Production Innovations and technology

Raimundo Lima_Diretor de Operações do SBT_ (21)

The panel will address the main innovations in products for the audiovisual sector and their positivepact on productivity, production routines and cost/benefit ratio. Will be presented concepts, “roadmaps” and provocations, in addition to the technical details of the tools offered.

Chair: Raimundo Lima, Director of SET Magazine and Director of Technologies and Operations at SBT

Raimundo Lima has a long career in the Brazilian Television industry, with more than 35 years of activities in several broadcasting networks. He has worked for Diários Associados, TV Manchete, TV Globo (GINY), TV Band, TV Cultura/SP and Esporte Interativo. He held several positions in the departments of Journalism, Sports, Drama, and Entertainment. With a wide academic background, he attended graduation and post-graduation courses at the University of Brasília, PUC-SP and Universidade Federal Fluminense, among other institutions. Currently, he is the director of Technologies and Operations at SBT network.

Co-Moderator: Alexandre Sano, SBT Engineering Manager and Vice-Director of Events at SET

Alexandre Sano is the SBT Engineering Manager and Vice-Director of Events at SET. Graduated in Electronic Engineering from Mackenzie, with a postgraduate degree in Digital TV from the same university and in Business Management and Technological Innovation from ESPM. In 2002, he started his activities at SBT and is currently responsible for managing the technical infrastructure of all broadcasting systems in São Paulo. He also works in the development of solutions for continuous improvement of activities. Participates in the activities developed by SET and the Forum of the Brazilian Digital Terrestrial TV System.

Speaker: Hugo Gaggioni, Chief Technology Officer, Sony Professional Solutions Americas

Hugo Gaggioni is Chief Technology Officer of Sony Professional Solutions Americas, a division of Sony Electronics Inc.

Gaggioni, who joined Sony in 1988, holds several patents and has authored more than 40 technical publications in the areas of video compression, digital filter banks, HDTV and UHDTV devices and systems. Previous to joining Sony, he worked at RCA Corp. and Bell Communications Research.

With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Gaggioni has served as session-chairman of 15 international conferences in the areas of HDTV, UHDTV, and bandwidth compression systems. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, SET, and Eurasip organizations.

He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Also, in 2008, he received the U.S. Broadcasting and Cable Technology Leadership Award.

Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88’-92’) and Digital HDTV Serial Interfaces (SMPTE 292M, 93’-96’). He has also chaired the SMPTE group on Editing of MPEG bit-streams for TV studio usage.

Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to1996.

Gaggioni holds degrees in Telecommunications, Systems Engineering, and Electronic Engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

OTT Solutions for Content Transmission

Currently, the size of the content broadcasting market is about $ 430 billion worldwide, while the global online video market is already $ 37 billion, boosted by the popularity of OTT services. It is estimated that by the end of 2018, traditional linear TV and OTT will become interchangeable, whereas, by the end of this decade, more people will watch video over the internet than by any other traditional way. Based on these disruptions, service providers, broadcasters, and content providers are being forced to upgrade their infrastructure to meet the new multiplatform technologies. To make this transition more efficient, it is necessary to use integrated solutions that fill the space between the transmission world and the consumption of multiscreen content.

The presentation will focus on the solutions that SES / MX1 offers, including a full range of content aggregators, content management, channel playout, online video / VOD and other distribution services to increase audience reach in any transmission platform. SES / MX1 solutions are delivered through a unified and innovative media platform. The MX1 360 solution has a unique user interface and enables media management and delivery of linear and non-linear content to any transmission platform, VOD or OTT, quickly and efficiently.

Speaker: Gustavo Bevilacqua Dutra, director of Sales, OTT Market, MX1 (SES), Latin America

Gustavo Bevilacqua Dutra holds a degree in Telecommunications Engineering from the State University of Rio de Janeiro (UERJ), a postgraduate degree in Video Distribution over IP by the Federal University of Rio de Janeiro (UFRJ) and an MBA in Commercial Management and Sales at the Pontifical Catholic University of Rio de Janeiro (PUC / RJ). He is currently Director of Sales for the OTT segment of MX1 (SES) for the Latin American market. Previously, he had worked for large companies such as Telefonica, Claro, TV Globo and ATEME, working mainly on data communication, traditional and multiplatform video transmission, Over-The-Top (OTT), VOD, CDN and live events.

UHF Spectrum Shifts and the Challenges for Wireless Microphones

Switching off the analog TV and operating 4G systems in the 700 MHz range have brought about a huge change in the UHF spectrum, where wireless microphones, wireless feedback systems and the like could operate without much difficulty. New modulation technologies and new features for wireless microphone operation are needed for today to operate these interference-free systems. We will present the current panorama and the new technologies to face this new challenge.

Speaker: Fernando Fortes, Pro-Audio Market Development Specialist, Shure Brasil

Fernando Fortes is Pro-Audio Market Development Specialist at Shure, Brasil. He holds a degree in electrical engineering and has worked for more than 25 years in the audio industry. In addition to an extensive career with theatrical productions, Fernando was the sound designer for the Opening and Closing Ceremonies of the FIFA World Cup in Brazil in 2014 and audio production manager at the opening and closing ceremonies of the Rio de Janeiro Olympiad and Paralympics in 2016.