this panel we will address current and futuristic applications of artificial intelligence in content production, what are their implications on the companies, ethical issues, and how to get prepared for the future.

Chair: Daniel Monteiro - R&D Manager - TV Globo

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

The use of Artificial Intelligence to boost content production: Globo case studies

Nowadays, many Artificial Intelligence (AI) applications exist around us and we use them normally without realizing them. AI is mostly perceived as a new tool capable of optimizing and enhancing processes through automation in ways that were unthinkable in the recent past. Advances in this area have enabled manufacturers and broadcasters to develop smarter tools and applications to drive the entire content lifecycle. In this talk, we present how the use of Deep Learning and NLG (Natural Language Generation) techniques are impacting the creation, productivity and delivery of multimedia content broadcast by TV Globo.

Cassius Rodrigo, R&D Supervisor, TV Globo

Cássius R. D. Estrada was born in Rio de Janeiro, Brazil. He received the Electronic and Computer Engineering degree from Federal University of Rio de Janeiro (URFJ), Brazil, in 2008, and the M.Sc. degree in Electrical Engineering from the Federal University of Rio de Janeiro (COPPE/UFRJ) in 2011. He was a TV Systems Researcher at Rede Globo between 2006 and 2015. He is currently Executive Supervisor of Exploratory Research at Rede Globo. He has experience in Electronic Engineering and Computer Science, with emphasis on Signal Processing, working mainly on the following topics: image processing, video coding, digital TV and video quality evaluation.

ML and AI in Content Preparation

This presentation is about what you need to know about using machine learning and artificial intelligence in content preparation. Are you thinking about automatic clip or full-text metadata creation? Why is training so important? Different tools have different strengths. Come find out about the questions you should ask when considering this for your workflow.

Nadine Krefetz - Consultant, Reality Software

Nadine Krefetz is a streaming media consultant and industry journalist. She works with companies to strategically plan how vendors and media companies can compete. She is originally from NYC, lived in Canada for 25 years and is now in Seattle, the city of two clouds (soon to be three, based on the title of the new Google building). Please reach out via Linkedin (https://www.linkedin.com/in/ nadinekrefetz) or read her articles on StreamingMedia.com (http://www.streamingmedia.com/ Authors/6837-Nadine-Krefetz.htm)

How Artificial Intelligence Can Be Used in the Creative Communication Process

Practical and real examples of the use of Artificial Intelligence and Big Data techniques in communication projects.
We will know cases of use of these techniques in various moments of a project. from the generation of insight, content, personalization, humanization and understanding of information.

Paulo Henrique de Almeida - CEO - Casion Tech Goodies

Over 12 years working with technology for financial market, Paulo was responsible for creating mathematical models for managed portfolio analyzes and processing of investment fund quotas. Today, works on innovation, artificial intelligence and digital media performance for clients such as Heineken, Santander, Spotify, Catho, among others.

9h20 - 10h40 | Audiovisual Contribution and Infrastructure | Room 13

Contribution Platforms / Advanced Newsgathering / Sports

It is undeniable that technological changes are impacting our way of capturing, transmitting and producing. This holds true for both journalism and sporting events. In this panel we will address these changes and their impacts in the planning of journalistic and sports coverage and show real cases of how technology has influenced the choice of simpler platforms but with advanced features.

Chair: Caio Klein - Director at TVE-RS

Electrical Engineer graduated at UFRGS, post-graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS, where he worked in many technical functions. Then, for 10 years, Caio was the Technical Director of TVE-RS. In 2005, he returned to RBS to be the Technical Manager of the Group's radio stations and then being the Operations Executive Manager of RBSTV, where he participated on the coverage of the 2006, 2010, 2014 and 2018 FIFA World Cups, the 2008 and 2012 Summer Olympic Games and the 2006, 2010 and 2017 FIFA World Cup Clubs, events where he was responsible for the RBS Group's logistic. Nowadays, he is the CEO of TVE-RS.

Technology for Live ENG - Televisa Case

The presentation will explain IP technology applied direct inside the news cameras and the workflows that will be possible using this technology. As a real case we will explain how Televisa is using this technology at national level in Mexico.

Pedro Luiz Mees - General Manager Latin America Operations JVC

Graduated in Engineering from UDESC - Brazil 2015 to Present - Latin America Operations General Manager - USA 2007 to 2015 - Latin America Sales Manager JVC - USA 2000 to 2007 - General Manager Media Trading Inc. - USA 1998 to 1999 - National Sales Manager Tecnovideo - Brazil 1997 to 1998 - National Sales Manager Floripa Tecnologia - Brazil 1995 to 1997 - Regional Sales Manager Tecnovideo - Brazil 1993 to 1994 - Regional Representative Linear - Brazil

Transforming Broadcast ENG/EFP applications:  XDCAM Air  

The presentation will describe details of the features, technologies and workflows in use in Sony’s XDCAM Air ENG/EFP production system.

XDCAM Air is the combination of multiple advances in acquisition and transmission technologies that enables secure and seamless wireless workflows from acquisition to studio utilizing a Cloud-based Content Management System (CMS) for sharing and managing content. 

The talk will provide information on how XDCAM Air enables: sharing of planning metadata to field cameras for field tagging; browse and pull clips directly from field cameras (full or partial retrieve in either proxy or high bitrates); integration with studio NLEs and Newsroom Computer and Production systems; Post files and/or live stream to social media. 

The presentation will conclude with a brief explanation of NavX – Sony’s content management system with A.I. features, which works in conjunction with the XDCAM Air and Cloud Ci services for automatic tagging of clips/events in sports applications.

Hugo Gaggioni – Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

NEWS FORMATS OF PRODUCTION AND CONTRIBUTION OF CONTENT IN EVENTS AND ENG PRODUCTION

This presentation will address new concepts of contribution and production of ENG events / funding that Globo Group has been adopting over the last years and the respective impacts on the productions / channels. We will also point out how the internet has contributed to the dissemination of these technologies, favoring a perfect integration of all resources.

Henrique Lopes - Coordinator of Operations and Events at Globosat

Coordinator of Operations and Events at Globosat with 22 years of experience in the External Production area, working directly in the production of Mobile Units, ENG, National and International Events, meeting the various demands of Globosat Channels. Throughout these years it was possible to participate in the formatting, planning and implementation of several large projects (events / recordings) for Globosat channels. From 2005, I started a new cycle in the company, leading the technical and operational teams of the area.

