Schedule for the 30th Technology Conference

Wednesday – Aug. 29, 2018

ROOM  13 ROOM 12 ROOM  15 ROOM  16
8h30 – 9h10 Breakfast offered to subscribers inside the rooms
9h – 11h
Innovation and Disruptive Technologies
Digital Terrestrial TV. Where are we going?
Fernando Bittencourt
Content Production
e-Sports: Challenges in Production and Transmission of an Electronic Sport
Daniel Cossi
Audiovisual Delivery
OTT – Anytime, Anywhere, Any Device
Gilvani Moletta
Innovation and Disruptive Technologies
The Ecosystem of the Internet of Things – Transforming Business and Improving the Human Experience
Vinícius Vasconcellos
11h30  – 13h
Innovation and Disruptive Technologies
Evolution of SBTVD (Brazilian Digital TV System)
José Marcelo Amaral
Content Production
Journalism and Sport, Advanced – Remote Production
Raimundo Lima
Technology and Business
New Paradigm of Business Metrics for TV
Marcelo Guerra
Audiovisual Delivery
Radio Post Migration / Coverage Reduction?
Eduardo Cappia


14h – 15h30
Hot Session
Consumer Habits and Future of Media
Roberto Franco
Consumer Electronics
Displays in Continuous Evolution – Latest Innovations
Cláudio Younis
Technology and Business
Pay TV Platforms / Technological Aspects
Claudio Borgo
Audiovisual Delivery
Radio and Smart Platforms
Marco Túlio Nascimento
16h – 17h30
Innovation and Disruptive Technologies
Advanced Terrestrial Digital TV – Convergence with 5G
Cristiano Akamine
Consumer Electronics
Smart TVs, Connectivity and Advances in the Age of 4K HDR
J.R. Cristóvam
Technology and Business
The Future of Consumer Behavior in pay TV / VoD / OTT
Maurício Donato
Technology and Business
Content: the Future of Radio – Alternatives
Eduardo Cappia

Wednesday – Aug. 29, 2018

Schedule Lecture
Schedule Lecture

9h - 11h

Innovation and Disruptive Technologies | Room 13

Digital Terrestrial TV. Where are we going?

Digital Terrestrial TV. Where are we going?

The Japanese TV industry has a longstanding concern with image quality. It began in the 1970s, with the first HD TV research, going through the first broadcasts in HD in the late 1980s, still in the analog system, to the predicted to transmit 8K for much of the country's population as early as 2025. The first phase of this challenge is to reconcile the current digital broadcasting system with the 4k format. Let us present what Japanese commercial broadcasters are doing in this regard.

Chair: Fernando Bittencourt – International Director – SET

International Director – SET/ Consultant at FB Consultants Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

An overview of R&D’s on the next-generation DTTB in Japan

The Ministry of Internal Affairs and Communications, Japan formulated a roadmap for 4K/8K in July 2015. Based on the roadmap, the ministry promotes research and development of 4K/8K terrestrial broadcasting technologies. An overview will be provided on the Japanese R&D activities involving terrestrial 4K/8K technologies under development and technical specifications of experimental stations for transmitting 4K/8K DTTB. The presentations will also pose issues with migration to a next-generation DTTB services.

Speaker: Hiroaki Kimura - Director for Digital Broadcasting Technology, Broadcasting Technology Division, Information and Communications Bureau - MIC Japan

Mr. Hiroaki Kimura is responsible for international cooperation on ISDB-T and advanced broadcasting technologies in the Ministry of Internal Affairs and Communications, Japan. He conducted surveys on DTV possession during a DTTB transition in Japan and formulated technical regulations on small area digital terrestrial TV broadcasting and disaster resilience installations of broadcasting stations. Recently, he was also responsible for negotiations on WRC-19 issues at preparatory meetings of the Asia-Pacific Telecommunity.

Hybrid system of 4K and current HD DTTB - 3hierarchical layers+4K MIMO

We studied technical methodology to divide a segment and transmit 2K as horizontal polarized wave and 4K as both horizontal and vertical polarized waves. 2K / 4K shared modulator and 4K demodulator were prototyped, We demonstrated that 2K was received by a conventional receiver, and 4K was receive by a prototype demodulator by a wired coupling experiment .

Speaker: Iwao Namikawa - Professional Department Manager - Broadcasting Technology Department - Kansai Television - Japan

Joined Kansai Television CO.LTD. (KTV) in 1980. Go to BS Fuji INC. in 2001~2005. Manager, Media Division, CROSS MEDIA Business Dep. KTV in 2006. Manager, Technology Promotion Dep. in 2012. Manager, Broadcasting Technology Dep. in 2014. Professional Department Manager Broadcasting Technology Dep. in 2017. I am currentry working on study of advanced terrestrial broadcasting and received ITE Technology Promotion Award in 2002.

R & D for simultaneously deploying 4K-UHD broadcasting in comprising to 2K-TV

The LDM (Layered Division Multiplexing) method, which is the basic technology of this proposal, is a method of hierarchically multiplexing a plurality of signals with power difference. In this presentation, we confirm the operation principle of LDM using trial production with LDM method applied to FPU device and report on the service area of 4K broadcasting when we place it in low power hierarchy with minimum influence on terrestrial digital broadcasting.

Speaker: Kazuki Imamura - TBS TV - Tokyo Broadcasting System Television

Apr 2010–Mar 2014, Waseda University, Japan Bachelor of Engineering. Apr 2014–Mar 2016, Waseda University, Japan Master of Engineering. Apr 2016- Present. Be engaged in network operations division of TV technology.

LDM Modulation and Demodulation method keeping with compatibility of ISDB-T

We propose the LDM method as the next generation of digital television transmission. With the LDM method, the migration from the current 2K to the next generation 4K can be performed without problems. This presentation will explain the modulation / demodulation technology of the LDM system compatible with the current ISDB-T.

Speaker: Tatsuhiro Nakada - Vice Senior Chief Engineer - Hitachi Kokusai Electric Inc.

I’m engaged in R&D department about 20 years. Developed wireless communication system such as digital broadcast relaying , beam forming with multiple antennas , and error correction.

9h - 11h

Content Production | Room 12

e-Sports: Challenges in Production and Transmission of an Electronic Sport

e-Sports: Challenges in production and transmission of an electronic sport

The evolution of Internet technologies providing higher speed data transmission has brought new possibilities for interaction with people around the world.
ESports, using these technologies, broke down the dependence barriers of traditional TV, creating new events, totally new competitions, against the pre-established. There are new methods of narrative, new technology and audience participation. A new world, with new challenges of production, transmission and legislation.

Chair: Daniel Cossi - President of the Brazilian Electronic Sports Confederation (CBDEL)

Esports Speaker, Enthusiast and Esports Entrepreneur and Esports Law and Regulation writer, Business Models for Esports Investors and Statute Expert for Esports Organizations (Governance, Transparency and creation of High Court, Chamber of Litigation Resolution, Antidoping Department, Commissions, Referees and other necessary and mandatory areas). Writer of Esports Articles in many areas in Brazil and worldwide. Past experience in administration, development, business and financial models, marketing for new products and brands, now 100% devoted to Esports. Creator of the Esports Brazilian Federal Law (House of Representatives and Senate) and Esports House of Representatives States Laws (Legislative Assemblies), Brazilian Esports regulations and standards for the recognition and creation of Esports in LATAM countries and their business plan, marketing plan, strategical partnership approach on Esports and cultural and educational Esports engagement plan, to make possible their entrance and acceptance as regular sports within LATAM governments.

