2018 SET EXPO

Schedule for the 30th Technology Conference

The result of the research will be referring to the lectures of the day

Scheduling subject to adjustment

Monday – Aug.27,2018

ROOM  15 ROOM 13 ROOM  12 ROOM 11 ROOM 16
8h30 – 9h10 Breakfast offered to subscribers inside the rooms
9h  – 11h
Innovation and Disruptive Technologies
VR, AR, 360 video, Lightfield Technologies
Rodrigo Arnaut
Audiovisual Contribution and Infrastructure
Automated Production Control
Caue Franzon
Technology and Business
Future of Advertising, a Mutiplatform View
Carlos Octávio Queiroz
Audiovisual Contribution and Infrastructure
2018 Innovations for Contribution, Distribution and Content Delivery over Satellite
J.R. Cristóvam

11h30  – 13h
Content Production
Innovation at the 2018 FIFA World Cup Russia
José Manuel Mariño
Audiovisual Contribution and Infrastructure
MAM – The Challenges of Asset Management facing Immateriality of Image
Teder Morás
Technology and Business
The Rise of Live Streaming in OTT
Salustiano Fagundes
Audiovisual Delivery
Tower sharing and Low Cost Solutions for DTV
Valderez Donzelli

BREAK

14h – 15h30
Audiovisual Contribution and Infrastructure
IP Infrastructure for Production
José Antônio Garcia
Innovation and Disruptive Technologies
5G Overview: Current Situation and Scenarios for the Future Intelligent Network
J.R. Cristóvam
Content Production
Data Journalism
Daniel Monteiro
Audiovisual Delivery
Complementing Terrestrial TV Coverage via Satellite
Leonardo Chaves

16h – 17h30
Audiovisual Contribution and Infrastructure
Cloud Services: available to all Media and Entertainment Industry
Alexandre Sano
Audiovisual Contribution and Infrastructure
SMPTE Session: – Broadcast Migration to All-IP Master Class / Update on SMPTE Activities & Standards
Paulo Henrique Castro
Innovation and Disruptive Technologies
R&D Session – NHK / STRL Open House 2018 and ETRI / South Korea
Fernando Bittencourt
Regulatory Issues and Standards
The Future of Spectrum
Ana Eliza Faria

Monday – Aug.27,2018

The result of the research will be referring to the lectures of the day

Schedule Lecture
Schedule Lecture

9h - 11h

Innovation and Disruptive Technologies | Room 15

VR, AR, 360 video, Lightfield Technologies

In progress

 

9h - 11h

Audiovisual Contribution and Infrastructure | Room 13

Automated Production Control

Production Automation – Case Rede Anhanguera

Based on TV Anhanguera experience, we will share with the audience a project of a production automation system, automating all functions in the production of journalistic content, such as: Video Switcher, Audio Mixing, Camera Operation, Playout and CG Insertion. Addressing the criteria for choosing the solution, the operating mode, and the results of the deployed project.

Speaker: Carlos Cauvilla - TV Technology Director - Anhanguera Network

Engineer, with MBAs in Business Management and Information Technology. Nowadays, TV Technology Director at Anhanguera Network, responsible for analyzing, recommending and implementing technologies for the Media business, focusing on business results. Actively worked in three analog switch off moments, the first of them in Rio Verde, cluster Brasilia and the most recent in Goiânia.

The future of Broadcast Industry - The TRENDS that drive the future, Today! …the POWER of DATA, Innovation and Disruptive Technologies ​

The broadcast industry is going through a major transformation… aligned with that, ChyronHego has been laying the groundwork through key acquisitions as well as internal development. We are leading this transformation bringing solutions that explore everything that data can deliver through efficiency and automation. Through a series of in-depth product and technology overviews, attendees will gain invaluable insight into current and future technology trends, ranging from Augmented Reality to Data Visualization thru to Automation and Robotics and how they are impacting today’s broadcasts and production scene. Our industry is undergoing a seismic shift. The pace of technological change is accelerating… the need for “original” content has never been greater and will only continue to grow ! Looking forward is what our Media & Entertainment executives need to do if they want to innovate, prosper and survive… ​

Speaker: Aldo Campisi -Vice President, Latin America, Caribbean, Spain & Portugal at ChyronHego

Over twenty-two years’ experience in television production and broadcast.VP Latin America Sales, Chyron, leading and managing ChyronHego's presence in Latin America and develop current and new markets potentials.Freelancing internationally, creating, consulting, supporting and managing global broadcasting events, including NBC Athens 2004 Olympics, (Beijing 2008 and Vancouver 2010 NBC Olympics support with Chyron) RAI World Cup Soccer Korea/Japan 2002, Turner Sports Goodwill Games Australia 2001.USA Presidential Elections 2012, 2008, 2004 and 2000, Virtual Set design and interfaced graphics to Electoral data for real time interactive visual display.

