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SET no NAB Show 2019

06 – 11 de Abril | Las Vegas (EUA)

PROGRAM SCHEDULE

SET BREAKFAST @ NABSHOW

April, 8 – 10

Program under construction and subject to change.

PRINT

Monday - April 8, 2019

Schedule Lecture
6h45

Reception Desk

7h00
Reception

Breakfast

7h20
Openning Ceremony

Opening Ceremony

Welcome – Carlos Fini – President of the Brazilian Society of Television Engineering (SET)

Carlos Fini is President of the Brazilian Society of Television Engineering (SET), with a two-year term of office from 2019-2020, CTO of the RBS Group, one of Brazil’s largest media groups, where he directs TV and Radio operations and Director of the Gaucho Association of Radio and Television Broadcasters (AGERT), acting on the technical committee. He is an electronics engineer, with a specialization in Business Management and a graduate degree in Telecommunications and Networks. He worked at TV Globo from 1979 to 2012,  taking up the position of Engineering Manager in São Paulo in 1994. His professional background includes the implementation of the television channels in São Jose dos Campos in 1988 (TV Vanguarda), São Paulo in 1999 (TV Globo SP) and the digital transmission system in the same city in 2007. He has been a member of SET since 1988 and a participant in the Technical Module of the Brazilian Digital TV Forum (SBTVD Forum), where he was coordinator of multiplexing and middleware standards from 2006 to 2012.

7h30
Session 1

The transformation of satellite services in face of the latest generation media

This presentation will discuss the future of the satellite industry and how this technology is preparing to act in the world of VOD, streaming, and 4K in a competitive way. Topics such as new solutions for broadcast and signal contribution, the transition from the parabolic base of the analog to digital signal, the satellite as complementary coverage of Digital Terrestrial TV and the perspective of the DTH operators will be addressed.
Keep abreast of what has changed, what will change and what is already offered.

Chair: Luis Otavio Marchezetti – Broadcast Engineering VP – SKY

In this role, he is responsible for guaranteeing the delivery of pay TV channels for our clients with expected quality and availability.

Luis Otavio began his SKY Brasil career as Engineering Supervisor in 1995, moving up to Engineering Manager in 2001, position hold until 2008 when he became Director.

Among his many notable accomplishments, Luis Otavio participated in the project and construction of Brazil Broadcast Center, the 1st DTH Broadcast Center in LATAM back in 1995 and 1996. He was also responsible for three Satellite Transitions at DirecTV and SKY in 1998 – 2008. In addition, he was responsible for consolidating three Broadcast Centers in one during SKY/DTV entre 2005 – 2007, including all systems, operations and employees, besides launching HD in 2009, OTT platform in 2011 and Wireless Broadcast (LTE) from 2012 to 2013.

In 2015 to 2017, he leads the project of the new Broadcast Center in Jaguariúna.

In 2017 as recognition and contribution to the business gained the Vice President of Engineering and expanding his accomplishments with succeed the launching of the new satellite SKYB-1 and implementation of the new Broadcast Center in Jaguariúna.

In February 2019, he expanded his responsibilities and took over the Set Top Box and Broadband in Brasília.

Luis Otavio holds a Telecommunications Engineering degree from Universidade Federal Tecnológica do Paraná and Communications & Digital TV Systems post graduate degree from Instituto Nacional de Telecomunicações

Jurandir

Beyond capacity: new platforms and satellite services

  1. SES Ku-band free to air platform for the Brazilian market;
  2. Hybrid satellite/streaming systems;
  3. SES VoD-everywhere platform with multi screens.

Speaker: Jurandir Pitsch – Vice President Sales – SES

Jurandir M. Pitsch is Vice President of Sales at SES Video Latin America. He has a bachelor´s degree in Electrical Engineering and a graduate degree in Telecommunications, both at the University of Campinas, Brazil (UNICAMP). As a researcher, he worked in the field of satellites at the R&D Center of state-owned company Telebrás, and at Comsat Brasil as Director of Engineering and Vice President of Marketing. He’s been at SES since 2002.

ABS, Competitive Solutions in C-band

ABS demonstrates that with well-designed, latest generation, satellites, leading edge engineering and state of the art technology it is possible to provide the Brazilian market with highly competitive solutions in C-band, covering the entire Brazilian territory to support applications as TV Broadcast, Corporate VSAT, Maritime and IP Trunking/Backhaul.

Speaker: Estevão Ghizoni – MD of Sales – ABS Americas

Estevão Ghizoni has over 30 years of experience in the satellite and telecommunications industry. He heads up the Americas region market and is responsible for the development and implementation of sales strategies and business initiatives throughout this region.

Prior to joining ABS, Estevao spent 18 years in the bandwidth reseller markets and worked at Intelsat, PanAmSat and New Skies Satellites. He held various positions across from sales management for the Americas region, Global VSAT Product Management and System Engineer.

Estevão is fluent in English, Portuguese and Spanish and holds a MSC in Telecommunications and BSEE from the Instituto Tecnológico de Aeronáutica (ITA, in Brazil).

 

New opportunities for digital satellite distribution

This presentation will highlight the opportunities in the transition from analogic parabolic antennas to digital reception. The hybrid broadcast/broadband experience should be part of this transition so that DTH platforms can consider adopting the same middleware technology as Terrestrial TV (DTV Play).

 

Speaker: Leonardo Chaves – Transmission Technology Manager – TV Globo

Currently, I am the Transmission Technologies Manager at TV Globo and coordinator of Technical Module in Forum SBTVD. I had the BSc in Electronic and Computing Engineering at Federal University of Rio de Janeiro (UFRJ), and MSc. of Electrical Engineering at the same university. I’ve got the MBA Management in Catholic University in Rio de Janeiro (PUC-Rio).

8h15
Painel

Word from MCTIC and ANATEL

8h30
Session 2

Impacts of the new technologies on production models

The development and application of new technologies have brought about significant impacts on the model for producing and distributing content. Nevertheless, the availability of these technologies needs to be aligned with the changes in the production workflow and the attitude of those professionals engaged in the work environment. In journalism and sports, where agile delivery of information is a fundamental issue, storage, post-production, and display technologies have revolutionized the market and have made different players more competitive insofar as more vehicles now have access to those technologies.

Chair: Raimundo Lima – Member of the Deliberative Council SET and Director of Technology and Operations – SBT

With various decades of service to Brazilian free-to-air television, he has worked for Diários Associados, TV Manchete, TV Globo (GINY), TV Band, SBT, TV Cultura/SP and Esporte Interativo. Throughout this period, he has held different positions at the networks where he has worked in the Journalism, Sports, Drama and Entertainment departments. He has also worked at several teaching institutions like the University of Brasília, PUC/SP and the Fluminense Federal University, among others. He is currently Member of the Deliberative Council SET and Technology and Operations Director of SBT.

HDR Live Broadcasting: New Technologies and Workflows

High Dynamic Range (HDR) video describes an emerging group of monitoring, video encoding, and distribution technologies designed to enable a new home viewing experience with a next generation of television displays capable of intensely bright highlights, and high levels of contrast and color saturation.

HDR, whether in HD or with 4K and 8K UHD, will fundamentally change live and episodic TV production and storytelling.

This presentation will cover issues facing the broadcaster and O.B operators in the creation and distribution of HDR programs. In particular, details will be given of workflows for the simultaneous production of 4K/HD HDR and HD SDR programs while maintaining current style of image shading operations.  Finally, a description will be given of techniques for real-time conversion to various formats for broadcast, OTT, as well as input to the production eco-system from other sources: conversions of OETF/EOTF, color spaces, HDR/SDR and resolution, graphic levels, and exposure levels of skin tones

Speaker: Hugo Gaggioni – Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

The future of audio, video and management technologies for content production

This presentation aims to discuss the new technologies of content production and the gains and challenges that they bring to the day-to-day areas of operation, projects, TV and IT engineering, since many of these innovations modify our way of transporting, producing, storing and displaying content. It will present some solutions for the production team and some tools that help the systems team to meet the demands of content producers.

Speaker: Raphael Severo – Product Specialist Network Audio and Video – Lawo AG

For more than ten years, Raphael Severo was an employee at one of the most respected organizations for sporting and entertainment event production in Latin America, as a specialist in IP infrastructure facilities, having played a part in the implementation of this model, resulting in huge operational and technological gains.

Raphael began working at Lawo AG in Germany in November 2018. Among his activities at Lawo AG, he participates in projects for IP implementation  at studios and broadcasters around the world

Pinnacle introduces Blackmagic Design workflow to the Broadcast market

Blackmagic Design has been maintaining its concept of enabling the highest quality video to be accessible to everyone so that the post-production and television industry can become a truly creative industry”, according to Grant Petty, CEO. In this way, it has launched new cameras for Cinema and Television, with affordable cost, innovative technology, and high quality, with the necessary resources for whatever the production in a complete workflow.

Speaker: Fabio Angelini – Sales Engineer at Pinnacle Broadcast and Product Specialist at Blackmagic Design.

Working at the audiovisual market for more than 20 years, I started in the area of non-linear stations in the company Solution, now BCTV, where I continued as Camera Consultant. In 2002, I was invited to work at Pinnacle Home as a demonstrator and instructor of Studio and Liquid Editon software by Pinnacle Systems. In 2010, I started a new job at Distribuidora Techex Inc. as Technical Consultant for NewTek and Matrox in Brazil. I am currently a Blackmagic Design Product Specialist and Sales Engineering at Pinnacle Broadcast Distributor for all Latin America. I am married, I have three children and I live in São Paulo, Brazil.

9h15
Session 3

The Future with UHD

A ground-breaking gathering not to be missed, the Ultra HD Forum and the Projeto UHD Brasil (UHD Brazil Project, in English) will both be at the SET Breakfast @ NAB Show Seminar to discuss the development of ultra-high definition imagery technologies. The debate will focus on recent productions and means of distribution (internet, subscriber TV and terrestrial TV). There will be room for the presentation of data on production and global consumption of television sets capable of reproducing UHD content and major events transmitted in 4K. The Ultra HD Forum and the Projeto UHD Brasil are respectively global and national associations that bring together the leading industry players and entities focused on the next-gen TV.

Chair: Olimpio José Franco – General Director – SET

Olímpio José Franco is general director and member of the SET Board of Former Presidents. He is an electronic engineer with an extensive career in the field of television broadcasting. In 1969, he joined the Padre Anchieta Foundation (Radio and TV Cultura, São Paulo), as a trainee, from where he left only in 1988, when he held the position of technical director. From 1988 to 2003, he was technical director of TV Jovem Pan. He has owned Olympic Engineering in Audio and Video Systems since 1985, working on audio and video projects and installations. He is the founder of SET, having served as president for four terms, as well as being technology director and vice president at various times. He is a life member of SMPTE and member of the Technical Module of the SBTVD Forum. In 2017 he received the “Honorary member” awards from the ITE (Institute of Image Information and Television Engineers – Japan)   and Radio Achievement Award 2017″  from ARIB (Association of Radio Industries and Businesses).


UHD Brazil Project

In this presentation, the speakers will highlight the work of the Projeto UHD Brasil (UHD Brazil Project) and achievements to date. Also, tests and advances in UHD in Brazil will be approached such as:

  • Demonstrations in UHD during the 2018 FIFA World Cup Finals;
  • The quality, transmission efficiency and use of Integrated Broadcast Broadband (IBB) in content distribution;
  • Demonstrations of ATSC 3.0 in the pilot station set up by Globo TV;
  • The history of demonstrations of transmission and capture technologies since 1998;
  • Usefulness of addressable content, multi-screen capability and IBB.
  • The relevance of ISDB-Tb, its evolution and the importance of the Forum SBTVD.

 

Speaker: Olimpio José Franco – General Director – SET

Olímpio José Franco is general director and member of the SET Board of Former Presidents. He is an electronic engineer with an extensive career in the field of television broadcasting. In 1969, he joined the Padre Anchieta Foundation (Radio and TV Cultura, São Paulo), as a trainee, from where he left only in 1988, when he held the position of technical director. From 1988 to 2003, he was technical director of TV Jovem Pan. He has owned Olympic Engineering in Audio and Video Systems since 1985, working on audio and video projects and installations. He is the founder of SET, having served as president for four terms, as well as being technology director and vice president at various times. He is a life member of SMPTE and member of the Technical Module of the SBTVD Forum. In 2017 he received the “Honorary member” awards from the ITE (Institute of Image Information and Television Engineers – Japan)   and Radio Achievement Award 2017″  from ARIB (Association of Radio Industries and Businesses).

Speaker: Paulo Henrique Castro – Technology and R&D Director – TV Globo

Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program. Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE

UHD Forum: where we’re at after 4 years

In this session,  the UHD Forum, will discuss:

  • Our work on UHD interoperability and guidelines for both foundation and enhancement Technologies
  • Global deployments & the state of HDR
  • Future trends in UHD
  • What benefits we can bring to Brazilian stakeholders.

Speaker: Thierry Fautier – UHDF President

As Vice President of Video Strategy at Harmonic, Thierry Fautier is in charge of defining and driving the execution of the long term strategy of Harmonic’s video business. In addition, Fautier is the current President of the Ultra HD Forum, the global organization responsible for promoting market adoption of UHD by defining industry best practices for the phased introduction of the wide set of technologies that will facilitate the next-generation viewing experience.

His previous experience at Harmonic includes leadership positions in Solutions Marketing, where his area of responsibility covered Harmonic’s major markets, including broadcast, cable, telco, DTH and OTT, as well as multiscreen initiatives. Prior to joining Harmonic, he was Vice President of Marketing for Vsofts and held various positions at Philips in Research, Engineering and Marketing. Fautier was one of the primary drivers at Philips in the creation of MPEG technology and in the development of the first MPEG-2 STB system on chip solutions. An experienced speaker, he has presented at leading industry conferences throughout the world.

Speaker: Benjamin Schwarz – UHDF Communication Chair

As an active consultant, analyst and blogger, Ben is recognised as an international thought leader in the converging media space. After ten years in IT at Logica CMG, he ran technology for a music start-up. Ben spent the next ten years in telecoms, with Orange, aligning strategy to a world with the Internet. He ran innovation programs launching several media-based services including IPTV in Europe and Africa. Since 2008 he has run his own company, CTO innovation Consulting, now helping international clients with strategy, business modelling, technology. In 2012, he added communications and PR to his portfolio. Ben joined the Ultra HD Forum in 2015 where he works on next-generation TV and entertainment and now chairs the communications workgroup. In 2018 Ben started running Communications for a blockchain start-up. He lives in Paris, and his social media name is @nebul2.

Tuesday - April 9, 2019

Schedule Lecture
6h45

Reception Desk

7h00
Reception

Breakfast

7h30
Session 4

CLOUD and MEDIA – EVOLUTION IN THE USE OF THE PLATFORM

In-cloud application solutions are now showing their huge potential for collaborating with the challenges faced by the media market. The scalability profile, speed of set-up, alignment with the OPEX cost model and the power that renders investments in new low-cost business models viable show that use of the cloud platform, with the entire “menu” of services it provides, cannot be ignored. The notable evolution in connectivity infrastructure and new compression standards leave us in no doubt that we need to fully grasp these capabilities if we are to take full advantage of this technology. The panel proposes to show how this evolution will enable the increasing use of these services in the media market.

Chair: Carlos Cauvilla – TV Technology Director – Anhanguera Network

Engineer, with MBAs in Business Management and Information Technology. Nowadays, TV Technology Director at Anhanguera Network, responsible for analyzing, recommending and implementing technologies for the Media business.

Delivering high quality video to ALL Brazilian consumers

The hunger for online video in LATAM is immense and growing: revenues from online streaming of TV episodes and movies for 19 countries in the region are set to climb by $4 billion to $6.43 billion in 2023, up from the $2.47 billion recorded in 2017 (Digital TV Research). Despite these promising figures, the deployment of fast broadband in Brazil varies widely throughout the country, leading to some consumers having access to high quality video streaming with great consumer experiences, and others being left out with pixelated content and poor quality results.

To solve this problem, the online video industry needs to adopt solutions that guarantee low latency without compromising on picture quality. By rethinking the standard approach to Video Streaming all the way from initial encoding to consumer device playback, Cloud Solutions can be adopted that are specific to each piece of content.  Via Cloud SaaS, the industry will be able to quickly adapt and scale to market needs delivering the kind of experience consumers want.

Speaker: Stefan Lederer – co-founder and CEO – Bitmovin

Stefan Lederer is a co-founder and CEO of Bitmovin, a company providing products that solve complex video problems for leading media companies worldwide – in a time where the video and television market is at an inflection point. He founded Bitmovin out of research and standardization around MPEG streaming format, co-creating the MPEG-DASH standard that accounts for more than 50% of the US internet traffic today and is used by Netflix, Youtube, Hulu, and others. Bitmovin is a YCombinator startup backed by Atomico (led by the founder of Skype), as well as industry leaders, like the former VP of Engineering at Netflix, former CTO of Cisco, founder of Unity3D, and others.

