Technology is rapidly affecting in a way. This panel will be guided by the discussion on new ways of generation, distribution in the cloud, operations scanning, engagement via social networks and new business models. These bases for digital transformation coupled with the production of high value content for large audiences are a good recipe for attracting subscribers to their target audience.
Companies that achieve billions of views of their content in a few months still need to deal with the growth of their audience within social platforms that reach different audiences with different ambitions need to work to increase their online audience.
The sophistication of new interfaces and means of analyzing customer and media behavior brings a world of possibilities yet unexploited.