Schedule

31st Congress of Technology and Business of Media and Entertainment

Scheduling subject to adjustment

Monday – Aug.26, 2019

8h30 – 9h

Breakfast offered to subscribers inside the rooms

9h20 - 10h40 | Room 12
Audiovisual Contribution and Infrastructure
IP – Standards Update / Network Monitoring and Control
José Antônio Garcia
9h20 - 10h40 | Room 11
Content Production
Online Content Production: A Market that grows Every Day
Fernanda Siqueira
9h20 - 10h40 | Room 13
Audiovisual Contribution and Infrastructure
MAM: Digital Storage Challenges and New Business Opportunities
Juliana Ferrari
9h20 - 10h40 | Room 16
Technology and Business
Evolution of the Media Consumption Displays
Luís Camargo
11h - 12h20 | Room 12
Audiovisual Contribution and Infrastructure
IP Infrastructure – Early Adopters’ Challenges (Case Studies)
Carlos Capellão
11h - 12h20 | Room 11
Audiovisual Delivery
SMPTE – Standards Update
Paulo Henrique Castro
11h - 12h20 | Room 13
Audiovisual Contribution and Infrastructure
Content Playout: Case Study, Technological News, Multisite and Multiplatform
Carlos Cauvilla
11h - 12h20 | Room 16
Technology and Business
Blockchain in the Media and Entertainment Industry
Vinícius Vasconcellos

BREAK

14h - 15h20 | Room 12
Innovation and Disruptive Technologies
Audiovisual delivery in 4G / 5G
Cristiano Akamine
14h - 15h20 | Room 11
Audiovisual Delivery
Streaming: Technologies, Services and New Protocols
Salustiano Fagundes
14h - 15h20 | Room 13
Regulatory Issues and Standards
3.5 GHz Auction and the Future of Satellite Distribution
Ana Eliza Faria e Silva
14h - 15h20 | Room 16
Technology and Business
Graphics & Business
Dissica Calderaro
15h40 - 17h | Room 12
Hot Session
Next Gen: New Technologies for Digital TV
Liliana Nakonechnyj
15h40 - 17h | Room 11
Audiovisual Contribution and Infrastructure
Cloud Technologies: Componentization in the Service of Ideation, Productization and Innovation to the Content Value Chain
Fabio Viviani Ferraz
15h40 - 17h | Room 13
Audiovisual Delivery
Sharing of Terrestrial Transmission Infrastructure
Valderez Donzelli
15h40 - 17h | Room 16
Technology and Business
Business and Opportunities in 5G
Gunnar Bedicks

Monday – Aug.26, 2019

Schedule Lecture
Schedule Lecture

9h20 - 10h40

Audiovisual Contribution and Infrastructure | Room 12

IP – Standards Update / Network Monitoring and Control

Increased complexity in IP-based systems and the growth in the number of audio, video, data, control and synchronism signals, often traveling on the same physical channel, make it imperative to use measurement and monitoring tools that assure compliance of these signals.This panel has experts on this topic, which involves standardizations of IP signals and their controls.

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Chair: José Antônio S. Garcia - SET Deliberative Council / IP Study Group Coordinator

Technician in Electronics by ETE in Sta. Rita do Sapucaí in 1975 and Engineer in Telecommunications by Universidade São Judas in 1982. He has worked in television companies since 1975. Member of SET Deliberative Council - Technology Board, SBTVD Forum - Technical Module, UHD Brazil Project - Distribution Group and IP Study Group of SET - Coordinator.

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Speaker: Thomas Bause Mason​ - Director of Standards Development -SMPTE

Thomas Bause Mason is the Director of Standards Development for the Society of Motion Picture and Television Engineers (SMPTE). At SMPTE he is responsible for maintaining the technical infrastructure for both the standards community and SMPTE home office. Bause Mason, formerly owner of Open Media Consulting, began his career in Cologne, Germany, as a computer programmer for automation software in the nuclear and automobile industries. Before his move to Los Angeles, Bause Mason worked at West German Television (WDR) and Cologne Broadcasting Center, where he led the quality control department. In Los Angeles, he became a postproduction consultant and then built and managed the encoding operations for Ascent Media. Joining NBCUniversal in 2005, he focused on emerging technology, spending two years in London to support the company's international business. Throughout his career, Bause Mason has assisted industry organizations in the development of standards, technical recommendations, and study group reports. He holds several patents and is a SMPTE Fellow.

Media Datacenter Orchestration and Management

Now that IP has firmly established itself as the new means of transportation for all types of media, broadcasters are facing the challenges of the change from SDI to IP, as well as the virtualization of infrastructure and the cloud, embarking on a new concept of Media Datacenter, something that makes it possible to provide a range of services and lots of flexibility, but increases the complexity with an infinity of flows, IP addresses, multicast and PTP. How can one have a complete overview of all the services and flows transiting through this datacenter, guaranteeing quality while avoiding package losses and bottlenecks? How does one orchestrate these services, extracting maximum functionality from this new structure and simplifying the operation? Come and give some thought to this, discussing it and more on our panel!

Speaker: Fábio Acquati - Technology Director – NGN Telecom

Fábio began his career at Tektronix and has accompanied the evolution and transitions of video systems, participating in the early Digital TV tests in Brazil. He is currently a managing partner at NGN Telecom and works with network monitoring and management solutions, including video transportation. He is a member of the SET GEIP group, provides training and consultancy in the area, and continues to study technology with his partners, participating in implementations and proofs of concept, experiencing the challenges of the world of video.

In-depth view of LAWO’s System Monitoring & Realtime Telemetry; SMART

The unification of IP networks and broadcasting flows present a set of challenges to ensure that the media is generated, processed and delivered within the standards. IP flow can frequently experience packet loss, jitter, degradation from encoding and violations during transportation, to mention the bare minimum. For the success of the operation, it is imperative to use the correct monitoring and viewing tools to pro-actively identify the degradations and disruptions to the services.
Join us for an in-depth discussion of the Lawo Smart system.

Speaker: Tony Zare - Product Manager - LAWO

Tony Zare is responsible for the technical and commercial success of LAWO’s SMART product range. He manages the component life cycle of the SMART product family, specializing in monitoring and telemetry of media infrastructure. Passionate about “big data”, correlations and now machine learning can be applied to current operations. Tony has over 20 years of experience in the broadcast industry, where he began as a project engineer for ASIC high-sped integrated circuits, followed by 15 years in the development of onboard software and broadcast and network products. He holds a degree from the McMaster University in Computer Science and Mathematics, and is directing the strategy of the SMART (System Monitoring and Real-time Telemetry) family which he is positioning as the eyes and ears of broadcast networks, focusing on communication networks and media big data analysis.

IP Measurements

Monitoring of Equipment and Signal Flows on IP networks without compression, and Main Audio and Video Measurements on 2110-20 and 2110-30.

Speaker: Eliésio Silva Júnior - Sales Manager – SEAL Broadcast and Content

With 26 years of experience in the fields of free–to-air and closed television, telecommunications and new media in (projects / monitoring of complex systems/ special events/ operations/ multidisciplinary/ sales team leadership) developed in major Brazilian and multinational companies, such as 17 years at Globosat –TV System and Operations Supervisor, 3 years at TV Globo –TV System Operator, 7 years at Tektronix – sales manager, 2 years at Seal – sales manager; Eliesio has a Technological Specialization in Digital TV, Signal Compression and Quality - INATEL, MBA in Digital TV & New Media – UFF, a Graduate Degree in Logistics (Energy Supply/ Distribution Planning) – FGV, MBA in Business Management– UVA, an Undergraduate Degree in Electronics – FABES / Rio de Janeiro, and Specialization in Satellite-based Transmission – PUC Rio. He is also a Telecommunications Technician – ETRR / Rio de Janeiro and an Electronics Technician – ETRR / Rio de Janeiro

9h20 - 10h40

Content Production | Room 11

Online Content Production: A Market that grows Every Day

The change that online production has caused is enormous, and represents a new future for companies in the communications industry. Our guests will tell their experiences creating for different platforms of the online universe. Showing us the entrepreneurial and creative side of this market that has opened up new forms of business for the brands, new job opportunities for the professionals of the area and new formats.

Chair: Fernanda Siqueira Pinto - Production Manager, Digital AD for YTSpace Rio

Producer, screenwriter and director. I started at Globosat in 2000, where I participated in innovative projects such as the launch of Big Brother Brasil's Pay-Per-View channel, 3 Multishow Brazilian Music Awards and the Rock in Rio 3 broadcast. With Olympic Broadcast Service I acted in the broadcast of five Summer Olympics. And for two years I've been leading the operations of Youtube Space Rio, a creation and production space for youtubers, present in 9 capitals of the world.

