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High-capacity transmission for terrestrial free-to-air TV is the highlight at the SET event at NAB Show, in Las Vegas

During the SET Breakfast, promoted by SET, Kenichi Murayama, of Japanese TV station NHK, will introduce the latest developments in Super Hi-Vision

 

The next edition of the SET Breakfast, between April 24th and 26th, an event consisting of a breakfast seminar which the Brazilian Society for Television Engineering SET has put on for the last 26 years at the NAB Show, in Las Vegas, will include among its highlights the talk by engineer Kenichi Murayama, senior researcher at the Science and Technology Laboratories (STRL), of Japanese TV station NHK.

Murayama will give an overview of the current phase of the research and development (R&D) in transmission systems for the next generation of terrestrial free-to-air TV. “The NHK STRL has conducted research into the high-capacity technologies for transmission in Super Hi-Vision, and has successfully carried out experimental tests using this technology”, he advised.

NHK is one of the companies that most invests in research in the field of broadcast worldwide. “For the attendees at the SET Breakfast, the talk by engineer Murayma (sic) is a unique opportunity to get to know the advances made by the Japanese for the next generation of terrestrial TV, and how these will affect the TV industry in the years ahead”, says Olímpio José Franco, superintendent of SET and moderator of the Technology Forum to which the NHK researcher has been invited.

Future-proof –  The SET Breakfast will bring together major providers of technology, such as Advantech Wireless, Cisco/AD-Digital, Eutelsat, Intelsat and SES, which will use the occasion to present the latest global trends in the audiovisual industry. Also participating as sponsors of the event are, Sony, Panasonic, Intelsat, Kaltura, Megatrax, SDC, Arri, Leyard and Newtec.

According to Paulo Galante, sales manager at SET, manufacturers and providers of satellite services are attracted to the seminar on account of the opportunity for presenting solutions and technologies for Brazilian and Latin American executives and professionals who have the power to influence or decide on the development of projects or the acquisition of solutions.

To visit the trade show – Besides the SET Breakfast, SET is also organizing the Brazilian Delegation, providing free registration for those wishing to visit the NAB Show. With the support of the United States Embassy and the operations of the BrazilUSA agency, SET is also offering promotional travel packages for the event. More information: http://www.set.org.br/events/set-no-nabshow-2017/

About the SET Breakfast – The SET Breakfast is an event held by SET over the last 26 years at the NAB Show.  It consists of a breakfast seminar and is recognized by the market as a meeting point for all those wishing to expand their business deals and network in Las Vegas. The 2017 edition has scheduled 14 talks and 2 technology forum which will be held between April 24th and 26th in room N116 (Northern Pavilion), from 6:30 until 9 am.

About SET – The Brazilian Society for Television Engineering (Sociedade Brasileira de Engenharia de Televisão, or SET) is a non-profit association consisting of businesses, professionals and universities whose primary objective is to develop technical and scientific knowledge throughout the entire electronic media chain. It is active in engineering and similar areas in the fields of television, telecommunications, radio, the internet and new media, from production to distribution. It represents the largest discussion forum on standards and trends for creating electronic content, management and the distribution market in Brazil. Furthermore, it is responsible for staging the annual event, SET EXPO (www.setexpo.com.br). SET has the support of around 20 domestic and several international institutions, including the NAB Show, SMPTE, IABM and InterBEE. For more information, visit www.set.org.br

About the NAB Show – Running from April to 27th, 2017, in Las Vegas, the NAB Show is the world’s largest electronic media event, encompassing the  creation, management and delivery of content on all platforms. With 103,000 attendees from 166 counties, and over 1,700 exhibitors, NAB Show substantially represents the global digital media and entertainment industry. From creation to consumption, with multiple platforms and countless nationalities, the NAB Show is the home of solutions that transcend traditional transmission, while embracing the delivery of content to new screens in new ways. More information at www.nabshow.com.

 

Press Contact

Maria Emília Farto – +55 11 9.9458-9197 (mobile)

memilia@polodecomunicacao.com.br

 

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