Big sports broadcasts - The future has arrived

Sports event broadcasts are no longer a programming item to be the big choice for billing and audience growth. In this panel a tour of the numbers of major world sporting events and a reflection on the next big challenges.

Speaker: Adolfo Vieira Martins - Commercial Director - ADS + Live Mkt

Sales Executive - Consórcio Luqui Bandeirantes - 1987 a 1989 Sales Executive - TV Record - 1990 a 1993 Commercial Manager - RBS Rede Brasil de Comunicação - 1993 a 1998 Commercial Manager - Sistema Globo de Rádio - 1998 a 1999 Commercial Director - Clear Channel Brasil - 2000 a 2006 Commercial Director - Visualfarm Produtora de Espetáculos de video mapping - 2007 a 2009 e 2012 a 2017 Owner-Director - Empresa própria de Consultoria ADIN Mkt Estratégico - 2010 a 2012 Commercial Director - ADS+ Live Marketing e KidZania - 2017/2018

Broadcasting and Streaming in e-Sports

The evolution of e-Sports streaming and its adaptation to the media of Braodcasting via waves and cable.

Speaker: Felipe Matos - Country Manager Brazil - Gfinity

Responsible for the development and operations of Gfinity Brasil. Director of Content and Evolution of Gfinity Brasil's broadcasting and streaming platform and coordination of the core business. Former Olympic Taekwondo athlete.


Speaker: Ronaldo Geraidine - Diretor de Comunidade e Engajamento - CBDEL / LNEe

Community Director and engagement of CBDELCommunity. Director and engagement in LNEe. Experience with coordination of teams and athletes, creation and development of projects, operation of national and international championships, engagement with social and inclusive projects.

9h - 11h

Audiovisual Delivery | Room 15

OTT – Anytime, Anywhere, Any Device

OTT - Anytime, Anywhere, Any Device

The challenges of video on demand. in a scenario of the most varied connection speeds and several encodings for the innumerable players of the market. The challenge of standardization techniques and also the regulation of VoD in Brazil. These topics will be addressed by the leading experts in the field in this market.

Chair: Gilvani Moletta - Diretor de Tecnologia - TV CULTURA

Technical Director of the Fundação Padre Anchieta responsible for the Engineering, Operations and Information Technology sectors; Electronic Engineer specializing in Digital Signal Processing; MBA in Project Management; Experience of 20 years in broadcasting.

OTT - New Business and Opportunities

Definition of platforms, new business and opportunities, generation and management of content and the various ways of delivering content across the most varied platforms will be part of the topics covered in this panel.

Speaker: Everton Alves - Commercial Director - SAMBATECH

Everton Alves has more than 15 years of experience in Technology. He has worked in companies: Embratel, Totvs and Linx. Currently he is Partner-Director of Samba de Tecnologia and Co-founder and Director of Platforms and Content Distribution of ABOTT (Brazilian Association of OTT's).

Coding and Adaptation in Multiplatforms

The challenge of digitalisation for transmission of the media to the many distribution formats, quality control of the signals at several rates.

Speaker: Bruno Magalhães - Director of Business and Development - ATEME

Electronic Engineer with MBA in Business Management. Professional with 10+ years of experience in system integration, deployment, customer support, pre-sales and sales activities. Experience working in CAS provider companies as well as Video Compression systems for the last 8 years.

New business Models to Brazilian TV

With the advance of non-linear consumption of audiovisual content, broadcasters and producers of audiovisual content should change their strategies to ensure the audience. The conference discuss the different types of business plans deployed to provide content or compete directly and indirectly with both Video-on-Demand (OTD) and OTT (Over-the-Top) services, both national and international. the ecosystem of TV Everywhere

Speaker: Fernando Carlos Moura - Journalist, Professor of PUCC, FAAP, CIMJ, UNL, Chief Editor of SET Magazine

Prof. Doctor Fernando Carlos Moura is a journalist, professor of the course of Digital Design, and of Marketing and Propaganda of the Pontifical Catholic University of Campinas (PUCC); Master of the Postgraduate Course in Executive Production and Television Management at FAAP (Fundação Armando Alvarez Penteado) and researcher at the Center for Media Research and Journalism (CIMJ), Faculty of Social and Human Sciences, Universidade Nova de Lisboa (UNL) and since 2013 editor-in-chief of SET Magazine.

OTT - Distribution Challenges and New Business for Latin America

The challenges of content distribution and availability in OTT, business opportunities for content generators. The technical challenges involved in the entire flow of distribution, storage and organization of the media are the themes addressed in this talk.

Speaker: Jossi Fresco Benaim - Regional Director of Latin America - Verizon Digital Media Services

Jossi Fresco Benaim serves as Verizon Digital Media Services’ Regional Director Latin America. His focus is on fostering long-term business relationships with clients in Latin America, promoting the benefits of Verizon’s video end-to-end platform to deliver quality media experiences to consumers across every device. Prior to joining Verizon, Fresco was chief technology officer of Brevity and had co-founded several companies in the U.S. and the UK. He has extensive experience with digital video technologies, media production workflows, global deployments and software design, with an international emphasis in Israel, Europe, the U.S. and the UK. The teams led by Fresco have been the recipients of multiple industry awards, including: Texas Instruments' Supplier of Excellence Award, Hewlett-Packard's Excellence Award for Best Marcom Initiative and the British Interactive Media Association (BIMA) Gold Award. Fresco studied at the Universidad de Buenos Aires and at the Center for Information & Managerial Systems in Israel. He is fluent in English, Spanish and Hebrew.

9h - 11h

Innovation and Disruptive Technologies | Room 16

The Ecosystem of the Internet of Things – Transforming Business and Improving the Human Experience

The ecosystem of the Internet of Things - Transforming business and improving the human experience

Have you thought about the effect of the Internet of Things (IoT) in our lives today? We are radically transforming customer experiences, deepening relationships, increasing operational efficiencies, transforming professions, companies and even whole industries. In this panel we will discuss the challenges in building the ecosystem of the Internet of Things presenting use cases with a focus on the media and entertainment industry.

Chair: Vinícius Vasconcellos - Senior Consultant - Telecom, Media & Entertainment IBM

Vinicius is a Senior Consultant at IBM, with focus on the application of new technologies such as Artificial Intelligence, Blockchain, Cloud, Big Data and Analytics in the Telecom, Media and Entertainment industries. With solid telecom and broadcast experience, he served as a specialist and executive at Claro and Grupo RBS. He holds a degree in Electrical Engineering and specialisation in Administration from UFRGS and an MBA in Executive Management from Fundação Dom Cabral.

The IoT Journey: from data collection to cognitive technologies applications

This lecture will discuss aspects related to the adoption of IoT technologies, starting from basic scenarios of data collection, through the use of analytical strategies, until arriving at the application of cognitive technologies in order to extract value for clients.

Speaker: Roberto Engler Jr. - IBM Watson IoT Sales Leader

For 12 years at IBM Brazil, being the last year and a half in the sales area of Watson IoT. He has held the position of Security Solutions unit manager, software sales for the telecommunications and R & D sector, at the IBM Zurich Research Lab. Professional with over 20 years experience in the technology market, graduated in Computer Science from USP and MBA in Telecommunications Management from FGV.

Internet of Things: digital innovation far beyond the integration of things

The evolution and cycles of digital innovations that have occurred in recent years have created an environment that allows and requires the assimilation of new technologies to do everything differently and better, which is the principle of Digital Transformation. Internet of Things (IoT) is part of this environment and can be understood as being the ubiquitous and global network that integrates the physical world and makes it digital. But this integration, in order to be effective and bring value, must be associated with other technologies to make the most of the potential of Digital Transformation. This environment will generate great opportunities and challenges for businesses and individuals.