9h20 - 10h40

Audiovisual Contribution and Infrastructure | Room 13

MAM: Digital Storage Challenges and New Business Opportunities

The exponential increase in content has raised the need for the deployment of new technologies for shared and high-performance storage, where the biggest challenge lies in combining workflows that promote more efficiency, security and availability.
While in the hitherto consolidated content preservation environment, we are encouraged to rethink cataloging concepts in the face of the advent of Artificial Intelligence.
When we look at the horizon the possibilities seem innumerable. But what will be the best technology for your business?

Chair: Juliana Ferrari - Media Manager - SBT

Professional with leadership in a Media Center environment coordinating operational workflows with security and efficiency in the movement and storage of digital assets. MBA in Project Management with PMI Practices - FIAP Graduation in Social Communication - Radio and TV - Faculdade Oswaldo Cruz

9h20 - 10h40

Technology and Business | Room 16

Evolution of the Media Consumption Displays

In progress

11h - 12h20

Audiovisual Contribution and Infrastructure | Room 12

IP Infrastructure – Early Adopters’ Challenges (Case Studies)

Outstanding Engineers from four leading TV companies present their experiences in cases of IP infrastructure – based deployment in their institutions.

We select cases with different types of applications such as: HD Baseband /4K Baseband /Compressed Video in JPEG2000 /Video Compressed in H264.

The speakers will address various aspects of their projects, such as:

  • Types of applications that deployed with IP Infrastructure;
  • Factors that led to the choice of IP technology;
  • Type of IP solution adopted;
  • Critical points in the design and definition of the solution architecture;
  • Pros and cons of the IP solution over a conventional solution;
  • Critical points in the implementation and setup;
  • Adaptation of operational and professional routines;
  • Results obtained;
  • Macro project evaluation in technical, operational and cost terms.

Chair: Carlos E. O. Capellão - PHASE Engenharia

Electronic Engineer graduated from UFRJ in 1974. MBA from FGV-RJ. Since 1973, he has worked in the television and telecommunications sector, working in main TV Networks and at Embratel. In 1980 he founded PHASE Engenharia, a company he has been directing since then, working on the design and implementation of Television Equipment and Systems and Telecommunications. In Phase, he is constantly improving a wide range of Solutions for TV projects through partnerships with manufacturers leaders in their segments. Founding partner of SET - Sociedade Brasileira de Engenharia de Televisão, occupied the positions of President and Director for many years.

Sky - TS-H264 at Jaguariuna

Speaker: Alexandre Hotz - Director of Engineering at Sky Brasil

Electronic Technician from Fundação Bradesco, Technologist in Electricity from Universidade Presbiteriana Mackenzie, Electrical Engineer from Pontifícia Universidade Católica de São Paulo, post-graduate in Digital Satellite TV System from INATEL and master in Electrical Engineering from USP. He has 25 years of experience in various areas of Electrical Engineering, Information Technology, Telecommunications Systems, Television Engineering and Technical Education at the intermediate level. He works as a Director of Engineering at Sky Brasil where he is responsible for the development of RF and satellite projects, Critical Mission Infrastructure, Set-top box and ODU development, and IP Network Infrastructure within the Engineering Department of SKY.

Globosat - Band Base in Rio headquarters

Speaker: Alexandre Torres - Manager of Technology Development at Globosat

Electrical Engineer - Emphasis in Electronics.Graduated from the UGF, postgraduate in Communication Networks by PUC-RJ and Training in Executive Management by COPPEAD.He has been working for 30 years in the Media and Entertainment area, started his career in TV Manchete, currently holds the position of Technology Manager at Globosat, responsible for projects related to Playout and Content Production.

TV Globo - HD and 4K Baseband in Rio and Recife

Speaker: Wilson Almeida - Executive Supervisor of TV Systems Support at TV Globo

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ESPN - JPEG2000 at the headquarters in São Paulo

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Speaker: Marcos Lucena - Project and Engineering Manager at ESPN

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11h - 12h20

Audiovisual Delivery | Room 11

SMPTE – Standards Update

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Chair: Paulo Henrique Castro - Technology and R&D Director / TV Globo

Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program. Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE

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Speaker: Thomas Bause Mason​ - Director of Standards Development -SMPTE

Thomas Bause Mason is the Director of Standards Development for the Society of Motion Picture and Television Engineers (SMPTE). At SMPTE he is responsible for maintaining the technical infrastructure for both the standards community and SMPTE home office. Bause Mason, formerly owner of Open Media Consulting, began his career in Cologne, Germany, as a computer programmer for automation software in the nuclear and automobile industries. Before his move to Los Angeles, Bause Mason worked at West German Television (WDR) and Cologne Broadcasting Center, where he led the quality control department. In Los Angeles, he became a postproduction consultant and then built and managed the encoding operations for Ascent Media. Joining NBCUniversal in 2005, he focused on emerging technology, spending two years in London to support the company's international business. Throughout his career, Bause Mason has assisted industry organizations in the development of standards, technical recommendations, and study group reports. He holds several patents and is a SMPTE Fellow.

11h - 12h20

Audiovisual Contribution and Infrastructure | Room 13

Content Playout: Case Study, Technological News, Multisite and Multiplatform

Carlos Cauvilla

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Chair: Carlos Cauvilla - Director of TV Technology at Anhanguera Network

Engineer with an MBA in Business Management and Technology Management. Currently holds the position of Director of TV Technology at Anhanguera Network, where he is responsible for the operation, projects and implementation of technologies aimed at the Media TV business.

11h - 12h20

Technology and Business | Room 16

Blockchain in the Media and Entertainment Industry

Do you know what Blockchain is?

Do you know how Blockchain is being used to transform the media and entertainment industry?

Get to know the full potential of Blockchain and its ability to transform how media content (music, video and other forms of entertainment) are delivered, consumed and paid through digital ecosystems.

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Chair: Vinícius Vasconcellos - Senior Consultant - Telecom, Media & Entertainment IBM

Vinicius is a Senior Consultant at IBM, with focus on the application of new technologies such as Artificial Intelligence, Blockchain, Cloud, Big Data and Analytics in the Telecom, Media and Entertainment industries. With solid telecom and broadcast experience, he served as a specialist and executive at Claro and Grupo RBS. He holds a degree in Electrical Engineering and specialisation in Administration from UFRGS and an MBA in Executive Management from Fundação Dom Cabral.

What is Blockchain for Business?

Blockchain for Business: Fundamental concepts, history and present.

Speaker: Mauricio Magaldi Suguihura - Community Coordinator, Hyperledger Chapter Brasil

Graduated as a Production Engineer from UFSCar – the Federal University of São Carlos, and holds a graduate degree in Finance from the FIA – Fundação Instituto de Administração. He is currently working on projects for the transformation of business using Blockchain and other disruptive technologies, plus his professional experience of almost 20 years heading up different projects for financial market companies like Banco Santander, Banco Safra, Citibank, Banorte, HSBC. In addition to Blockchain, his fields of specialization are Data Governance and Business Process Transformation.

How blockchain can collaborate with the Media & Entertainment Industry

Blockchain is currently one of the most hyped technologies. Its ability to share a single, immutable set of records could be transformational in the media and entertainment industry. It can help provide transparency, trust, efficiency, speed, and security across a wide range of contexts, from content distribution to advertising. For instance, to mitigate ad fraud and copyright infringement. Let's discuss a solution that provides visibility into ad placements and ensures ads are seen and engaged with by human beings and not bots.

Speaker: Luiz F. Jeronymo - Director Sales Engineering at R3 Brazil

Responsible at R3 for the engagement of clients in architecture solutions using blockchain technology and in the development of new business. He was the blockchain technical leader and a solution architect at IBM Brazil, having contributed to several transformation projects and the adoption of new technologies. He has more than 25 years of experience in Information Technology. Graduated in Electronic Engineering from the Federal University of Itajuba, he holds an MBA in IT Management from FIA and a Masters in Information Systems and Business Organization from IAE - Pierre Mendes University in Grenoble.

14h - 15h20

Innovation and Disruptive Technologies | Room 12

Audiovisual delivery in 4G / 5G

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Chair: Cristiano Akamine - Researcher and Professor - Mackenzie University

Received the B.Sc.degree from Mackenzie Presbyterian University, Sao Paulo, Brazil, in 1999, and the M.Sc. and Ph.D. degrees from the State University of Campinas, Sao Paulo, in 2004 and 2011, respectively,all in electrical engineering. He is a Professor of Embedded Systems, Software Defined Radio, and Advanced Communication Systems, Mackenzie Presbyterian University. Since 1998, he has been a Researcher with the Digital TV Research Laboratory, Mackenzie Presbyterian University, where he had the opportunity to work with several digital TV systems. His research interests are in SoC for broadcast TV and software defined radio.