9h - 11h

Technology and Business | Room 12

Future of Advertising, a Mutiplatform View

Future of Advertising, a Mutiplatform view

Chair: Carlos Octavio Queiroz - Director of Technology, Architecture and Business Partnership at TV Globo

9h - 11h

Audiovisual Contribution and Infrastructure | Room 11

2018 Innovations for Contribution, Distribution and Content Delivery over Satellite

Ricardo Calderon

Eutelsat´s new solution

We will present and discuss the new solutions offered by Eutelsat for the video market.

Speaker: Ricardo Calderon - Sales Director - Eutelsat

Degree in electrical engineering from the Mauá School of Engineering, has 30 years of experience in the communications market for satellite, broadcast and PayTV. He has been the Sales Director at Eutelsat do Brasil for the video market since 2015.

11h30 - 13h

Content Production | Room 15

Innovation at the 2018 FIFA World Cup Russia

Innovation at the 2018 FIFA World Cup Russia

With a global audience of 3.2 billion viewers - almost half of the world’s population - the FIFA World Cup is a fantastic oportunity for the introduction of technology innovations, both in the production and the distribution of content. Learn from specialists of three top players how did they seize the opportunity to surprise and further engage their viewers, and also introduce more efficient workflows. We will address 4K HDR, news production, graphics and multiplatform distribution.

Chair: José Manuel Mariño - Director of Sports Technology - TV Globo

José Manuel Mariño is 56 years old, and holds a BSC degree in Engineering. He is currently Director of Sports Technology for TV Globo, and his roles involve the planning and operation of sporting events, both in Brazil and abroad, including production of sporting news and programs, as well as live games/tournaments. Working at TV Globo for 30 years, his previous roles include managing the planning and execution of the studios and TV Systems of Projeto Jacarépaguá (now Estúdios Globo) between 1988 and 1995, Director of Projects between 1996 and 2004, and Director of Network News and Sports between 2005 and 2015.

11h30 - 13h

Audiovisual Contribution and Infrastructure | Room 13

MAM – The Challenges of Asset Management facing Immateriality of Image

MAM - The Challenges of Asset Management facing Immateriality of Image

Administration of digital assets in the face of the immateriality of audiovisual content and automated processes. Compatibility between different hardware and software that compose a technical-operational environment. Definition of the best solution that meets the business model. Professional qualification. Obsolescence. Preservation. Digital Convergence. Diffusion and Monetization.

Chair: Teder Muniz Morás - Digital Media Consultant / SBT TV Channel 4 SP

Media Consultant at SBT TV. He has been working for more than 30 years in the area of ​​management, digitization and preservation of audiovisual collections. Doctorate and Master in Communication, with a Bachelors Degree in Business Administration. Professor and lecturer at national and international seminars on the discussion and dissemination of digital culture in the face of new technologies.

Challenges for Archive and Preservation

An approach for technology, proccess and tools. The challenge in choosing or defining preservation and archive technology taking into consideration current option, focusing in the optical technology for archive. An overview and discussion about the preservation challenges mainly related to the digitization process and the necessary considerations for the high volume digitization process. The benefits and tools based on latest technologies to help preserve contents.

Speaker: Erick Soares , Technology Expert - Sony Brasil

Technology Expert for Marketing and Sales Support, acting more than 15 years at Sony, focusing in new technologies, workflow and products for the broadcast market. Graduated in Electronic Engineering at FEI(Brazil) and post-graduated in Business Administration at FIA(Brazil). Supported development of new products and new technologies implementation acting as strategic interface between Brazilian customers and development team from Japan. Attended and participated in different local and international events.