Speaker: Prof. Alberto Albertin - Professor at FGV - Coordinator of the IoT Project at the Center for Technology and Applied Information (GVcia)

He holds a bachelor's degree in Business Administration - Faculdades Associadas de São Paulo (1981), a Master's degree in Business Administration from the University of São Paulo (1993) and a PhD in Business Administration from the University of São Paulo (1998). He is currently Professor of FGV-EAESP, Coordinator of the Center for Applied Information Technology (CIA), Program of Excellence in Business in the Digital Age (NED) and Academic Coordinator for Executive Education at FGV-EAESP, Analysis and IT of the National Council of Scientific and Technological Development. He has experience in Administration, with emphasis on Information Technology Administration, Planning, Organizational Diagnosis, Strategic Use of Information Technology, Business in the Digital Age and Project Management.

The IoT on TV

The lecture will present a summary of the following topics:
- When Things Begun to Communicate - For more than a decade we have been living with things that communicate in our daily lives.
- IoT in DTV Distribution - Today with Digital TV it is possible, and common in big cities, to operate with several broadcast sites (GapFiller and SFN) as a way to expand coverage. How can the technologies involved in IoT contribute to the monitoring of these sites and how can these sites contribute as IoT?
- Do your IoT with Market Modules, Open Source Libraries and Cloud Intelligence - Quickly present a large market for modules, code libraries, user-friendly, no-cost, ready-to-use license libraries and systems of cloud that bring intelligence and a very low time to marketing. Real example of costs and development time.
- The Challenge of Building Business Behind IoT - A challenge with cases where information is precious to multiple clients. How to make this a business?

Speaker: Ricardo Fontenelle - Research & Development Specialist - TV Globo

11h30 - 13h

Innovation and Disruptive Technologies | Room 13

Evolution of SBTVD (Brazilian Digital TV System)

SBTVD (Sistema Brasileiro de TV Digital) Evolution

Despite of SBTVD be one of the most advanced worldwide television system, there is still evolution space.
See what the future holds, with respect to interactivity, HDR, immersive audio and the possibility of 4k transmission while keeping the current HD system.

Chair: José Marcelo Amaral - Director of Engineering and Operations - RecordTV

With a degree in Mathematics from FAHUPE-RJ, a graduate degree in Information System from PUC-RJ and FGV-SP and an MBA in Information Technology from USP-SP, José Marcelo do Amaral has made an extensive contribution to the broadcasting sector. He joined Record TV in 1991 and is today the director for Engineering and Operations. At the television station he has developed systems for the radio and TV commercial operations area; implemented a system for producing news; managed the integrated management system (ERP) project and created a system for monitoring audiences from mobile devices, among other tasks. As technology director he has participated in initiatives for implementing non-linear editing, digital archiving and tapeless work flow systems. During this period, he has also become involved with issues referring to digital video and video transmission using internet protocols (IP). He was Director of the Free-To-Air TV Segment at SET (the Brazilian Society for Television Engineering), his principal challenge being to develop digital television technology for Brazil, and he is responsible for its implementation and expansion throughout the entire Record group. Amaral’s role also involves the Brazilian Digital TV System Forum, where he currently holds the position of President of this institution founded in 2006. One of his most challenging projects was the launch of the R7 portal, which is now the second-largest internet portal in Brazil. During his career he has also had the opportunity to head up the technical and operational planning and coordination of major sporting events broadcast by Record TV, the Guadalajara Pan-American Games (2011) Toronto (2015), the London Olympics (2012), Sochi (2014) and Rio (2016).

The new world of Apps on Smart TV - Integrating OTT + Broadcasting

One of the fundamental steps in the evolution of the SBTVD is the new interactivity platform - an advanced platform designed to standardize access to the world of free-to-air Digital TV for all Smart TV apps. Broadcasters and producers of apps and OTT content for the new models of Smart TV will be facing a new integrated and convergent horizon!

Speaker: Aguinaldo Boquimpani - Senior Consultant - Mirakulo

With over 35 years’ experience in software and technology, Aguinaldo Boquimpani is a specialist consultant in software and interactivity for Digital TV. He headed up projects in the financial area during the implementation of the Brazilian Payments System and operated in the Telecom area where he gained extensive international experience implementing products for operations in 16 countries. Member of the Technical Module of the SBTVD Forum since 2007, he worked for TOTVS on the development of the interactivity solution market leader implemented in millions of TVs. He was one of the authors of the IBB standards approved by the UIT-T. He is currently one of those responsible for the proposed evolution of the SBTVD interactivity platform.

ISDB-TB Hybrid Transmission using ATSC 3.0 LDM and BICM

Current terrestrial digital TV systems are disruptive and require a new channel for operation. With the advent of Layered Division Multiplexing (LDM) it is possible to perform multi-layered transmission with different systems at the same time and at the same frequency just by adjusting the power level in each layer. This presentation will show a modification of the ISDB-TB system named LDM ISDB-TB in which the ISDB-TB system is transmitted in the main layer and the Bit Interleaved Coded Modulation (BICM) stage of ATSC 3.0 is transmitted in the enhanced layer. Computational simulations and laboratory tests show that it is possible to perform the ISDB-TB hybrid transmission and reception with the ATSC 3.0 BICM. This solution is an alternative way to introduce a new digital terrestrial TV broadcasting system while maintaining compatibility with the installed receiver park and using the same channel and transmission infrastructure.

Speaker: Cristiano Akamine - Researcher and Professor - Mackenzie University

He holds a degree in Electrical Engineering from Mackenzie Presbyterian University (1999), a master's degree and a Ph.D. in Electrical Engineering from the State University of Campinas (2004/2011). He is a researcher at Mackenzie’s Digital TV Research Laboratory since 1998. He took an internship at NHK Laboratories for Research in Science and Technology (STRL) and was Visiting Specialist Professor at Unicamp's Faculty of Technology. Currently, he is a professor in Electrical Engineering and the Post-Graduate Program in Electrical and Computer Engineering (PPGEEC) of Mackenzie Presbyterian University and Coordinator of Mackenzie’s Digital TV Research Laboratory. He has a scientific grant of Productivity and Technological Development and Innovative Extension - Level 2 from National Counsel of Technological and Scientific Development (CNPq). He is also a member of the Board of the Brazilian Digital Terrestrial Television (SBTVD) Forum. He has several patents and several articles published and has experience in the area of Electrical Engineering, with emphasis on digital TV, digital communication, channel coding, embedded systems, reconfigurable logic and software defined radio.

HDR and Immersive Audio on SBTVD: Yes it is possible!

Video HDR and Immersive Audio, along with 4K, are two of the key enhancements to the viewer experience that are being discussed in the new Digital TV standards around the world.
Dolby will be presenting a solution to deliver these next-generation experiences to Brazilian viewers while maintaining compatibility with the current SBTVD system.

Speaker: Carlos Watanabe - Director for Emerging Markets at Dolby Laboratories

Carlos Watanabe is Director for Emerging Markets at Dolby Laboratories, the global leader in audiovisual entertainment technologies. Carlos was responsible for Dolby's Brazil office until 2016, and is now working at the company's headquarters in San Francisco, California. Carlos is an Electrical Engineer graduated from the State University of Campinas (UNICAMP), with an MBA from the Ross School of Business at the University of Michigan. He has more than 20 years of experience in technology, media and entertainment companies, and senior management consulting.

