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Room 16
Opening ceremony
Liliana Nakonechnyj - President of SET
LILIANA NAKONECHNYJ. President of SET. She graduated in telecommunications engineering at PUC-Rio. A large part of her professional life has been dedicated to deploying television distribution systems, initially analog, and later digital – terrestrial broadcasting stations as well as radio, satellite and fiber optics based contribution and distribution systems. Also, for many years, she was in charge of engineering support for broadcasters affiliated to TV Globo. She has always been interested in promoting new technologies, leading studies and tests for the introduction of digital television in Brazil between 1994 and 2006, and demonstrations and tests of UHDTV in more recent years. She represents SET at the IBC Council.
Keynote Speaker: Fábio Coelho - President of Google Brasil
Fábio Coelho is vice president of Google Inc. and since 2011 he has been CEO of Google Brasil, one of the most admired and innovative companies in Brazil, winner of the Great Place to Work Award for 7 consecutive years, between 2010 and 2016, and elected “Empresa dos Sonhos dos Jovens” (The Company Young People Dream About) in 2015, 2014 and 2011 by Cia de Talentos, a talent selection and development company. In 2015 and 2016, Fábio was considered one of Brazil’s top 10 CEOs by Forbes Brasil magazine.
Fábio has a degree in civil engineering from the Federal University of Rio de Janeiro (UFRJ), a Master’s in Administration from COPPEAD-UFRJ and a postgraduate degree from Harvard. He has held executive positions in marketing, sales and general management in the world of the Internet, as well as in telecommunications, financial services and consumer products in companies such as Citibank, P&G and PepsiCo. Fábio worked for over a decade in the United States as President of AT&T’s digital business.
Since returning to Brazil in 2009, Fábio has been working to help foster the digital ecosystem. In addition to the IAB Brasil, where he was President in 2011-2012, then Chairman of the Board in 2013-2014, Fábio has been a member of the board of Graded School (Escola Graduada de São Paulo) since 2013 and advocates for entrepreneurship and education.
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Regulatory Issues and Standards |
Room 16
Meeting with MCTIC and ANATEL
Meeting with MCTIC and ANATEL
The panel will update the information on the regulatory actions of MCTIC and ANATEL, concluded and planned, promoting a discussion about its adequacy to the needs and expectations of the Broadcasting sector.
Chair: Tereza Mondino - Diretora da TM Consultoria em Telecomunicações
Consultant to SET from 1999 to 2003 and again since 2006, being involved in regulatory affairs
and digital TV planning.
She graduated in Electrical Engineering (Electronics option) from UnB, in 1974.
She served at the Ministry of Communications until 1998, working in the Broadcasting and Pay
TV – Cable TV, MMDS and DTH areas in drafting regulations, technical standards and in
planning. She took part in the broadcasting commissions of MERCOSUR, CITEL and ITU.
Future perspectives on the regulatory activities of Anatel
Speaker: VITOR ELÍSIO GÓES DE OLIVEIRA MENEZES - Superintendente de Outorga e Recursos à Prestação da ANATEL
Is a lawyer specializing in Administrative Law, Public Management and the Regulation of
Public Telecommunications Services; he has been a career civil servant at Anatel since 2007,
having spent time at the Superintendence for Private Services, Legal Counsel to the
President of Anatel and currently holds the position of Superintendent for Concessions and
Provision of Resources.
The challenges of Open TV facing digital transition and multiplatform scenario
We will address the importance of Open TV to Brazil, given its importance in a country with continental dimensions, emphasizing its role as the main instrument of social inclusion, in the face of the digitization process and the multiplatform scenario.
Open TV in Brazil has unique characteristics in the world, since its capillarity and penetration in a country of continental dimensions, playing an important role of social inclusion since its reach of more than 97% of the population. With the process of digitization and availability of content on several platforms, Open TV has been reinventing itself, but its foundations continue to be based on services originally of broadcasting. In order to give the necessary speed, close participation of MCTIC and ANATEL is necessary, working in perfect synergy with the industry , in a common interest, that is, of the population. In this way, we will counterbalance the current reality of the Sector versus its needs, discussing how legislation can be updated to give the necessary speed to broadcasting.
Speaker: Ivan Miranda - Director of Engineering at GRPCOM / RPCTV (Globo TV Affiliate in Paraná) and member of the
Executive Board of SET as a director for the Southern Region.
He holds a degree in Electrical Engineering, specializing in Telecommunications. He holds a
graduate degree in Enterprise Management from the Getúlio Vargas Foundation – FGV and
Program for Management Development from the University of Navarra.
He is in charge of implementing digital TV transmissions at the 8 television stations of RPCTV in
the state of Paraná, the migration of RPCTV journalism to the HD format, setting up the HD View
production unit (truck for covering events) and the implementation of OTV (subscriber TV station).
Deregulation of the Broadcasting Sector and New Perspectives.
Speaker: Vanda Bonna - Secretária de Radiodifusão do MCTIC
Lawyer, Professor of Broadcasting Legislation by SENAC / DF and has held the positions of Head of Legal Affairs of the Dentel Supervision; Coordinator of Supervision of the SNC; General Coordinator of MTC's Regional Supervision and Supervision; Deputy Director of the Department of Communications Supervision; Chairman of the Board of TELASA; Member of the Board of Directors of TELEPARÁ and currently holds the position of Secretary of Broadcasting.
Speaker: Samir Nobre - Diretor de Radiodifusão Educativa, Comunitária e de Fiscalização do MCTIC
Lawyer, has held the positions of Assistant of the Department of Commercial Broadcasting, Coordinator of Corporate Acts; General Coordinator of Inspection; General Coordinator of Community Broadcasting; General Coordinator of Commercial Broadcasting; Chairman of the Broadcasting Bidding Commission; General Coordinator of Educational Broadcasting and Consignations of the Union and currently holds the position of Director of the Department of Educational, Community and Supervision Broadcasting.
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Room 13
Video OTT: Best Practices and New Frontiers
Video OTT: Best Practices and New Frontiers
Between 2010 and 2017, more than 200 OTT video platforms were launched in Latin America and the Brazil, which already occupies the 7th place in online video viewing and still has space to grow, has become one of the main market for this segment, with The presence of local and international players. In this panel we will know the current status of development, best practices and new technological frontiers, such as the use of cognitive computing technologies.
Chair: Jose Salustiano Fagundes, CEO, HXD OTT SOlutions
Founder of HIRIX Systems Engineering and CEO of HXD Smart Solutions - a Brazilian company that since 2007 has been "thinking and doing the new television", building cases with clients such as Caixa Econômica, Bandeirantes Communication Group, TV Globo, Climatempo TV, LG, Amazon Sat, Panasonic, Philips and History Channel, among others. He was vice-president of SUCESU (Society of Users of Information Technology and Telecommunications), evaluator of the Dorgival Brandão Award for Quality and Productivity in Software MCTI / PBQP / Softex and member of the Deliberative Council of the SBTVD Forum. He currently participates in the New Media Research Group of the Brazilian Society of Television Engineering (SET) and LabArteMidia-Laboratory of Digital Arts, Media and Technologies of USP.
