Tecnology for sports
Moderator: Fernando Bittencourt, Former president of SET
An electronic engineer, he is the founder of FB Consultoria and former general director of Engineering at Rede Globo. He is part of the Deliberative Council of the SBTVD Forum and is a member of the international entities: IEEE, IBC and SMPTE. In 1994, he became the coordinator of the group created by SET and ABERT that studied and implemented digital TV in Brazil. He was a member of the Council of Social Communication of the Federal Senate. He is recognized worldwide as an engineer of notorious knowledge in the field of communications.
Co-Chair: Carlos Fini, Technology Director of SET and Technology Director at RBS Group
Carlos Fini is an electronic engineer, graduated in 1984 from São Judas University in São Paulo. He holds an MBA in Business Management from the Escola Superior de Propaganda e Marketing (ESPN) and a post-graduate degree in Telecommunications and Networks from Inatel. In TV Globo since 1979, he held the position of Engineering Manager in São Paulo from 1994 to 2012. Among his achievements, the installation of TV stations in São José dos Campos (TV Vanguarda) in 1988, TV Globo São Paulo in 1999 and the digital broadcasting system in 2007. Member of SET since 1988, where he leads the technology board and a member of the Brazilian Digital TV Forum. He is currently Technology Director of the RBS group in Rio Grande do Sul and Santa Catarina, where he is involved in the management of TV and radio operations.
Broadcasting the FIFA World Cup
Lise Cosimi-Breant has a long career at Host Broadcast Services (HBS), the company that transmits the global signal of the FIFA World Cup. She will discuss the technical, operational and logistic aspects of producing this huge event. It will be a unique opportunity to share knowledge about an activity of global proportions and with an audience of billions of people.
Speaker: Lise Cosimi-Breant, Chief of External Relations at Host Broadcast Services (HBS)
Lise Cosimi-Breant is Host Broadcast Services (HBS) Chief of External Relations, the world’s leading provider of sports events. She has six FIFA World Cups on her resume.
Lise Cosimi’s early career took in Eurosport, TEAM Marketing and Paris Saint-Germain Football Club. In 1997, she joined the Information & Communications department of TVRS 98, the host broadcaster of the 1998 FIFA World Cup France™.
She then joined HBS for the 2002 FIFA World Cup Korea/Japan™. On the FIFA World Cup projects, Lise has been the Head of Information & Liaison for the past four World Cups and remains in her role for the coming 2018 FIFA World Cup Russia™. For FIFA projects, she will become Director of Customers Relations as of January 2019.
Lise has also covered various international events like the 2003 Athletics World Championships or the 2006 Doha Asian Games. She is now preparing the Asian Games in Jakarta.
Today, In the HBS corporate structure, Lise is Chief of External Relations. She oversees several departments, and acts as HBS Director of CEO Office.
Her responsibilities encompass:
• CEO Office daily management
• Communication (Internal & corporate)
• Information (to Media Rights Licensees -online & offline)
• Broadcast Liaison (Operational management of Media Rights Licensees unilateral broadcast operations event time)
• Host Liaison (Legacy programmes and Special Events in host countries ex: World Broadcasters Meetings and Venue tours)
• Knowledge Management
• Broadcast Academy by HBS