SET EXPO 2017

Schedule for the 29th Technology Conference

Monday – Aug.21,2017

ROOM 16 ROOM 13 ROOM 12 ROOM 10
8h30 – 9h10 Breakfast offered to subscribers
9h – 11h .infraestrutura2 { border-bottom: #EC181C 5px solid; color:#000000} .negocios2 {border-bottom: #278A35 5px solid; } .gerenciamento2 {border-bottom: #26907E 5px solid; } .producao2 {border-bottom: #6762DC 5px solid; } .regulatorio2 { border-bottom:#6EA5D3 5px solid; } .hot2 { border-bottom:#A175BB 5px solid; } .tecnologia2{ border-bottom:#AB080B 5px solid; } .inovacao2{ border-bottom:#00468C 5px solid; } .forum2{ border-bottom: #FF9326 5px solid; } .academico2 { border-bottom: #00A3D9 5px solid; } .workshop2 { border-bottom: #AFd036 5px solid; } .demonstracao2 { border-bottom: #FFBF00 5px solid; } .semfundo2 { background-color:; } .titulo { font-size:16px;font-weight:bold; line-height: 20px; }
Innovation and Disruptive Technologies
Increasing Audience: Engaging with Big Data & AI & IOT & MR – Real Interactivity (demo CHATBOT)
Rodrigo Arnaut
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Regulatory Issues and Standards
Spectrum and Future Services
André Trindade
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11h30 – 13h .infraestrutura2 { border-bottom: #EC181C 5px solid; color:#000000} .negocios2 {border-bottom: #278A35 5px solid; } .gerenciamento2 {border-bottom: #26907E 5px solid; } .producao2 {border-bottom: #6762DC 5px solid; } .regulatorio2 { border-bottom:#6EA5D3 5px solid; } .hot2 { border-bottom:#A175BB 5px solid; } .tecnologia2{ border-bottom:#AB080B 5px solid; } .inovacao2{ border-bottom:#00468C 5px solid; } .forum2{ border-bottom: #FF9326 5px solid; } .academico2 { border-bottom: #00A3D9 5px solid; } .workshop2 { border-bottom: #AFd036 5px solid; } .demonstracao2 { border-bottom: #FFBF00 5px solid; } .semfundo2 { background-color:; } .titulo { font-size:16px;font-weight:bold; line-height: 20px; }
Content Production
Technology in Journalism: Impacts on Production and News Publishing
Raimundo Lima
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Hot Session
Destiny and Evolution of TV
Fernando Bittencourt
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Workshop
IP Production – Grass Valley
José Antônio Garcia / Robert Erickson
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BREAK

14h – 15h30 .infraestrutura2 { border-bottom: #EC181C 5px solid; color:#000000} .negocios2 {border-bottom: #278A35 5px solid; } .gerenciamento2 {border-bottom: #26907E 5px solid; } .producao2 {border-bottom: #6762DC 5px solid; } .regulatorio2 { border-bottom:#6EA5D3 5px solid; } .hot2 { border-bottom:#A175BB 5px solid; } .tecnologia2{ border-bottom:#AB080B 5px solid; } .inovacao2{ border-bottom:#00468C 5px solid; } .forum2{ border-bottom: #FF9326 5px solid; } .academico2 { border-bottom: #00A3D9 5px solid; } .workshop2 { border-bottom: #AFd036 5px solid; } .demonstracao2 { border-bottom: #FFBF00 5px solid; } .semfundo2 { background-color:; } .titulo { font-size:16px;font-weight:bold; line-height: 20px; }
Information Security and Data Privacy for the Audiovisual Market – Cyber Security
Emerson Weirich
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Technology and Business
Audiovisual Startups – Opportunities and New Business Models
José Carlos Aronchi
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Workshop
IP Production – Grass Valley
José Antônio Garcia / Robert Erickson
.infraestrutura2 { border-bottom: #EC181C 5px solid; color:#000000} .negocios2 {border-bottom: #278A35 5px solid; } .gerenciamento2 {border-bottom: #26907E 5px solid; } .producao2 {border-bottom: #6762DC 5px solid; } .regulatorio2 { border-bottom:#6EA5D3 5px solid; } .hot2 { border-bottom:#A175BB 5px solid; } .tecnologia2{ border-bottom:#AB080B 5px solid; } .inovacao2{ border-bottom:#00468C 5px solid; } .forum2{ border-bottom: #FF9326 5px solid; } .academico2 { border-bottom: #00A3D9 5px solid; } .workshop2 { border-bottom: #AFd036 5px solid; } .demonstracao2 { border-bottom: #FFBF00 5px solid; } .semfundo2 { background-color:; } .titulo { font-size:16px;font-weight:bold; line-height: 20px; }
Showcase
Dolby Vision HDR / Dolby Atmos for Home
16h – 17h30 .infraestrutura2 { border-bottom: #EC181C 5px solid; color:#000000} .negocios2 {border-bottom: #278A35 5px solid; } .gerenciamento2 {border-bottom: #26907E 5px solid; } .producao2 {border-bottom: #6762DC 5px solid; } .regulatorio2 { border-bottom:#6EA5D3 5px solid; } .hot2 { border-bottom:#A175BB 5px solid; } .tecnologia2{ border-bottom:#AB080B 5px solid; } .inovacao2{ border-bottom:#00468C 5px solid; } .forum2{ border-bottom: #FF9326 5px solid; } .academico2 { border-bottom: #00A3D9 5px solid; } .workshop2 { border-bottom: #AFd036 5px solid; } .demonstracao2 { border-bottom: #FFBF00 5px solid; } .semfundo2 { background-color:; } .titulo { font-size:16px;font-weight:bold; line-height: 20px; }
Innovation and Disruptive Technologies
Making Virtual Reality (VR) a Reality!
Daniela Souza
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Evolution of TV Standards
Cristiano Akamine
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Workshop
IP Production – Grass Valley
José Antônio Garcia / Robert Erickson
.infraestrutura2 { border-bottom: #EC181C 5px solid; color:#000000} .negocios2 {border-bottom: #278A35 5px solid; } .gerenciamento2 {border-bottom: #26907E 5px solid; } .producao2 {border-bottom: #6762DC 5px solid; } .regulatorio2 { border-bottom:#6EA5D3 5px solid; } .hot2 { border-bottom:#A175BB 5px solid; } .tecnologia2{ border-bottom:#AB080B 5px solid; } .inovacao2{ border-bottom:#00468C 5px solid; } .forum2{ border-bottom: #FF9326 5px solid; } .academico2 { border-bottom: #00A3D9 5px solid; } .workshop2 { border-bottom: #AFd036 5px solid; } .demonstracao2 { border-bottom: #FFBF00 5px solid; } .semfundo2 { background-color:; } .titulo { font-size:16px;font-weight:bold; line-height: 20px; }
Showcase
Dolby Vision HDR / Dolby Atmos for Home

