Schedule

31st Congress of Technology and Business of Media and Entertainment

Scheduling subject to adjustment

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Monday – Aug.26, 2019

8h30 – 9h10 | 13h40 – 14h10

Breakfast offered to subscribers inside the rooms

9h20 - 10h40 | Room 12
Audiovisual Contribution and Infrastructure
IP – Standards Update / Network Monitoring and Control
José Antônio Garcia
9h20 - 10h40 | Room 11
Content Production
Online Content Production: A Market that grows Every Day
Fernanda Siqueira
9h20 - 10h40 | Room 13
Audiovisual Contribution and Infrastructure
MAM: Digital Storage Challenges and New Business Opportunities
Juliana Ferrari
9h20 - 10h40 | Room 16
Technology and Business
Media and Content Consumption in the Multiscreen Era
Guido Sarti
11h - 12h20 | Room 12
Audiovisual Contribution and Infrastructure
IP Infrastructure – Early Adopters’ Challenges (Case Studies)
Carlos Capellão
11h - 12h20 | Room 11
Audiovisual Delivery
SMPTE – Standards Update
Paulo Henrique Castro
11h - 12h20 | Room 13
Audiovisual Contribution and Infrastructure
Content Playout: Case Study, Technological News, Multisite and Multiplatform
Carlos Cauvilla
11h - 12h20 | Room 16
Technology and Business
Blockchain in the Media and Entertainment Industry
Vinícius Vasconcellos
12h40 - 13h40 | Room 12
SET Tech Break
LAWO
14h - 15h20 | Room 12
Audiovisual Contribution and Infrastructure
IP – Integration of Technologies for Traffic of the Signals in Different Areas
Leonel da Luz
14h - 15h20 | Room 11
Audiovisual Delivery
OTT Streaming: Challenges, Technologies, Services for building the Next Generation of Viewers
Salustiano Fagundes
14h - 15h20 | Room 13
Technology and Business
Pay TV – Technology and Services in the Streaming Era
Claudio Borgo
14h - 15h20 | Room 16
Innovation and Disruptive Technologies
Audiovisual delivery in 4G / 5G
Cristiano Akamine
15h40 - 17h | Room 12
Hot Session
Next Gen: New Technologies for Digital TV
Liliana Nakonechnyj
15h40 - 17h | Room 11
Audiovisual Contribution and Infrastructure
Cloud Technologies: Componentization in the Service of Ideation, Productization and Innovation to the Content Value Chain
Fabio Viviani Ferraz
15h40 - 17h | Room 13
Audiovisual Delivery
Terrestrial Transmission Infrastructure Sharing: The Road to Deep Brazil Digitization – Strengthening Partnerships and Developing Innovative Solutions
Valderez Donzelli
15h40 - 17h | Room 16
Technology and Business
5G Tutorial: Technologies, Opportunities and Challenges
Gunnar Bedicks

Monday – Aug.26, 2019

Schedule Lecture
Schedule Lecture

9h20 - 10h40

 

 

Aug.26, 2019

Audiovisual Contribution and Infrastructure | Room 12

IP – Standards Update / Network Monitoring and Control

Increased complexity in IP-based systems and the growth in the number of audio, video, data, control and synchronism signals, often traveling on the same physical channel, make it imperative to use measurement and monitoring tools that assure compliance of these signals.This panel has experts on this topic, which involves standardizations of IP signals and their controls.

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Chair: José Antônio S. Garcia - SET Deliberative Council / IP Study Group Coordinator

Technician in Electronics by ETE in Sta. Rita do Sapucaí in 1975 and Engineer in Telecommunications by Universidade São Judas in 1982. He has worked in television companies since 1975. Member of SET Deliberative Council - Technology Board, SBTVD Forum - Technical Module, UHD Brazil Project - Distribution Group and IP Study Group of SET - Coordinator.

SMPTE Standards enabling the live IP Transition

SMPTE IP standards for live TV production are maturing and are being adopted by equipment manufactures. What are the different SMPTE standards which are driving the media industries IP transition? How do they play together and what are they areas they apply to? Get an overview on SMPTE IP standards and how they play into a full stack implementation of IP infrastructure.

Thomas Bause Mason​ - Director of Standards Development -SMPTE

Thomas Bause Mason is the Director of Standards Development for the Society of Motion Picture and Television Engineers (SMPTE). At SMPTE he is responsible for maintaining the technical infrastructure for both the standards community and SMPTE home office. Bause Mason, formerly owner of Open Media Consulting, began his career in Cologne, Germany, as a computer programmer for automation software in the nuclear and automobile industries. Before his move to Los Angeles, Bause Mason worked at West German Television (WDR) and Cologne Broadcasting Center, where he led the quality control department. In Los Angeles, he became a postproduction consultant and then built and managed the encoding operations for Ascent Media. Joining NBCUniversal in 2005, he focused on emerging technology, spending two years in London to support the company's international business. Throughout his career, Bause Mason has assisted industry organizations in the development of standards, technical recommendations, and study group reports. He holds several patents and is a SMPTE Fellow.

Media Datacenter Orchestration and Management

Now that IP has firmly established itself as the new means of transportation for all types of media, broadcasters are facing the challenges of the change from SDI to IP, as well as the virtualization of infrastructure and the cloud, embarking on a new concept of Media Datacenter, something that makes it possible to provide a range of services and lots of flexibility, but increases the complexity with an infinity of flows, IP addresses, multicast and PTP. How can one have a complete overview of all the services and flows transiting through this datacenter, guaranteeing quality while avoiding package losses and bottlenecks? How does one orchestrate these services, extracting maximum functionality from this new structure and simplifying the operation? Come and give some thought to this, discussing it and more on our panel!

Fábio Acquati - Technology Director – NGN Telecom

Fábio began his career at Tektronix and has accompanied the evolution and transitions of video systems, participating in the early Digital TV tests in Brazil. He is currently a managing partner at NGN Telecom and works with network monitoring and management solutions, including video transportation. He is a member of the SET GEIP group, provides training and consultancy in the area, and continues to study technology with his partners, participating in implementations and proofs of concept, experiencing the challenges of the world of video.

In-depth view of LAWO’s System Monitoring & Realtime Telemetry; SMART

The unification of IP networks and broadcasting flows present a set of challenges to ensure that the media is generated, processed and delivered within the standards. IP flow can frequently experience packet loss, jitter, degradation from encoding and violations during transportation, to mention the bare minimum. For the success of the operation, it is imperative to use the correct monitoring and viewing tools to pro-actively identify the degradations and disruptions to the services.
Join us for an in-depth discussion of the Lawo Smart system.

Tony Zare - Product Manager - LAWO

Tony Zare is responsible for the technical and commercial success of LAWO’s SMART product range. He manages the component life cycle of the SMART product family, specializing in monitoring and telemetry of media infrastructure. Passionate about “big data”, correlations and now machine learning can be applied to current operations. Tony has over 20 years of experience in the broadcast industry, where he began as a project engineer for ASIC high-sped integrated circuits, followed by 15 years in the development of onboard software and broadcast and network products. He holds a degree from the McMaster University in Computer Science and Mathematics, and is directing the strategy of the SMART (System Monitoring and Real-time Telemetry) family which he is positioning as the eyes and ears of broadcast networks, focusing on communication networks and media big data analysis.

IP Measurements

Monitoring of Equipment and Signal Flows on IP networks without compression, and Main Audio and Video Measurements on 2110-20 and 2110-30.

Eliésio Silva Júnior - Sales Manager – SEAL Broadcast and Content

With 26 years of experience in the fields of free–to-air and closed television, telecommunications and new media in (projects / monitoring of complex systems/ special events/ operations/ multidisciplinary/ sales team leadership) developed in major Brazilian and multinational companies, such as 17 years at Globosat –TV System and Operations Supervisor, 3 years at TV Globo –TV System Operator, 7 years at Tektronix – sales manager, 2 years at Seal – sales manager; Eliesio has a Technological Specialization in Digital TV, Signal Compression and Quality - INATEL, MBA in Digital TV & New Media – UFF, a Graduate Degree in Logistics (Energy Supply/ Distribution Planning) – FGV, MBA in Business Management– UVA, an Undergraduate Degree in Electronics – FABES / Rio de Janeiro, and Specialization in Satellite-based Transmission – PUC Rio. He is also a Telecommunications Technician – ETRR / Rio de Janeiro and an Electronics Technician – ETRR / Rio de Janeiro

9h20 - 10h40

 

 

Aug.26, 2019

Content Production | Room 11

Online Content Production: A Market that grows Every Day

The change that online production has caused is enormous, and represents a new future for companies in the communications industry. Our guests will tell their experiences creating for different platforms of the online universe. Showing us the entrepreneurial and creative side of this market that has opened up new forms of business for the brands, new job opportunities for the professionals of the area and new formats.

Chair: Fernanda Siqueira Pinto - Production Manager, Digital AD for YTSpace Rio

Producer, screenwriter and director. I started at Globosat in 2000, where I participated in innovative projects such as the launch of Big Brother Brasil's Pay-Per-View channel, 3 Multishow Brazilian Music Awards and the Rock in Rio 3 broadcast. With Olympic Broadcast Service I acted in the broadcast of five Summer Olympics. And for two years I've been leading the operations of Youtube Space Rio, a creation and production space for youtubers, present in 9 capitals of the world.

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Paulo Cuenca - CSO at WTF Maison

Since 2011 producing content for networks. Intern. Creative Director. Storyteller Consultant. Mentor. Top Creator. Channel Youtube Dani Noce

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Antonio Tabet - Co-founder Porta dos Fundos

Carioca advertiser, actor, author, presenter and screenwriter. One of the founders of Porta das Fundo channel, Kibe Loco website creator and Flamengo's Vice President of Communication. Considered one of the 100 most influential people in Brazil by "Isto É" Magazine, one of the 15 most influential Brazilians on the internet by "GQ" and the most beautiful French and Lebanese descendant of Brazil by my mother.

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Manuela Villela - Head Latam, Top Creator, Content Partnerships at YouTube

Villela has been with Google for almost 10 years, where she has gone through digital agency sales and management teams before landing in the content universe, leading YouTube Brasil's Top Creators and Public Figures team. Manuela is responsible for drawing the strategy to partner with the platform's endemic talent, making their channels increasingly relevant and mainstream. Recently added talent acquisition to this strategy off-platform, being responsible for the development of new channels focused on important names in the Brazilian creative scene.

9h20 - 10h40

 

 

Aug.26, 2019

Audiovisual Contribution and Infrastructure | Room 13

MAM: Digital Storage Challenges and New Business Opportunities

The exponential increase in content has raised the need for the deployment of new technologies for shared and high-performance storage, where the biggest challenge lies in combining workflows that promote more efficiency, security and availability.
While in the hitherto consolidated content preservation environment, we are encouraged to rethink cataloging concepts in the face of the advent of Artificial Intelligence.
When we look at the horizon the possibilities seem innumerable. But what will be the best technology for your business?

Chair: Juliana Ferrari - Media Manager - SBT

Professional with leadership in a Media Center environment coordinating operational workflows with security and efficiency in the movement and storage of digital assets. MBA in Project Management with PMI Practices - FIAP Graduation in Social Communication - Radio and TV - Faculdade Oswaldo Cruz

PRESERVATION and ARCHIVES CURATOR: THE DIGITAL TRANSFORMATION and the BUSINESS OPPORTUNITIES

The bug did not happen, the machines did not stop. But the arrival of the millennium set a turning point for the audiovisual industry and the preservation of its contents in the digital age.
In the case of archive digital workflow we realized that the definitive change should be integrating the archive curator to the beginning of the production chain instead of keeping this role the traditional way in the end.
More than ever we need to enhance tools in technology systems and workflow to have access to the best results and preserve quality content to create new business opportunities.
The automation turned information quite “abstract”. The craft to the digital archive must keep the authenticity information concrete, continuing the storytelling of history and memory.


Rita Marques - Consultant - Director Owner of Garimpo

I am journalist by background, I have been working for 30 years in content management and audiovisual research. From trainee to manager of Documentation Center – GLOBO TV CEDOC – I have learned to organize, preserve and retrieve relevant information and I have fallen in love with the transformation of memories in assets of audience. In 1996 GloboNews premiere, our team has produced “ARCHIVE N”, a weekly program, which for 23 years informs and enchants the audience. At the TV digital revolution timeline, I have managed together with the engineer’s team, the real time indexation project with on-line retrieve content distribution. An innovative workflow processing, perfomed with success and approval at “Football World Cup”, “Olympic Games” and “Rio de Janeiro’s Samba Parade”. Nowadays I have opened and I am the director of Garimpo proper, a company with focus in audiovisual preservation and archives curator. I am part-time consultant to TV CULTURA, a company which I represent at International Federation of Television Archives FIAT /IFTA Executive Council.

The Rise & Impact of MAM: A Global Perspective

The concept of Asset Management has evolved quite a bit over the past few decades, but one thing has remained constant: content always was, continues to be, and always will be king. As a result of this notion, over the years content producers have looked for ways to innovate their methods of monetizing assets. The rise of MAM and its different applications, along with the broader trends of Big Data and Artificial Intelligence, enables content producers to both drive revenue growth and optimize costs by providing them with a platform that not only manages the information and content that is so crucial for monetization (driving revenue), but also presents the opportunity for streamlined and efficient operations (cost optimization).

Matt Silva - CEO of CIS Group Corp

Matt Silva earned a B.S. Business, Finance and Economics from the Stern School of Business - New York University. He has worked as an investment analyst at financial institutions such as CitI and Credit Suisse in N.Y. At CIS Group he served as Director of Corporate Development , COO and currently CEO.

Sony’s Enterprise Library Solution (ELS) System

This presentation will describe the technologies, features and capabilities of Sony’s Enterprise Library Solution (ELS) system.  This is an enterprise class, scalable, high capacity data center storage solution, built on Sony’s Generation-3 Optical Disc Archive (ODA) Technology.
 The latest Generation-3 ODA was designed to retain the well-known advantages of optical media storage while bringing performance, capacity and cost to very competitive levels. The use of multiple ODA media in a cartridge provides additional security and protection in library environments.
Details will be provided of the architecture of Sony’s ELS solution integrating advanced library robotics, WORM optical disc media cartridges and drives with seamless connectivity and management software, providing a highly secure platform for data preservation and archive of valuable digital assets.
To conclude the talk will address Sony’s Connectivity and System Management software platform for the ELS which provides an S3 data and RESTful API interface optimized for this new generation of Optical Libraries and Media, and to specifically address Cold Archive requirements. This full featured and standardized interface provides seamless integration with existing applications and infrastructure including Cloud and Hybrid configurations.

Hugo Gaggioni – Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

9h20 - 10h40

 

 

Aug.26, 2019

Technology and Business | Room 16

Media and Content Consumption in the Multiscreen Era

The panel aims to discuss the challenges and possibilities of communication in a universe where the consumer has total control of what to see, where to see and how to see. We will try to bring a holistic view, with an advertiser, a content producer and OOH platform to discuss this topic.

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Chair: Guido Sarti - Head of Convergence at Globosat

A professional with over 10 years’ experience in Business Intelligence focused on Marketing. He is responsible for integrating qualitative and quantitative data in planning processes, UX/ID, media e and creative disciplines. His track records consists of projects that enabled the development of strategies for clients like MasterCard, Itaú, Vivo, Google, Nike, RockInRio, RedBull, Natura and Netflix. He began his career at R/GA as soon as the agency entered the Brazilian market, always in the universe of data and analytics, and he has been using data to enhance the efficiency of processes and strategic capabilities by developing creative solutions. He worked on the launch of Nike Fuel, a project that expanded the sales and awareness of the Nike brand among its consumers, and was also involved in the re-launch of Perfumaria Natura, a project that led to the recovery of the position of the world’s most pulverized perfumery market.

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Raphael Jimenez - National Advertising Director at Elemidia

Elemidia's National Advertising Director, Raphael Jimenez holds a degree in business administration from PUC SP and an MBA from FGV. He has been with Elemidia for 15 years and previously worked for companies such as Citibank, Credicard and Bradesco. Today he leads a sales team of 30 people and is 38 years old!

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Rafael Gonçalez - Executive Manager of Integrated Media at BRF

Marketing executive, media specialist with track record in major ATL agencies and, since August 2018, responsible for the entire content distribution strategy at BRF.

11h - 12h20

 

 

Aug.26, 2019

Audiovisual Contribution and Infrastructure | Room 12

IP Infrastructure – Early Adopters’ Challenges (Case Studies)

Outstanding Engineers from four leading TV companies present their experiences in cases of IP infrastructure – based deployment in their institutions.

We select cases with different types of applications such as: HD Baseband /4K Baseband / Video Compressed in H264.

The speakers will address various aspects of their projects, such as:

  • Types of applications that deployed with IP Infrastructure;
  • Factors that led to the choice of IP technology;
  • Type of IP solution adopted;
  • Critical points in the design and definition of the solution architecture;
  • Pros and cons of the IP solution over a conventional solution;
  • Critical points in the implementation and setup;
  • Adaptation of operational and professional routines;
  • Results obtained;
  • Macro project evaluation in technical, operational and cost terms.

Chair: Carlos E. O. Capellão - PHASE Engenharia

Electronic Engineer graduated from UFRJ in 1974. MBA from FGV-RJ. Since 1973, he has worked in the television and telecommunications sector, working in main TV Networks and at Embratel. In 1980 he founded PHASE Engenharia, a company he has been directing since then, working on the design and implementation of Television Equipment and Systems and Telecommunications. In Phase, he is constantly improving a wide range of Solutions for TV projects through partnerships with manufacturers leaders in their segments. Founding partner of SET - Sociedade Brasileira de Engenharia de Televisão, occupied the positions of President and Director for many years.

Sky - TS-H264 at Jaguariuna

Alexandre Hotz - Director of Engineering at Sky Brasil

Electronic Technician from Fundação Bradesco, Technologist in Electricity from Universidade Presbiteriana Mackenzie, Electrical Engineer from Pontifícia Universidade Católica de São Paulo, post-graduate in Digital Satellite TV System from INATEL and master in Electrical Engineering from USP. He has 25 years of experience in various areas of Electrical Engineering, Information Technology, Telecommunications Systems, Television Engineering and Technical Education at the intermediate level. He works as a Director of Engineering at Sky Brasil where he is responsible for the development of RF and satellite projects, Critical Mission Infrastructure, Set-top box and ODU development, and IP Network Infrastructure within the Engineering Department of SKY.

Globosat - Band Base in Rio headquarters

Alexandre Torres - Manager of Technology Development at Globosat

Electrical Engineer - Emphasis in Electronics.Graduated from the UGF, postgraduate in Communication Networks by PUC-RJ and Training in Executive Management by COPPEAD.He has been working for 30 years in the Media and Entertainment area, started his career in TV Manchete, currently holds the position of Technology Manager at Globosat, responsible for projects related to Playout and Content Production.

TV Globo - HD and 4K Baseband in Rio and Recife

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Wilson Almeida - Executive Supervisor of TV Systems Support at TV Globo

Telecommunications Engineer with an MBA in Network Management and Internet Technology at the Electronic Computing Unit of the UFRJ. He has been active in the Television segment since 1994 and is currently the Support Executive Supervisor, coordinating 4 specialist sectors: Video Systems, Audio Systems, Graphics and Editing Systems and Mechatronic and Lighting Systems. He has taken part in highly relevant events, always focusing on innovation like coverage of the World Cup, the Olympic Games and Carnaval; besides major projects like the new set for Jornal Nacional, the Mobile Unit 7 – the world’s first 4K IP Mobile Unit and Globo’s new shooting module, the MG-4, completely in IP.

11h - 12h20

 

 

Aug.26, 2019

Audiovisual Delivery | Room 11

SMPTE – Standards Update

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Chair: Paulo Henrique Castro - Technology and R&D Director / TV Globo

Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program. Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE

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Pat Griffis - President of SMPTE / Vice President Technology, Office of the CTO at Dolby Laboratories

As Technology Vice President in the CTO Office at Dolby, Patrick Griffis is charged with helping define future technology strategy for the company which includes identifying and tracking key technical trends, performing technical due diligence, and supporting advanced technology initiatives for the company. He has been an active company spokesperson on the topic of next generation imaging and in particular, “better pixels” - a term he coined for High Dynamic Range plus Wide Color Gamut. Before joining Dolby, Pat spent 10 years at Microsoft leading global digital media standards strategy, including adoption of the Digital Living Network Alliance as a baseline media sharing standard in Windows 7 and standardization of Windows Media Video technology as an international SMPTE standard. Prior to Microsoft, Pat spent 15 years at Panasonic in senior management positions, including Vice President of Strategic Product Development at Panasonic Broadcast where he drove Panasonic’s HDTV strategy for the US. Pat started his career at RCA, earning eight patents in TV product design.

SMPTE Standards Deep Dive

Get an update on the SMPTE standards organization, current standards development efforts in SMPTE and learn how SMPTE standards development is adapting to the evolving technology landscape. As new technologies are introduced SMPTE has to transform its standards development process and support the move to more software based and IP based approaches. What SMPTE standards are supporting new image and audio formats, the underlying infrastructure and  the new applications needed in the industry? How does SMPTE, as a global organization, interact with other industry organization worldwide?

Thomas Bause Mason​ - Director of Standards Development -SMPTE

Thomas Bause Mason is the Director of Standards Development for the Society of Motion Picture and Television Engineers (SMPTE). At SMPTE he is responsible for maintaining the technical infrastructure for both the standards community and SMPTE home office. Bause Mason, formerly owner of Open Media Consulting, began his career in Cologne, Germany, as a computer programmer for automation software in the nuclear and automobile industries. Before his move to Los Angeles, Bause Mason worked at West German Television (WDR) and Cologne Broadcasting Center, where he led the quality control department. In Los Angeles, he became a postproduction consultant and then built and managed the encoding operations for Ascent Media. Joining NBCUniversal in 2005, he focused on emerging technology, spending two years in London to support the company's international business. Throughout his career, Bause Mason has assisted industry organizations in the development of standards, technical recommendations, and study group reports. He holds several patents and is a SMPTE Fellow.