Journalism and sports via IP: the revolution continues

A brief summary based on real live production experiences with IP technology. Image selection and post production via remote master in real time. Automated artificial intelligence cameras for arenas and training centers. Cases: Northeast Cup, Paranaense Championship, Sao Paulo Junior Football Cup, Brazilian Rugby Championship, Super Drift Brazil, Palmeiras, Grêmio.

Fábio Eitelberg - Director of 2Live and Ablink

Fabio Eitelberg is the director of 2Live and Ablink, responsible for over 400 productions and live broadcasts of corporate, sporting, entertainment and branded events. With LiveU technology, he has developed new production formats, including cutting and remote finishing via IP. Journalist and documentarist, he worked at SBT, Record, TV Cultura and Univesp TV, creating, producing, presenting and editing numerous programs in the areas of Science, Culture and Education. Former Esso Journalism Award finalist and winner of the Aberje and Biodiversity SOS Mata Atlântica awards.

9h20 - 10h40 | SET Radio | Room 16

Transformation of Radio ( Metamorphosis)

Radio and its audio content remain as desire of consumption.
The various alternatives of access, from the traditional radio receiver, from the vehicular to the platform of the internet with app and hybrid.
Broadcasters and the success stories with the new format.

Radio does not perish, it remains.

Chair: Eduardo Cappia - EMC Director / Deliberative Board SET

1979 Graduation from the University of Mogi das Cruzes. Electrical Engineer with qualification in: Electronics and Electrotechnology. Technical Advisor propagation - FM Antenna Systems Shively Labs. Director of SET Radio; Technical Leadership AESP - since 2011 and Director of the EMC Company - SOLUTION IN TELECOMMUNICATIONS from 1991. Active participation in Regulatory Groups and Discussion Standardization Sector, working in the Radio AM to FM migration process since 2009.

Technological Drivers of Radio Transformation

The permanence of RADIO in the US advertising market.
Indexes and research show the ranking of access to radio content for different age brackets.
Trend towards substitution of access to the vehicle via terrestrial broadcasting with “on-line” and “on-demand consumption – Podcasting” , Digital HD Radio and the hybrid model.
The smart speakers phenomenon.
The influence of connection via smartphones and activation of the radio chip set in cellphone equipment.

Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

360º RADIO

Radio lives one of his best moments for broadcasters who have transformed their stations in real communication and media companies, without limiting themselves to the natural and technical constraints of our environment.
Rádio 360º is the creation and commercialization of content with distribution on various platforms.

Marco Moretto - Director of Hot107 FM Radio

Marco Moretto began his radio activities as a teenager. Integrated in the area, he professionalized and specialized in administration focused on the communication vehicle. He is one of the youngest radio administrators in the state of São Paulo. Director of Hot107 FM Radio. He graduated from the Bauru University Center and specialized in FGV - School of Business Administration of São Paulo. Member of the AESP Executive Board - 2019-2021.

What is the future vision of radio with image?

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Carlos Aros – Director at Rede Jovem Pan News

A journalist from the Cásper Líbero School, CARLOS AROS has worked in the editorial offices of Rádio Jovem Pan and Rádio CBN, where he was editor-in-chief. At the Jovem Pan Group, he was portal editor, reporter and anchor on the Jornal da Manhã, Morning Show and Radioatividade programs. He is currently content director at Jovem Pan News Network. He has specialized in covering technology, a field he works in as a commentator and consultant. He won the 2017 Specialists Award in the Information Technology category and was a three-time nominee for the Comunique-se Award in the Technology category in 2015, 2016 (finalist) and 2017.

11h - 12h20 | Hot Session | Room 12

OTT as Support for New Business Models

Our world in full, accelerated and constant transformation, the impact of new habits of consumption and behavior, the FANG, increasing competition for retention of attention? How are communication groups preparing for this challenge that will create a profound impact on their structures and strategies in terms of culture change, cost optimization and the search for new revenue? Faced with this new scenario, beyond the challenges of delivering reach, retention and a dialogue with the public while keeping the long tail for advertisers, how do these companies present their strategies for the universe of content distribution across multiple platforms? How do you understand your new business models, which bring a B2C scenario to a market that has always acted in the B2B model? How to have the balance between advertising and signature on your OTT platforms?
In this panel we will discuss all of these issues that are now the focus worldwide.

How media companies must build customer-centric platforms that respond to changing industry needs by connecting

Luis Mauricio Chopard Bonilauri - Managing Director at Accenture - Communications, Media & High Technology

Experienced Managing Director with a demonstrated history of working in the Communications, Media and Internet industry. Skilled in M&A, Business Planning, Business Process Design, Enterprise Architecture and Digital Transformation programs. Strong business development professional graduated from CoppeadUFRJ. Luis currently leads consulting practice for Communications, Media and High Team within Latam region at Accenture

How is Jovem Pan doing its Digital Transformation?

Roberto Araújo - CEO of Jovem Pan Group

CEO of Jovem Pan Group with MBA in FIA with specialization in Cambridge, Lion and Beijing. His career is based on the structuring of companies in multiple segments. He is an enthusiast about the future and how technology will transform human relationships.

Globoplay - Who We Are and Where We Go

Tiago Lessa - Head de Marketing, CRM e Inteligência Globoplay

Head of Marketing, CRM and Intelligence Globoplay Tiago Lessa studied Business Administration at the Federal University of Rio de Janeiro and holds a specialization in Marketing from Coppead. He began his career as a trainee at Varig, had a long stint at Petróleo Ipiranga and has been with Grupo Globo for 12 years. Within Globo Group, he has been a leading player in the development of Telecine Network digital strategies and today he is responsible for Globoplay's Marketing, Acquisition, Engagement and Business Intelligence areas, where he has been promoting a major transformation focused on the multi-channel journey and consumer.

11h - 12h20 | Technology and Business | Room 11

Big Data, Analytics and Audiovisual New Business

In this panel we will discuss how companies operate in the market using their data and how leading vendors in the industry prepare to meet business needs.