14h - 15h20

Audiovisual Delivery | Room 11

Streaming: Technologies, Services and New Protocols

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Chair: José Salustiano Fagundes - CEO - HXD OTT Solutions

Entrepreneur in the area of technological innovation, founding partner of HIRIX Software Engineering and HXD Smart Solutions, a company that since 2007 has been "thinking and making the new television in Brazil". He is a member of SET Deliberative Council. He is a guest researcher at CITI (Interactive Center for Interactive Technologies) and LabArteMidia-Laboratory of Art, Media and Digital Technologies, both from the University of São Paulo (USP) ; and Ambassador of Campus Party, an organization that brings together a worldwide community of developers and makers with a mission of "building a new source code for the world."

14h - 15h20

Regulatory Issues and Standards | Room 13

3.5 GHz Auction and the Future of Satellite Distribution

This session discusses the forecasts and prospects for the auction of the 3.5GHz band, in particular the aspects related to 5G broadband coexistence with the reception of free TV signals by the domestic C-band satellite dishes.

Chair: Ana Eliza Faria e Silva - Strategy and Regulatory Manager in Technology Area of Globo TV

An electrical engineer from UNICAMP, she holds a Master’s in subjective evaluation of video from UNICAMP, an MBA in Management from the Dom Cabral Foundation and an MBA in Telecommunications from IBMEC. She has been involved in several ground-breaking projects in video transmission and Digital TV standardization in Brazil. She is currently Strategy and Regulatory Affairs manager in the technology department at TV Globo. Former Director of Technology of SET, Ana is an active contributor to the UIT where she is deputy coordinator of the Broadcasting Study Group.

14h - 15h20

Technology and Business | Room 16

Graphics & Business

In progress

15h40 - 17h

Hot Session | Room 12

Next Gen: New Technologies for Digital TV

An overview of the technological alternatives for the evolution of Digital Terrestrial TV in development in the world.

Chair: Liliana Nakonechnyj – Former President of SET

Liliana Nakonechnyj is former President of SET (2017-2018). She graduated in telecommunications engineering at PUC-Rio. A large part of her professional life has been dedicated to deploying television distribution systems, initially analog, and later digital – terrestrial broadcasting stations as well as radio, satellite and fiber optics based contribution and distribution systems. Also, for many years, she was in charge of engineering support for broadcasters affiliated to TV Globo. She has always been interested in promoting new technologies, leading studies and tests for the introduction of digital television in Brazil between 1994 and 2006, and demonstrations and tests of UHDTV in more recent years. She represents SET at the IBC Council.

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Co-chair: Luiz Fausto de Souza Brito - Regulatory Strategy Specialist - Globo TV Network

Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Coordinator of the Technology Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.  

15h40 - 17h

Audiovisual Contribution and Infrastructure | Room 11

Cloud Technologies: Componentization in the Service of Ideation, Productization and Innovation to the Content Value Chain

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Chair: Fabio Viviani Ferraz - Manager of Technology Projects Management at TV Globo

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Case Study - Cloud Effects Rendering Journey

In this case study, Globo's journey together with AWS will be shared in the development and implementation of the hybrid visual effects rendering architecture for Globo.

Speaker: Thiago Abreu - Project Manager TV Globo

Thiago Abreu holds a degree in Electrical and Electronic Engineering from UERJ, postgraduate in Network and Video over IP by UFRJ, holds an MBA in Business from COPPEAD, an MBA in Responsible Management Audencia Nantes and a PMI-PMP certification. Enthusiast in the Filebased Archive and MAM system for production content and solid experience in project management, broadcast systems, file-based workflows, archiving, and cloud solutions. 13 years of experience in Television and Broadcast Systems, and currently working in the Technology area as Project Manager of the Project Team that manages the Portfolio of Entertainment, Post-Production , new Entertainment IP Studios and recently implemented the New Broadcast Center IP in Recife.

15h40 - 17h

Audiovisual Delivery | Room 13

Sharing of Terrestrial Transmission Infrastructure

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Chair: Valderez de Almeida Donzelli - SET Deliberative Council / Technical Director of ADTHEC

Holds a degree from the industrial school of engineering (FEI) in electronic engineering, power engineering and production. She obtained a Master’s in electrical engineering, defending the dissertation “Polarização Elíptica: Influência no desempenho de cobertura da TV Digital” (free translation, Elliptical Polarization: Its influence on the coverage performance of Digital TV”, and is reading for her doctorate with the survey ” Digital TV: Signal Coverage”, both from the Mackenzie University. She also holds a specialization in IT from FESP, ICT management from the FGV and Advanced Digital TV Systems, from INATEL. Technical Director of ADTHEC (www.adthec.com.br), a company offering consultancy, planning, design, research and analysis of risks and solutions for public and private sector radio, television and telecommunications stations, with the emphasis on the design and installation of digital and FM transmission systems. She has headed up studies, tests and measurements involving the systems for implementing digital TV in Brazil, as well as the group that reviewed the regulations for sound and picture broadcasting services.

15h40 - 17h

Technology and Business | Room 16

Business and Opportunities in 5G

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Chair: Gunnar Bedicks - CTO at Seja Digital – EAD

Gunnar Bedicks is one of Brazil’s most distinguished experts in developing, deploying and evangelizing for digital TV. In the last decade, he has visited 32 countries around the world to discuss their switch from analog to digital television. Besides being Chief Scientist at the Digital TV Research Centre of the Universidade Presbiteriana Mackenzie in Sao Paulo, he teaches postgraduate, graduate and undergraduate courses in Digital Communications at the same university. He was one of the lead engineers for the testing and research that led the government of Brazil to adopt digital TV in 2004. His degrees include a Ph.D. in Electrical Engineering and an M.B.A. in Administration from the Universidade de São Paulo, as well as a B.E. in Telecommunications Engineering from the Instituto Nacional de Telecomunicações in Santa Rita do Sapucai in Brazil. He holds seven patents and is fluent in Portuguese, English and German.


Tuesday – Aug.27, 2019

Opening Ceremony
Carlos Fini
11h - 12h20 | Room 12
Hot Session
Use of Surplus Resources from the 700 MHz Auction
Fernando Ferreira
11h - 12h20 | Room 11
Technology and Business
Pay TV in Brazil
11h - 12h20 | Room 13
Audiovisual Contribution and Infrastructure
Cyber Security: I’ve been invaded, now What?
Vinicius Brasileiro
11h - 12h20 | Room 16
Technology and Business
Advanced Advertising
Carlos Octávio Queiroz

BREAK

14h - 15h20 | Room 12
Innovation and Disruptive Technologies
TV 2.5: DTVPlay, HDR and Immersive Audio
Leonardo Chaves
14h - 15h20 | Room 11
Regulatory Issues and Standards
Meeting with MCTIC and ANATEL
Tereza Mondino
14h - 15h20 | Room 13
Regulatory Issues and Standards
Data Protection and Privacy
Sandra Rogenfisch
14h - 15h20 | Room 16
Technology and Business
Multiple screen display, Personalization / DOOH / pDOOH (Programatic Digital Out of Home)
Lyzbeth Cronembold
15h40 - 17h | Room 12
Hot Session
TV 3.0: New Business Models
Raymundo Barros
15h40 - 17h | Room 11
Regulatory Issues and Standards
Network Channel – A Rational Solution for DTV!
Ivan Miranda
15h40 - 17h | Room 13
Audiovisual Contribution and Infrastructure
Fight against Audiovisual Piracy
André Felipe Teixeira
15h40 - 17h | Room 16
Technology and Business
Social Media: Far Beyond Audience Measurement
Edney Souza

Tuesday – Aug.27, 2019

Schedule Lecture
Schedule Lecture

11h - 12h20

Hot Session | Room 12

Use of Surplus Resources from the 700 MHz Auction

Chair: Fernando Ferreira - Coordinator of the Market and Relationship Committee of SET

Graduated in electronic engineering, specializing in Telecommunications, in Porto Alegre; has a graduate degree from the Kellogg School of Management, Northwestern University, in Evanston, Chicago. Participated on the Deliberative Council of the Forum of the Brazilian Terrestrial Digital TV System in the Broadcasting sector. Headed up the creation of digital TV broadcasters in Porto Alegre and Florianópolis, as well as other broadcasters in the same states (RS and SC).

