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SET is participating at Inter BEE 2017 in Tokyo next week

SET booth at Inter Bee 2017 a day before the opening of the largest media trade show in Asia.

The Japan Electronics and Information Technology Industries Association (JEITA) will hold the 53rd International Broadcasting Equipment Exhibition (Inter BEE 2017), in Tokyo, from November 15 to 17.

Based on the concept of “Society 5.0 (the vision of a super intelligent society)”, the purpose of Inter BEE is to be a multimedia event with the emphasis on content: production, transmission and reception.

The trade show will occupy all the pavilions at the Makuhari Messe convention center, totaling 54,000 m2 organized into four categories: “Professional Audio”, “Professional Video/Lighting”, “Video Production /Transmission” and “ICT/Cross-Media”. According to the organizers, “this is the largest exhibition held so far”.

 4k and 8k

Japanese broadcasters will introduce the preparations for 4K and 8K transmissions in December 2018, as well as the most recent technologies for the production, compression, transmission and display of sound and video, such as HDR and HFR.

IP, cloud, internet and 5G

In the quest for markets that aim to use IP technology, Inter BEE is also highlighting the increase in the number of IT companies at the event. There will also be companies promoting content delivery networks (CDN) for the first time.

AI, VR/AR 

There will be a series of sessions that will analyze different uses of Artificial Intelligence (AI), especially in the production of TV programs and support for new services, like disaster reports and creative mergers. In addition, the advances in the production of 360-degree images, virtual reality (VR) and augmented reality (AR) will be shown, as well as their uses in sporting transmissions and live music.

Participation of SET

SET is participating at Inter BEE 2017 with a booth to advertise SET EXPO 2018. SET Superintendent, Olímpio José Franco, is representing the entity at different meetings with Japanese authorities of the country’s broadcast community.  The highlights are:

On Tuesday 14, Olimpio will receive a special award from the Association of Radio Industries and Business (ARIB) and the Ministry of Internal Affairs and Commendations of Japan for his contribution to the adoption of the ISDB-T standard in in Brazil. On the occasion, he will receive the 28th Annual Radio Achievement Award.

On the 15th, he will take part in the opening ceremony of Inter BEE, as one of the authorities who will cut the ribbon at the opening of the exhibition.

On Friday the 17th, he will be a speaker at a special session about the current moment of the Brazilian broadcasting industry.

The official Inter BEE 2017 site is: http://www.inter-bee.com