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SET at 2017 NAB SHOW

 April 24th to 27st, 2017

Information/SubscriptionNewsSponsorsProgram - April 24thProgram - April 25thProgram - April 26th

Join our activities in Las Vegas
SET is announcing its participation at 2017 NAB Show, with a series of activities aimed at promoting and strengthening business opportunities for the Brazilian broadcast and new media markets.


April 24-26, 2017 – 6:30 to 9:00 a.m. – room: N116 (North Hall)

14 talks – 2 technology forums

The SET BREAKFAST @ NAB SHOW is an exclusive SET seminar that takes place within the NAB Show, bringing together opinion leaders, professionals and businesses to discuss the key trends and technological innovations for broadcast and new medias. The event kicks off, as always, at 6.30 am, and ends at 9.00 am before the US trade show opens. Around 400 people participate. In 2017, the SET Breakfast @ NAB Show will celebrate 26 years. Registrations open to Brazilian and Latin American citizens (Idiom: English, simultaneous translation will not be available).

2017 SET EXPO Booth – (SU8923SR)

April 24 – 27, 2017 – from 9:00 a.m. to 6:00 p.m.

The SET EXPO booth at the NAB Show promotes the largest broadcast and new media event in Latin América among the professionals circulating in the corridors of the exhibition pavilion. SET EXPO will take place in São Paulo, Brazil, between August 21 – 24, 2017.

SET ROOM – N116 – North Hall

April 24 – 26, 2017 – from 9:30 a.m. to 5:30 p.m. – room: N116 (North Hall)

A meeting and support point for both Brazilian visitors registered by SET and those participating in the SET BREAKFAST @ NAB SHOW Seminar, who will have support services such as computers, internet, coffee, water and meeting tables. There is no charge for using it and booking is not required.

Register free of charge to visit the Trade Show  

April 24 – 27, 2017

Brazilian citizens interested in visiting the trade show enjoy special service. SET will do the registration for free. When you get to the exhibition pavilion, just pick up your badge.

Register on April 24, 25 and 26, from 10:00 a.m. to 5:00 p.m., in Room N116 at the Las Vegas Convention Center.

Brazil Pavilion (SU1721)

Organized by the Brazilian Union of Electrical, Electronic and Similar Device Industries of Electronics Valley (Sindvel), by Eletroeletrônicos Brasil and by APEX, this year’s Brazilian pavilion will host 15 Brazilian companies exhibiting their products at the NAB Show. This is Brazil’s 11th participation at the trade show with a dedicated pavilion. SET is jointly supporting this initiative with the SBTVD Forum.


SET is offering certificates of participation at the SET BREAKFAST @ NAB SHOW Seminar and at the NAB Show Trade Show for those who register through the SET web site and sign the roll call sheet in the SET Room or on the SET booth during the event.
The certificates will be available on the SET web site from May 7th, 2017 onward. To issue them, you will need your user ID and password.

Click here

Download Lectures

Click here


Conference: April 22 – 27 , 2017 | Trade Show: April 24 – 27, 2017

The NAB Show is the world’s largest trade fair for products and services in the fields of broadcast, digital media and television, and is promoted by the National Association of Broadcasters (NAB). This year, the event will take place between April 22nd and 27th, in Las Vegas (USA). Around 100,000 participants are expected from 150 countries.

Be a sponsor

Your company can sponsor our event.
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Advantech Satellite Networks

Advantech Satellite Networks provides advanced VSAT platforms that support Ultra High Throughput Satellite communications, applicable to LEO, MEO and GEO constellations in a rapidly expanding smart satellite environment, based on the technologies, patents and traditions of previously acquired companies, such as RCA, SPAR Aerospace, EMS Technologies, SpaceBridge. Our proven, cost-effective, and highly reliable system solutions are meeting the ever-increasing need for high availability, high-bandwidth infrastructures essential to military and government communication, as well as cellular network providers, B2B, broadcasters, robust and secure enterprise corporate networks, and B2C. We integrate award-winning research and development engineering into our designs. The result: precise customer tailored solutions with lowest overall total cost of ownership: capital and operating costs.

