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SET 30 years: read the report from 1988 about how the entity was created

As part of the 30th-anniversary celebrations of SET, we are sharing a historic document: the original press article published in the Journal of the Regional Engineering and Architecture Council of Rio de Janeiro, in May 1988, describing the creation of SET. The article takes up half a page of the journal (photo). Besides the text, there are four photos showing the audience that was present, the Minister of Communications and president of the CREA at the time; Adilson Pontes Malta, the first president of SET, as well as the current president, Liliana Nakonechnyj. Also highlighted is an enormous logo of the entity. (Text published in full)

Suddenly, TV: creating more space

In the presence of all the bosses of the national television networks, leading regional stations and the most important organizations of suppliers to the industry, SET – the Brazilian Society of Television Engineering was founded on March 25, in Rio de Janeiro. The new entity, which will fill a gap that hitherto existed in this area in Brazil, since to date the country has not had a national body that represented the television operations (engineering) sector, aims above all to enhance the professional and technical aspects of the sector, in addition to addressing a long-standing claim by all those – and there are over 10,000 nationwide – working in it.

The ceremony that founded SET – the Brazilian Society of Television Engineering – was held at the Sheraton Hotel in the presence of the Minister of Communications, Antônio C. Magalhães, the CREA-RJ and directors of the domestic TV networks, leading regional stations and industry representatives, not to mention the president of the SMPTE – Society of Motion Pictures and Television Engineers in person, Carlos Kennedy, who came from the USA to Brazil exclusively for that purpose. The SMPTE is the global industry entity.

First executive board

The first executive board of SET, already invested in their functions when the entity was founded, consists of President Adilson Pontes Malta (TV Globo), aided and abetted by Miguel Cipolla (TV Bandeirantes), 1st Vice President: Francisco Cavalcanti (TV Manchete), 2nd Vice President: Ricardo Fonseca Kauffmann (LG Engineering), Finance and Administration Director: Rubens Ortiz (TV Record), Deputy FAD: Jaime de Barros Filho (TV Globo), Events Director: Claudio Nemoto (Nikson), Deputy ED: Carlos Capelão (Phase), Technical Director: Luís Cláudio D´Avila (RBS TV Gaúcha), Deputy TD: Fernando Azevedo Ribeiro Mariano (Embravídeo), Social Communication Director: Romeu Cerqueira Leite (TV Globo), Deputy SCD: Heloísa Santana (TV Globo), Editorial Director: Olímpio Franco (April Video). The Fiscal Council of the first executive board of SET consists of Alfonsus Aurin (SBT), Francisco Julio Paiva Rabelo (TV Educativa), Mario Veras Júnior (IREB), Alfredo Miraluna Magdalena (TV Globo) and José Wanderlei Schumalzt. The Technical Council is Fernando Mattoso Bittencourt Filho (TV Globo), Newton Caggiano (TV Bandeirantes) and Orestes Lúcio Jardim Polverelli (TV Educativa). And, lastly, its first Editorial Council is Aurélio Garcia (SBT), Cauby Sampaio de Monte (Globotec) and Vitor Purri (ABERT).

The objectives of SET

The first president elected to the recently created Brazilian Society of Television Engineering (SET), Adilson Pontes Malta, announced that the purpose of the entity is the propagation, expansion, study, and enhancement of the technical, operational and scientific knowledge pertaining to that area. So much so, that it has already been proposed to promote research and development of television engineering technologies by means of activities that bring together all professionals involved in the technology sector in terms of television in Brazil.

And to achieve its goals, SET will bring together engineers, technicians, researchers, teachers, students and other stakeholders involved directly or indirectly in television engineering. Its membership structure will also include bodies, entities, businesses and other legal entities whose core business is directly linked to that technical area. Thus, it will create a forum for debating and opining about the use in Brazil of new technologies and processes involving the industry, in addition to cooperating with government agencies in setting out the technical rules and standards for television engineering, including the technical regulations for the area.

To encourage its members to, if possible, reaching out culturally and socially to all similar international entities, SET also proposes engaging with all domestic entities whose primary scope is the technical activity of interest to television engineering. Lastly, as its first president, Adilson Pontes Malta, has already put forward, it will publish technical periodicals, hold seminars, courses, and a conference, also be producing literature, engaging in every sphere to propagate television engineering in Brazil, and to establish high professional standards and enhance the training of specialists in this field.