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Chair: Hugo Nascimento – CTO na Ad Digital

Graduated in engineering, has 15 years working in Brodcast and PayTV projects in various fields such as IPTV, DTH and production and post-production environments. In his career, he has worked in leading companies and clients in the market, such as Cisco, Google, Telefonica, etc., as well as projects involving multidisciplinary teams in various countries for Telefonica, Megacable, Claro, NET and his experience includes projects in pre- and after-sales with deep technical knowledge in this market. It has worked in the most demanding markets such as Germany, the United States, Mexico, Colombia, Argentina, Spain and others.

Audience Insights is Not Magic - An Approach to Speeding Up Your Journey with Artificial Intelligence

892/5000
There are many stories around how Big Data, Advanced Analytics, and Artificial Intelligence solve big problems in our industry. The potential is immense. From significant gains in production processes to increased sales, no matter the point in the value chain, data is always the highlight during these narratives. It turns out that data alone without a well-structured analysis approach is nothing more than buckets of sand, gravel and rebar. Just as Artificial Intelligence is not magic, so is Audience Insights.
During this session we will explore significant gains and innovations in audience intelligence and lead the way from the stones to the building supply store that are some data lakes for the beautiful ready-to-live mansion, applying advanced analysis and artificial intelligence on the data that is spread inside and outside companies.

Washington Cabral - Client Technology Advisor for Media; Entertainment – IBM

Washington has spent the last 28 years of his professional life in the IT field. The curiosity and enthusiasm for new knowledge found the perfect marriage when it started to devote itself in the last 6 years to the media and entertainment sector. The radical transformation driven by emerging technologies that the industry faces is the ideal setting for developing disruptive ideas that could make a difference to the future of the sector.

Big Data Applied in the Daily Life of a Communication Group

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Roberto de Oliveira Filho - Technology Coordinator at PRC

Roberto Oliveira has 15 years of experience in technology. He has held various positions in companies such as Buscapé, O Boticário, Apontador, Silicon Valley startups and currently manages the RPC technology team focused on BI solutions, Big Data, Machine Learning and innovations focused on business and entertainment.

Big Data in real world, a data usage view for business decision makers

Use of data and analytics to help understand consumption, and Business Intelligence, Deep Learning for hypothesis testing. Price collection and offline video processing to gain intelligence and help know how to execute market-based decision making.

Daniel Lopes - Head of Data at InfoPrice

Graduated in Computer Engineering from UniSALESIANO, trying to complete a Ph.D. program at IPEN/USP. Project active researching about melanoma skin cancer detection by image processing and Deep Learning (AI). Fond of intelligence, statistics, such as machine learning techniques, big data, data mining, and recommendation systems.

11h - 12h20 | Content Production | Room 13

Live Journalism: Technological Transformation and Operational Efficiency, Flexibility and Cost Reduction

Every day, journalists and television producers and technicians are forced to find ways of publishing their journalistic investigations at increasingly shorter intervals of time: in hours, minutes and even in real time. The demands of an audience increasingly voracious and demanding in the coverage of the facts require increasingly efficient infrastructure and the means of disclosure. The ability to transform the traditional methods of covering facts in the field is a crucial point for organizations in the capture, investigation and distribution of news content.

The use of a set of tools and workflows by professionals, and the correct use of the technologies have become a major ally for transmissions on the most diverse content distribution platforms. On this panel, we will have the opportunity to listen to and debate with four of the most experienced and respected journalists on Brazilian free-to-air television; how they technology in the field to cover one of the greatest tragedies in Brazil’s recent history: The Collapse of the Brumadinho Dam in Minas Gerais.

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Chair: Raimundo Lima - Editorial Director of SET Magazine and Director of Technology and Operations - SBT

In activities on free-to-air television since the 80s, he has worked for the main broadcasters of the country:INTERACTIVE SPORT / RJ - Production Director; TV CULTURA / SP - Operations Director; BAND / SP - Head of Journalism Production, Production Director, Director of Operations and Technology; GLOBO INTERNATIONAL / NEW YORK - Editor and Producer; DIÁRIOS ASSOCIADOS / MANCHETE - Program Director. Education: UFF - Fluminense Federal University; PUC / SP - Pontifical Catholic University; SONY Institute of Video Technology - USA; UnB - University of Brasilia. He is currently Editorial Director of SET Magazine and Director of Technology and Operations of SBT.

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Roberto Cabrini - Presenter and Editor-in-Chief of Reporter Connection - SBT

Considered one of Brazil’s leading journalists, specializing in investigative journalism, war coverage and the defense of human rights, he has won practically every important award in his field (the Esso Award, the Press Trophy, the APCA, Vladmir Herzog and Líbero Badaró Awards. among others) in a career spanning three decades. More than anyone, Cabrini knows the importance of technology allied with the principles of competent and responsible investigative journalism.

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Márcio Campos - Reporter of Jornal da Band

Márcio Campos, journalist from the University of Taubaté in 1995, has been a TV Band reporter for 16 years. He participated in the coverage of important events like the TAM accident in Congonhas , the Air France accident, the Nardoni couple crime , the kidnapping and death of young Eloá, the landslides in Santa Catarina, the Bruno case, the Kiss nightclub fire, the Morro do Bumba landslide in Niterói; he had mediated electoral debates such as for the governor for the state of Rondônia in the last elections, the impeachment process of former president Dilma Roussef, the collapse of the Samarco dam in Mariana and the Brumadinho dam, specializing in long duration live transmissions. Currently he is a reporter of Jornal da Band where he participates in coverages of several fields: behavior, politics, economics, culture and agribusiness. In December 2008 he released the book A tragédia de Eloá – Uma sucessão de erros (The tragedy of Eloá – a succession of mistakes) about the murder of Eloá Pimentel. In June 17th, 2011, he began hosting Primeiro Jornal, then he eventually moved on to host Brasil Urgente and in June 2nd, 2012 he earned his own news time, Acontece, which airs on Saturdays.