NET CONTENT

With so many new technological innovations around us, new narratives emerge. From Internet of Things to Omni-channel content, everything will speak to you in the unique tone of each platform. New stories increasingly liquid, that overflow the screens. In this synergy shared with the participants, the future of integrated communication presents itself in a nonlinear, collaborative, interactive narrative with no boundaries between the real and the virtual. Transmedia strategies can be the tools needed to turn the public into your best storyteller, your fan. Stories so contagious that are shared at the speed of a blink of an eye, lose control in the network, reach our affective memories and become part of popular culture

Speaker: Giuliano Chiaradia - Head of Digital Content - SBT

Director of Content with 20 years of innovative experiences in the Entertainment, Programming and Marketing Industry in Latin America, working with big producers on all platforms. Leading teams in Brazil, Argentina, Mexico and the United States. Former MTV / Nickelodeon creative in Brazil and the United States, based in Miami. Former director and author at Rede Globo de Televisão, one of the pioneers in transmydial and mobile content projects. Master Class in Digital Innovation by the Swedish school Hyper Island. Specialization in Strategic Management and New Business at Coppead Business School UFRJ, in Rio de Janeiro. Extensions in cinema and TV in Italy, Cuba and the United States. Speaker on innovation and transmigration in Brazil and abroad. Resident artist at La Chambre Blanche, multidisciplinary center for art and technology in Quebéc, Canada. Founder of the #Artmobile project, social innovation that teaches young people around the world to make art with the cell phone.

Media Center, MAM, Digital Assets, Efficiency and Customer Service Efficiency.

Technological innovation, coupled with digital convergence and information speed, have resulted in daily challenges within the Broadcast universe, mainly in the technical and operational spheres. The exponential increase in content has brought to the forefront the need to deploy high-performance shared storage technologies and workflows that promote more efficiency, security, and availability. While in the hitherto consolidated content preservation environment we are encouraged to rethink cataloging concepts in the face of the advent of Artificial Intelligence. In this constant migratory current, the need to evolve is indisputable, there is no longer space for the analogue, and the digital terrain is vast in possibilities.

Speaker: Juliana Ferrari - Media Manager - SBT

Professional with leadership in a Media Center environment coordinating operational workflows with security and efficiency in the movement and storage of digital assets.

11h30 - 13h

Technology and Business | Room 12

The Rise of Live Streaming in OTT

Samuel Yuen

Live Streaming of World Cup and other Sporting Events

Presentation and analysis of audience statistics and streaming quality of the 2018 World Cup, delivered by 60 television stations worldwide. The event beat all audience and traffic records online for a 4K HD streaming event. There will also be comparisons of the Cup with other major recent events and the video architecture used by FIFA / HBS and different television stations.

Speaker: Samuel Yuen - Major Account Executive - Akamai

Samuel Yuen is, since 2015, the executive of Akamai responsible for the Media & Entertainment vertical in Latin America. He was directly involved in numerous projects of TV stations, OTT platforms, telecom operators and other content providers. Prior to Akamai, he served as a consultant and solution architect for companies such as Oracle, Ericsson and Accenture. Samuel is a MBA graduate from INSEAD Business School and holds a Computer Engineering degree from University of Sao Paulo.

11h30 - 13h

Audiovisual Delivery | Room 11

Tower sharing and Low Cost Solutions for DTV

In progress

14h - 15h30

Audiovisual Contribution and Infrastructure | Room 15

IP Infrastructure for Production

IP Infrastructure for Production

Chair: José Antônio S. Garcia - EBC/SET

Technician in Electronics by ETE in Sta. Rita do Sapucaí in 1975 and Engineer in Telecommunications by Universidade São Judas in 1982. He has worked in television companies since 1975, currently engineering manager in TV Brasil-SP. Member of SET - Technology Board, SBTVD Forum - Technical Module, UHD Brazil Project - Distribution Group and IP Study Group of SET - Coordinator.

14h - 15h30

Innovation and Disruptive Technologies | Room 13

5G Overview: Current Situation and Scenarios for the Future Intelligent Network

5G Overview: Current Situation and Scenarios for the Future Intelligent Network

In recent years much talk has been made of 5G, digital transformation, disruptive technologies, network function virtualization (NFV), software-defined networks (SDN), network slicing, cloud-intensive service platforms , OSS / BSS, Big Data, Analytics, Artificial Intelligence, Machine Learning, Deep Learning, Automation and a number of other terms and concepts not very common for a large number of professionals in our area. At the same time, a series of solutions that were previously sold as products were offered as services (xaaS - almost everything as a Service), new digital services and new business models emerge, traffic in networks increases, mainly audiovisual content and it configures a great complexity as a challenge. Will the 5G Technology involve all or most of this, not only for mobile services, but for practically everything in terms of telecommunications, creating a new ecosystem of connected devices in a few years ? Will there be any impact to the audiovisual area? In this panel you will have the opportunity to update in 5G, applications, services and technologies involved, their comprehensiveness, where we are at the level of schedule, next steps and trends.

Chair: J.R. Cristóvam - Technical Director - UNISAT

He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).

