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Regulatory Issues and Standards |
Room 16
Accessibility: Closed Caption, Brazilian Sign Language (LIBRAS), Audio Description and Updating of Standards
Accessibility: Closed Caption, Libras (Brazilian Sign Language), Audio Description and Update Standards
The issue of accessibility is increasingly present in the daily lives of broadcasters. According to IBGE, 6.2% of the Brazilian population (13 million people) have some type of disability. In recent years, Brazilian legislation is advancing inclusion measures so that everyone has access to information, culture and leisure. This panel will address the issue of accessibility in all its forms as closed captioning, Libras (Brazilian Sign Language), audio description, and also present the rules governing the adoption of these services by broadcasters. We will present practical solutions implemented and discuss the technologies available in the market.
Chair: Caio Augusto Klein - Gerente Executivo de Operações da RBSTV/ SET
Electrical engineer graduated at UFRGS (Federal University of Rio Grande do Sul), post graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS as the Technical Coordinator of RBSTV Uruguaiana. Afterwards, he returned to Porto Alegre, where he worked in projects of RBS new facilities, such as RBS Video São Paulo and RBSTV Santa Cruz. Then, for 10 years, Caio was the Technical Director of TVE-Rio Grande do Sul. In 2005, he returned to RBS to be the Technical Manager of the Group's radio stations. During this time, he participated on the news coverage of the 2006 and 2010 FIFA World Cups, the 2008 Summer Olympic Games and the 2006 and 2010 FIFA World Cup Clubs, events where he was responsible for the RBS Group's logistic. In 2009, Caio returned to RBSTV Porto Alegre as the Operations Executive Manager and also participated on big coverages, like the 2014 Brazil's FIFA World Cup.
Accessibility: Concepts and Rules
In this speech, we will present the fundamental concepts of accessibility in television, as well as the rules governing the provision of such services in the Brazilian broadcast television.
Speaker: Luiz Fausto - Regulatory Strategy Specialist for Globo TV Network
Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Deputy Director of the Technology Board Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.
Solutions for Closed Caption
To meet the growing demand for hidden caption generation, new technologies for the generation of this content are increasingly necessary.. This lecture will address the advantages and disadvantages of Voice Recognition and Stenotype systems, what software and hardware solutions are required, and examples of scenarios for the generation and transmission of Closed Caption in the baseband (SD / HD-SDI) and compressed (ISDB-Tb distribution).
Speaker: Raphael Oliveira Barbieri - Gerente de Produtos - EiTV Entretenimento e Interatividade para TV Digital
Raphael Barbieri holds an MBA in Project Management from FGV (2014) and holds a degree in Computer Engineering from UNICAMP (2007) with emphasis on industrial systems and processes. He is currently studying for the Electrical Engineering Faculty of UNICAMP, Member of the Technical Module of the SBTVD Forum and Product Manager of EiTV, where he works since 2007 with the study and development of new hardware and software technologies for the Brazilian digital TV system ( SBTVD).
Closed Caption, Libras and Audio Description on live programming
Leandro Fernandes presents the Case Debate RBS TV RS during the 2016 elections. A simultaneous broadcast of 12 debates, with features of closed caption, Libras and audio description.
Speaker: Leandro Duarte Fernandes - General Programming Coordinator, RBS TV
Leandro Fernandes holds a Bachelor's Degree in Business Administration from PUC-RS with an MBA in Production Engineering with emphasis on Innovation and Quality from UFRGS. He has solid experience in maintenance, engineering and operations with 18 years of experience in television stations. Already managed areas of Technology, Network Expansion and Administrative. He is currently responsible at RBS TV RS for the General Coordination of Programming and Exhibition.
Infrastructure for accessibility
Infrastructure approach to provide accessibility features and framework requirements in standards guidelines. Work scenarios as a main station.
Speaker: Marcos Luis Padeti Junior - Coordenador técnico - Record TV
Bachelor in Industrial Design with emphasis on product design by Oswaldo Cruz (2005) and Management of Information Technology (2014) extension in Project Management by FIAP (2017). Coordinator of systems of exhibition, 14 years in Record TV, always in the department of programming and exhibition, working with project development, market analysis and maintenance.
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Hot Session |
Room 13
Consumer Habits and the Future of Media
Consumer Habits and the Future of Media
This panel will promote a debate on the future of the media and audiovisual market.In the discussion, will be approached subjects of extreme importance and relevance, among them: How are the habits of consumption being transformed? Which emerging technologies and media will prevail? OTT services replace or complement the traditional? What are the results in terms of penetration, and audience? Profitability is still exclusive to traditional models?
Chair: Roberto Franco - Head of Institutional and Regulatory Affairs - SBT
Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET - Brazilian Society of Television Engineering - from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities .
In 2009 He was a member of ANATEL's Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.
Speaker: Alberto Menoni, Head of Broadcast, Media, Entertainment and Telecommunications - Brazil - Google
Business executive with broad experience at prominent companies such as [X], Google, Microsoft, Rio Tinto Alcan and AT&T having built up a solid international career in sales, marketing and partnerships. A successful entrepreneur too, with 8 years leading the fast growth of a Brazilian technology company, Auteq.
Speaker: Gregor McElvogue - Director - Video Offerings - IBM Cloud
As an IBMer for nearly 20 years, Gregor has held various technical and managerial positions within IBM Corp US, most recently serving as Global Solutions Manager for the IBM Media and Entertainment industry group, where he managed solution design, sales enablement and business partner interactions for IBM B2B and B2C solutions in the media sector.
An expert in management and distribution, Gregor successfully bridges the divide between technical development and business operation. He is well-versed in understanding client requirements and translating them into custom, specific solutions that deliver against ROI and business process targets.
Gregor received his MBA in Business Administration at London Business School.
Speaker: Skip Pizzi - Vice President, Technology Education and Outreach (NAB)
Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.
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Innovation and Disruptive Technologies |
Room 11
Innovations in the industry of Cryptocoins, Games and Startups
Innovations in the industry of Cryptocoins, Games and Startups
This meeting will show how the Forex and Cryptocoins are revolutionizing the global financial ecosystem.How to make money with Cryptocoins. Learn how to lead a Startup to success. And how is the revolution of the Games industry in Brazil and abroad.
Chair: José Dias - CEO Mixmedia - Content Production Director -SET
He has dedicated himself over the last 40 years to Television Engineering and Production
Techniques and to the study into the use of computers to give a more dynamic visual
aspect and the sophisticated techniques for generating images and special effects for TV
and the cinema. Between 1979 and 1984 he was leader in the development of the
Computer Graphics Technology that revolutionized the visual aspects of the Globo
Television Network in the 1980s.
Games: Learn more about the game market in Brazil and the World
In this presentation, Fernando Chamis, CEO of Webcore Games and President of Abragames (Brazilian Association of Game Developers) shows data, examples, technologies and curiosities about the gaming market in Brazil and in the World.
Speaker: Fernando Chamis - Presidente da ABRAGAMES - Associação Brasileira dos Desenvolvedores de Jogos Digitais
How to make a Startup a success
One need not necessarily have the solution developed ...
There is no business with potential where the market is small ...
You can not manage what you do not measure.
What is important to make a successful startup?
Cidinaldo Boschini - CEO | 2C Turnaround Consulting & Associates
Specialist in Turnaround with over 11 years of experience in area. Developed Reorganization projects in more
than 80 companies throughout Brazil.
Also Angel Investor in technology Startups, Entrepreneur & Venture Capitalist.
Cryptocoins
Focusing on the Cryptocoins market, this meeting aims to provide participants with a simple and deep understanding of the complex change that has taken place in the global financial ecosystem. It will be addressed issues of collective interest, which aim to show when this movement began, what the reasons, the main consequences and how to take advantage of this new form of financial communication, which has gained supporters every day around the world.
Speaker: Octávio Moura - Trader em CriptoMoeda
Graduate in History and Post Graduate in Clinical PsychoanalysisSpeaker and human developer began his first contacts with the market of Cryptocoins in 2011 giving lectures on the subject throughout Brazil.