11h - 12h20

Technology and Business | Room 11

Pay TV in Brazil

In progress

11h - 12h20

Audiovisual Contribution and Infrastructure | Room 13

Cyber Security: I’ve been invaded, now What?

Vinícius Brasileiro

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Chair: Vinícius Brasileiro - Executive Supervisor of Information Security / TV Globo

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11h - 12h20

Technology and Business | Room 16

Advanced Advertising

In this panel we will explore the use of data as a key element for the new context of Advertising; expectations of the advertising market; challenges to use; the impacts of new privacy and data protection laws; as well as new formats and trends for advertising.

Chair: Carlos Octavio Queiroz - Head of Technology Architecture and Analytics at Globo

Carlos Octávio is the Head of Technology Architecture and Analytics at Globo. He is responsible for Analytics technology initiatives, including Big Data, Advanced Analytics, Data Strategy and Data Governance to facilitate a data driven journey at Globo. He is also responsible for the Enterprise Architecture area. Executive with strong (>20 yrs) experience in the Media and Entertainment industry. Solid experience in Information Technology, acquired in large size companies in executive positions. Carlos has a Master Degree in Software Engineering and a MBA in Enterprise Management.  

Speaker: Patrick Casal - Senior Director of LatAm at Xandr, an AT&T company

Patrick Casal is the Senior Director of LatAm at Xandr, an AT&T company. Over the last 6 years, Patrick has been responsible for introducing the Xandr products to publishers, marketers, and programmatic companies throughout the region. Prior to working at Xandr, Patrick worked at Bridgewater Associates, a global investment fund in Connecticut, USA. Patrick has his bachelor's degree in economics from McGill University in Montreal, Canada.

Speaker: Marcel Leonardi - Professor at FGVLaw / Consultant at Pinheiro Neto Advogados

Marcel Leonardi holds a bachelor’s degree, a Master’s and a Doctorate in Law from USP and a post-doctorate degree from Berkeley Law. He was Public Policies Officer at Google from 2011 to 2018, where he collaborated closely in drawing up the Internet Framework and the General Data Protection Law over recent years. He has also been involved in public policy issues on a diverse range of issues in the technology and Internet sector. Specialization in personal data protection and certified by the IAPP in EU Privacy (CIPP/E) and US Privacy (CIPP/US). Author of the books “Responsabilidade Civil dos Provedores de Serviços de Internet”, “Tutela e Privacidade na Internet” and “Fundamentos de Direito Digital”, Marcel has been a professor at FGVLaw since 2005 and a consultant at law firm Pinheiro Neto Advogados.

Speaker: Eduardo Perez - Director of Data & Analytics of the team of Digital Intelligence Globo

Director of Data & Analytics of the Globo Digital Intelligence team since 2018, Eduardo Perez has operated in the segment since the birth of the Internet in Brazil, participating in the digital transformation of companies like Banco do Brasil, STB, Porto Seguro, Promon, ZAP and bookstore Livraria Cultura. With a bachelor’s degree in Economics from USP, he holds a graduate degree in Software Engineering from FASP and an MBA in Environmental Management and Technology from USP. During his professional career, he has headed up teams of software engineers and data scientists who created products based on predictive statistical analysis /machine learning, artificial intelligence, software development and IT infrastructure.

14h - 15h20

Innovation and Disruptive Technologies | Room 12

TV 2.5: DTVPlay, HDR and Immersive Audio

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Chair: Leonardo Chaves - Transmission Technology Manager at TV Globo

Currently, I am the Transmission Technologies Manager at TV Globo and coordinator of Technical Module in Forum SBTVD. I had the BSc in Electronic and Computing Engineering at Federal University of Rio de Janeiro (UFRJ), and MSc. of Electrical Engineering at the same university. I've got the MBA Management in Catholic University in Rio de Janeiro (PUC-Rio).

14h - 15h20

Regulatory Issues and Standards | Room 11

Meeting with MCTIC and ANATEL

We are living in times of regulatory renewal and the availability of new tools that try to simplify the transit of processes at the MCTIC and ANATEL. Since the results don’t always go as planned, we are going to discuss what the sector expects, what it is demanding, what its main difficulties are when dealing with the MCTIC and the Agency, and what its main concerns are given the permanent challenges arising. MCTIC and ANATEL will show what has already been done, what is being implemented and what is still to come in order to achieve its objectives of efficiency and speed of response.
The panel will update and discuss issues like regulating the Network Channel; the issuance of lists of concessionaires and their network channels; the status of the heralded review of Ordinances 925, 932, and 26, a balance sheet from Public Consultation 24;  the stage of corrections required in the Mosaico System and whatever else is on the agenda.

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Chair: Tereza Mondino – Diretora da TM Consultoria em Telecomunicações

Consultant to SET from 1999 to 2003 and again since 2006, being involved in regulatory affairs and digital TV planning. She graduated in Electrical Engineering (Electronics option) from UnB, in 1974. She served at the Ministry of Communications until 1998, working in the Broadcasting and Pay TV – Cable TV, MMDS and DTH areas in drafting regulations, technical standards and in planning. She took part in the broadcasting commissions of MERCOSUR, CITEL and ITU.

14h - 15h20

Regulatory Issues and Standards | Room 13

Data Protection and Privacy

In progress

14h - 15h20

Technology and Business | Room 16

Multiple screen display, Personalization / DOOH / pDOOH (Programatic Digital Out of Home)

Multiple screen display, Personalization / DOOH / pDOOH (Programatic Digital Out of Home)

Chair: Lyzbeth Cronembold - CIO / IT Transformation/ Executive Director at Labdata / Council Member CIONET

EXECUTIVE DIRECTOR Dynamic IT leader with international experience, career built in several companies of Telecom and Entertainment segment; proven ability to translate highly technical concepts into meaningful language for various audiences. • Experience in IT companies, with relevant contribution to consolidations and acquisitions, standardization of processes, systems integration, and change management. Significant Savings in order of Millions. • An award-winning executive able to spread enthusiasm by leveraging best-in-class in IT strategies and new business models. • Experience in Media and Entertainment segment, Consumer Experience, Digital Transformation, Organizational Modeling, Risk management, IT Strategy, IT Governance. • Strong experience in business processes for media sales, marketing, logistics, procurement, manufacturing, finance, tax, HR, and corporate affairs. • Highly versatile and results-driven. • Implementation of ERP and Business Intelligence strategy. • Vision and experience in developing new businesses and strategic partnerships and negotiations with suppliers and internal customers, service management, and phase out of business unities, as well as, spin off new business. • Huge knowledge of IT, Internet and Broadcast Marketing, its convergence with Mobile Apps, its trends, its competition and consumer behavior. • Team organization, management, development and coaching – People Management. AREAS OF EXPERTISE Leadership & Team Building Risk Management New Business Models Start-ups ecosystems Strategic Alliances IT Strategy Digital TV Mobile Apps Digital Transformation Business Intelligence Vendor & Contract Negotiations Merger & Acquisition IT Companies Phase Out ERP Implementation Consumer Behavior - UX

Speaker: Eduardo Alvarenga - CEO at Elemidia SA

CEO Elemidia

15h40 - 17h

Hot Session | Room 12

TV 3.0: New Business Models

This panel will discuss new business models and opportunities that the next generation of TV may open to the industry. It is rather intended to help Brazilian broadcaster to build a vision for the evolution of the TV business rather than addressing the required technical tools that shall be discussed in other sessions.

Raymundo Barros

Chair: Raymundo Barros – Technology Director of Rede Globo

Raymundo Barros is an Electronic Engineer graduated from the Polytechnic School of the University of Pernambuco. He holds an MBA from IBMEC / SP and a postgraduate degree in telecommunications networks and systems from Inatel. He began his career at the company as a trainee at Globo Nordeste. He was Engineering Manager at TV Globo Juiz de Fora (currently TV Panorama affiliate of TV Globo in Juiz de Fora), Director of Engineering at Globo Nordeste and Engineering Director at Globo São Paulo, where he participated in the project to implement the new broadcasting facilities at Berrini and the implementation of Digital TV in São Paulo. In 2011, he moved to the Entertainment Engineering Department, where he led engineering projects for soap operas, series and variety programs. In 2014, Raymundo Barros took over the Technology Direction of Rede Globo.