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Eduardo Ribeiro - Domingo Espetacular Anchor and RecordTV Special Reporter

Before he was the anchorman on the Domingo Espetacular program of Record TV, Eduardo Ribeiro presented the news program, Jornal da Record, Especial de Sábado (current affairs), and was one of the members of the TV station’s special reporters’ hub. A journalist from Curitiba, educated in the interior of Paraná state, Eduardo also worked for entities like Rádio CBN, Jornal O Globo, Portal Terra and TV Bandeirantes. He presented the first news program of the news channel, Record News, in 2007, and since then he has been to the fore in providing live journalistic coverage throughout Brazil and around the world. This year alone, he was live anchorman on over 10 occasions . Situations like the investiture of the new President of the Republic, the Brumadinho tragedy and the humanitarian crisis on the borders between Brazil, Colombia and Venezuela. Eduardo has a career spanning twenty-one years and, in March, took over presentation of the Domingo Espetacular program.

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Carine Tavares - Reporting Head - Globo BH

Carine Tavares is a journalist, graduated in 2000 from Uni-BH and postgraduate in Digital Media Production from PUC / MG. She was a reporter for SBT at Triângulo Mineiro, producer and presenter at TV Alterosa / Divinópolis, returning to Belo Horizonte in 2004, as producer of TV Alterosa / BH. In 2010 she was hired as a producer of Globo Minas and since December 2016 has been in charge of the station's reporting.

11h - 12h20 | SET Radio | Room 16

Fewer Interferences and More Channels in the Air

Conflict in Radio Dial Reception

Do the changes in Radio Broadcast Regulations as proposed by Anatel Public Consultation N. 24 from 2019, threaten Radio’s business model? How to reconcile the increase of airwave channels, with less interference, while maintaining the economic viability of broadcasters?

If on one hand we can accommodate many more broadcasters, on the other hand how not to “bother” the currently existing ones? Rural areas and regions more distant from urban centers may become a reception conflict area .

 

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Chair: Claudio Lorini - Director of Lorini Engenharia

Electronic Engineer with specialization in Telecommunications and Information Networks from the Pontifical Catholic University of Rio Grande do Sul - PUC. Lawyer with specialization in Telecommunications Law also by PUC. Worked at Rádio e TV Gaúcha / Stemac - Generator Sets / Indelsul - Telecommunications Industry He is managing partner of Lorini Engenharia Ltda./Loriservice - Broadcasting and Telecommunications - Founded in 1981 - Porto Alegre / RS.

RECEIVERS AND THEIR EVOLUTION! SENSING (CPqD tests)

Based on this year's CPqD tests, specially contracted by ABERT, the current situation of the receivers was evaluated, proposing to update the FM Technical Regulation in its latest 2010 version, originally generated in 1998. (Resolution 67/1998 - ANATEL).
An objective approach on the evolutionary theme of FM service.

Marcus Aurélio Ribeiro Manhães - CPqD Researcher

He has been a telecommunications researcher since 1984. He has been researching and developing topics involving technology, education and society. His works include the Internet, digital cities, fixed and mobile telecommunications, digital inclusion, optical systems, radio, digital TV, interactivity channel, radio frequency channel plans and propagation models. Has experience in channel coding, optical transmission, modulation, radio frequency spectrum optimization and channel planning. Graduated from the Methodist University of Piracicaba and master in Education from the State University of Campinas. His research in the field of education and psychology culminated in obtaining the master's degree. In May 2019 - by CPqD - concludes receiver evaluation report, FM channel protection relationships to motivate proposal for amendment of Technical Regulation.

NEW FM REGULATIONS - TRENDS AND IMPACT

Anatel is undertaking a preliminary evaluation of the contributions received during Public Consultation N. 24, published on June 17, 2019, their technical arguments and the trends towards the New FM Technical Regulations (highlighted here.
It is taking into account the public hearings and submissions from the representatives of broadcasters, with the aim of using the extended band to accommodate the Migration and to govern the use of of all modalities of services on the band. Above all, it seeks to protect the public interest in the provision of the best services, which has always been the final objective of providers and users.
His presentation will give an overview of the deadlines involved in developing the Regulations, the intermediate phases and their actual coming into force and effect.

Paulo Eduardo dos Reis Cardoso - Coordinator of Administration of Basic Broadcasting Plans / Spectrum, Orbit and Broadcasting Management - ORER

He holds a doctorate from DECOM-FEEC-Unicamp (2018), researching the Broadcasting Regulation with the emphasis on Digital TV; a master’s in electrical (Electronic) Engineering from DEMIC-FEEC-Unicamp (2005); and an undergraduate degree in Electrical Engineering from FEEC-Unicamp (2002). He holds the position of Regulation Specialist at the National Telecommunications Agency - Anatel, where he coordinates the Administration of Basic Broadcasting Plans within the Spectrum, Orbit and Broadcasting Department; and is leader of the GRR6 Reporting Group (Broadcasting) of the CBC2. Prior to this, he had worked at the Regional Management office of Anatel in São Paulo, working with Licensing and Amendments to the Technical Characteristics of broadcasting stations; Technical Supervision of broadcasting entities; and in solving radio interference problems in any telecommunication system. He was technically responsible for the proposed modification to the Technical Regulations for Frequency Modulation Sound Broadcasting and for analyzing the technical feasibility processes for including or altering the Basic Distribution Plan for Frequency Modulated Sound Broadcasting. He was a Brazilian government observer at the Digital Sound Broadcasting tests, both in the tests of the US standard - HD Radio, in 2008 and 2012, and the tests of the European standard - DRM, in 2010. He worked as a Telecommunications Researcher at the Fundação Centro de Pesquisa e Desenvolvimento em Telecomunicações (Telecommunications Research and Development Center Foundation) - CPqD.

MODIFY THE FM REGULATION RESOLVES MIGRATION?

The analysis of ABERT's Radio Director will show how the possible amendment of the FM Technical Regulation could contribute to allocate all Migrant AM stations to FM.
The balance of the Basic Plan and its planning with the unfeasible in the conventional FM range (88 to 108 MHz) accommodated in the extended range (76 to 88 MHz) would not reach a hundred stations. Thus the viralization of FMs would not pose a threat to the existing ones and would have their coverage area preserved. How far?
Learn about the decisive fate of FM broadcasting in Brazil, combining a business model with the preserved reception of radio content on the ground.

Andre Ulhoa Cintra - Radio Director - ABERT

Communications Engineer - Consultant specialized in the planning of broadcasting channels. Director of Radio Abert and currently working on the FM Channel, by ABERT to accommodate the migrant channels. Developed by SET work to accommodate the TV channeling in the process of planning the TV Digital TV channeling.

| SET Tech Break |

SONY

HDR Live Production Application for Broadcast

Hugo Gaggioni - Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

14h - 15h20 | Hot Session | Room 12

Future of Media: Technology and Consumer Habits

This tracking has been conducted for at least five years, seeking to identify how technologies have been affecting consumer habits.
How does media consumption vary by age, generation, region, social class?
Which innovations tend to perpetuate and which are just hypes?

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Chair: Roberto Franco - Head of Institutional and Regulatory Affairs– SBT

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET - Brazilian Society of Television Engineering - from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL's Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.

Television consumption between generations

We currently have five generations living together, each with different behaviors and values. The type and format of content that each generation consumes impacts the development of new types of programming and distribution models. Melissa Vogel, CEO Brazil of Kantar IBOPE Media, presents how these generations are consuming and what is relevant to each of them in the search for information and entertainment.

Melissa Vogel - CEO of Kantar IBOPE Media in Brazil

She has more than 23 years’ experience in the media research and intelligence market, having held positions at Kantar IBOPE Media in Brazil and Panama, as well as global experience at Kantar Media. Melissa has held leadership positions in different areas of the company, such as Sales, Customer Service, Development of New Business, Operations, Marketing and Products. Within the scope of the remit in Brazil and LatAm, she has an in-depth understanding of clients’ needs, collaborating with the industry in developing metrics, products business encompassing the company’s complete portfolio and range of services. Before heading up Kantar IBOPE Media in Brazil, she was Global Director for agencies at Kantar Media, as well Executive Director, Multimedia for two years, for the Target Group Index Radio measuring business. Melissa has a degree in Radio & TV from the University of São Paulo - USP, and has a graduate degree in Communication with the Market from the ESPM and in Administration from Fundação Getúlio Vargas. She was professor on the ESPM Market Intelligence graduate course.

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Anwar Nassar - CEO Lotier International

Lotier International is a company that specializes in the development of leading-edge solutions in media, video and telecommunications in the markets of Latin American, Europe and India. The Lotier portfolio of partners includes global leaders like Amdocs/Vubiquity, Gracenote, Comcast, Verizon, and Intel among others, and joint projects undertaken with leading telecommunications companies, including the Claro Group, Telefonica, Oi, Algar, Telecom Argentina, VTR and other dozens of operators in the regions where it operates. Before assuming command of Lotier, Anwar worked in the real estate investments markets as a partner at Metágora Capital and in partnerships with the Colony Capital fund, GE Capital and the Trump Organization. Anwar has a master’s from Columbia University, NY.

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Georgia Jordan - Market Analyst at Kagan

Georgia Jordan is a market analyst at Kagan, a media and telecommunications research group of S&P Global Market Intelligence, focusing on the Pay TV and broadband markets in Latin America. She has covered the telecommunications, media and technology sector since 2009, initially as a journalist, then later as a market analyst specializing in the Latin American telecommunications industry, including fixed and mobile services, technology and regulation.

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Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

14h - 15h20 | Innovation and Disruptive Technologies | Room 11

Voice Assistants and Chatbots: The New Consumer Relationship

How is established the new form of communication and interaction using voice and chatbots assistants, enabling potential new businesses and models.

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Chair: Marcelo Guerra - Manager of Technology in Digital Media at TV Globo

Hands-on IT/Broadcast executive, as Digital Media Technology Manager leading multidisciplinary team for digital media transformation program, composed of teams from Technology Architecture, Big Data, BI, Projects, R&D, Support, Applications, Telecommunications, Innovation, Media Operations and Platforms, through WBS construction, delivery plans, follow-up meetings, documentation, integration points, risk analysis and conflict resolution. Working on the TV and digital media market since 2005, experienced in partnerships, project management and processes, with national and international awards.

Amazon Alexa

Amazon Alexa - the new frontier of the voice.

José Nilo Cruz Martins - Country Manager Alexa Skills at Amazon

José Nilo Cruz Martins currently works at Amazon's Brazil office as Country Manager for Alexa Skills & AVS. From 2011 to 2018 he was Country Manager of AWS's operations in Brazil. At Google, from 2007 contributed to the launch of the operation "Google Enterprise" in Brazil. He was the general manager in Brazil of the software company Ariba in 2001. He is Brazilian, native of São Paulo.

Let's Talk?

With so many messages we receive every day, how can we stand out? Smart contact can make a brand more present in your customer's journey.

Luis Motta - UX Customer Success – Take

UX Designer at Take, with experience of designing smart contacts for well known brands such as Globo, Caixa Seguradora, Heineken and Porto Seguro. Also, winner of the first Chatbot hackathon in Brazil

Globo: a new journey in the world of voice assistants

In the coming years, voice commands will change the way we communicate and consume content. Globo has already begun to experiment how to deliver unique experiences for voice assistants. In this keynote, Globo will share what to have in mind when designing a new voice app. 

Eliseu Barreira Junior - Digital Media Coordinator at TV Globo

He is currently Digital Media Coordinator at Globo TV. He has been managing projects for voice assistants, such as Google Assistant, since 2018.

14h - 15h20 | Content Production | Room 13

e-Sports

Content production with engagement and entertainment. The audience phenomenon from the perspective of great media, editorial and event professionals.

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Chair: Gui Barbosa, Head of Business, nøline culture

Currently, Gui Barbosa is the Head of Business at nøline culture, agency focused in the creation of strategy and content for brands that want to communicate with the geek and gamer target. Before that, he held the Head of Sales & Partnerships position at BBL, entertainment holding that administers ESL in Brazil. Previously, he founded LGZn Marketing Consulting and also occupied prominent and lead roles on multinationals such as Cerner, Universal Music Publishing and Deloitte.

Why e-Sports is the next Big Business?

Brazil today is the third largest audience in electronic sports in the world, losing only to China and the US, How has this market reached so fast that number of audience and what is certain and uncertain in this market today in Brazil? In this presentation we will discuss the behavior of the brands on this new modality and the challenges of this sector.

