With the advent of virtual assistants brings a interesting discussion on the TV consumption context.
Latest numbers from the Consumer Technology Association shows that Smart Speakers and consumer electronics with built-in virtual assistants are sales champions already. Together with the evolution of virtual intelligence and big data technologies, the impact on TV is even larger.
In this panel we will debate how will be the user experience with media in the future, what could we expect on the short, mid and long terms, and how each player of media chain will position itself, including the advertising business.

Marcelo Souza is the director of Technology for Digital Media at TV Globo where he leads different initiatives on Digital Transformation such as OTT, Big Data, Second Screen and Interactive Experiences. He has been working in the company for the past 16 years with different roles including Digital TV, Satellite and Fiber Projects, Channel & Post Production Operations for the International Business and Strategic Planning for Technology. He has graduated on Electronic and Computational Engineering at Universidade Federal do Rio de Janeiro, holds a Master degree on Image Processing at COPPE-UFRJ, and a MBA on Business Management at IBMEC-RJ.

IP standards are important, but the IP network is too.
The adoption of IP traffic systems is underway. Innovators already have their systems in place and Early Adopters are in the process of deploying their systems. For others, it is no longer an issue of IF, but a question of WHEN.
This panel is dedicated to the presentation of topologies, architectures, monitoring and orchestration recommended by the manufacturers for traffic over IP networks, from the simplest to the most complex, for various uses.
Factors such as bandwidth, data bursts, buffer sizes, multiple routes, protocols and of course, IP standards will be part of this rich panel that will give the participant an overview of how to prepare well for this new challenge that blends TV Engineering with IT.

Leonel da Luz is the president of media and content-dynamics that serves the Brazilian and Latin American market, offering consulting, projects, products and professional services. With a solid background in engineering and business management from Mauá, INATEL, FGV and MIT, Leonel has accumulated success stories in several national and international companies such as TV Cultura-SP, Ampex, Philips, TV Anhanguera, Harris and Grass Valley, among others.

Immersive audio comprises a set of technologies and creative possibilities that promises to take audio to a new technical and creative level. Through the three-dimensionality and use of sound objects, finally it is possible to bring a new and accessible sound experience to the viewer, in several devices including soundbars and headphones. With tests being done in Brazil in the most diverse types of content and important discussions being held internationally with regard to standards, the panel's goal is to give an overview of the experiments done in Brazil, the main technologies used and some ways of producing content with immersive audio.

He holds a degree in Electronic Engineering and Computing, Recording and Phonographic Production and has a Masters in Education and Media. For 16 years in the audio market, he began his career as an engineer in music production studios in Rio de Janeiro, in maintenance, installation and projects of audio recording studios, he was an instructor and founder of the ProClass training center, a pioneer in official certifications In Pro Tools and Avid in Brazil, and in TV Globo, was responsible for the area of post-production from 2009 to 2014. Today he is responsible for the Entertainment Audio Production area (Estúdios Globo). He was a university professor for 8 years teaching courses in Phonographic Production, Audiovisual Production, Radio and TV and Graduation in Cinema.

Technology is transforming our lives profoundly. With the combinatory effect of innovations like artificial intelligence, robotics and blockchain we are on the verge of a technological revolution that will change the way we live and work on a fundamentally different scale.
What do steam, science and digital have in common?
These are the three industrial revolutions that have shaped our modern society. With each of these three innovations - the steam engine, the era of scientific thought and mass production, and the rise of digital technologies - the world has changed profoundly.
And this is happening now for a fourth time. What drives the Fourth Industrial Revolution? Now technologies such as cloud computing, social networking, mobility, Internet of Things (IoT) and Artificial Intelligence (AI), coupled with increased computing power and data are altering our society.

In this panel, the discussion will revolve around this revolution and the direct impact on the media and entertainment industry, navigating on how the world is increasingly online, the arrival of VOICE attendees, massive e-Commerce growth in the face of Holy Trinity the Internet, Amazon, Facebook and Google, advertising migrating to Mobile, more flexible jobs, subscription services on the rise, data usage, artificial intelligence and data privacy in the digital world.