11h - 12h20

 

 

Aug.26, 2019

Audiovisual Contribution and Infrastructure | Room 13

Content Playout: Case Study, Technological News, Multisite and Multiplatform

This panel will deal with issues involving Technology for content delivery on different platforms: Linear and Non-Linear  TV and the evolution of the models that can be applied. IP, 4K, Virtualization and the Cloud will all be on the menu, indicating the status and roadmap. Solutions already implemented will be presented using relevant case studies. Some of the issues to be covered:

  1. What have clients adopted on a global scenario? On the Linear and/or Non-linear TV scenario.
  2. What are the challenges in operating the new technologies?
  3. What is the menu of solutions available, conceptually speaking, from IP, 4K, virtualization and the Cloud, and which is worthwhile in each case?
  4. What are the new solutions capable of delivering?
  5. When is it worth migrating/updating display infrastructure?

Come and join us, clear up your doubts, we will have panelists who are experts in the subject at your disposal.

Carlos Cauvilla

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Chair: Carlos Cauvilla - Director of TV Technology at Anhanguera Network

Engineer with an MBA in Business Management and Technology Management. Currently holds the position of Director of TV Technology at Anhanguera Network, where he is responsible for the operation, projects and implementation of technologies aimed at the Media TV business.

Broadcast Playout - The New Master Control Migration

Master Control has always been an integral function for a successful Television Broadcast. Since it's origins it has been in a state of flux and evolution. As the industry has matured, Master Control has evolved and grown to take on and manage the ever increasing complexities needed to composite the image and make it consistently air ready. Continuity within this last “gate post” is highly important because it is the last opportunity in the broadcast chain which guard the cash register. I remember the days of missed event reports, make good reports and lost content reports. We all hope these uncomfortable followup meetings have become a thing of the past, that the Cash Flow is protected and actual viewership numbers can be collected to support advertising rates. This paper is about the migrating master control utilizing IP and other technologies to move forward.

David Russin - VP Sales for the Americas, Pebble Beach Systems

David Russin is Pebble Beach Systems’ VP of Sales for the Americas region. Having previously held positions at Grass Valley, Harris Broadcast, Omnibus and Masstech, Russin brings over 35 years of experience selling automation, automated workflow and infrastructure solutions. Highly customer focused, he is committed to helping broadcasters to solve their challenges and find the right solution for their evolving playout needs. As a second-generation broadcast technology professional, Russin has television technology in his DNA. David holds a University Degree in Communications from the State University of NY at New Paltz, NY.

Geo-dispersed Virtualized Playout Infrastructures - Case Studies

The media and entertainment industry is undergoing a major shift with technological advances accelerated by the intersection of changes in consumer behavior, the proliferation of devices and unlimited content offering. The presentation will showcase a number of case studies of large customers in a global scenario where customer challenges and demands will be discussed and which solutions are deployed for both linear and VOD / OTT signal generation as well as monetization strategies. We will detail available solutions based on our ready-to-use, virtualized, micro-services architecture, as well as the maturity of UHD and IP infrastructure solutions. With advances in OTT delivery technology and enhanced IP networks, it is now possible to provide cost-effective, flexible and forward-looking architectures for both the contribution and primary distribution of linear and nonlinear broadcast video channels.

Boris Kauffmann - Regional Sales Manager, Imagine Communications

Imagine Communications Regional Sales Manager for Brazil, has been working for 13 years with broadcast projects, video production companies and film archives. Has extensive experience with video signal transport projects over IP / SDI infrastructure and on-premise and cloud playout system projects.

Playout: what are the challenges and evolution

What are the playout and distribution areas on a TV station? What are the challenges and the evolution for the traditional distributions and on the new platform (OTT and VOD)? How those items were dressed on the new playout area at TV Globo installations.

Filipe Fernandes Forte - Operational Manager of Exhibition and Distribution of TV Globo (RJ)

Filipe Fernandes Forte holds a degree in Electrical Engineering, specializing in Electronics, from the PUC/RJ, an MBA from UERJ and a graduate degree from Coppead. He currently holds the position of operations manager at Rede Globo (RJ). Positions held at the company: From 2004 to 2013, he worked in the projects area of TV Globo, having gone from intern, Projects Engineer I, Projects Engineer II, and Projects Engineer III to Projects Coordinator. These positions gave him the opportunity to work on across-the-board projects in the company: Entertainment, Journalism, Sport and events. Beginning 2013, he worked as Operations Manager at Globo Internacional and, in 2014 he took over the Transmission and Distribution Department at Globo in Rio. Here, he was responsible for managing the entire Globo transmission hub, with signals from the Globo network, delivering content and commercials to the 122 affiliates, Globo Rio, the company’s second-biggest market, and Globo Internacional with its 6 channels for the overseas market.

11h - 12h20

 

 

Aug.26, 2019

Technology and Business | Room 16

Blockchain in the Media and Entertainment Industry

Do you know what Blockchain is?

Do you know how Blockchain is being used to transform the media and entertainment industry?

Get to know the full potential of Blockchain and its ability to transform how media content (music, video and other forms of entertainment) are delivered, consumed and paid through digital ecosystems.

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Chair: Vinícius Vasconcellos - Senior Consultant - Telecom, Media & Entertainment IBM

Vinicius is a Senior Consultant at IBM, with focus on the application of new technologies such as Artificial Intelligence, Blockchain, Cloud, Big Data and Analytics in the Telecom, Media and Entertainment industries. With solid telecom and broadcast experience, he served as a specialist and executive at Claro and Grupo RBS. He holds a degree in Electrical Engineering and specialisation in Administration from UFRGS and an MBA in Executive Management from Fundação Dom Cabral.

What is Blockchain for Business?

Blockchain for Business: Fundamental concepts, history and present.

Mauricio Magaldi Suguihura - Community Coordinator, Hyperledger Chapter Brasil

Graduated as a Production Engineer from UFSCar – the Federal University of São Carlos, and holds a graduate degree in Finance from the FIA – Fundação Instituto de Administração. He is currently working on projects for the transformation of business using Blockchain and other disruptive technologies, plus his professional experience of almost 20 years heading up different projects for financial market companies like Banco Santander, Banco Safra, Citibank, Banorte, HSBC. In addition to Blockchain, his fields of specialization are Data Governance and Business Process Transformation.

How blockchain can collaborate with the Media & Entertainment Industry

Blockchain is currently one of the most hyped technologies. Its ability to share a single, immutable set of records could be transformational in the media and entertainment industry. It can help provide transparency, trust, efficiency, speed, and security across a wide range of contexts, from content distribution to advertising. For instance, to mitigate ad fraud and copyright infringement. Let's discuss a solution that provides visibility into ad placements and ensures ads are seen and engaged with by human beings and not bots.

Luiz F. Jeronymo - Director Sales Engineering at R3 Brazil

Responsible at R3 for the engagement of clients in architecture solutions using blockchain technology and in the development of new business. He was the blockchain technical leader and a solution architect at IBM Brazil, having contributed to several transformation projects and the adoption of new technologies. He has more than 25 years of experience in Information Technology. Graduated in Electronic Engineering from the Federal University of Itajuba, he holds an MBA in IT Management from FIA and a Masters in Information Systems and Business Organization from IAE - Pierre Mendes University in Grenoble.

Blockchain as Transparency Vector in Media, Entertainment and Advertising

Digital media have changed the world of consumers, artistes and advertisers. Even so, major challenges remain, and others will arise. The US economy loses $12.5bi annually through pirating of music. Fraudulent on-line ticket sales are now double when compared with printed tickets, while digital advertising fraud costs the economy at least $19bi annually.
Come and find out how we can achieve total transparency in digital transactions by creating an environment of trust, reducing costs and eliminating the middlemen.

Washington Cabral - Technology Advisor for M&E IBM

In the Information Technology market since 1988, in 2013 I turned to developing knowledge of relevant contribution to the media and entertainment sector, working as a solutions architect on initiatives like Over The Top (OTT) transmission in virtual reality of Rock in Rio 2017 or speaking at events like the North American Broadcasting (NAB show, Las Vegas), SET Sul (Southern region) in Curitiba and Porto Alegre and the e Southeastern region (Rio) and SET EXPO (São Paulo). I intend to continue doing so in years to come.

12h40 - 13h40

 

 

Aug.26, 2019

SET Tech Break | Room 12

LAWO

This presentation will provide an insight into the experiences learned by several broadcasters who were early adopters of IP technology over the last few years. The presentation will focus on live sports production applications using outside broadcast (trucks) as well as remote production and large stand-alone facilities.

IP Infrastructure - Pioneer Challenges (Case Study)

This presentation will provide an insight into the experiences learned by several broadcasters who were early adopters of IP technology over the last few years. The presentation will focus on live sports production applications using outside broadcast (trucks) as well as remote production and large stand-alone facilities.

Erling Hedkvist, senior vice president and business development manager at Lawo

Mr Hedkvist has been in the broadcast industry since 2000 and started his career in product management before making the move over to sales, business development and corporate management. Mr Hedkvist specialized early on in providing networking solutions for the broadcast and media & entertainment industry. Initially for contribution applications but lately with a focus on providing software defined networking solutions for live production workflows. As such he works with clients to design complete solutions for Remote Production, Master Control, Playout, PCR, OTT and other broadcast applications on top of IP and in a distributed and virtualized environment. Mr Hedkvist has presented at several prominent industry forums such as SVG, VSF, WBU-ISOG, SSPI and others and holds a Master’s degree in Computer Science and Engineering with a specialization in Computer Communication from Lulea University of Technology in Sweden.

14h - 15h20

 

 

Aug.26, 2019

Audiovisual Contribution and Infrastructure | Room 12

IP – Integration of Technologies for Traffic of the Signals in Different Areas

Today’s IP technologies for traffic of broadcast quality content must provide the means to meet needs and to leverage the creativity. Creativity and need are pushing new developments, but individually the current solutions are not giving all the answers and hybrid solutions are starting to take up space. This panel presents the possibilities of integrating current IP technologies in different areas, in search of better and more efficient uses for each case.

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Chair: Leonel da Luz - President, Media and Content Dynamics

Leonel da Luz is the president of media and content-dynamics that serves the Brazilian and Latin American markets, offering consulting, projects, products and professional services. With a solid background in engineering and business management from Mauá, INATEL, FGV and MIT, Leonel has accumulated success stories in several national and international companies such as TV Cultura-SP, Ampex, Philips, TV Anhanguera, Harris and Grass Valley, among others.

Could you produce it faster and cheaper? (My boss asked)

The world is changing rapidly. The way we collaborate between one Department to another is challenging everyone to get it done faster and cheaper. The IP hasn’t only changed Phones System or Voice, it’s also changed the way we distribute the video from one point to another, by fiber, by satellite or even by WIFI. I’ll explain how we changed the way that an entire TV Network, in a small Country named El Salvador, distributed video to the entire world.

Raul Dominguez Martin - CEO, PR Media

Raul Dominguez, executive producer, born 35 ago in Spain. He started as a television presenter with only 12 years old. He studied at LACC and UCLA in Hollywood, California. Raul has been responsible for the creation of innovative digital platforms with mostly impacting Central America, producing dozens of programs endorsed by NBC Universal, Sony or Endemol Shine. He is a frequent panelist on the Future of Television in NexTV CEO in Miami and judge of the PRODU AWARDS at the NAB in Las Vegas.

Ensuring video delivery quality in an IP world

There are big challenges when dealing with video delivery that goes over third party IP networks and CDNs. The best scenario for an operator is to have a platform that monitors the video delivery content from the head end till the last mile, with a centralized management system that can correlate all alarms and can quickly pinpoint the location and cause of the failure. These solutions ensure the end user’s satisfaction and also make sure that 3rd party companies that are being paid to store, prepare and deliver such valuable content are doing their job well

Bruno Bellantuono, Director of Sales and Business Development - South Cone, Telestream

Computer engineer graduated with 14 years of experience in Digital TV, OTT and IT projects within leading technology providers. Implementation / sale of turn-key and specific projects encompassing headends, conditional access (CAS), middleware, set-top boxes and video quality monitoring (QoE / QoS) solutions.

Orchestrators for Video over IP Infrastructures

The IP infrastructures for video are based on very reliable routers. Routing can be fully controlled by an external software layer called Orchestrator, in the Software Defined Video Network concept, which manages signal routing, port configuration, redundancy mechanisms, bandwidth, faults, and auto discovery of devices, such as gateways with the SDI legacy. A good orchestrator is critical to the smooth, simple and reliable operation of an IP video installation.

Guilherme Castelo Branco - Partner Director / Phase Engenharia

Bachelor in Electronic Engineering from UFRJ, with specialization in business management from Fundação Getúlio Vargas - SP, has worked in the area of solutions for television systems since 2004. He is currently the director of Phase Engenharia in São Paulo.

The largest IP project of the world. And lo, the new facility came to challenge

There is no question about it, our industry is moving to IP. Around the world the majority of new projects are IP based.
It is not hard to find one to talk about but CBC/Radio-Canada is deploying the largest IP project in the world.
From when the construction started 2 years ago all the way to the on air date, this case study will be showing the chosen architecture and some of the challenges that they encountered.
Welcome to the CBC/Radio-Canada case study.

Denis Paré - VP Sales / Embrionix Design

Denis Paré is Vice President of Sales of Embrionix Design, responsible for all direct sales and reseller channels worldwide. He is also entrusted to grow strategic customer accounts and partner relationships in the broadcast market. Denis brings a broad range of experience to the Embrionix sales team, including executive sales positions at Miranda Technologies and Grass Valley, where he worked as Director of Sales, Americas and Director of Strategic Accounts. Prior to joining Embrionix, Denis spent over 20 years in video broadcast industry.

14h - 15h20

 

 

Aug.26, 2019

Audiovisual Delivery | Room 11

OTT Streaming: Challenges, Technologies, Services for building the Next Generation of Viewers

TV stations and operators based on traditional models are facing the challenge of having to win over new viewer while retaining their existent bases, given the progressive and inexorable change of habits in the way videos are consumed.

The appearance of new players operating with OTT streaming has had a huge impact on the entire media and entertainment sector market, with forecast global revenues of US$ 64,78 billion in 2021, of which approximately US$ 3,59 in Latin America (Digital TV Research Forecasts/2018).

The fallout from this challenge is easily measured: in the subscriber TV sector alone, between November 2014 and May 2019 there was a loss of 2,9 million subscribers (ANATEL/2019). The decline in free-to-air TV audiences prompted the leading stations to launch their own streaming services in recent years in an effort that has required a speed of response from organizations which, from a cultural point of view, are slow to react, , almost always using the same ecosystem of traditional suppliers in an attempt to bring about change amidst a disruptive setting.

In this panel. We will discuss the scenario of the experiences in supplying OTT streaming, highlighting the challenges technologies, business model, services and innovations that are helping to be build a quality experience for users in a scenario where companies need to be strong competitors (while at the same time collaborating with each other.

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Chair: Salustiano Fagundes - CEO - HXD OTT Solutions & Owner HIRIX Software Engineering

Entrepreneur in the area of technological innovation, founding partner of HIRIX Software Engineering and HXD Smart Solutions, a company that since 2007 has been "thinking and making the new television in Brazil". He is a member of SET Deliberative Council. He is a guest researcher at CITI (Interactive Center for Interactive Technologies) and LabArteMidia-Laboratory of Art, Media and Digital Technologies, both from the University of São Paulo (USP) ; and Ambassador of Campus Party, an organization that brings together a worldwide community of developers and makers with a mission of "building a new source code for the world."

HbbTV as an efficient alternative for providing multimedia and interactive OTT content delivery: overview, cases and strategies

The DVB standard, which pioneered the transition from analog to digital and SD to HD / UHD, has been exploiting the full potential of IP-based and RF-based broadcast hybrid delivery for connected TVs, set-top boxes and HbbTV-enabled multiscreen devices that enable broadcasters and operators to explore new services, including making OTT audio-visual content delivery as easy as on classic platforms

Technologies for the transmission and delivery of hybrid media, including DVB-T2, DVB-DASH and DVB-CSS, complemented with HbbTV-based services, are already in use in many countries inside and outside Europe and are becoming a alternative for traditional players to position themselves in an increasingly disruptive, interactive and competitive market.

In this session we will have an overview of how HbbTV is being used, know some success stories and their strategies for the future.

 

Stan Baaijens - DVB Chair PCM & Steering Board (CEO, Funke Digital TV)

Stan Baaijens is a second generation owner of Funke Digital TV after following his father’s footsteps by joining the Funke Company almost 40 years ago. Since 1992 his focus laid on understanding consumer needs, the broadcasting industry and the increasing market penetration of digital TV and by doing so Funke Digital TV was able to anticipate future market needs and opportunities. Nowadays, his mission is to build state of the art digital terrestrial reception solutions and deploy these extensively around the world. In 2015 Mr. Baaijens was appointed as DVB Steering Board member and since 2018 elected as Chairman of the DVB Promotion & Communications Module (PCM) at the EBU in Geneva. As a Steering Board member, Stan represents CE manufacturers within DVB and will strongly support the interest of CE manufacturers of Digital TV products by making use of his extensive market knowledge and network.

Five Steps – Machine Learnig & Artificial Intelligence for Delivering Streaming

The world is overflowing with digital media. As media executives, you’ll need to make sure viewers can find and play your content easily. This presentation is my top five list of how machine learning (ML) and artificial intelligence (AI) will help you design a better viewing experience, maintain technical best practices, plus at the same time make sure you can still run a profitable business.

Nadine Kerfatz - OTT Management Consulting & Founder Reality Software

Nadine is an industry expert in business models and technologies for OTT and help media and technology companies win customers with everything needed to build digital video and the next generation TV experience: the tech, business and design. She has a great experience with manage projects, define strategy and write about innovation for industry publication Streaming Media Magazine.

Building and Evolving a Streaming OTT Platform in Brazil: An Overview of Technology, Regulatory, and Business Challenges

Building, maintaining and developing an OTT Streaming service in Brazil that provides a quality experience with diverse content has been a huge challenge that Encripta decided to embrace in 2015, when it launched a platform for distribution and delivery of movies and series – Looke, which uses business models based on SVoD (subscription) and TVoD (transactional) and was the first streaming platform in Latin America to offer video downloads offline.
In this session, we will find out about the experience of the entrepreneurs of Looke who, rowing against tide of a series of obstacles encompassing high risk for those investing in innovative technologies in Brazil, including regulatory uncertainty and the growing competitiveness of the Brazilian market with the arrival of new players, managed to establish a foothold and occupy new spaces.


Luiz Bannitz - Business Director of Fitness Channel | Encrypt | Looke

Luiz Bannitz is an economist, lawyer and business administrator. His passion for bridging history and technology led him to strategic positions at companies such as HBO Brazil, EMI Music and GEO Eventos, where he worked as a director. He is currently Director of Business for Fitness Channel, Director of Business Affairs at Encripta and Director of Business and Content for Looke.

The pay-TV industry is in the midst of tremendous disruption

New technologies are allowing for an unprecedent number of services, and for very fast deployment schedules. Globally, media consumption is rapidly growing and disrupting the traditional ways of securing, monetizing, and delivering video content and its associated services. This new environment requires operators and media companies to leverage existing architecture investments to deliver a range of offerings to consumers, from entry-level to premium services. At the same time, when and if economics begin to shift and allow for renewed architecture investment, a transition to the cloud should be considered. This session will engage in a transparent discussion on finding the right balance when blending broadcast and IP delivery.

Fabio Souza - Solutions and Marketing Latam - Synamedia

Fabio is a technology executive and entrepreneur with a strong bias to execution, combining 20 years of experience in start-ups, consulting, media, service provider, and technology companies including DirecTV Group, NET Brasil (part of America Móvil) and GVT (acquired by Telefonica), lastly at Cisco driving the transformation team of the Video Business. At Synamedia since October 2018, he is heading LatAm strategy, marketing programs, products, and partners.

14h - 15h20

 

 

Aug.26, 2019

Technology and Business | Room 13

Pay TV – Technology and Services in the Streaming Era

As OTT services are growing , the PayTV industry is in rapid transformation, becoming a converged entertainment media hub, supporting multiple formats, devices, and fully personalized. The purpose of this panel is to share the experience of key executives who have participated and actively contribute to such evolution, highlighting the strategies adopted by major Pay-TV operators worldwide.

 

Chair: Claudio Borgo - Digital TV Engineering Director - Claro Brasil

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Javier Garcia - Head of Sales for Latin America | Verizon

He has constructed and deployed highly complex technological process & solutions that have manifested in businesses in generating more revenue, controlled expenses and effectively and efficiently be safer and more secure. In 2013 he laid the entire framework for what is known today as the VDMS Latin America Region. In 2011 prior to joining VDMP, he was a Sales Director for the West Region at Verizon Wireless. During his tenure here he restructured the sales organization in order to effectively improve performance and deploy the go-to-market strategy for complex mobile products.

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Gabriel Mandelbaum - CEO and co-founder of Spideo

Gabriel Mandelbaum is CEO and co-founder of Spideo, the personalization toolbox for creative industries. Before founding Spideo in 2010, Gabriel was head of Digital at Zodiak Entertainment, a leader TV production company (now part of Banijay group), in charge of web, mobile and new media production and distribution. With his co-founders, Gabriel decided to create Spideo in order to provide powerful content discovery tools to broadcasters and Pay-TV providers, as their universe started to change, facing the streaming revolution. When he’s not travelling the world, meeting customers and negotiating new deals, Gabriel is in Paris, his hometown and headquarters, along with his team and family.

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Gary Brust - Director of sales, Latin America & Caribbean - Irdeto

Gary Brust is a veteran of sales and marketing in the global Telecom and Service provider industry segment. Starting at Scientific-Atlanta(sold to Cisco) he opened the cable TV products market For S-A  in Latin America in the early 90's and then ran ADC sales for LatAM as its RVP. Subsequently Brust alternated between C-Level roles in North America at Terayon and Concurrent to business development and product roles, LatAM focused at Arris and Cisco - both as consultant and employee. Prior to joining Irdeto as Director of LatAM sales, Brust led sales and marketing for Deep Fiber Solutions. He holds a BS ISyE from Georgia Tech and attended the University of Belgrano in the MBA, Strategic Management program. 