Forex (foreign exchange)
The ease of trading apps enables you to invest even with little experience.
Discover one of the markets that can be part of your investment portfolio from now on.
FOREX - What is it? How it works?
The foreign exchange market, or FOREX "foreign exchange" is the world's largest market in terms of money traded daily, with more than 5 trillion dollars transacted daily.
How do you trade FOREX?
Speaker: William Soares - Forex Trader
Technician in Real Estate Transactions, Specialist in Investment Management and Professional Coach.
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Technology and Business |
Room 12
The Subscriber TV Market and OTT in Brazil
The technology behind the New Pay TV
Customers are changing the habit and the way they consume Video and Entertainment for the model "Anytime, Anywhere". Pay TV companies, propellers on Video on Demand, are preparing for this new moment by delivering the content easily and mainly in an Integrated way.
But what are the main innovations of Engineering and Technology to support this new moment?
In this panel, with the participation of experts in innovation, we will have the opportunity to meet and discuss the key technologies that will enable this new time.
Chair: Cláudio Borgo - NET
Speaker: Hugo Amaral Ramos - Chief Regional Technologist (CRT) for the Caribbean and Latin America (CALA) at ARRIS.
He is responsible for evangelizing ARRIS’s vision for technology throughout the Caribbean and Latin America and aligning its global innovation with local service providers’ needs. In collaboration with ARRIS customers, Ramos develops technology strategies that influence the future of the region and advance ARRIS’s regional thought leadership and technical expertise in telco and cable TV systems and network architectures.
Ramos has over 16 years of experience in the cable industry. He holds an Electrical & Telecommunications Engineering degree from Universidade Federal do Espirito Santo.
Speaker: Damien Sterkers - Global OTT System Architect at Harmonic
Damien Sterkers, Global OTT System Architect at Harmonic, has 18 years of experience developing a deep and wide understanding of the various aspects of digital TV technology, with a focus on the OTT domain. His experience, mostly earned in the field and in direct contact with broadcasters, service providers and media companies, gives him a pragmatic vision on how technological innovations can be translated into practical benefits for operating and optimizing systems. Damien has lived and worked in many regions around the world and is fluent in four languages. He holds a degree from Supélec, a renowned French graduate school of engineering.
Speaker: Alessandro Maluf - Director of the TV Products of Claro Brasil
Responsible for the roadmap of new video features, has a degree in Advertising, an MBA with a Specialization in Finance, work at Telecom and Cable TV for over 20 years
Speaker: Fabiano Barbieri - Director of Video Engineering at Telefônica Brazi
Graduated in Computer Science and holds a MBA in Project Management with more than 17 years of experience developing and implementing Video Projects in North and South America, Europe.
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Showcase |
Room 10
Dolby Vision HDR | Dolby Atmos for Home
SHOWCASE
Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).
Dolby Laboratories - Brazil
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Futurecom Panel |
Room 16
IP Live Production: Status, Evolution and Best Practices
IP Live Production: Status, Evolution and Best Practices
How can television engineering chart a way for the transition from the current SDI technology towards the future of the workflow fully with IP technology? What are the current offers, best practices and next steps in this evolution?
Chair: José Antônio de Souza Garcia - EBC - Empresa Brasil de Comunicação / SET
Graduated in 1975 as an Electronics Technician by ETE in Sta. Rita do Sapucaí and in 1982 in Telecommunications Engineering at São Judas University in São Paulo. He has worked in television companies, including TV Tupi-SP, TV Cultura-SP, TV Jovem Pan and currently engineering manager in TV Brasil-SP. Member of SET - Technology Board and SBTVD Forum.
The Future of Broadcast Facilities: The Migration from SDI to IT Infrastructure ("All IP")
In order to become more agile in operations and leverage the economies of scale and flexibility that IT infrastructure brings, Broadcasters must consider migrating from broadcast-specific architectures to IT-based solutions. This goes hand-in-hand with the trend toward software-defined media processing and network function virtualization. This presentation will first give an overview of the challenges that Broadcasters face and the benefits of transforming to “All IP”. It then will describe the major standards efforts behind “All IP”, including the new SMPTE ST 2110 suite of standards for Professional Media over IP. The current state of the industry will be reviewed and what’s to be done next.
Speaker: Matthew Goldman - Senior Vice President Technology at Ericsson / Fellow & President of SMPTE / Senior Member at IEEE
Matthew Goldman is Senior Vice President of Technology, TV & Media, at Ericsson, where he is focused on video processing and media delivery solutions. He has been actively involved in the development of digital television systems since 1992. He was a prominent participant in the Moving Picture Experts Group where he helped create the MPEG-2 Systems and DSM-CC standards, and he continues to be influential in other industry organizations including the Society of Motion Picture and Television Engineers (SMPTE), the Alliance of IP Media Solutions (AIMS), the Ultra HD Forum, the Digital Video Broadcasting project, the Advanced Television Systems Committee, and the Society of Cable Telecommunications Engineers. Four of his projects have been later recognized by Technology & Engineering Emmy® Awards. Mr. Goldman received bachelor (high honors) and master of sciences degrees in electrical engineering from Worcester Polytechnic Institute. He holds six patents related to digital video transport. A SMPTE Fellow, he is also a senior member of the IEEE and an inductee of the Academy of Digital Television Pioneers. Mr. Goldman is currently serving as the President of SMPTE.
Merits and technical challenges learned from real world IP deployments.
The initial IP workflows incorporated proprietary technologies, including non-standardized media transport layers, vendor specific physical routing technologies and media flows orchestrated through a closed ecosystem. But AIMS developed a path to open standards that included multiple vendors designing systems using COTS-based solutions. Large deployments of IP has pushed the envelope on what can currently be deployed by a COTS infrastructure, and what challenges have arisen as this system has been scaled up to meet the customer’s functionality requirements.
Speaker: Robert Erickson - IP Evangelist - Grass Valley
Robert Erickson, currently at GrassValley, with the mission of IP Technology Evangelist.
He has worked for 18 years in Television Engineering, has been with KWTV, Sinclair Broadcast Group, Tyler Media and GrassValley since 2008.
How to face Live Production Changes in IP
This is a moment of changes.
The transition from HDTV to 4K, SDR to HDR and SDI to IP has haunted a lot of people.
Migration strategies and future growth are popping up along with new standards. Different architectures and workflows are being proposed.
New and old players are positioning themselves.
What will happen to live production? What does SMPTE 2022/2110 and NDI offer us? How to manage and control this system? Which topology is appropriate?
Join us and be prepared.
Speaker: Antonio Leonel da Luz, Presidente, media and content-dynamics
Leonel da Luz is the president of media and content-dynamics that serves the Brazilian and Latin American market, offering consulting, projects, products and professional services.
With masters degree in engineering and business management studying at Mauá-IMT, INATEL, FGV and MIT, Leonel has accumulated success stories in several national and international companies, such as TV Cultura-SP, Ampex, Philips, TV Anhanguera, Harris and Grass Valley, among others.
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Technology and Business |
Room 13
Internationalization of ISDB-T
Internationalization of ISDB-T
After 10 years since it was adopted by Brazil as a Digital Terrestrial TV standard, the ISDB-T Japanese system has been gaining new adopters, especially in the southern hemisphere. With the exception of Colombia, Suriname and Guyanas, all other South American countries have adopted the system and, in Central America, Guatemala, Honduras, Nicaragua, Costa Rica and now, at the beginning of the year, El Salvador - have chosen the Japanese system, in the Brazilian version ISDB-TB. In Africa, it was adopted by Botswana and in Asia it was adopted by the Philippines, Sri Lanka and Maldives, as well as by Japan itself, creator of the ISDB-T standard. Today, there are about 500 million potential ISDB-T viewers. In this panel, we will have an overview of ISDB-T in the world and share the experiences and challenges faced by neighboring countries that have adopted our system.
