One of the largest revolutions in the audiovisual distribution industry involves the use of 4G and 5G mobile telephone networks. For now, the major question to be resolved is how to establish convergence between broadcasting and broadband.
For Cristiano Akamine, Ph.D. in electrical engineering and researcher of the issue, although the answer is not that simple, it is possible to believe in a convergence. “It is important to demystify 5G, which will soon be present in everything we can imagine. Currently, each of these two areas, broadcasting and broadband have their own demands for service and operations, therefore it is possible that they can work together”, he asserts.
Akamine is a member of the deliberative council of the Brazilian Society of Television Engineering (SET) and will be moderator on the panel “Audiovisual distribution in 4G/5G”, which takes place between 2 and 3:20 pm on August 26th at the 31st Technology, Media and Entertainment Conference organized by SET.
There will be five speakers on the panel: José Marcos Camara Brito, who, in addition to an extensive and sound academic career, is general secretary of the 5G Brazil project; João Vandoros, responsible for the Eurovision operations in Brazil; Mohamed Aziz Taga, product manager for LTE/5G, broadcast and systems transmission of Rohde & Schwarz; Nicolas Driesen, chief technology expert of Huawei; and Tarcisio Bruneli Pilati, pre-sales manager of ZTE.
In his talk, professor Brito will provide an informative explanation of what 5G technology is, the field in which it operates and what its advantages are in relation to others and its potential for various segments of telecommunications. Vandoros, in turn, will highlight the project of the European Broadcasting Union (EBU) of which Eurovision is part, for transmitting audiovisual content employing 4G/5G. Rounding off, there will be three case studies: a point-to-multipoint transmission test being undertaken in Germany with 4.5G, to be presented by Aziz; and hyper-video applications with point-to-point transmission in 8K UHD with low latency and augmented and virtual reality in 4K/8K, by Pilati and Driesen, respectively.
This will be the 31st Technology, Media and Entertainment Business Conference staged by SET. The entity expects to attract 2,000 attendees, who will watch over 50 panels and 200 talks over the four days of the event.
The program schedule includes topics on radio and audio; AV contribution and infrastructure; innovation and disruptive technologies; content production; audiovisual distribution and regulatory and standardization issues.
About SET EXPO
Divided into the Conference and a Trade Show, SET EXPO is the largest technology and media and entertainment business event in Latin America and one of the world’s largest. This year, for the conference alone 2000 attendees are expected, with an additional 5,000 at the Trade Show, from 38 countries, invading the Red Pavilion and the Expo Center Norte Convention Center to check out the novelties of 150 exhibitor companies representing over 400 Brazilian and international brands. The event takes place from August 26 thru 29.
Conference passes are on sale and there is a progressive discount depending on the number of days purchased. Entry to the Trade Show is free, and those registering by August 11 will enter a draw for a pass that gives access to the two days of the Conference.
Founded in 1988, The Brazilian Association for Television Engineering (SET) is a not-for-profit association consisting of businesses, professionals and academics whose main objective is to develop technical and scientific knowledge across the entire audiovisual media chain, from creation to delivery. It represents the largest discussion forum on standards and trends for electronic content creation, management and distribution market in Brazil.
2019 SET EXPO
Date: Conference: August 26 thru 29 | Trade Show: August 27 thru 29
Time: Conference: 9:00 am to 6:00 pm | Trade Show: 12 noon until 8:00 pm
Venue: Expo Center Norte – Red Pavilion and Convention Center.
Address: Rua José Bernardo Pinto, 333 – Vila Guilherme District – São Paulo – SP
Information and registration: