Carlos Fini is President of the Brazilian Society of Television Engineering (SET), with a two-year term of office from 2019-2020, CTO of the RBS Group, one of Brazil’s largest media groups, where he directs TV and Radio operations and Director of the Gaucho Association of Radio and Television Broadcasters (AGERT), acting on the technical committee. He is an electronics engineer, with a specialization in Business Management and a graduate degree in Telecommunications and Networks. He worked at TV Globo from 1979 to 2012,  taking up the position of Engineering Manager in São Paulo in 1994. His professional background includes the implementation of the television channels in São Jose dos Campos in 1988 (TV Vanguarda), São Paulo in 1999 (TV Globo SP) and the digital transmission system in the same city in 2007. He has been a member of SET since 1988 and a participant in the Technical Module of the Brazilian Digital TV Forum (SBTVD Forum), where he was coordinator of multiplexing and middleware standards from 2006 to 2012.

This presentation will discuss the future of the satellite industry and how this technology is preparing to act in the world of VOD, streaming, and 4K in a competitive way. Topics such as new solutions for broadcast and signal contribution, the transition from the parabolic base of the analog to digital signal, the satellite as complementary coverage of Digital Terrestrial TV and the perspective of the DTH operators will be addressed.
Keep abreast of what has changed, what will change and what is already offered.

In this role, he is responsible for guaranteeing the delivery of pay TV channels for our clients with expected quality and availability.

Luis Otavio began his SKY Brasil career as Engineering Supervisor in 1995, moving up to Engineering Manager in 2001, position hold until 2008 when he became Director.

Among his many notable accomplishments, Luis Otavio participated in the project and construction of Brazil Broadcast Center, the 1^st DTH Broadcast Center in LATAM back in 1995 and 1996. He was also responsible for three Satellite Transitions at DirecTV and SKY in 1998 – 2008. In addition, he was responsible for consolidating three Broadcast Centers in one during SKY/DTV entre 2005 – 2007, including all systems, operations and employees, besides launching HD in 2009, OTT platform in 2011 and Wireless Broadcast (LTE) from 2012 to 2013.

In 2015 to 2017, he leads the project of the new Broadcast Center in Jaguariúna.

In 2017 as recognition and contribution to the business gained the Vice President of Engineering and expanding his accomplishments with succeed the launching of the new satellite SKYB-1 and implementation of the new Broadcast Center in Jaguariúna.

In February 2019, he expanded his responsibilities and took over the Set Top Box and Broadband in Brasília.

Luis Otavio holds a Telecommunications Engineering degree from Universidade Federal Tecnológica do Paraná and Communications & Digital TV Systems post graduate degree from Instituto Nacional de Telecomunicações

The development and application of new technologies have brought about significant impacts on the model for producing and distributing content. Nevertheless, the availability of these technologies needs to be aligned with the changes in the production workflow and the attitude of those professionals engaged in the work environment. In journalism and sports, where agile delivery of information is a fundamental issue, storage, post-production, and display technologies have revolutionized the market and have made different players more competitive insofar as more vehicles now have access to those technologies.

With various decades of service to Brazilian free-to-air television, he has worked for Diários Associados, TV Manchete, TV Globo (GINY), TV Band, SBT, TV Cultura/SP and Esporte Interativo. Throughout this period, he has held different positions at the networks where he has worked in the Journalism, Sports, Drama and Entertainment departments. He has also worked at several teaching institutions like the University of Brasília, PUC/SP and the Fluminense Federal University, among others. He is currently Member of the Deliberative Council SET and Technology and Operations Director of SBT.

A ground-breaking gathering not to be missed, the Ultra HD Forum and the Projeto UHD Brasil (UHD Brazil Project, in English) will both be at the SET Breakfast @ NAB Show Seminar to discuss the development of ultra-high definition imagery technologies. The debate will focus on recent productions and means of distribution (internet, subscriber TV and terrestrial TV). There will be room for the presentation of data on production and global consumption of television sets capable of reproducing UHD content and major events transmitted in 4K. The Ultra HD Forum and the Projeto UHD Brasil are respectively global and national associations that bring together the leading industry players and entities focused on the next-gen TV.