11h30 - 13h

Content Production | Room 12

Journalism and Sport, Advanced – Remote Production

Journalism and Sport, Advanced - Remote Production

Journalistic production, generation and investigation structures are evolving in a way that reflects the impact of the advancing technologies available to the sector. The new mass communication platforms, plus the on-going necessity for news consumption in the contemporary world, mean that anyone with a smartphone is a potential news producer. Content publication facilities and the appearance of remote collaborative environments have added agility and speed to the distribution of content, resulting in an explosion of the volume of information within arm’s reach of consumers.

Chair: Raimundo Lima - Editorial Director of SET Magazine and Director of Technology and Operations - SBT

With various decades of service to Brazilian free-to-air television, he has worked for Diários Associados, TV Manchete, TV Globo (GINY), TV Band, SBT, TV Cultura/SP and Esporte Interativo. Throughout this period, he has held different positions at the networks where he has worked in the Journalism, Sports, Drama and Entertainment departments. He has also worked at several teaching institutions like the University of Brasília, PUC/SP and the Fluminense Federal University, among others. He is currently Editorial Direct of the SET magazine and Technology and Operations Director of SBT.

Speaker: Roberto Cabrini – Anchor and Editor-in-Chief of the Conexão Repórter Program -SBT

Considered one of Brazil’s leading journalists, specializing in investigative journalism, war coverage and the defense of human rights, he has won practically every important award in his field (the Esso Award, the Press Trophy, the APCA, Vladmir Herzog and Líbero Badaró Awards. among others) in a career spanning three decades. More than anyone, Cabrini knows the importance of technology, allied with the principles of competent and responsible investigative journalism. Listening to him will be an experience not to be missed.

Speaker: Hugo Gaggioni – Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.



Speaker: Paulo Zero - Journalist and Videographer - TV Globo

Paulo Bormann Zero was born in Niterói, RJ on November 29, 1957. He started his professional career in television journalism in 1978 on the TV GLOBO office in New York. He was a correspondent video reporter in the offices of TV GLOBO in New York, Washington D.C., Beijing and Paris. He also worked on TV GLOBO São Paulo and currently works on TV GLOBO Rio in the Fantástico program. He won the Comunique-se "MASTERS OF JOURNALISM" award as an image reporter, among others.

11h30 - 13h

Technology and Business | Room 15

New Paradigm of Business Metrics for TV

New Paradigm of Business Metrics for TV

The evolution of multiplatform TV services with both linear and no linear offers, brought new contexts and possibilities of capturing data from this omniconsumer.
Enrich the existing audience and reach metrics through consumer knowledge and its habits have become imperative for media companies that wish to follow this market shift.
How to support this need for multiplatform measurements and what are the main challenges, which metrics beyond audience and reach are important to the TV business, which skills and processes media companies need to invest, are all questions to be debated on this panel.

Chair: Marcelo Guerra - Manager of Technology in Digital Media at TV Globo

Hands-on IT/Broadcast executive, as Digital Media Technology Manager leading multidisciplinary team for digital media transformation program, composed of teams from Technology Architecture, Big Data, BI, Projects, R&D, Support, Applications, Telecommunications, Innovation, Media Operations and Platforms, through WBS construction, delivery plans, follow-up meetings, documentation, integration points, risk analysis and conflict resolution. Working on the TV and digital media market since 2005, experienced in partnerships, project management and processes, with national and international awards.

Speaker: Adriana Favaro - Commercial Director of Kantar Ibope Media

Adriana has been in the Advertising Market for 27 years. She recently joined the Kantar Ibope Media team as Commercial Director, responsible for the media owners. Prior to joining Kantar, she was the Director-General of Media for major advertising agencies, responsible for the management, planning and media negotiation of large advertisers. One of the most influential professionals in the country when it comes to research and media planning. Indicated to the Caboré of Media Award 2016 and winner of prizes and cases recognized in the market.

Speaker: Eduardo Bicudo - Accenture Interactive LatAm Lead

With more than 30 years of experience in the Advertising, Digital Marketing and Relationship markets, Eduardo Bicudo is Lead at Accenture Interactive, Accenture Digital's experience agency. Eduardo leads a multidisciplinary team of more than 600 professionals across Latin America that focuses on planning, developing and implementing disruptive and transformative experience projects for clients in different industries. To this end, the agency integrates the skills of various professionals, including designers, creative professionals, consultants, experience architects, among others, in addition to relying on Accenture's global infrastructure and support.

The Audience Science

A new way of managing audience is accelerating the measurement of results and improving the decision making in the business, what is the role of the Data Scientist in this new scenario?

Speaker: Ricardo Cappra - Chief Scientist - Cappra Data Science

Ricardo Cappra is chief scientist at Cappra Data Science where he leads the research and development team in the USA. The lab creates frameworks to facilitate the use of data science and support the development of analytical culture. The methods created are used to accelerate the analytical potential of global organizations: Ambev, Coca-Cola, IFC-WorldBank, Gerdau, Rede Globo, Santander, Unilever, UOL.

11h30 - 13h

Audiovisual Delivery | Room 16

Radio Post Migration / Coverage Reduction?

Radio Post Migration / Coverage Reduction?

The numbers of the AM x FM Migration will be updated, with an analysis of the effect of the number of new FM stations per region, reduction of coverage and alteration of protection of the current FM channels. Impact on the transmission and reception scenario with the equipment applied in the FM extended range.

Chair: Eduardo Cappia, EMC Director / SET Radio Director

Electrical Engineer since 1979. Director of EMC Company - SOLUTION IN TELECOMMUNICATIONS of 1991. EMC Performed Digital Radio tests at UFMG - Belo Horizonte and Technical Responsible for tests of HD Radio in Cordeirópolis - SP and DRM in Belo Horizonte. Evaluation and defense of thesis with the IBiquity in the USA, about the coexistence of digital broadcasters in the first adjacent FM channels. Deployment in 2014 of the testing station, in eFM - 84.7 MHz - Jovem Pan - São Paulo. At AESP - leader of the Technical Committee since 2011. Performance in the Radio SET Board - since 2011.

Migration AM X FM

Update of the AM X FM Migration data and presentation of the proposed placement of FM channels in the second adjacent.

Speaker: Andre Ulhoa Cintra - Radio Director - ABERT

Communications Engineer - Consultant specialized in the planning of broadcasting channels. Director of Radio Abert and currently working on the FM Channel, by ABERT to accommodate the migrant channels. Developed by SET work to accommodate the TV channeling in the process of planning the TV Digital TV channeling.

FM Regulation

Presentation of the topics that should be reviewed in FM Regulation, with examples and their justifications.

Speaker: Claudio Lorini – Lorini Engenharia

Electrical Engineer with specialization in Telecommunications and Information Networks. Lawyer with specialization in Telecommunications Law. Director of Lorini Engenharia Ltda / Loriservice - Broadcasting and Telecommunications since 1981.


Impacts on Transmission and Reception

Update of transmission equipment and the experience of the 2nd. adjacent FM channel. Difficulties with regard to diplexed installations and the risks of intermodulation.

Speaker: José Mauro de Ávila - Technical Director - MEGASISTEMA - - AESP/SET

Electrical and Work Safety Engineer at Universidade Paulista 2008. Electronic Technician since 1982. Participates in the NAB - Broadcast Engineering Conference since 1992. Technical Seminars SET AESP. Audiovault Automation Specialist - Broadcast Electronics. Vice Leader AESP Technical Committee since 2011.

review of technical standards

Exposition of the topics under study for the revision of the Technical Standard of the FM Service of Anatel. Topics related to the second adjacent channel and IF beat will be addressed, among other proposals to optimize the planning of FM channels.