Monday – Aug. 21, 2017

Schedule Lecture
Schedule Lecture

9h - 11h

Innovation and Disruptive Technologies | Room 16

Increasing Audience: Engaging with Big Data & AI & IOT & MR – Real Interactivity (demo CHATBOT)

Increasing Audience: Engaging with Big Data & AI & IOT & MR – Real Interactivity (demo CHATBOT)

In the 1990s the great label of creativity was Research and Development (R & D), in 2000 we started to call it "Innovation" and in this decade the concept of "Disruptive Innovation" is geting stronger.Of an outdated and old model to be replaced by a new and contemporary model, a rupture of concepts, bringing disruption as the "beyond" of the new, an interruption of the normal course of a process. Given this scenario of new labels, we will translate in a practical way what BigData means, where large volumes of different information are quickly accessed, as well as AI (Artificial Intelligence) where algorithms and tools are increasingly present in our day-to-day life, in complex software or even in our social media chats. Other alphabet soup are Virtual Reality (VR), AR (Augmented Reality) and MR (Mixed Reality), which lead users to interact with virtual environments increasingly common in brand experiences, and IoT (Internet Of Things) that will reach more than 50 billion connected devices in the internet in 2020, involving the whole chain of the consumer industry. With all this Disruption, our lives are becoming totally interactive, we talk to machines all the time, and it may be that we will not talk to humans any more. Really? Come listen to what this disruptive folks will present in the debate, bring your friends and come and discuss with us the future of media interaction. We will do a real-time demonstration of the creation and programming of a chatbot within a fanpage, a Facebook messenger robot.

Chair: Rodrigo Dias Arnaut - Director – EraTransmidia/ FAAP/ SET/ Esconderijo

Transmedia consultant and planner for producers and agencies, by Esconderijo das Crianças, digital media professor at FAAP in communications courses, undergraduation and pos graduation. Master of Science from USP (Poli), specialization on Business Management and Technological Innovation at ESPM, Computer Engineer at USJT. Concluded an extension course in E-business in UofT (University of Toronto). President at EraTransmidia Association, where he currently develops audiovisual production research in the field of immersive video, virtual reality / augmented and actions of social impact. With 25 years of professional and academic experience in Technology, Business and Communication in brainstorming and Transmedia projects, IT, Telecom, TV, IoT, Mobile, Web, Games, Wearables, Interactivity, Holography, Virtual and Augmented Reality, Media , Advertising and marketing, 21 years in the Globo group at R&D Research and Development for technology to Sports areas, Journalism and Entertainment, where he developed more than 50 projects received 15 awards, highlighting IBC Special Awards of the “float” (Amsterdam). It is also a partner at startup Gigamobb and consulting at Esconderijo das Criancas, focused on developing projects with MAMP methodology (Multi Platform Multi Audience) created by EraTransmídia. Vice Director of Pay TV and New Media at SET. Speaker at over 200 events in Brazil and abroad.

JeffersonPrestes

Talking with machines

Using AI tools to optimize costs, amplify the quality and accuracy of information for consumers, users and viewers through the use of Machine Learning and AI integrated into social media, such as fanpages within Facebook. Cases even from TV stations that release videos through chatbot, an OTT (Over The Top) via AI!

Speaker: Jefferson Prestes - Director Novatrix / Chronos Bot

Jeff is Entrepreneur and a Polymath Developer, from C to Go he has worked with many different technologies during his 21 year career including Business Intelligence, e-commerce and web development. Internet of Things, Physical Web and Machine Learning are his new passions. As a specialist and researcher, he creates new technology uses for the future that combines mobile, server technologies and electronics to build Cognitive Computing.

RodrigoTerra

Mixed Reality has arrived!

How MR (Mixed Reality) will transform our world of content and immersive experiences, blending holography with real images. Productions in VR (Virtual Reality), case McDonalds; Applications AR (Augmented Reality) as Pokémon and Transmedia, are state of the art in building brand experiences for the new generation of audience that the media world is facing today.

Speaker: Rodrigo Terra -Founder and Director - Arvore.io / President EraTransmidia

Post-Graduate in Administration by FGV. Specialist in Entrepreneurship by IBMEC-SP. Graduated in Radio and TV by FAAP-SP. He studies and develops Transmedia content since 2006. He has directed and conducted several projects in audiovisual and transmedia for broadcasters and producers. He was co-author, director-general and artistic director of the series Sexo no Sofá, screened by TV Futura and Glitz * (Turner). Consultant in Transmídia in the program Objetiva Audiovisual of Sebrae/APRO, professor of Content Production in Audiovisual module at PUC-PR. He is creative director and evangelist of immersive experiences, Virtual Reality, Augmented and Mixed. Today he is president of the EraTransmidia Association, partner-director of Fazenda Urbana and COO of Arvore Experiências Imersivas.

Engagement and online voting

How to leverage consumer interaction and engagement in the online world with voting and research tools for decision-making.

Speaker: Renato Teixeira - Choicely Brazil / FAAP

Advertising professional is a consultant for market research and media, and digital marketing strategies. Professor of behavior of the television audience at FAAP. With experience in media and market research for 28 years at IBOPE Media and Datafolha institutes.

Foto Marcelo Blum - Videodata

How the Internet of Things and Big Data will change our lives and the broadcast world

The new generations are accustomed to "all at the same time now". We live in a world in which things grow exponentially and paradigms are constantly broken. Consolidated businesses disappear and new businesses come up quickly, changing habits and making people's lives easier. The media and entertainment industry needs more and more to incorporate these concepts, to become more efficient, profitable and therefore keeping itself relevant. The internet of things will revolutionize homes and businesses in general, interconnecting devices, social networks, automating processes and at the same time generating an enormous mass of data, which through Big Data tools, can anticipate the yearnings of people. The contents and advertising will be increasingly transmedia and multiscreen experiences, in which the reactions will be monitored in real time and the experiences adapted to each person.