Co-chair: Ana Eliza Faria e Silva - Strategy and Regulatory Manager in Technology Area of Globo TV

An electrical engineer from UNICAMP, she holds a Master’s in subjective evaluation of video from UNICAMP, an MBA in Management from the Dom Cabral Foundation and an MBA in Telecommunications from IBMEC. She has been involved in several ground-breaking projects in video transmission and Digital TV standardization in Brazil. She is currently Strategy and Regulatory Affairs manager in the technology department at TV Globo. Former Director of Technology of SET, Ana is an active contributor to the UIT where she is deputy coordinator of the Broadcasting Study Group.

15h40 - 17h

Regulatory Issues and Standards | Room 11

Network Channel – A Rational Solution for DTV!

Analog shutdown 2018 required additional digital stations to be able to match digital-to-analog coverage. Solutions with legal provision helped in this process, as reinforcing stations signal and the possibility of channel reuse. Where it did not apply, the alternative was the use of channels in a secondary character, given the speed of granting.
2023 challenges remain and new stations will need to be deployed. For this, the network channel appears as an alternative, with a simplified process of feasibility and granting, becoming a potential substitute to the secondary. But how this process works, what the actual gains and as spectrum management can benefit?

Chair: Ivan Miranda - Director of Technology RPC / Regulatory Committee of SET

He holds a degree in Electrical Engineering, specializing in Telecommunications. He holds a graduate degree in Enterprise Management from the Getúlio Vargas Foundation – FGV and Program for Management Development from the University of Navarra. He is in charge of implementing digital TV transmissions at the 8 television stations of RPCTV in the state of Paraná, the migration of RPCTV journalism to the HD format, setting up the HD View production unit (truck for covering events) and the implementation of OTV (subscriber TV station).

15h40 - 17h

Audiovisual Contribution and Infrastructure | Room 13

Fight against Audiovisual Piracy

An overview of the problem and its challenges from the perspective of professionals who work in a dedicated way in the fight against content piracy. Several aspects of the theme will be addressed, from the most illegal models and the most effective protection tools, to the distribution strategy and infrastructures used, as well as the impacts on the legislation and public entities.

Chair: André Felipe Teixeira - Content Security Executive - Globosat

Content Security Executive at Globosat, member of the NAFTA (ABTA Anti-Fraud Group), the Alianza (Alliance Against Piracy of Pay Television), the National Council to Combat Piracy (Ministry of Justice) and the ANCINE Technical Assembly to Combat Piracy. Computer Engineer and MBA in Business Management, acting in the media industry for 24 years, Andre has worked in several areas such as IT, Digital Design and VOD Distribution.

Fighting the Disruptive Pay-TV Piracy - Tools & Technology

Understanding the evolution of pay-tv piracy, the tools to prevent it and the technologies available to fight against it.

Speaker: Anderson Torres - Gerente de Operações de Segurança (LATAM) - NAGRA

Experienced IT Security Manager currently leading the research and investigation security laboratory that supports Pay-TV companies and related associations. With the lab we achieve great things by discovering the hidden secrets of piracy using Artificial Intelligence, Machine Learning, Open Source, Security & Compliance, GDPR and IOT. Anderson Torres is an expert at using Python, PHP, Android, Machine Learning, OpenCV, OCR, Fingerprinting, Watermarking, Networking tools, Virtual Machines and other magics to achieve the results and success. Not too long ago, he was an working in security platforms such as IDS, IPS, HIDS, Firewalls and SIEMS

Legal matters related the fight against piracy

How regulation and public authorities have lately adapted to improve the fight against piracy in Brazil and abroad.

Speaker: Ygor Valerio, CEO, LTAHUB

Attorney licensed to practice in Brazil, with a J.D. degree from the University of São Paulo and a Postgraduate degree in Intellectual Property Law by FGV-SP, with more than 15 years in the areas of Copyright, Technology and Entertainment, has occupied leadership positions for the Latin American region in industries of Cinema, Software and Technology. Counselor of the National Council Against Piracy in the Ministry of Justice, member of ANCINE's Anti-Piracy Technical Chamber, and a co-coordinator of the ABPI Copyright Study Commission.

Pirate content provisioning with abusive interlacing in legal Hosts and CDNs

Illegal ecosystem for distribution of TV and Video content through dynamic legal infrastructures of storage and CDNs, but unreachable by static court orders.
How to compensate for the loss of copyright infringement?

Speaker: Antonio Salles Teixeira Neto, ABTA, Senior Consultant - Anti-fraud Intelligence Technical Coordinator

Pioneer in the cable TV industry in Brazil, former technical director and operations in groups such as NET, TVA, United Globalcom and Adelphia Brasil. Technical coordinator of ABTA anti-fraud intelligence.

15h40 - 17h

Technology and Business | Room 16

Social Media: Far Beyond Audience Measurement

Audience is just the tip of the iceberg on a platform where you can measure everything.
Unlike TV, in digital interfaces you know how much time users spent looking at the screen, where they clicked, if they commented, liked or shared.
Unlike the living room it is possible to monitor conversations and interfere.
To demystify this scenario we will comment on social networking platforms, conversation monitoring and data analysis with market experts.
If Like doesn’t pay the bill where’s the social ROI?

Chair: Edney Souza - Diretor Acadêmico da Digital House Brasil

Academic Director at Digital House Brasil, Organizer of Social Media Week São Paulo, Editor of WordPress.com Brazil blog and Counselor at ABRADi-SP. Graduated in Data Processing from Mackenzie University, with a postgraduate degree in Information Technology Applied to Business by FASP, he has been working with technology and communication since 1990. He is also a columnist about digital culture on Transamérica radio every Tuesday morning in the Despertar program. In 2005 he left the position of Systems Manager to live only by his blog, which started as a personal website in 1997. InterNey.net was recognized as the most popular Brazilian blog in 2006, 2007 and 2008. He was founder in 2006 of InterNey Blogs, Brazil's first professional blog network, a project that was discontinued in 2013. In 2008, he founded Polvora!, a social media agency, where he remained as partner until 2012. He was also an advisor, executive and consultant at boo-box from 2008 to 2015 And adviser of 00k from 2013 to 2016. From 2009 to 2016 he was curator of the Social Media area of Campus Party Brazil and Recife. In 2016 he was recognized by LinkedIn as one of the Brazilians Top Voices. In 2017 he was invited as Brazilian ambassador to Viva Technology Paris. He has been full professor or guest professor at the following institutions: ESPM, FGV, USP, FECAP, SENAC, UNICAMP, COMDPI, UFPA, Casper Líbero, PUC-SP, Feevale, FAAP e FUMEC/FCH. Was already been a jury or organizer at those contests: iBest, Top Blog, MVMob, WebCelebBrasil, Melhores da Websfera e Blog Talent Show do youPIX, Pororoca da ABRADi, Concurso Cultural IBM Brasil, Concurso de Mídia boo-box, Peixe Grande, Web Got's Talent da W3C, Campus Future, Hackaton Ford, Pitch Fights da Virada Empreendedora, Prêmio Digital and Prêmio ABRADi. As consultant worked for Disney, Ford, Médicos Sem Fronteiras, Grupo ABC, Automattic, Pag Seguro, IBM, UOL Host, Huawei and SEBRAE-MG.

Speaker: Luciana Maryllac - Head of Data Intelligence and Social Listening - Focusnetworks

Journalist with an MBA in Management and Digital MKT (ESPM) and MBA in Data Science - BigData (FIAP). Activities: Digital Data Architecture, inventories and documentation, Process, Planning, Development, reporting metrics, Strategic Plan, Project Coordination metric in the digital environment. Top Specializations: Metrics Digital / Web Analytics (mainly Google Analytics). Specialist Sponsored links Google Adwords (GAP-2012). Common activities: Governance of Metrics Digital, briefing metrics, analysis of digital business, tagbooks, BI Digital, Internal Processes Creation, Customer Management in digital marketing. Some Tools: RStudio, ClickTale, Criteo, DoubleClick, Google Adwords, Google Analytics, WMT, Basecamp, SEMRush, Photoshop, Corel Draw, Adobe Premier.

Speaker: Daniela Harumi - Digital Experience Manager - Social Media - Telefônica

I am a flexible and multidisciplinary professional with wide experience in Digital. I have ownership in actions for all stages of the client's journey: from the dissemination fronts (media planning, awareness and performance campaigns, activation of prospects, social selling, brand positioning, actions with influencers), environment sales generation digital / e-commerce (ROI / ROAS control, digital projects, LP strategy, inbound mkt, user experience, lead generation, seo, A / B testing, growth hacking, retargeting, mkt automation, chatbots and cart rescue) and client retention (relationship in social networks, sac 2.0, activation of incentive campaigns, relationship and prevention programs to churn, MgM, communication rules, application development). I line up technical knowledge, business vision and curiosity. I am enthusiastic about new technologies and I try to keep abreast of the main trends related to digital transformation. I am passionate about people management and I believe that companies evolve through engaged teams, who value sharing knowledge and are involved in making a difference, no matter the complexity but always balancing concrete data and intuition. I have a knack for identifying opportunities and making them viable. I transform data and insights from behavior, analytics, media, research, social networking and CRM into fronts of product and process improvement. I make presentations to executive committees and stand by what I believe. I have experience in methodologies of co-creation and facilitation: Design Thinking, Sprint Design and the like.