14h - 15h20

 

 

Aug.26, 2019

Innovation and Disruptive Technologies | Room 16

Audiovisual delivery in 4G / 5G

One of the biggest breakthroughs in the audiovisual distribution industry is related to the use of 4G and 5G mobile phone networks. For now, the big question to be solved is how to establish the convergence between broadcasting and broadband. The panel will have five speakers: Professor Brito will explain in a didactic way what 5G technology is, where he will work, what its advantages over the others and its potential for several segments of telecommunications. Vandoros, in turn, will show the project of the European Broadcasting Union (EBU), to which Eurovision is linked, for the transmission of audiovisual content using the 4G/5G. In closing, there will be three case studies: a point-to-multipoint transmission test being conducted in Germany with the 4.5G, to be presented by Aziz; and low latency, augmented reality and 4K/8K virtualized UHD 8K point-to-point Hyper-Video applications by Driesen and Pilati, respectively.

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Chair: Cristiano Akamine - Professor, Universidade Presbiteriana Mackenzie

Cristiano Akamine received the Ph.D. degree in electrical engineering from the State University of Campinas, Brazil, in 2011. He is a Professor with Mackenzie Presbyterian University, where he is a Coordinator of Digital TV Research Laboratory. He is a member of the Board of the Brazilian Digital Terrestrial Television Forum and Society of Brazilian Broadcast Engineers (SET). He works in the ISDB-TB broadcasting standardization and holds several patents, licensing of intellectual property, numerous articles published and has a Brazilian scientific grant of Productivity and Technological Development and Innovative Extension—Level 2 from the National Council of Technological and Scientific Development. He has also served as a reviewer for several periodicals and conferences and has participated as a Guest Editor in the Special Issue Point-to-Multipoint Communications and Broadcasting in 5G of IEEE Communications Magazine and the Special Issue on 5G for Broadband Multimedia Systems and Broadcasting of IEEE Transactions on Broadcasting. He currently serves as an Associate Editor of IEEE Transactions on Broadcasting. His research currently focuses on digital terrestrial broadcasting, software-defined radio, channel codes, embedded systems, and 5G.

Broadcasting and 5G - EBU/ES View

This panel aims to give an overview on the EBU studies for 5G and the main applications from remote production to final distribution.

João Vandoros - Consultant, EBU

Joao Vandoros is in charge of Eurovision Services in Brazil, the operational company of EBU. He is post-graduated in Telecommunications by Unicamp and got his bachelor degree as Electrical Engineering at Mackenzie University. Since 2000, has been working in Broadcasting Engineering, focusing his carrier in the content contribution and distribution segment.

5th Generation of Mobile Communications Networks - Challenges, Opportunities, and Threats

The fifth generation (5G) of mobile communications networks promise to revolutionize the telecommunications sector, offering scenarios of use hitherto not contemplated in previous generations. In this presentation, we discuss the scenarios of use expected for 5G networks, defining their performance requirements and typical applications, as well as the technological trends for the standardization of these networks. Also, we discuss the challenges for the implementation of 5G networks, as well as the opportunities and threats they can bring to the various segments of telecommunications.

Jose Marcos Camara Brito - Professor, INATEL

José Marcos C. Brito received the B. S. degree in electronic and telecommunications engineering from National Institute of Telecommunications (Inatel), Brasil, in 1986 and the M. Sc. and Ph.D. degrees from Campinas University (Unicamp), Brasil, in 1998 and 2003, respectively, both in electrical engineering. He has worked as a professor at Inatel since 1986, since 1990 as a full professor. He has occupied several management positions at Inatel: General Manager of Research & Development Center, Post-Graduation Coordinator, Research & Post-Graduation Director, and General Vice-Director. Currently, he is the Research & Post-Graduation Director at Inatel, the General Coordinator of Radiocommunication Reference Center at Inatel, the Secretary General of 5G Brasil Project at Telebrasil and the Coordinator of the courses Master’s and Doctorate in Telecommunications at Inatel. His research & development interests include 5G networks, telecommunications systems, digital communications, and performance analysis of telecommunications networks.

LTE/5G Broadcast - Technology Insights

The deployment of LTE and widespread adoption of smartphones have opened up new opportunities in mobile communications for operators to consider. In addition, nowadays the introduction of LTE/5G Broadcast could open up a worldwide market with millions of smartphones and tablets acting as potential TV receivers able to combine linear and non-linear mobile TV services. This can be offered by leveraging the enhanced broadcasting capabilities of LTE/5G networks via the High Power High Tower model. This overlay network approach is capable of delivering connectionless Mobile TV services via applying FeMBMS 3GPPP Release 14 allowing Lower Latency & Higher Flexibility. Now, FeMBMS technology is capable to make broadcasters and content providers broaden their reach via improving their coverage, enhancing bandwidth efficiency and having more real-time focused applications through implementing simplified architecture and providing UHD Mobile TV services to billions of users daily via LTE/5G networks.

Mohamed Aziz Taga - Product Manager for LTE/5G Broadcast&Transmitter System, Rohde & Schwarz

Professional Experience Master Degree in Computer Networks & Telecommunication 2015 National Institute of Applied Science & Technology, Tunisia Mobile Core Network Specialist & Technical Trainer 2015 Nokia Networks, Worldwide Product Manager for LTE/5G Broadcast & Transmitter Systems Since September 2018 Rohde & Schwarz GmbH & Co.KG, München Technical Expertise EPC & IMS Networks/ VoLTE / VoWIFI / FeMBMS / LTE & 5G Broadcast xSRVCC / SDM / NFV

8K and Video Related Services in 5G

Video services will be redefined by the 5G technology. The era of Hyper-Video, featuring ultra-fast transmission (5G), ultra high definition (8K), and deep intelligence (AI) is coming. With the 5G ultra-fast and low latency transmission, the traditional video services are transformed into new wireless video services, which are moving us to a new era of video application. This presentaion explores this 5G and video related scenario

Tarcisio Bruneli Pilati - Manager - Pre Sales, ZTE

Manager of the Pre Sales department at ZTE since 2011; responsible for products and solutions of all telecom tecnologies. Specialist in 5G and Access Networks Work in Telecommunications for 25 years, always working for world liders like Siemens, Nokia and nowadays ZTE Graduated in Electrical Engineering by FEI and Master Degree in Telecom Networks by Mackenzie University

5G is NOW! The ultimate video experience!

The talk will interactively address Huawei's 5G end-to-end solution architecture and share 4K, 8K, AR, VR and Cloud gaming cases and applications using 5G.

Nicolas Driesen - Network Solution, Huawei from Brazil

Chief Technology Expert at Huawei Brazil, has extensive experience in deploying mobile and fixed networks in national and international carriers. Master in Business Administration from INSPER and telecommunications training specialized in the development and implementation of innovation projects and new connectivity technologies.

15h40 - 17h

 

 

Aug.26, 2019

Hot Session | Room 12

Next Gen: New Technologies for Digital TV

There is no doubt as to the success  of the first generation of digital television in Brazil. However, it is more than time to plan the introduction of the next generation, so as to  guarantee  that the Brazilian population continues having access to the best TV viewing experiences, amidst rapid changes of consumer habits. In this session, top specialists will share their knowledge regarding Digital TV technologies under development worldwide.

Chair: Liliana Nakonechnyj – Former President of SET

Liliana Nakonechnyj is former President of SET (2017-2018). She graduated in telecommunications engineering at PUC-Rio. A large part of her professional life has been dedicated to deploying television distribution systems, initially analog, and later digital – terrestrial broadcasting stations as well as radio, satellite and fiber optics based contribution and distribution systems. Also, for many years, she was in charge of engineering support for broadcasters affiliated to TV Globo. She has always been interested in promoting new technologies, leading studies and tests for the introduction of digital television in Brazil between 1994 and 2006, and demonstrations and tests of UHDTV in more recent years. She represents SET at the IBC Council.

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Co-chair: Luiz Fausto de Souza Brito - Regulatory Strategy Specialist - Globo TV Network

Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Coordinator of the Technology Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.  

Ultra HD Forum contribution to the adoption of Ultra HD around the world

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Thierry Fautier - Ultra HD Forum President | Vice President of Video Strategy at Harmonic

As Vice President of Video Strategy at Harmonic, Thierry Fautier is in charge of defining and driving the execution of the long term strategy of Harmonic’s video business. He is the current President of the Ultra HD Forum, the global organization responsible for promoting market adoption of UHD by defining industry best practices for the phased introduction of the wide set of technologies that will facilitate the next-generation viewing experience. He is a co-founder and board member the VR Industry Forum whose charter is to further the widespread availability of high quality audiovisual VR experiences, for the benefit of consumers. Fautier is also co-chair of the MPEG Roadmap committee that is tasked to present the 2020 MPEG roadmap to the industry. His previous experience at Harmonic includes leadership positions in Solutions Marketing, where his area of responsibility covered Harmonic’s major markets, including broadcast, cable, telco, DTH and OTT, as well as multiscreen initiatives. Thierry Fautier has been instrumental at Harmonic to create new markets such as IPTV, OTT, UHD and more recently VR. He is the designated speaker at Harmonic for international conferences as well as for press and analysts interviews.

Update on next-generation DTTB technologies

The next-generation DTTB system project in Japan has proceeded to a testing phase. Activities of the testing project range from large-scale pilot station trials on UHD services provided over DTTB transports enhanced with IBB capabilities to studies of technical parameters for efficient spectrum usage. Information and Communication Council, an advisory body to Ministry of Internal Affairs and Communications, initiated discussions on technical specifications for the next-generation DTTB system based on results of the testing project, with a view to developing technical standards.

Hiroaki Kimura - Director for Digital Broadcasting Technology / Ministry of Internal Affairs and Communications, Japan

Mr. Hiroaki Kimura is responsible for international cooperation on ISDB-T and advanced broadcasting technologies and ITU-R SG6 preparations in the Ministry of International Affairs and Communications, Japan. His experience in public policies on broadcast involves surveys on household DTV preparedness during the DTTB migration, promotion of low-cost DTTB STB’s and formulation of technical standards on small area DTTB and disaster resilience installations of broadcasting stations.

Masaru Takeshi

Recent technical development on Hybridcast

Since its initial launch of Hybridcast in 2013, technical development effort on Hybridcast continues to add and/or improve the features. As the most recent activities, this presentation addresses technical aspect of the followings; “Hybridcast Connect X” for new service paradigm called Smartphone-first, and “Equivalent application” for broader service deployment across multiple Integrated Broadcast-Broadband (IBB) systems. “Hybridcast Connect X” enables to involve companion devices as an entrance to the Hybridcast services and a bridge connecting offline and online states between Hybridcast services on TVs and SNS on smartphones. “Equivalent application” is the work to harmonize various IBB systems, between Hybridcsat and HbbTV 2 in particular, based on the idea of creating applications for each IBB system from a single set of source code.

Masaru Takechi - Research Engineer for Hybridcast deployment, NHK STRL and Senior Research Engineer, NHK Engineering System Inc.

Since Mr. Takechi joined NHK in 1990, he studied many areas of broadcasting technologies at its Science and Technology Research Laboratories including satellite digital broadcasting system, multiplexing, and middleware and interactivity. Among them, his particular interest is middleware and architecture of interactive TV. His research contributed to receiver architecture and system design of Japanese interactive TV systems and Integrated Broadcast-Broadband (IBB) systems, namely BML, ARIB-J and Hybridcast. He has also actively participated both domestic and international standardization in many area. He has been a major contributor in ARIB, IPTV Forum Japan, ITU-R, and ITU-T. He took a lead to create more than 15 ITU-R and ITU-T Recommendations and ITU-R Reports for interactive TV systems, IBB systems, and accessibility.

Quasi-Cyclic Spatially Coupled LDPC Code for Terrestrial Broadcasting

Flexible and robust transmission schemes are required to support different coded modulation modes, receiver types and channel conditions in future broadcasting systems. Quasi-cyclic spatially coupled LDPC (QC-SC-LDPC) codes capable to universally achieve capacity over different channels under conventional belief propagation decoding will be introduced. The QC-SC-LDPC coded transmission scheme showing good performance in various scenarios is presented by this talk while its performance is validated by the computer simulation.

Jian Song - Director of DTV Technology R&D Center - China

Dr. Jian Song received his B. Eng. and PhD degrees from Electronic Engineering Department, Tsinghua University, China, and conducted Postdoctoral research work in Hong Kong and Canada in 1996 and 1997, respectively. He worked in USA for seven years, and joined Tsinghua University in 2005 as a full professor. He is now Director of DTV Technology R&D Center, one of major technical contributors for Chinese DTV standard. He is vice chairman of WP6A of International Telecommunication Union (ITU) and the founding Editor-in-Chief of ITU academic Journal, ICT Discoveries. He is the Associate Editor of IEEE Transaction on Broadcasting. Dr. Song’s current research interest includes digital broadcasting, network convergence, and integration of visible light and powerline communications. He is the recipient of the Best Paper Award of IEEE Transactions on Broadcasting in 2015, and also the recipient of several national and provincial/ministry level awards. Dr. Song has published over 260 peer-reviewed journal and conference papers with good citations. Dr. Song is the Fellow of IEEE, IET, and Chinese Institute of Electronics.

ATSC 3.0

In his talk Mr. Pizzi will discuss the core technologies within the emerging ATSC 3.0 next-generation terrestrial television broadcasting standard, and describe the new functionalities that the standard enables.

 

Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

15h40 - 17h

 

 

Aug.26, 2019

Audiovisual Contribution and Infrastructure | Room 11

Cloud Technologies: Componentization in the Service of Ideation, Productization and Innovation to the Content Value Chain

To share with the public the change in the strategic positioning of Cloud Providers and the scenario for offerings of new services in the cloud supporting “Ideation” and “Productization” for the Media Industry, emphasizing innovation of Broadcast and Digital value chain processes.
The intention is to counterargue the out-of-date view of Cloud Providers as merely just another offering of physical infrastructure and their interest in getting closer to the Media Industry, now becoming part of a strategy for transforming the business from a multi-cloud approach based on components and services offered by the Cloud through AI solutions (Machine Learning, etc.).
The panel will also provide an overview as to how Media Companies and other players in this industry have been experimenting with this new trend and contributing (the exchange) as Cloud Providers in the evolution of these same components based on the notorious know-how in Media.

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Chair: Fabio Viviani Ferraz - Manager of Technology Projects Management at TV Globo

Head of Technology Project Management at TV Globo Specialist in project management, Business and IT from the FGV-RJ (Post-MBA and MBA) and in Software Project Management from PUC-RJ, Fabio Viviani Ferraz has completed 19 years as a technology business executive in the Media Industry (Television and Radio), the last seven of them as manager responsible for the Technology Projects portfolio TV Globo focused on Infrastructure (Data Networks, Information Security, Datacenter, Cloud Computing and End-users) and Digital Media (GloboPlay Back Office).

Case Study - Cloud Effects Rendering Journey

In this case study, Globo's journey together with AWS will be shared in the development and implementation of the hybrid visual effects rendering architecture for Globo.

Thiago Abreu - Project Manager TV Globo

Thiago Abreu holds a degree in Electrical and Electronic Engineering from UERJ, postgraduate in Network and Video over IP by UFRJ, holds an MBA in Business from COPPEAD, an MBA in Responsible Management Audencia Nantes and a PMI-PMP certification. Enthusiast in the Filebased Archive and MAM system for production content and solid experience in project management, broadcast systems, file-based workflows, archiving, and cloud solutions. 13 years of experience in Television and Broadcast Systems, and currently working in the Technology area as Project Manager of the Project Team that manages the Portfolio of Entertainment, Post-Production , new Entertainment IP Studios and recently implemented the New Broadcast Center IP in Recife.

Cloud computing leveraging innovation through AI components

Cloud computing in recent years has been leveraging agility in software development, promoting business innovation and the emergence of new and breakthrough innovative services in the industry. In the age of data and artificial intelligence, AI technologies made available as cloud services have been democratizing and popularizing the use of AI and causing transformations in business processes and new business. In this panel we'll look at how the AI ​​components available in the cloud can leverage innovation and discuss practical use cases.

Daniel Monteiro - R&D Manager - TV Globo

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

Amazon Culture of Innovation

This talk will address the culture of innovation at Amazon and how AWS (Amazon Web Services) promotes this model to other companies.

Marcelo Pinto - Edge Services Principal Sales Rep / Amazon AWS | LATAM

Marcelo has been with Amazon Web Services for four years and is Sales Head for Edges Services in Latin America. Working for over 20 years in the IT and Telecom segment, he has held executive positions in IT and Telecommunications infrastructure service providers. Graduated in Electrical Engineering from the Federal University of Parana and Executive MBA at Dom Cabral Foundation.

How a OSS can the run the digital assets' infrastructure of the largest media group in Latin America

The Digital Branch of Globo crafts digital products, internet services and operations for the largest media group in Latin America. The digital assets' infrastructure supports more than 100 million internet users and this huge engineering problem is solved using cutting edge Open Source Software.

Armenio Vitor Lobato - Director of Infrastructure and Operations | Technology Globo.com

Working for fourteen years at Globo.com, Armenio is responsible for Grupo Globo's digital infrastructure. Working for the last 25 years in the Internet and telecom segment, he has been in technical and leadership roles in media, Internet and telecom companies, participating in the Brazilian Internet market since the beginning in the academic world. Graduated in computer science from UFMG, holds an Executive MBA from COPPEAD/UFRJ and PLD from HBS.

15h40 - 17h

 

 

Aug.26, 2019

Audiovisual Delivery | Room 13

Terrestrial Transmission Infrastructure Sharing: The Road to Deep Brazil Digitization – Strengthening Partnerships and Developing Innovative Solutions

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Chair: Valderez de Almeida Donzelli - SET Deliberative Council / Technical Director of ADTHEC

Holds a degree from the industrial school of engineering (FEI) in electronic engineering, power engineering and production. She obtained a Master’s in electrical engineering, defending the dissertation “Polarização Elíptica: Influência no desempenho de cobertura da TV Digital” (free translation, Elliptical Polarization: Its influence on the coverage performance of Digital TV”, and is reading for her doctorate with the survey ” Digital TV: Signal Coverage”, both from the Mackenzie University. She also holds a specialization in IT from FESP, ICT management from the FGV and Advanced Digital TV Systems, from INATEL. Technical Director of ADTHEC (www.adthec.com.br), a company offering consultancy, planning, design, research and analysis of risks and solutions for public and private sector radio, television and telecommunications stations, with the emphasis on the design and installation of digital and FM transmission systems. She has headed up studies, tests and measurements involving the systems for implementing digital TV in Brazil, as well as the group that reviewed the regulations for sound and picture broadcasting services.

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Co-chair: Camilla Cintra - Executive Supervisor of Broadcasting Projects Area at TV Globo

Camilla Cintra holds a degree in Telecommunications Engineering from PUC-Rio and an MBA in Project Management from Fundação Getúlio Vargas. She is currently Executive Supervisor of Globo's Broadcasting Projects Area, manager of the team responsible for Digital Coverage Expansion in Globo's five markets, leading ABERT's Infrastructure Sharing group and part of the SBTVD Forum's discussion group that is challenged to create a viable model for the digitization of the 4000 municipalities that will have the analog signal turned off in the interior of the country in 2023.

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Alberto Leonardo Penteado Botelho - Project Engineer at LM Telecomunicações

Alberto Leonardo Penteado Botelho holds a Master's degree in electrical engineering from Mackenzie Presbyterian University. Graduated in Electrical Engineering, Telecommunications mode, from Paulista University, specializations in Digital Television Systems Engineering from the National Telecommunications Institute, Telecommunications Network Engineering from the National Telecommunications Institute and MBA in Project Management from the Getúlio Vargas Foundation. He currently works at LM Telecomunicações (RecordTV group) as a project engineer.

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Alexandre Vila - Broadcasting Manager of TV Bandeirantes SP

Graduated in Electrical / Electronic Engineering from the Barretos-SP Educational Foundation and Electronic Technician from ETEP - SJ dos Campos-SP, he is an experienced broadcast professional with 19 years of experience in the areas of radio and television, project engineering management and broadcasting systems, satellite communications, audio / video compression, planning and deployment of ISDB-t terrestrial transmission systems. He has developed his career in reputable companies such as CEETPS, SHARP, NET, BAND, SKY Brazil, TV Zimbo-Angola in Africa. He is currently Broadcasting Manager at TV Bandeirantes SP, managing the signal distribution / contribution area, Uplinks, and expanding digital signal coverage in SP and in the Band network.  

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José Frederico Rehme - Professor at Positivo University / Coordinator of SET Membership and Events Committee

José Frederico Rehme is Coordinator and Professor of Electrical Engineering and Energy Engineering at Positivo University and Director of Engineering at TVCi.

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Ivon Luiz Pinto Júnior - Engineering Manager at TV Cultura

Electrical engineer with emphasis in electronics, has been working at TV Cultura since 1985 where he currently holds the position of Engineering Manager. Coordinated the implementation works of TV Cultura's own Digital TV network in the state of São Paulo (230 sites) and configurations of SFNs networks with satellite reception of compressed BTS. Participated in the working group of the project of sharing TV broadcasting systems of TV Cultura tower in São Paulo (Sumaré). Manages the areas of infrastructure, audio / video capture, content distribution (IP, satellite and MO), Broadcasting, digital TV systems and Technical Centers, with activities in maintenance and projects.

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Emerson Alexandre Fonseca Costa - Regulatory Project Manager at Grupo RBS

Graduated in Electrical Engineering from UFSC - Federal University of Santa Catarina, Postgraduate in Telecommunications from UFPR - Federal University of Paraná and Bachelor of Law from PUC-RS - Pontifical Catholic University of Rio Grande do Sul. Has been with RBS TV since 2012. He is currently Regulatory Project Manager and NOC TV and Radio of Grupo RBS.