Cognitive Computing in Media and Entertainment Industry
Data from media consumption is rapidly growing in volume, variety and complexity. This digital data may be the most valuable asset the industry has.
Let's explore how cognitive computing can harness insights that reside in all this data and make them useful for discovery, decision support and ways of interaction with clients.
Speaker: Zalkind Lincoln - IBM Global Markets Technical Leader
Software Engineer with experience in the Digital TV area, having participated in Coordination of software implementation projects for ISDB-T.
He works at IBM leading companies to create disruptive solutions using technologies such as Cognitive Computing and Cloud.
Landscape of hybridcast in Japan
Hybridcast is the world’s first HTML5 based Integrated Broadcast-Broadband (IBB) system. Since its commercial launch in 2013, more than five million TV receivers have been deployed in Japan, and more than 20 broadcasters experiences offering service by Hybridcast. Hybridcast is capable to offer various services including second screen and VOD/streaming.
Recently, MPEG-DASH is widely used to deliver audio-visual content over the Internet. In Hybridcast, handling of MPEG-DASH based delivery is standardized by the use of the technique called Media Source Extension (MSE) which is a set of APIs in JavaScript. A software called “dashNx” is developed to use it on TVs where available system resources are quite limited. “dashNx” can also be used on usual smartphones or tablets, which allows service providers to offer their services on second screens in a common way.
In this talk, how MPEG-DASH works in Hybridcast, and some examples will be addressed.
Speaker: Masaru TAKECHI - Advanced R&D Department, NHK Engineering System Inc. and
NHK Science & Technology Research Laboratories
Mr. Takechi received B.E and M.E. degree from Tohoku University, Sendai, Japan in 1987 and 1990 respectively. He joined NHK in 1990. Since then, he studied many areas of broadcasting technologies at its STRL including satellite digital broadcasting system, multiplexing, and middleware and interactivity.
Among them, his particular interest is middleware and architecture of interactive TV. His research contributed to receiver architecture and system design of Japanese interactive TV systems and Integrated Broadcast-Broadband (IBB) systems, namely BML, ARIB-J and Hybridcast. He has also been active for international standardization. He took a lead to create more than 15 ITU-R and ITU-T Recommendations and ITU-R Reports for interactive TV systems, IBB systems, and accessibility. He is Co-Chair of IRG-IBB which are in charge to develop Recommendations for interactivity and IBB systems at ITU-R and ITU-T. He also made a contribution to ISO/IEC JTC 1/SC2 to revise Universal coded Character Set (UCS, ISO/IEC 10646) 5th edition to add new symbols for UHDTV services in Japan to the UCS standard.
Currently he is Senior Research Engineer at NHK Engineering System Inc. and works for implementation, deployment, and harmonization of Hybridcast.
Netflix Open Connect, the Netflix Content Server
To operate as a global provider of streaming movies and television series serving more than 100 million users, Netflix has invested in innovative technologies to provide a good access experience.
In this talk we will learn about the Netflix Open Connect solution, a CDN installed on ISPs to allow users to access and watch content faster.
Speaker: Flavio Amaral - South America Network Strategist do Netflix
Graduated in Computer Science with a Master's Degree in Electrical Engineering from UFRN. Since graduation, she has been working in projects related to the Internet, starting as a fellow in the Department of Informatics at UFRN in 1994, when we connected several computers from the laboratory to the Internet. ? Works in the implementation of PoP-RN in 1996, project of RNP, where he held the position of network engineer and security.
He was a professor at the Federal Technical School of Rio Grande do Norte from 1998 to 2000, where, in addition to teaching, he helped expand the institution's provider.
In 2000, he joined Yahoo! Brazil as an operations engineer to start the site expansion project in Brazil and Latin America. Joined Netflix in May 2012, serving today as network strategist for Latin America, is a content winner for a region and a user experience.
Hybrid Convergence Models OTT & Open Digital TV
OTT is an established concept in the audiovisual industry. New paradigms of distribution and consumption of access to digital media continue to emerge. We will focus our presentation on trends in hybrid models where there is the convergence of OTT technology with Digital Terrestrial TV.
Speaker: Marcelo Knörich Zuffo - Coordinator of the Interdisciplinary Center on Interactive Technologies University of Sao Paulo (USP)
Graduated in Electrical Engineering from the Polytechnic School of the University of São Paulo - EPUSP - (1988).
Master, Doctor of the Polytechnic School. Visiting professor at the University of Calgary.
Researcher at the Integrative Systems Laboratory and coordinator of the Interdisciplinary Center on Interactive Technologies.
Chairman of the Superior Council of the Association of Polytechnic Engineers.
OTT Video: Globo Play and Globosat Play Cases
We'll talk about the learnings and challenges of the biggest media group in LATAM regarding two cases: Globo Play and Globosat Play, and the challenges in building such a technological platform.
Speaker: Marcello Azambuja - Director of Digital Platforms - Globo.com
Graduated in Electronic and Computer Engineering from UFRJ, MBA degree from COPPEAD/UFRJ, pursued a Management degree from Hardware and finishing his PhD in Artificial Inteligence/Computer Science from PUC-Rio. Joined Globo.com in 2003 as software engineer, was in the team of the first OTT launch in Brazil, Globo Media Center (2004). Currently Director of Digital Platforms at Globo.com, responsible for the development of Globo Play and Globosat Play.
Building a Brazilian OTT video platform
In this session we will present the lessons learned to
create and position Looke, a Brazilian platform launched in 2015,
in the video OTT services market.
With more than 10,000 titles cataloged, organized into 19
categories, Looke now has a base of approximately 600 thousand
users who access the platform by SVOD and TVOD for rent or
purchase of videos.
Currently it promotes actions to consolidate itself among the
Brazilian public and to expand its service in Latin America.
Speaker: Luiz Bannitz Guimaraes - Director of Content and Business for Looke
Lawyer, Economist and Business Administrator, worked in company like HBO Brasil, GEO Eventos, EMI Music. He is content evaluator and business development for Fitness Channel, and Director of Content and Business for Looke.
He participates as a speaker in events of technology, digital distribution and audiovisual.
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Technology and Business |
Room 12
How to reach New Generations of Audience in a Competitive Market?
How to reach new generations of audience in a competitive market?
Technology is rapidly affecting in a way. This panel will be guided by the discussion on new ways of generation, distribution in the cloud, operations scanning, engagement via social networks and new business models. These bases for digital transformation coupled with the production of high value content for large audiences are a good recipe for attracting subscribers to their target audience.
Companies that achieve billions of views of their content in a few months still need to deal with the growth of their audience within social platforms that reach different audiences with different ambitions need to work to increase their online audience.
The sophistication of new interfaces and means of analyzing customer and media behavior brings a world of possibilities yet unexploited.
Chair: Hugo Nascimento, CTO AD Digital
Hugo has a degree in engineering and has worked for 12 years in PAY TV projects in various fields such as IPTV, DTH and cable TV in the most demanding markets, such as Germany, the United States, Mexico, Denmark and others. Cisco and Irdeto. In his career he worked in pre and post sales in projects involving multidisciplinary teams.
Phygital: From Clicks to Bricks
In this hyper-connected world we live in, the more digital advances, the more customers look for unique experiences, personalized interactions, engagement, and relationships.