Contact: [email protected] |  [email protected] +55 11 4810-8890 |  aSatNet.com


ARRI software 4.0 SkyPanel
Camera ARRI modelo Alexa LF
Microfone XS1, MKE Essential, HSP Essential e microfones sem fio G4. Handmic Digital
Mixer/gravador Sound Devices MixPre-10T
Refletor LED Gemini Litepanels
Skypanel S360-C
Tripé Flowtech Sachtler

Contact:  21 2240-3399 | [email protected]www.eurobrastv.com.br | www.arri.com


Bitmovin is a leading provider of video infrastructure for online media companies and enterprises globally. Bitmovin technology innovations focus on video encoding, playback, and analytics around user experiences. Innovations include the co-authoring of the MPEG-DASH streaming protocol, and massively parallel cloud-native encoding. For more information, please visit www.bitmovin.com.
Tom McCarthy | [email protected]

Cisco / AD Digital

A Cisco é o líder mundial em TI que ajuda as empresas a aproveitar as oportunidades de amanhã, provando que coisas incríveis podem acontecer quando você conecta o desconectado anteriormente. Na Cisco clientes vêm em primeiro lugar e uma parte integrante do nosso DNA está criando parcerias de clientes duradouros e trabalhar com eles para identificar suas necessidades e fornecer soluções que suportam o seu sucesso.
O conceito de soluções que estão sendo conduzidas para enfrentar desafios específicos do cliente tem sido com a Cisco desde a sua criação.

Em Novembro de 1994, Daniela Souza fundou a AD Digital. No decorrer dessas mais de duas décadas, a empresa se especializou na integração de sistemas e prestação de serviços, sendo, atualmente, um dos grandes nomes do mercado de mídia brasileiro.
Para preservar ou otimizar futuros investimentos em um ambiente heterogêneo é preciso pensar na integração entre softwares com aplicações de fornecedores distintos. É responsabilidade do integrador extrair o melhor de cada tecnologia e garantir a intercomunicação entre elas.
Como provedor de soluções, a empresa agrega valor à tecnologia ao pensar na integração desta com o ambiente atual do nosso cliente, visando preservar os investimentos já realizados ou em deixa-lo preparado para adaptar-se rapidamente no futuro da forma menos custosa possível, sem falar da promoção do alinhamento da estratégia com a área técnica. Não se trata apenas da venda de um produto e sim de uma proposta de valor que vai muito além do licenciamento e fornecimento de recursos computacionais.
Na prática, a AD Digital atende o mercado com soluções taylor-made, por entender que cada negócio é único e merece abordagens diferentes, independentemente de seu nível de complexidade ou porte. Assim, extrai o melhor de cada solução, proporcionando sinergia entre várias marcas e otimização dos investimentos.

André Altieri
[email protected]
11 5508-2417


A specialist in digital video broadcasting for the broadcasting and telecom industry, based in France, ENENSYS Technologies has been offering highly innovative solutions for the actors of the media chain for fifteen years, enabling them to efficiently distribute their content. ENENSYS Technologies designs and manufactures innovative professional equipment and software enabling Efficient Video Delivery over Terrestrial (ATSC3.0, DVB-T/T2, ISDB-T/Tb, HbbTV…), Satellite (DVB-S/S2/S2X) & Telecom Networks (4G/5G, IPTV, OTT). We also provide Test & Monitoring equipment with the TestTree brand. With the recent acquisition of Expway, a world leader for Mobile Phone and Set Top Box middleware, ENENSYS’ solutions are now covering the entire Media Delivery Chain, from the head-end all the way down to the receiver. Mastering the complete delivery chain creates huge possibilities taking the Network to the next level. The origin of the ENENSYS name proudly means: ENd to ENd SYStems. Thanks to ENENSYS Technologies, more than 1.5 billion people are receiving their video programs, on all types of networks (Terrestrial, Satellite, Mobile or Telecom). All in the best quality. We have the solutions and the experience to optimize, secure and monetize any type of Media Delivery Networks.
• We have a wide range of solutions to optimize the RF Spectrum (Advanced standards using SFN such as ATSC 3.0 or DVB-T2) or to avoid duplicating similar content over the delivery networks (LTE Broadcast, OneBeam, …).
• Viewers are expecting the best quality. We offer advanced seamless switches and QoS/QoE Monitoring solutions to make sure the service is operational 24h a day, 7 days a week.
• We will help the Network Operators to bring additional value to the delivered content, by enabling targeted Ad Insertion (more revenue per Ad) or local Ad Insertion (more advertisers), and by enabling hybrid services over their networks.
+33 (0) 1 70 72 51 70
[email protected]