Olímpio José Franco is general director and member of the SET Board of Former Presidents. He is an electronic engineer with an extensive career in the field of television broadcasting. In 1969, he joined the Padre Anchieta Foundation (Radio and TV Cultura, São Paulo), as a trainee, from where he left only in 1988, when he held the position of technical director. From 1988 to 2003, he was technical director of TV Jovem Pan. He has owned Olympic Engineering in Audio and Video Systems since 1985, working on audio and video projects and installations. He is the founder of SET, having served as president for four terms, as well as being technology director and vice president at various times. He is a life member of SMPTE and member of the Technical Module of the SBTVD Forum. In 2017 he received the “Honorary member” awards from the ITE (Institute of Image Information and Television Engineers – Japan)   and Radio Achievement Award 2017″  from ARIB (Association of Radio Industries and Businesses).

In-cloud application solutions are now showing their huge potential for collaborating with the challenges faced by the media market. The scalability profile, speed of set-up, alignment with the OPEX cost model and the power that renders investments in new low-cost business models viable show that use of the cloud platform, with the entire “menu” of services it provides, cannot be ignored. The notable evolution in connectivity infrastructure and new compression standards leave us in no doubt that we need to fully grasp these capabilities if we are to take full advantage of this technology. The panel proposes to show how this evolution will enable the increasing use of these services in the media market.

The exponential growth of video delivery technology for OTT digital services will have a great impact on the existing TV linear services, enabling the vision of TV 3.0, where broadcast and broadband converge to a more value added consumer experience.

The panel proposes a discussion around the new attributes that traditional TV should embrace from Digital, such as, but not limited to, consumer knowledge with advance audience analytics, addressable and programmatic advertising, multiple video formats deliver, low latency video encoding and metadata orchestration for the new discovery paradigm.

Marcelo Guerra works in different initiatives in Digital Transformation, Big Data, Second Screen and Interactive Experiences and innovations in Digital Media. He has worked in the company for 13 years in different functions including Projects, Digital TV, Entertainment Operations, Post-production and Strategic Technology Planning. Graduated in Electronic Engineering and Telecommunications at Gama Filho University, he holds MBAs in Marketing Management from PUC-RJ and Business Management from IBMEC-RJ.

This presentation aims to answer the following challenging questions for broadcasters in the new IP environment:

How are the new video and audio over IP transport standards (2110, AES67, NDI) influencing the design of new production centers?

How will they change the working scope of the broadcast engineer? What will be the new necessary skills?

What are the advantages and disadvantages in relation to the traditional approach?

How does change affect remote production (a topic that has gained importance in recent years)?

Lourenço Carvano has more than 38 years of experience in television, with previous experience at TV Record and TV Manchete, where he held the position of Engineering Manager. In 1991, he joined Globosat, where he began as Supporting Manager and currently holds the position of Technology Director of Content Production. At Globosat, he led a series of projects such as the first automated display center in Brazil, the migration to HD in 2007, the first 4K broadcast of a World Cup in 2014 and, more recently, the 4K HDR OTT broadcast of the 2016 World Cup, in partnership with Samsung.

In a converging market, and with Industry 4.0 advancing by leaps and bounds, the audiovisual sector is experiencing unprecedented change. The structures are becoming more open, proprietary solutions are beginning to no longer make sense at several points of the production chain, while solutions involving customizable platforms appear to be the solution in an IP world of constant migrations and searches for patterns that create standards in workflows.

In this context, to argue that hardware is losing ground to software is no longer a trend, rather a reality, since we are advancing towards total integration of the ecosystems and the interconnection of people and machines with the confluence of  artificial intelligence and machine learning, or cognitive computing. Media convergence is a reality and we have to analyze it.

To that end, SET has invited specialists in TV engineering at the leading Brazilian TV market, to debate and explain to broadcasters and industry professionals present at the SET Breakfast @ NAB Show Seminar what they have seen so far at the trade show and what they are thinking about developing in 2019 in their day-to-day work.

Journalist, professor of Digital Design and Advertising & Propaganda at Pontifical Catholic University of Campinas (PUCC); Professor of the Postgraduate Course in Executive Production and Television Management at FAAP (Fundação Armando Alvarez Penteado) and researcher at the Center for Media Research and Journalism (CIMJ), Faculty of Social and Human Sciences, Universidade Nova de Lisboa (UNL) and since 2013 editor-in-chief of SET Magazine.