For a long time, the message spread that the future would be dominantly digital, supplanting everything that was physical. However, there is a new path being explored, including by the digital giants, which is to act on both fronts (digital and physical spaces), it is a strategy of mixed approach, multichannel, with all the convenience of digital and preserving what There is better in the face-to-face experience.
Speaker: Karina Israel, CGO, YDreams Global
A solid background in project management and planning, acquired over several years of work with high profile Brazilian technology and interactive media companies. In 2002 finished a MA in Technology, Science and Society from Universidade de Salamanca and, at YDreams, manage a variety of commercial and research projects.
Specialties: branding and identity, interactive consulting, innovations for events and advertising
The new TV Globo in Recife: everything in IP
the presentation will address the solution that is being implemented in Recife and how it is being done in order to leave the site prepared for any new technology that may come to appear in TV Globo Recife, 4k, 8K in the next few years.
Speaker: Carolina Duca, gerente sênior de Tecnologia da TV Globo em Recife
Senior Technology Manager of TV Globo in Recife
The role of Twitter in television viewing 3.0
Marcela Doria, Twitter's director of research for Latin America, talks about the new profile of the TV audience and how Twitter contributes to programs and broadcasters engaging relevantly with this audience. The executive also brings insights and trends of behavior in the Brazilian market.
Speaker: Marcela Doria - Director - Twitter Media Research LATAM
Marcela Doria, has been on Twitter since 2015, having played important roles as a media professional for more than 15 years in the domestic and international marketing research market. The executive, who today heads the Twitter Media Research area for Latin America, has worked in companies like Discovery Networks Latin America & Brazil and ESPN Brazil.
Tangible Applications of AI Throughout Latin America, in the Media Sector & Beyond
Artificial intelligence ("AI") is already in commercial use in applications such as Apple's Siri, Amazon's Alexa, and Google's standalone vehicles. These applications use multiple cognitive mechanisms to process large amounts of audio and video (unstructured data) and provide, in seconds, results and knowledge equivalent to those that require dozens of humans much longer to deliver. AI applications are no longer limited to those offered by the Silicon Valley elite. A growing ecosystem is already offering the power of AI to businesses of all sizes.
Speaker: Manuel Monroy, VP Latam, Veritone
Manuel, Regional Vice President of Strategy and Business Development, is responsible for the expansion of Veritone to Latin America. He lives in San Francisco and has 17 years of hands-on experience in Silicon Valley. Prior to Veritone, Manuel was Director of Intel Capital, responsible for identifying and evaluating opportunities for the Diversity Fund. While at Intel, he was also responsible for developing applications that leverage Intel's Computer Vision technology. Manuel holds an MBA from UCLA and a BS in Industrial and Systems Engineering from USC.
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Room 11
Next Generation Solutions for TVs, OTTs and VODs with IP Via Satellite
Next Generation Solutions for TVs, OTTs and VODs with IP Via Satellite
In the new context of satellite broadcasts, with the increasing use of IP Video and Audio IP and the beginning of change of concept of rent of MHz to render services in Mbit / s, Mbytes and in other possible business models and conditions Contractors, the main satellite operators will present their state-of-the-art solutions and technologies, applications, services and associated differentials for use by different companies in the audiovisual value chain, including the TV, OTT and VOD areas. The goal is that the audience has access to really new information.
Chair: JOSÉ RAIMUNDO CRISTÓVAM NASCIMENTO - Diretor Técnico na Unisat / Coordenador Técnico do MBA em TVD da UFF / Vice-diretor da SET Sudeste
He has been active in satellite communications since 1983, having headed up project
teams on several occasions. Associate Director and one of the founders of UNISAT in
1990. He is the company’s technical director and a senior consultant to Brazilian and
international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and
EMBRATEL in the National and International areas, in communications via the Brasilsat
and Intelsat satellites, having been a member of the Domestic Satellite Communications
Department, known as SAT.He is an Operations Engineer in
Electronics, from the School of Engineering of the UGF, a Graduate Degree from the
UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu)
and in the USA (TCB – Thomson).
New applications in satellite DTH systems: VOD, multi-screens, hybrid systems
The presentation will address new applications complementing traditional DTH systems. The use of HEVC compression technology will enable the transmission of more advanced DTH systems, including 4 K UHD channels, multi-screen systems for users to watch on mobile devices in their homes, VOD systems, catch up TV and many others.
Speaker: Jurandir Pitsch - Vice President Sales - SES
Jurandir Pitsch is the Vice President of Sales and Business Development for the Latin America region, at SES. He is a telecom engineer, with more than 35 years acting in satellites business.
Innovative solutions for satellite IP broadcasts
With its extensive and flexible fleet of 39 satellites covering virtually the entire globe, Eutelsat also develops IP transmission solutions to boost the use of satellites. SmartBEAM, a multi-screen content distribution solution and SmartLNB, efficient connection for Machine-to-Machine (M2M) applications are 2 examples of developments in this area.
Speaker: Ricardo Calderón - Sales Director- Eutelsat do Brasil
Graduated in electronic engineering from Escola de Engenharia Mauá, he has 29 years of experience in communications by satellite, Broadcast and PayTV. He has been the Director of Sales at Eutelsat in Brasil since 2015
Myths and Facts of TV Consumption
We'll look at some myths and facts about how today's consumers watch TV, and some market data.
Speaker: Edio Gomes - Technical and Operational Director of Hispamar Satellites
With over 38 years of experience in satellite communications and training in Telecommunications, IT and Business Administration, Edio Gomes occupies since 2004 the position of Chief Technical and Operational Hispamar Satellites. Previously, Edio has worked in various positions at Globalstar Brazil, Intelsat (in Washington, DC) and Embratel. Edio also holds an Executive MBA from COPPEAD.
MPTS via Satellite
We will present the project of Romantis Brazil on multiple Sports Channels traveling through Satellite to the ERBs ( radio base stations) of the Telecom Operator where they will travel to the end user through the LTE Broadcasting network that is adequate and designed for Video traffic with very low latency.
Speaker: William John Hemmings - Romantis Sales Director for Brasil
He worked as Director of Satellite Operators Loral Skynet and TELESAT and is currently Director of Romantis Brazil which is the representative before ANATEL of the Operator Satellite RSCC, which will be present in booth at SET EXPO 2017 with information on the satellite Express AM8 and How to bring TV Contribution in a single jump in C band of the 2018 FIFA World Cup in Russia.
Telesat LEO Constellation
Description of the low-orbit satellite system to be launched by Telesat.
Speaker: Mauro Wajnberg - General Director of Telesat Brasil
Mauro Wajnberg has been working in the satellite communications industry for more than 25 years. He is currently serving as the Officer for Telesat Brazil, a subsidiary of Telesat Canada, the fourth largest global satellite operator.
Prior to Telesat, Mr. Wajnberg was Director of Marketing and Products at Embratel´s satellite operator Star One. Previously, Mr. Wajnberg held several positions in major telecom companies focusing on services for the corporate market, including the deployment of the first VSAT networks in Brazil.Mr. Wajnberg holds an Electronic Engineering degree from the Military Institute of Engineering, Brazil, and an Executive MBA from Fundacao Getulio Vargas (FGV), Brazil.In addition to his activities in Telesat Brazil, Mauro Wajnberg is also the President of the Chapter Brazil of SSPI, the Society of Satellite Professionals International.