Fernando  Gomes de Oliveira EAD

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Fernando Gomes de Oliveira - Project Management and Planning - Seja Digital (Be Digital)

Fernando Gomes de Oliveira has been working in the telecommunications and broadcasting sector since 1996, promoting technical solutions to the main TV stations, pay-TV operators and local Internet providers.At Be Digital, he is responsible for the management and planning of TV channel repacking projects with the goal of releasing the 700MHz band, enabling the implementation of 4G / LTE networks.

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André Bertoldo - Technical Coordinator of TV Alterosa

André Bertoldo holds a bachelor’s degree in Civil Engineering from Faculdade Doctum and holds an electronics technician certification from Senai. He has worked in telecommunications for 14 years, commencing his career at TV Alterosa, an affiliate of SBT, before moving to Record Minas TV and, in recent years, Technical Coordinator at TV Alterosa. He is also responsible for developing projects in the area of Digital and analog TV and for the installation and field maintenance of relay systems for TV signals.

15h40 - 17h

 

 

Aug.26, 2019

Technology and Business | Room 16

5G Tutorial: Technologies, Opportunities and Challenges

The panel will present an overview of 5G technology, the new applications, including MBMS(5G Broadcast), VoD services, AR, AI, self-drive vehicles and the IoT. It will also raise regulatory issues involving technology, as well as the status of the set-up of 5G worldwide, and will deal with several aspects of the WRC-19 related to the topic. It will show the challenges for modernizing and qualification of infrastructure and interference with TVRO”.

 

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Chair: Gunnar Bedicks - CTO at Seja Digital – EAD

Gunnar Bedicks is one of Brazil’s most distinguished experts in developing, deploying and evangelizing for digital TV. In the last decade, he has visited 32 countries around the world to discuss their switch from analog to digital television. Besides being Chief Scientist at the Digital TV Research Centre of the Universidade Presbiteriana Mackenzie in Sao Paulo, he teaches postgraduate, graduate and undergraduate courses in Digital Communications at the same university. He was one of the lead engineers for the testing and research that led the government of Brazil to adopt digital TV in 2004. His degrees include a Ph.D. in Electrical Engineering and an M.B.A. in Administration from the Universidade de São Paulo, as well as a B.E. in Telecommunications Engineering from the Instituto Nacional de Telecomunicações in Santa Rita do Sapucai in Brazil. He holds seven patents and is fluent in Portuguese, English and German.

5G: Overview, Opportunities, and Challenges

Carlos Alberto S. Camardella - Telecom Engineering Consultant | Network Technological Evolution Board / CLARO

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The 5G is already a reality

Luiz Felippe Zoghbi - Policy and Future Spectrum Project Manager GSMA

He serves at GSMA in London, England as Policy and Future Spectrum Project Manager with focus on WRC-19 and 5G. Until 2018, he worked as a Regulatory Intelligence specialist and leader of the 700 MHz project at TIM Brasil, representing the Operator as an Advisor at Seja Digital / TV Perfeita and ABRTelecom. He has a degree in Business Administration from PUC-Rio and Utah State University (USA), with an extension from the University of Victoria (Canada), M.B.A. from UERJ and Master at the University of Angers (France).


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Tuesday – Aug.27, 2019

09:00am Opening Ceremony
Carlos Fini
11h - 12h20 | Room 12
Hot Session
Use of Surplus Resources from the 700 MHz Auction
Fernando Ferreira
11h - 12h20 | Room 11
Technology and Business
The New Audiovisual Challenges in Brazil: From Production to Distribution
Maurício Donato
11h - 12h20 | Room 13
Audiovisual Contribution and Infrastructure
Cyber Security: I’ve been invaded, now What?
Vinicius Brasileiro
11h - 12h20 | Room 16
Technology and Business
Advanced Advertising
Carlos Octávio Queiroz
12h40 - 13h40 | Room 16
SET Tech Break
AWS elemental
14h - 15h20 | Room 12
Innovation and Disruptive Technologies
TV 2.5: DTVPlay, HDR and Immersive Audio
Leonardo Chaves
14h - 15h20 | Room 11
Regulatory Issues and Standards
3.5 GHz Auction and the Future of Satellite Distribution
Ana Eliza Faria e Silva
14h - 15h20 | Room 13
Regulatory Issues and Standards
The impacts of LGPD in the Audiovisual sector
Sandra Rogenfisch
14h - 15h20 | Room 16
Technology and Business
OOH Creativity Generating Business Value
Lyzbeth Cronembold
15h40 - 17h | Room 12
Hot Session
TV 3.0: New Business Models
Ana Eliza Faria e Silva
15h40 - 17h | Room 11
Regulatory Issues and Standards
Meeting with MCTIC and ANATEL
Tereza Mondino
15h40 - 17h | Room 13
Audiovisual Contribution and Infrastructure
Fight against Audiovisual Piracy
André Felipe Teixeira
15h40 - 17h | Room 16
Technology and Business
Social Media: Far Beyond Audience Measurement
Edney Souza
17h - 18h30 | Room 16
SETup
SET Innovation Zone: Demoday – Audiovisual Startups
Edson Mackeenzy

Tuesday – Aug.27, 2019

Schedule Lecture
Schedule Lecture

9h

 

 

Aug.27, 2019

Openning Ceremony |

Opening Ceremony

Welcome

Carlos Fini - SET President

Carlos Fini is President of the Brazilian Society of Television Engineering (SET), with a two-year term of office from 2019-2020, CTO of the RBS Group, one of Brazil’s largest media groups, where he directs TV and Radio operations and Director of the Gaucho Association of Radio and Television Broadcasters (AGERT), acting on the technical committee. He is an electronics engineer, with a specialization in Business Management and a graduate degree in Telecommunications and Networks. He worked at TV Globo from 1979 to 2012, taking up the position of Engineering Manager in São Paulo in 1994. His professional background includes the implementation of the television channels in São Jose dos Campos in 1988 (TV Vanguarda), São Paulo in 1999 (TV Globo SP) and the digital transmission system in the same city in 2007. He has been a member of SET since 1988 and a participant in the Technical Module of the Brazilian Digital TV Forum (SBTVD Forum), where he was coordinator of multiplexing and middleware standards from 2006 to 2012.

Guest: Emmanoel Campelo - Substitute President of ANATEL

Talk Show: Álvaro Pereira, Rede Globo journalist

Interviewee: Patrícia Muratori, YouTube Head in Brazil

Interviewee: Marcelo Pinto, Edge Services Principal Sales Rep, Amazon AWS, LATAM

Interviewee: Kohei Kambara, Researcher at Science & Technology Research Laboratories (STRL), NHK

Kohei Kambara started working as an engineer of NHK in 2001. Since then, he has been engaged in the research works of ISDB-T system at NHK’s Science & Technology Research Laboratories (STRL). From 2009-2019, he worked at several NHK’s regional broadcast stations to construct local terrestrial transmitting station sites. In between those works, he has participated in ITU-R SG6 meetings and contributed his technical knowledge and experiment to the related ITU-R Recommendations or Reports. He is now working on next generation terrestrial broadcasting system at STRL as a senior researcher engineer of the advanced transmission systems research division.

11h - 12h20

 

 

Aug.27, 2019

Hot Session | Room 12

Use of Surplus Resources from the 700 MHz Auction

The relocation of the TV channels with their digitization, reaching a relevant part of the Brazilian population, resulted in the liberation of the 700 MHz band (above the 51 UHF channel) for Telephony operators throughout our geography.

The work performed by EAD – Be Digital – with GIRED supervision, resulted in resources over budget, still unknown.

QUESTIONS:

– What will be done of the EAD’s surplus resource?

– What criteria will be adopted by the government / legal party to direct this resource?

– Defined the amount that will be destined for the broadcasting, what will be the criterion of choice? Is the channel currently operating digital or all channels of the chosen municipalities?

– What is missing for project approval and what is the estimate for the beginning of its implementation?

– Who will manage these resources that are owned by EAD – a company formed by telephone operators?

– Knowing the 2023 deadline that Broadcasting should turn off the analog signal across the country, what is being done to achieve this goal?

Chair: Fernando Ferreira - Coordinator of the Market and Relationship Committee of SET

Graduated in electronic engineering, specializing in Telecommunications, in Porto Alegre; has a graduate degree from the Kellogg School of Management, Northwestern University, in Evanston, Chicago. Participated on the Deliberative Council of the Forum of the Brazilian Terrestrial Digital TV System in the Broadcasting sector. Headed up the creation of digital TV broadcasters in Porto Alegre and Florianópolis, as well as other broadcasters in the same states (RS and SC).

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Paulo Tonet Camargo - President of ABERT / Vice President of Institutional Relations at Grupo Globo

Paulo Tonet Camargo was born in the city of Porto Alegre. Having graduated in law in 1982, he began his professional life as a lawyer in Porto Alegre, and in 1986, he joined the Prosecution Office of Rio Grande do Sul, where he worked as a prosecutor, appellate state prosecutor and deputy state attorney-general. He was president of the Association of the State Public Prosecutor’s Office of Rio Grande do Sul. While at the Public Prosecutor’s Office he was president of the National Council for Criminal and Incarceration Policy and director of the National Prisons Department from 1995 a to 1997. In 1998, he joined the RBS Groups where he was general manager in Brasília and vice-president for legal and institutional affairs, a position he left in 2011 to take up the post of Institutional Relations Vice President of the Globo Group. He was elected president of the ABERT – the Brazilian Association of Radio and Television Stations for the two-year period commencing 2019.

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Elifas Chaves Gurgel do Amaral - Broadcasting Secretary / MCTIC

A graduate of the Military Academy of Agulhas Negras in the Artillery Weapon (1978), he is a paid Army reserve colonel, holds a degree in Computer Engineering from the Military Institute of Engineering (1989) and a postgraduate degree in Computer Networking from the União Brasiliense de Educação e Cultura - Faculdades Integradas da Católica de Brasília (2004). Graduated in Government Policy and Strategy Studies from the Pontifical Catholic University of Rio Grande do Sul (1999). He was part of the Superior Electoral Court (TSE) team that developed the Brazilian electronic ballot box (1995). He was Secretary of Electronic Communication Services of the Ministry of Communications (2004) and President of the National Telecommunications Agency - Anatel (2005). He was a consultant at the Center for Advanced Studies and Systems of Recife - CESAR, developing the Army Project called Brigada Braço Forte - BBF (2011-2012), was Director of Information Technology at the Superior Military Court - STM (2013-2014). Engineer hired by INGEPRO to work in the Army Project called National Critical Communications System - SISNACC (2015-2016). Has experience in Electrical and Mechanical Engineering and has developed a prototype urban electric vehicle. Wrote the book: "How to convert your car to electric".ISBN 978-85-924741-1-9.

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Moisés Queiroz Moreira - President of GIREG / ANATEL Board Member

Public administrator. Over the last 15 years I have held public office in the federal government, as well as at state and local level in the State of São Paulo. I coordinated the technical advisory activities at the Consumer Protection Agency - PROCON SP and was special advisor to the Metropolitan Housing Company of São Paulo – COHAB and the São Paulo State Legislature between 2003 and 2006. In 2006, I became chief of staff at the Municipal Health Department of São Paulo. Member of the Board of Directors of SPTURIS – São Paulo Turismo S.A. from April /2008 to March /2009. Since 2015, I have worked for the Brazilian government as special advisor to the Minister for Cities, Head of Parliamentary Advisory and Special Advisor to the Minister at the Ministry of Science, Technology, Innovations and Communications. Currently as Secretary for Broadcasting at the Ministry of Science, Technology, Innovations and Communications, I currently hold the presidency of GIRED - Implementation Group for the Redistribution and Digitization Process of TV and RTV Channels and member of ANATEL's Board of Directors.

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Leandro Enrique Lobo Guerra - Director of Institutional Relations / TIM Brasil

Director of Institutional Relations of TIM, graduated in 1986, in the course of Electrical Engineering from the Federal University of Paraná (UFPR) and in 1999, in Law from the Tuiuti University of Paraná (UTP). He has an MBA in Business Administration from COPPEAD at the Federal University of Rio de Janeiro (UFRJ). He is currently also Vice President of the 5G Brazil Project as a representative of the cellular operators and represents TIM Group as a member of GIRED - TV Channels Redistribution and Digitization Process Implementation Group.

11h - 12h20

 

 

Aug.27, 2019

Technology and Business | Room 11

The New Audiovisual Challenges in Brazil: From Production to Distribution

The panel focuses on unveiling the current scenario of audiovisual in Brazil, passing through the laws that govern this activity. We will  discuss the new technologies, the production, the diversification of the distribution of pay TV’s, open TV’s and digital media in general.

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Chair: Maurício Donato - Jovem Pan Group Operations Director / SET Magazine Editorial Board

Holds a degree in Radio and TV from the Methodist University of São Paulo; Master's degree in Communication in the Contemporaneity by the Cásper Líbero Faculty and doctorate by USP / ECA. He has extensive experience in the direction of television programs, developing projects on TV Globo (Domingão do Faustão), SBT (Ô Poor, Free Program, Small Brilliant, Teleton, My Brother-in-Law)Rede TV (Vila Maluca), Band (One ofertas), TV Cultura (I Will Never Forget You Again) from showman Moacyr Franco and on the Record Television Network (Spectacular Sunday, Reporter Record Investigation, Fantastic Sport and The Vote on Record). A former graduate and undergraduate professor at the Anhembi Morumbi University, teaching the subjects of Direction in TV and Audiovisual Media and Film Direction in the multiplatform. He is currently director of operations for the Jovem Pan group and is also a member of the editorial board of SET magazine.

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Virgilio Abranches - Vice President of Programming and Multiplatform at CNN Brazil

Journalist with 20 years of experience, worked as a producer on EPTV Campinas, affiliated with TV Globo, as a reporter and political editor in the newspaper Folha de S. Paulo, and RecordTV, where he served for 15 years in various roles, including direction, in product development and execution for the broadcaster's journalism and entertainment departments.Virgilio Abranches is Vice President of Programming and Multiplatform at CNN Brazil.

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Fernando Carlos Moura - Editor-in-chief of SET Magazine

Journalist, professor of Digital Design and Advertising & Propaganda at Pontifical Catholic University of Campinas (PUCC) and researcher at the Center for Media Research and Journalism (CIMJ), Faculty of Social and Human Sciences, Universidade Nova de Lisboa (UNL) and since 2013 editor-in-chief of SET Magazine.

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Daniela Pfeiffer - Director of Pfeiffer Cultural and Professor at FACHA - Faculdades Integradas Hélio Alonso

Master in Social Communication from PUC Rio with 20 years of experience in the audiovisual market. Founding partner of Pfeiffer Cultural, professor at FACHA, ESPM RJ and PUC RS, and peer reviewer. Creator of the "Audiovisual Production Specialization: Project and Business" at Senac SP. She was Director of CTAv, Audiovisual Advisor at the Ministry of Culture and analyst at ANCINE. He was Manager at Cine Odeon, BRAVI, and distributor Elo Company. Author of articles and the book "Editais in the Audiovisual Producer Guide".

11h - 12h20

 

 

Aug.27, 2019

Audiovisual Contribution and Infrastructure | Room 13

Cyber Security: I’ve been invaded, now What?

Cybernetic attacks are becoming more frequent, leading to a halt in operations, data leak, reputation damage and financial loss. Since the occurrence of an incident is inevitable, it’s up to the companies to prepare themselves to respond in a fast and effective way.

On this panel we will present the main aspects to be observed in monitoring activities and event detection, response processes to incidents, crisis management and resilience.

Vinícius Brasileiro

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Chair: Vinícius Brasileiro - Executive Supervisor of Information Security / TV Globo

Vinícius has degrees in Computing and Accounting from Estácio de Sá University and a master’s degree in IT Audit also from Estácio de Sá University. With more than 15 years of experience in data security, governance, risk and compliance, he earned the Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM) and Certified in Risk and Information System Control (CRISC) from ISACA; Certified Chief Information Security Officer (C|CISO) from EC-Council; Certified Business Continuity Professional (CBCP) from DRII; Lead Auditor in Information Security Management System (ISO 27001:2005 LA) from BSI. He is also Director of Associates at ISACA – Rio de Janeiro Chapter and member of the Risk Management Special Study Commission and the Information Technology Study Commission – Security Techniques of the Brazilian Committee of Computers and Data Processing at ABNT.

Incident Response - Stages to Minimize Impacts and Discover What Failed

In this brief lecture, Bruno Cesar M. de Souza will explain in a practical and brief way how an incident response process must be in its stages, focusing on possible real breach incidents. The order in which action must be taken will be explained using a methodology accepted internationally. It will be demonstrated how specialists respond in an effective way to a breach incident, containing the breach, investigating to discover how compromised the system is, exploited the vulnerabilities exploited and possibly those responsible, how to treat the incident minimizing damage, preventing new incidents and improving the response process.

Bruno Cesar M. Souza - Partner and Technical Director of Able Security

Bruno Cesar M. Souza, CISSP, OSCP, GPEN, GCFE, GCFA, GCIH – Partner and Technical Director at Able Security, with more than 17 years of experience in data security projects, specialist in penetration testing and data security incident investigation. He has worked on several vulnerability assessment projects, penetration tests, investigations and responses to data security incidents, computer forensics, security solution specifications and implementation for large companies from the following segments: aviation, digital commerce, financial, media, insurance, governmental, oil and gas, transportation and telecommunications in Brazil and the United Kingdom. He has worked in Manchester, UK, as a consultant for a penetration test team of a multinational company, leader of this segment in Europe. He held penetration test projects for security consultancy in Melbourne, Australia, in one of the major Australian banks. He has a degree in Computer Information Systems from PUC-Rio, certifications CISSP (Certified Information Systems Security Professional) since 2007, OSCP (Offensive Security Certified Professional) since 2010, SANS GCFE (GIAC Certified Forensics Examiner) since 2012, SANS GCFA (GIAC Certified Forensics Analyst), SANS GCIH (GIAC Certified Incident Handler) and certification SANS GPEN (GIAC Penetration Tester).

Crisis Management During a Cyber Attack

In this talk we will present how to take a Crisis Management approach derived from ill-treated critical cyber incidents, including the steps of Declaration crisis, opening the Crisis Rooms, Crisis Response and its closure

Silvio Pezzo - Professional of Cyber Security & Resilience, Audit, Risk, Crisis & BCP

He is currently Senior Executive in Crisis Management & Cyber Security for Latin America with 20 years of experience in Cyber Security and Resilience consulting. He has authored over 50 Continuity Plans, Crisis Management Plans, IT Disaster Recovery Plans, Pandemic and Emergency Response, including testing and simulations involving C-Levels and tactical / operational teams in companies across the most diverse segments of Brazil , Latin America and the Caribbean, including the financial industry, communications, telecommunications, oil, government, energy, retail, consumer goods and health.He is MBCP / CBCP certified by DRII-USA and official instructor of DRII (Disaster Recovery International Institute) for South America since 2014 and certified since 2006. He is a Professor of the Graduate Course in Crisis Management and Business Continuity at Presbyterian University. Mackenzie

Incident Detection

In this talk, incident cases will be presented and how the detection time factor is proportional to the impact on business . We will also present the evolution of the detection process since log review, through SIEM and now using big data and machine learning and how these technologies help reduce detection time and thereby restrict business impact.

Rodrigo Almeida Gonçalves - Internet Security Manager / Globo.com

Rodrigo holds a Bachelor of Computer Science degree from the Federal University of Minas Gerais. He has over 18 years of experience in TCP / IP networking, Internet Services and Web Application Security. He currently holds the position of Internet Security Manager at Globo.com, being responsible for the product security architecture and the defense strategy that ensures portals integrity and availability. In addition, he heads CSIRT.globo, which is responsible for managing incidents involving Grupo Globo's ASN.

11h - 12h20

 

 

Aug.27, 2019

Technology and Business | Room 16

Advanced Advertising

In this panel we will explore the use of data as a key element for the new context of Advertising; expectations of the advertising market; challenges to use; the impacts of new privacy and data protection laws; as well as new formats and trends for advertising.

Chair: Carlos Octavio Queiroz - Head of Technology Architecture and Analytics at Globo

Carlos Octávio is the Head of Technology Architecture and Analytics at Globo. He is responsible for Analytics technology initiatives, including Big Data, Advanced Analytics, Data Strategy and Data Governance to facilitate a data driven journey at Globo. He is also responsible for the Enterprise Architecture area. Executive with strong (>20 yrs) experience in the Media and Entertainment industry. Solid experience in Information Technology, acquired in large size companies in executive positions. Carlos has a Master Degree in Software Engineering and a MBA in Enterprise Management.  

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Craig Miller - Head of Product,TV Platform at Xandr, an AT&T company

Craig has been innovating in advertising and technology since the beginning of internet. From having pioneered 3rd party ad serving related technologies at MatchLogic and Excite to his current work on the future of television advertising at Xandr today, Craig has been driven to strategically create products and technology to help improve and transform the advertising ecosystem. Craig joined Xandr via the acquisition of Appnexus by AT&T. At Xandr, he now acts as Head of Product - TV Platform. Prior to Appnexus, Craig was the CTO of Yieldex where he was responsible for the team developing its unique technology from founding to acquisition. He has previously held technology leadership positions at MatchLogic, [email protected], Avaya, and Clear Technology. Craig has received numerous patents as a result of his work in advertising, forecasting, yield optimization, and beyond.

Marcel Leonardi - Professor at FGVLaw / Consultant at Pinheiro Neto Advogados

Marcel Leonardi holds a bachelor’s degree, a Master’s and a Doctorate in Law from USP and a post-doctorate degree from Berkeley Law. He was Public Policies Officer at Google from 2011 to 2018, where he collaborated closely in drawing up the Internet Framework and the General Data Protection Law over recent years. He has also been involved in public policy issues on a diverse range of issues in the technology and Internet sector. Specialization in personal data protection and certified by the IAPP in EU Privacy (CIPP/E) and US Privacy (CIPP/US). Author of the books “Responsabilidade Civil dos Provedores de Serviços de Internet”, “Tutela e Privacidade na Internet” and “Fundamentos de Direito Digital”, Marcel has been a professor at FGVLaw since 2005 and a consultant at law firm Pinheiro Neto Advogados.