Speaker: Marcelo Blum - Videodata Systems and Technology Manager

Graduated in Electronic Engineering from UFRJ, with 25 years of experience in the market of Television Engineering, Videodata Systems and Technology Manager, specialized in Playout Systems, Cloud Playout, Media Asset Management, Video and Media Workflows Orchestration, Video Compression and Transport, Production and Post Production and Critical Mission Systems. Member of SET for more than 24 years, has contributed presenting numerous lectures in its events.  

Creating content using audience data

Creating content for radio shows is a challenge, especially for diversified audience segmentation. We have almost 10,000 educational, commercial and community TV and radio stations throughout the country, 4377 community radios and 1501 FM radios. Analyzing audience data and getting to know the target audience of these radios is essential in the content production strategy. Conducting research and using interactivity with bigdata and engagement technologies can transform content creation into the starter engine of the broadcaster, increasing or even decreasing audience leakage for other media.

Speaker: Robson Ferri - Radio and Advertising Professional

BIO

9h - 11h

Regulatory Issues and Standards | Room 13

Spectrum and Future Services

André Trindade

Spectrum and Future Services

The panel will present the current spectrum situation and the demand for future broadcasting services in Japan and Brazil. Regulators have the challenge of addressing the spectrum requirements of different sectors and, given the strong pressure in some countries to adopt 600 MHz for broadband, the positioning of Anatel as a regulator of the Brazilian spectrum will be presented and discussed. We will also see how this issue has been conducted in international forums, with an emphasis on the Americas. Moreover, the panel will discuss the use of the VHF band by some channels.

Chair: André Trindade - Engenheiro de Comunicação - ABRATEL

Network Engineer by UnB, with specialization in Public Management and Information Security. Trindade is a member of the Brazilian delegation to the Inter-American Telecommunication Commission (PCC.II CITEL). In addition, he is a full member of Gired -.Grupo de Implantação do Processo de Redistribuição e Digitalização de Canais de TV e RTV.

Ogawa

Policy and vision of use of spectrum in Japan -after ASO

Japan completed ASO in March 2012. After ASO, some VHF and UHF bands that used by analogue-TV has been re-allocated to other services. In the presentation, how the spectrum was re-allocated after ASO in Japan and current issues related to the spectrum allocation towards the launch of 5G mobile system are explained

Speaker: Hiroyuki Ogawa - Director for Digital Broadcasting Technology, Ministry of Internal Affairs and Communications, Japan

Hiroyuki Ogawa is currently a Director for Digital Broadcasting Technology, Ministry of Internal Affairs and Communications, Japan. He is in charge of technical assistance for the ISDB-T adopted countries and international promotion of 4K/8K technology. He joined the Ministry in 1998 and has the extensive experience of coordination of R&D projects, regulations, and international affairs in the field of telecommunications and broadcasting. He was also dispatched to the Embassy of Japan in Russia as a telecommunications attaché. He graduated from the University of Tokyo with a degree of B.E. in electrical engineering. He is also an avid amateur radio operator.

A dangerous scenario...

...is taking shape much more quickly than was expected where the use of the UHF band for broadcasting is concerned. Adding to the continually inflated projections for the broadband spectrum arising from inappropriate and biased studies by the ITU and large companies, the attitudes of the governments of countries in Region 2 are challenging both the decisions of the WRC 15, and the scope of the forthcoming WRC 19, which also puts at risk the validity of the decisions of a world conference of the ITU, an entity known for its consensual decisions. Global studies of demand cannot be used on a national basis, how does a country check in Recife override a globalized projection for traffic growth. And the efficient use of the spectrum remains a taboo. These issues will be dealt with to encourage discussions.

Speaker: Paulo Ricardo Balduino - TV Spectrum Planning Director - Brazilian Radio and TV Broadcasters Association - ABERT

Paulo Ricardo H. Balduino, born 1949, electronics engineer from the University of Brasília, married, with three children. Oversees the work of the Brazilian Association of Radio and Television Broadcasters – ABERT, focusing on the policy, planning and use of the electromagnetic spectrum. He worked at the Ministry of Communications as coordinator of international regulatory activities in different forums of the International Telecommunications Union – ITU and the Inter-American Telecommunication Commission – CITEL, having created, as far back as 1974 and 1975, the process for Brazil’s participation in the work of the ITU and the CITEL, including Brazilian commissions of studies designated at the time as CBR.s and CBTT.s, nowadays restricted and renamed CBC.s. He has headed up Brazilian delegations at several meetings, assemblies and conferences of the ITU and the CITEL on a range of subjects, including planning for the use of the spectrum for different services. When the 12-GHz Satellite Broadcasting Service was in the planning phase, he presided over a group of experts who came up with the planning algorithms and the procedures for updating the plan. He was a founding member of the “National Infrastructure Committee on Information of ANATEL (C.INI – ANATEL), where he was responsible for the Telemedicine Group, having carried out his activities to an advanced level of development. He has represented ANATEL on several forums and working environments on this issue. He was Director and Co-founding Partner of the company, Spectrum Latino America, a joint venture with European company, Spectrum Strategy Consultants

Leonardo Euler

Spectrum: the vision of ANATEL

The President of the CEO - Spectrum and Orbit Use Committee - will present how Anatel thinks about the future of TV in Brazil and its vision on spectrum needs for current demand and new broadcasting technologies. He will also address the positioning and performance of the Brazilian administration in the international forums of the Inter-American Telecommunication Commission (Citel) and the International Telecommunication Union (ITU) on the spectrum used by broadcasting.

Speaker: Leonardo Euler de Morais - Presidente do Comitê de Uso do Espectro e de Órbita (CEO)

Leonardo Euler holds a degree in Economics and a Master's degree in Economics from the University of Brasília. He has been a career servant of Anatel since 2005. Approved in the first public exam held by the Agency, where he served as head of the Technical Advisory. He is currently a member of the Board of Directors of Anatel and Chairman of the Spectrum and Orbit Use Committee (CEO).