Do you want to simplify IP Video operations and get robust transmission of video? Learn more about cell operations technology, satellites, and the latest innovations for the best IP Media class platforms.
Speaker: Marcio Brasil - Managing Sales Director of the INTELSAT Office in Brazil
Marcio Brasil began to act as Managing Sales Director of Intelsat of the Office of Brazil in August of 2010. Since July of 2015, he is Managing Sales Director of the Sales Office of Brazil. He is responsible for managing Intelsat's sales activities in Brazil. Before that position, Mr. Marcio Brasil worked for more than 20 years in the Telecommunications and Satellite Markets, having worked in management positions in Operations, Engineering, Project Management, Business Development and Sales. Mr. Brazil obtained a BSc. In Electrical Engineering / Telecommunications at PUC-Pontifical Catholic University of Rio de Janeiro, MSc. In Electronic Engineering / Telecommunications at Universidade Mackenzie in São Paulo and an MBA in Business Administration from Fundação Getúlio Vargas in Rio de Janeiro.
Satellite: Trends and New Applications
This is a very important moment for Satellite Operators. Several alternative transmission media, applications and technologies have emerged, and for this particular industry that takes around three years to specify their products and keep them alive for a period of 15 to 18,it is mandatory a correct evaluation of the New market trends (DTH, VOD, OTT, IPTV, HDTV, IOT, WI-Fi On Board ... etc).
Speaker: Geraldo Cesar de Oliveira - Product Manager - Star One Space Segment
Graduated in Electronic Engineering in 1985, in Telecommunications Engineering in 1986, Master in Telecommunications Systems Engineering at Pontificia Universidade Católica do Rio de Janeiro (PUC - CETUC-RJ) and MBA in Executive Marketing at the Brazilian Institute of Capital Markets - RJ).
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Showcase |
Room 10
Dolby Vision HDR – Dolby Atmos for Home
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Futurecom Panel |
Room 16
The Recipe for Innovation
The Recipe for Innovation
Innovation has been important issue for midia companies. However, innovation development needs more than technological research, but also methodologies and entrepreneurship, mixing creativity, science and capacity of development.
In this panel we will cover an innovation ecosystem through Lean Startup, Open Source Software, Emerging Technologies and Entrepreneurship.
Chair: Daniel Monteiro - Gerente de Pesquisa e Desenvolvimento - TV Globo
Gerente de Pesquisa e Desenvolvimento na TV Globo trabalhando com pesquisa e inovação desde 2000. Apaixonado por inovação e novas tecnologias, com muitos anos de experiência em desenvolvimento de software, hoje lidera um time que realiza pesquisas exploratórias e aplicadas principalmente nas áreas de mídias digitais, processamento de sinais, inteligência artificial, realidade virtual, computação, eletrônica e IoT.
From Waterfall to Go Horse, from Agile to Lean
Over the past few years there has been a shift from more traditional software project methodologies to more agile and more sustainable practices. We are going to discuss some of these concepts by reflecting on different approaches to software development.
Speaker: Fabio Castro - Supervisor Executivo de Pesquisa e Desenvolvimento - TV Globo
R&D Executive Supervisor, he has led R&D teams in several projects but in recent years is dedicated to projects related to Digital Media. He is currently leading the development of GloboPlay for mobile applications and smart TVs.
What's new for innovation on the Google platform?
Google offers a variaety of tools that can be the foundation for building innovative solutions such as TensorFlow, Cloud Vision API, Android Things and more. In this presentation, we'll take a look at what has already been done and what can be built using these solutions.
Speaker: Neto Marin - Developer Advocate - Google
Neto is a Developer Advocate experienced in mobile development, and working with Android since early releases. Based out of São Paulo, Brasil, Neto helps Brazilian developers to build high quality apps and be successful in Android ecosystem.
Startup Spirit & DISRUPTalks
The fourth Industrial Revolution is agile, democratic and connected, because it makes intense use of the Internet, social networking, artificial intelligence, augmented reality, cognitive computing, Internet of things and cloud computing. We live in the era of the creative economy, which explores the abundance of ideas, unlike the economy of years ago, based on scarcity.
It is in this context that a kind of venture called startup gains strength and comes to make the world a better place to live. The startups feature a different look on sustainability, socio-environmental impacts and business ethics application.
Regardless of whether we own a business or we are employees, be entrepreneurial and be disruptive is mandatory to impact and influence people and get success.
Speaker: Glauter Jannuzzi - Microsoft
Master in Systems Engineering and electronic commerce (IME), MBA in Business Management (FGV), Bachelor of Computing Sciences (UNESP), passionate about digital transformation, startups, financial education, people's management, sales and marketing, is the creator of the social startup Atitude Infinita that has managed to unite public power, private sector, academic institutions and society for an innovative and creative movement to foster entrepreneurship and the creation of an inclusive ecosystem , called Vale Digital.
He has been working for Microsoft for ten years, where he has been through the areas of services, technology, sales and marketing. He published the book “Startup Spirit”, in May 2017 and works in the newest project DISRUPTalks. He is a co-founder of FlirtAR, a startup of Silicon Valley with innovative concepts and intense use of augmented reality.
Speaker: Juliana Munaro - PEGN
Journalist graduated at PUC-SP. She works with television since he graduated in 2007. He has already produced reports for the local newspapers of Globo São Paulo, covered elections and participated in special projects at Globo, such as Flutuador and Respirar. She also worked as a reporter in Ribeirão Preto, in the county of São Paulo state.
In 2015 she fell in love with entrepreneurship when she started working on the Pequenas Empresas & Grandes Negócios show (TV Globo). Today, she joined the love for undertaking and technology and presents the PEGN.TEC at the show. She is co-writer of the book DISRUPTalks (to be published on Nov, 2017).
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Hot Session |
Room 13
Switch-off: Lessons Learned and what lies ahead
Switch-off: Lessons Learned and what lies ahead
• What we can expect in the next 12 months in cities and regions as relevant as Rio de Janeiro, Belo Horizonte, Curitiba, Porto Alegre and the São Paulo hinterland, among others.
• Looking forward, what is the view of the value of Digital TV in a new media context that exists today.
• Research Institute’s view of the perceived value of Digital TV. What can free-to-air TV expect with the new media, through its own eyes.
• Sinclair’s view of where free-to-air TV will go. The USA has already implemented Digital TV across a large stretch of the country.
• With the new ATSC 3.0 standard, what do they expect to obtain from the evolution of free-to-air TV.
Chair: Fernando Ferreira - SET
Graduated in electronic engineering, specializing in Telecommunications, in Porto Alegre; has a
graduate degree from the Kellogg School of Management, Northwestern University, in Evanston,
Chicago. Participated on the Deliberative Council of the Forum of the Brazilian Terrestrial Digital TV
System in the Broadcasting sector.
Headed up the creation of digital TV broadcasters in Porto Alegre and Florianópolis, as well as
other broadcasters in the same states (RS and SC).
