MAM – The Challenges of Asset Management facing Immateriality of Image
MAM - The Challenges of Asset Management facing Immateriality of Image
Administration of digital assets in the face of the immateriality of audiovisual content and automated processes. Compatibility between different hardware and software that compose a technical-operational environment. Definition of the best solution that meets the business model. Professional qualification. Obsolescence. Preservation. Digital Convergence. Diffusion and Monetization.
Chair: Teder Muniz Morás - Digital Media Consultant / SBT TV Channel 4 SP
Media Consultant at SBT TV. He has been working for more than 30 years in the area of management, digitization and preservation of audiovisual collections. Doctorate and Master in Communication, with a Bachelors Degree in Business Administration. Professor and lecturer at national and international seminars on the discussion and dissemination of digital culture in the face of new technologies.
CONTENT ID
Broadcasters must constantly improve process velocity, accuracy, and flexibility.
A major obstacle, on that road, is the absence of a universal method to identify content.
This results in manual workflows plus resource-consuming communications for content production, processing and exchange, particularly for assets obtained from multiple sources.
The use of globally unique IDs is therefore necessary to any solution.
We will explain the desired ID architecture, and how to preserve pre-exiting IDs and commercial-rich metadata, plus their fit in TV networks.
Speaker: François Modarresse - Business Development Consultant - EIDR
Has over 30 years of experience in broadcast and media technologies, playing key roles in the launch of HDTV and H264. He currently runs international business development for EIDR, a consortium of the major Hollywood Studios, many of the largest TV Networks and streaming companies. Before EIDR, François served many clients spearheading innovation in the broadcast production and metadata worlds. Prior to that, he led product marketing at Dolby, productizing major innovations such as Dolby Mobile, Atmos and Vision.
Challenges for Archive and Preservation
An approach for technology, proccess and tools. The challenge in choosing or defining preservation and archive technology taking into consideration current option, focusing in the optical technology for archive. An overview and discussion about the preservation challenges mainly related to the digitization process and the necessary considerations for the high volume digitization process. The benefits and tools based on latest technologies to help preserve contents.
Speaker: Erick Soares , Technology Expert - Sony Brasil
Technology Expert for Marketing and Sales Support, acting more than 15 years at Sony, focusing in new technologies, workflow and products for the broadcast market. Graduated in Electronic Engineering at FEI(Brazil) and post-graduated in Business Administration at FIA(Brazil). Supported development of new products and new technologies implementation acting as strategic interface between Brazilian customers and development team from Japan. Attended and participated in different local and international events.
NET CONTENT
With so many new technological innovations around us, new narratives emerge. From Internet of Things to Omni-channel content, everything will speak to you in the unique tone of each platform. New stories increasingly liquid, that overflow the screens. In this synergy shared with the participants, the future of integrated communication presents itself in a nonlinear, collaborative, interactive narrative with no boundaries between the real and the virtual. Transmedia strategies can be the tools needed to turn the public into your best storyteller, your fan. Stories so contagious that are shared at the speed of a blink of an eye, lose control in the network, reach our affective memories and become part of popular culture
Speaker: Giuliano Chiaradia - Head of Digital Content - SBT
Director of Content with 20 years of innovative experiences in the Entertainment, Programming and Marketing Industry in Latin America, working with big producers on all platforms. Leading teams in Brazil, Argentina, Mexico and the United States. Former MTV / Nickelodeon creative in Brazil and the United States, based in Miami. Former director and author at Rede Globo de Televisão, one of the pioneers in transmydial and mobile content projects. Master Class in Digital Innovation by the Swedish school Hyper Island. Specialization in Strategic Management and New Business at Coppead Business School UFRJ, in Rio de Janeiro. Extensions in cinema and TV in Italy, Cuba and the United States. Speaker on innovation and transmigration in Brazil and abroad. Resident artist at La Chambre Blanche, multidisciplinary center for art and technology in Quebéc, Canada. Founder of the #Artmobile project, social innovation that teaches young people around the world to make art with the cell phone.
Media Center, MAM, Digital Assets, Efficiency and Customer Service Efficiency.
Technological innovation, coupled with digital convergence and information speed, have resulted in daily challenges within the Broadcast universe, mainly in the technical and operational spheres. The exponential increase in content has brought to the forefront the need to deploy high-performance shared storage technologies and workflows that promote more efficiency, security, and availability. While in the hitherto consolidated content preservation environment we are encouraged to rethink cataloging concepts in the face of the advent of Artificial Intelligence. In this constant migratory current, the need to evolve is indisputable, there is no longer space for the analogue, and the digital terrain is vast in possibilities.
Speaker: Juliana Ferrari - Media Manager - SBT
Professional with leadership in a Media Center environment coordinating operational workflows with security and efficiency in the movement and storage of digital assets.