Ilham Ghazi

The ITU (International Telecommunication Union) and WRC 2015 results (World Radiocommunication Conference)

In this live video participation, Ms. Ghazi will make a brief introduction about the International Telecommunication Union so that the importance of this organization can be understood for broadcasters in Brazil and Latin America. The results of the WRC 2015 will also be presented with respect to the spectrum used by the broadcasting and possible scenarios for WRC 2019 and 2023 will be presented. The process of regional coordination of VHF and UHF frequencies for Central America and the Caribbean has already begun and Brazil, for border issues, also participates. The ITU representative will also talk about the importance of this process.

Speaker: Ilham Ghazi - Head of Broadcasting Services at the Radiocommunications Office of the International Telecommunication Union.

Graduated in Radiocommunications Engineering from the International Aviation Institute of Kiev, Ukraine and a Master's degree in Business Administration from the Ecole polytechnique Federale in Lausanne, Switzerland. She is currently charged by ITU to lead regional coordination meetings to allow administrations to have additional frequencies in the Band 470-694 MHz and facilitate the release of the first and second digital dividends.

11h30 - 13h

Content Production | Room 16

Technology in Journalism: Impacts on Production and News Publishing

Raimundo Lima_Diretor de Operações do SBT_ (21)

TECHNOLOGY IN JOURNALISM: IMPACTS ON PRODUCTION AND NEWS PUBLISHING

The advancement and offers of new technologies in the newsroom and production environments have brought facilities, dynamism, speed in production, research and dissemination of news content. On the other hand, professionals who work in these environments need to understand, master and operate these tools to get the best out of technolgy which must be at the service of the news product, not the other way around. The different forms of disclosure in different platforms, require agility and charge more efficiencies of the professionals involved in the processes. Panelists will bring some of their experiences to meet these challenges, while providing insight into what awaits us in the near future.

Chair: Raimundo Lima - Diretor de Tecnologia e Operações – SBT – Sistema Brasileira de Televisão

With more than 35 years of activities in Brazilian television, he has worked for Associated Diaries, TV Manchete, TV Globo (GINY), TV Band, TV Cultura / SP and Interactive Sport.During this period, he held several positions in the departments of Journalism, Sports, Drama and Entertainment. With an eclectic background, he took courses at the University of Brasília, PUC-SP and Universidade Federal Fluminense, among other institutions.

AVI COHEN

LiveU - a new way to capture and distribute live video

Speaker: Avi Cohen - COO e GM da LiveU Americas

Rafael Gomide

Speaker: Rafael Gomide - Editor-in-chief of Record TV's Special Reporting Center

Already 23 years of journalism work, these 18 years are dedicated to telejournalism, as a reporter, editor, investigative reporter, producer, executive editor, editor-in-chief, screenwriter, editor, journalism manager and editor-in-chief. In addition to the TV Record, already passed by the Band and Rede TV stations. Rafael graduated in journalism from the Methodist University of São Paulo in 1997. He won important prizes, just to mention a few: the International King of Spain Award 2016 (the largest journalism award in the world in the Portuguese and Spanish languages), the Esso Journalism Award in 2011 and 2015; Vladimir Herzog Award 2009 and 2015; Tim Lopes Award for Investigative Journalism 2015; Libero Badaró 2014 Award; Latin America Award for Human Rights 2012, 2013 and 2015; Anamatra 2016 Award; Award from the Federal Labor Ministry 2016 (Southeast Region) and 2017 (National).

Rafael Boni Marques

Speaker: Rafael Boni Marques - Technology Operations Manager - TV Globo

I graduated in 2006 in Electrical Engineering with emphasis in Telecommunications by FEI (Faculty of Industrial Engineering)In 2010 I completed a Post Graduation in Telecommunications Networks and Systems Engineering by INATEL (National Telecommunications Institute)And in 2015 I finished a Post Graduation in Strategic Project Management at FAAP (Fundação Armando Alvares Penteado)I joined Tv Globo in 1999 and since then I have had some important functions within the company, such as Support Engineer, Systems Engineer, Project Supervisor, Operations Supervisor and in the last two years I am acting as Technology Operations Manager attending Journalism.

Eduardo Brandini

Speaker: Eduardo Brandini - Head of Media and Entertainment - YouTube - Brasil

Graduated in Social Communication - Radio and TV by Fundação Armando Alvares Penteado (FAAP), he holds a postgraduate degree in Business Management and Technological Innovation from Escola Superior de Propaganda e Marketing (ESPM). With more than 15 years of experience in the communication area, Brandini has worked in the biggest TV stations in Brazil, such as SBT, Globo, Bandeirantes and Cultura. He is also a professor at the Armando Alvares Penteado Foundation (FAAP).

11h30 - 13h

Hot Session | Room 13

Destiny and Evolution of TV

Fernando Bittencourt

Destiny and Evolution of TV

Consumers, especially young people, are watching TV less and less open TV.
Why is this happening? How to reverse this situation? What new technologies could help?
These questions run the world. In this panel/debate, experts from three continents will help us reflect on how to face the challenges that the new digital world brings to the traditional Broadcasting industry.

Chair: Fernando Bittencourt - International Director – SET

International Director – SET/ Consultant at FB Consultants Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

Lisa Hobbs

Speaker: Lisa Hobbs - Commercial Portfolio Strategy - Compression Solution Area Media - Ericsson

Lisa Hobbs joined Ericsson in 1997 after spending nine years in the satellite communications and video compression divisions of Scientific-Atlanta (now Cisco.) As Vice President, Compression Commercial Portfolio Strategy for Ericsson, she shares global responsibility for defining the direction of the compression portfolio across all of the market segments in which Ericsson has a presence, with a focus on market direction and ROI.

NAB-Skip-Pizzi-2011-150x150

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach (NAB)

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

Masayuki Sugawara

Speaker: Masayuki Sugawara - President DiBEG ( Digital Broadcasting Expert Group)

Masayuki Sugawara received the B.S. and M.S. degrees in electric communication engineering and a Ph.D. degree in electronic engineering from Tohoku University, Sendai, Japan. He joined NHK in 1983. He researched solid-state image sensors, HDTV cameras, and the UHDTV system at NHK STRL from 1987 to 2015. He was an associate professor at the University of Electro- Communications, Tokyo, Japan, from 2000 to 2004. Since 2004, he has been involved in the standardization activity at ITU-R Study Group 6 including the UHDTV standard known as Recommendation BT.2020. At present, he is the chairman of digital broadcasting experts group (DiBEG) and an executive engineer at NEC Corporation. Dr. Sugawara is a SMPTE Fellow, a Senior Member of IEEE, and a member of IEICE, and ITE.