Speaker: Raymundo Barros - Director of Technology Rede Globo
Raymundo Barros is an Electronic Engineer graduated from the Polytechnic School of the University of Pernambuco. He holds an MBA from IBMEC / SP and a postgraduate degree in networks and telecommunications systems from Inatel. He began his career as a trainee at Globo Nordeste. Director of Engineering of Globo Nordeste and Director of Engineering of Globo São Paulo. In 2014, Raymundo Barros took over the Technology Direction of Rede Globo.
Speaker: Antônio Carlos Martelletto - Presidente EAD - Be Digital
Holds a degree in Electrical Engineering/ Electronics from PUC-RJ, with a specialization in
Telecommunications from UNICAMP. He has been an Executive Officer of the América Móvil
group since 2008, having previously CTO at Vivax and having worked at companies like
Globosat, Telebrás and Promon Engineering.
Speaker: Dora Câmara - Commercial Executive Director Brazil - Kantar IBOPE Media
Dora Câmara has a degree in Social Communication from ESPM and an MBA in business management by the FIA. She has been in Kantar IBOPE Media for 31 years. In 2010, received the Professional Contribution Award - Specialized Services category of APP. In 2011, she was nominated for the Outstanding Professional Communication Award in the Research category promoted by the Brazilian Advertising Association. Currently, she has been working on multi-screen metrics solutions and simultaneous multimedia consumption.
ATSC 3.0 is Just The Beginning of a New Mobile Experience!
ATSC 3.0 is the natural progression to higher video and audio quality. It improves the viewing experience, there is higher compression efficiency, there is much more robust transmission for reception on both mobile and fixed devices, and there is more accessibility, personalization and interactivity. ATSC 3.0 also addresses the fast-changing consumer behavioral preferences and changes, providing TV content on a wide variety of devices. ATSC 3.0 will continue to add value to the broadcasting service platform, extending its reach and adding new business models – all without restriction of backwards compatibility with the legacy system. It is a new world, that we will explore next...
Speaker: Louis Libin - Sinclair Broadcast Group
Louis Libin is Senior Director of New Technology for Sinclair Broadcast Group. At Sinclair, Louis will be building out the SFN’s. Louis specializes in broadcast, new product development, and new media. Louis has worked in strategic development for advanced television in many countries. In the United States, Libin has advised on spectrum and FCC issues. Libin provides workshops on equipment and technology to international regulatory agencies. Louis chairs the advisory committee of the Advanced Television Broadcasting Alliance. Mr. Libin is the local frequency coordinator for the New York Region. Louis is involved in the ITU and has written numerous papers on spectrum.
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Regulatory Issues and Standards |
Room 12
Security and Copyright Integrity in UHD Content
Security and copyright integrity in UHD content
Traduzir
Entendimento de riscos aos direitos autorais e à propriedade intelectual no uso irrestrito da neutralidade pela indústria ilegal.
O crime cibernético age no mundo virtual. Invade, rouba em nuvem, faz receptação, revende o produto e se evade em velocidade próxima à da luz. Como inibir o crime virtual com processos jurídicos do mundo material, que reage na velocidade de pessoas e dos objetos rígidos ?
402/5000
Understanding risks to copyright and intellectual property in the unrestricted use of neutrality by the illegal industry.
Cyber crime acts in the virtual world. It invades, it steals in the cloud, it receives, it resells the product and it evades in speed next to the light. How to inhibit virtual crime with legal processes of the material world, which reacts on the speed of people and rigid objects?
Chair: Antonio Salles Neto, Coordenador do Núcleo Inteligência Antifraude da ABTA
Pioneer in Cable TV in Brazil. Former CTO in companies such as NET, United Globalcom (LGI), Adelphia BR / Blue and Director of SETA-Brazilian PayTV Union.
Coordinator of Anti-Fraud Intelligence Center at ABTA - cyber security for video content, since 2011.
Impacts of illegal IPTV operations on content production in Brazil
Market and regulatory vision of consequences on investments in content production, in the face of piracy threats in distribution.
Speaker: Marcelo Bechara - Director of Institutional Relations, Regulation and New Media - GLOBO Group
Marcelo Bechara is a lawyer with an MBA in Economic and Business Law from Fundação Getúlio
Vargas and a specialization in Communication and Technology Law. He is a participant in the ILaw
Program through the Berkman Center for Internet & Society of Harvard Law School.
Formerly attorney-general at Anatel, member of the Internet steering committee in Brazil – CGI.br
and the Board of Directors of the Information and Coordination Center of PontoBr. He was Legal
Consultant to the Ministry of Communications, President of the Organizing Committee of the I
National Conference on Communication, Vice President of the Consultative Council of the
National Telecommunications Agency – Anatel, having also held office as a Member of the Fiscal
Council of ECT – the Brazilian Postal Service. He is certified in Intellectual Property Law by the
World Intellectual Property Organization Academy.
International Landscape - Illegal exploitation of copyright in IP networks
The vision of the film industry about how countries in Latin America and other continents are dealing with the illegal distribution of copyrighted content over the Internet.
Speaker: Ygor Valerio - VP Legal and Content Protection LTAM - MPAA - Motion Pictures Association
Lawyer, graduated in Law from Largo São Francisco Law School - USP, specializing in intellectual property by FGV-SP. Co-coordinator of the ABPI Copyright Studies Committee and Legal Vice President and Content Protection for Latin America at the MPA-Motion Pictures Association. Worked in companies such as Adobe, Nokia and Microsoft. Author of several articles in the areas of law, technology and intellectual property
Digital Law and MCI - Marco Civil Internet
Risks to copyright and intellectual property in the distribution of UHD content on the Internet, under the understanding of law and MCI.
Speaker: Daniel Pitanga - Advogado / Associate - Siqueira Castro Advogados
Daniel Pitanga is a Media Lawyer with more than 11 years of experience in the field of entertainment, internet, and technology. Senior Lawyer Associate at Siqueira Castro Advogados. LLM (Master of Laws) in Information Technology and Telecommunications Law (University of Southampton/UK). Postgraduate Diploma in Intellectual Property Law (PUC-Rio). Postgraduate certificate in Entertainment Law (UERJ). Vice-Chair from the Interactive Entertainment and Media Committee from ITechLaw (International Technology Law Association). Secretary-General of the Industrial Property and Piracy Committee at Brazilian Bar Association, Rio de Janeiro Section. Former Secretary-General of the Copyright, Immaterial Rights and Entertainment Committee at Brazilian Bar Association, Rio de Janeiro Section. Member of the Brazilian Bar Association, Rio de Janeiro Section. Member of ITechLaw.
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Room 11
Brazilian Pioneering in Immersive Audio: Practical Experiences
Brazilian Pioneering in Immersive Audio: Practical Experiences
The focus of this panel will be to show how immersive audio production works in practice, from a broadcast point of view. We will take as examples the Rock In Rio 2015 which was the first live event made in 4k in the world, we will also address the Carnival of this year that was again pioneer in Atmos OTT broadcasting, besides live events we will also treat post-production tools. As an Introduction we will have a brief explanation about immersive audio status in the world.