Wednesday – Aug. 28, 2018

8h30 – 9h10
Breakfast offered to subscribers inside the rooms
9h20 - 10h40 | Room 12
Audiovisual Contribution and Infrastructure
CONTRIBUTION PLATFORMS / ADVANCED NEWSGATHERING / SPORTS
Caio Klein
9h20 - 10h40 | Room 11
Innovation and Disruptive Technologies
Artificial Intelligence for AV Production
Daniel Monteiro
9h20 - 10h40 | Room 13
Technology and Business
Video On Demand (VoD) Services: Driving the Adoption of New Technologies and Adding Value to Regional Providers (ISPs)
9h20 - 10h40 | Room 16
Radio
Transformation of Radio ( Metamorphosis)
Eduardo Cappia
11h - 12h20 | Room 12
Hot Session
OTT as Support for New Business Models
Daniela Souza
11h - 12h20 | Room 11
Technology and Business
Big Data, Analytics and New AV Business
Hugo Nascimento
11h - 12h20 | Room 13
Content Production
Journalism
Raimundo Lima
11h - 12h20 | Room 16
Radio
Fewer Interferences and More Channels in the Air

BREAK

14h - 15h20 | Room 12
Hot Session
Media Consumption
Roberto Franco
14h - 15h20 | Room 11
Innovation and Disruptive Technologies
Virtual Assistants by Voice / Media Impact
Marcelo Souza
14h - 15h20 | Room 13
Content Production
Sports
14h - 15h20 | Room 16
Radio
The podcast has viralized
Marco Túlio Nascimento
15h40 - 17h | Room 12
Technology and Business
Building a Culture of Innovation
Carolina Duca
15h40 - 17h | Room 11
Innovation and Disruptive Technologies
Chatbots
Marcelo Guerra
15h40 - 17h | Room 13
Content Production
Original Content – The End of Viewports?
Mauro Garcia
15h40 - 17h | Room 16
Radio
Expansion of Radio and Podcasting Revenue
Rodrigo Neves

Wednesday – Aug. 28, 2019

Schedule Lecture
Schedule Lecture

9h20 - 10h40

Audiovisual Contribution and Infrastructure | Room 12

CONTRIBUTION PLATFORMS / ADVANCED NEWSGATHERING / SPORTS

It is undeniable that technological changes are impacting our way of capturing, transmitting and producing. This holds true for both journalism and sporting events. In this panel we will address these changes and their impacts in the planning of journalistic and sports coverage and show real cases of how technology has influenced the choice of simpler platforms but with advanced features.

Chair: Caio Klein - Director at TVE-RS

Electrical Engineer graduated at UFRGS, post-graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS, where he worked in many technical functions. Then, for 10 years, Caio was the Technical Director of TVE-RS. In 2005, he returned to RBS to be the Technical Manager of the Group's radio stations and then being the Operations Executive Manager of RBSTV, where he participated on the coverage of the 2006, 2010, 2014 and 2018 FIFA World Cups, the 2008 and 2012 Summer Olympic Games and the 2006, 2010 and 2017 FIFA World Cup Clubs, events where he was responsible for the RBS Group's logistic. Nowadays, he is the CEO of TVE-RS.

9h20 - 10h40

Innovation and Disruptive Technologies | Room 11

Artificial Intelligence for AV Production

We live in the information age. Data volume is growing exponentially and we are expected to have more than 16 zetabytes of data (16 trillion gigabytes) by 2020. In this new era, devices are increasingly getting more connected and sensors are generating continuous streams of data. Artificial intelligence technologies, especially Deep Learning, have prepared to handle unprecedented data volumes and made room for incredible applications with images, audio, and video. In this panel we will address current and futuristic applications of artificial intelligence in content production, what are their implications on the companies, ethical issues, and how to get prepared for the future.

In progress

9h20 - 10h40

Technology and Business | Room 13

Video On Demand (VoD) Services: Driving the Adoption of New Technologies and Adding Value to Regional Providers (ISPs)

In progress

9h20 - 10h40

Radio | Room 16

Transformation of Radio ( Metamorphosis)

Radio and its audio content remain as desire of consumption. The various alternatives of access, from the traditional radio receiver, from the vehicular to the platform of the internet with app and hybrid.
Broadcasters and the success stories with the new format.
Radio does not perish, it remains.

Chair: Eduardo Cappia - EMC Director / Deliberative Board SET

1979 Graduation from the University of Mogi das Cruzes. Electrical Engineer with qualification in: Electronics and Electrotechnology. Technical Advisor propagation - FM Antenna Systems Shively Labs. Director of SET Radio; Technical Leadership AESP - since 2011 and Director of the EMC Company - SOLUTION IN TELECOMMUNICATIONS from 1991. Active participation in Regulatory Groups and Discussion Standardization Sector, working in the Radio AM to FM migration process since 2009.

Technological Drivers of Radio Transformation

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Speaker: Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

11h - 12h20

Hot Session | Room 12

OTT as Support for New Business Models

Our world in full, accelerated and constant transformation, the impact of new habits of consumption and behavior, the FANG, increasing competition for retention of attention? How are communication groups preparing for this challenge that will create a profound impact on their structures and strategies in terms of culture change, cost optimization and the search for new revenue? Faced with this new scenario, beyond the challenges of delivering reach, retention and a dialogue with the public while keeping the long tail for advertisers, how do these companies present their strategies for the universe of content distribution across multiple platforms? How do you understand your new business models, which bring a B2C scenario to a market that has always acted in the B2B model? How to have the balance between advertising and signature on your OTT platforms?
In this panel we will discuss all of these issues that are now the focus worldwide.

Chair: Daniela Souza - SVP - AD DIGITAL / Deliberative Council SET

Founder of AD Digital, entered the Media and Entertainment market in 1994. She’s an invited speaker on the main events related to content creation, management and distribution, to share her view on market and future trends. Daniela is part of the board of directos of SET for more than 10 years and is responsible for some of the new concepts present on Brazil.

OTT as support for new business models

Speaker: Luis Mauricio Chopard Bonilauri - Managing Director at Accenture - Communications, Media & High Technology

Experienced Managing Director with a demonstrated history of working in the Communications, Media and Internet industry. Skilled in M&A, Business Planning, Business Process Design, Enterprise Architecture and Digital Transformation programs. Strong business development professional graduated from CoppeadUFRJ. Luis currently leads consulting practice for Communications, Media and High Team within Latam region at Accenture

How is Jovem Pan doing its Digital Transformation?

Speaker: Roberto Araújo - CEO of Jovem Pan Group

CEO of Jovem Pan Group with MBA in FIA with specialization in Cambridge, Lion and Beijing. His career is based on the structuring of companies in multiple segments. He is an enthusiast about the future and how technology will transform human relationships.

Speaker: Tiago Lessa - Head of Marketing, CRM and Intelligence Globoplay

Head of Marketing, CRM and Intelligence Globoplay Tiago Lessa studied Business Administration at the Federal University of Rio de Janeiro and holds a specialization in Marketing from Coppead. He began his career as a trainee at Varig, had a long stint at Petróleo Ipiranga and has been with Grupo Globo for 12 years. Within Globo Group, he has been a leading player in the development of Telecine Network digital strategies and today he is responsible for Globoplay's Marketing, Acquisition, Engagement and Business Intelligence areas, where he has been promoting a major transformation focused on the multi-channel journey and consumer.

11h - 12h20

Technology and Business | Room 11

Big Data, Analytics and New AV Business

fotohugon_congressoSET

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Chair: Hugo Nascimento - CTO - AD-Digital / SET Technology Committee

Graduated in engineering, he has 12 years working in PAY TV projects in several branches such as IPTV, DTH and cable TV. In his career, he has teamed up with leading companies and clients in the market, such as Cisco and Irdeto, as well as projects involving multidisciplinary teams in several countries for Telefonica, Megacable, Claro, NET and his experience includes pre- and post- technical expertise in this market. He has worked in the most demanding markets such as Germany, United States, Mexico, Colombia, Argentina, Denmark, Spain and others.

