Smart TVs, Connectivity and Advances in the Age of 4K HDR
Smart TVs, Connectivity and Advances in the Age of 4K HDR
With attractive prices, Smart TVs are the best selling and soon will become the new standard of consumption of audiovisual content in homes and establishments in Brazil. Together with other "smart" devices, the vast majority are usually connected via Wi-Fi on the Internet, allowing access to virtually everything that is commonly used daily through smartphones. Similarly, offers with UHD 4K and UHD 4K HDR saw a substantial drop in prices and consequently saw a significant increase in sales and usage. But Smart TVs today offer much more than you think.
Chair: J.R. Cristóvam - Technical Director- UNISAT
He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).
Free-to-air Smart TV: New Digital TV Tools
The Brazilian Digital TV System Forum has concluded the standardization of new tools for integrating free-to-air terrestrial Digital TV with internet content using second screen devices and new audio and video formats. These tools will offer a fluid audiovisual consumption experience between free-to-air TV live content and on-demand internet content, both on Smart TVs and smartphones and tablets, in addition to sending higher-quality, personalized audiovisual content (4K HDR video, immersive audio, etc.). Get to know these new tools and how this will affect how free-to-air TV content is produced, distributed and consumed in Brazil.
Speaker: Luiz Fausto - Regulatory Strategy Specialist - Globo TV Network
Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Deputy Director of the Technology Board Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.
Smart TV and OTT a case of success
The popularization of Smart TVs was largely responsible for the success of OTT products in Brazil.
The presentation will feature the case of Telecine Play, where Smart TVs have been driving successive audience records since the launch of the new platform in October last year.
It will detail the main challenges of this journey, such as the training of professionals and the difficulties in dealing with huge volumes of data in real time.
At the end are presented technological trends of Smart TVs and the ecosystems of services created by the manufacturers, as well as the challenges of these innovations to content providers and operators of OTT services.
Speaker: Guilherme Saraiva - Director of Technology - TELECINE
Guilherme is Telecine's Technology Director and aims to bring the best of cinema to Brazilians, whenever and wherever they want. Graduated in Telecommunications Engineering from the IME, with an MBA in Marketing and a Master in Finance from FGV, he led Globosat's technology planning area and worked at NET's corporate client unit at the launch of Vírtua. He coordinated the planning of the expansion of British Telecom's operation in Latin America, where he participated in digital inclusion projects in several countries.
Past, Present and Future of Connected TV
There is increasing integration between the Internet and television, and the future is indicating challenges that are just around the corner. From the limitations of Ginga-NCL, to the popularity of HDMI dongles connected to smartphones, connected TV is an extensive spectrum of possibilities that facilitate user access to infinite content in Full HD and even 4K via OTT. New technologies are shaking up the Smart TV market, such as virtual voice-operated assistants, the Internet of Things (IoT) and Augmented Reality. Another important factor is the recent demise of network neutrality in the United States, in addition to 'zero-rating' actions.
Speaker: Arthur William Santos - Executive Production and Creation Manager - EBC / TV BRASIL
He is a professor in the Digital Media discipline at Unigranrio University, besides being professor of the MBA in Digital Marketing of the Infnet Institute. He coordinated the Multimedia sector of TV Brasil and led the area of Innovation / New Business on TV Escola. He took courses at Harvard and Stanford on Innovation.
Immersive Image experiments & Android TV
Large screen televisions with state of the art technology and Ultra HD 4K with HDR.
What changes for the better in the perception and quality of the experience of the people with the new levels reached in the reproduction of contrast, brightness and color by the new technologies SONY - XDR and Triluminos) and the "Up Scalling 4K" with video processor Sony X1 4k HDR? What brings us Android TVs in terms of connectivity, ease of use and integration?
Speaker: Eduardo Barbosa - Product Manager - TV Product Marketing
Graduated in Electrical Engeneering from São Judas Tadeu University and Electronic Technician at ETEC Albert EinsteinI have received training in the areas of audio, video and digital photography in Sony USA and Europe.For more than 15 years at Sony Brazil, I have worked in areas of product quality, after sales, marketing and sales training.I worked directly in the implementation of the VAIO and PlayStation line in Brazil. Currently responsible for the introduction of new models and communication of the BRAVIA TV line.
Evolution of TVs, Behavior Changes and Viewers' Habits
For 22 years on the market, the magazine HOME THEATER & CASA DIGITAL has closely followed the evolution of TVs over the years, as well as changes in viewers' behavior and habits. Today, the user mainly seeks practicality, to see their content on any screen and at the most convenient time. And this has a direct impact on product design and the creation / distribution of content.
Orlando Barrozo - General Director and Founder - HOME THEATER & DIGITAL HOUSE
Journalist, founder and director of Event Publishing, which publishes the magazines HOME THEATER & CASA DIGITAL, leader in the segment of residential technologies, and BUSINESS TECH MULTIMEDIA, aimed at integrators and users of audiovisual technologies in public and corporate spaces. Also responsible for the sites hometheater.com.br and businesstech.net.br, besides the Blog orlandobarrozo.blog.br.