Chair: Rafael de Castro - Regional Director, Latin America Dolby Laboratories
Co-chair: Luana Carolina Bravo - Educational committee - SET
Electrician engineer with emphasis in electronics from the Faculty of Engineering São Paulo. Post graduate in Digital TV by Mackenzie University. She has been in the television business for over 10 years.Participant in the SET board since 2012, member of the Technical Reception Group (GT-Rx) of GIRED, member of the Market Module of the Brazilian Digital TV Forum and representative of ABERT in the Project UHD- Brazil .
Speaker: Carlos Watanabe - Director for Emerging Markets at Dolby Laboratories
Carlos Watanabe is Director for Emerging Markets at Dolby Laboratories, the global leader in audiovisual entertainment technologies. For more than 50 years, Dolby has created audio, video and voice technologies that transform entertainment and communications on mobile devices, movies, the home and work.Carlos is an Electrical Engineer graduated from the State University of Campinas (UNICAMP), with an MBA from the Ross School of Business at the University of Michigan. He has more than 20 years of experience in technology, media and entertainment companies, and senior management consulting.
Immersive Audio in Pay TV
With Immersive Audio being presented as a desired option in 4K broadcasts, this presentation will address the characteristics of using the Dolby ATMOS format in the Broadcast chain, sharing the impressions and challenges of this technology in Pay-TV.
Speaker: Gabriel Thomazini - Globosat Audio Coordinator
Working for over 30 years with professional audio, he was a recording technician and music content mixer, P.A and Sound Designer technician. For more than 15 years in the broadcast area, he has participated in projects for the audio infrastructure of major events such as Olympics Games, World Cups and International Shows. Participated in the development of mobile units, television studios and IP infrastructure projects for professional audio and automation systems. Member of AES since 1998, holds lectures and workshops promoting new techniques and technologies for audio production He is currently the Audio Coordinator for Globosat, considered the largest cable TV programmer in Latin America.
Dolby Atmos at Rio Carnival
First worldwide broadcast with remote mix using Dolby Atmos.
More than 40 channels canalized from the Sambódromo to the Globo studios in Jacarepaguá, mixed with Dolby Atmos technology.
Speaker: Carlos B. Ronconi - Assessor Técnico - Grupo Globo
-- Technical Advisor at Globo Studios where he works in the audio area.He participated in the deployment of various audio technologies for live and sound post production, from the first audio workstation to the Mobile Audio Unit. Coordinates the audio of events and broadcasts of Entertainment such as Carnival, Roberto Carlos Special, Child Hope, Rock In Rio, Brazilian Day, etc. Graduated in Cinema from Gama Filho University and studied Electrical Engineering at the Fundação Valeparaibana de Ensino, São José dos Campos, SP. Graduated in Music (Classical Piano) by the Santa Cecilia Conservatory, also of SJC. He also worked at the Instituto de Atividades Espaciais, Transamérica Studios and Som Livre.
Immersive audio in Drama
Among the experiences recently performed by Globe TV in Dolby Atmos, dramaturgy is a highlight. Experimental mixes of clips from TV series directed to Dolby Atmos Home were the first performed in Latin America. Get from a single mix to generate an immersive experience to a large number of viewers promotes a change of scenery in the sound for TV that we have not seen since the implementation of the stereo. The purpose of this presentation is to discuss creative opportunities and impacts on workflows that the technology imposes on drama, from soap-opera to tv series, in the context of multiple platforms and the consumption of immersive content in soundbars and headphones.
Speaker: Rodrigo Meirelles - Sound Supervisor - TV Globo
Rodrigo Meirelles is Executive Supervisor of Audio of Globo. He holds a degree in Electronic Engineering and Computing, Recording and Phonographic Production and has a Masters in Education and Media. For 16 years in the audio market, he began his career as an engineer in music production studios in Rio de Janeiro, in maintenance, installation and projects of audio recording studios, he was an instructor and founder of the ProClass training center, a pioneer in official certifications In Pro Tools and Avid in Brazil, and in TV Globo, was responsible for the area of post-production from 2009 to 2014. Today he is responsible for the Entertainment Audio Production area (Estúdios Globo). He was a university professor for 8 years teaching courses in Phonographic Production, Audiovisual Production, Radio and TV and Graduation in Cinema.
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Showcase |
Room 10
Dolby Vision HDR – Dolby Atmos for Home
SHOWCASE
Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).
Dolby Laboratories - Brazil
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Regulatory Issues and Standards |
Room 16
The Role of the Technology Area in the Analog Switch-off Process and the Start of the 4G / LTE in the 700 MHz Band
The Role of the Technology Area in the Analog Switch-off Process and the Start of the 4G / LTE in the 700 MHz Band
This session will discuss technical aspects related to the analog TV switch-off, issues related to the various channel reassignments for clearing the 700 MHz band as well as discussions about the actions preceeding and following the activation of 4G / LTE in this band across the country. We will have the participation of the professionals who are heavily involved in all these processes that will be able to share with the public their recent experiences on these three fronts: switch-off, repacking and activation of 4G / LTE in the 700 MHz band.
Chair: Rafael Leal - TV Globo
Rafael Leal holds a degree in Telecoms Engineering from INATEL, a graduate degree in Business Administration from the FGV-SP and an MBA in Project Management, also from FGV-SP. He has more than 10 years’ experience in television engineering, and has been working for 8 years at TV Globo. He worked for 6 years in support and technical interface area with affiliated station, having dedicated himself to regulatory matters and having worked closely with the analog TV disconnection and digital signal expansion processes throughout Brazil. He is deputy coordinator for the Market Module at the FBTVD (the Brazilian Digital TV Forum), coordinator of the SET Switch-Off Working Group and a member of the GT-Rm (Reallocation Technical Group) of the GIRED.
Analog Switch-off in Brazil- How to conduct
Will be addressed in this presentation some points on how to prepare for the switch-off of analog signals including digital coverage assessment, training of technical staff and dissemination of actions. What are the roles of engineering in the pre- and post switch-off periods. How should the technology support other areas in the process of awareness of the erasure of analog signals?
Speaker: Carlos Cauvilla / Diretor de Tecnologia de TV / Rede Anhanguera
Engineer with an MBA in Business Management and Technology Management. Currently holds the position of Director of TV Technology at Anhanguera Network, where he is responsible for the operation, projects and implementation of technologies aimed at the Media TV business. Actively participating in its third analog disconnection in Brazil, in the Goiânia cluster.
WHAT SHOULD I KNOW ABOUT THE BEGINNING OF THE 4G / LTE OPERATION IN THE 700MHz BAND?
This presentation will cover the main points related to the beginning of the 4G / LTE operation in the 700 MHz band in Brazil, in relation to the coexistence with the TV transmissions in the adjacent band. The preventive and corrective measures adopted to avoid possible problems of harmful interference will be described, highlighting the most important aspects to be followed by the broadcasters.
Speaker: Luiz Fausto - Regulatory Strategy Specialist for Globo TV Network
Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Deputy Director of the Technology Board Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.
The Electronic waste, sustainability, obligation, responsibility ...
Mara Ballam, from ABREE - the Brazilian Association for Electro electronics and Home appliances Recycling - will address the challenges of the electronics sector for the implementation of reverse logistics
and its environmental, social and economic impact.