11h - 12h20

Content Production | Room 13

Journalism

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Chair: Raimundo Lima - Editorial Director of SET Magazine and Director of Technology and Operations - SBT

With various decades of service to Brazilian free-to-air television, he has worked for Diários Associados, TV Manchete, TV Globo (GINY), TV Band, SBT, TV Cultura/SP and Esporte Interativo. Throughout this period, he has held different positions at the networks where he has worked in the Journalism, Sports, Drama and Entertainment departments. He has also worked at several teaching institutions like the University of Brasília, PUC/SP and the Fluminense Federal University, among others. He is currently Editorial Direct of the SET magazine and Technology and Operations Director of SBT.

11h - 12h20

Radio | Room 16

Fewer Interferences and More Channels in the Air

In progress

14h - 15h20

Hot Session | Room 12

Media Consumption

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Chair: Roberto Franco - Head of Institutional and Regulatory Affairs– SBT

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET - Brazilian Society of Television Engineering - from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL's Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.

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Speaker: Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

14h - 15h20

Innovation and Disruptive Technologies | Room 11

Virtual Assistants by Voice / Media Impact

Marcelo_Souza_Globo

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Chair: Marcelo Souza - Digital Media Technology Director - TV Globo

Marcelo Souza is the director of Technology for Digital Media at TV Globo where he leads different initiatives on Digital Transformation such as OTT, Big Data, Second Screen and Interactive Experiences. He has been working in the company for the past 16 years with different roles including Digital TV, Satellite and Fiber Projects, Channel & Post Production Operations for the International Business and Strategic Planning for Technology. He has graduated on Electronic and Computational Engineering at Universidade Federal do Rio de Janeiro, holds a Master degree on Image Processing at COPPE-UFRJ, and a MBA on Business Management at IBMEC-RJ.

14h - 15h20

Content Production | Room 13

Sports

In progress

14h - 15h20

Radio | Room 16

The podcast has viralized

Podcasts are definitely on the lives of people , on the radar of content producers and on the marketing executives’ agenda. The growth of this market is exponential. It is a global phenomenon and, more recently, has gained great prominence in Brazil in the discussions about new developments and opportunities in the media.
This panel will present an overview of the podcasting market through three cases, the different perspectives of the distribution industry, podcasters and radio broadcasters.

Chair: Marco Túlio Nascimento - Diretor da ZYDigital

Telecommunications Engineer graduated in 1983 from Universidade Federal Fluminense.With a career in the area of broadcasting, worked in the Radio Globo System where he held the position of General Manager of Technology and was responsible for the Engineering, IT and Operations areas.He is currently the director of ZYDigital, a company he founded in 2015 focused on technology consulting such as business support and development of media engineering solutions. It is an active member of the SET Radio Market Segment.

15h40 - 17h

Technology and Business | Room 12

Building a Culture of Innovation

You are our guest to participate in this panel that will bring real cases and examples of innovation models in different companies, both in the broadcast industry and other sectors, addressing different models of innovation and bringing a profile of the skills that this new professional needs have and how we can help on this journey.

Chair: Carolina Duca Novaes - Technology Manager - TV Globo

Graduated in Electrical Engineering by Mackenzie University, MBA in SMaster of Strategic market management by ESPM and Master in Digital Communication Systems by Mackenzie University. I am currently technology manager at TV Globo in Recife.

15h40 - 17h

Innovation and Disruptive Technologies | Room 11

Chatbots

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Chair: Marcelo Guerra - Manager of Technology in Digital Media at TV Globo

Hands-on IT/Broadcast executive, as Digital Media Technology Manager leading multidisciplinary team for digital media transformation program, composed of teams from Technology Architecture, Big Data, BI, Projects, R&D, Support, Applications, Telecommunications, Innovation, Media Operations and Platforms, through WBS construction, delivery plans, follow-up meetings, documentation, integration points, risk analysis and conflict resolution. Working on the TV and digital media market since 2005, experienced in partnerships, project management and processes, with national and international awards.

15h40 - 17h

Content Production | Room 13

Original Content – The End of Viewports?

The way we consume content has broken walls that once bounded if the content was made for open TV, pay TV, cinema.
With the evolution of content consumption via OTT platforms across multiple device types, the viewport concept is becoming increasingly irrelevant as narratives become increasingly important for audience engagement.
In the panel, the guests of Brasil Audiovisual Independente debate on the future of audiovisual consumption and how the development of original quality content can be the differential for the achievement of the target audience.

Chair: Mauro Garcia - Executive President of the Brazilian Association of Independent Television Producers - BRAVI / SET Deliberative Council

Forty years of experience in programming and production for television. Sitting Member of the Superior Council for Cinema and an Associate of the Brazilian Cinema Academy. Member of the Deliberative Council of SET – Brazilian Society of Television Engineering (2019/2020). His current professional commitments are as Executive President of the Association of Independent Television Producers – BRAVI, Brasil Audiovisual Independente. Director of Programming at TV Cultura of São Paulo and Special Projects Director, from 2005 to 2010; responsible for implementing and formatting the new multi-program channels for Digital TV; Creator, installer and Director of Content at TV Rátimbum, the first Brazilian children’s channel for Subscriber TV, distributed to operators across Brazil and on demand in other countries. He held the position of President, with a term of office of three years, of ACERP – the Roquette-Pinto Educational Communication Association, the supporting entity of TVE Brasil and MEC AM and FM Radio (a Social Organization – private, non-profit company) between 1998 and 2001; as President of the Brazilian Association of Public Educational and Cultural TV Stations, ABEPEC; former Chairman of the Board of Red de Latin America, headquartered in Uruguay, the umbrella entity for public and private RV stations and independent producers throughout Latin America. Responsible for implementing TV Cultura & Arte Channel for the Ministry of Culture; for the development and implementation of the Brazilian subscriber TV channel, CINEBRASiLTV in 2004; the Digital TV channels and TV on the Internet for Instituto Embratel 21 in 2001.

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Speaker: Roberto d'Avila - Founder of Moonshot Pictures

Founder of Moonshot Pictures, specialist producer of audiovisual projects for cinema and television, operating in the market since 2001. Currently has 7 programs airing on GNT, "A Louca das Plantas", "Que Seja Doce", "The Taste", "Cozinheiros em Ação", "Que Marravilha! - Aula de Cozinha" and "Credo, Que Delícia" and "Me Deixa Dançar" released in March. In parallel, the producer has just filmed its first series for Netflix "Spectros", and debuts in the second half of this year the 4th season of "Sessão de Terapia".

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Speaker: Melissa Vogel - CEO of Kantar IBOPE Media at Brasil

Founder of Moonshot Pictures, specialist producer of audiovisual projects for cinema and television, operating in the market since 2001. Currently has 7 programs airing on GNT, "A Louca das Plantas", "Que Seja Doce", "The Taste", "Cozinheiros em Ação", "Que Marravilha! - Aula de Cozinha" and "Credo, Que Delícia" and "Me Deixa Dançar" released in March. In parallel, the producer has just filmed its first series for Netflix "Spectros", and debuts in the second half of this year the 4th season of "Sessão de Terapia".

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Speaker: Beto Gauss - Partner and Producer of Prodigo Films

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Speaker: Marcio Yatsuda - President of Movioca Content House

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Speaker: Paulo Rabello - Director of Engineering of Entertainment - TV Globo

Graduated in Electronic and Telecommunications Engineering; Post Graduation in Computer Systems; MBA Project Management; Executive MBA (Business).

15h40 - 17h

Radio | Room 16

Expansion of Radio and Podcasting Revenue

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Chair: RODRIGO NEVES – General Director / Rede Bandeirantes

RODRIGO NEVES, journalist specializing in radio journalism. Currently holds the position of General manager at Rede Bandeirantes.. He is President of AESP, the Association of Radio and Television Stations in the State of São Paulo, the first industry association in Brazil and the most important regionally speaking.He is Regional Vice President Regional of Amcham Campinas, a Member of the Board of the Centro Infantil Boldrini, the charity children’s cancer and hematology hospital; SERTESP – the Union of Radio and Television Companies in the State of São Paulo and the Centro Corsini, a highly complex shelter for children and adolescents.

Co-chair: Marco Túlio Nascimento - Diretor da ZYDigital

Telecommunications Engineer graduated in 1983 from Universidade Federal Fluminense.With a career in the area of broadcasting, worked in the Radio Globo System where he held the position of General Manager of Technology and was responsible for the Engineering, IT and Operations areas.He is currently the director of ZYDigital, a company he founded in 2015 focused on technology consulting such as business support and development of media engineering solutions. It is an active member of the SET Radio Market Segment.


