Como medir e monetizar a audiência digital da sua rádio

29/06/2018

Como medir e monetizar a audiência digital da sua rádio

Nessa palestra vamos falar de fragmentação, indexadores, bots, marketing digital e mostrar os pontos chave para sua rádio apurar de forma confiável sua audiência digital e, com isso, calcular o inventário de mídia e seu potencial de faturamento trabalhando os principais formatos digitais.

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