Diego Julidori – [email protected]
Tatiane Munhoz  – [email protected]
21 3958-2562


Eutelsat Communications in one of the world’s largest satellite communication operators. With a global fleet of satellites associated with a ground-based infrastructure, Eutelsat enables government clients and the video, data and fixed and mobile broadband markets to communicate effectively with their consumers, irrespective of their location. More than 7,000 television channels operated by the largest media groups are transmitted by Eutelsat to a million viewers equipped to receive DTH or connected to ground-based networks. Headquartered in Paris, with offices and telecommunications hubs around the world, Eutelsat has a workforce consisting of over 1,000 people in 46 countries who are dedicated to delivering the highest quality of service.
+ 55 21 2524-0894
[email protected]



Hertz N. da Silva – [email protected]
Sidnei Britto – [email protected] / [email protected]
Telefone: 12 3923-9208


Founded in 1977, Hitachi Kokusai Linear Equipamentos Electronics became an important provider of broadcasting equipment in Brazil and South America, having deployed over 40,000 equipment in more than 40 countries, in 40 years.
Investment in R&D put the company in a unique and privileged position. We have a team of experts comprised of researchers, engineers, and after sales support team, engaged to develop, manufacture, install and provide after sales services for products and systems for transmission, retransmission, encoding, multiplexing and distribution with microwave link.
Since 2011, Hitachi Kokusai Linear is an important base of Hitachi Kokusai Electric from Japan.
35 3473-3473


Intelsat S.A. (NYSE: I) operates the world’s first Globalized Network, delivering high-quality, cost-effective video and broadband services anywhere in the world. Intelsat’s Globalized Network combines the world’s largest satellite backbone with terrestrial infrastructure, managed services and an open, interoperable architecture to enable customers to drive revenue and reach through a new generation of network services. Thousands of organizations serving billions of people worldwide rely on Intelsat to provide ubiquitous broadband connectivity, multi-format video broadcasting, secure satellite communications and seamless mobility services. The end result is an entirely new world, one that allows us to envision the impossible, connect without boundaries and transform the ways in which we live. For more information, visit www.intelsat.com.
+55 21 2213 8900
[email protected]


Empresa líder reconhecida em OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Plataforma Educacional de Video) e nos mercados EVP (Plataforma de vídeo corporativa), Kaltura surgiu como a plataforma de vídeo que mais cresce, e como a empresa que mais oferece funcionalidades aplicados em múltiplos casos de negócios. Kaltura está implantada globalmente em milhares de empresas, empresas de mídia, provedores de serviços e instituições de ensino que envolve centenas de milhões de telespectadores em casa, no trabalho e na escola.

A empresa está comprometida com seus valores fundamentais em arquitetura abertura, com flexibilidade e colaboração junto aos nossos clientes, e apoia a comunidade do projeto de gestão de vídeo de código-fonte aberto do mundo, que está com mais de 100.000 membros da comunidade.

Contato: Edmar Moraes – [email protected] -+55 11 99825 8340


Soluções OTT-TV e Online Video Platform


Leyard Optoelectronic Co. Ltd. was founded in 1995, with headquarters in Beijing, China, and shares traded on the Shenzhen stock exchange. With decades of experience, all panels are manufactured by Leyard using all its expertise in technology, design and processing of LED panels. The brand is showcasing to its clients the technological options available, as well as more recent and better produced offerings – worldwide, anywhere.
World leader in LED fine pitch panels and pioneer in offering a visual experience. Our objective is to undertake unforgettable digital signage projects that differentiate environments, and using the technology we develop we afford our clients unique experiences, realizing and transforming to information, advertising, films, shows, presentations, and games, in other words, making experiences come true.
Our products can be applied in broadcasting, sporting arenas, stadiums, billboards, retail digital signposting, control rooms, exhibitions, large-scale events, digital cultural experiences, and special projects, among others.
Own operation in Brazil: Leyard, with its headquarters in Pinhais/PR and an office in São Paulo/SP, in addition to a technical assistance network throughout Brazil.
www.leyard.com.br | www.planar.com
41 3059-5100 ou (11) 4007-2363