Chair: Luiz Fausto - Regulatory Strategy Specialist for Globo TV Network
Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Deputy Director of the Technology Board Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.
Present state of ISDB-T deployment in the world
ISDB-T, one of the major DTTB (Digital Terrestrial Television Broadcasting) system in the world, has been adopted by 19 countries including Japan and Brazil. The state of the deployment in each country differs each other. It depends on the date of ISDB-T adoption, the analog broadcasting in the past, the future plan of the DTTB, the economic situation, etc. This lecture will survey the present state of ISDB-T deployment in each country with its background. It will also introduce the cooperative activities of the ISDB-T International Forum which was established by the ISDB-T countries.
Speaker: Masayuki Sugawara - Presidente DiBEG ( Digital Broadcasting Expert Group)
Masayuki Sugawara received the B.S. and M.S. degrees in electric communication engineering and a Ph.D. degree in electronic engineering from Tohoku University, Sendai, Japan. He joined NHK in 1983. He researched solid-state image sensors, HDTV cameras, and the UHDTV system at NHK STRL from 1987 to 2015. He was an associate professor at the University of Electro- Communications, Tokyo, Japan, from 2000 to 2004. Since 2004, he has been involved in the standardization activity at ITU-R Study Group 6 including the UHDTV standard known as Recommendation BT.2020. At present, he is the chairman of digital broadcasting experts group (DiBEG) and an executive engineer at NEC Corporation.
Dr. Sugawara is a SMPTE Fellow, a Senior Member of IEEE, and a member of IEICE, and ITE.
ARGENTINE EXPERIENCE SUMMARY
General characteristics of the television system deployed in Argentina. Progress from the adoption of the system to the date. Critical situation of the spectrum due to convergence.
Speaker: María Eugenia Muscio - Technical Advisor - CAPER
Electromechanical Engineer with Electronic Orientation graduated from the University of Belgrano.
In addition, since 1990 to date, she is an Independent Consultant in Broadcasting and Telecommunications for multiple providers of television services (by subscription and open), telecommunications and radio in AM and FM, installed throughout the Republic of Argentina .
He has an active performance and trajectory in Professional Institutions: Professional Council of Engineering of Telecommunications, Electronics and Computation (COPITEC) and Argentine Center of Engineers (CAI).
At COPITEC, she is currently the Chief Adviser with a mandate until 2019 and Coordinator of the Broadcasting Commission since 2012.
In the CAI, former Secretary of the Subcommittee on Audiovisual Communications from 2010 to 2012 and the CEYTIC Commission from 2005 to 2012.
Former General Manager of Merlovisión S.A. 1992-1994.
Implementation of the ISDB-T standard in the Republic of El Salvador
Describes the recent adoption of the ISDB-T standard and the steps taken towards the elaboration of a master plan and its trials that are already being performed.
Speaker: Carlos Eduardo Valle - chefe do Departamento de Monitoração do Espectro e QoS de Telecomunicações – SIGET / El Salvador Carlos Eduardo Valle - chief of the Department of Spectrum Monitoring and Telecom QoS – SIGET / El Salvador
Telecommunications Technician specialized in Transmission from the Central American Institute of Telecommunications. Industrial Engineer from the Francisco Gavidia University. Post-graduation in Telecommunication Regulation from the University of Brasilia, in Brazil. Multiple training in broadcasting technologies, 3G and 4G mobile systems and radio spectrum management and monitoring systems, inside and outside the country.
Currently 16 years accumulated in SIGET (1997-2010 and 2014-2017), chief of the Department of Spectrum Monitoring and Telecom QoS, as well as technical head of the Digital Terrestrial Television and Digital Dividend project.
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Room 11
AM Radio Migration and the Revision of the Technical Regulation
AM MIGRATION TO FM AND THE REVISION OF THE TECHNICAL REGULATION
AM radio migration resulting in 300 new broadcasters in the extended range (76 to 88 MHz). New technical regulation applied. Universe of extended range receivers, equipment and FM modulation requirements.
Chair: Eduardo Cappia, EMC/SET Director
JOSE EDUARDO MARTI CAPPIA - Electrical Engineer since 1979.
Director of EMC Company - SOLUTION IN TELECOMMUNICATIONS of 1991.
EMC Performed Digital Radio tests at UFMG - Belo Horizonte and Technical Responsible for tests of HD Radio in Cordeirópolis - SP and DRM in Belo Horizonte. Evaluation and defense of thesis with the IBiquity in the USA, about the coexistence of digital broadcasters in the first adjacent FM channels.
Deployment in 2014 of the testing station, in eFM - 84.7 MHz - Jovem Pan - São Paulo.
At AESP - leader of the Technical Committee since 2011.
Performance in the Radio SET Board - since 2011.
PLANNING OF THE FM CHANNEL EXTENDED - MIGRATION BALANCE
FM EXTENDED (76 to 88 MHz). Planning of the 12 MHz added to the FM band, criteria of interference and protection with the conventional channeling. Modifications suggested in the adoption in Metropolitan Regions. Technical Regulation and Migration Balance.
Speaker: Andre Ulhoa Cintra - Radio Director - ABERT
Communications Engineer - Consultant specialized in the planning of broadcasting channels.
Director of Radio Abert and currently working on the FM Channel, by ABERT to accommodate the migrant channels. Developed by SET work to accommodate the TV channeling in the process of planning the TV Digital TV channeling.
Receivers Extended range, from embedded to smartphones
Minimal characteristics of the receivers and Technical Standards for the industry to produce and increase the number of devices, enabling the operation of new stations after 2019.
Speaker: Caue Franzon - Project Manager - RBSTV and Radios
Master's degree in Production Engineering, Federal University of Rio Grande do Sul UFRGS; MBA in Project Management, FGV - 2012; Infrastructure Manager - RBSTV from 2012 to 2017; Electrical Engineering - Emphasis Control and Automation - UNISINOS - 2004; Group coordinator of research of products and solutions in television - RBS TV from 2006 to 2009; Electronic Technician - Liberato Salzano Vieira da Cunha Foundation - 1996
Energy Efficiency FM Transmitters - eFM Certification - FM Modulation Parameters.
The details of FM Modulation, its various parameters, will be displayed. The insertion RDS, PILOTO, MPX, their limits and the effects on the final result of the product "FM audio and its mass". Certification of eFM transmitters. Energy efficiency considerations in FM transmission.
Speaker: José Mauro de Ávila - Technical Director - MEGASISTEMA - - AESP/SET
Electrical and Work Safety Engineer at Universidade Paulista 2008. Electronic Technician since 1982. Participates in the NAB - Broadcast Engineering Conference since 1992. Technical Seminars SET AESP.Technical Director Mega Communication System. Audiovault Automation Specialist - Broadcast Electronics. Vice Leader AESP Technical Committee since 2011.
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Technology and Business |
Room 12
Subscriber TV / VoD and OTT
Subscriber TV / VoD and OTT
The emergence of the mass media, radio, television and the internet have caused significant changes in the most different narratives. And as technologies get better, new players are being added. In this context, the perspectives of convergence of the media in the Brazilian audiovisual market are overwhelming, considering the dizzying changes in the behavior of the viewers when watching audiovisual content. Whether via open TV, subscription, OTT and Vod. The Tv subscription panel versus OTT & Vod has the proposition of discussing in depth this convergence present in the digital era and in the lives of producers, engineers and consumers of the audiovisual market.
Chair: Mauricio Donato - Editorial Advisor - Revista da SET
Mauricio Donato holds a degree in Radio and TV from the Methodist University of São Paulo; Master's degree in Communication in the Contemporaneity by the Cásper Líbero Faculty and doctorate by USP / ECA, developing the thesis "Applicability of new technologies in the era of digital TV in 4k and 8k". She has extensive experience in the direction of television programs, developing projects on TV Globo, SBT, and on TV Record Network. He had an active participation in the SBTVD (Brazilian Digital TV System) Forum. He is currently a professor at Universidade Anhembi Morumbi, teaching the discipline Direction in TV and Audiovisual Media and in FAPCOM directing the disciplines of audiovisual planning and broadcasting technology.