5G: Evolution of 3GPP specifications, challenges and use cases

Evolution of 3GPP specifications (5G-NR NSA and SA - spectrum, modulations, etc.) 5G Deployment Challenges: Synchronism, Virtualization, Massive MIMO Antennas, 5G interferences in the 3.5GHz Band with TVRO Service (Satellite TV on C Band) Use cases: IP-TV, VoD, critical IoT, massive IoT, etc.

Speaker: Carlos Alberto S. Camardella - Consultor de Engenharia de Telecom – Diretoria de Evolução Tecnológica de Redes – Claro Brasil

14h - 15h30

Content Production | Room 12

Data Journalism

Data Journalism

Evolution of the big date, new technologies of artificial intelligence and natural language processing, public data opening, massive use of social networks. These are the ingredients that lead to the use of Data Science for Journalism. In this panel we will discuss the technologies and structures necessary for the implementation of a data journalism environment.

Chair: Daniel Monteiro - P&D Manager - TV Globo

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

14h - 15h30

Audiovisual Delivery | Room 11

Complementing Terrestrial TV Coverage via Satellite

COMPLEMENTING TERRESTRIAL TV COVERAGE VIA SATELLITE

In view of the great challenge of terrestrial switch off of analogue signals throughout Brazil, satellite distribution gains relevance as a strategy in the complement of coverage. In this panel, we will explore the main advantages of this choice. But at what price? What solutions have the countries that already performed the analog switch off applied in their markets? And in Brazil, is there an opportunity? What actions and technological innovations in satellite platforms can help in the digitization of the base? Take part in this debate. We count with your presence!

Chair: Leonardo Chaves - Transmission Technology Manager at TV Globo

Currently, I am the Transmission Technologies Manager at TV Globo and coordinator of Technical Module in Forum SBTVD. I had the BSc in Electronic and Computing Engineering at Federal University of Rio de Janeiro (UFRJ), and MSc. of Electrical Engineering at the same university. I've got the MBA Management in Catholic University in Rio de Janeiro (PUC-Rio).

16h - 17h30

Audiovisual Contribution and Infrastructure | Room 15

Cloud Services: available to all Media and Entertainment Industry

AlexandreSano1-e1438789320151

CLOUD SERVICES: AVAILABLE TO ALL MEDIA AND ENTERTAINMENT INDUSTRY

Chair: Alexandre Sano – Engineering Manager - SBT

Deputy Director of Events at SET. He holds an Electronics Engineering degree from Mackenzie University. Graduate degree in Enterprise Management and Technological Innovation from ESPM. Graduate degree in Digital TV from Mackenzie. Joined SBT in 2002 and is currently responsible for managing the technical infrastructure management of the entire SBT network, São Paulo. He is also involved in developing solutions for the continuous improvement of the operations, using innovative processes and technology. He participates in the activities organized by SET and by the Forum of the Brazilian Terrestrial Digital TV System.

16h - 17h30

Audiovisual Contribution and Infrastructure | Room 13

SMPTE Session: – Broadcast Migration to All-IP Master Class / Update on SMPTE Activities & Standards

Master Class IP - SMPTE Session

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Chair: Paulo Henrique Castro - Technology and R&D Director / TV Globo

Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program. Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE

Broadcast Migration to All-IP

In order to become more agile in operations and leverage the economies of scale and flexibility that IT infrastructure brings, Broadcasters increasingly have been migrating from broadcast-specific architectures to IT-based solutions. This goes hand-in-hand with the trend toward software-defined media processing and network function virtualization. This session will first give an overview of the challenges that Broadcasters face, the benefits of transforming to “All IP” and a high-level overview of what exactly is meant by “All IP”. It then will dive deeper into the technologies themselves, starting with a discussion of the Joint Task Force on Network Media (JT-NM) roadmap and the data essence and control planes of interoperability, followed by an overview of the major standards behind “All IP” including the new SMPTE ST 2110 suite of standards for Professional Media over IP and AMWA Network Media Open Specifications (NMOS). The current state of the industry will be reviewed and what’s to be done next.