Thursday – Aug. 29, 2019

Breakfast offered to subscribers inside the rooms

9h20 - 10h40 | Room 11
Audiovisual Delivery
Satellites: Technology and Services
J.R. Cristóvam
9h20 - 10h40 | Room 13
Innovation and Disruptive Technologies
Research & Development – NHK STRL (Japan)
Fernando Bittencourt
9h20 - 10h40 | Room 16
Áudio
Immersive Audio: From the Future to the Present
Helio Kuwabara

11h - 12h20 | Room 11
Forum, Technology and Business
Broadcasting, Streaming and Electronic Sports
Daniel Cossi
11h - 12h20 | Room 13
Content Production
XR: eXtended Reality in the Audiovisual Industry in 2039
Rodrigo Arnaut
11h - 12h20 | Room 16
Áudio
Audio Production: A New Look at Audio Care on TV
Rodrigo Meirelles

BREAK

14h - 15h20 | Room 11
14h - 15h20 | Room 13
Content Production
e-Sports
Gui Barbosa
14h - 15h20 | Room 16
Academic
UNESP ACADEMIC PANEL
Fernando Moura

15h40 - 17h | Room 11
15h40 - 17h | Room 13
Content Production
Exponential Innovation (New Creative Economy 3.0) & MediaTechs
José Carlos Aronchi
15h40 - 17h | Room 16
Academic
Scientific Academic Panel

Thursday – Aug. 29, 2019

Schedule Lecture
Schedule Lecture

9h20 - 10h40

Audiovisual Delivery | Room 11

Satellites: Technology and Services

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Chair: J.R. Cristóvam - Technical Director - UNISAT

He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).

9h20 - 10h40

Innovation and Disruptive Technologies | Room 13

Research & Development – NHK STRL (Japan)

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Chair: Fernando Bittencourt - Former President of SET

Fernando Bittencourt is a Former President of SET and a Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

9h20 - 10h40

Áudio | Room 16

Immersive Audio: From the Future to the Present

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Chair: Helio Kuwabara - Audio Support Engineer - TV GLOBO

Bachelor in Telecommunications Engineering (Centro Universitário da Cidade - 2011). Currently working as an Audio Specialist on TV Globo. He began working on TV Globo in 1995 in the area of support and maintenance of audio and communication equipment and systems, participated in the implementation of Projac studios and large digital OBVs. He composed the teams responsible for covering various events including Carnival, Formula One GP Brazil, 2003 and 2007 presidential elections, World Cup 2002 and 2006. In 2012 he had his engineering graduation work recognized with the II Oscar Niemeyer Award of CREA-RJ.

11h - 12h20

Forum, Technology and Business | Room 11

Broadcasting, Streaming and Electronic Sports

Issues addressed in this SET / CBDEL panel:

Broadcasting vs. Streaming
Technologies versus Production Quality
Disruptive Technologies
Producers, Streamers and the New Broadcasting Scenario

Chair: Daniel Cossi - President of the Brazilian Electronic Sports Confederation (CBDEL)

Esports Speaker, Enthusiast and Esports Entrepreneur and Esports Law and Regulation writer, Business Models for Esports Investors and Statute Expert for Esports Organizations (Governance, Transparency and creation of High Court, Chamber of Litigation Resolution, Antidoping Department, Commissions, Referees and other necessary and mandatory areas). Writer of Esports Articles in many areas in Brazil and worldwide. Past experience in administration, development, business and financial models, marketing for new products and brands, now 100% devoted to Esports. Creator of the Esports Brazilian Federal Law (House of Representatives and Senate) and Esports House of Representatives States Laws (Legislative Assemblies), Brazilian Esports regulations and standards for the recognition and creation of Esports in LATAM countries and their business plan, marketing plan, strategical partnership approach on Esports and cultural and educational Esports engagement plan, to make possible their entrance and acceptance as regular sports within LATAM governments.

11h - 12h20

Content Production | Room 13

XR: eXtended Reality in the Audiovisual Industry in 2039

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Chair: Rodrigo Dias Arnaut - Director of Technology, Innovation and Creativity of Esconderijo Criativo and Mundo360

Professor at FAAP, specialist, director and "Disruptive Innovator" in Transmedia, in "Virtual Immersion" and "Interaction and Engagement". President Latin America of Choicely.com (online voting platform). Master in Artificial Intelligence by Poli / USP and Post in Management by ESPM. Director at SET, Founder of EraTransmidia, led for 21 years innovation and technology projects at Globo.

11h - 12h20

Áudio | Room 16

Audio Production: A New Look at Audio Care on TV

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Chair: Rodrigo Meirelles - Executive Supervisor of Audio - TV Globo

He holds a degree in Electronic Engineering and Computing, Recording and Phonographic Production and has a Masters in Education and Media. For 17 years in the audio market, he began his career as an engineer in music production studios in Rio de Janeiro, in maintenance, installation and projects of audio recording studios, he was an instructor and founder of the ProClass training center, a pioneer in official certifications In Pro Tools and Avid in Brazil, and in TV Globo, was responsible for the area of post-production from 2009 to 2014. Today he is responsible for the Entertainment Audio Production area (Estúdios Globo). He was a university professor for 8 years teaching courses in Phonographic Production, Audiovisual Production, Radio and TV and Graduation in Cinema.

14h - 15h20

| Room 11

In progress

14h - 15h20

Content Production | Room 13

e-Sports

Content production with engagement and entertainment. The audience phenomenon from the perspective of great media, editorial and event professionals.

Content production with engagement and entertainment. The audience phenom under the vision of accomplished profissionais from media, news outlets and events.

Chair: Gui Barbosa, Head of Business, nøline culture

Currently, Gui Barbosa is the Head of Business at nøline culture, agency focused in the creation of strategy and content for brands that want to communicate with the geek and gamer target. Before that, he held the Head of Sales & Partnerships position at BBL, entertainment holding that administers ESL in Brazil. Previously, he founded LGZn Marketing Consulting and also occupied prominent and lead roles on multinationals such as Cerner, Universal Music Publishing and Deloitte.

Why e-Sports is the next Big Business?

Brazil today is the third largest audience in electronic sports in the world, losing only to China and the US, How has this market reached so fast that number of audience and what is certain and uncertain in this market today in Brazil? In this presentation we will discuss the behavior of the brands on this new modality and the challenges of this sector.

Speaker: Moacyr A. Alves Junior, Sócio / Diretor da Talent Experts

Director of Talent Experts company in the eSports business and the creation of audio and video content aimed at young audiences. Worked in companies such as Germany's ESL, 1080partners from USA and Halo Digit from China and was adviser to the federal government in the audio visual secretariat for 6 years for the gaming industry. He is also president of ACIGAMES (Industrial and cultural trade association of Brazilian electronic games) with subsidiaries in Italy, USA and Argentina.

e-Sports

In progress

Speaker: Felipe Santana Felix - Product Manager - ESPN Brasil

Communicator passionate about video games, has already rolled the world and Brazil covering competitions and games events. Founder of the defunct portal Selecter, he was a reasearch player for Riot Games North America for the Legends Rising documentary, helped Editora Europa in its eSports magazine and is currently one of the responsible for eSports as a product on ESPN Brazil.

14h - 15h20

Academic | Room 16

UNESP ACADEMIC PANEL

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Chair: Fernando Carlos Moura, PhD - Editor-in-chief of SET Magazine.

Journalist, professor of Digital Design and Advertising & Propaganda at Pontifical Catholic University of Campinas (PUCC); Professor of the Postgraduate Course in Executive Production and Television Management at FAAP (Fundação Armando Alvarez Penteado) and researcher at the Center for Media Research and Journalism (CIMJ), Faculty of Social and Human Sciences, Universidade Nova de Lisboa (UNL) and since 2013 editor-in-chief of SET Magazine.

15h40 - 17h

Content Production | Room 13

Exponential Innovation (New Creative Economy 3.0) & MediaTechs

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Chair: José Carlos Aronchi - National Center of Reference in Entrepreneurship, Technology and Creative Economy - Sebrae

Journalist and Radialist. PhD in Communication Sciences from the University of São Paulo. Consultant technology and innovation in the creative economy in the media business segments - audiovisual, games and print and digital publishing. Leaderof the Media working group at the National Center of Reference in Entrepreneurship, Technology and Creative Economy Sebrae.

15h40 - 17h

| Room 11

In progress

15h40 - 17h

Academic | Room 16

Scientific Academic Panel

In progress

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