Moacyr A. Alves Junior, Sócio / Diretor da Talent Experts

Director of Talent Experts company in the eSports business and the creation of audio and video content aimed at young audiences. Worked in companies such as Germany's ESL, 1080partners from USA and Halo Digit from China and was adviser to the federal government in the audio visual secretariat for 6 years for the gaming industry. He is also president of ACIGAMES (Industrial and cultural trade association of Brazilian electronic games) with subsidiaries in Italy, USA and Argentina.

e-Sports

In progress

Felipe Santana Felix - Product Manager - ESPN Brasil

Communicator passionate about video games, has already rolled the world and Brazil covering competitions and games events. Founder of the defunct portal Selecter, he was a reasearch player for Riot Games North America for the Legends Rising documentary, helped Editora Europa in its eSports magazine and is currently one of the responsible for eSports as a product on ESPN Brazil.

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Bernardo Mendes - Gaming @ Cheil, CHEIL Worldwide

Prior to joining Cheil's team, Bernardo worked at Turtle Entertainment, owner of ESL (Electronic Sports League), managing the company's business areas and collaborating in the development of the local e-sports market with the national league “ESL Brazil”. Premier League ”and major event productions such as“ Clash Royale Crown Championship ”,“ ESL Pro League Finals São Paulo ”and“ ESL One Belo Horizonte ”. He also served at Futura Networks (owner of Campus Party) and MCI Group. Throughout his career, Bernardo also records work performed for clients such as Facebook, Paypal, Submarine, Alive, Sound, 3 Hearts, Outback, Uber, Safe Harbor, Otima, IBM, Riot, Activision Blizzard, Tencent Games, Intel and RedBull. Gamer Specialist brings to his first spell at an advertising agency his broad vision and understanding of the uniqueness and great potential of the gaming market in Brazil, thus contributing to the community and translating what such a scenario means to " non-gamers. ”Its trajectory makes it even more possible to connect the market tips while maintaining a good tone for different campaign lines, whether those with professional potential, in the case of e-sports, or those related to Pop Cult trends.

14h - 15h20 | SET Radio | Room 16

The podcast has viralized

Podcasts are definitely on the lives of people , on the radar of content producers and on the marketing executives’ agenda. The growth of this market is exponential. It is a global phenomenon and, more recently, has gained great prominence in Brazil in the discussions about new developments and opportunities in the media.
This panel will provide an overview of podcasting market both from the radio perspective as from the perspective of the producers of the other segments of the media. Monetization models will also be discussed and its technologies.

Chair: Marco Túlio Nascimento - Diretor da ZYDigital

Telecommunications Engineer graduated from Fluminense Federal University and Member of the Deliberative Council of SET. With a career in broadcasting, he worked at Sistema Globo de Rádio where he held the position of General Manager of Technology and was responsible for Engineering, IT and Operations. He is currently director of ZYDIGITAL, a company he founded in 2015 that operates in the technology and media market with the proposal to contribute to the reinvention of radio, creating a new form of audio consumption, a new listening experience. ZYDIGITAL develops studies and solutions in the areas of radio, streaming, smartphone apps, voice apps and podcasting.

Ricardo Gandour

Part 1 - The Podcasting Market (Case 1)

Ricardo Gandour - Journalism Executive Director of CBN Network

Ricardo Gandour is executive director of journalism at the CBN Network and member of the editorial committee of the Globo Group. He holds a master’s in Communication Sciences (ECA-USP), civil engineering (USP-São Carlos) and journalism (Cásper Líbero). He was Visiting Scholar at the Columbia Journalism School (2016). He is a member of the boards of the Columbia Global Center Brazil, the Instituto Palavra Aberta, the startup ImpactMania (California) and WAN-IFRA News Publishers Association Latin America. He holds specializations in Publishing (Stanford University), Advanced Management (Insead) and Administration (FGV). He was content director at Grupo Estado (2006-2015), executive director of the “Diário de S.Paulo” newspaper (2002-2006), director for publications of publishers Editora Globo (2000-2002), founding director of publishers Editora Publifolha (1995-2000) and reporter and editor at the “Folha de S.Paulo” newspaper (1990-1995).

Part 2 - The Podcasting Market (Case 2)

Magê Flores - Folha's journalist and host of the Café da Manhã podcast

Born in São Paulo, Magê Flores has been a journalist with Folha newspaper for six years. She also worked for Globo News and Radio CBN, where she began her career as a journalist. She specialized in gastronomy journalism and, at Folha, she was a reporter for the Comida (Food) supplement of the magazine “São Paulo” and editor of “Primeira Página” newspaper. Since January she presents the daily news podcast Café da Manhã (Breakfast), alongside Rodrigo Vizeu.

Part 3 - Podcast Monetization Technologies

Rodrigo Tigre - Country Manager na RedMas / Audio.ad

Rodrigo Tigre has over 25 years’ experience in the digital market and is a partner at RedMas / Audio.ad, the first digital advertising audio solutions company in Latin America, and is currently chairman of the digital audio committee at IAB Brasil. Tigre created his first company in 1994, a publisher and distributor of CD-ROMs, and in 1996 he began developing projects for the internet, including GamesMania, a games portal in 5 languages, and Netbyte, an e-commerce company dedicated to Games. In 2006, he created a portal dedicated to the female public (Feminice), later acquired by Bolsa de Mulher, where he worked as new business director. Prior to taking up this new position, he was the local shareholder of Populis, a premium content network acquired in 2016 by RedMas / Audio.ad. Headquartered in Argentina , and having opened an office in São Paulo in 2016, locally it has over 100 clients, including Nestlé, LG, and Coca-Cola. Besides Brasil, RedMas / Audio.ad has offices in over 15 countries in Latin America and in the USA, and with a staff of over 200. Since 2011 it has been part of the Cisneros Group, one of the world’s largest private media, entertainment, telecommunications and mass communication products group.

15h40 - 17h | Technology and Business | Room 12

Consumer Experience in OTT / Direct to Consumer in Media Companies

With the evolution of the new OTT TV services, besides the new product experiences, the industry has the opportunity to transform the consumer relantionship. We will discuss the new consumer journeys on media consumption and the new technologies that supports the omnichannel conversation.