Speaker: Thiago Aguiar Soares - ANATEL

Thiago Soares holds a degree in Electrical Engineering from the University of Brasilia (UnB) and a graduate degree in Telecommunications Regulation from Inatel. Since 2007 he has been working on broadcasting channel planning at Anatel and is currently the coordinator for technical regulation and international harmonization of broadcasting services at the Spectrum, Orbit and Broadcasting Directorate – ORER.

14h - 15h30

Hot Session | Room 13

Consumer Habits and Future of Media

Consumer Habits and Future of Media

This panel will raise questions about the influence of new technologies in the media and entertainment consumption habits.

Does it make sense to continue discussing traditional vs. digital?
Does the behavior of the young people point to a generational phenomenon, as it was spoken, or just of age?
Traditional and digital are mutually exclusive or complementary?
Which models are perpetuating themselves and which have been appearing or disappearing?
What are the trends for Open TV, Cable / Sat and OTT?
How do the new generations of open TV change this panorama?

Chair: Roberto Franco - Head of Institutional and Regulatory Affairs– SBT

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET - Brazilian Society of Television Engineering - from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL's Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.

Speaker: Melissa Vogel, CEO of Kantar IBOPE Media in Brasil

Melissa Vogel is CEO of Kantar IBOPE Media in Brazil, where she has been working for more than 20 years. She holds a degree in Radio & TV from Universidade São Paulo - USP, postgraduate degree in Market Communication by ESPM and an Administration at Fundação Getúlio Vargas. Melissa has extensive experience in Kantar IBOPE Media in many different fronts, including positions in Brazil and Panama, as well as global experience in Kantar Media.

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

14h - 15h30

Consumer Electronics | Room 12

Displays in Continuous Evolution – Latest Innovations

Displays in Continuous Evolution - Latest Innovations

Displays in continuous evolution... an industry manufacturing millions of units every year. From stand alone units to embedded displays used on a multiple of professional and domestic applications.
A huge investment in R&D position this industry among the leaders in innovation and patent registration.
New displays are bringing to the market higher resolutions, higher definition, larger formats, altos always for less money.
Attend this panel to hear from the leaders what is the most recent innovations on LED Direct View, OLED, Microled, QLED, front and back laser projection.
Join the experts from Barco, Epson, Leyard, LG e Samsung at this amazing debate.

Chair: Cláudio Younis - Executive Director - AboutAV (formerly Electro Equip + Solutione) / Vice-president of SET

Holds a degree in electrical engineering (electronic mod.) from the Mauá Institute of Technology, a graduate degree in Business Administration from the Getúlio Vargas Foundation and a graduate degree in Marketing from the Superior School of Advertising and Marketing. He has taken several specialization courses in telecommunications, broadcasting and audiovisual systems in the USA. He began his professional life in the technical department of the Padre Anchieta Foundation (Cultura TV and Radio), subsequently holding several technical and commercial positions at Eletro Equip before taking over management. (today About AV) He has been actively involved in the senior management of SET – the Society for Television Engineering since 1994, currently as vice president, having participated in study groups on radio broadcasting and digital television, issues on which he has had several articles published. He is a guest speaker at several conferences organized by radio and television associations such as: ABERT, AGERT, ACAERT, AERP, ACERT, AMIRT, etc. He has been involved for over 20 years in the design and commercialization of systems for radio and television stations throughout Brazil.

Leyard - Direct View LED

Direct visualization LED technology, in addition to having a wide application in several markets, has increased its representativeness in Video Wall projects as a whole. In this cutting-edge process, Leyard shares the history of the development of LED panels and the technologies that have been developed to make versatility an option for the market.

Speaker: Dimas Gustavo de Oliveira - Product Manager Brazil & Latam - Leyard

At Leyard since his first year and within the structure he has served as Account Manager for Latin America and Sales Manager Brazil and Latam. Graduated in Foreign trade, has more than 4 years of experience in the LED market. The most recent projects he has participated in include clients such as Globosat, Peninsula Investment, Rede Record de Televisão and in countries like Paraguay, Argentina, Peru and Colombia.

QLED and MicroLED Technologies

Advanced display technologies will be presented through key features and differentials.
With the advancement in the development of new display technologies in recent years, some of these information will be addressed and also trends for the future.

Speaker: Milton de Souza - Pre Sales Manager - Samsung Electronics

Professional graduate in electrical engineering acting for 20 years in multinational companies of products and solutions for the B2B market including professional monitors and projectors, videoconference systems, digital signage solutions, monitoring and security systems among others with technical, products. Currently acting as a specialist in digital signage solutions and professional displays in the development of projects for the different verticals of the market that demand this type of solution.

OLED: Innovation with art

In pursuit of creating unique environments that attract and retain the attention of the public, the combination of digital communication and artistic design is a key element to deliver striking visual experiences that will remain in each person's memory for much longer and increase their perception of value of space.

Speaker: Alexandre Fontes - Sales Engineer - LG Electronics

Professional in the Information Technology market for more than 20 years, conducting Digital Signage projects for variety of verticals segments. Graduated in Computer Science and postgraduate in Forensic Computing at Mackenzie, he is currently responsible for the LG ID Academy in Brazil, developing solutions and training for the Digital Signage.

LCD panel inovation and laser light source in vídeo projectors

The 3LCD technology is under permanent improvement and along with new laser light source, allowed Epson to launch new series for profesional instalation segments of projectors. The innovation and benefits will be explained during the session.

Speaker: Gabriel Gonçalves, Gerente Regional de Negócios da Epson

Professional with 15 years of experience in AV market, 12 in Epson responsible for regional (Latin America) business development and strategy of vídeo projectors.

14h - 15h30

Technology and Business | Room 15

Pay TV Platforms / Technological Aspects


Rapid technological evolution provides a continuous shift in how and where video content is consumed, impacting Pay-TV subscribers behavior. The purpose of this panel is to share the experience of key executives who have participated and actively contribute to such evolution, highlighting the platforms and integrated solutions used by major Pay-TV operators worldwide.

Chair: Claudio Alberto Borgo - Director of Engineering and Digital TV - Claro Brasil


Speaker: Rick Hamilton - Vice President, MVPD and Latam American Sales for Comcast Technology Solutions

Rick has been driving enterprise solutions in advertising, operations, and bleeding edge product sales and operations for the cable and telecommunications section globally for 20 years. Prior to joining CTS, Rick was SVP Global Sales and Operations for This Technology who was acquired by Comcast in 2015 for specific technologies to support X1 within Comcast to support Dynamic Ad Insertion, and Linear Rights Management for alternate content automation. RIck also was SVP and General Manager for the America's for Seachange International and NCUBE and President of Telewire Supply, a division of Arris focused on distribution of components to the Cable industry. Rick resides in Denver with his wife and two kids.

Speaker: Gabriel Berger - CEO of ThinkAnalytics

For over 25 years Gabe has focused on developing and deploying solutions and platforms that foster the intersection of information and entertainment. Prior to joining Think, Gabe was EVP of Sales and Operations at Vubiquity, a worldwide managed services provider for premium content owners and distributions.(recently acquired by AMDOCS). Prior to Vubiquity, Gabriel was SVP Sales at Digitalsmiths, a recognized world leader in Content Discovey, acquired by TiVo in 2014. Gabriel lives in Venice, California with his wife Trisha and their two annoying cats, Sammy and Teddy.

