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Seja Digital (EAD) will take us behind the scenes of the analog switch-off

Challenges of switching off the analog signal is the theme of the special panel at the 28th SET Expo Conference

Seja Digital (EAD), the entity charged with managing the TV signal migration process in Brazil, will be at the 28th SET Expo Conference, on August 29, at 4:30 pm, to present what goes on behind the scenes of the process for switching off analog TV signals in Brazil, considered the largest of its kind in the world, which began in the city of Rio Verde, in Goiás State, last April, with the Federal District next in line in October.
“It will be a unique opportunity”, says Antônio Carlos Martelletto, president of Seja Digital, which will also have a stand at the SET Expo trade Show running parallel with the conference. Participants will have access to technical information about what is going on behind the scenes of a process that is raising Brazil to the same level of countries like The United States and the United Kingdom”, he adds.
Besides Martelleto, two other Seja Digital representatives will be present on the panel, Gunnar Bedicks, technical director; and Patricia Abreu, communication director; as well as Paulo Ricardo Balduino, director of the Abert (Brazilian Association of Radio and TV Broadcasters). The moderator will be André Felipe Trindade, a full member of the Gired (the Group for the Implementation of the TV and RTV Channel Redistribution and Digitalization Process).
The issues to be debated include the experience acquired in Rio Verde; planning for operations in the next cities; switching off analog signals; reallocation of channels; steps to mitigate possible interference; the communication process and actions involving the population.

Date: August 29
Time: 4:30 pm
Panel: “EAD – Seja Digital: The Rio Verde pilot experiment, preparations for Brasília and São Paulo and projections for Brazil”
Venue: Center Norte Exhibitions Center
Information and registration: www.setexpo.com.br
Places are limited.

About the SET Expo – Recognized by the United States Department of Commerce as an excellent opportunity for business, and with Trade Fair Certification, SET Expo is the largest broadcast and new media business and technology event in Latin America. Consisting of the “SET EXPO Technology Conference”, now in its 28th edition, and the “SET Expo Technology Products Trade Show”, the purpose of the event is to present and discuss technical innovations, regulations and new products involving the audiovisual market, encompassing the entire production chain from production to delivery. Organized by SET, a not-for-profit association, and intended for professionals, researchers and students in the field of telecommunications, the audiovisual industry and broadcasting, it hosts 200 exhibitors representing 400 Brazilian and international brands from 37 countries, and 16,000 visitors. Visit www.setexpo.com.br

About SET – The Brazilian Society for Television Engineering (Sociedade Brasileira de Engenharia de Televisão, or SET) is a not-for-profit association consisting of businesses and professionals whose primary objective is to develop technical and scientific knowledge throughout the entire electronic means chain. It is active in the engineering and similar areas in the fields of television, telecommunications, radio, the internet and new media, from production to distribution. It represents the largest discussion forum on standards and trends for creating electronic content, management and the distribution market in Brazil. Furthermore, it is responsible for staging the annual event, SET EXPO (www.setexpo.com.br). SET has the support of around 20 domestic and 5 international institutions, including the NAB Show, IABM and InterBEE. For more information, visit www.set.org.br

Press information:
Polo de Comunicação
Maria Emília Farto – 11.99458-9197
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Fabiana Albuquerque – 11.94448-8119
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Maria Simões – 11.9.9175-5554
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Lilian Shimabukuro – 11.94100-6059
[email protected]