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Chair: Marcelo Guerra - Manager of Technology in Digital Media at TV Globo

Hands-on IT/Broadcast executive, as Digital Media Technology Manager leading multidisciplinary team for digital media transformation program, composed of teams from Technology Architecture, Big Data, BI, Projects, R&D, Support, Applications, Telecommunications, Innovation, Media Operations and Platforms, through WBS construction, delivery plans, follow-up meetings, documentation, integration points, risk analysis and conflict resolution. Working on the TV and digital media market since 2005, experienced in partnerships, project management and processes, with national and international awards.

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Daniel Costa - Co-Founder and Chairman | TAKE

Graduated and Postgraduate in Business Administration and Marketing from UFMG, Foreign Trade at UNA, MBA from FGV / OHIO University in E-Business and Innovation and Entrepreneurship course at Stanford.

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Fernando Teixeira - Solutions & Strategy Director, Latam | Adobe

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Customers First

In a world where deep and meaningful relationships are in decline, both in C2C and B2C, finding ways to create personal and engaging experiences is one of the main challenges businesses face. In the entertainment and OTT business this is particularly true. You have multiple touchpoints with your customer, but you can very easily push him away. What sets the difference between succeeding or failing at this is a brand’s ability to put customers first. In a brief 20 minute presentation, I will try and give insights on how Globo Group is looking at this challenge and positioning itself to establish a true 1-2-1 relationship with consumer

Antonio Forjaz - Head of CRM & Consumer Journey / Globoplay

Currently working as Head of CRM & Salesforce Marketing Cloud for globoplay, a leading streaming service platform in Brazil. Responsible for developing and managing our customer relationship strategy (working on both conversion and engagement). Previously worked in Mobile strategy @Samsung Electronics in London. Worked with multiple divisions (Marketing, Sales, Commercial Finance), ensuring they were aligned with the overarching Strategy set by head of IM Sales. Also developed experience in project Management, Sales and Media through several placements in global companies such as Telecine (Group Globo Fox Universal MGM Paramount) and Fremantle Media (Bertelsmann Group RTL) Completed an MSc in Management at Cass Business School (London) with distinction, after pursuing an IB undergraduate in Barcelona, Toulouse and San Diego.  

15h40 - 17h | Technology and Business | Room 11

Building a Culture of Innovation

You are our guest to participate in this panel that will bring real cases and examples of innovation models in different companies, both in the broadcast industry and other sectors, addressing different models of innovation and bringing a profile of the skills that this new professional needs have and how we can help on this journey.

Chair: Carolina Duca Novaes - Technology Manager - TV Globo

Graduated in Electrical Engineering by Mackenzie University, MBA in SMaster of Strategic market management by ESPM and Master in Digital Communication Systems by Mackenzie University. I am currently technology manager at TV Globo in Recife.

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Pierre Lucena, Presidente do Porto Digital

President of Porto Digital (Recife Technology Park, chosen three times by Anprotec as best innovation environment in Brazil), PhD in Administration / Finance at PUC-Rio and Professor of Finance at UFPE. He was Rector of the Guararapes University Center (UNIFG) and Vice-President of the Diario de Pernambuco. He is a researcher in the capital markets area and was also Deputy Secretary of Education of Pernambuco.

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Roberto de Oliveira Filho - Coordenador de Tecnologia na RPC

Roberto Oliveira has 15 years of experience in technology. He has held various positions in companies such as Buscapé, O Boticário, Apontador, Silicon Valley startups and currently manages the RPC technology team focused on BI solutions, Big Data, Machine Learning and innovations focused on business and entertainment

Relevant skills in the job market

As some functions lose relevance in the market because they will cease to exist, other groups grow in importance. Some skills gain importance as companies evolve along with technologies.

Anna Leticia Azevedo - Talent Acquisition Manager / TV Globo

Current Position: Talent Acquisition and Employer Branding Strategy Planning at TV Globo. More than 20 years of experience in different HR roles (employer brand, Talent Management, Talent Acquisition, Performance Management, Engagement Research, New Talent Training and etc.

15h40 - 17h | Content Production | Room 13

Original Content – The End of Viewports?

The way we consume content has broken walls that once bounded if the content was made for open TV, pay TV, cinema.
With the evolution of content consumption via OTT platforms across multiple device types, the viewport concept is becoming increasingly irrelevant as narratives become increasingly important for audience engagement.
In the panel, the guests of Brasil Audiovisual Independente debate on the future of audiovisual consumption and how the development of original quality content can be the differential for the achievement of the target audience.

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Chair: Mauro Garcia - Executive President of Bravi (Brasil Audiovisual Independente) / SET Deliberative Council

Forty years of experience in the area of communications, especially on television, in nationally and internationally recognized companies. Titular Member of the Conselho Superior de Cinema (Cinema’s Superior Council) and Associate at the Academia Brasileira de Cinema (Brazilian Cinema Academy). Director of Programming at TV Cultura from São Paulo and Director of Special Projects between 2005 and 2010; responsible for the implantation and format of new channels in the Multi Programming for Digital TV and the New Medias area of Fundação Padre Anchieta: UNIVESP TV (Universidade Virtual do Estado de S. Paulo and MULTICULTURA. Creator, implementer and Content Director of TV Rátimbum, the first Brazilian children’s channel on cable TV. CEO, between 1998 and 2001, at ACERP – Associação de Comunicação Educativa Roquette-Pinto, maintainer of TVE Brasil and of Radio Broadcasters MEC AM e FM (Social Organization – a non-profit private company); as President of the Associação Brasileira das Emissoras Públicas Educativas e Culturais (Brazilian Association of Educational and Cultural Public Broadcasters), ABEPEC in 1999 and 2000; Former-President of Conselho da Rede de América Latina (Latin America Network Council), with headquarters in Uruguay, which encompasses public broadcasters, private and independent producers throughout Latin America. He is responsible for the development of strategic projects in television and other media, like the implantation of TV Cultura Channel & amp; Art for the Ministry of Culture; for the development and implementation of the Brazilian cable TV channel CINEBRASILTV; Digital TV channels and TV on the Internet for Instituto Embratel 21. In sync with the new audiovisual industry and with the convergence of multiple platforms and new regulations of audiovisual sector for distribution of video audiovisual content on demand.