14h - 15h30

Audiovisual Delivery | Room 16

Radio and Smart Platforms

Radio and smart platforms

From smartphones to smart speakers, through artificial intelligence platforms, virtual assistants, voice interfaces and specialized audio advertising platforms, radio is the medium with the greatest potential to successfully and rapidly explore this set of new technologies.

This panel will discuss the opportunities that virtual assistants, smart speakers, smartphones and smart advertising platforms offer for the radio.

Chair: Marco Túlio Nascimento - Director of ZYDigital / SET

Telecommunications Engineer graduated in 1983 from Universidade Federal Fluminense.With a career in the area of broadcasting, worked in the Radio Globo System where he held the position of General Manager of Technology and was responsible for the Engineering, IT and Operations areas.He is currently the director of ZYDigital, a company he founded in 2015 focused on technology consulting such as business support and development of media engineering solutions.He is deputy director of SET's Radio Market Segment.

Digital Audio Advertising

We will present an overview of Digital Audio Advertising. Will address topics such as sales channels, types of programmatic media platforms, ecosystem (supporting players) programmatically media, interfaces with the station's production processes, advertising formats, IAB guidelines for advertising in audio, segmentation techniques and types of monitoring results.

Speaker: Rodrigo Tigre - Country Manager at +RedMas

Rodrigo Tigre has more than 25 years in the digital market and is a partner of RedMas /, the first digital audio advertising solutions company in Latin America. With headquarters in Argentina and established in São Paulo in 2016 locally has over thirty customers, including Nissan, Outback and Losango. In addition to Brazil, RedMas / has offices in more than 15 countries in Latin America and the US and has more than 200 employees. Since 2011, it has been part of Grupo Cisneros, one of the largest private media, entertainment, telecommunications and mass communications groups in the world.

The listener's experience as a key to radio success

This presentation will show an overview of radio's presence on smartphones and the opportunities to improve each listener's experience, discussing the most important and must-have resources for smartphone apps, what's next and successful stories.

Speaker: Carolina Sasse - Partner and Sales Director at Cadena

With a bachelor degree in Business Administration, she has more than 10 years of experience in sales and worked for 10 years in Quality and Customer Success in Brazil and Latin America. Her mission is to lead radio stations in Brazil to the future of broadcasting with technology and services that offer a closer relationship with the audience, delivering more R.O.I to advertisers. She has spoken to +2000 broadcasters and regularly attends radio, marketing and sales events.

Google Assistant in Brazil

Why Google is attracting brands and companies to integrate its voice assistant?What are the main advantages and challenges of voice assistive experiences?

Speaker: Marco Oliveira - Partnership Manager for Google Assistant

Marco is responsible for Google Assistant in Latin America. Prior to Google, he worked as a consultant in Portugal. He holds a Master's Degree in Computer Engineering from the University of Aveiro, in partnership with Autonomous University of Barcelona.

16h - 17h30

Innovation and Disruptive Technologies | Room 13

Advanced Terrestrial Digital TV – Convergence with 5G

Advanced Terrestrial Digital TV – Convergence with 5G


Chair: Cristiano Akamine - Researcher and Professor - Mackenzie University

He holds a degree in Electrical Engineering from Mackenzie Presbyterian University (1999), a master's degree and a Ph.D. in Electrical Engineering from the State University of Campinas (2004/2011). He is a researcher at Mackenzie’s Digital TV Research Laboratory since 1998. He took an internship at NHK Laboratories for Research in Science and Technology (STRL) and was Visiting Specialist Professor at Unicamp's Faculty of Technology. Currently, he is a professor in Electrical Engineering and the Post-Graduate Program in Electrical and Computer Engineering (PPGEEC) of Mackenzie Presbyterian University and Coordinator of Mackenzie’s Digital TV Research Laboratory. He has a scientific grant of Productivity and Technological Development and Innovative Extension - Level 2 from National Counsel of Technological and Scientific Development (CNPq). He is also a member of the Board of the Brazilian Digital Terrestrial Television (SBTVD) Forum. He has several patents and several articles published and has experience in the area of Electrical Engineering, with emphasis on digital TV, digital communication, channel coding, embedded systems, reconfigurable logic and software defined radio.

The ATSC 3.0 Standard for Next-Gen TV

The ATSC 3.0 Standard for Next-Gen TV utilizes a “hybrid” transmission concept, by which some components of a service are transmitted over-the-air in an OFDM broadcast channel, while others are synchronously distributed online. This allows users to personalize their experience by selectively enhancing the common broadcast content with optional components available via their online connection (if available). The coming of 5G wireless broadband service alongside ATSC 3.0 deployment is anticipated to increase the effectiveness and reach of hybrid Next-Gen TV services using ATSC 3.0.

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach - NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

ATSC 3.0 in S. Korea - Enabling New Features

The presentation focuses on the new features of the ATSC 3.0 standard which is recently deployed in South Korea. The on-going research activities based on the ATSC 3.0 standards are also introduced, such as LDM, SHVC, and convergence with the broadband network including 5G.

Speaker: Jae-young Lee - Senior Research Associate at Broadcasting Systems Research Group of ETRI

Dr. Jae-young Lee is a Senior Research Scientist at ETRI (Electronics and Telecommunications Research Institute), South Korea. He has been involved in standardization, implementation, and verification of the next generation broadcast standard - ATSC 3.0. He currently serves as the chairman of the physical layer working group of the next generation broadcast forum (NGBF) in S. Korea, and for ATSC, he serves as the editor of the ATSC 3.0 physical layer recommended practices.

TV / 5G Convergence

The talk aims to provide an overview and current status of 5G in terms of key features, 3GPP standards evolution and the considered architecture options.
The talk will also provide an in-depth update on the latest progress in 3GPP about the enTV work for enabling 5G terrestrial broadcast, and the solution developed as part of the 5G-Xcast project for terrestrial broadcast using 5G / new radio (NR) RAN and the 5G core.
5G-Xcast is a 5G-PPP Phase-2 project, aiming to devise, assess and demonstrate large scale immersive media delivery (using multicast/broadcast) by means of novel wireless technologies, contributing to the further enhancements of 5G/NR technologies and its standardization

Speaker: Athul Prasad - Head of 5G Business Modeling & Analysis- Nokia

Dr. Athul Prasad is an experienced senior manager, researcher, innovator and technologist, with a passion for change through disruptive innovations. He has worked with various telcos such as Huawei, Nokia, and NEC, in research, business management and product development for 10+ years in various roles. Currently, he is part of Nokia’s end-to-end 5G leadership program and is the Head of 5G Business Modeling & Analysis, based in Helsinki, Finland. He has also contributed to the 5G-PPP phase-2 flagship project on multicast/broadcast called 5G-Xcast, as the technical manager of the project. His research interests include technology enablers for end-to-end 5G system especially in new verticals and markets such as media & entertainment, and is always on the lookout for disruptive technology innovations in 5G which drives value creation within the ecosystem. He is the co-author and co-inventor for over 80 international publications, patent applications (including granted patents), technical reports and standards contributions. He has won the best paper award at IEEE VTC-Spring 2013 and best 5G paper award at IEEE BMSB 2018, and has been involved in various top conferences and journals. He received his Masters', M.Sc. (Tech.) (with distinction) and Doctoral, D.Sc. (Tech) degrees in Communications Engineering from Aalto University, and is pursuing the one-year Executive Education (LEAD) Program on Corporate Innovation from Stanford University's Graduate School of Business. He is a member of the IEEE Broadcast Technology Society.