Founder of AD Digital, entered the Media and Entertainment market in 1994. She’s an invited speaker on the main events related to content creation, management and distribution, to share her view on market and future trends. Daniela is part of the board of directos of SET for more than 10 years and is responsible for some of the new concepts present on Brazil.

Media delivery has undergone continual evolution, driven by consumer demand for higher quality and new applications.
Network demands of streaming high quality video associated with the availability of higher resolution devices, has created the need for a new generation of audio and video codecs to provide higher quality audio/video at lower bit rates.
The arrival of the 4K TV, as well as the high-quality screen sharing and new applications,such as
Virtual Reality (VR) and Augmented Reality (AR), are putting even more demands on compression technology efficiency.

Carla Pagliari holds a Ph.D. degree in Electronic Systems Engineering - University of Essex (1999), England and is currently a lecturer at the Military Engineering Institute. She has experience in Electrical Engineering with emphasis on Image Processing, acting on the following topics: video encoding, stereo video coding, stereo systems, multi-view synthesis, streaming video and digital TV. Dr. Pagliari participated in the definition of the Brazilian System of Digital Television in the adoption of the recommendation of the H.264/AVC video codec. She is a member of the Board of Education of the Society of Television Engineering-SET. She has projects in the areas of image fusion in the region of the infra-red, video over IP for applications in public safety, digital TV and contributes with the JPEG Pleno group.

With the rise of virtual and augmented reality, 360 video and all immersive media formats, the need for realistic and engaging audio is greater than ever. The immersive media market is opening up bringing new opportunities to musicians, producers, sound designers, engineers and creatives in general.
In this panel we will explore the technologies that lead us to a persuasive experience of Virtual Reality.

Technical Advisor at Globo Studios where he works in the audio area.He participated in the deployment of various audio technologies for live and sound post production, from the first audio workstation to the Mobile Audio Unit. Coordinates the audio of events and broadcasts of Entertainment such as Carnival, Roberto Carlos Special, Child Hope, Rock In Rio, Brazilian Day, etc. Graduated in Cinema from Gama Filho University and studied Electrical Engineering at the Fundação Valeparaibana de Ensino, São José dos Campos, SP. Graduated in Music (Classical Piano) by the Santa Cecilia Conservatory, also of SJC. He also worked at the Instituto de Atividades Espaciais, Transamérica Studios and Som Livre.

A growing number of segments are adopting strategies for open innovation, a methodology created in 2003 at the University of Berkeley for application in organizations seeking to foster ideas, processes and open research in order to improve their products and services, identify and take advantage of talent, become more efficient and to serve their clients better.
Among the different ways of using open innovation, Hackathons (programming marathons) have become very popular in recent years as a birthplace of innovative ideas such as prototypes, leading to transformational benefits for companies and institutions.
In this panel, we will get an insight into the experiences of four professionals from different areas with open innovation / hackathons, as well as an understanding of why the adoption of more centralized innovation models, focused on collaboration, has become fundamental for organizations in the world today.

Entrepreneur in the area of technological innovation, founding partner of HIRIX Software Engineering and HXD Smart Solutions, a company that since 2007 has been "thinking and making the new television in Brazil". He was a member of the SBTVD-T Forum Council and participated in the work to adopt the interactive component in digital TV. He participates in the Technology Committee of the Brazilian Society of Television Engineering (SET), is a guest researcher at CITI (Interactive Center for Interactive Technologies) and LabArteMidia-Laboratory of Art, Media and Digital Technologies, both from the University of São Paulo (USP) ; and Ambassador of Campus Party, an organization that brings together a worldwide community of developers and makers with a mission of "building a new source code for the world."

This panel will present a set of scientific papers that have been submitted to the Call for Papers promoted annually by SET.
The selected works will be published in the SET International Journal of Broadcast Engineering (SET IJBE) an international scientific journal whose objective is the diffusion of knowledge on communications engineering, especially of the broadcast areas and new media.
The SET IJBE search current research that comprise the state of the art of these technologies.