Line Up

LineUp is an engineering company with 28 years in the broadcast market, focusing on systems integration, Projects and installation. It is recognized as one of the leading suppliers of audio and video solutions of the Brazilian Digital Media market. It is showcasing its portfolio of projects for TV channels, Producers, Universities, Mobile Units, Sporting Events and Telcos.
For the 2019 SET Expo, LineUp will have a 72m² booth and will show off complete updated solutions for the new demands of the market, using its space as an opportunity to interact with some of its partners: FOR-A, JVC, Aveco, AEQ, IHSE, IBM Aspera, MOG and Tedial.
(11) 3065-1177
[email protected]


Fábio Tsuzuki – [email protected]
Murilo Santos-[email protected]
(11) 3063-4411


Produtos / Serviços

Produtos & Serviços: Megatrax é a líder mundial independente em música para produção. Fundada por compositores e até hoje administrada por compositores, nossa música tem sido destaque em milhares de filmes, trailers, shows de TV, comerciais, promos, apresentações, webcasts, podcasts e muito mais. Apesar de grandes créditos, o que nos destaca de nossos concorrentes integrantes de grandes corporações é nossa independência, que nos permite ser flexíveis e criativos o suficiente para produzir música da mais alta qualidade, juntamente com um incomparável atendimento personalizado. Com um seleto número de catálogos de primeira linha, Megatrax pode garantir que você irá encontrar a trilha perfeita para todas as suas necessidades… ou iremos criá-la para você através de nossa divisão de música personalizada Aircast. Por mais de vinte e cinco anos, Megatrax tem sido a favorita de grandes redes de televisão e estúdios de Hollywood… Megatrax realmente é “The Sound of Entertainment ®!”

Contato: Diana Corbin – Diretora Comercial, Brasil – [email protected] – 55-22-3259-9393

Meta Plural

Patrick Edward Lynch –  [email protected]
61 99997-6505

MGE Broadcast

Contact:+55 11 2952-0000 |  [email protected] http://www.mgebr.com.br/


Newtec is specialized in designing, developing and manufacturing equipment and technologies for satellite communications. As a pioneer in the industry, Newtec is dedicated to creating new possibilities for the broadcast, consumer and enterprise VSAT, government and defense, cellular backhaul and trunking and mobility, offshore and maritime markets. Our products and technologies can be applied in a wide range of single and multiservice applications from DTH broadcasting, video contribution and distribution and disaster recovery and backbones for cellular backhauling, to small and medium enterprises, SCADA and oil and gas networks, aircrafts and vessels.

 +55 11 2092 6220
[email protected]

Opic Telecom

For 24 years we have focused on solutions for radio and television stations, serving the whole of Brazil and Latin America.
We are specialized in developing projects and integration into broadcast equipment, and we operate in the field of technical consulting on transmission and operations at Radio and TV stations.
Our service ranges from the layout of the broadcaster (infrastructure) to go-live (acoustic treatment, design, technical furniture, lighting, scenarios, installation of equipment, and transmitting stations, among others).
Opic Telecom is always innovating in projects and seeking the highest technology on the market, representing the best brands of Broadcasting equipment.
(16) 3627 8284
[email protected]


Since the foundation of our company in 1918, we at Panasonic have afforded our clients a better life, always putting people at the center of our activities and, therefore, focusing on their lives. Since then, based on our innovative technology for electronic products, we have provided an extensive variety of products, systems and services, from consumer electronic products, to industrial devices and products for construction and storage. In a range of areas and spaces, like residences, communities, companies, travel and cars, we will continue working intensely to offer new values for a better life to help strengthen the concept “A Better Life, A Better World”​ (Uma vida melhor, um mundo melhor) for each client individually.
11 3889-4000
[email protected]

SDB Multimidia

SDB Multimidia is a “Platinum Reseller” of Harmonic in Brazil, one of the world leaders in multimedia solutions. Using products manufactured by Harmonic, we develop the best project for delivery to our client, together with our partners. We are also an Authorized Reseller of Advantech Wireless, headquartered in Montreal, Canada, a leading supplier of wireless broadband telecommunications solutions, critical governmental and military infrastructure, including the range of GaN/GaS Solid State Power Amplifiers and microwave links.
(12) 3923-9208
[email protected]


Contact: David Cardoso – [email protected] | 11 5633-2855 |  www.sdc.com.br

Seal Broadcast

Specialized in serving the broadcast field and content producers, Seal Broadcast & Content is a systems integrator and provider of media and entertainment solutions, helps its clients achieve their objectives in strategic business with greater quality and agility. It serves specific segments in the digital media content production and distribution market.
11 3877-4017
[email protected]