Eduardo Perez - Director of Data & Analytics of the team of Digital Intelligence Globo

Director of Data & Analytics of the Globo Digital Intelligence team since 2018, Eduardo Perez has operated in the segment since the birth of the Internet in Brazil, participating in the digital transformation of companies like Banco do Brasil, STB, Porto Seguro, Promon, ZAP and bookstore Livraria Cultura. With a bachelor’s degree in Economics from USP, he holds a graduate degree in Software Engineering from FASP and an MBA in Environmental Management and Technology from USP. During his professional career, he has headed up teams of software engineers and data scientists who created products based on predictive statistical analysis /machine learning, artificial intelligence, software development and IT infrastructure.

Lior Friedman - VP for Global Partnerships and Strategy at Vubiquity

Lior Friedman is VP for Global Partnerships and Strategy for Vubiquity, a premium content services company owned by Amdocs. In the past 15 years Friedman has served in numerous positions in OTT and broadcast television, on and off screen, in Israel and Europe. Friedman built and managed Partner TV, Israel's fastest growing TV service, including an innovative user experience and partnerships with 3rd party content and commerce providers. In his previous role, Friedman was working as Nightly news anchor and reporter for Israel's biggest TV channel, and focused much of his work on the local and global tech industry. He is based in London and holds an Executive MBA from Kellogg school of management in Northwestern University, USA.

12h40 - 13h40

 

 

Aug.27, 2019

SET Tech Break | Room 16

AWS elemental

Increase the Value of Video with Machine Learning & Media Services

Erling Hedkvist, senior vice president and business development manager at Lawo

Sr. Specialized Solutions Architect – AWS Elemental

Increase the Value of Video with Machine Learning & Media Services

Renato Reis, senior vice president and business development manager at Lawo

Sr. Specialized Solutions Architect – AWS Elemental

14h - 15h20

 

 

Aug.27, 2019

Innovation and Disruptive Technologies | Room 12

TV 2.5: DTVPlay, HDR and Immersive Audio

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Chair: Leonardo Chaves - Transmission Technology Manager at TV Globo

Currently, I am the Transmission Technologies Manager at TV Globo and coordinator of Technical Module in Forum SBTVD. I had the BSc in Electronic and Computing Engineering at Federal University of Rio de Janeiro (UFRJ), and MSc. of Electrical Engineering at the same university. I've got the MBA Management in Catholic University in Rio de Janeiro (PUC-Rio).

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Keynote Speaker: José Marcelo Amaral - President of the Brazilian Digital TV System Forum / Director of Engineering and Operations - RecordTV

With a degree in Mathematics from FAHUPE-RJ, a graduate degree in Information System from PUC-RJ and FGV-SP and an MBA in Information Technology from USP-SP, José Marcelo do Amaral has made an extensive contribution to the broadcasting sector. He joined Record TV in 1991 and is today the director for Engineering and Operations. At the television station he has developed systems for the radio and TV commercial operations area; implemented a system for producing news; managed the integrated management system (ERP) project and created a system for monitoring audiences from mobile devices, among other tasks. As technology director he has participated in initiatives for implementing non-linear editing, digital archiving and tapeless work flow systems. During this period, he has also become involved with issues referring to digital video and video transmission using internet protocols (IP). He was Director of the Free-To-Air TV Segment at SET (the Brazilian Society for Television Engineering), his principal challenge being to develop digital television technology for Brazil, and he is responsible for its implementation and expansion throughout the entire Record group. Amaral’s role also involves the Brazilian Digital TV System Forum, where he currently holds the position of President of this institution founded in 2006. One of his most challenging projects was the launch of the R7 portal, which is now the second-largest internet portal in Brazil. During his career he has also had the opportunity to head up the technical and operational planning and coordination of major sporting events broadcast by Record TV, the Guadalajara Pan-American Games (2011) Toronto (2015), the London Olympics (2012), Sochi (2014) and Rio (2016).

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Paulo Henrique Castro - Technology and R&D Director / TV Globo

Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program. Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE

HDR: From Dream to Mainstream

In this presentation, Patrick Griffis, SMPTE, will review some of the theory and resulting practice leading to the successful mainstream deployment of HDR in the market today in television, mobile devices and even computers.
The presentation will include animations defining concepts such as  “Perceptual Quantizer”, “Color Volume” and “Content Mapping”  which are key to understanding HDR.

 

Pat Griffis - President of SMPTE / Vice President Technology, Office of the CTO at Dolby Laboratories

Pat Griffis is President of the Society of Motion Pictures and Television Engineers (SMPTE) as well as Vice President Technology at Dolby. He is also Board member on the Ultra HD Alliance and Vice President of the UHD Forum. He past President of the IEEE Consumer Electronics Society.  He holds 10 patents

Broadcast experience with MPEG-H Audio Immersive and Personalized Audio


Already adopted by ATSC 3.0 and DVB, MPEG-H Audio was most recently selected by the SBTVD Forum for delivery of Immersive and Personalized Sound over the existing ISDB-Tb platform. A number of successful trials conducted during major live events across the world, have showcased the importance of interactive features in broadcast and how easy can be enabled in live production, even for the most complex events.

Adrian Murtaza - Senior Manager, Technology and Standards - Fraunhofer IIS

Adrian Murtaza serves as Fraunhofer’s Standards Manager in a number of industry standards bodies, including DVB, ATSC, CTA HbbTV and SCTE, and is the co-author of multiple specifications in those groups. Adrian Murtaza joined MPEG in 2013 and since then contributed to development of various audio technical standards in MPEG-D and MPEG-H. More recently he focused on specification of Next Generation Audio delivery and transport in ATSC 3.0 systems and MPEG-2 Transport Stream based DVB systems, as well as on enabling of MPEG-H Audio services in different broadcast and streaming ecosystems. With a strong interest in VR/AR media solutions he is actively involved in MPEG-I efforts targeting future immersive applications.

TV 2.5: The new thing in the Internet of Things?

Prof. Marcelo Moreno, DSc. - Department of Computer Science (DCC / ICE) Federal University of Juiz de Fora (UFJF)

Marcelo F. Moreno is an Associate Professor at Federal University of Juiz de Fora (UFJF), where he is a permanent member of the Computer Science Postgraduate Program. He holds Master and Doctorate degrees on Informatics from PUC-Rio. He holds leadership roles in the International Telecommunication Union (ITU), including the rapporteurship of ITU-T Question 13/16 (Multimedia application platforms and end systems for IPTV), the co-chairmanship of IRG-IBB (Intersector Group on Integrated Broadcast-Broadband), the vice-chairmanship of ITU-T Study Group 16 (Multimedia) and the editorship of many ITU-T Recommendations and technical papers. He is also a coordinator of the Middleware Working Group at the Brazilian Digital TV System Forum (SBTVD). He has a solid history of publications and presentations in both Academia and Industry events.

14h - 15h20

 

 

Aug.27, 2019

Regulatory Issues and Standards | Room 11

3.5 GHz Auction and the Future of Satellite Distribution

This panel will present the possible impacts on a national level of tv content distribution by satellite starting with auction of the 3,5GHz wavelength scheduled for March 2020. According to IBGE data, Brazil has 22 million homes with satellite dishes, of which 10,5 million only have this signal as a source for audio visual content. Will the auction of the 3,5 GHz wavelength result in the extinction of these domestic satellite dishes? We will go deep into the results of the coexistence tests, the propositions to ensure continuity of access to open signals by these homes and the actions to protect the professional contribution and distribution operations on the C Band.

Chair: Ana Eliza Faria e Silva - Strategy and Regulatory Manager in Technology Area of Globo TV

An electrical engineer from UNICAMP, she holds a Master’s in subjective evaluation of video from UNICAMP, an MBA in Management from the Dom Cabral Foundation and an MBA in Telecommunications from IBMEC. She has been involved in several ground-breaking projects in video transmission and Digital TV standardization in Brazil. She is currently Strategy and Regulatory Affairs manager in the technology department at TV Globo. Former Director of Technology of SET, Ana is an active contributor to the UIT where she is deputy coordinator of the Broadcasting Study Group.

Myths and realities about the coexistence of services on the 3.5 GHz band and on the satellite C band

There is no truth in the news that fifth-generation (5G) terrestrial services on the 3.5 GHz band have rendered unfeasible satellite services on the C band or vice-versa. With all scientific rigor, the opposite has been demonstrated in the “Coexistence Tests between IMT operating on the 3.5 GHz Band and Satellite Systems Operating on an Adjacent Band” recently undertaken. Studies in other countries corroborate the possibility of the coexistence of 5G services on the 3.5 GHz band and satellite services on the C Band. In some of these countries (e.g. Switzerland and Germany) coexistence is even more complicated than in Brazil because the bands in question are superimposed. In recent bidding processes for the 3.5 GHz band in those countries, the call notices gave details of the recommended coordination measures. With the separation of the 3.5 GHz and the C band, as will be the case here, the coexistence between the various professional services using those radiofrequency bands will be easier, including the distribution of radio and TV signals by satellite. On the other hand, the report of the “Coexistence Tests” already mentioned provided proof of the possibility of interference that would adversely affect domestic reception of satellite broadcasting signals known as TVRO (TV receive only). The same report also indicated viable solutions for preventing or mitigating such problems of interference. Anatel and MCTIC have repeatedly recognized the importance of TVRO for Brazilian society. After taking depositions from all stakeholders, and in alignment with the Agency, the MCTIC is drafting public policy guidelines for the proper protection of TVRO users. These public policies will be an integral part of the final version of the Call for Tenders for Radiofrequencies on the 700 MHz, 2.3 GHz, 3.5 GHz and 26 GHz Bands.

Vicente Bandeira de Aquino Neto - Member of the Board of Anatel

Vicente Bandeira de Aquino Neto has been a member of Anatel's Board of Directors since January 2019. He has held the position of special advisor to the Presidency of the Banco do Nordeste do Brasil and Advisor to the Brazilian Bar Association (OAB) in Ceará. Aquino is from Ceará, graduated in Law from the Federal University of Paraíba and master in Constitutional Law from the University of Fortaleza. He is a PhD student in Advanced Political Science at the University of Lisbon, Portugal, and in Constitutional Law at the University of Fortaleza. Has experience in Law, focusing on Electoral Law.

Coexistence Tests - IMT Operating in the 3.5 GHz Range and C-Band Satellite Systems

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Paulo Bertram Vieira - Satellite Engineering Consultant / Communications Systems Management - Star One

Obtained a degree in Electronic Engineering from the IME – Military Institute of Engineering in 1979. Worked at FURNAS – Centrais Elétricas S.A. in the Communications Division with commutation systems, PLC (Power Line Carrier), HF, VHF, UHF and SHF. Joined EMBRATEL in 1984 in Domestic Satellite Communications Department, with responsibility for planning, coordination and operational support for ground stations ever since the first generation of domestic communication satellites in Brazil (Brasilsat A1, A2). Currently works as a consultant in satellite engineering at Embratel Star One, in the Communication Systems Department of the Engineering Division, developing calculation models, designing carrier monitoring systems, specification, testing and engineering support on satellite communications systems.

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Vinicius Oliveira Caram Guimarães – Superintendent at ANATEL

Vinicius has a degree in Telecommunications Engineering and a graduate degree in Telecommunications Management from the University of Brasília (UnB). Specialist in Governance and Regulation Control from Escola Nacional de Administração Pública – ENAP (National School of Government). Telecommunication Networks Consultant between 1998 and 2011. Professor on Electrical Engineering courses in private universities in Brasília. He has built a career at Anatel since 2011, having worked in the regulation area and has held the positions of coordinator in Critical Infrastructure Management, manager of Quality Obligations Control and adviser on Quality Management. In the Agency, he also coordinated projects for broadband quality measurement, the implementation of the Anatel Monitoring Center, critical infrastructures, natural disaster warning notification and the registration project for pre-paid user information.

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Marcio Silva Novaes - President of ABRATEL

Lawyer, journalist and a graduate degree in Civil Law. Born in Paraguaçu Paulista (SP), he has been Corporate Director of Rede Record TV since 2006. He is a member of the Council on Social Communication of the Brazilian Congress and current president of ABRATEL. He was responsible for setting up the Communication Social Hub of the Federal Courts in the state of São Paulo and worked on the strategic communication of the different state and national bodies for over twenty years.

14h - 15h20

 

 

Aug.27, 2019

Regulatory Issues and Standards | Room 13

The impacts of LGPD in the Audiovisual sector

The purpose of the panel is to alert  the audience with regard to the need to adapt audiovisual companies to LGPD rules and to inform about the main impacts that the new rules can bring to the sector.

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Chair: Sandra Rogenfisch - Partner of Rogenfisch Advocacy / Fiscal Council of SET / IAPP - International Privacy Professionals

Sandra Rogenfisch is a lawyer, partner of Rogenfisch Advocacy where she works in matters related to Personal Data Protection, Digital Law, telecommunications, broadcasting, audiovisual. She is a IAPP member - International Privacy Professionals and a member of the Supervisory Board (deputy) of the SET, 2019-2020 biennium.

Legal challenges to the adequacy of Audiovisual companies to LGPD

The General Data Protection Act - LGPD (Law no. 13.709 / 2018) will require companies that handle personal data to comply with its rules, ensuring security, reliability and transparency in contracts. This lecture aims to provide an overview of the challenges facing audiovisual companies for LGPD compliance.

Walter Capanema - Lawyer and Professor

Smart3 Innovation and Teaching Director. Coordinator of the Cyberlaw Course of the Rio de Janeiro State Judiciary School

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Demetrio Carrión - Partner | Cybersecurity LAS & Brazil Lead Partner - CISSP, CISM, CISA, CRISC, PMP, MSc

EY Partner, leader of Cybersecurity & Privacy practice in Latin America South and Brazil, graduated in Electronic Engineering from UFRJ, with master's degree in Systems Engineering from COPPE / UFRJ, holds CISSP, CISM, CISA, CRISC, PMP, BS-25999 certifications. LA and over 20 years of technology experience.

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Rodrigo Milo - Managing Partner of Cyber Security at KPMG

Graduated in Systems Analysis, with MBA in Strategic and Economic Business Management, he is Managing Director of KPMG's Cyber Security area, with specialization in Entertainment & Media, having led several projects in large national and international companies in the sector, related to the transformation of governance and information security, review and protection of environments, technology assets and cyber intelligence. Member of the Information Technology Committee of AMCHAM - RJ

14h - 15h20

 

 

Aug.27, 2019

Technology and Business | Room 16

OOH Creativity Generating Business Value

In an increasingly dynamic world and with the push of new technologies that enable you to generate new business formats you will see how OOH companies generate value for their customers. #disruptive #creatingonew

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Chair: Lyzbeth Cronembold - CIO / IT Transformation/ Executive Director at Labdata / Council Member CIONET

Executive Director Dynamic IT leader with international experience, career built in several companies of Telecom and Entertainment segment; proven ability to translate highly technical concepts into meaningful language for various audiences. • Experience in IT companies, with relevant contribution to consolidations and acquisitions, standardization of processes, systems integration, and change management. Significant Savings in order of Millions. • An award-winning executive able to spread enthusiasm by leveraging best-in-class in IT strategies and new business models. • Experience in Media and Entertainment segment, Consumer Experience, Digital Transformation, Organizational Modeling, Risk management, IT Strategy, IT Governance. • Strong experience in business processes for media sales, marketing, logistics, procurement, manufacturing, finance, tax, HR, and corporate affairs. • Highly versatile and results-driven. • Implementation of ERP and Business Intelligence strategy. • Vision and experience in developing new businesses and strategic partnerships and negotiations with suppliers and internal customers, service management, and phase out of business unities, as well as, spin off new business. • Huge knowledge of IT, Internet and Broadcast Marketing, its convergence with Mobile Apps, its trends, its competition and consumer behavior. • Team organization, management, development and coaching – People Management. AREAS OF EXPERTISE Leadership & Team Building Risk Management New Business Models Start-ups ecosystems Strategic Alliances IT Strategy Digital TV Mobile Apps Digital Transformation Business Intelligence Vendor & Contract Negotiations Merger & Acquisition IT Companies Phase Out ERP Implementation Consumer Behavior - UX

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Eduardo Alvarenga - CEO at Elemidia SA

Electronic engineer, Eduardo installed the first screen in a commercial building elevator in Brazil in the early 2000s. In 2001 he founded Novavista, a pioneer in the digital out-of-home segment, acquired by Elemidia in 2004. In the same year This year, he founded E + Tech, which specializes in the creation and development of technology for POS and outdoor media. In 2007, he returned to the overseas digital media industry, in partnership with Elemidia, to operate in shopping malls and new businesses. Between 2012 and 2013, he took over the digital business board of the Abril Group. He returned to Elemidia in March 2013.

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Violeta Kertész Noya - Co-CEO, Partner | Out There - OOH Platform

Experienced Chief Executive Officer with a demonstrated history of working in the marketing and advertising industry. Strong business development professional skilled in Marketing Management, Negotiation, Business Planning, Analytical Skills, and Sales. Going by companies like: Talent Marcel, Otima Midia Out of Home and currently also part as Member of the Board of Citatti Technology.

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Monica Lamas, Commercial and Cargo Director at GRU Airport

Specialties: General management, sales & marketing, new business development, strategic planning. She worked in companies such as Clear Channel Outdoor Global, Metrô Rio and Itaú and currently director at GRU Airport.

15h40 - 17h

 

 

Aug.27, 2019

Hot Session | Room 12

TV 3.0: New Business Models

This panel will discuss the new opportunities and business models which the next TV generation will create for the radio broadcast industry. The evolution of digital terrestrial companies television represents the construction of a new platform that expands knowledge of the consumer’s experience and unifies the multiplatform experience offer. TV 3.0 transforms the user’s experience by offering greater customization, rich and customized interactions, enhancing the viewer’s engagement. For the broadcasters, it’s about incorporating the typical business models of the digital ecosystem in free-to-air TV maintaining the reliability attributes, reach and quality. This session will be an opportunity for the industry to build, through the broadcaster’s experience from different parts of the world, the vision of future free-to-air TV business in Brazil.

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Chair: Ana Eliza Faria e Silva - Strategy and Regulatory Manager in Technology Area of Globo TV

An electrical engineer from UNICAMP, she holds a Master’s in subjective evaluation of video from UNICAMP, an MBA in Management from the Dom Cabral Foundation and an MBA in Telecommunications from IBMEC. She has been involved in several ground-breaking projects in video transmission and Digital TV standardization in Brazil. She is currently Strategy and Regulatory Affairs manager in the technology department at TV Globo. Former Director of Technology of SET, Ana is an active contributor to the UIT where she is deputy coordinator of the Broadcasting Study Group.

Masaru Takeshi

 Recent efforts in Japan to develop new Integrated Broadcast-Broadband services

As Integrated Broadcast-Broadband (IBB) systems can combine web based technologies with broadcast systems, its services can be made in more flexible and personalized manner. For example, use of viewing history allows service providers to tailor the services for each viewer. In this session, recent Japanese market status and activities toward building the new services in this kind are addressed including some trials performed by using actual broadcast systems and “Smartphone first” service paradigm. Some trials of the services will be presented.

Masaru Takechi - Research Engineer for Hybridcast deployment, NHK STRL and Senior Research Engineer, NHK Engineering System Inc.

Since Mr. Takechi joined NHK in 1990, he studied many areas of broadcasting technologies at its Science and Technology Research Laboratories including satellite digital broadcasting system, multiplexing, and middleware and interactivity. Among them, his particular interest is middleware and architecture of interactive TV. His research contributed to receiver architecture and system design of Japanese interactive TV systems and Integrated Broadcast-Broadband (IBB) systems, namely BML, ARIB-J and Hybridcast. He has also actively participated both domestic and international standardization in many area. He has been a major contributor in ARIB, IPTV Forum Japan, ITU-R, and ITU-T. He took a lead to create more than 15 ITU-R and ITU-T Recommendations and ITU-R Reports for interactive TV systems, IBB systems, and accessibility.

Masayuki Sugawara

Next-gen DTTB in Japan - Technologies and Services

DTTB is an essential service for the people’s life in Japan and is expected to maintain its position in the future. To realize this it is needed to meet increasing user requirements for both quality and convenience aspects.

This presentation will discuss the relationship between the user requirements and the technology elements in the next-gen DTTB R&D projects in Japan. It also discuss the future development of Hybridcast, the IBB system which has been already widely deployed in Japan, from the service aspect.

Masayuki Sugawara - President of DiBEG (Digital Broadcasting Expert Group)

Masayuki Sugawara joined NHK in 1983. He researched solid-state image sensors, HDTV cameras, and the UHDTV system at NHK STRL from 1987 to 2015. At present, he is the chairman of digital broadcasting experts group (DiBEG) and an executive engineer at NEC Corporation. He is serving as the Asia-Pacific region governor of SMPTE for his second term. He is a SMPTE Fellow, a Senior Member of IEEE, and a member of IEICE, and an ITE Fellow.

5G: A potential future for the Broadcasting

·      Two channels are enough for our DVB-T2 network. What can we do else?
·      Should we switch to DVB-T2 or wait for 5G?
·      We are thinking of phasing out DTT in the next decade and delivering all our terrestrial services over wireless broadband networks. We request the EBU to direct its efforts toward making 5G a viable large scale distribution platform for both linear and on-demand audiovisual services.

 Those are just a few queries which has been driven EBU to evaluate and recommend the key resources for the future of distribution given the different kind of audiovisual media, the content consumption transformation and the variety of devices.
 In a new user context, the challenge is to find the best balance for an advanced user experience bringing the right content and valued service to each user/device, while keeping the broadcaster’s perspective of a network performance, coverage and user adoption with a suitable business model.
In this talk, we aim to present and discuss the key requirements and use cases EBU Members plan for the future of our business and the role 5G could play in the content Distribution.

 

João Vandoros - Eurovision Services Business in Brazil

João Vandoros is in charge of Eurovision Services Business in Brazil, the operational company of EBU. He is post-graduated in Telecommunications by Unicamp and got his bachelor degree as Electrical Engineering at Mackenzie University. Since 2000, has been working in Broadcasting Engineering, focusing his carrier in the content contribution and distribution segment with professional background at the Mackenzie’s Digital TV Lab, TVA (Pay TV Operator), Radio and TV Bandeirantes and GfK (as consultant).  