Speaker: Mara Raquel Ballam - Executive Manager of ABREE
Data Processing Technician from ETEC.
Technical Undergraduate Degree in Telecommunications from the FATEC.
Bachelor in Law from the SBC Law School.
Graduate degree in Environmental law from PUC.
MBA in Sustainability from the FGV.
Specialization in Corporate Social Responsibility from the FGV.
Leading auditor in Quality and the Environment from the IRCA.
Specialization in Six Sigma, at Green Belt and Black Belt level.
15 years’ managerial experience in the fields of Quality, the Environment, Occupational Health and Safety, in addition to having developed projects in the fields of the Environment and Sustainability within the industry. Has played a significant role at governmental level through the associations of the electrical, electronic and household appliance sector, involving a series of issues, especially reverse logistics and in supporting the legislation for the control and reverse logistics of batteries and wet cells.
Management of corporate social responsibility departments, especially in social projects for the FIFA World Cup in Brazil and with different organizations like UNICEF and the WWF.
Repacking of tv channels
The repacking may require changing the antenna, transmitter, filters, etc., and each project is different. As part of the government bid, buyers of this frequency band have the responsibility of redistributing 1034 TV channels, following the analog TV shutdown schedule, which will be completed by the end of 2018, when the spectrum will be released for the activation of the the next generation of mobile broadband.In this presentation we will cover the main stages of this process.
Speaker: Fernando Gomes de Oliveira - Management and project planning - Be Digital
Fernando Gomes de Oliveira has been working in the telecommunications and broadcasting sector since 1996, promoting technical solutions to the main TV stations, pay-TV operators and local Internet providers.At Be Digital, he is responsible for the management and planning of TV channel repacking projects with the goal of releasing the 700MHz band, enabling the implementation of 4G / LTE networks.
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Technology and Business |
Room 13
Broadcasting Market: the Uncertainty facing the Digital World
Broadcasting Market: the Uncertainty facing the Digital World
In the second half of the 20th century, open television reigned alone in entertainment for the masses.
But, the century has changed ... and the game too!
The Internet, which started shy with magazine face, now has billions of hours of music and video, even in 4k!.
And every hour that passes thousands of hours add to this infinite collection.
And you watch as you wish: at home, on the bus, on the cell phone and ... on the TV itself.
And to complicate, you also watch for free. Like on open TV!
How not to lose this game?
How do we keep that audience which takes decades to conquer?
How to attract younger, fleeing from the TV couch?
What type of content, what kind of programming only open TV is able to offer?
Is multiplatform a solution?
How to use the internet in our favor?
These are some of the many issues that challenge the future of open tv.
Chair: PAULO CANNO - Technology Director - Rede Gazeta Network ES/ SET
An Electrical Engineering graduate from the São Carlos School of Engineering of the
University of São Paulo and a graduate degree in Enterprise Management from the FGV.
He was involved in the design and installation of radio and TV transmission systems
between 1976 and 1984, as the engineer in charge at Sociedade Nacional de Eletrônica.
From 1984 to 1986 he worked at Engesa Eletrônica, where he was in charge of the
component quality control laboratory.
He has been with Rede Gazeta in the State of Espírito Santo (a Globo Network affiliate)
since 1986, where he is Technology Director with responsibility for the entire technology
infrastructure that supports the group’s television and radio broadcasters.
Co-chair: Luana Carolina Bravo - Educational committee - SET
Electrician engineer with emphasis in electronics from the Faculty of Engineering São Paulo. Post graduate in Digital TV by Mackenzie University. She has been in the television business for over 10 years. Participant in the SET board since 2012, member of the Technical Reception Group (GT-Rx) of GIRED, member of the Market Module of the Brazilian Digital TV Forum and representative of ABERT in the Project UHD- Brazil .
Digital Transformation – The Path to Innovation
We’re currently in a moment of change: disruptive models have created a public with new unhabits and new requirements, in a way that media companies need to worry about delivering a personal experience to users in multi-screens, while also revising their business approach to both commercials and the PayTV industry.
Follow AD Digital in this discussion about the pillars of this transformation and new business strategies for the future (2020 Vision).
Speaker: Daniela Souza, SVP on AD Digital
Founder of AD Digital, she joined the Media and Entertainment market in 1994. She’s an invited speaker on the main events related to content creation, management and distribution, to share her view on market and future trends.
Daniela’s part of the board of directos of SET for more than 10 years and is responsible for some of the new concepts present on Brazil.
Speaker: Rodrigo Navarro Marti -Multiplataform Director - SBT
Graduated in Business Administration from Fundação Getúlio Vargas with an MBA from FIA. He has worked for 10 years in Consumer Goods company "Unilever", has more than 15 years of experience in media companies, "SBT", "Abril", being responsible today by SBT's Multiplatform Board.
Future Prospect of Broadcasting Service
The environment around the broadcasting is changing rapidly. IT technologies
are penetrating to the broadcasting industry and NHK, along with other
broadcasters, has to adapt this situation. This presentation introduces the
current situation in broadcasting industry in Japan and how NHK is dealing with it for keeping initiative as an advanced media service provider.
Speaker: Akihiko Chigono - Executive Director, Chief of Engineering
NHK (Japan Broadcasting Corporation)
Mr. Chigono joined NHK in 1977. After working for the Program Engineering Division, he became the Head of the Engineering Administration Department in 2006. Then he became the Director of Engineering Administration Department in 2010. He played a key role in the immediate recovery of the broadcasting network after the Great East Japan Earthquake on March 11, 2011. In the same year, he led and managed the digitalization of terrestrial television network in Japan, and successfully supervised the completion of the analog switch-off in March 2012. He transferred to the NHK Media Technology and became the President/CEO in 2013. Since 25, April 2017, he is the Executive Director, Chief of Engineering of NHK. He is currently responsible for engineering and information systems & security including the development and implementation of next-generation television services.
Speaker: RODRIGO NEVES - Adviser and former President of AESP
RODRIGO NEVES, journalist specializing in radio journalism.
Currently holds the position of General manager at Grupo Bandeirantes de Comunicação in the city of Campinas, SP, which consists of four radio stations, a television station and a daily newspaper.
From July 2011-July 2015, he was president of the AESP, the Association of Radio and Television Stations in the State of São Paulo, the first industry association in Brazil and the most important regionally speaking, and presently holds the seat as 2nd Member of the Board of the association. He is Regional Vice President Regional of Amcham Campinas, a Member of the Board of the Centro Infantil Boldrini, the charity children’s cancer and hematology hospital; SERTESP – the Union of Radio and Television Companies in the State of São Paulo and the Centro Corsini, a highly complex shelter for children and adolescents.
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Hot Session |
Room 12
The Technology of Independent Content Production – BRAVI
The Technology of Independent Content Production
The independent content production is increasingly present in various display modes. And only an excellent script, direction and actors are not enough for the success of an audiovisual work. In this panel producers will discuss the technological challenges for the production and delivery of content in multiple screens.