World leader in satellites, SES provides communication solutions and products for TV channels, content and internet providers, fixed and mobile telephony operators; and adds value the services of MX1, global leader as a media services provider.
New products: SES-6, SES-10, SES-14, SES-4, MX1 360 Platform, VoD Everywhere, OU Flex, UHD Platform (4kUHD), Headend in the Sky, Sex Mux KU Brazil.
[email protected] [email protected]
11 4302-2250


Solutions for the broadcast market, involving the entire content production chain, including external cameras; studio cameras; PTZ robotized cameras; LCD and OLED monitors; recorders; production switchers; optical storage; LED panels; projectors; workflow solutions in HD, 4K and HDR ; IP infrastructure solutions for live production; educational market solutions; corporate market solutions; cloud solutions for external contribution workflow in journalism and content production.

  (21) 2187-2301 / (11) 2196-9468 



Systec Telecom
Iatyr Cesquim – [email protected]
Eduardo Bicudo –  [email protected]
11 2090-3551


Contact: Manuel de la Serna – manolodelaserna@teradek.com




(SET Breakfast @ NAB Show)

April 24-26, 2017 – 6:30 a.m. to 9:00 a.m. – room: N116 (North Hall) – Las Vegas Convention Center

Horário Palestra
Horário Palestra


Breakfast, registration and networking


Openning Ceremony and Welcome Message

Liliana Nakonechnyj, President of SET

LILIANA NAKONECHNYJ.  President of SET. She graduated in telecommunications engineering at PUC-Rio. A large part of her professional life has been dedicated to deploying television distribution systems, initially analog, and later digital – terrestrial broadcasting stations as well as radio, satellite and fiber optics based contribution and distribution systems. Also, for many years, she was in charge of engineering support for broadcasters affiliated to TV Globo. She has always been interested in promoting new technologies, leading studies and tests for the introduction of digital television in in Brazil between 1994 and 2006, and demonstrations and tests of UHDTV in more recent years. She is a member of the National Council for Social Communication, an auxiliary body to the Brazilian Senate.

Carlos Fini, Diretor of Technology, SET and RBS TV

(PT) Carlos Fini é engenheiro eletrônico, diretor de Tecnologia da SET e membro da entidade desde 1988. Atualmente, exerce o cargo de diretor de Tecnologia de TV e Rádio do Grupo RBS (RS/SC), onde faz a gestão das 18 geradoras de TV e de rádio. Trabalhou na TV Globo entre 1979 e 2012, onde realizou a implantação das emissoras de São Jose dos Campos (TV Vanguarda/1988), da TV Globo em São Paulo (1999) e do sistema de transmissão digital na capital paulista (2007). Coordenador da Norma de Multiplexação e da Norma de Middleware do Fórum Brasileiro de TV Digital (Módulo Técnico), entre 2006 e 2012.


Talk 1

How broadcasters can transform their business through the new technologies in IP video

The new media brought challenges and tremendous adaptations to broadcasters. In this lecture, you will learn more about new video coding techniques, along with new sources of IP capture and production, as well as market innovations such as OMD (Open Media Distribution), MABR (Multicast ABR) and IP Fabric for Media.

André Altieri, Sennior Account Manager, Cisco Brazil

André Altieri is the senior account manager for Cisco Brazil. An electronic engineer gratuated by Inatel, he has a business degree from the University of Pennsylvania and a marketing degree from the Escola Superior de Propaganda e Marketing (ESPM). He owns AltieriNet Comércio e Serviços de Informática.


Talk 2

Positive impact of satellite utilization in the switch off process in Brazil – The example of France and its similarities with Brazil  

Digital migration is progressing rapidly worldwide and an increasing number of TV homes are switching from analog to digital reception modes. In Brazil, digitalization is creating new opportunities for the broadcast industry as well as the economy, bringing digital TV and broadcast innovations such as HD or even Ultra HD and interactive/hybrid TV services seamlessly to everyone throughout the country. In this presentation, it will be presented the process developed in France and some of the similarities with the Brazilian process.