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Roberto d'Avila - Founder of Moonshot Pictures

Founder of Moonshot Pictures, specialist producer of audiovisual projects for cinema and television, operating in the market since 2001. Currently has 7 programs airing on GNT, "A Louca das Plantas", "Que Seja Doce", "The Taste", "Cozinheiros em Ação", "Que Marravilha! - Aula de Cozinha" and "Credo, Que Delícia" and "Me Deixa Dançar" released in March. In parallel, the producer has just filmed its first series for Netflix "Spectros", and debuts in the second half of this year the 4th season of "Sessão de Terapia".

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Adriana Favaro - Commercial Director at Kantar IBOPE Media

Commercial Director of Vehicles at Kantar IBOPE Media and considered one of the most influential media professionals in the country.She has over 25 years of experience in the market and stints in major players.The executive has been Vice-President of the SP Media Group, Chairman of the Abap-Redes Commission and Member of the Technical Committee of CENP.

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Beto Gauss - Partner and Producer at Prodigo Films

He is a partner and producer at Prodigo Films. Has produced several feature films among them 'A HORA E A VEZ DE AUGUSTO MATRAGA' and 'O ROUBO DA TAÇA'. For TV and OTT, he has produced series like OSCAR FREIRE 279', (FDP), ATÉ QUE A MORTE NOS SEPARE and the most recent 'COISA MAIS LINDA' for NETFLIX. At the present time he is in the pre-production phase of the 2nd season of 'COISA MAIS LINDA' and 'CIDADES INVISÍVEIS', series created by Carlos Saldanha.

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Marcio Yatsuda - President of Movioca Content House

President of Movioca Content House, audiovisual producer for digital, TV and cinema. He has a degree in Applied and Computational Mathematics from Unicamp, earned several specializations in Administration, Executive Production, People Management and Leadership. Was cofounder and president of Kaizen, an IT integrator company where he worked from 1996 to 2012. Kaizen was acquired in 2010 by Chilean Sonda IT, Latin America’s largest IT company. With extensive experience in international business, at Movioca he is responsible for managing the company, and works as an executive producer in projects like "O Segredo de Davi" (The Secret of David), "Drag Me as a Queen", among others.

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Paulo Rabello - Director of Engineering of Entertainment - TV Globo

Graduated in Electronic and Telecommunications Engineering; Post Graduation in Computer Systems; MBA Project Management; Executive MBA (Business).

15h40 - 17h | SET Radio | Room 16

Expansion of Radio Revenue

Traditional media and the internet have different technologies and business models. However, in the convergence scenario in which we work, it is necessary to integrate both worlds to offer commercial actions that are comprehensive, coordinated and compatible with current market expectations.
This panel will address advertising and monetization for audio content in their different formats, from current challenges to new opportunities that technology is creating every day.

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Chair: RODRIGO NEVES – General Director, Rede Bandeirantes / President of AESP

Rodrigo Neves, journalist with a specialization in radio journalism.The son of broadcasters, at the age of 12, he began his life in radio, having the opportunity to go through all areas of a broadcaster.Since 1978 he has been with Grupo Bandeirantes. Participated in the project, launch and development of satellite for radio networks. He has worked in various companies of the group and currently holds the position of Managing Director of Grupo Bandeirantes.Between 2005 and 2006, he was president of APP - Association of Advertising Professionals of Campinas.He is Regional President of Amcham Campinas, Member of the Council of SERTESP - Union of Radio and Television Companies of the State of São Paulo and of Centro Corsini.On May 22, 2019, he was elected to the Presidency of AESP - Association of Radio and Television Broadcasters of the State of São Paulo, the first association of the sector in Brazil and the most important regional, for the 2019-2021 biennium, a position he has already held at July 2011-July 2015 period.Rodrigo is a man determined in everything he does and is passionate about broadcasting. Has experience and knows the difficulties faced by large and small broadcasters.

Selling the radio without search

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Robson Jefferson - Commercial Manager at Band Group - Campinas Radios

Robson Jefferson began his professional career as an account executive at the extinct Rede Manchete television network. From there, he spent time at important communication companies like TV Bandeirantes, O Estado de São Paulo newspaper, and customer service at major advertising agencies. For 10 years he has been managing and training high-performance teams. He currently manages the commercial operations of the 4 radio stations of the Bandeirantes Group in Campinas: Educadora FM, Band FM, Nativa FM and RB. Robson has a degree in Administration from USF and a graduate degree in Business Management from ESAMC.

Creativity and Proactivity - Expanding the Frontiers of Radio

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Robson Ferri - Director at RF Agency

38 years’ old. Radio broadcaster, Advertising Executive, Writer, Speaker, Businessman. 22 years’ experience in the communication area. He has worked for radio stations that include , Metropolitana FM 98.5 São Paulo, Rede Transamérica, and Radio Mix FM 106.3 São Paulo. The standard voice in over 25 radio stations across Brazil and 2 others overseas. He is currently one of the voices and responsible for creating institutional and promotional pieces at TV Globo Rio de Janeiro for the Globo Radio System. Founder and executive director of RF Media, a digital content agency serving various segments looking for strategic content to strengthen their brands in communication on digital platforms. RF Media provides the structure for brand creation and management, web sites, applications and content for social media. It generates content for over 200 stations in Brazil, more than 20 daily attractions for its subscriber base. It also provides special projects – coverage of the London Olympic Games 2012, the FIFA World Cup Finals Brazil 2014, Rio 2016, the Russian World Cup 2018 – with dedicated delivery for TV channels, Radio and companies seeking to strengthen their audience contact channels. Nowadays, Robson Ferri has been participating at congresses and trade shows as an exhibitor and speaker, sharing the RF vision, always emphasizing the importance for any company in any segment to pay attention not only to having audience contact channels but also to have content that results in their business being presented in the correct way, so as to meet the expectations of an increasingly demanding market.

Video as an opportunity for radio

Josimar Machado - Director at JMV Technology

Founded JMV Technology at age 18, today serves as a software architect specializing in web platforms for Audio and Video Streaming, Live VOD and OTT. For the past 6 years he has specialized in marketing, seeking to unite the best of both worlds, audio and video technology with powerful marketing strategies focused on results and revenue generation.