Stefan has more than 25 research papers and 10 patents in the field of multimedia delivery and networks and was named to Forbes Austria’ 30 Under 30 List in 2017. He is a regular speaker at industry conferences and active participant in multimedia standardization and research.

Stefan graduated in computer science and business administration from the Alpen-Adria University Klagenfurt (Austria), and previously worked for McKinsey, IBM and Dolby.

Stefan Lederer is a co-founder and CEO of Bitmovin, a company providing products that solve complex video problems for leading media companies worldwide – in a time where the video and television market is at an inflection point. He founded Bitmovin out of research and standardization around MPEG streaming format, co-creating the MPEG-DASH standard that accounts for more than 50% of the US internet traffic today and is used by Netflix, Youtube, Hulu, and others. Bitmovin is a YCombinator startup backed by Atomico (led by the founder of Skype), as well as industry leaders, like the former VP of Engineering at Netflix, former CTO of Cisco, founder of Unity3D, and others.

Stefan has more than 25 research papers and 10 patents in the field of multimedia delivery and networks and was named to Forbes Austria’ 30 Under 30 List in 2017. He is a regular speaker at industry conferences and active participant in multimedia standardization and research.

Stefan graduated in computer science and business administration from the Alpen-Adria University Klagenfurt (Austria), and previously worked for McKinsey, IBM and Dolby.

Graphics from the Datacenter!

Our industry is currently undergoing a transition as profound as the one from analog to digital. It’s characterized by the use of generic technology for the transport and processing of content instead of the function-specific solutions we’ve got used to using.  It also means that virtualizing significant functions such as live graphics has become a practical proposition.

The presentation will describe the challenges involved in virtualizing Ross Video’s XPression graphics system including: virtualizing GPUs, using PTP in a virtual environment, and delivering content formatted as ST-2110.

Speaker: John Naylor – Product Director – Ross Video

John Naylor is an industry veteran and a “product guy” who has been intimately involved in creating tools for digital content creators for over 30 years.

The Academy and Emmy award-winning products with which he’s been personally involved include:
AMS Logic Series – the world’s first all-digital audio mixers.
Kodak’s Cinéon, which turned film into a digital medium,
GVG’s Profile video servers which established a whole new product category,
and when it comes to Production Switchers, he launched GV’s K-Frame, and product managed NewTek’s TriCaster.

A Chartered Engineer since 1992, John also holds an MBA from Henley Management College, the UK’s oldest business school, and has studied Cybersecurity at the University of Texas, San Antonio which is ranked #1 in the subject by the USA’s Department of Homeland Security. He recently passed the rigorous CISSP exam, is an Associate of the (ISC)2 and active in its local chapter.

8h15
Session 5

OTT and the road to linear and digital unification

The exponential growth of video delivery technology for OTT digital services will have a great impact on the existing TV linear services, enabling the vision of TV 3.0, where broadcast and broadband converge to a more value added consumer experience.

The panel proposes a discussion around the new attributes that traditional TV should embrace from Digital, such as, but not limited to, consumer knowledge with advance audience analytics, addressable and programmatic advertising, multiple video formats deliver, low latency video encoding and metadata orchestration for the new discovery paradigm.

 

Chair: Marcelo Guerra – Manager of Technology in Digital Media – TV Globo

Marcelo Guerra works in different initiatives in Digital Transformation, Big Data, Second Screen and Interactive Experiences and innovations in Digital Media. He has worked in the company for 13 years in different functions including Projects, Digital TV, Entertainment Operations, Post-production and Strategic Technology Planning. Graduated in Electronic Engineering and Telecommunications at Gama Filho University, he holds MBAs in Marketing Management from PUC-RJ and Business Management from IBMEC-RJ.

Low Latency in IP Video

With an increasing number of fans watching live sports via IP streaming video every year, a high quality of experience has become essential.  The most critical quality factor for live content is low latency.  This presentation lays out the problems for latency in IP live streaming video along with some of the techniques Vecima is utilizing to deliver the next generation of live streaming services: TruLive, latency below two seconds encoder to screen.

Speaker: Kyle Goodwin – VP Product and Innovation – Vecima

Kyle Goodwin comes from a financial technology background, with 15 years of experience leading the development and productization of mission critical applications in banking, insurance, and finance.