Speaker: Rodrigo Campos, General Director, Eutelsat do Brasil

Rodrigo Campos is the General Director at Eutelsat do Brasil. He is the head of the Brazilian operation, being responsible for developing Eutelsat’s commercial efforts aligned with the overall strategy of the group in Brazil. With over 20 years in various leading positions in the satellite industry, Rodrigo is a leading expert in the satellite communication.


Talk 3

Reaching New Viewers Requires a New Approach

Media delivery and consumption has changed drastically in recent years, with viewers now demanding seamless, anytime, any device TV, programmers are scrambling to adjust their delivery approach to meet expectations. In order to meet the demands of the new media consumer, programmers need to reevaluate their traditional contribution and distribution models and deploy more efficient, cost-effective, and reliable ways to deliver content. Discover how Intelsat has modernized business models with the highest penetrated video neighborhoods in Latin America, next-generation high throughput EpicNG satellite technology, and managed services to allow you to cost-effectively expand one channel at a time, maximize traffic on bandwidth, and optimize your network to deliver any device experiences your audiences demand.

Marcelo Amoedo, Sales Director, Broadcasting Division, Intelsat

Marcelo Amoedo is the sales director of the Broadcasting Division (Southern Region, Brazil) of Intelsat. He holds a degree in business administration from UNESA with an MBA in Digital Television from Universidade Federal Fluminense (UFF).


Talk 4

Technical Approach to Advanced 4K/8K Video Systems

In this lecture will be addressed the following topics: LSSIEL (single sensor of large size with internal expansion lens), technology to make accessible 4K camera; and the conceptual model of the IP-based production system with open hybrid SDR/HDR technologies.

Neil (Noriaki) Ugo, Product Manager, Imaging Network Division, Panasonic

Neil ( Noriaki ) Ugo is product manager at the Imaging Network Division, Panasonic Corp., Osaka, Japan. He is currently is  in Japan as product engineer for 4K professional video camera including VariCam 35.


Talk 5

Media & Entertainment: overcoming barriers to reach unlimited potential

The next stage of the media and entertainment industry is clearly how to achieve the digital transformation that takes over the world today. Shortening distances so that content created and distributed is close and in a place where customers and users can access easily becomes critical to the success of the media and entertainment industry. Learn during the lecture how to be present in a place where the high-performance, direct connections of the entire media chain enable the delivery of products at top speed and superior quality to a global and exponential marketplace.

Diego Julidori, Product and Market Intelligence Manager, Equinix

Diego Julidori is an eletronic engineer, graduated by Inatel. He holds an MBA from the Getúlio Vargas Foundation, as well as specializations at famous business schools such as Dom Cabral Foundation, University of California and University of Michigan. Before starting his career at Equinix in 2010, he worked at Linear and LG Electronics.


Closing ceremony

First day closing ceremony and gift raffles

Leonardo Chaves, Transmission Technology Manager at TV Globo



(SET Breakfast @ NAB Show)

April 24-26, 2017 – 6:30 a.m. to 9:00 a.m. – room: N116 (North Hall) – Las Vegas Convention Center

Horário Palestra
Horário Palestra


Registration, breakfast and networking


Welcome Message

Emerson Weirich, SET Regional Director

Emerson Weirich – Executive Manager for Radio and Television Engineering – EBC/ SET With a degree in Electrical Engineering and a Master’s in Science and Technology Management, he took a specialization course in digital video in Japan, and has professional experience in the field in Germany. He has also worked at several communication companies: RBS TV, TVE RS, Radiobrás, TV Justiça (Court TV) and EBC. He is currently Executive Manager for Radio and Television Engineering at EBC – the Brazil Communication Company (TV Brazil, TV NBR, the Integración Channel, TV Escola (School TV), Rádio Nacional and Rádio MEC). He is currently SET regional director for the Mid-West.


Talk 1

Revenue generation opportunities by offering broadcast over VSAT in addition to Internet services

Operators of video contribution and distribution networks increasingly find themselves in a situation of operating a small scale network of remote vehicle, contribution sites and distributions points. These sites have varying demands for bandwidth and connectivity requirements for remote management and planning. Typically these networks evolve from broadcast networks with a small scale data overlay for monitor and control – increasingly it makes sense for these networks to be operated by a service operator who typically offers internet connectivity, but using recent advances in VSAT network design can be readily combined to offer broadcast capability up to 4k UHD resolutions.  This presentation will describe a satellite networking solutions that efficiently combines both broadcast and data operations to optimize satellite resources while increasing the robustness of the network and creating opportunities for additional revenues and cost savings.