Speaker: Marcelo Coutinho - Professional Management Master's course coordinator EAESP-FGV
Columnist of Meio & Mensagem and member of the Technical Committee of Media of CENP. He was Global Director of Intelligence at Terra-Telefonica, Executive Director of IBOPE Intelligence, Director of Analysis Services for Latin America at IBOPE / NetRatings, Visiting Researcher at Harvard International Technology Group, Marketing Manager and Assistant Editor of International Economics In the State Agency. He is the author of the first works in Brazil on the use of social networks and programmatic media in market research, in addition to the chapters on Brazil in the first editions of the Global Information Technology Report published by the World Economic Forum. He has held dozens of lectures, including the Cannes Advertising Festival, the American Association of Advertising Agencies and the World Association for Public Opinion Research among others.
Speaker: Oscar Vicente Simões de Oliveira - Executive President of ABTA - Brazilian Association of Pay TV
Currently, he is the Executive President of ABTA - Brazilian Association of Pay TV, where he is responsible for the management of the entity, and for the representation of the associates, aiming at the defense and development of this economic sector, especially at the regulators of its activities. He was the President of the National Union of Signature Television Operators and Conditioned Access Service (SETA) from 2013 to July 2016. He is a member of the Advisory Board of C + Tecnologia and associated to IBGC - Brazilian Institute of Corporate Governance and FFI- Family Firm Institute and member of the Advisory Board of several national companies.
He holds a Masters degree in Business Administration from the Pontifical Catholic University of São Paulo and a Specialization in Advanced Management from INSEAD - The European Institute of Business Administration and Fundação Dom Cabral, among others.
TV Everywhere
Telecine Play: in the world of fast information and entertainment. Telecine has created a new technology platform for its subscribers. Through the website and applications of Telecine Play the subscriber will have the service known as TV Everywhere. In this panel we will unveil what technology is available in Telecine Play and what improvements we can bring to our audience.
Speaker: Guilherme Saraiva - Technology Director of Telecine
Guilherme is Telecine's Technology Director. Graduated in Telecommunications Engineering from the IME, with an MBA in Marketing and a Master in Finance from FGV, he led Globosat's technology planning area and worked at NET's corporate clients unit at the launch of Vírtua. He coordinated the planning of the expansion of the British Telecom operation in Latin America, where he participated in digital inclusion projects in several countries.
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Showcase |
Room 10
Dolby Vision HDR | Dolby Atmos for Home
SHOWCASE
Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).
Dolby Laboratories - Brasil
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Regulatory Issues and Standards |
Room 16
Drones: flying Legally
Drones: Flying Legally
The use of Drones has been spreading more and more in Brazil and in the world and with this we must be aware of the existing legislation. In this panel we will present the regulatory constraints for the use of RPA in Brazil with ANAC, DECEA and ABM. Showing the legal breakthroughs for commercial use of Drones.
Chair: Francisco Peres - Engineering Manager - TV Globo
Graduated in Telecommunications Engineering from the Fluminense Federal University and Master in Electromagnetism applied by PUC-Rio. He has been on TV Globo since 2003, having worked as a Projects engineer, designing antennas, transmitters and contribution and distribution systems for MFN and SFN networks.
He is currently manager of the projects, installations and regularization department and responsible for the expansion of digital coverage on TV Globo's 5 stations.
General Rules for the Operation of Drones
The rules imposed by ANAC through RBAC-E 94 on the use of Drones in Brazilian territory for commercial purposes.
Speaker: Felipe Filgueiras Costa - Técnico de Telecomunicações - TV Globo
Telecommunication Technician, has been in the business for 7 years, He has been with TV Globo for 3 years, works in the area of regularization, making requests for use of radio frequencies at ANATEL in all major company events (Formula 1, Olympic Games, World Cup) and is also responsible for creating the Drones usage rule
THE ACCESSION OF PILOTS TO NORMATIZATION
How the professional market of the Drones has behaved after the release of legislation, and what the pilots are doing to become professional and work within the norms.
Speaker: Flávio Fachel, presidente da ABM - Brazilian Association of Multirotors
Flávio Fachel is a Brazilian journalist, graduated in Social Communication from Famecos (Faculdade de Comunicação Social da PUC-RS), class of 1993. He began his career as a television reporter in 1991 at RBN (Manaus, Amazonas) To the Manchete Network.
In 1993 he was selected for the Caras Novas Project of RBS TV, a station in Porto Alegre, RS, where he worked until 1997 as editor and reporter. In 1998 he was invited by Rede Globo to work as a correspondent in the Amazon. For two years, he was based in Manaus, AM, on TV Amazonas (Rede Globo affiliate), where he was responsible for the coverage of five states: Rondônia, Acre, Amazonas, Roraima and Amapá. During this period, he was featured in the production of reports on environmental denunciations for the Jornal Nacional, Globo Repórter, Fantástico and other journalistic programs of the station.
From 2000 to 2010, he worked as a special reporter for Rede Globo in Rio de Janeiro, highlighting in behavior, science and technology reports and special series.
In 2010 he was invited to work as an international correspondent for Rede Globo de Televisão in New York for a period of 2 years, in 2012 he returned to Brazil to work as a special reporter in Rio de Janeiro. Since June 10, 2013, he has been the presenter and executive editor of the television news program Bom Dia Rio. He helped to modify the profile of the television news, making it more critical and opinionated, making strong charges to the public power. Good morning Brazil.
RPAS & ACCESS TO BRAZILIAN AIRSPACE
To present the means of requesting the use of Brazilian airspace by remotely piloted aircraft.
Speaker: 1o.Ten Mário Ferreira Ferraz - Serviço Regional de Proteção ao Voo de São Paulo (SRPV-SP). Regional Flight Protection Service of São Paulo (SRPV-SP).
Born in Bernardino de Campos-SP.
- Held the role of Flight Controller from JAN 1999 to FEV 2004 in the Corumbá Non-Radar Approach Control (APP-CR) and from MAR 2004 to DEC 2010 in the São Paulo Radar Approach Control (APP-SP).
- Currently performs the role of Air Navigation Procedures Processor, Analysis of Requests for Use of Airspace for various purposes (Skydiving, Royal Shooting, Acrobatics, Manned Balloons, etc ...) in the Regional Flight Protection Service of São Paulo (SRPV-SP).
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Room 13
Evaluation and Quality Control of IP Distribution
Evaluation and Quality Control of IP Distribution
In a scenario of inevitable technological changes that provide significant transition period. In this context, we will explore the challenges of Quality Control in the most diverse stages of production and in the many forms of IP distribution.
Chair: GIlvani Moletta - Diretor Tecnico - Fundação Padre Anchieta
Technical Director of the Fundação Padre Anchieta responsible for the Engineering, Operations and Information Technology sectors;
Electronic Engineer specializing in Digital Signal Processing;
MBA in Project Management;
Experience of 20 years in broadcasting.
IP Broadcaster - Network Security Challenges and Solutions Applied to Television
Currently, we have faced several financial, operational and technological challenges that force us to rethink the traditional engineering model of a television station. In this lecture we will approach the subject from the point of view of Security, abandoning the traditional models applied to the IT world. We will explore best practices and methodologies, protocols and new features, from the design of your network to transport IP video to day-to-day technical support.
Speaker: Renan Cizauskas - Diretor Executivo - Asccent do Brasil
Director of Technology at Asccent do Brasil, an engineer, businessman, with training in audio, video and IT solutions for the Broadcast market, is currently dedicated to promoting and directing broadcasters in the adoption of virtualized and IP video solutions. He has worked for major manufacturers such as Harris Corporation, Grass Valley and television broadcasters: TV Bandeirantes and TV Cultura.