Kyle joined Vecima in March 2016 to lead research and development of Vecima’s content delivery portfolio of products through a time of transition in the IP video industry. He has led the creation of products for the IP video streaming space and continues to guide Vecima’s investments in the future of video in his current position as Vice President, Product and Innovation. Kyle continues to lead new product creation as well as product line management for all the Vecima IP Video solutions.

TV 3.0: Making the User Experience Personal

An all-new personalized TV experience is here and it’s being powered by deep, rich and connected metadata. Pay-TV operators, OTT providers and CE device makers are moving beyond static, text driven program guides towards visually-rich interactive content displays. Advanced search and discovery capabilities are breaking down walls between entertainment services and opening access to the far reaches of providers’ vast content catalogs. And simple genre-based TV show and movie suggestions are giving way to highly personalized recommendations based on the attributes of content and characters that appeal to viewers.

Join Gracenote’s Grant Cover for a presentation on the TV 3.0 experience and how deep descriptive information about entertainment content combined with personalized images are driving all new levels of tune-in and engagement. 

Speaker: Grant Cover – Head of Media – Gracenote

Grant Cover is Head of Media at Gracenote responsible for bringing to market strategic solutions helping broadcast and cable networks, film, TV and digital studios, production companies, talent agencies and other players in the content creation community achieve commercial and critical success. He oversees sales efforts around the company’s gold-standard Video metadata and connected ID offerings in addition to its industry-leading Studio System suite of integrated data, business analytics and workflow tools.

Previously, Grant served as Director of Major Accounts at Gracenote. In that role, he helped direct response marketers drive sponsored program viewership and maximize ROI by way of innovative promotion opportunities. Earlier in his career, Grant was Publisher of weekly newspapers and tourism magazines in the Hudson Valley, Catskill and Adirondack Mountain regions of New York State.

The pay-TV industry is in the midst of tremendous disruption

New technologies are allowing for an unprecedent number of services, and for very fast deployment schedules. Globally, media consumption is rapidly growing and disrupting the traditional ways of securing, monetizing, and delivering video content and its associated services. This new environment requires operators and media companies to leverage existing architecture investments to deliver a range of offerings to consumers, from entry-level to premium services. At the same time, when and if economics begin to shift and allow for renewed architecture investment, a transition to the cloud should be considered. This session will engage in a transparent discussion on finding the right balance when blending broadcast and IP delivery.

Speaker: Edmar Moraes – Head of Sales – Synamedia, Latin America

Edmar has 20 years of experience helping service providers and media companies transform the way people get entertained. He brings to Synamedia his extensive knowledge of end-to-end solutions for both broadcast and broadband environments, and is now applying it to help connect both worlds. Edmar has managed several digital TV (DVB/IP) projects around the world in addition to customer driven deployments such as MobTV in Switzerland for SwissCom, Bell ExpressVU in Canada, Vodafone in Italy, GTD in Chile, Telefonica in Peru, TV Azteca in Mexico; and NET/Claro, TVA, Oi, GVT/Telefonica in both Central America and Brazil.

Wednesday - April 10, 2019

Schedule Lecture
6h45

Reception Desk

7h00
Reception

Breakfast

7h30
Session 6

Challenges and Solutions in IP Production

This presentation aims to answer the following challenging questions for broadcasters in the new IP environment:

How are the new video and audio over IP transport standards (2110, AES67, NDI) influencing the design of new production centers?

How will they change the working scope of the broadcast engineer? What will be the new necessary skills?

What are the advantages and disadvantages in relation to the traditional approach?

How does change affect remote production (a topic that has gained importance in recent years)?

Chair: Lourenço Carvano – Director of Content Production Technology – Globosat

Lourenço Carvano has more than 38 years of experience in television, with previous experience at TV Record and TV Manchete, where he held the position of Engineering Manager. In 1991, he joined Globosat, where he began as Supporting Manager and currently holds the position of Technology Director of Content Production. At Globosat, he led a series of projects such as the first automated display center in Brazil, the migration to HD in 2007, the first 4K broadcast of a World Cup in 2014 and, more recently, the 4K HDR OTT broadcast of the 2016 World Cup, in partnership with Samsung.

