AUDIÊNCIA AFERIDA, MEDIDA OU SENTIDA?

17/08/2018

AUDIÊNCIA AFERIDA, MEDIDA OU SENTIDA?

Pesquisa e Métricas, o que prevalece no modo de constatar a audiência e penetração do rádio? Ferramentas “on-line” de avaliação e a pesquisa convencional para onde deslocar os investimentos em comunicação e para vencer a capilaridade da publicidade nas Agências.

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