Reference solutions, tests, measurements, monitoring and quality control in IP
Currently, we have the feeling that the world is going to IP and Broadcast is no different. This change is already taking place, right at the heart of the video operation, messing with the good old SDI, bringing new possibilities, greater flexibility, changing paradigms, but bringing with it new challenges. Let's talk a bit about how the Uncompressed Video over IP scenario is, the change in hybrid network reference (PTP), and how to monitor and maintain video quality in this IP world.
Speaker: Fabio Acquati - Diretor da NGN Telecom
Telecom Engineer
Contributions: Started his career at Tektronix, as Video System Engineer for South America and, over this period, watched the evolution and transition of video systems, following DTV tests in Brazil from the very beginning. Nowadays, he is Director at NGN Telecom, company he founded, in 2005, to work with quality assurance solutions for Telecom and Video Networks, improving his knowledge in IP networks. He is part of GEIP SET group, video industry training instructor and has studied, along with Tektronix, the technology and the challenges of Uncompressed IP Video.
Streaming innovations for highly reliable low latency live linear TV;
Trends on live linear TV and challenges involved. How to guarantee broadcast-grade quality transmission over the Internet with:
(a) new contribution protocols;
(b) new live ingest protocols;
(c) new self-healing live origin architectures;
(d) extremely distributed and reliable CDN services.
Speaker: Samuel Yuen - Major Account Executive LATAM at Akamai Technologies
Samuel Yuen is the Akamai executive responsible for the Media & Entertainment vertical in Latin America. He helps major media companies and partners deliver top quality experiences to the end users. Prior to Akamai, he has more than 10 years of experience developing businesses and managing projects at Oracle, Ericsson and Accenture, esepecialy in the Telecommunications industry. Samuel is a MBA graduate from INSEAD Business School and holds a Computer Engineering degree from University of Sao Paulo.
Automated Monitoring and Quality Control tools for Streaming Media
An overview of “Streaming Media market” and why we should pay attention to changes in consumption behaviors of the market. As consumers demand more content on an ever-growing range of devices, producers strive to meet these needs. This untamed growth of different delivery markets presents numerous challenges relating to the multitude of formats, regulations and new delivery methods. Why monitoring and quality checks are important? Simply put, without a stable, standards-compliant file, content may not reach viewers. Worse yet, a poor viewing experience can drive a consumer to other service providers and the options at a high speed.
In the digital realm, QC and monitoring tools play important roles throughout the content production and delivery life cycle. The presentation will highlight the primary features of industries most widely adopted file-based QC system as well as newest monitoring tool for VOD and OTT markets and how it can improve workflow. The author will discuss the elements comprising the backbone of a streaming media system and address why quality and seamless delivery is essential. The presentation will look at several important market data that will produce a wakeup call to many of industry's traditional players. The author concludes with a look at some global trends and how global ecosystems, and streaming media workflows, are changing.
Speaker: Carlos E. O. Capelão - Director - Phase Engenharia / Interra Systems - representative
Electronic Engineer graduated from UFRJ in 1974, with several postgraduate credits in the area and an MBA from FGV-RJ.
Since 1973, he has worked in the television and telecommunications sector, having worked in several TV stations and Embratel.
Founding partner and former president of SET- Brazilian Society of Television Engineering.
Since 1980 he has directed Phase Engenharia in Rio de Janeiro, working on the planning and supply of Solutions for Television and Telecommunication Systems and distributing Interra Systems' QC products in Brazil.
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Room 11
FM in Mobile and Radio in Car Panel – Pathways to the Future of Radio
FM in Mobile and Radio in Car Panel - Pathways to the Future of Radio
As the smartphone is virtually the universal device for media consumption, it is absolutely strategic that the radio is present in it. Ironically, most cell phones have the FM reception chip, however, only a minority have this reception activated. Noting this, NAB has begun a campaign to activate these chips. At the same time, the NextRadio hybrid radio model was launched on the American market, bringing together FM audio reception with 3G / 4G internet metadata reception. Following the same movement, the Brazilian broadcasters began to mobilize to promote the activation of the FM chips in the smartphones here.
This will be the focus of this panel, the activation of FM in mobile phones. The American case, the promotion initiatives in Brazil and the proposed regulation will be presented.
The panel will also include a presentation on the RDC project, a technology that allows the display of the station's logo on panels of a new generation of radio receivers in automobiles.
Chair: Marco Túlio Nascimento - director of ZYDigital / SET
Telecommunications Engineer graduated in 1983 from Universidade Federal Fluminense.With a career in the area of broadcasting, worked in the Radio Globo System where he held the position of General Manager of Technology and was responsible for the Engineering, IT and Operations areas.He is currently the director of ZYDigital, a company he founded in 2015 focused on technology consulting such as business support and development of media engineering solutions.He is deputy director of SET's Radio Market Segment.
Pocket Convergence: FM Radio on Smartphones in North America
The inclusion of FM radio receivers in North American smartphones has been an interesting and at times difficult process – not for technical but for business reasons. This presentation will cover the technology, the history, current status and future prospects of FM radio penetration in the N. American smartphone market.
Speaker: Skip Pizzi - Vice President, Technology Education and Outreach (NAB)
Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.
THE RADIOPHONE PROJECT - PROMOTING THE ACTIVATION OF FM IN CELLULARS IN BRAZIL
This presentation will discuss the Brazilian perspective, the activation of FM chips in cell phones, the challenges and opportunities. Will also present the Radiophone Project, an initiative of AERP ( Association of Radio Stations of Paraná State) to promote the activation of chips in Brazil.
Speaker: ALEXANDRE BARROS - Presidente da Associação das Emissoras de Radiodifusão do Paraná - AERP
Diretor do Grupo Maringá de Comunicação
The FM in the cell phone and the possibility of regulation in Br
This lecture will present the vision of ABERT on the activation of FM in mobile phones in Brazil. The possibility of making activation mandatory through regulation will also be discussed.
Speaker: Andre Ulhoa Cintra - Radio Director - ABERT
Communications Engineer - Consultant specialized in the planning of broadcasting channels.
Director of Radio Abert and currently working on the FM Channel, by ABERT to accommodate the migrant channels. Developed by SET work to accommodate the TV channeling in the process of planning the TV Digital TV channeling.
EXHIBITION OF LOGOMARCA IN AUTO-RADIOS AND SECURITY OF RDS SIGNAL
This lecture will present the project Radio Data Center, a technology that allows to show the station's logo on the panels of a new generation of radio receivers in automobiles. RDS is one of the technology references to identify the tuned station. To prevent that misuse of the IP by third parties implies in identification errors, the platform has resources to verify the source of the signal.The new technology is already working in Brazil on MOPAR easy4u receivers used in the FIAT and Chevrolet fleets. Mercedez Bens will begin using the technology in Brazil in 2018. ABERT and AMIRT support the project and some broadcasters are already participating.
Speaker: MATHIAS MICHAEL OEELEIN - Radio Data Center (RDC)
MATHIAS MICHAEL OEELEIN, German, represents the company Radio Data Center (RDC) in Brazil since 2014.
The DRC is a German company which operates internationally in the Consulting area at the reception frequency of the stations, providing and evaluating all factors, including the topographic data and broadcasting.
The DRC also acts providing and implementing logos of broadcasting radio, in the most modern multimedia systems in automobiles.
He has a law degree in Germany and Brazil, specialized in contractual and negotiation law, international speaker and author of numerous guides to contractual law, published by the international chambers of commerce of Germany, Austria, Denmark and Poland.
Mathias Oefelein is responsible for the implementation of the DRC project in Brazil, aiming at legalizing the use of logos in the new generations of vehicular multimedia systems.
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Technology and Business |
Room 12
Future of Multiplatform TV Monetization
FUTURE OF MULTIPLATFORM TV MONETIZATION
Multiplatform TV value chain has become very complex and fragmented lately. These last years, subscription and transactional models have driven digital distribution monetization, however the evolution of tools for Multiplatform Ads and AdTech solutions promise to aggregate more value and performance for TV advertisers.