NDI® and SMPTE 2110 Coordinating for Success

With the increasing use of IP by the broadcast market, the requirements of diversity, flexibility, technical quality, robustness and costs are being pushed to the limits. There is a need for an effective response for a multiplatform architecture that fits these varied requirements.

NewTek has been developing and optimizing the NDI standard for over 3 years, which is currently being adopted by a hundred manufacturers in various areas of the broadcast arena, which are deploying several projects worldwide.

Convinced that broadcast applications will migrate to software that will run on COTS servers, in virtual environments, which will communicate through data networks and protocols of the market, NewTek’s NDI is the IP standard that has given the most dynamism, flexibility and investment protection to systems based in ST 2110 cores of the market.

Come and learn how NewTek and NDI have inspired a real IP broadcast industry.

Speaker: Will Waters – Vice President of Customer Success – Newtek

Will Waters is NewTek’s VP of Customer Success. Waters specializes in broadcast production workflow planning, product configuration, and verses NewTek’s professional services and customer support divisions. Waters is an evangelist for production over IP and is directly involved in creating awareness and adoption of NDI®   technology. He has been intimately involved inmany new product concepts and aligns customer needs with market requirements. Waters has served in rolesas sales engineer and top-levelsupport at NewTek. Prior to joining NewTekhe was a systems designer and integrator, designing large-scale production video systems and streaming solutions.

 

Advancements in IP Infrastructure Solutions for Video

Bearing in mind the advent of new standards of infrastructure for audio and video over IP and recent introductions of increasingly powerful hardware, combined with friendly software tools for monitoring and operating these structures, an analysis is being presented of the evolution of SDVN solutions and the training of professionals to plan, implement and operate these IP over video systems.

It will also cover the pros and cons of the migration to IP and the applications that have most to gain from this technology, especially Remote Production.

Speaker: Carlos Capellão – Director – Phase Engenharia

Electronics Engineer from the Federal University of Rio de Janeiro – UFRJ in 1974.
MBA from the FGV-RJ.
Since 1973 he has been involved in the Television and Telecommunications industry, having worked for major TV networks and Embratel.
In 1980, he founded PHASE Engineering, a company he has managed ever since, working on designing and implementing television and telecommunications equipment and systems. At Phase, he has been constantly enhancing an extensive offer of solutions for television projects through partnerships with international manufacturers in their segments.
Founding partner of SET- the Brazilian Society of Television Engineering, having held the offices of President and Director for many years.

Practical Topologies Applications for Remote Production

Practical approach of remote production with topologies for different applications. Classification and qualification of needs and integrated management of the operation. Practical examples remote productions with IP and proprietary technologies.

Speaker: Mauricio Belonio – Director – Alliance Technologies

Graduated in Electronic Engineering and Post-Graduation in Telecommunications from University São Judas Tadeu. He has worked for 23 years in the broadcast and content production markets as a Project Engineer, Engineering Manager and Technical Director. He is a Founding Partner of Alliançe Technologies, Riedel Distributor and Ross Video Reseller for the Brazilian market.

Robert Erickson - painel José Antonio

Deploying adaptive IP system designs

Summary – As an industry, we have had to change how we design and implement IP based solutions.  In the past, we have been leveraging IP solutions to solve traditional workflow issues.  With a mature set of standards and powerful hardware and software solutions, we now can leverage IP for new adaptive workflows.  This presentation will cover a selection of successful deployments that have pushed the envelope for flexible solution, and the technology that was leveraged to make them succeed.

Speaker: Robert Erickson – Advanced Technology Director – Grass Valley

Robert Erickson is the Advanced Technology Director for Grass Valley, a Belden Brand. A member of the Grass Valley team since 2008, he has more than 19 years of experience in the broadcast and IT markets with previous roles covering systems engineering, television station management, broadcast network design and RF transmission systems. Throughout his career, his focus has been on designing and maintaining infrastructure and playout systems based on new and emerging technologies for both existing and greenfield broadcast facilities.

In his current role, Robert is a participant in the Alliance for IP Media Solutions (AIMS) and advocates for proper implementation of current and emerging broadcast standards on live production equipment. He spends much of his time engaging with customers to educate them on emerging IP technologies and trains internal staff on how IP technology drives different system designs. He also designs and manages IP POC (proof of concept) systems for customers worldwide, testing and implementing solutions based on a diverse product line—including cameras, servers, routers, multiviewers, various processing nodes, and VM-based software solutions.