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Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

15h40 - 17h

 

 

Aug.27, 2019

Regulatory Issues and Standards | Room 11

Meeting with MCTIC and ANATEL

We are living in times of regulatory renewal and the availability of new tools that try to simplify the transit of processes at the MCTIC and ANATEL. Since the results don’t always go as planned, we are going to discuss what the sector expects, what it is demanding, what its main difficulties are when dealing with the MCTIC and the Agency, and what its main concerns are given the permanent challenges arising. MCTIC and ANATEL will show what has already been done, what is being implemented and what is still to come in order to achieve its objectives of efficiency and speed of response.
The panel will update and discuss issues like regulating the Network Channel; the issuance of lists of concessionaires and their network channels; the status of the heralded review of Ordinances 925, 932, and 26, a balance sheet from Public Consultation 24;  the stage of corrections required in the Mosaico System and whatever else is on the agenda.

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Chair: Tereza Mondino – Diretora da TM Consultoria em Telecomunicações

Consultant to SET from 1999 to 2003 and again since 2006, being involved in regulatory affairs and digital TV planning. She graduated in Electrical Engineering (Electronics option) from UnB, in 1974. She served at the Ministry of Communications until 1998, working in the Broadcasting and Pay TV – Cable TV, MMDS and DTH areas in drafting regulations, technical standards and in planning. She took part in the broadcasting commissions of MERCOSUR, CITEL and ITU.

Vinicius Oliveira Caram Guimarães – Superintendent at ANATEL

Vinicius has a degree in Telecommunications Engineering and a graduate degree in Telecommunications Management from the University of Brasília (UnB). Specialist in Governance and Regulation Control from Escola Nacional de Administração Pública – ENAP (National School of Government). Telecommunication Networks Consultant between 1998 and 2011. Professor on Electrical Engineering courses in private universities in Brasília. He has built a career at Anatel since 2011, having worked in the regulation area and has held the positions of coordinator in Critical Infrastructure Management, manager of Quality Obligations Control and adviser on Quality Management. In the Agency, he also coordinated projects for broadband quality measurement, the implementation of the Anatel Monitoring Center, critical infrastructures, natural disaster warning notification and the registration project for pre-paid user information.

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Paulo Eduardo dos Reis Cardoso - Coordinator of Administration of Basic Broadcasting Plans / Spectrum, Orbit and Broadcasting Management - ORER

He holds a doctorate from DECOM-FEEC-Unicamp (2018), researching the Broadcasting Regulation with the emphasis on Digital TV; a master’s in electrical (Electronic) Engineering from DEMIC-FEEC-Unicamp (2005); and an undergraduate degree in Electrical Engineering from FEEC-Unicamp (2002). He holds the position of Regulation Specialist at the National Telecommunications Agency - Anatel, where he coordinates the Administration of Basic Broadcasting Plans within the Spectrum, Orbit and Broadcasting Department; and is leader of the GRR6 Reporting Group (Broadcasting) of the CBC2. Prior to this, he had worked at the Regional Management office of Anatel in São Paulo, working with Licensing and Amendments to the Technical Characteristics of broadcasting stations; Technical Supervision of broadcasting entities; and in solving radio interference problems in any telecommunication system. He was technically responsible for the proposed modification to the Technical Regulations for Frequency Modulation Sound Broadcasting and for analyzing the technical feasibility processes for including or altering the Basic Distribution Plan for Frequency Modulated Sound Broadcasting. He was a Brazilian government observer at the Digital Sound Broadcasting tests, both in the tests of the US standard - HD Radio, in 2008 and 2012, and the tests of the European standard - DRM, in 2010. He worked as a Telecommunications Researcher at the Fundação Centro de Pesquisa e Desenvolvimento em Telecomunicações (Telecommunications Research and Development Center Foundation) - CPqD.

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Geraldo Cardoso de Melo - Alterosa TV consultant engineer, Belo Horizonte / Regional Representative of Southeast SET

Geraldo Cardoso de Melo is a telecommunications engineer with a degree and specialization from the Pontifical Catholic University of Minas Gerais (PUC-Minas). Consultant Engineer at TV Alterosa of Belo Horizonte, member of the SET Spectrum Working Group and coordinator of Southeast SET 2019.

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Thiago Aguiar Soares - General Coordinator at the Broadcasting Secretariat of the Ministry of Science, Technology, Innovations and Communications - MCTIC

Thiago Soares holds a degree in Electrical Engineering from the University of Brasilia (UnB) and a postgraduate degree in Telecommunications Regulation from the National Telecommunications Institute (Inatel). He worked for 12 years at the National Telecommunications Agency in the area of broadcasting channel planning and technical regulation. He has represented Brazil in international meetings of the broadcasting sector at ITU, CITEL and Mercosur since 2008. He currently works in the MCTIC Department of Educational, Community and Supervisory Broadcasting.

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Marcus Vinícius Paolucci - Director of the Department of Educational, Community and Supervisory Broadcasting (DECEF) | MCTIC

Marcus Vinícius Paolucci has a degree in Law, Engineering and Mathematics. Has 30 years of experience in the telecommunications industry. He is a career employee of Anatel where he joined in 1998, as an employee of the Telebrás System, joining his Board in 2005, through the 1st Public Tender, as Specialist in Regulation of Public Telecommunications Services - Legal Area. At the Agency he held the positions of Operational Manager at the Superintendency of Mass Communication Services, Advisor to Board Member, Supervisory Superintendent and Head of Technical Advisory. In January of this year, he was assigned to the Ministry of Science, Technology, Innovations and Communications (MCTIC), where he holds the position of Director of the Department of Educational, Community and Supervisory Broadcasting, of the Secretariat of Broadcasting (SERAD).

15h40 - 17h

 

 

Aug.27, 2019

Audiovisual Contribution and Infrastructure | Room 13

Fight against Audiovisual Piracy

An overview of the problem and its challenges from the perspective of professionals who work in a dedicated way in the fight against content piracy. Several aspects of the theme will be addressed, from the most illegal models and the most effective protection tools, to the distribution strategy and infrastructures used, as well as the impacts on the legislation and public entities.

Chair: André Felipe Teixeira - Content Security Executive - Globosat

Content Security Executive at Globosat, member of the NAFTA (ABTA Anti-Fraud Group), the Alianza (Alliance Against Piracy of Pay Television), the National Council to Combat Piracy (Ministry of Justice) and the ANCINE Technical Assembly to Combat Piracy. Computer Engineer and MBA in Business Management, acting in the media industry for 24 years, Andre has worked in several areas such as IT, Digital Design and VOD Distribution.

Fighting the Disruptive Pay-TV Piracy - Tools & Technology

Understanding the evolution of pay-tv piracy, the tools to prevent it and the technologies available to fight against it.

Anderson Torres - Gerente de Operações de Segurança (LATAM) - NAGRA

Experienced IT Security Manager currently leading the research and investigation security laboratory that supports Pay-TV companies and related associations. With the lab we achieve great things by discovering the hidden secrets of piracy using Artificial Intelligence, Machine Learning, Open Source, Security & Compliance, GDPR and IOT. Anderson Torres is an expert at using Python, PHP, Android, Machine Learning, OpenCV, OCR, Fingerprinting, Watermarking, Networking tools, Virtual Machines and other magics to achieve the results and success. Not too long ago, he was an working in security platforms such as IDS, IPS, HIDS, Firewalls and SIEMS

Legal matters related the fight against piracy

How regulation and public authorities have lately adapted to improve the fight against piracy in Brazil and abroad.

Ygor Valerio, CEO, LTAHUB

Attorney licensed to practice in Brazil, with a J.D. degree from the University of São Paulo and a Postgraduate degree in Intellectual Property Law by FGV-SP, with more than 15 years in the areas of Copyright, Technology and Entertainment, has occupied leadership positions for the Latin American region in industries of Cinema, Software and Technology. Counselor of the National Council Against Piracy in the Ministry of Justice, member of ANCINE's Anti-Piracy Technical Chamber, and a co-coordinator of the ABPI Copyright Study Commission.

Pirate content provisioning with abusive interlacing in legal Hosts and CDNs

Illegal ecosystem for distribution of TV and Video content through dynamic legal infrastructures of storage and CDNs, but unreachable by static court orders.
How to compensate for the loss of copyright infringement?

Antonio Salles Teixeira Neto, ABTA, Senior Consultant - Anti-fraud Intelligence Technical Coordinator

Pioneer in the cable TV industry in Brazil, former technical director and operations in groups such as NET, TVA, United Globalcom and Adelphia Brasil. Technical coordinator of ABTA anti-fraud intelligence.

15h40 - 17h

 

 

Aug.27, 2019

Technology and Business | Room 16

Social Media: Far Beyond Audience Measurement

Audience is just the tip of the iceberg on a platform where you can measure everything.
Unlike TV, in digital interfaces you know how much time users spent looking at the screen, where they clicked, if they commented, liked or shared.
Unlike the living room it is possible to monitor conversations and interfere.
To demystify this scenario we will comment on social networking platforms, conversation monitoring and data analysis with market experts.
If Like doesn’t pay the bill where’s the social ROI?

Chair: Edney Souza - Diretor Acadêmico da Digital House Brasil

Academic Director at Digital House Brasil, Organizer of Social Media Week São Paulo, Editor of WordPress.com Brazil blog and Counselor at ABRADi-SP. Graduated in Data Processing from Mackenzie University, with a postgraduate degree in Information Technology Applied to Business by FASP, he has been working with technology and communication since 1990. He is also a columnist about digital culture on Transamérica radio every Tuesday morning in the Despertar program. In 2005 he left the position of Systems Manager to live only by his blog, which started as a personal website in 1997. InterNey.net was recognized as the most popular Brazilian blog in 2006, 2007 and 2008. He was founder in 2006 of InterNey Blogs, Brazil's first professional blog network, a project that was discontinued in 2013. In 2008, he founded Polvora!, a social media agency, where he remained as partner until 2012. He was also an advisor, executive and consultant at boo-box from 2008 to 2015 And adviser of 00k from 2013 to 2016. From 2009 to 2016 he was curator of the Social Media area of Campus Party Brazil and Recife. In 2016 he was recognized by LinkedIn as one of the Brazilians Top Voices. In 2017 he was invited as Brazilian ambassador to Viva Technology Paris. He has been full professor or guest professor at the following institutions: ESPM, FGV, USP, FECAP, SENAC, UNICAMP, COMDPI, UFPA, Casper Líbero, PUC-SP, Feevale, FAAP e FUMEC/FCH. Was already been a jury or organizer at those contests: iBest, Top Blog, MVMob, WebCelebBrasil, Melhores da Websfera e Blog Talent Show do youPIX, Pororoca da ABRADi, Concurso Cultural IBM Brasil, Concurso de Mídia boo-box, Peixe Grande, Web Got's Talent da W3C, Campus Future, Hackaton Ford, Pitch Fights da Virada Empreendedora, Prêmio Digital and Prêmio ABRADi. As consultant worked for Disney, Ford, Médicos Sem Fronteiras, Grupo ABC, Automattic, Pag Seguro, IBM, UOL Host, Huawei and SEBRAE-MG.

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Rafael Kiso - Fundador do mLabs and CDO na Focusnetworks - OnLife Marketing Transformation

MBA in Marketing from HSM, specialist in Digital Marketing and Innovation Management from ESPM. Rafael Kiso is Chief Digital Officer of Focusnetworks and founder of mLabs, the leading social media management platform in Brazil. Responsible for solutions that boost business and communication through the digital universe for medium and large national and international companies. Source for material in vehicles such as Exame, O Globo, Estadão, Globonews, RecordNews, JovemPan, Meio & Mensagem, Uol, Valor Econômico, among others. In 2017, he was elected the best Digital Planning Professional by ABRADi-SP.

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Luciana Maryllac - Head of Data Intelligence and Social Listening - Focusnetworks

Data Scientist specialized in Data Analytics, graduated in Journalism with MBA in Digital Management and Marketing (ESPM) and MBA in Data Science - BigData (FIAP), is responsible for developing activities such as data architecture and governance, planning and project coordination. digital environment metrics, training and workshops on Digital Analytics and Social Listening. In the digital market for almost 10 years, he is currently Head Of Data Intelligence & Social Listening at Focusnetworks, having gone through companies such as Locaweb, Porto Seguro Group and Profit-e E-commerce Solutions. It highlights the skill you most value: connecting the Exact and Technology areas with the "B-A-Bá" of Business and Marketing, which you believe enables greater assertiveness in data management, providing an intelligent analysis and strategy environment.

Daniela Harumi - Digital Experience Manager - Social Media - Telefônica

I am a flexible and multidisciplinary professional with wide experience in Digital. I have ownership in actions for all stages of the client's journey: from the dissemination fronts (media planning, awareness and performance campaigns, activation of prospects, social selling, brand positioning, actions with influencers), environment sales generation digital / e-commerce (ROI / ROAS control, digital projects, LP strategy, inbound mkt, user experience, lead generation, seo, A / B testing, growth hacking, retargeting, mkt automation, chatbots and cart rescue) and client retention (relationship in social networks, sac 2.0, activation of incentive campaigns, relationship and prevention programs to churn, MgM, communication rules, application development). I line up technical knowledge, business vision and curiosity. I am enthusiastic about new technologies and I try to keep abreast of the main trends related to digital transformation. I am passionate about people management and I believe that companies evolve through engaged teams, who value sharing knowledge and are involved in making a difference, no matter the complexity but always balancing concrete data and intuition. I have a knack for identifying opportunities and making them viable. I transform data and insights from behavior, analytics, media, research, social networking and CRM into fronts of product and process improvement. I make presentations to executive committees and stand by what I believe. I have experience in methodologies of co-creation and facilitation: Design Thinking, Sprint Design and the like.

17h - 18h30

 

 

Aug.27, 2019

SETup | Room 16

SET Innovation Zone: Demoday – Audiovisual Startups

The 10 Startups selected in the SETUp challenge of the SET Innovation Zone 2018 program will present their solutions and business models to everyone present.

Edson Mackeenzy – Head SET Innovation Zone

Nominated Brazil’s best mentor in 2017 by #StartupAwards founder in Mackwave Venture Builder. Highly motivated and energetic individual with a knack for business development and matching people with optimal products and services to meet their specific needs. A creative, service-focused entrepreneur and friendly team player with superb networking and communication skills, looking to build productive working long term relationships with startups & companies that values passion, positivity, integrity and hard work. Edson Mackeenzy was Head of Startup Relations of Bossa Nova Investimentos, co-author of two books on entrepreneurship, Community Leader volunteer in TechStars and share experiences facilitating managements workshops. Specializes in developing business, management and operation of startups and strategic communication. Worked as MD for LatAm expansion for Code Fellows, Head of Communication and Partnerships of iMasters Group | E-Commerce Brazil. Mack was CEO / Founder of Videolog.tv, which made him one of the leading activists in Brazil's startup ecosystem. Its credibility allows to be Curator of Plataforma.Space ScaleUp program for SICOOB Cooperative Bank, SIZ innovation program for the Brazilian Television Engineering Society, Executive producer of Relate Live by Zendesk. In 2013 recognized as one of the most influential entrepreneurs in Brazil by Isto é Dinheiro Mag. Mack is a communicator, since began his career as a radio speaker has been involved in hundreds of conferences communication, relationship, entrepreneurship, technology and business around the world.


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Wednesday – Aug. 28, 2018

8h30 – 9h10 | 13h40 – 14h10
Breakfast offered to subscribers inside the rooms
9h20 - 10h40 | Room 12
Futurecom Panel
Using Regional Provider Infrastructure (ISPs) to deliver Video on Demand (VoD) Services
Ari Lopes
9h20 - 10h40 | Room 11
Innovation and Disruptive Technologies
Artificial Intelligence for AV Production
Daniel Monteiro
9h20 - 10h40 | Room 13
Audiovisual Contribution and Infrastructure
Contribution Platforms / Advanced Newsgathering / Sports
Caio Klein
9h20 - 10h40 | Room 16
SET Radio
Transformation of Radio ( Metamorphosis)
Eduardo Cappia
11h - 12h20 | Room 12
Hot Session
OTT as Support for New Business Models
Daniela Souza
11h - 12h20 | Room 11
Technology and Business
Big Data, Analytics and Audiovisual New Business
Hugo Nascimento
11h - 12h20 | Room 13
Content Production
Live Journalism: Technological Transformation and Operational Efficiency, Flexibility and Cost Reduction
Raimundo Lima
11h - 12h20 | Room 16
SET Radio
Fewer Interferences and More Channels in the Air
Cláudio Lorini
12h40 - 13h40 | Room 16
SET Tech Break
SONY
14h - 15h20 | Room 12
Hot Session
Future of Media: Technology and Consumer Habits
Roberto Franco
14h - 15h20 | Room 11
Innovation and Disruptive Technologies
Voice Assistants and Chatbots: The New Consumer Relationship
Marcelo Guerra
14h - 15h20 | Room 13
Content Production
e-Sports
Gui Barbosa
14h - 15h20 | Room 16
SET Radio
The podcast has viralized
Marco Túlio Nascimento
15h40 - 17h | Room 12
Technology and Business
Consumer Experience in OTT / Direct to Consumer in Media Companies
Marcelo Guerra
15h40 - 17h | Room 11
Technology and Business
Building a Culture of Innovation
Carolina Duca
15h40 - 17h | Room 13
Content Production
Original Content – The End of Viewports?
Mauro Garcia
15h40 - 17h | Room 16
SET Radio
Expansion of Radio Revenue
Rodrigo Neves

Wednesday – Aug. 28, 2019

Schedule Lecture
Schedule Lecture

9h20 - 10h40

 

 

Aug.28, 2019

Futurecom Panel | Room 12

Using Regional Provider Infrastructure (ISPs) to deliver Video on Demand (VoD) Services

Alex Jucius, general director at NeoTV, which today encompasses around 130 companies, states: “Broadband is the most relevant market for us today. There are 3 million fixed line broadband subscribers against 350 thousand TV subscribers. Which means: the simplest distribution alternative is to send content over broadband. We do the integration and have noticed this equation: a market with difficulties and barriers on distribution of content versus the technological evolution and the consumer’s desire to own other content besides just TV. For this reason, we approach the Market with these services”. Mariana [email protected] Teletime, 23/04/19

 On this panel, a SET / Futurecom partnership, relevant VoD aspects will be debated:

    • Customer loyalty through offered content.
    • The importance of infrastructure to support the delivery of VoD.
    • OTT and new streaming services: how much will it impact the network?
    • VoD customization – employment of data analysis (Big Data e Business Analytics) to offer relevant content.
    • New delivery formats – Content aggregation through a platform – a necessity?

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Chair: Ari Lopes - Principal Analyst, OVUM

Ari Lopes is Chief Analyst at Ovum Américas. He heads up the investigative work and consultancy projects in the region. His main work has been in pricing strategy, development of the fixed and mobile broadband markets, IoT, relations between operators and OTT’s and between operators and the corporate sector. Ari has been a regular speaker at industry events like Futurecom, Andicom, Broadband LATAM, LTE LATAM, the Mexican Telecom Forum, the Andean Telco Forum, NG Telecoms and CONIP, among others. Ari has over 10 years’ experience in the telecommunications and Internet sector, holding positions as pricing strategist at Vivo, Brasil Telecom and Oi, in addition to that of financial analyst at Google in Dublin, Ireland. He has a degree in Economics from the University of Campinas, with a master’s in communication management from the University of Strathclyde in Glasgow, Scotland.

How broadband advances rapidly in Brazil and accelerates the adoption of new technologies for video services

In recent years the new competitive carriers substantially expanded its fiber optic networks and today provide connectivity at speeds and quality levels suitable to enable advancement of video services with new technologies throughout the country, even in less economically dynamic regions. What factors made this rapid advance possible? What are the trends in the medium term?

João Moura - Executive President, Telcomp

A veteran executive with significant experience om general management developed in global organizations like Coopers & Lybrand (PricewaterhouseCoopers), Generali, BCP -BellSouth, combined with extensive managerial responsibilities in mid-size companies facing significant challenges. 17 years of a successful career in a global corporate finance consultancy, with significant experience in mergers and acquisitions, turnarounds and corporate restructuring, and strategic consultancy services. Successful experiences in managing stoppages, complex transactions, like refinancing, Chapter 11, mergers and acquisitions, international arbitration proceedings and other critical situations that require detailed focus, timely sensitivity and resilience. Executive education at MIT, Stanford and Wharton School. 5 years on the teaching staff in Corporate Finance at the Polytechnical School of the University of São Paulo.

Challenges & Opportunities of Video Producers in Content Delivery

The consumption of video content has been evolving in recent years, and the challenge of those producing it is to discover all possible distribution formats.
The expansion of the “physical” internet across a large swathe of Brazilian territory allows us to wager on a model that was never part of our culture of consuming TV, “VOD”.
The challenge now is to maintain a market like that of PAYTV, which has a healthy turnover of millions of dollars and is still evolving in new methods of delivery!

David Nagib - Account Manager, Viacom

Bachelor of Social Communication (Pontifical Catholic University of Campinas). He has 21 years of experience in PAY TV channel distribution having worked at MTV Brasil, Fox, Embratel and Viacom.

Are Pay TV Providers and ISPs ready for the new OTT era?

With increased video consumption on unconventional media, coupled with the offer of high-speed connections due to fiber optic data network expansion over the last decade, pay-TV and ISP operators need technologies and solutions to deliver nonlinear video content while remaining attractive to your customers. They should also consider which technical issues should be analyzed, either availability or quality traffic to always ensure the best user experience.

Bruno Calabresi - CTO at youcast!

CTO of the company youcast!, an integrator of data video solutions and one of the most respected and active companies on the domestic subscriber TV and data provider market. Active in the Technology market for more than 15 years, with specialization in Technology, Solutions and Services for the Telecommunications Market, and with a degree in Social Communication. Currently responsible for over 30 IPTV projects on the Brazilian and South American markets.