Simon Fell

Speaker: Simon Fell - Director of Technology & Innovation - EBU

Simon Fell leads the team spearheading developments in media technologies at the EBU. He has four decades of experience, formerly with ITV as Director of Future Technologies; previously he helped establish Carlton Television where he held several executive positions and helped launch digital broadcasting. He has chaired the Technical Council at the UK’s Digital Television Group, and was Chairman of the HD Forum. Additional roles include Director of Engineering for Rushes, Chief Engineer of 625 and establishing Channel Four. His early career included periods in the USA with Rank Cintel and at YTV in Leeds.

11h30 - 13h

Workshop | Room 12

IP Production – Grass Valley

Robert Erickson - painel José Antonio

IP PRODUCTION: FROM THEORY TO PRACTICE - GRASS VALLEY

The purpose of the workshop will initially be to provide a theoretical basis on Video and Audio over IP, information on standards (AIMS), architectures and applications. And in the end a practical demonstration of procedures for configuring, monitoring and troubleshooting a functioning IP system.

Speaker: Robert Erickson - IP Evangelist - Grass Valley

Member of Grass Valley since 2008, with more than 17 years of experience in the Broadcast and IT market. In his career he has worked on projects and maintenance of infrastructure and playout systems based on emerging technologies. Participates in the Alliance for IP Media Solutions (AIMS). He spends much of his time with client education for emerging IP technologies and internal team training. Design and manage 'proof of concept' - POC - for customers, testing and deploying solutions - including cameras, servers, routers, multiviewers, processors and software solutions. Robert is an active participant of SBE, SMPTE and HPA.

14h - 15h30

| Room 16

Information Security and Data Privacy for the Audiovisual Market – Cyber Security

Emerson Weirich

Information Security and Data Privacy for the Audiovisual Market - Cyber Security

After the digitization of the Audiovisual market, developing correctly the strategies of Information Security and Data Privacy is not an expense but an obligatory investment. Currently audio and video files are distributed on different platforms and on different devices, especially with the expected growth of IoT (Internet of Things) where media devices multiply and the risks increase proportionally. It is a constant monitoring of threats, vulnerabilities, risks, sensitivities and impacts, in order to allow adequate sizing and modeling of solutions. In this session, experts on the subject will discuss not only the security of data and information, but also that of the systems themselves.

Chair: EMERSON WEIRICH, Gerente Executivo de Engenharia da EBC

Emerson Weirich is the director of the SET Center-West Region. He is the current executive manager of Engineering of Empresa Brasil de Comunicação (TV Brasil, TV NBR, Radios Nacional and Radios MEC ). He have a master in Science and Technology Management, a specialist in Strategic Management of Technology and has worked in several communication companies in Brazil (RBS, TVE, Radiobrás e TV Justiça).

LEANDRO VALENTE

Internet of Things: A View of the Cyber Security Challenges in the Media and Entertainment Industry

The main objective of this lecture is to demonstrate an executive view of the main cyber security risks related to IoT devices, focusing on the media and entertainment sector, exposing how cyber attacks can harm this industry by discussing real cases of attacks Involving companies in this sector. In addition, IoT-focused market frameworks, best practices and the main challenges in implementing these will be exposed.

Speaker: Leandro Valente, Especialista em Segurança da Informação - TV Globo

Leandro Valente has 13 years of experience in information security and has already been part of the security team of large companies in the market, such as Arcon / NEC, Oi Telecomunicações, Ernst & Young and is currently part of TV Globo's information security projects team. He is CISSP certified and is currently studying for an MBA in Business Management at IBMEC.

Vinícius Brasileiro

The human factor in information protection.

With the advancement of technologies and protection tools, criminals direct their actions to a factor little worked by the organizations: the behavior and the attitude of the collaborators regarding the security of the information. Learn about the main forms of this type of approach, protection models and techniques, and how to build a safety culture.

Speaker: Vinícius Brasileiro, Supervisor Executivo de Segurança da Informação – TV Globo

Vinicius has 15 years of experience in auditing systems and business processes, information security, business continuity, process mapping, internal controls, corporate risk management and compliance. He holds a degree in Computer Science and Accounting from Estácio de Sá University and a post-graduate degree in IT Auditing from Estácio de Sá University. Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM) and ISACA Certified in Risk and Information System Control (CRISC); Certified Chief Information Security Officer (C | CISO) by EC-Council; Lead Auditor in Information Security Management System (ISO 27001 LA) by BSI; Information Security Management Advanced based on ISO / IEC 27002 (ISMAS) by EXIN. He is a Member of the Special Risk Management Study Committee and the Information Technology Study Committee - Security Techniques of the Brazilian Computer and Data Processing Committee at ABNT.

Tacito Augusto Silva Leite

Information security strategies in digital media companies and corporate risk management

Important digital media companies have already suffered cyber attacks on their information electronic basis causing millionaire losses. The media industry is increasingly exposed to the threats posed by its main assets - video and audio - that now travel in the digital information world. Risk assessment should be integrated and involve the various sectors of organizations. Proper controls, to be efficient, should strike a balance between technology, processes and people. To minimize exposure of organizations to the risks of the digital world, it is desirable to adopt consistent information security policies in addition to awareness training for all involved.

Speaker: Tácito Augusto Silva Leite, Diretor - T-Risk Método de avaliação de Riscos

He has been working in the area of ​​security and risk management since 1994, developing activities of integrated risk management, loss prevention, global security projects and administration of security companies. Director of the Brazilian Association of Security Professionals, author of the book Gestão de Riscos na Segurança Patrimonial – consultoriadeseguranca.com.br, creator of Total Risk method and the platform totalrisk.com.br, organizer of the bibliotecadeseguranca.com.br, coauthor of the 1st and the 2nd ABSEG Business Security Collection. Postgraduate in Business Security from Universidad Pontificia Comillas in Madrid, MBA in Business Security Management from Universidade Anhembi-Morumb, MBA in Information Systems from UnP with in-depth information security, Training named Gestão de Recursos de Defesa by the Escola Superior de Guerra - ESG, Course on Risk Management and Audit Based on ISO 31000 by the QSP and Officer of the Reserve of the Brazilian Army. Has the DSE certification by UPCO - Spain, ASE by ADESG-ABSEG and Certified ISO 31000 Risk Management Professional by The Global Institute G31000 & International Accreditation Board for Risk Management, Geneva, Switzerland.