Besides that, measurements tools are as important as the distribution ones. Without the definition of a trusted market metric, we'll still have the perception of exchanging analog dollars to digital cents.
In this panel, Free Wheel will share its world panorama on Premium Video Monetization, Google will present advanced advertising tools such as Dynamic Ad Insertion, Comcast will bring some cases in US and Kantar-Ibope will tell us about future of multiplatform TV metrics.
Chair: Marcelo Souza - Digital Media Technology Director - TV Globo
Marcelo Souza is the director of Technology for Digital Media at TV Globo where he leads different initiatives on Digital Transformation such as OTT, Big Data, Second Screen and Interactive Experiences.
He has been working in the company for the past 16 years with different roles including Digital TV, Satellite and Fiber Projects, Channel & Post Production Operations for the International Business and Strategic Planning for Technology.
He has graduated on Electronic and Computational Engineering at Universidade Federal do Rio de Janeiro, holds a Master degree on Image Processing at COPPE-UFRJ, and a MBA on Business Management at IBMEC-RJ.
MULTIPLATFORM TV MONETIZATION - The (R)Evolution of Advertising
Video consumption has evolved drastically in the past years. Now, users watch what they want, where they want, when
they want.
Their expectations for a great experience is not limited to content alone but also to the advertising that comes
with it.
This creates a completely new paradigm and great opportunities arise. Vinicius Reina, Google's Specialist in Publishing
Solutions and Innovation, will present the latest ad insertion technologies and how it can be used to increase ad revenues and also improve user experience.
Speaker: Vinicius Reina - Publishing Solutions and Innovation Lead - Google
Vinicius Reina holds a degree on Computer Science from UNICAMP e has vast international experience working in countries such as Canada, England and South Africa. He works at Google since 2012 bringing new business to the brazilian market.
FreeWheel Video Monetization Report: Q1 2017
As we turned the corner into 2017, one thing became clear: the industry has never been closer to true unification in premium video than it is now. The “FreeWheel Video Monetization Report: Q1 2017” highlights how the boundaries between what we consider “traditional TV” and digital video are dissolving, and that at the end of the day, it’s all just video. Gilles Chetelat will talk about the rise of OTT and STB VOD, how live content is now catching all eyes, and how how publishers are increasingly putting the viewer first by ensuring premium, linear quality ad experiences.
Speaker: Gilles Chetelat - Senior VP, International Business Development - Free Wheel
As Senior Vice President, International Business Development, Gilles leads the execution of the business in APAC and LATAM.
Previously, Gilles served as COO and co-founder of StickyADS.tv. He successfully drove the global expansion of the StickyADS.tv SSP prompting the acquisition by FreeWheel in May 2016.
Gilles started his career at Alcatel where he rose to key account director of strategic Telco accounts. A few years later, he joined Redback Networks and integrated the international sales team as Sales Director for EMEA South.
Gilles holds a degree from French Business School ESC Clermont and an MBA (MSM) from Georgia Tech.
Kantar IBOPE Media - Total Video
Kantar IBOPE Media is leading the research industry in re-defining Television and promoting the Total Video concept. It’s still Television, TV, but it’s TV in all of its forms.
The market’s current demand is to understand the cross media consumption. In this scenario, Kantar Ibope Media has the knowledge, technology and methodology to take the industry into the next level, providing a hybrid approach to measurement that brings together the best of panel data and census data.
Speaker: Amanda Signorini - Planning and Intelligence Manager - Kantar Ibope Media
Amanda has 13 years of experience in media planning, multipatforms projects and market intelligence. Since 2016, she is part of the product team at Kantar Ibope Media and responsible for the Cross Media Audience Measurement project in Latin America. Graduated in Advertisiment and Marketing at Universidade Catolica de Santos, has a Marketing MBA from ESPM and holds master degree in Production Engineering from Universidade do Rio Grande do Sul (UFRGS)
The second wave of the future of multiplatform
Traditional revenue streams in VOD are changing, forcing MVPDs to reinvent themselves to the second wave of the future of multiplatform and multiscreen. Comcast Technology Solutions helps broadcasters, content providers and programers around the world to navigate through those challanges, as well as enable content providers to find new revenue stream. In this session, Neil Berry - vice-pesident and internationl general director of CTS - will share client and partner stories which have suceeded and overcomed the existing hurdles.
Speaker: Neil Berry - Comcast
Neil Berry is the Vice President and Managing Director International, for Comcast Technology Solutions, responsible for their strategic growth across outside of the US.
With over 25 years experience in the enterprise, SAAS, Digital Media & broadcast space, Neil has extensive expertise in helping businesses monetize their content across multiple platforms having held senior executive positions at several leading online streaming companies.
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Showcase |
Room 10
Dolby Vision HDR | Dolby Atmos for Home
SHOWCASE
Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).
Dolby Laboratories - Brazil
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Content Production |
Room 16
Drones: Flying Real
Drones: Flying Real
In this panel we intend to show three important aspects of Drone application in our work activity:
1. The commercialization and development of equipment. New technologies of control, size, load, cameras, sensors, etc ...
2. Use in the production department, such as soap opera, specific programs, news programs
3. The use in the RF transmission department of the TV networks
This is a "tool" that has been showing endless applications in the various areas of knowledge.
But everything has to go through the DRONE LEGAL, which you will watch before DRONE REAL
Chair: Eduardo de Oliveira Silva Bicudo - Co-owner - EBCom /SET
Engineer, with a graduate degree in telecommunications. Mackenzie Institute – 1976 to 1997.
Senior high school teacher and teacher at the school of engineering. Broadcasting Center
Coordinator. Advisor to the president’s office. TV Globo SP -1982 to 1998. Engineer, PCP
Advisor, Director of Engineering. EBCom: 1998 – Today – Co-owner. Design and implementation
of the Digital TV laboratory at the Mackenzie University; Coordinator of digital TV field
measurements for the ISDB-T (Japanese) ATSC (USA) and DVB (European) systems.
Manufacture of UHF antennae for Digital TV reception. Design and implementation of the TV
Center of the Stock, Commodities and Futures Exchange.
Real Drone
In this panel we will talk about the change of paradigms and main challenges in the use of Drones in series and soap operas. We will also talk about the type of equipment currently used in these productions, its characteristics and evolution.
Speaker: Eduardo Mascarenhas, Sócio da Peixe Voador Produções
Bachelor of Business Administration from PUC-RJ, with an MBA in Project Management from FGV-RJ. Coming from financial market where he stayed for approximately 13 years of experience before founding Peixe Voador Produções in 2014 with his partners Rodrigo Thome and Rodrigo Figueiredo. Partner in charge for the administrative part of the production company. Rede Globo, Conspiração Filmes, Rede Record, Hungryman are some of the big clients from Peixe Voador Produções.
Drones and their Innovations
Speaker: Fernando Villares - Drones Brasil / Director
Types, Applications, Benefits and Software used
With the recent approval of the regulations in Brazil the use of Drones has expanded in several segments, mainly in the engineering sector where its use mainly results in reduction of costs, risks and increase the efficiency of professionals and companies in this segment.
In this presentation we will explore the use of Drones in engineering, explaining which are the most used types and their characteristics, the main applications, their results, benefits and which are the software allied to these solutions.
Speaker: Raquel Molina - Diretora Executiva da Futuriste
Co-founder of Drones Futuriste Tecnologia, she is the company's executive director. She is considered the first woman instructor of Drones in Brazil, starting in the area in 2015. With a background in Technology, she has worked for several years as Systems Project Manager at major financial companies such as Itaú-Unibanco and Bradesco. Raquel holds a postgraduate degree in IT governance from Universidade Presbiteriana Mackenzie, an IT graduate with an Emphasis in Business Management from FATEC, Certified in ERP (Systems Requirements Engineering), certified in COBIT (IT Governance) and Technical Logistics by State Technical school.
Drone, a tool for all
The lecture aims to demonstrate the types and characteristics of drones available in the market, as well as to explore the various applications mainly in the field of engineering and inspections.
