4th Industrial Revolution and the Impact on the Media and Entertainment Industry
4th Industrial Revolution and the impact on the Media and Entertainment industry
Technology is transforming our lives profoundly. With the combinatory effect of innovations like artificial intelligence, robotics and blockchain we are on the verge of a technological revolution that will change the way we live and work on a fundamentally different scale.
What do steam, science and digital have in common?
These are the three industrial revolutions that have shaped our modern society. With each of these three innovations - the steam engine, the era of scientific thought and mass production, and the rise of digital technologies - the world has changed profoundly.
And this is happening now for a fourth time. What drives the Fourth Industrial Revolution? Now technologies such as cloud computing, social networking, mobility, Internet of Things (IoT) and Artificial Intelligence (AI), coupled with increased computing power and data are altering our society.
In this panel, the discussion will revolve around this revolution and the direct impact on the media and entertainment industry, navigating on how the world is increasingly online, the arrival of VOICE attendees, massive e-Commerce growth in the face of Holy Trinity the Internet, Amazon, Facebook and Google, advertising migrating to Mobile, more flexible jobs, subscription services on the rise, data usage, artificial intelligence and data privacy in the digital world.
Chair: Daniela Souza - SVP AD Digital / Marketing Director - SET
Founder of AD Digital, entered the Media and Entertainment market in 1994. She’s an invited speaker on the main events related to content creation, management and distribution, to share her view on market and future trends. Daniela is part of the board of directos of SET for more than 10 years and is responsible for some of the new concepts present on Brazil.
Artificial intelligence as an element of Industry 4.0 applied to the creative sector
The 4th industrial revolution. From coal-powered machines to production models on a non-linear scale with consumer-oriented hyper-customization. We are inundated with cases concerning the manufacture of food to automobiles. But what about the creative industry? In about ten minutes we'll get a sense of how artificial intelligence as one of the technologies present in the fourth industrial revolution can transform the operational efficiency of the creative industry and enable hyper-personalization of content to the audience.
Speaker: Washington Cabral - Client Technology Advisor for Media & Entertainment - IBM
Washington has spent the last 28 years of his professional life in the IT field. The curiosity and enthusiasm for new knowledge found the perfect marriage when it started to devote itself in the last 5 years to the media and entertainment sector. The radical transformation driven by emerging technologies that the industry faces is the ideal setting for developing disruptive ideas that could make a difference to the future of the sector.
DIGITAL DISRUPTION IS TRANSFORMING BROADCASTING
It’s challenging established value chains, rewriting the rules of competition and recalibrating traditional measures of success. Content is at the center of this change. And value in the industry now depends on who best leverages it to attract and monetize an audience. But, amid this disruption, traditional broadcasters hold an ace up their sleeves.Their ability to create and produce original content at scale – among other strategies - is a key source of competitive advantage, with which they can “jump the S-curve,” releasing trapped value while maintaining and evolving their core business.
Speaker: Gustavo Vilardo - Managing Director - Accenture
Gustavo is a Principal Director at Accenture and leads sales and delivery of management consulting projects for clients in the Communications, Media and Technology industry. Executive with broad experience in strategy & business development, M&A, marketing & sales and project management. Cases in Telecom, Media, Technology and Internet/Digital industry sectors. Graduated from UFRJ (Engineering) and IBMEC (Executive MBA and MSc in Business and Administration
The Customer Experience Revolution
As new digital technologies are transforming the consumer ecosystem, focusing on serving customers in real-time in a personalized way.
Speaker: Rodrigo Marcondes - Adobe VP l for Latin America / ADOBE
Rodrigo Marcondes Adobe's vice president of sales for Latin America Marcondes has been at Adobe since January 2018, where he is dedicated exclusively to the sales of digital marketing solutions. He has more than 20 years of experience as a sales executive in the technology market, having already served in SAP, also as sales VP, and Oracle, where he was sales director for Latin America. In addition to these passages for SAP and Oracle, Marcondes has also passed through DTS Consulting and SCO Group. He is a professional with knowledge in marketing management, negotiation, planning and business development. Graduated in computer science from São Marcos University, he also holds an MBA in Marketing from the School of Advertising and Marketing (ESPM).