Lucimara

IoT botnets: "things" to attack.

The Internet of Things (IoT) is already a reality and the entertainment industry makes use of several connected devices such as cameras, drones, TVs, antennas, wi-fi routers, etc. Most IoT devices are not designed with safety in mind. To a large extent, the hardware industry does not have the software security view and repeats primary errors that lead to the production of vulnerable devices that are "recruited" by criminals for malicious purposes such as denial of service attacks. Such attacks can reach large scales and severely impact the operation of online entertainment (such as streaming, games, polls). This presentation will discuss technical security issues related to IoT, how botnets abusing IoT, including statistics of infected devices, and some measures to improve the scenario.

Speaker: Lucimara Desiderá - Analista de Segurança - CERT.br/NIC.br

Lucimara Desiderá is a Security Analyst at CERT.br/NIC.br, where she focuses on the areas of Outreach and Internet Security Awareness. Its activities include developing materials related to good security practices, delivering lectures and workshops, organizing conferences, working in cooperation with other incident response teams, with international forums (such as LACNIC, LACNOG, FIRST, M3AAWG) and with different Internet sectors in Brazil. She is also the co-founder and coordinator of the Anti-Abuse Working Group for Latin America and the Caribbean (LAC-AAWG). He holds a Master's Degree in Electrical Engineering from UNICAMP and CISSP.

14h - 15h30

Technology and Business | Room 13

Audiovisual Startups – Opportunities and New Business Models

Aronchi - Escola de Negócios do Sebrae-SP - Copia

Audiovisual Startups - Opportunities and New Business Models

The startups of cross-platform audiovisual bring disruptive and innovative solutions. Entrepreneurs, with shortened companies, gain market share and switch from content to low-tech, high-tech solutions. The panel presents innovations brought by audiovisual startups, indicates ways for the broadcasting industry through entrepreneurship and innovation and the support of the SET to stimulate the audiovisual startups ecosystem and its new business models.

Chair: José Carlos Aronchi - SEBRAE-SP

SET Events Director. Consultant of Innovation and Technology in the Entrepreneurial Culture Unit - Business School of Sebrae-SP Alencar Burti. Journalist and broadcaster, MSc in Scientific and Technological Communication from Universidade Metodista / SP, doctorate in Communication Sciences from ECA / USP and postdoctoral fellow at UFSCar. Received at SET EXPO, in 2010, the Award for Best Innovation-Interactivity for Digital TV by the Roda dos Gêneros app from Digital TV. In 2016, he received the Sebrae Manager Award for Startups Like a Boss, at Campus Party SP. Mentor of companies startups of the audiovisual segment. He is a professor of the RTVi course at FacCamp / SP and a guest professor at UFSCar in the specialization course in Audiovisual Content Production for Multiplatforms. Author of "Genres and Formats in Brazilian Television" (2nd Edition) and "Be the first to know - CNN and the globalization of information". Member of GEMInIS - Study Group on Interactive Media in Image and Sound.

João Massarolo

StartUps in the Audiovisual Market

The Multiplatform Audiovisual Startups bring disruptive and innovative solutions. Entrepreneurs from lean companies gain market share from content to low-tech, high-tech solutions. In this panel we will talk about the training of the audiovisual professional to perform in multiplatforms, seeking to define an innovative and entrepreneurial profile, based on the experience acquired with the Graduate Program - Specialization Course in Audiovisual Content Production for Multiplatforms, at UFSCar.
 

Speaker: João Carlos Massarolo - UFSCar

João Carlos Massarolo: filmmaker, professor; PhD in Cinema by USP, is director and scriptwriter of several films, among which, São Carlos / 68 and O Quintal dos Guerrilheiros (2005). Published: Audiovisual script for Transmedia Storytelling (2016); Regarding the mediatization of transmedia fictional consumption and its effects (2015); Storytelling Transmedia: Narrative for multiplatforms (2014), among other papers. He is Associate Professor at UFSCar; Coordinator of the research group GEMInIS and Editor of the GEMInIS Journal. Email: [email protected]

FOTO RAQUEL MOLINA 2

The capture of images by drones and the potential of the market for startups

Futuriste is a pioneer startup in the use of drones capture in Brazil, which has expanded to services, training, maintenance, consulting and sales of customized drones to meet the needs of companies in various segments. Futuriste was the company with the highest number of nominations for the TOP3 DroneShow Brazilian Market. The presentation is about startup development, prototype, validation with clients, fundraising and investors, your business team and results. What is your business model and startup scalability projection.

Speaker: Raquel Molina - Diretora Executiva da Futuriste

Co-founder of Drones Futuriste Tecnologia, she is the company's executive director. She is considered the first woman instructor of Drones in Brazil, starting in the area in 2015. With a background in Technology, she has worked for several years as Systems Project Manager at major financial companies such as Itaú-Unibanco and Bradesco. Raquel holds a postgraduate degree in IT governance from Universidade Presbiteriana Mackenzie, an IT graduate with an Emphasis in Business Management from FATEC, Certified in ERP (Systems Requirements Engineering), certified in COBIT (IT Governance) and Technical Logistics by State Technical school.

Charles Boggiss

UView360 - Innovation Startup in 360 images

Founded in 2010, the startup focused on 360-degree Video and live 360-degree video broadcasting, bringing innovation, interactivity and immersion to users. Acting in the most diverse sectors like Events, music clips, real estate projects, TV programs and more, UView360 is a case of virtual reality.

Speaker: Charles Boggiss - CEO - UView360

Foto Edson Mackeenzy

SET Innovation Zone: Startups of cross-platform audiovisual gaining broadcast and broadband market

The ecosystem of startups. What is. The profile of the entrepreneur, the team, the idea and modeling of the innovative business that goes out in search of the customer with MVP. Because startups are gaining market share. Where are the opportunities for audiovisual startups and broadcasters. The support of SET to the startups of the audiovisual. SIZ and the stimulus to startups in regional SET.