Speaker: Stan Baaijens, DVB Chair PCM & Steering Board (CEO, Funke Digital TV)

Stan Baaijens is a second generation owner of Funke Digital TV after following his father’s footsteps by joining the Funke Company almost 40 years ago. Since 1992 his focus laid on understanding consumer needs, the broadcasting industry and the increasing market penetration of digital TV and by doing so Funke Digital TV was able to anticipate future market needs and opportunities. Nowadays, his mission is to build state of the art digital terrestrial reception solutions and deploy these extensively around the world. In 2015 Mr. Baaijens was appointed as DVB Steering Board member and since 2018 elected as Chairman of the DVB Promotion & Communications Module (PCM) at the EBU in Geneva. As a Steering Board member, Stan represents CE manufacturers within DVB and will strongly support the interest of CE manufacturers of Digital TV products by making use of his extensive market knowledge and network. In 2017 Funke Digital TV celebrated its 60 years of history; 60 years of an unstoppable drive for innovation in the field of signal reception antennas.

Development of Advanced Digital Terrestrial TV Broadcasting System

Progress of video coding makes 4K/8K UHDTV broadcast services come true.
In Japan, cable TV 4K, IPTV 4K, etc. started in 2015, and small number of subscribers are watching 4K broadcasting. 4K/8K UHDTV services by satellite broadcasting (BS) will be launched in December 1st, this year, so many people will watch these UHDTV services. Concerning terrestrial broadcasting too, UHDTV services are expected to start in the future.
In the presentation, features of 4K/8K UHDTV are introduced. And to realize this service, various kinds of key technologies for antenna, transmission, etc. are explained.

Speaker: Masayuki Takada - Head of Advanced Transmission Systems Research Division of NHK STRL.

Masayuki Takada received the B.E. in communication engineering and M.E. in electronic engineering from Tohoku University, Sendai, Japan, in 1986 and 1988, respectively. He joined NHK, Tokyo, Japan, in 1988 and worked in the Science and Technology Research Laboratories (NHK STRL). He was engaged in the development of broadcasting systems, especially FM subcarrier systems, digital terrestrial television broadcasting (DTTB) systems, the next-generation ISDB-T system, and UHDTV satellite broadcasting. Currently he is head of advanced transmission systems research division of NHK STRL. He is a member of ITE and IEICE in Japan, and a member of IEEE in US.

16h - 17h30

Consumer Electronics | Room 12

Smart TVs, Connectivity and Advances in the Age of 4K HDR

Smart TVs, Connectivity and Advances in the Age of 4K HDR

With attractive prices, Smart TVs are the best selling and soon will become the new standard of consumption of audiovisual content in homes and establishments in Brazil. Together with other "smart" devices, the vast majority are usually connected via Wi-Fi on the Internet, allowing access to virtually everything that is commonly used daily through smartphones. Similarly, offers with UHD 4K and UHD 4K HDR saw a substantial drop in prices and consequently saw a significant increase in sales and usage. But Smart TVs today offer much more than you think.

Chair: J.R. Cristóvam - Technical Director- UNISAT

He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).

Free-to-air Smart TV: New Digital TV Tools

The Brazilian Digital TV System Forum has concluded the standardization of new tools for integrating free-to-air terrestrial Digital TV with internet content using second screen devices and new audio and video formats. These tools will offer a fluid audiovisual consumption experience between free-to-air TV live content and on-demand internet content, both on Smart TVs and smartphones and tablets, in addition to sending higher-quality, personalized audiovisual content (4K HDR video, immersive audio, etc.). Get to know these new tools and how this will affect how free-to-air TV content is produced, distributed and consumed in Brazil.

Speaker: Luiz Fausto - Regulatory Strategy Specialist - Globo TV Network

Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Deputy Director of the Technology Board Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.  

Smart TV and OTT a case of success

The popularization of Smart TVs was largely responsible for the success of OTT products in Brazil.
The presentation will feature the case of Telecine Play, where Smart TVs have been driving successive audience records since the launch of the new platform in October last year.
It will detail the main challenges of this journey, such as the training of professionals and the difficulties in dealing with huge volumes of data in real time.
At the end are presented technological trends of Smart TVs and the ecosystems of services created by the manufacturers, as well as the challenges of these innovations to content providers and operators of OTT services.

Speaker: Guilherme Saraiva - Director of Technology - TELECINE

Guilherme is Telecine's Technology Director and aims to bring the best of cinema to Brazilians, whenever and wherever they want. Graduated in Telecommunications Engineering from the IME, with an MBA in Marketing and a Master in Finance from FGV, he led Globosat's technology planning area and worked at NET's corporate client unit at the launch of Vírtua. He coordinated the planning of the expansion of British Telecom's operation in Latin America, where he participated in digital inclusion projects in several countries.

Past, Present and Future of Connected TV

There is increasing integration between the Internet and television, and the future is indicating challenges that are just around the corner. From the limitations of Ginga-NCL, to the popularity of HDMI dongles connected to smartphones, connected TV is an extensive spectrum of possibilities that facilitate user access to infinite content in Full HD and even 4K via OTT. New technologies are shaking up the Smart TV market, such as virtual voice-operated assistants, the Internet of Things (IoT) and Augmented Reality. Another important factor is the recent demise of network neutrality in the United States, in addition to 'zero-rating' actions.

Speaker: Arthur William Santos - Executive Production and Creation Manager - EBC / TV BRASIL

He is a professor in the Digital Media discipline at Unigranrio University, besides being professor of the MBA in Digital Marketing of the Infnet Institute. He coordinated the Multimedia sector of TV Brasil and led the area of Innovation / New Business on TV Escola. He took courses at Harvard and Stanford on Innovation.

Immersive Image experiments & Android TV

Large screen televisions with state of the art technology and Ultra HD 4K with HDR.
What changes for the better in the perception and quality of the experience of the people with the new levels reached in the reproduction of contrast, brightness and color by the new technologies SONY - XDR and Triluminos) and the "Up Scalling 4K" with video processor Sony X1 4k HDR? What brings us Android TVs in terms of connectivity, ease of use and integration?

Speaker: Eduardo Barbosa - Product Manager - TV Product Marketing

Graduated in Electrical Engeneering from São Judas Tadeu University and Electronic Technician at ETEC Albert EinsteinI have received training in the areas of audio, video and digital photography in Sony USA and Europe.For more than 15 years at Sony Brazil, I have worked in areas of product quality, after sales, marketing and sales training.I worked directly in the implementation of the VAIO and PlayStation line in Brazil. Currently responsible for the introduction of new models and communication of the BRAVIA TV line.

Evolution of TVs, Behavior Changes and Viewers' Habits

For 22 years on the market, the magazine HOME THEATER & CASA DIGITAL has closely followed the evolution of TVs over the years, as well as changes in viewers' behavior and habits. Today, the user mainly seeks practicality, to see their content on any screen and at the most convenient time. And this has a direct impact on product design and the creation / distribution of content.

Orlando Barrozo - General Director and Founder - HOME THEATER & DIGITAL HOUSE

Journalist, founder and director of Event Publishing, which publishes the magazines HOME THEATER & CASA DIGITAL, leader in the segment of residential technologies, and BUSINESS TECH MULTIMEDIA, aimed at integrators and users of audiovisual technologies in public and corporate spaces. Also responsible for the sites and, besides the Blog

16h - 17h30

Technology and Business | Room 15

The Future of Consumer Behavior in pay TV / VoD / OTT

The Future of Consumer Behavior in pay TV / VoD / OTT

In the digital age consumer behavior has been substantially altered and major brands need to constantly adapt to this new reality.
Thinking about this new scenario, how will the new players be positioned in the national and international audiovisual market?