Robert is an active participant and frequent presenter in many of the major industry associations, including the Society of Broadcast Engineers (SBE), Society of Television Engineers (STE), Society of Motion Pictures and Television Engineers (SMPTE) and Hollywood Post Alliance (HPA).

 

8h15
Session 7

NAB Highlights: The converging look of Brazilian engineering

In a converging market, and with Industry 4.0 advancing by leaps and bounds, the audiovisual sector is experiencing unprecedented change. The structures are becoming more open, proprietary solutions are beginning to no longer make sense at several points of the production chain, while solutions involving customizable platforms appear to be the solution in an IP world of constant migrations and searches for patterns that create standards in workflows.

In this context, to argue that hardware is losing ground to software is no longer a trend, rather a reality, since we are advancing towards total integration of the ecosystems and the interconnection of people and machines with the confluence of  artificial intelligence and machine learning, or cognitive computing. Media convergence is a reality and we have to analyze it.

To that end, SET has invited specialists in TV engineering at the leading Brazilian TV market, to debate and explain to broadcasters and industry professionals present at the SET Breakfast @ NAB Show Seminar what they have seen so far at the trade show and what they are thinking about developing in 2019 in their day-to-day work.

Chair: Prof. Doctor Fernando Carlos Moura, Editor-in-chief of SET Magazine.

Journalist, professor of Digital Design and Advertising & Propaganda at Pontifical Catholic University of Campinas (PUCC); Professor of the Postgraduate Course in Executive Production and Television Management at FAAP (Fundação Armando Alvarez Penteado) and researcher at the Center for Media Research and Journalism (CIMJ), Faculty of Social and Human Sciences, Universidade Nova de Lisboa (UNL) and since 2013 editor-in-chief of SET Magazine.

Speaker: Raimundo Lima – Member of the Deliberative Council SET and Director of Technology and Operations – SBT

With various decades of service to Brazilian free-to-air television, he has worked for Diários Associados, TV Manchete, TV Globo (GINY), TV Band, SBT, TV Cultura/SP and Esporte Interativo. Throughout this period, he has held different positions at the networks where he has worked in the Journalism, Sports, Drama and Entertainment departments. He has also worked at several teaching institutions like the University of Brasília, PUC/SP and the Fluminense Federal University, among others. He is currently Member of the Deliberative Council SET and Technology and Operations Director of SBT.

Gilvani Moletta

Speaker: Gilvani Moletta – Director of Technology – TV Cultura

Technical Director of the Fundação Padre Anchieta responsible for the Engineering, Operations and Information Technology sectors; Electronic Engineer specializing in Digital Signal Processing; MBA in Project Management; Experience of 20 years in broadcasting.

Speaker: José Marcelo Amaral – Director of Engineering and Operations – RecordTV

With a degree in Mathematics from FAHUPE-RJ, a graduate degree in Information System from PUC-RJ and FGV-SP and an MBA in Information Technology from USP-SP, José Marcelo do Amaral has made an extensive contribution to the broadcasting sector. He joined Record TV in 1991 and is today the director for Engineering and Operations. At the television station he has developed systems for the radio and TV commercial operations area; implemented a system for producing news; managed the integrated management system (ERP) project and created a system for monitoring audiences from mobile devices, among other tasks. As technology director he has participated in initiatives for implementing non-linear editing, digital archiving and tapeless work flow systems. During this period, he has also become involved with issues referring to digital video and video transmission using internet protocols (IP). He was Director of the Free-To-Air TV Segment at SET (the Brazilian Society for Television Engineering), his principal challenge being to develop digital television technology for Brazil, and he is responsible for its implementation and expansion throughout the entire Record group. Amaral’s role also involves the Brazilian Digital TV System Forum, where he currently holds the position of President of this institution founded in 2006. One of his most challenging projects was the launch of the R7 portal, which is now the second-largest internet portal in Brazil. During his career he has also had the opportunity to head up the technical and operational planning and coordination of major sporting events broadcast by Record TV, the Guadalajara Pan-American Games (2011) Toronto (2015), the London Olympics (2012), Sochi (2014) and Rio (2016).

Speaker: José Chaves – Director of Technology – TV BAND

Speaker: Paulo Henrique Castro – Technology and R&D Director – TV Globo

Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program. Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE

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