Speaker: Edson Mackeenzy - Head SET Innovation Zone

Edson Mackeenzy, Experienced Entrepreneur, specialist in Innovation and Business Development. Radialist, Presenter, Facilitator and Keynote at Technology, Marketing and Business events. Mack is an important agent in the formation of Startups Ecosystems throughout Brazil and a link between them and the market. He is currently Head of Innovation at SET, Curator of the cooperative innovation platform Plataforma.Space for Sicoob. He acted as Dir. Of Relationship with Startups at Bossa Nova Investimentos, BizDev responsible for the LatAm expansion ofCodeFellows.org, executive producer of Relate Live by Zendesk, Head of Communication and Partnerships of the iMasters Group | E-CommerceBrasil, CEO and founder of the world's first video portal Videolog tv, Mentor, Facilitator and Community Leader at TechStars for actions like Startup Weekend. In 2015, he was named the best Startups Mentor in the country in the SparkAwards award of Microsoft, elected in 2013 one of the most influential entrepreneurs in Brazil, a member of RioSoft's board (agent Softex), involved in hundreds of conferences on communication, entrepreneurship, And business around the World.

FOTO FERNANDO CHAMIS

Gamification content - games Startups advancing on smart TVs and multiplatform

Paths to the startups of the gaming segment show a great business opportunity due to digital multiplatforms, such as smart tvs, and content with virtual reality and gamificados. ABRAGAMES, the Brazilian and international gaming market, cases of entrepreneurs that started as startup and now have national and international market results. ABRAGAMES support to stimulate game startups, with support from BNDES and APEX.

Speaker: Fernando Chamis - Presidente da ABRAGAMES - Associação Brasileira dos Desenvolvedores de Jogos Digitais

14h - 15h30

Workshop | Room 12

IP Production – Grass Valley

Robert Erickson - painel José Antonio

IP PRODUCTION: FROM THEORY TO PRACTICE - GRASS VALLEY

The purpose of the workshop will initially be to provide a theoretical basis on Video and Audio over IP, information on standards (AIMS), architectures and applications. And in the end a practical demonstration of procedures for configuring, monitoring and troubleshooting a functioning IP system.

Speaker: Robert Erickson - IP Evangelist - Grass Valley

Member of Grass Valley since 2008, with more than 17 years of experience in the Broadcast and IT market. In his career he has worked on projects and maintenance of infrastructure and playout systems based on emerging technologies. Participates in the Alliance for IP Media Solutions (AIMS). He spends much of his time with client education for emerging IP technologies and internal team training. Design and manage 'proof of concept' - POC - for customers, testing and deploying solutions - including cameras, servers, routers, multiviewers, processors and software solutions. Robert is an active participant of SBE, SMPTE and HPA.

14h - 15h30

Showcase | Room 10

Dolby Vision HDR / Dolby Atmos for Home

DolbyAtmos_Home_Master-500x500

SHOWCASE

Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).

Dolby Laboratories - Brasil

16h - 17h30

Innovation and Disruptive Technologies | Room 16

Making Virtual Reality (VR) a Reality!

fotodani_congressoSET

Making virtual reality (VR) a reality!

The recent development of VR technologies gave wings to all our creative dreams. Content creators are now able to take viewers through an immersive experience with an almost unlimited potential and transport consumers to any place in this or other worlds. Virtual reality is unique, especially when compared to other types of media, in that the viewer’s attention is full and exclusively focused on the experience, making for a powerful and lasting impression.

Chair: Daniela Souza - Diretora Marketing SET - SVP - AD Digital

Daniela is the founder of AD Digital and today serves as SVP and is also the Marketing Director of SET. She is a guest speaker at key events related to the creation, management and distribution of content, to share her vision about the market, new business models and Trends for the industry.

Renato Citrini, da Samsung

What is already real in Virtual Reality?

Virtual reality glasses, 360 cameras for the ultimate consumer, smartphone processing capabilities and content for these glasses available on Facebook and YouTube. Where does Virtual Reality go and where are you going?

Speaker: Renato Citrini - Product Marketing Manager - Samsung

Renato Citrini is Senior Product Manager for the Mobile Devices Division of Samsung Brazil since 2014. Prior to that, Citrini developed a career at Microsoft, working as a product marketing manager for six years, through the Office, Windows and Mobile Services divisions. The executive also toured a major trajectory in Motorola, Siemens and Ericsson. Electrical engineer graduated from USP.

SITE-O2_00C5906

Immersive Narratives: The Present of Storytelling

-Ricardo Laganaro tells how the immersive narrative is already a reality in telling stories, after producing 360º movies and virtual reality for big brands, totaling over 60 million views, as well as museums, exhibitions and a short film produced by Oculus with participation in film festivals like Tribeca and Sundance,

Speaker: Ricardo Laganaro, Diretor, O2 filmes,

Ricardo Laganaro, director of O2 Films, has been specializing in new ways of telling stories since directing the film to the entrance dome of the Museum of Tomorrow in Rio de Janeiro. Since then, she has directed projects in 360º and virtual reality, such as the video clip "O Farol" by singer Ivete Sangalo (most seen in the world in this format in 2016), a documentary series for the 20 years of SPFW, as well as advertising for clients such as MasterCard, Google and "O Boticário", among others, that total more than 60 million views. He was chosen by Oculus to be part of the project "VR For Good", where he directed the documentary "Step to The Line", filmed inside maximum security prisons in the USA. The film premiered as part of the official selection of the 2017 Tribeca Film Festival and has been gaining widespread worldwide repercussion, as well as being shared on the personal page of Facebook creator and CEO Mark Zuckerberg.

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Global VR ecosystem: where are the big opportunities?

How is the global Virtual Reality market currently organized? Who are the main players and trends, where are the big business opportunities and what could be the next killer-apps.

Speaker: Marcos Alves, Director of Ventures at YDreams Global

Marcos Alves is Director of Ventures at YDreams Global, a Canadian company that combines sensory technology, integrated narratives and transformative design to enable the boldest ideas to be realized. He is responsible for idealizing, building and scaling new digital startups and products for global audiences in domains such as Virtual Reality, Augmented Reality, Internet of Things, Artificial Intelligence and Computer Vision. His next release will be Arkave VR, the first global network of arenas connected to Virtual Reality games. For more than 20 years, it has been working in the digital technology and business market, with Globo.com, TV Globo, ThoughtWorks Brasil and Dextra Digital in sales, management and delivery of digital products.