9h20 - 10h40

 

 

Aug.28, 2019

Innovation and Disruptive Technologies | Room 11

Artificial Intelligence for AV Production

We live in the information age. Data volume is growing exponentially and we are expected to have more than 16 zetabytes of data (16 trillion gigabytes) by 2020. In this new era, devices are increasingly getting more connected and sensors are generating continuous streams of data. Artificial intelligence technologies, especially Deep Learning, have prepared to handle unprecedented data volumes and made room for incredible applications with images, audio, and video. In this panel we will address current and futuristic applications of artificial intelligence in content production, what are their implications on the companies, ethical issues, and how to get prepared for the future.

Chair: Daniel Monteiro - R&D Manager - TV Globo

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

The use of Artificial Intelligence to boost content production: Globo case studies

Nowadays, many Artificial Intelligence (AI) applications exist around us and we use them normally without realizing them. AI is mostly perceived as a new tool capable of optimizing and enhancing processes through automation in ways that were unthinkable in the recent past. Advances in this area have enabled manufacturers and broadcasters to develop smarter tools and applications to drive the entire content lifecycle. In this talk, we present how the use of Deep Learning and NLG (Natural Language Generation) techniques are impacting the creation, productivity and delivery of multimedia content broadcast by TV Globo.

Cassius Rodrigo, R&D Supervisor, TV Globo

Cássius R. D. Estrada was born in Rio de Janeiro, Brazil. He received the Electronic and Computer Engineering degree from Federal University of Rio de Janeiro (URFJ), Brazil, in 2008, and the M.Sc. degree in Electrical Engineering from the Federal University of Rio de Janeiro (COPPE/UFRJ) in 2011. He was a TV Systems Researcher at Rede Globo between 2006 and 2015. He is currently Executive Supervisor of Exploratory Research at Rede Globo. He has experience in Electronic Engineering and Computer Science, with emphasis on Signal Processing, working mainly on the following topics: image processing, video coding, digital TV and video quality evaluation.

ML and AI in Content Preparation

This presentation is about what you need to know about using machine learning and artificial intelligence in content preparation. Are you thinking about automatic clip or full-text metadata creation? Why is training so important? Different tools have different strengths. Come find out about the questions you should ask when considering this for your workflow.

Nadine Krefetz - Consultant, Reality Software

Nadine Krefetz is a streaming media consultant and industry journalist. She works with companies to strategically plan how vendors and media companies can compete. She is originally from NYC, lived in Canada for 25 years and is now in Seattle, the city of two clouds (soon to be three, based on the title of the new Google building). Please reach out via Linkedin (https://www.linkedin.com/in/ nadinekrefetz) or read her articles on StreamingMedia.com (http://www.streamingmedia.com/ Authors/6837-Nadine-Krefetz.htm)

How Artificial Intelligence Can Be Used in the Creative Communication Process

Practical and real examples of the use of Artificial Intelligence and Big Data techniques in communication projects.
We will know cases of use of these techniques in various moments of a project. from the generation of insight, content, personalization, humanization and understanding of information.

Paulo Henrique de Almeida - CEO - Casion Tech Goodies

Over 12 years working with technology for financial market, Paulo was responsible for creating mathematical models for managed portfolio analyzes and processing of investment fund quotas. Today, works on innovation, artificial intelligence and digital media performance for clients such as Heineken, Santander, Spotify, Catho, among others.

9h20 - 10h40

 

 

Aug.28, 2019

Audiovisual Contribution and Infrastructure | Room 13

Contribution Platforms / Advanced Newsgathering / Sports

It is undeniable that technological changes are impacting our way of capturing, transmitting and producing. This holds true for both journalism and sporting events. In this panel we will address these changes and their impacts in the planning of journalistic and sports coverage and show real cases of how technology has influenced the choice of simpler platforms but with advanced features.

Chair: Caio Klein - Director at TVE-RS

Electrical Engineer graduated at UFRGS, post-graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS, where he worked in many technical functions. Then, for 10 years, Caio was the Technical Director of TVE-RS. In 2005, he returned to RBS to be the Technical Manager of the Group's radio stations and then being the Operations Executive Manager of RBSTV, where he participated on the coverage of the 2006, 2010, 2014 and 2018 FIFA World Cups, the 2008 and 2012 Summer Olympic Games and the 2006, 2010 and 2017 FIFA World Cup Clubs, events where he was responsible for the RBS Group's logistic. Nowadays, he is the CEO of TVE-RS.

Technology for Live ENG - Televisa Case

The presentation will explain IP technology applied direct inside the news cameras and the workflows that will be possible using this technology. As a real case we will explain how Televisa is using this technology at national level in Mexico.

Pedro Luiz Mees - General Manager Latin America Operations JVC

Graduated in Engineering from UDESC - Brazil 2015 to Present - Latin America Operations General Manager - USA 2007 to 2015 - Latin America Sales Manager JVC - USA 2000 to 2007 - General Manager Media Trading Inc. - USA 1998 to 1999 - National Sales Manager Tecnovideo - Brazil 1997 to 1998 - National Sales Manager Floripa Tecnologia - Brazil 1995 to 1997 - Regional Sales Manager Tecnovideo - Brazil 1993 to 1994 - Regional Representative Linear - Brazil

Transforming Broadcast ENG/EFP applications:  XDCAM Air  

The presentation will describe details of the features, technologies and workflows in use in Sony’s XDCAM Air ENG/EFP production system.

XDCAM Air is the combination of multiple advances in acquisition and transmission technologies that enables secure and seamless wireless workflows from acquisition to studio utilizing a Cloud-based Content Management System (CMS) for sharing and managing content. 

The talk will provide information on how XDCAM Air enables: sharing of planning metadata to field cameras for field tagging; browse and pull clips directly from field cameras (full or partial retrieve in either proxy or high bitrates); integration with studio NLEs and Newsroom Computer and Production systems; Post files and/or live stream to social media. 

The presentation will conclude with a brief explanation of NavX – Sony’s content management system with A.I. features, which works in conjunction with the XDCAM Air and Cloud Ci services for automatic tagging of clips/events in sports applications.

Hugo Gaggioni – Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

NEWS FORMATS OF PRODUCTION AND CONTRIBUTION OF CONTENT IN EVENTS AND ENG PRODUCTION

This presentation will address new concepts of contribution and production of ENG events / funding that Globo Group has been adopting over the last years and the respective impacts on the productions / channels. We will also point out how the internet has contributed to the dissemination of these technologies, favoring a perfect integration of all resources.

Henrique Lopes - Coordinator of Operations and Events at Globosat

Coordinator of Operations and Events at Globosat with 22 years of experience in the External Production area, working directly in the production of Mobile Units, ENG, National and International Events, meeting the various demands of Globosat Channels. Throughout these years it was possible to participate in the formatting, planning and implementation of several large projects (events / recordings) for Globosat channels. From 2005, I started a new cycle in the company, leading the technical and operational teams of the area.

Journalism and sports via IP: the revolution continues

A brief summary based on real live production experiences with IP technology. Image selection and post production via remote master in real time. Automated artificial intelligence cameras for arenas and training centers. Cases: Northeast Cup, Paranaense Championship, Sao Paulo Junior Football Cup, Brazilian Rugby Championship, Super Drift Brazil, Palmeiras, Grêmio.

Fábio Eitelberg - Director of 2Live and Ablink

Fabio Eitelberg is the director of 2Live and Ablink, responsible for over 400 productions and live broadcasts of corporate, sporting, entertainment and branded events. With LiveU technology, he has developed new production formats, including cutting and remote finishing via IP. Journalist and documentarist, he worked at SBT, Record, TV Cultura and Univesp TV, creating, producing, presenting and editing numerous programs in the areas of Science, Culture and Education. Former Esso Journalism Award finalist and winner of the Aberje and Biodiversity SOS Mata Atlântica awards.

9h20 - 10h40

 

 

Aug.28, 2019

SET Radio | Room 16

Transformation of Radio ( Metamorphosis)

Radio and its audio content remain as desire of consumption.
The various alternatives of access, from the traditional radio receiver, from the vehicular to the platform of the internet with app and hybrid.
Broadcasters and the success stories with the new format.

Radio does not perish, it remains.

Chair: Eduardo Cappia - EMC Director / Deliberative Board SET

1979 Graduation from the University of Mogi das Cruzes. Electrical Engineer with qualification in: Electronics and Electrotechnology. Technical Advisor propagation - FM Antenna Systems Shively Labs. Director of SET Radio; Technical Leadership AESP - since 2011 and Director of the EMC Company - SOLUTION IN TELECOMMUNICATIONS from 1991. Active participation in Regulatory Groups and Discussion Standardization Sector, working in the Radio AM to FM migration process since 2009.

Technological Drivers of Radio Transformation

The permanence of RADIO in the US advertising market.
Indexes and research show the ranking of access to radio content for different age brackets.
Trend towards substitution of access to the vehicle via terrestrial broadcasting with “on-line” and “on-demand consumption – Podcasting” , Digital HD Radio and the hybrid model.
The smart speakers phenomenon.
The influence of connection via smartphones and activation of the radio chip set in cellphone equipment.

Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

360º RADIO

Radio lives one of his best moments for broadcasters who have transformed their stations in real communication and media companies, without limiting themselves to the natural and technical constraints of our environment.
Rádio 360º is the creation and commercialization of content with distribution on various platforms.

Marco Moretto - Director of Hot107 FM Radio

Marco Moretto began his radio activities as a teenager. Integrated in the area, he professionalized and specialized in administration focused on the communication vehicle. He is one of the youngest radio administrators in the state of São Paulo. Director of Hot107 FM Radio. He graduated from the Bauru University Center and specialized in FGV - School of Business Administration of São Paulo. Member of the AESP Executive Board - 2019-2021.

What is the future vision of radio with image?

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Carlos Aros – Director at Rede Jovem Pan News

A journalist from the Cásper Líbero School, CARLOS AROS has worked in the editorial offices of Rádio Jovem Pan and Rádio CBN, where he was editor-in-chief. At the Jovem Pan Group, he was portal editor, reporter and anchor on the Jornal da Manhã, Morning Show and Radioatividade programs. He is currently content director at Jovem Pan News Network. He has specialized in covering technology, a field he works in as a commentator and consultant. He won the 2017 Specialists Award in the Information Technology category and was a three-time nominee for the Comunique-se Award in the Technology category in 2015, 2016 (finalist) and 2017.

11h - 12h20

 

 

Aug.28, 2019

Hot Session | Room 12

OTT as Support for New Business Models

Our world in full, accelerated and constant transformation, the impact of new habits of consumption and behavior, the FANG, increasing competition for retention of attention? How are communication groups preparing for this challenge that will create a profound impact on their structures and strategies in terms of culture change, cost optimization and the search for new revenue? Faced with this new scenario, beyond the challenges of delivering reach, retention and a dialogue with the public while keeping the long tail for advertisers, how do these companies present their strategies for the universe of content distribution across multiple platforms? How do you understand your new business models, which bring a B2C scenario to a market that has always acted in the B2B model? How to have the balance between advertising and signature on your OTT platforms?
In this panel we will discuss all of these issues that are now the focus worldwide.

How media companies must build customer-centric platforms that respond to changing industry needs by connecting

Luis Mauricio Chopard Bonilauri - Managing Director at Accenture - Communications, Media & High Technology

Experienced Managing Director with a demonstrated history of working in the Communications, Media and Internet industry. Skilled in M&A, Business Planning, Business Process Design, Enterprise Architecture and Digital Transformation programs. Strong business development professional graduated from CoppeadUFRJ. Luis currently leads consulting practice for Communications, Media and High Team within Latam region at Accenture

How is Jovem Pan doing its Digital Transformation?

Roberto Araújo - CEO of Jovem Pan Group

CEO of Jovem Pan Group with MBA in FIA with specialization in Cambridge, Lion and Beijing. His career is based on the structuring of companies in multiple segments. He is an enthusiast about the future and how technology will transform human relationships.

Globoplay - Who We Are and Where We Go

Tiago Lessa - Head de Marketing, CRM e Inteligência Globoplay

Head of Marketing, CRM and Intelligence Globoplay Tiago Lessa studied Business Administration at the Federal University of Rio de Janeiro and holds a specialization in Marketing from Coppead. He began his career as a trainee at Varig, had a long stint at Petróleo Ipiranga and has been with Grupo Globo for 12 years. Within Globo Group, he has been a leading player in the development of Telecine Network digital strategies and today he is responsible for Globoplay's Marketing, Acquisition, Engagement and Business Intelligence areas, where he has been promoting a major transformation focused on the multi-channel journey and consumer.

11h - 12h20

 

 

Aug.28, 2019

Technology and Business | Room 11

Big Data, Analytics and Audiovisual New Business

In this panel we will discuss how companies operate in the market using their data and how leading vendors in the industry prepare to meet business needs.

.

Chair: Hugo Nascimento – CTO na Ad Digital

Graduated in engineering, has 15 years working in Brodcast and PayTV projects in various fields such as IPTV, DTH and production and post-production environments. In his career, he has worked in leading companies and clients in the market, such as Cisco, Google, Telefonica, etc., as well as projects involving multidisciplinary teams in various countries for Telefonica, Megacable, Claro, NET and his experience includes projects in pre- and after-sales with deep technical knowledge in this market. It has worked in the most demanding markets such as Germany, the United States, Mexico, Colombia, Argentina, Spain and others.

Audience Insights is Not Magic - An Approach to Speeding Up Your Journey with Artificial Intelligence

892/5000
There are many stories around how Big Data, Advanced Analytics, and Artificial Intelligence solve big problems in our industry. The potential is immense. From significant gains in production processes to increased sales, no matter the point in the value chain, data is always the highlight during these narratives. It turns out that data alone without a well-structured analysis approach is nothing more than buckets of sand, gravel and rebar. Just as Artificial Intelligence is not magic, so is Audience Insights.
During this session we will explore significant gains and innovations in audience intelligence and lead the way from the stones to the building supply store that are some data lakes for the beautiful ready-to-live mansion, applying advanced analysis and artificial intelligence on the data that is spread inside and outside companies.

Washington Cabral - Client Technology Advisor for Media; Entertainment – IBM

Washington has spent the last 28 years of his professional life in the IT field. The curiosity and enthusiasm for new knowledge found the perfect marriage when it started to devote itself in the last 6 years to the media and entertainment sector. The radical transformation driven by emerging technologies that the industry faces is the ideal setting for developing disruptive ideas that could make a difference to the future of the sector.

Big Data Applied in the Daily Life of a Communication Group

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Roberto de Oliveira Filho - Technology Coordinator at PRC

Roberto Oliveira has 15 years of experience in technology. He has held various positions in companies such as Buscapé, O Boticário, Apontador, Silicon Valley startups and currently manages the RPC technology team focused on BI solutions, Big Data, Machine Learning and innovations focused on business and entertainment.

Big Data in real world, a data usage view for business decision makers

Use of data and analytics to help understand consumption, and Business Intelligence, Deep Learning for hypothesis testing. Price collection and offline video processing to gain intelligence and help know how to execute market-based decision making.

Daniel Lopes - Head of Data at InfoPrice

Graduated in Computer Engineering from UniSALESIANO, trying to complete a Ph.D. program at IPEN/USP. Project active researching about melanoma skin cancer detection by image processing and Deep Learning (AI). Fond of intelligence, statistics, such as machine learning techniques, big data, data mining, and recommendation systems.

11h - 12h20

 

 

Aug.28, 2019

Content Production | Room 13

Live Journalism: Technological Transformation and Operational Efficiency, Flexibility and Cost Reduction

Every day, journalists and television producers and technicians are forced to find ways of publishing their journalistic investigations at increasingly shorter intervals of time: in hours, minutes and even in real time. The demands of an audience increasingly voracious and demanding in the coverage of the facts require increasingly efficient infrastructure and the means of disclosure. The ability to transform the traditional methods of covering facts in the field is a crucial point for organizations in the capture, investigation and distribution of news content.

The use of a set of tools and workflows by professionals, and the correct use of the technologies have become a major ally for transmissions on the most diverse content distribution platforms. On this panel, we will have the opportunity to listen to and debate with four of the most experienced and respected journalists on Brazilian free-to-air television; how they technology in the field to cover one of the greatest tragedies in Brazil’s recent history: The Collapse of the Brumadinho Dam in Minas Gerais.

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Chair: Raimundo Lima - Editorial Director of SET Magazine and Director of Technology and Operations - SBT

In activities on free-to-air television since the 80s, he has worked for the main broadcasters of the country:INTERACTIVE SPORT / RJ - Production Director; TV CULTURA / SP - Operations Director; BAND / SP - Head of Journalism Production, Production Director, Director of Operations and Technology; GLOBO INTERNATIONAL / NEW YORK - Editor and Producer; DIÁRIOS ASSOCIADOS / MANCHETE - Program Director. Education: UFF - Fluminense Federal University; PUC / SP - Pontifical Catholic University; SONY Institute of Video Technology - USA; UnB - University of Brasilia. He is currently Editorial Director of SET Magazine and Director of Technology and Operations of SBT.

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Roberto Cabrini - Presenter and Editor-in-Chief of Reporter Connection - SBT

Considered one of Brazil’s leading journalists, specializing in investigative journalism, war coverage and the defense of human rights, he has won practically every important award in his field (the Esso Award, the Press Trophy, the APCA, Vladmir Herzog and Líbero Badaró Awards. among others) in a career spanning three decades. More than anyone, Cabrini knows the importance of technology allied with the principles of competent and responsible investigative journalism.

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Márcio Campos - Reporter of Jornal da Band

Márcio Campos, journalist from the University of Taubaté in 1995, has been a TV Band reporter for 16 years. He participated in the coverage of important events like the TAM accident in Congonhas , the Air France accident, the Nardoni couple crime , the kidnapping and death of young Eloá, the landslides in Santa Catarina, the Bruno case, the Kiss nightclub fire, the Morro do Bumba landslide in Niterói; he had mediated electoral debates such as for the governor for the state of Rondônia in the last elections, the impeachment process of former president Dilma Roussef, the collapse of the Samarco dam in Mariana and the Brumadinho dam, specializing in long duration live transmissions. Currently he is a reporter of Jornal da Band where he participates in coverages of several fields: behavior, politics, economics, culture and agribusiness. In December 2008 he released the book A tragédia de Eloá – Uma sucessão de erros (The tragedy of Eloá – a succession of mistakes) about the murder of Eloá Pimentel. In June 17th, 2011, he began hosting Primeiro Jornal, then he eventually moved on to host Brasil Urgente and in June 2nd, 2012 he earned his own news time, Acontece, which airs on Saturdays.

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Eduardo Ribeiro - Domingo Espetacular Anchor and RecordTV Special Reporter

Before he was the anchorman on the Domingo Espetacular program of Record TV, Eduardo Ribeiro presented the news program, Jornal da Record, Especial de Sábado (current affairs), and was one of the members of the TV station’s special reporters’ hub. A journalist from Curitiba, educated in the interior of Paraná state, Eduardo also worked for entities like Rádio CBN, Jornal O Globo, Portal Terra and TV Bandeirantes. He presented the first news program of the news channel, Record News, in 2007, and since then he has been to the fore in providing live journalistic coverage throughout Brazil and around the world. This year alone, he was live anchorman on over 10 occasions . Situations like the investiture of the new President of the Republic, the Brumadinho tragedy and the humanitarian crisis on the borders between Brazil, Colombia and Venezuela. Eduardo has a career spanning twenty-one years and, in March, took over presentation of the Domingo Espetacular program.

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Carine Tavares - Reporting Head - Globo BH

Carine Tavares is a journalist, graduated in 2000 from Uni-BH and postgraduate in Digital Media Production from PUC / MG. She was a reporter for SBT at Triângulo Mineiro, producer and presenter at TV Alterosa / Divinópolis, returning to Belo Horizonte in 2004, as producer of TV Alterosa / BH. In 2010 she was hired as a producer of Globo Minas and since December 2016 has been in charge of the station's reporting.

11h - 12h20

 

 

Aug.28, 2019

SET Radio | Room 16

Fewer Interferences and More Channels in the Air

Conflict in Radio Dial Reception

Do the changes in Radio Broadcast Regulations as proposed by Anatel Public Consultation N. 24 from 2019, threaten Radio’s business model? How to reconcile the increase of airwave channels, with less interference, while maintaining the economic viability of broadcasters?

If on one hand we can accommodate many more broadcasters, on the other hand how not to “bother” the currently existing ones? Rural areas and regions more distant from urban centers may become a reception conflict area .

 

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Chair: Claudio Lorini - Director of Lorini Engenharia

Electronic Engineer with specialization in Telecommunications and Information Networks from the Pontifical Catholic University of Rio Grande do Sul - PUC. Lawyer with specialization in Telecommunications Law also by PUC. Worked at Rádio e TV Gaúcha / Stemac - Generator Sets / Indelsul - Telecommunications Industry He is managing partner of Lorini Engenharia Ltda./Loriservice - Broadcasting and Telecommunications - Founded in 1981 - Porto Alegre / RS.

RECEIVERS AND THEIR EVOLUTION! SENSING (CPqD tests)

Based on this year's CPqD tests, specially contracted by ABERT, the current situation of the receivers was evaluated, proposing to update the FM Technical Regulation in its latest 2010 version, originally generated in 1998. (Resolution 67/1998 - ANATEL).
An objective approach on the evolutionary theme of FM service.

Marcus Aurélio Ribeiro Manhães - CPqD Researcher

He has been a telecommunications researcher since 1984. He has been researching and developing topics involving technology, education and society. His works include the Internet, digital cities, fixed and mobile telecommunications, digital inclusion, optical systems, radio, digital TV, interactivity channel, radio frequency channel plans and propagation models. Has experience in channel coding, optical transmission, modulation, radio frequency spectrum optimization and channel planning. Graduated from the Methodist University of Piracicaba and master in Education from the State University of Campinas. His research in the field of education and psychology culminated in obtaining the master's degree. In May 2019 - by CPqD - concludes receiver evaluation report, FM channel protection relationships to motivate proposal for amendment of Technical Regulation.

