Between August 29 and September 16, SET embarked on an unprecedented marketing action aimed at getting to know how the market perceives its activities.
The survey, entitled SETyourVoice, debuted during SET EXPO 2016 and involved an extensive on-line questionnaire. 822 responses were collated, a figure that totally surpassed the entity’s expectations.
And, so as to reward this valuable help, respondents were included in a prize draw that offered nine prizes in three categories. The results were as follows:
Gold Prize (a package that includes airfare, accommodations and registration to the SET Breakfast@NAB Show (SET E TRINTA) in 2017:
Igor Castro, from Nube, São Paulo
Silver Prizes (three registrations for the four days of the 29th Technology Conference of SET EXPO 2017):
Danilo Carlos de Oliveira Rosa, TV Anhanguera, Goiás
Luiz Rodrigo Openheimer, TSDA, Minas Gerais
Taila Marques Barbosa, Sky, São Paulo
Bronze Prizes (five registrations for two days of the 29th Technology Conference of SET EXPO 2017):
Adriano Conceição, Audiovisual Producer, São Paulo
Artur Levi, Visum TEC, Rio de Janeiro
Alcenir Barbosa Resende,
Daniel Plothow, Somatech, São Paulo
João Carlos Camargo Coimbra, Band Campinas TV (SP)
In a visit to SET, on October 13, Gold Prize winner Igor Castro met with the entity’s executive director, José Munhoz. During the visit, he got a tour of the SET premises, talked about his interest in SET EXPO, which he visits every year and gave his opinion about the survey.
Igor Castro and José Munhoz at SET offices in São Paulo. Photo: SET.
“The survey was very interesting and I hope it helps to further improve the SET events and contribute to the development of Brazilian TV”, he said. He was very happy with his prize: “I’m a technology buff. I’ve always wanted to visit the NAB Show, but I never thought it would happen this quickly”, he said, commemorating.
SET wishes to thank all participants who responded to the SETyourVoice. The results have already been compiled and presented to the executive board of SET in two long meetings that took place in recent weeks at the entity’s main offices in São Paulo. The results will also be published shortly on the web site.