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InterBEE finishes in grand style SET’s schedule of international events in 2016

2016-11-16-10-03-01During the month of November, the Superintendent of SET, Olímpio José Franco, was in Japan participating at InterBEE 2016. The event was held from the 16th to the 18th, at the Makuhari Messe (Chiba pref.), in Tokyo and, according to the organizers, attracted a record crowd.

More than a thousand companies and organizations were present, distributed on almost two thousand stands. There were exhibitors from 34 countries, while the general public reached the 38,000 visitors mark over the three-day event.

For SET, InterBEE was one of the year’s most productive events. Olímpio had a full agenda during the event. Besides negotiating partnerships, he visited commercial and government television studios, met with representatives of the market and the industry in Japan and obtained important information about the current stage of the broadcast and media market in that country.

We highlight below the main events during the visit:

ITE

“The Japanese of the ITE (The Institute of Image Information and Television Engineering) have agreed to publish our papers from the academic magazine, SET International Journal of Broadcast Engineering (IJBE) and, in exchange, we will publish papers from the ITE magazine -Transactions on Media Technology and Applications (MTA –http://www.ite.org.jp/content/mta/). This represents a significant increase in the quality of our scientific content archive”, the Superintendent of SET, Olímpio José Franco stressed.

TV Asahi

“I met with representatives of TV Asahi, Japan’s second-largest commercial TV, who showed me the ABEMA streaming service. It provides access to the 30 network programs, and these problems no include commercials that can differ between the free-to-air and satellite schedules”, he explains.

img_3754NHK – STRL

In the visit to the Science & Technical Research Laboratories (STRL) of NHK, the superintendent watched demonstrations of video production in 8K, work plans for 8K and a demonstration of production using the HDR technique. Olímpio says that 8K satellite receivers are still a rarity. As he sees it, “This mirrors the opinion of TV Fuji, which considers 8K technology a major challenge in the future.”

ARIB / Dibeg (Association of Radio Industries and Businesses / Digital Broadcasting Expert Group)

After meetings at the ARIB/Dibeg, with additional participations by STRL- NHK, NHK, MIC (Ministry of Internal Affairs and Communications) and A-PAB, one can conclude that enormous work is now under development in Japan, with the aim of introducing UHDTV for the 2020 Olympic Games in Tokyo.

’This is all part of the government’s action, known as the ‘Japan Revitalization Strategy 2016’, whose aim is to reach 50% of the country’s households with the capability to watch TV in 4K/8K in 2020“, Olímpio explained. The Japanese government will undertake specific actions for receiving the signal, “starting with the free-to-air satellite service for broadcasting”, he said.

 

Other partnerships:

As this was an international event, the Superintendent of SET had the opportunity to meet with the representative of the IABM, so as to evaluate the possibility of the Devoncroft institution undertaking research in the Brazilian market “similar to what they do for NAB and IBC”, Olímpio explained.

“We can undoubtedly say that InterBEE is one of the important events when we talk about broadcast around the world. Olímpio Franco concluded, “SET wishes to thank its partners and is at their disposal for new agreements with the Japanese market.