Speaker: Carlos Xavier. General Director, Advantech Wireless do Brasil


Talk 2

New Encoding Platforms: Bare Metal, Base Encoding Software and Virtualization

The talk aims to clarify doubts about the new Bare Metal, Enconding Base Software and Virtualization technologies and show how they can help the broadcaster reduce HD signal distribution costs and support the improvement of its ISDB-Tb signal coverage. Harmonic pioneered the development of broadcast-quality software-based encoders with the high-efficiency PURE algorithm capable of delivering multiple channels in a single chassis, serving the terrestrial, satellite and OTT markets simultaneously.

Speaker: Sidnei Brito, Commercial Director of SDB Multimedia (Harmonic Platinum Partner in Brazil)

Sidnei Brito is an electronic engineer graduated by the Pontifical Catholic University, with more than 20 years of experience in the television area. He is the Commerical Director at SDB Multimídia (Platinum Partner and Authorized Repair Center of Harmonic in Brazil).


Technology Session

Moderator: Fernando Bittencourt, International Director of SET.

FERNANDO BITTENCOURT International Director – SET/ Consultant at FB Consultants Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

Talk 1

Looking deep into the future: media infrastructure prospects in 2036

What will media enterprise infrastructure look like in 2036? Current trends of IT/IP/cloud provide some guidance for the structure of future systems. This paper takes a deep look at the evolution of system’s components and architecture and examines some possible scenarios for infrastructure choices. Considered will be; extrapolated trends for transport, networking, storage, compute and cloud futures. Discussion of exponential technology growth and its impact on media creation, production and distribution.

Speaker: Al Kovalick, founder, Media Systems Consulting

(PT) Al Kovalick é fundador da Media Systems Consulting. Trabalhou durante 20 anos em campo com sistemas híbridos audiovisuais e de TI, e atualmente se concentra em sistemas de mídia, fluxos de trabalho baseados em arquivos e migração de nuvem para instalações de mídia. Seu livro, “Sistemas de vídeo em um ambiente de TI”, foi o primeiro a cobrir os aspectos importantes da convergência de sistemas audiovisuais e de TI. Em 2009, foi premiado com a medalha David Sarnoff da SMPTE para realização de engenharia. É membro do IEEE, e ex-diretor de educação e membro da SMPTE.

Talk 2

Content in a Digital Age

Speaker: Bill Hayes, presidente of IEEE-BTS

Bill Hayes is president of IEEE-BTS and director of Engineering and Technology at Iowa Public Television (IPTV).

Mr. Hayes received his Bachelor’s Degree in Communications in 1977. He has worked in broadcasting since 1973 in both radio and television with extensive experience planning, designing and constructing television stations. He is currently the Director of Engineering and Technology for Iowa Public Television and is responsible for the planning and development of all technology projects at IPTV including the studio origination facility and 17 RF transmission facilities throughout Iowa. Bill is active in future broadcast planning nationally and internationally and serves on a number of committees developing standards for emerging media technologies and the next generation of terrestrial digital television. He is a Fellow of the Society of Motion Picture and Television Engineers and the former Central Regional Governor. Bill is also a senior member of the Institute of Electrical and Electronics Engineers and currently serves as the president of the Broadcast Technology Society. He is also a member of the Society of Broadcast Engineers and was honored as their Educator of the Year in 2007 for his work educating the industry and the public regarding digital television. He is also a member of the Society of Cable Telecommunications Engineers.


Closing Ceremony

Second day closing ceremony and gift raffles

José Antonio Garcia, Coordinator of SET´s IP Study Group

Jose Antonio Garcia is the Coordinator of SET´s IP Study Group , member of member of SET´s Technology Committee of SET and Manager of Engineering at Empresa Brasil de Comunicação (EBC).



(SET Breakfast @ NAB Show)

April 24-26, 2017 – 6:30 a.m. to 9:00 a.m. – room: N116 (North Hall) – Las Vegas Convention Center

Horário Palestra
Horário Palestra


Registration, breakfast and networking


Welcome Message

José Frederico Rehme, Education Director, SET

José Frederico Rehme is SET Teaching Director, Coordinator and Professor of the Electrical Engineering and the Energy Engineering courses at Positivo University and Engineering Director at TVCi.