Chair: Mauricio Donato - Editorial Advisor - SET magazine

Holds a degree in Radio and TV from the Methodist University of São Paulo; Master's degree in Communication in the Contemporaneity by the Cásper Líbero Faculty and doctorate by USP / ECA. He has extensive experience in the direction of television programs, developing projects on TV Globo (Domingão do Faustão), SBT (Ô Poor, Free Program, Small Brilliant, Teleton, My Brother-in-Law)Rede TV (Vila Maluca), Band (One ofertas), TV Cultura (I Will Never Forget You Again) from showman Moacyr Franco and on the Record Television Network (Spectacular Sunday, Reporter Record Investigation, Fantastic Sport and The Vote on Record). He is currently a graduate and undergraduate professor at the Anhembi Morumbi University, teaching the subjects of Direction in TV and Audiovisual Media and Film Direction in the multiplatform era and is also a member of the editorial board of SET magazine (Brazilian Society of Television Engineering) .



Speaker: José Salustiano Fagundes - CEO - HXD OTT Solutions

Entrepreneur in the area of technological innovation, founding partner of HIRIX Software Engineering and HXD Smart Solutions, a company that since 2007 has been "thinking and making the new television in Brazil". He was a member of the SBTVD-T Forum Council and participated in the work to adopt the interactive component in digital TV. He participates in the Technology Committee of the Brazilian Society of Television Engineering (SET), is a guest researcher at CITI (Interactive Center for Interactive Technologies) and LabArteMidia-Laboratory of Art, Media and Digital Technologies, both from the University of São Paulo (USP) ; and Ambassador of Campus Party, an organization that brings together a worldwide community of developers and makers with a mission of "building a new source code for the world."



Speaker: Martha Terenzzo - Director of Inova 360

Multifaceted professional with experience of over 25 years in the area of Marketing and Innovation. She acted as director in large companies: Cargill, Sadia, Parmalat, Bombril, Ajinomoto, Reckitt Benckiser. Director of Inova 360º, Innovation consultancy inTrademark Communication. Author of books and articles from Storytelling and Branded Content. Professor of Pop Culture, Branded Content, Storytelling at ESPM and FIAP. Consultant of brands like Natura, Vitacon, Kopenhagen,Samsung, Albert Einstein Hospital, Ajinomoto, Bosch, Boticário among others.




Speaker: Oscar Vicente Simões de Oliveira - Executive President of ABTA - Brazilian Association of Pay TV

Currently, he is the Executive President of ABTA - Brazilian Association of Pay TV, where he is responsible for the management of the entity, and for the representation of the associates, aiming at the defense and development of this economic sector, especially at the regulators of its activities. He was the President of the National Union of Signature Television Operators and Conditioned Access Service (SETA) from 2013 to July 2016. He is a member of the Advisory Board of C + Tecnologia and associated to IBGC - Brazilian Institute of Corporate Governance and FFI- Family Firm Institute and member of the Advisory Board of several national companies. He holds a Masters degree in Business Administration from the Pontifical Catholic University of São Paulo and a Specialization in Advanced Management from INSEAD - The European Institute of Business Administration and Fundação Dom Cabral, among others.

16h - 17h30

Technology and Business | Room 16

Content: the Future of Radio – Alternatives

Content: the Future of Radio – Alternatives

Radio audience surveys show the current trends in audio consumption.
Market Strategies between terrestrial and on-line broadcast.
Two of Brazil's largest network radio broadcasters present the preservation of their content and business models.
Global evaluation of the future of conventional, analogue and digital radio, considering the increasing consumption of audio "on line!"

Chair: Eduardo Cappia - EMC Director / SET - Radio Director

Electrical Engineer since 1979. Director of EMC Company - SOLUTION IN TELECOMMUNICATIONS of 1991. EMC Performed Digital Radio tests at UFMG - Belo Horizonte and Technical Responsible for tests of HD Radio in Cordeirópolis - SP and DRM in Belo Horizonte. Evaluation and defense of thesis with the IBiquity in the USA, about the coexistence of digital broadcasters in the first adjacent FM channels. Deployment in 2014 of the testing station, in eFM - 84.7 MHz - Jovem Pan - São Paulo. At AESP - leader of the Technical Committee since 2011. Performance in the Radio SET Board - since 2011.

AUDIENCE searched, measured or felt?

Research and Metrics, which prevails in order to verify the audience and penetration of the radio? "Online" evaluation tools and conventional research on where to shift investments in communication and to overcome the capillarity of advertising in the Agencies.

Speaker: Gilberto Gonçalves de Souza - Audience Analysis Specialist - AB 25+

While studying radio and TV at FAAP, he began doing election and market surveys, becoming passionate about interviews and travel routines. With the experience he had gained in the field, he was hired by Rádio Transamérica in 1992 as an intern. This was just the first of the 26 radio and 2 TV stations that were to draw on the experience of this professional, the reference in audience analysis and in the preparation of musical and qualitative surveys.


Radio on "AIR", and Radio "On-line" as the traditional product drives 700 thousand accesses in digital platforms.
The Editorial, Journalism, Product, Technology, availability "off line - on demand".
There is a real cross-monetization of the "on and off line"?

Speaker: Carlos Aros - Journalist - Radio Jovem Pan

A journalist from the Cásper Líbero School, CARLOS AROS has worked in the editorial offices of Rádio Jovem Pan and Rádio CBN, where he was editor-in-chief. At the Jovem Pan Group, he was portal editor, reporter and anchor on the Jornal da Manhã, Morning Show and Radioatividade programs. He is currently content director at Jovem Pan News Network. He has specialized in covering technology, a field he works in as a commentator and consultant. He won the 2017 Specialists Award in the Information Technology category and was a three-time nominee for the Comunique-se Award in the Technology category in 2015, 2016 (finalist) and 2017.


With consumer behavior changes, that today happen very fast, we need to have a systemic perspective, seeking to unusual solutions to flee the commonplace.
We do not rely solely on technology to run the business, but on people who interpret all of this transformation with a focus on challenges and results.

Speaker: Luciano Costa Hoerbe - Network Manager of Licensed and Affiliate radios - RBS Group

LUCIANO COSTA, as he is known, is a communicator with extensive academic experience. He studied journalism at PUC-RS and has a graduate degree in Strategic Business and People Leadership from the ESPM-RS. He was professor of the course in voiceover for radio and TV at OSCIP/FEPLAM in Porto Alegre between 2007 and 2012. He is currently Networks, Licensees and Affiliate Manager of the radio division of the RBS Group, directly involved in processes referring to the Atlântida RS, Gaúcha SAT, 102.3 FM, 92 FM and Farroupilha AM networks.


How the market reacts to different content, platforms and public ... The ones that stand out in the digital platforms. The "conventional" audience as compared to that of "platforms"? Is cross monetization achieved? These and other topics of interest will be addressed.

Speaker: Juliana Simomura - Marketing Management - Band Radios

For over 17 years in marketing, through Research, Commercial Planning, Events and Branding make Juliana extremely skilled, strategist and confident in the product Radio.He is a member of the CENP Media Committee and of the Kantar IBOPE Radio.Graduated in Advertising and Maketing, she graduated in MBA - Analytics in Big Data by the FIA.