16h - 17h30

| Room 13

Evolution of TV Standards

Evolution of TV Standards

Digital TV is a reality in the world and, here in Brazil, analogue TV will be shut down in the largest centers by the end of 2017. But does that evolution stop there? In this panel, we will hear about the next generations of open TV being developed around the world.

Chair: CRISTIANO AKAMINE - Researcher and Professor - UNIVERSIDADE MACKENZIE/ SET

He holds a degree in Electrical Engineering from Mackenzie Presbyterian University (1999), a master's degree and a Ph.D. in Electrical Engineering from the State University of Campinas (2004/2011). He is a researcher at Mackenzie’s Digital TV Research Laboratory since 1998. He took an internship at NHK Laboratories for Research in Science and Technology (STRL) and was Visiting Specialist Professor at Unicamp's Faculty of Technology. Currently, he is a professor in Electrical Engineering and the Post-Graduate Program in Electrical and Computer Engineering (PPGEEC) of Mackenzie Presbyterian University and Coordinator of Mackenzie’s Digital TV Research Laboratory. He has a scientific grant of Productivity and Technological Development and Innovative Extension - Level 2 from National Counsel of Technological and Scientific Development (CNPq). He is also a member of the Board of the Brazilian Digital Terrestrial Television (SBTVD) Forum. He has several patents and several articles published and has experience in the area of Electrical Engineering, with emphasis on digital TV, digital communication, channel coding, embedded systems, reconfigurable logic and software defined radio.

Murayama foto.

R&D for next generation terrestrial broadcasting in Japan

Last August, the trial broadcasting of Super Hi-Vision by satellite in Japan had been lauched with our predetermined schedule. Moreover, studies to realize next-generation terrestrial broadcasting are planned. NHK STRL has been conducting R&D on large-capacity transmission technologies to realize terrestrial Super Hi-Vision broadcasting and TV-Globo and NHK had successfully conducted 8K terrestrial transmission experiments during Rio Olympics. This presentation mainly introduces an overview of R&D for next generation terrestrial broadcasting in Japan.

Speaker: Kenichi MURAYAMA Senior Research Engineer Advanced Transmission Systems Research Division Science & Technology Research Laboratories NHK

Kenichi Murayama joined NHK (Japan Broadcasting Corporation) in 2002. From 2002 to 2008, he has worked at the NHK Engineering Administration Department / Transmission & Audience Reception Engineering Center. From 2008 to 2013, he has worked at the Advanced Transmission Systems Research Division in NHK Science and Technology Research Laboratories (STRL) and has been engaged in research and development related to next generation of digital terrestrial broadcasting.

NAB-Skip-Pizzi-2011-150x150

NEXT-GEN TV – THE ATSC 3.0 STANDARD

The world’s most advanced terrestrial broadcast television standard is nearing completion, and early deployments are already underway. This presentation will provide an overview of the system’s unique characteristics and advantages for broadcasters and their audiences.

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach (NAB)

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

Lisa Hobbs

Innovative Applications for Next Generation Broadcasting

Terrestrial television broadcasting has changed very little since the first over the air broadcasts were conducted. Technology has changed: black and white to color, analog to digital, improved compression algorithms. But generally the application has remained free to air television transmission to the masses.

All that is about to change, however, with the realization of the new ATSC 3.0 standard. At its core, the standard still provides a means to transmit programming over the air to consumers. But if broadcasters think this is simply a new way to do what they’ve always done—they are unlikely to be broadcasters in the long term.

ATSC 3.0 consists of standards designed to allow broadcasters to achieve the goal of “anytime, anywhere” content already embraced by content providers and cable/satellite/telco operators. It allows them to deliver different content based on viewer preferences. And it allows them to achieve all this by leveraging some of the technologies currently utilized by mobile operators—bringing the possibility of future cooperation into the realm of possibility.

This presentation will focus on some of the new applications expected to be launched by broadcasters leveraging the ATSC 3.0 standard, and the application already commercially launched in Korea. The hope is to start broadcasters elsewhere in the world thinking about new ways to leverage their own existing (or perhaps newly modified) standards in order to realize similar opportunities in their own markets.

Speaker: Lisa Hobbs - Commercial Portfolio Strategy - Compression Solution Area Media - Ericsson

Lisa Hobbs joined Ericsson in 1997 after spending nine years in the satellite communications and video compression divisions of Scientific-Atlanta (now Cisco.) As Vice President, Compression Commercial Portfolio Strategy for Ericsson, she shares global responsibility for defining the direction of the compression portfolio across all of the market segments in which Ericsson has a presence, with a focus on market direction and ROI.

Sidney Brito

New Generation of Software Based Encoding: Bare Metal, Docker and new features to support 4K/8K

he presentation will discuss new trends and technologies to handle the amount of data and new enhancements that come with 4K/8K formats.



Speaker: Sidnei Brito - Sales Director - SDB MULTIMIDIA - Harmonic Authorized

Electronic Engineer graduated from Pontificia Universidade Católica, with more than 20 years of experience in the television area. He is currently Commercial Director of SDB Multimidia, Platinum Partner and Harmonic Authorized Repair Center in Brazil.

16h - 17h30

Workshop | Room 12

IP Production – Grass Valley

Robert Erickson - painel José Antonio

IP PRODUCTION: FROM THEORY TO PRACTICE - GRASS VALLEY

The purpose of the workshop will initially be to provide a theoretical basis on Video and Audio over IP, information on standards (AIMS), architectures and applications. And in the end a practical demonstration of procedures for configuring, monitoring and troubleshooting a functioning IP system.

Speaker: Robert Erickson - IP Evangelist - Grass Valley

Member of Grass Valley since 2008, with more than 17 years of experience in the Broadcast and IT market. In his career he has worked on projects and maintenance of infrastructure and playout systems based on emerging technologies. Participates in the Alliance for IP Media Solutions (AIMS). He spends much of his time with client education for emerging IP technologies and internal team training. Design and manage 'proof of concept' - POC - for customers, testing and deploying solutions - including cameras, servers, routers, multiviewers, processors and software solutions. Robert is an active participant of SBE, SMPTE and HPA.

16h - 17h30

Showcase | Room 10

Dolby Vision HDR / Dolby Atmos for Home

SHOWCASE

Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).

Dolby Laboratories - Brazil