NEW FM REGULATIONS - TRENDS AND IMPACT

Anatel is undertaking a preliminary evaluation of the contributions received during Public Consultation N. 24, published on June 17, 2019, their technical arguments and the trends towards the New FM Technical Regulations (highlighted here.
It is taking into account the public hearings and submissions from the representatives of broadcasters, with the aim of using the extended band to accommodate the Migration and to govern the use of of all modalities of services on the band. Above all, it seeks to protect the public interest in the provision of the best services, which has always been the final objective of providers and users.
His presentation will give an overview of the deadlines involved in developing the Regulations, the intermediate phases and their actual coming into force and effect.

Paulo Eduardo dos Reis Cardoso - Coordinator of Administration of Basic Broadcasting Plans / Spectrum, Orbit and Broadcasting Management - ORER

He holds a doctorate from DECOM-FEEC-Unicamp (2018), researching the Broadcasting Regulation with the emphasis on Digital TV; a master’s in electrical (Electronic) Engineering from DEMIC-FEEC-Unicamp (2005); and an undergraduate degree in Electrical Engineering from FEEC-Unicamp (2002). He holds the position of Regulation Specialist at the National Telecommunications Agency - Anatel, where he coordinates the Administration of Basic Broadcasting Plans within the Spectrum, Orbit and Broadcasting Department; and is leader of the GRR6 Reporting Group (Broadcasting) of the CBC2. Prior to this, he had worked at the Regional Management office of Anatel in São Paulo, working with Licensing and Amendments to the Technical Characteristics of broadcasting stations; Technical Supervision of broadcasting entities; and in solving radio interference problems in any telecommunication system. He was technically responsible for the proposed modification to the Technical Regulations for Frequency Modulation Sound Broadcasting and for analyzing the technical feasibility processes for including or altering the Basic Distribution Plan for Frequency Modulated Sound Broadcasting. He was a Brazilian government observer at the Digital Sound Broadcasting tests, both in the tests of the US standard - HD Radio, in 2008 and 2012, and the tests of the European standard - DRM, in 2010. He worked as a Telecommunications Researcher at the Fundação Centro de Pesquisa e Desenvolvimento em Telecomunicações (Telecommunications Research and Development Center Foundation) - CPqD.

MODIFY THE FM REGULATION RESOLVES MIGRATION?

The analysis of ABERT's Radio Director will show how the possible amendment of the FM Technical Regulation could contribute to allocate all Migrant AM stations to FM.
The balance of the Basic Plan and its planning with the unfeasible in the conventional FM range (88 to 108 MHz) accommodated in the extended range (76 to 88 MHz) would not reach a hundred stations. Thus the viralization of FMs would not pose a threat to the existing ones and would have their coverage area preserved. How far?
Learn about the decisive fate of FM broadcasting in Brazil, combining a business model with the preserved reception of radio content on the ground.

Andre Ulhoa Cintra - Radio Director - ABERT

Communications Engineer - Consultant specialized in the planning of broadcasting channels. Director of Radio Abert and currently working on the FM Channel, by ABERT to accommodate the migrant channels. Developed by SET work to accommodate the TV channeling in the process of planning the TV Digital TV channeling.

12h40 - 13h40

 

 

Aug.28, 2019

SET Tech Break | Room 16

SONY

HDR Live Production Application for Broadcast

Hugo Gaggioni - Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

14h - 15h20

 

 

Aug.28, 2019

Hot Session | Room 12

Future of Media: Technology and Consumer Habits

This tracking has been conducted for at least five years, seeking to identify how technologies have been affecting consumer habits.
How does media consumption vary by age, generation, region, social class?
Which innovations tend to perpetuate and which are just hypes?

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Chair: Roberto Franco - Head of Institutional and Regulatory Affairs– SBT

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET - Brazilian Society of Television Engineering - from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL's Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.

Television consumption between generations

We currently have five generations living together, each with different behaviors and values. The type and format of content that each generation consumes impacts the development of new types of programming and distribution models. Melissa Vogel, CEO Brazil of Kantar IBOPE Media, presents how these generations are consuming and what is relevant to each of them in the search for information and entertainment.

Melissa Vogel - CEO of Kantar IBOPE Media in Brazil

She has more than 23 years’ experience in the media research and intelligence market, having held positions at Kantar IBOPE Media in Brazil and Panama, as well as global experience at Kantar Media. Melissa has held leadership positions in different areas of the company, such as Sales, Customer Service, Development of New Business, Operations, Marketing and Products. Within the scope of the remit in Brazil and LatAm, she has an in-depth understanding of clients’ needs, collaborating with the industry in developing metrics, products business encompassing the company’s complete portfolio and range of services. Before heading up Kantar IBOPE Media in Brazil, she was Global Director for agencies at Kantar Media, as well Executive Director, Multimedia for two years, for the Target Group Index Radio measuring business. Melissa has a degree in Radio & TV from the University of São Paulo - USP, and has a graduate degree in Communication with the Market from the ESPM and in Administration from Fundação Getúlio Vargas. She was professor on the ESPM Market Intelligence graduate course.

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Anwar Nassar - CEO Lotier International

Lotier International is a company that specializes in the development of leading-edge solutions in media, video and telecommunications in the markets of Latin American, Europe and India. The Lotier portfolio of partners includes global leaders like Amdocs/Vubiquity, Gracenote, Comcast, Verizon, and Intel among others, and joint projects undertaken with leading telecommunications companies, including the Claro Group, Telefonica, Oi, Algar, Telecom Argentina, VTR and other dozens of operators in the regions where it operates. Before assuming command of Lotier, Anwar worked in the real estate investments markets as a partner at Metágora Capital and in partnerships with the Colony Capital fund, GE Capital and the Trump Organization. Anwar has a master’s from Columbia University, NY.

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Georgia Jordan - Market Analyst at Kagan

Georgia Jordan is a market analyst at Kagan, a media and telecommunications research group of S&P Global Market Intelligence, focusing on the Pay TV and broadband markets in Latin America. She has covered the telecommunications, media and technology sector since 2009, initially as a journalist, then later as a market analyst specializing in the Latin American telecommunications industry, including fixed and mobile services, technology and regulation.

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Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

14h - 15h20

 

 

Aug.28, 2019

Innovation and Disruptive Technologies | Room 11

Voice Assistants and Chatbots: The New Consumer Relationship

How is established the new form of communication and interaction using voice and chatbots assistants, enabling potential new businesses and models.

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Chair: Marcelo Guerra - Manager of Technology in Digital Media at TV Globo

Hands-on IT/Broadcast executive, as Digital Media Technology Manager leading multidisciplinary team for digital media transformation program, composed of teams from Technology Architecture, Big Data, BI, Projects, R&D, Support, Applications, Telecommunications, Innovation, Media Operations and Platforms, through WBS construction, delivery plans, follow-up meetings, documentation, integration points, risk analysis and conflict resolution. Working on the TV and digital media market since 2005, experienced in partnerships, project management and processes, with national and international awards.

Amazon Alexa

Amazon Alexa - the new frontier of the voice.

José Nilo Cruz Martins - Country Manager Alexa Skills at Amazon

José Nilo Cruz Martins currently works at Amazon's Brazil office as Country Manager for Alexa Skills & AVS. From 2011 to 2018 he was Country Manager of AWS's operations in Brazil. At Google, from 2007 contributed to the launch of the operation "Google Enterprise" in Brazil. He was the general manager in Brazil of the software company Ariba in 2001. He is Brazilian, native of São Paulo.

Let's Talk?

With so many messages we receive every day, how can we stand out? Smart contact can make a brand more present in your customer's journey.

Luis Motta - UX Customer Success – Take

UX Designer at Take, with experience of designing smart contacts for well known brands such as Globo, Caixa Seguradora, Heineken and Porto Seguro. Also, winner of the first Chatbot hackathon in Brazil

Globo: a new journey in the world of voice assistants

In the coming years, voice commands will change the way we communicate and consume content. Globo has already begun to experiment how to deliver unique experiences for voice assistants. In this keynote, Globo will share what to have in mind when designing a new voice app. 

Eliseu Barreira Junior - Digital Media Coordinator at TV Globo

He is currently Digital Media Coordinator at Globo TV. He has been managing projects for voice assistants, such as Google Assistant, since 2018.

14h - 15h20

 

 

Aug.28, 2019

Content Production | Room 13

e-Sports

Content production with engagement and entertainment. The audience phenomenon from the perspective of great media, editorial and event professionals.

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Chair: Gui Barbosa, Head of Business, nøline culture

Currently, Gui Barbosa is the Head of Business at nøline culture, agency focused in the creation of strategy and content for brands that want to communicate with the geek and gamer target. Before that, he held the Head of Sales & Partnerships position at BBL, entertainment holding that administers ESL in Brazil. Previously, he founded LGZn Marketing Consulting and also occupied prominent and lead roles on multinationals such as Cerner, Universal Music Publishing and Deloitte.

Why e-Sports is the next Big Business?

Brazil today is the third largest audience in electronic sports in the world, losing only to China and the US, How has this market reached so fast that number of audience and what is certain and uncertain in this market today in Brazil? In this presentation we will discuss the behavior of the brands on this new modality and the challenges of this sector.

Moacyr A. Alves Junior, Sócio / Diretor da Talent Experts

Director of Talent Experts company in the eSports business and the creation of audio and video content aimed at young audiences. Worked in companies such as Germany's ESL, 1080partners from USA and Halo Digit from China and was adviser to the federal government in the audio visual secretariat for 6 years for the gaming industry. He is also president of ACIGAMES (Industrial and cultural trade association of Brazilian electronic games) with subsidiaries in Italy, USA and Argentina.

e-Sports

In progress

Felipe Santana Felix - Product Manager - ESPN Brasil

Communicator passionate about video games, has already rolled the world and Brazil covering competitions and games events. Founder of the defunct portal Selecter, he was a reasearch player for Riot Games North America for the Legends Rising documentary, helped Editora Europa in its eSports magazine and is currently one of the responsible for eSports as a product on ESPN Brazil.

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Bernardo Mendes - Gaming @ Cheil, CHEIL Worldwide

Prior to joining Cheil's team, Bernardo worked at Turtle Entertainment, owner of ESL (Electronic Sports League), managing the company's business areas and collaborating in the development of the local e-sports market with the national league “ESL Brazil”. Premier League ”and major event productions such as“ Clash Royale Crown Championship ”,“ ESL Pro League Finals São Paulo ”and“ ESL One Belo Horizonte ”. He also served at Futura Networks (owner of Campus Party) and MCI Group. Throughout his career, Bernardo also records work performed for clients such as Facebook, Paypal, Submarine, Alive, Sound, 3 Hearts, Outback, Uber, Safe Harbor, Otima, IBM, Riot, Activision Blizzard, Tencent Games, Intel and RedBull. Gamer Specialist brings to his first spell at an advertising agency his broad vision and understanding of the uniqueness and great potential of the gaming market in Brazil, thus contributing to the community and translating what such a scenario means to " non-gamers. ”Its trajectory makes it even more possible to connect the market tips while maintaining a good tone for different campaign lines, whether those with professional potential, in the case of e-sports, or those related to Pop Cult trends.

14h - 15h20

 

 

Aug.28, 2019

SET Radio | Room 16

The podcast has viralized

Podcasts are definitely on the lives of people , on the radar of content producers and on the marketing executives’ agenda. The growth of this market is exponential. It is a global phenomenon and, more recently, has gained great prominence in Brazil in the discussions about new developments and opportunities in the media.
This panel will provide an overview of podcasting market both from the radio perspective as from the perspective of the producers of the other segments of the media. Monetization models will also be discussed and its technologies.

Chair: Marco Túlio Nascimento - Diretor da ZYDigital

Telecommunications Engineer graduated from Fluminense Federal University and Member of the Deliberative Council of SET. With a career in broadcasting, he worked at Sistema Globo de Rádio where he held the position of General Manager of Technology and was responsible for Engineering, IT and Operations. He is currently director of ZYDIGITAL, a company he founded in 2015 that operates in the technology and media market with the proposal to contribute to the reinvention of radio, creating a new form of audio consumption, a new listening experience. ZYDIGITAL develops studies and solutions in the areas of radio, streaming, smartphone apps, voice apps and podcasting.

Ricardo Gandour

Part 1 - The Podcasting Market (Case 1)

Ricardo Gandour - Journalism Executive Director of CBN Network

Ricardo Gandour is executive director of journalism at the CBN Network and member of the editorial committee of the Globo Group. He holds a master’s in Communication Sciences (ECA-USP), civil engineering (USP-São Carlos) and journalism (Cásper Líbero). He was Visiting Scholar at the Columbia Journalism School (2016). He is a member of the boards of the Columbia Global Center Brazil, the Instituto Palavra Aberta, the startup ImpactMania (California) and WAN-IFRA News Publishers Association Latin America. He holds specializations in Publishing (Stanford University), Advanced Management (Insead) and Administration (FGV). He was content director at Grupo Estado (2006-2015), executive director of the “Diário de S.Paulo” newspaper (2002-2006), director for publications of publishers Editora Globo (2000-2002), founding director of publishers Editora Publifolha (1995-2000) and reporter and editor at the “Folha de S.Paulo” newspaper (1990-1995).

Part 2 - The Podcasting Market (Case 2)

Magê Flores - Folha's journalist and host of the Café da Manhã podcast

Born in São Paulo, Magê Flores has been a journalist with Folha newspaper for six years. She also worked for Globo News and Radio CBN, where she began her career as a journalist. She specialized in gastronomy journalism and, at Folha, she was a reporter for the Comida (Food) supplement of the magazine “São Paulo” and editor of “Primeira Página” newspaper. Since January she presents the daily news podcast Café da Manhã (Breakfast), alongside Rodrigo Vizeu.

Part 3 - Podcast Monetization Technologies

Rodrigo Tigre - Country Manager na RedMas / Audio.ad

Rodrigo Tigre has over 25 years’ experience in the digital market and is a partner at RedMas / Audio.ad, the first digital advertising audio solutions company in Latin America, and is currently chairman of the digital audio committee at IAB Brasil. Tigre created his first company in 1994, a publisher and distributor of CD-ROMs, and in 1996 he began developing projects for the internet, including GamesMania, a games portal in 5 languages, and Netbyte, an e-commerce company dedicated to Games. In 2006, he created a portal dedicated to the female public (Feminice), later acquired by Bolsa de Mulher, where he worked as new business director. Prior to taking up this new position, he was the local shareholder of Populis, a premium content network acquired in 2016 by RedMas / Audio.ad. Headquartered in Argentina , and having opened an office in São Paulo in 2016, locally it has over 100 clients, including Nestlé, LG, and Coca-Cola. Besides Brasil, RedMas / Audio.ad has offices in over 15 countries in Latin America and in the USA, and with a staff of over 200. Since 2011 it has been part of the Cisneros Group, one of the world’s largest private media, entertainment, telecommunications and mass communication products group.

15h40 - 17h

 

 

Aug.28, 2019

Technology and Business | Room 12

Consumer Experience in OTT / Direct to Consumer in Media Companies

With the evolution of the new OTT TV services, besides the new product experiences, the industry has the opportunity to transform the consumer relantionship. We will discuss the new consumer journeys on media consumption and the new technologies that supports the omnichannel conversation.

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Chair: Marcelo Guerra - Manager of Technology in Digital Media at TV Globo

Hands-on IT/Broadcast executive, as Digital Media Technology Manager leading multidisciplinary team for digital media transformation program, composed of teams from Technology Architecture, Big Data, BI, Projects, R&D, Support, Applications, Telecommunications, Innovation, Media Operations and Platforms, through WBS construction, delivery plans, follow-up meetings, documentation, integration points, risk analysis and conflict resolution. Working on the TV and digital media market since 2005, experienced in partnerships, project management and processes, with national and international awards.

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Daniel Costa - Co-Founder and Chairman | TAKE

Graduated and Postgraduate in Business Administration and Marketing from UFMG, Foreign Trade at UNA, MBA from FGV / OHIO University in E-Business and Innovation and Entrepreneurship course at Stanford.

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Fernando Teixeira - Solutions & Strategy Director, Latam | Adobe

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Customers First

In a world where deep and meaningful relationships are in decline, both in C2C and B2C, finding ways to create personal and engaging experiences is one of the main challenges businesses face. In the entertainment and OTT business this is particularly true. You have multiple touchpoints with your customer, but you can very easily push him away. What sets the difference between succeeding or failing at this is a brand’s ability to put customers first. In a brief 20 minute presentation, I will try and give insights on how Globo Group is looking at this challenge and positioning itself to establish a true 1-2-1 relationship with consumer

Antonio Forjaz - Head of CRM & Consumer Journey / Globoplay

Currently working as Head of CRM & Salesforce Marketing Cloud for globoplay, a leading streaming service platform in Brazil. Responsible for developing and managing our customer relationship strategy (working on both conversion and engagement). Previously worked in Mobile strategy @Samsung Electronics in London. Worked with multiple divisions (Marketing, Sales, Commercial Finance), ensuring they were aligned with the overarching Strategy set by head of IM Sales. Also developed experience in project Management, Sales and Media through several placements in global companies such as Telecine (Group Globo Fox Universal MGM Paramount) and Fremantle Media (Bertelsmann Group RTL) Completed an MSc in Management at Cass Business School (London) with distinction, after pursuing an IB undergraduate in Barcelona, Toulouse and San Diego.  

15h40 - 17h

 

 

Aug.28, 2019

Technology and Business | Room 11

Building a Culture of Innovation

You are our guest to participate in this panel that will bring real cases and examples of innovation models in different companies, both in the broadcast industry and other sectors, addressing different models of innovation and bringing a profile of the skills that this new professional needs have and how we can help on this journey.

Chair: Carolina Duca Novaes - Technology Manager - TV Globo

Graduated in Electrical Engineering by Mackenzie University, MBA in SMaster of Strategic market management by ESPM and Master in Digital Communication Systems by Mackenzie University. I am currently technology manager at TV Globo in Recife.

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Pierre Lucena, Presidente do Porto Digital

President of Porto Digital (Recife Technology Park, chosen three times by Anprotec as best innovation environment in Brazil), PhD in Administration / Finance at PUC-Rio and Professor of Finance at UFPE. He was Rector of the Guararapes University Center (UNIFG) and Vice-President of the Diario de Pernambuco. He is a researcher in the capital markets area and was also Deputy Secretary of Education of Pernambuco.

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Roberto de Oliveira Filho - Coordenador de Tecnologia na RPC

Roberto Oliveira has 15 years of experience in technology. He has held various positions in companies such as Buscapé, O Boticário, Apontador, Silicon Valley startups and currently manages the RPC technology team focused on BI solutions, Big Data, Machine Learning and innovations focused on business and entertainment

Relevant skills in the job market

As some functions lose relevance in the market because they will cease to exist, other groups grow in importance. Some skills gain importance as companies evolve along with technologies.

Anna Leticia Azevedo - Talent Acquisition Manager / TV Globo

Current Position: Talent Acquisition and Employer Branding Strategy Planning at TV Globo. More than 20 years of experience in different HR roles (employer brand, Talent Management, Talent Acquisition, Performance Management, Engagement Research, New Talent Training and etc.

15h40 - 17h

 

 

Aug.28, 2019

Content Production | Room 13

Original Content – The End of Viewports?

The way we consume content has broken walls that once bounded if the content was made for open TV, pay TV, cinema.
With the evolution of content consumption via OTT platforms across multiple device types, the viewport concept is becoming increasingly irrelevant as narratives become increasingly important for audience engagement.
In the panel, the guests of Brasil Audiovisual Independente debate on the future of audiovisual consumption and how the development of original quality content can be the differential for the achievement of the target audience.

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Chair: Mauro Garcia - Executive President of Bravi (Brasil Audiovisual Independente) / SET Deliberative Council

Forty years of experience in the area of communications, especially on television, in nationally and internationally recognized companies. Titular Member of the Conselho Superior de Cinema (Cinema’s Superior Council) and Associate at the Academia Brasileira de Cinema (Brazilian Cinema Academy). Director of Programming at TV Cultura from São Paulo and Director of Special Projects between 2005 and 2010; responsible for the implantation and format of new channels in the Multi Programming for Digital TV and the New Medias area of Fundação Padre Anchieta: UNIVESP TV (Universidade Virtual do Estado de S. Paulo and MULTICULTURA. Creator, implementer and Content Director of TV Rátimbum, the first Brazilian children’s channel on cable TV. CEO, between 1998 and 2001, at ACERP – Associação de Comunicação Educativa Roquette-Pinto, maintainer of TVE Brasil and of Radio Broadcasters MEC AM e FM (Social Organization – a non-profit private company); as President of the Associação Brasileira das Emissoras Públicas Educativas e Culturais (Brazilian Association of Educational and Cultural Public Broadcasters), ABEPEC in 1999 and 2000; Former-President of Conselho da Rede de América Latina (Latin America Network Council), with headquarters in Uruguay, which encompasses public broadcasters, private and independent producers throughout Latin America. He is responsible for the development of strategic projects in television and other media, like the implantation of TV Cultura Channel & amp; Art for the Ministry of Culture; for the development and implementation of the Brazilian cable TV channel CINEBRASILTV; Digital TV channels and TV on the Internet for Instituto Embratel 21. In sync with the new audiovisual industry and with the convergence of multiple platforms and new regulations of audiovisual sector for distribution of video audiovisual content on demand.

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Roberto d'Avila - Founder of Moonshot Pictures

Founder of Moonshot Pictures, specialist producer of audiovisual projects for cinema and television, operating in the market since 2001. Currently has 7 programs airing on GNT, "A Louca das Plantas", "Que Seja Doce", "The Taste", "Cozinheiros em Ação", "Que Marravilha! - Aula de Cozinha" and "Credo, Que Delícia" and "Me Deixa Dançar" released in March. In parallel, the producer has just filmed its first series for Netflix "Spectros", and debuts in the second half of this year the 4th season of "Sessão de Terapia".

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Adriana Favaro - Commercial Director at Kantar IBOPE Media

Commercial Director of Vehicles at Kantar IBOPE Media and considered one of the most influential media professionals in the country.She has over 25 years of experience in the market and stints in major players.The executive has been Vice-President of the SP Media Group, Chairman of the Abap-Redes Commission and Member of the Technical Committee of CENP.