Speaker: Fábio Pardini Campesi - Operator - Ebcom
Civil Engineering student at the Armando Alvares Penteado Foundation (FAAP), Aeromodelist for 10 years and 4 years working in the area of drones and multirotors.
Speaker: Vitor Ferrari Fozzatti - Operator - Ebcom
Aeromodelist for 10 years, where 4 of these were focused on drones research, operation and development. Commercial pilot of airplane in formation and student of Civil Aviation at Anhembi Morumbi University
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Room 13
Cloud and Virtualization
Cloud and virtualization: increasingly present reality in the operation of broadcasters and producers companies
Cloud services and hardware virtualization have suffered great developments in the recent years in the media and entertainment market, on account of an intense search for cost reduction and operational efficiency within the companies.
The possibility of using the maximum capacity of a computational resource or the possibility of hiring (pay) only for what is consumed, has facilitated the penetration of that type of service and become the increasingly common business model within the television stations and content producers.
Many specialists consider this kind of vital technology for the survival of companies, since political and economic instability, especially in countries like Brazil, causes their operations to change size according to market demand, in a very rapid way.
Another factor relevant to this major market change is the possibility of accessing and producing content remotely, diminishing the need for physical space, energy consumption and air conditioning, among other infrastructure reductions.
Chair: Alexandre Sano - Gerente de Engenharia SBT
Deputy Director of Events at SET. He holds an Electronics Engineering degree from Mackenzie University. Graduate degree in Enterprise Management and Technological Innovation from ESPM. Graduate degree in Digital TV from Mackenzie. Joined SBT in 2002 and is currently responsible for managing the technical infrastructure management of the entire SBT network, São Paulo. He is also involved in developing solutions for the continuous improvement of the operations, using innovative processes and technology. He participates in the activities organized by SET and by the Forum of the Brazilian Terrestrial Digital TV System.
A journey to the future of the micro-services of native media in cloud
The impact of digital transformation in the media and entertainment industry has transformed the way that suppliers and broadcasters think, design and commercialize products and experiences. The current infrastructure models need to adapt to an elastic, resilient and highly distributed reality. During this presentation we will have an overview of the journey that media support services should adapt to this new reality.
Speaker: Washington Cabral - Client Technical Advisor for Media & Entertainment - IBM.
In a life marked by curiosity, where no knowledge is likely to be wasted, Washington has spent the last 28 years of his professional life in the Information Technology sector. Curiosity and enthusiasm for new ideas found the perfect match when he began devoting himself over the last 4 years to the media and entertainment sector. The radical IT-driven transformation the sector is facing is the ideal setting ideal for developing disruptive ideas that could make a difference to the future of the sector
Software Defined Solutions
Market dynamics have brought uncertainty to the media sector: companies need agile systems that can scale up and down rapidly and cost effectively. At the same time solutions to satisfy the demands of proliferating distribution platforms have become essential. A practical resolution is to migrate from fixed infrastructure to software systems which run on commodity IT equipment.
Now is the perfect time for media companies to embrace the very latest datacenter and cloud technologies and reap the rewards of their inherent flexibility and beneficial cost models.
Software Defined Solutions can turn the desire for flexibility and beneficial cost models into a reality by removing the need for bespoke hardware and providing software only, virtualized and cloud solutions.
Media organizations are always looking to reduce capital expenditure so with virtualization closely on the horizon many companies are looking to use data centers and software defined systems to reduce working capital, operational costs and improve efficiencies, so ultimately moving challenging capex to opex.
Speaker: Felipe Domingues -Solutions Architect - SAM
With an academic background in engineering, he has been working for more than 13 years in the Broadcast market. With extensive experience in systems design, he has worked for sector companies like Grass Valley and Imagine Communications. Today, he works as a Solutions Architect for Snell Advanced Media (SAM) in Latin America.
Cloud will kill half of us... and save the rest!
The media and entertainment industry is primarily in transformation. The largest disruption is not the transition to the IP, OTT, nor the deploy of applications to the cloud, but much more the fundamental change in the mode in which the broadcast technology is consumed. These are services that are on demand, used only when needed, able to enlarge and reduce the scale without prior notice, without major financial disbursements or huge implementation projects. And above all, always up to date. Traditional manufacturers of the broadcast market must revolutionize their approach in the way of developing the projects, marketing and business models of their products – or else they will be extinct. From the single-purpose traditional components to cloud-based COTS Media services, we've walked a long way. However, there is still a lot to come. Learning from the native concepts of resilience cloud, scalability, and orchestration, this session will lead you to disrupt the technologies that will pave the future of media services. We will see examples of how buyers are changing behaviour and review cases of best practices from vendors that are responding with truly innovative, elastic and on-demand services. More importantly, we will examine what vendors and integrators of broadcast and media technology must do to survive, effectively leveraging the entire potential of the cloud, as if the broadcast market was a new creation, born in the cloud business model. I hope to see you there.
Speaker: Eduardo Rezende - Solutions Arquitet - AD Digital
Professional with more than 15 years in the broadcast market, having been involved in different projects at the leading Brazilian television networks. With a degree in electronics engineering and a graduate degree in Digital TV from the Mackenzie Presbyterian University, he has participated in the testing and implementation of the ISDB-T system in Latin America. He takes advantage of the know how acquired in the field of traditional broadcast, to develop projects on the new OTT, Cloud and Machine Learning platforms for customers in different markets.
WORKFLOW CLOUD-BASED FOR NEWS PRODUCTION
Cloud-enabled workflows through the Avid MediaCentral platform for creating, managing and distributing media with deployment flexibility for private data centers, public cloud or hybrid environments.
Speaker: Benjamin Desbois - Senior Director of Global Strategic Accounts and Americas Media markets - Avid
Benjamin Desbois leads the Avid sales team for the Americas media markets, with focus on networks, studios, broadcast stations and post. Benjamin has significant international experience around MAM, Post, News and Sports workflows with multiple roles in EMEA and the Americas. Benjamin has been in various management roles at Avid for the last 6 years and is a graduate from Ecole des Mines de Paris.
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Technology and Business |
Room 11
Migration of Radio and the Market
Migration of Radio and the Market
Representatives of Brazil's main radio stations involved in the migration of AM radio to FM, highlight the model of expected business through integration with the programming on FM, although in eFM (Extended FM). The current scenario of radio broadcasters in the advertising market.Highlights for the preservation of radio with the journalistic content, radio with image, online and hybrid platforms successful cases such as the recovery of the hearing of the Media Wave stations by migration.
Chair: RODRIGO NEVES - Diretor Geral da Rede Bandeirantes / Campinas
RODRIGO NEVES, journalist specializing in radio journalism.
Currently holds the position of General manager at Grupo Bandeirantes de Comunicação in the city of Campinas, SP, which consists of four radio stations, a television station and a daily newspaper.
From July 2011-July 2015, he was president of the AESP, the Association of Radio and Television Stations in the State of São Paulo, the first industry association in Brazil and the most important regionally speaking, and presently holds the seat as 2nd Member of the Board of the association. He is Regional Vice President Regional of Amcham Campinas, a Member of the Board of the Centro Infantil Boldrini, the charity children’s cancer and hematology hospital; SERTESP – the Union of Radio and Television Companies in the State of São Paulo and the Centro Corsini, a highly complex shelter for children and adolescents.
A case of success
The presentation highlights the success of Radio Clube de Lages Ltda, of the Sistema Catarinense de Comunicações, the second broadcaster to migrate in Brazil from AM to FM.Management of modeling work, content crystallization - migrant radio - with wide audience recovery in Lages and Region.Proof through audience research. Market and the Challenge!Post migration success with revenue growth. Group broadcasters strengthened and motivated.