Graduated in Electrical Engineering (Electronics) from the University of Brasília, Master of Science (MSc) from the Military Institute of Engineering of Rio de Janeiro. He has extensive experience in the broadcasting market as a consultant and participates in broadcasters and engineering associations coordinating various work groups. He is Assistant Professor II of the University Center - Institute of Higher Education of Brasília - IESB, since 2012, where he teaches the subjects of Optical Communication, Television Systems, Communication Principles and Antennas, and Adviser of Completion Works - TCC and participation in TCC Examination Boards at IESB. Current member of the SET teaching committee.

With the migration of audio systems to transport over IP and the wide range of audio protocols currently available, interoperability initiatives such as AES67 aim to integrate technologies and solutions from different manufacturers, increasing operational possibilities and bringing greater security to the investment in new infrastructures. In this panel we will discuss important characteristics and options in choosing these technologies and their uses with the SMPTE 2110 standard.

Working for over 30 years with professional audio, he was a recording technician and music content mixer, P.A and Sound Designer technician. For more than 15 years in the broadcast area, he has participated in projects for the audio infrastructure of major events such as Olympics Games, World Cups and International Shows. Participated in the development of mobile units, television studios and IP infrastructure projects for professional audio and automation systems. Member of AES since 1998, holds lectures and workshops promoting new techniques and technologies for audio production He is currently the Audio Coordinator for Globosat, considered the largest cable TV programmer in Latin America.

During this session, Brazilian communication academics will have the opportunity to analyze the changes in the audiovisual production chain, focusing on content distribution and how audience behavior is changing in reaction to new demands in audiovisual consumption. The new audiovisual distribution platforms, new content distribution tools and the new viewer habits will come under the microscope. This is a unique opportunity to exchange experiences with those that provide the critical support and the tools for producing and distributing content.

Journalist, professor of Digital Design and Advertising & Propaganda at Pontifical Catholic University of Campinas (PUCC); Professor of the Postgraduate Course in Executive Production and Television Management at FAAP (Fundação Armando Alvarez Penteado) and researcher at the Center for Media Research and Journalism (CIMJ), Faculty of Social and Human Sciences, Universidade Nova de Lisboa (UNL) and since 2013 editor-in-chief of SET Magazine.

With an more complex and fragmented content market, will consumers still see the emergence of new aggregation platforms? And the main linear channels can survive and thrive in the future of video on demand? A panel of influential industry leaders discuss whether traditional models still have the guts to fight the inevitable challenge of global technology giants and whether pay-TV virtual platforms compete or complement traditional multiplayer operators.

Graduated in engineering, he has 12 years working in PAY TV projects in several branches such as IPTV, DTH and cable TV. In his career, he has teamed up with leading companies and clients in the market, such as Cisco and Irdeto, as well as projects involving multidisciplinary teams in several countries for Telefonica, Megacable, Claro, NET and his experience includes pre- and post- technical expertise in this market. He has worked in the most demanding markets such as Germany, United States, Mexico, Colombia, Argentina, Denmark, Spain and others.

The demand for the use of microphone systems and wireless monitoring has increased in number of audio channels, due to the requirement of quality and possibility of invisible use. What users and manufacturers have done and have to offer to meet these demands for more channels, better audio quality and usage in extreme and non-typical situations.

Bachelor in Telecommunications Engineering (Centro Universitário da Cidade - 2011). Currently working as an Audio Specialist on TV Globo. He began working on TV Globo in 1995 in the area of support and maintenance of audio and communication equipment and systems, participated in the implementation of Projac studios and large digital OBVs. He composed the teams responsible for covering various events including Carnival, Formula One GP Brazil, 2003 and 2007 presidential elections, World Cup 2002 and 2006. In 2012 he had his engineering graduation work recognized with the II Oscar Niemeyer Award of CREA-RJ.