Chair: Celso Araujo- Director Cinema/SET- Director LINK Multisserviços Eletroeletrônicos
He joined TV Globo in 1973, where he worked for 40 years at the Central Globo de Engenharia, in Rio de Janeiro. He spent more than 12 years in maintenance, during which he had the opportunity for development in various sectors of the television maintenance, such as cameras, lenses, video, audio, switchers, routers, and even the management of systems and crews for production operations in sporting events, shows, World Cup and Olympics. Since 2013 acting as Entrepreneur, Business Consultant in the area of TV Technology and providing Seminars and Workshops with SET at its regional events, to the IAV (Audiovisual and Video Institute of São Paulo).
Co-chair: ESDRAS MIRANDA DE ARAÚJO – Northeast regional director / SET - Technical and Operational Manager / Jangadeiro de Comunicação.
He holds a degree in Electrical Engineering (Electronics), a graduate degree in Maintenance Management from the Polytechnic University of Pernambuco (UPE); and a graduate degree in business management from the Getúlio Vargas Foundation (FGV). He began his broadcasting activities in 1994 in FM and TV Tribuna (a BAND group affiliate in the state of Pernambuco). In 1999, he witnessed the birth and implementation of TV Guararapes (a BAND group affiliate in the state of Pernambuco). In 2003, he took over the Technical and Operations Division of the AM / FM Radio Club in Pernambuco. He is currently the Technical and Operations Manager of the Jangadeiro Communication System, with two TV stations affiliated to SBT and BAND (located in the state of Ceará) and of the Jangadeiro Radio System consisting of 8 FM broadcasters.
Speaker: Tiago Mello - Partner - Boutique Filmes
Executive Producer of the series 3%, the first original series by Netflix in Brazil. Co-creator and executive producer of the series “Zoo da Zu” (nominated for the 2015 International Emmy Awards, Discovery Kids), “Extraordinary Experiments” (Cartoon Network) and the cartoon S.O.S Fada Manu” (Gloob). Also responsible for the executive production of Gigantes do Brasil – Giants of Brazil (a fiction co-production with the History Channel), Cinelab (NBC Universal), Lowrider Brasil (Discovery Channel), A Grande Luta, series (HBO), among others works. Tiago Mello was responsible for the Escola Pra Cachorro (Doggy Day School) (TV Cultura/Nickelodeon/TV Ontario), one of the first co-productions between Brazil and Canada. With TV Globo and Cartoon Network, he was at the command of the animated series, “Sitio do Picapau Amarelo” (Yellow Woodpecker Farm). He was also creator and producer of “Julie e os Fantasmas” (Julie and the Phantoms) (Band/ Nickelodeon), nominated for the 2012 International Emmy Awards. As Executive Producer, he also produced the series Descolados (MTV) and Brilhante (Brilhante F.C.) (TV Brasil).
Speaker: Sabrina Nudeliman Wagon - Diretora e Co-fundadora da ELO COMPANY
Extensive experience in audiovisual distribution and programming in Brazil and overseas. Holds a degree in Business Administration, with a specialization in communication and leadership, and strategic consulting experience at McKinsey. She has taught classes at the Getulio Vargas Foundation, FAAP and others. She has also given talks at the Cannes Film Festival about audiovisual distribution audiovisual, been part of the jury and pitching at the São Paulo Secretariat, TV Cultura and has drawn up cultural/social projects.
Speaker: Marcio Yatsuda - Presidente da Movioca Content House
President of Movioca Content House, TV and cinema producer specializing in branded content and storytelling and a professor at the Academia Internacional de Cinema, São Paulo. Holds a degree in applied and computer mathematics from Unicamp, and several specializations in Administration, Executive Production Leadership and People Management. Was co-founder and president of Kaizen, an IT integration company, from 1996 to 2012, elected the “Best IT & Telecom Company to Work for in Brazil” by “The Great Place to Work Institute” in 2007, having been acquired in 2010 by Chilean company, Sonda IT, Latin America’s largest IT company. With extensive experience in international business, in addition to Movioca, he is an investor and adviser to MW8 Soluções, a technology company, and works as an adviser to other companies.
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Room 11
HDR Master Class – SMPTE
Chair: Paulo Henrique Castro - Technology and R&D Director - TV Globo
Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program.
Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE
SMPTE: the next century
This session will open with a very brief discussion about SMPTE and its plans for its next century from the perspective of the Society’s three pillars, Standards, Membership, and Education.
Speaker: Joel E. Welch - Director of Education- SMPTE
Joel E. Welch is a senior Learning & Development (L&D) professional who has built a career helping people and organizations grow and advance. Joel has demonstrated the ability to develop effective strategies, building technical and leadership learning programs from the ground up while keeping an eye on initiatives of greatest strategic impact. His systemic organizational view and skill at lateral thinking help ensure the impact to the whole organization is considered and collaborative processes are utilized.
Mr. Welch is currently Director of Education for SMPTE. Previously, he’s held a number senior L&D leadership positions. Joel was Director, Certification and Program Development from 2002 to 2007 at SCTE. He was a key member of the core start-up team of 28 employees as National Leadership and Technical Training Manager at Optus Vision based in Chats wood, NSW, Australia, helping to grow the organization from 28 to 2,700 employees in 18 months. It is believed that during this period Optus Vision and its technical training programs enabled the company to become the first in the world to deliver television and telephone services over a single coaxial cable. Mr. Welch’s
High Dynamic Range Master Class
The session continues with the highly popular “High Dynamic Range (HDR) Master Class”: The hottest new development in viewing experience, High Dynamic Range (HDR), became real this year by landing in consumers’ homes. HDR adds a level of realism that is unlike any other new image enhancement. This master class explores, in depth, what HDR is and its impact on the immersive viewing experience. The HDR schemes, based on perceptual quantizer (PQ) and hybrid log gamma (HLG) transfer functions, and how they impact the broadcaster workflows will be explained. Other topics covered include dynamic versus static metadata, interoperability, backwards compatibility, as well as the state of HDR standardization will be discussed.
Speaker: Matthew Goldman - Senior Vice President Technology at Ericsson / Fellow & President of SMPTE / Senior Member at IEEE
Matthew Goldman is Senior Vice President of Technology, TV & Media, at Ericsson, where he is focused on video processing and media delivery solutions. He has been actively involved in the development of digital television systems since 1992. He was a prominent participant in the Moving Picture Experts Group where he helped create the MPEG-2 Systems and DSM-CC standards, and he continues to be influential in other industry organizations including the Society of Motion Picture and Television Engineers (SMPTE), the Alliance of IP Media Solutions (AIMS), the Ultra HD Forum, the Digital Video Broadcasting project, the Advanced Television Systems Committee, and the Society of Cable Telecommunications Engineers. Four of his projects have been later recognized by Technology & Engineering Emmy® Awards. Mr. Goldman received bachelor (high honors) and master of sciences degrees in electrical engineering from Worcester Polytechnic Institute. He holds six patents related to digital video transport. A SMPTE Fellow, he is also a senior member of the IEEE and an inductee of the Academy of Digital Television Pioneers. Mr. Goldman is currently serving as the President of SMPTE.
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Showcase |
Room 10
Dolby Vision HDR – Dolby Atmos for Home
SHOWCASE
Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).
Dolby Laboratories - Brazil
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