Speaker: Roberto Dimas Ribeiro do Amaral - Product Director - Sistema Catarinense de Comunicações Product Director
Roberto Dimas Ribeiro do Amaral is an Electrical Engineer from UFSC and a Business Administrator from UNISUL. Doctor in Sciences and Technologies of Information, by ISCTE-IUL. Product Director of the Sistema Catarinense de Comunicações (SCC), which includes SBT Santa Catarina, radios and telecommunications companies, and is responsible for Engineering, Journalism, Programming, Operation and New Products. He is a member of the Executive Board of ACIL (Commercial and Industrial Association of Lages), SERT (Union of Radio and Television Companies of SC) and ABCOMM / SC (Brazilian Electronic Commerce Association)
Pioneer migration
Jovem Pan: Journalism, the key to success - Social approach and audience polarization / hegemony in AM and FM with the same content. Pioneering in the operation of the FM transmitter in the extended range, in a unique test in Brazil in 84.7 MHz homologated by Anatel. "
Speaker: Paulo Machado de Carvalho Neto - President of the AESP – the Association of Radio and Television Broadcasters in the State of São Paulo
Paulo Machado de Carvalho Neto, aka Paulito, as he is known within the industry, is a business administration graduate, radio commentator and advertising executive, comes from a family with important roots in the means of communication in Brazil.
In 1962, when still a lad, Paulito began working at Rádio Record S. A. as an office assistant, although a member of the owner’s family. He gradually rose through the ranks, becoming Artistic and Programming Director of Rádio Record A. M., Finance Director, General Manager of Rádio Record, Executive Director for F.M., Executive Director of TV Record de São José do Rio Preto S/A, Executive Director of F.M. Record S/A and Executive Director of TV Record de Franca S/A.
In 1990, he took up the position of Executive Director of Record S/A. Besides his functions at the United Broadcasters, Paulito was a member of the board of Fepasa and Assistant Director of the CCESP. From 2000 to 2004, he was President of the Abert- the Brazilian Association of Radio and Television Broadcasters for two consecutive terms of office. He has held several managerial positions in broadcasting entities and
Speaker: Carlos Rubens Doné - Market Director - Rádio Itatiaia
In charge of the commercial, marketing and promotions areas, Carlos Rubens dos Santos Doné has worked for Rádio Itatiaia since 1992, after spending 13 years with Rede Globo. With a degree in journalism and advertising from the former FAFI-BH, and a graduate degree in Marketing Management from UNA, Doné also travels around Brazil, giving talks. He was seven-times winner of the Melhores da Comunicação de Minas Gerais (The Best in Communication in Minas Gerais) award offered by the AMP (the Advertising Industry Association in Minas Gerais) and by Sinapro-MG (the Advertising Agencies Union). Doné he was also the brains behind Itatiaia Rádio Bar and Itatiaia no Ponto, a promotions and events agency.
For him, the unceasing quest for information and speed of response are the key virtues of a communication professional.
Speaker: Ricardo Gandour - News Director CBN
Ricardo Gandour worked for more than 10 years in Grupo Estado. His last position was Director of Content. Previously, he had worked at Grupo Globo as director of Época magazine and Diário de São Paulo newspaper.
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Room 12
Lives Broadcast (360 4K and 8K) on Social Media – saving on SEO, Ads and Resources (demo live 360 4K)
Lives broadcast (360 4K and 8K) on social media - saving on SEO, ads and resources (demo live 360 4K)
Multidisciplinary experts present their different visions, solutions, cases and experiences in the field of live streaming of social media video (known as lives on the web), using new technologies that include 360-degree imaging and connectivity anywhere, bringing remote immersion From the viewer to the actual scene, with quality standards at 4K and up to 8K. The use of lives on the web is increasingly popular, given the ease of the tool and the low cost of resources. For example, a $ 170.00 VR camera such as Insta360 Air, a $ 250.00 smartphone and a low-cost 4G or satellite internet plan, which is increasingly accessible, make anyone into a UMPP (Personal Portable Mobile Unit), ready to enter live from anywhere, anytime. Come to understand this new world of lives and discuss with the experts, and in the end, we will have a round of questions and answers, plus a demonstration with a 360 lives solution, 4K satellite!
Chair: Rodrigo Dias Arnaut - Director – EraTransmidia/ FAAP/ SET/ Esconderijo
Transmedia consultant and planner for producers and agencies, by Esconderijo das Crianças,
digital media professor at FAAP in communications courses, undergraduation and pos
graduation. Master of Science from USP (Poli), specialization on Business Management and
Technological Innovation at ESPM, Computer Engineer at USJT. Concluded an extension
course in E-business in UofT (University of Toronto). President at EraTransmidia Association,
where he currently develops audiovisual production research in the field of immersive video,
virtual reality / augmented and actions of social impact. With 25 years of professional and
academic experience in Technology, Business and Communication in brainstorming and
Transmedia projects, IT, Telecom, TV, IoT, Mobile, Web, Games, Wearables, Interactivity,
Holography, Virtual and Augmented Reality, Media , Advertising and marketing, 21 years in the
Globo group at R&D Research and Development for technology to Sports areas, Journalism and
Entertainment, where he developed more than 50 projects received 15 awards, highlighting IBC
Special Awards of the “float” (Amsterdam). It is also a partner at startup Gigamobb and
consulting at Esconderijo das Criancas, focused on developing projects with MAMP
methodology (Multi Platform Multi Audience) created by EraTransmídia. Vice Director of Pay TV
and New Media at SET. Speaker at over 200 events in Brazil and abroad.
Lives via satellite
This talk will present live streaming cases (PetChannel and Canal Rural) with details of the optimized infrastructure and cost reduction achieved in the projects. It will also announce the launch of a new satellite in KA band, with start of operation in October 2017, for live streaming.
Speaker: George Bem - CEO & Founder - InternetSAT
CEO and Founder of InternetSAT, graduated in Telecom Eng. By Fasp, Postgraduate in Critical Mission Environments and Projects. Acting in the telecom area, through IT, Internet and Broadcast. Responsible for the startup of R7.com, he acted as Mang. And Serv. Of Eng Record, responsible for new IP technologies, data networks and videos and mobile.
Social Media and the world of lives
Why using lives in social media can bring a more positive result than simply sponsoring online campaigns. How video content engenders greater engagement and reach of fans, and how using technology in a simpler way can generate profit and savings for businesses.
Speaker: Juliano Kimura - CEO & Founder - Trianos
One of the most influential professionals in the world of social networks and digital innovation. He has 15 years of experience in the digital communication market. Was a speaker and content expert for Facebook Brazil. Managing Partner of Trianons Academy and creator of Social Brunch and Tampopus.com projects. Elected best social networking professional by ABComm in 2015 and 2016. His company was voted best social networking agency by the E-Awards.
Lives and Games 360
Will present the global scenario of lives 360, immersive content, technology events such as E3, 360 in social media and the transmission of games over the Internet.
Speaker: Pedro Zambarda - CEO & Founder Drops de Jogos, editor-chefe Mundo360
Journalist, writer and communicator. Graduated in Journalism from Faculdade Cásper Líbero and in Philosophy at FFLCH-USP. He is the editor-in-chief of Games Drops and editor of the Generation Gamer project. He writes about games, technology, politics, business, economics, and society.
360 Camera Solutions
Will present an overview of the current 360 cameras and will show a broadcast solution to transmit images to 360 Virtual Reality with 8K quality for applications in sports and entertainment.
Speaker: Juliano Milanez - Manager - SHVAV / Pixellot / Rohde-Schwarz
Experienced as country Manager with a demonstrated history of working in the broadcast media industry. Skilled in Non-linear Editing, Broadcast Engineering, Radio, Management, and Sound. Strong community and social services professional with a IT Management, Specialized in Virtual Sets, video servers and augmented reality systems, great skills with MAM, PAM and project management.
360 transmissions, from the player to the glasses
With more than 10 years of experience in imaging and broadcasting 360, we will present discoveries and cases that show that virtual reality technology is increasingly accessible.
Speaker: Charles Boggiss - CEO - UView360
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Room 10
Dolby Vision HDR | Dolby Atmos for Home
SHOWCASE
Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).
Dolby Laboratories - Brazil
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