Talk 1

Time is now : 4K UHD

SES will show some market forecast for 4 K UHD in north and LA and how SES can help to accelerate the adoption of 4 K technology providing an end to end solution for cable contribution and distribution as well via Direct to Home technology.

Jurandir Pitsch, Vice President Sales, Latin América, SES

Jurandir Pitsch, Vice President Sales, Latin América, SES


Talk 2

High Dynamic Range: Technology and Applications

The keynote addresses the latest trends in standardization and the possibilities of using HDR technology for both HD and 4K production and an insight into the possibilities of use for HDR in live production and post production.

Erick Soares, Sales Support Engineer, Sony Brazil

Erick Soares is a Sales Support Engineer at SONY Brazil. He is a specialist in new technologies, workflow and products for the broadcast market. Graduated from the Faculdade de Engenharia Industrial (FEI) and post-graduation from the Fundação Instituto de Administração (FIA-USP).

Technology Session

Moderator: Olimpio Jose Franco, Superintendent of SET

Olímpio José Franco is superintendent and member of the SET Board of Former Presidents. He is an electronic engineer with an extensive career in the field of television broadcasting. In 1969, he joined the Padre Anchieta Foundation (Radio and TV Cultura, São Paulo), as a trainee, from where he left only in 1988, when he held the position of technical director. From 1988 to 2003, he was technical director of TV Jovem Pan. He has owned Olympic Engineering in Audio and Video Systems since 1985, working on audio and video projects and installations. He is the founder of SET, having served as president for three terms, as well as being technology director and vice president at various times. He is a life member of SMPTE and member of the Technical Module of the SBTVD Forum.

Talk 1

R&D on the Transmission System for Next-Generation Terrestrial Broadcasting

Last August, the trial broadcasting of Super Hi-Vision by satellite in Japan had been launched with our predetermined schedule. Moreover, studies to realize next-generation terrestrial broadcasting are planned. NHK STRL has been conducting R&D on large-capacity transmission technologies to realize terrestrial Super Hi-Vision broadcasting and has successfully carried out Super Hi-Vision video transmission experiments with the prototype system. This presentation mainly introduces an overview of R&D for next generation terrestrial broadcasting in Japan.

Speaker: Kenichi Murayama, Senior Research Engineer, NHK SRTL

Kenichi Murayama joined NHK (Japan Broadcasting Corporation) in 2002. From 2002 to 2008, he has worked at the NHK Engineering Administration Department / Transmission & Audience Reception Engineering Center. From 2008 to 2013, he has worked at the Advanced Transmission Systems Research Division in NHK Science and Technology Research Laboratories (STRL) and has been engaged in research and development related to next generation of digital terrestrial broadcasting.

Talk 2

The Emergence of Next Gen TV with ATSC 3.0

The U.S. continues to move toward implementation of the ATSC 3.0 standard for its Next Gen TV services, while the Republic of Korea will officially launch its Next Gen services using ATSC 3.0 within the next several weeks. This talk will provide an update on the status of the ATSC 3.0 standards suite, and present an overview of U.S. and Korean plans for Next Gen TV. The work of the Ultra HD Forum regarding deployment of UHDTV worldwide will also be summarized.

Skip Pizzi, Vice President, Technology Education and Outreach, NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineering magazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

Talk 3

IP network technologies as the enablers for successful UHD, HDR

The speech will deal with the key requirements on UHDTV, the success in standards for HDR and will then highlight the needs for a flexible, shareable and scalable infrastructure which can only be realised with Internet Technologies. The talk will end with an outlook on future work in the different standards bodies.


Dr. Hans Hoffmann, Head of the Unit on Media Fundamentals and Production Technology, EBU

Dr. Hans Hoffmann is Head of the Unit on Media Fundamentals and Production Technology in the EBU Technology and Development Department. His team is investigating questions in regard to future TV and audio formats, media information management and broadcaster’s questions in bi-tri-media production environment, networks and media storage as well as quality control.


Closing Ceremony

Third day closing ceremony and gift raffles.

Rafael Leal, coordinator of the Switch-off Working Group, SET

Rafael Leal is coordinator of the Switch-off Working Group, SET, and a strategy and regulatory affairs specialist in the Technology Department at TV Globo and a member of the Reorganization Technical Group (GT-Rm) of the GIRED.


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