Speaker: Matthew Goldman - Senior Vice President Technology at MediaKind (formerly known as Ericsson Media Solutions) / Fellow & President of SMPTE / Senior Member at IEEE

Matthew Goldman is Senior Vice President of Technology at MediaKind (formerly known as Ericsson Media Solutions), where he is focused on video processing and media delivery solutions. He has been actively involved in the development of digital television systems since 1992. He was a prominent participant in the Moving Picture Experts Group where he helped create the MPEG-2 Systems and DSM-CC standards, and he continues to be influential in other industry organizations including the Society of Motion Picture and Television Engineers (SMPTE), the Alliance of IP Media Solutions (AIMS), the Ultra HD Forum, the Digital Video Broadcasting project, the Advanced Television Systems Committee, and the Society of Cable Telecommunications Engineers. Four of his projects have been later recognized by Technology & Engineering Emmy® Awards. Mr. Goldman received bachelor (high honors) and master of sciences degrees in electrical engineering from Worcester Polytechnic Institute. He holds six patents related to digital video transport. A SMPTE Fellow, he is also a senior member of the IEEE and an inductee of the Academy of Digital Television Pioneers. Mr. Goldman is currently serving as the President of SMPTE.

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Speaker: Thomas Bause Mason​ - Director of Standards Development -SMPTE

Thomas Bause Mason is the Director of Standards Development for the Society of Motion Picture and Television Engineers (SMPTE). At SMPTE he is responsible for maintaining the technical infrastructure for both the standards community and SMPTE home office. Bause Mason, formerly owner of Open Media Consulting, began his career in Cologne, Germany, as a computer programmer for automation software in the nuclear and automobile industries. Before his move to Los Angeles, Bause Mason worked at West German Television (WDR) and Cologne Broadcasting Center, where he led the quality control department. In Los Angeles, he became a postproduction consultant and then built and managed the encoding operations for Ascent Media. Joining NBCUniversal in 2005, he focused on emerging technology, spending two years in London to support the company's international business. Throughout his career, Bause Mason has assisted industry organizations in the development of standards, technical recommendations, and study group reports. He holds several patents and is a SMPTE Fellow.

16h - 17h30

Innovation and Disruptive Technologies | Room 12

R&D Session – NHK / STRL Open House 2018 and ETRI / South Korea

R&D Session – NHK / STRL Open House 2018 and ETRI / South Korea

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Chair: Fernando Bittencourt – International Director – SET

International Director – SET/ Consultant at FB Consultants Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

ETRI - Electronics and Telecommunications Research Institute / South Korea

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Speaker: Sung-Ik Park - Researcher at ETRI - Electronics and Telecommunications Research Institute | Department of Broadcasting System Research

Sung-Ik Park received the BSEE from Hanyang University, Seoul, Korea in 2000, the MSEE from POSTECH, Pohang, Korea in 2002, and the Ph.D. degree from Chungnam National University, Daejeon, Korea in 2011. Since 2002, he has been with the broadcasting research department at Electronics and Telecommunication Research Institute (ETRI), where he is in charge of research, standardization, implementation & field test for terrestrial DTV system. His research interests are in the areas of error correction codes and digital communications, in particular, signal processing for digital television. In this area, he has successfully developed ATSC 1.0/3.0 transmitter and receiver, on-channel repeater, distributed translator, augmented data transmission system, layered division multiplexing (LDM) system etc. Dr. Park has around 200 peer-reviewed journal and conference publications, and multiple best paper and contribution awards for his work on broadcasting/communication areas. Dr. Park currently serves as an associate editor of the IEEE Transactions on Broadcasting and ETRI Journal, and distinguished lecturer of IEEE Broadcasting Technology Society.

16h - 17h30

Regulatory Issues and Standards | Room 11

The Future of Spectrum

Innovation at the 2018 FIFA World Cup Russia

With a global audience of 3.2 billion viewers - almost half of the world’s population - the FIFA World Cup is a fantastic oportunity for the introduction of technology innovations, both in the production and the distribution of content. Learn from specialists of three top players how did they seize the opportunity to surprise and further engage their viewers, and also introduce more efficient workflows. We will address 4K HDR, news production, graphics and multiplatform distribution.

Chair: José Manuel Mariño - Director of Sports Technology - TV Globo

José Manuel Mariño is 56 years old, and holds a BSC degree in Engineering. He is currently Director of Sports Technology for TV Globo, and his roles involve the planning and operation of sporting events, both in Brazil and abroad, including production of sporting news and programs, as well as live games/tournaments. Working at TV Globo for 30 years, his previous roles include managing the planning and execution of the studios and TV Systems of Projeto Jacarépaguá (now Estúdios Globo) between 1988 and 1995, Director of Projects between 1996 and 2004, and Director of Network News and Sports between 2005 and 2015.


Tuesday – Aug.28, 2018

ROOM 15 ROOM  13 ROOM  12 ROOM 11
9h – 11h
Opening ceremony
Liliana Nakonechnyj
11h30  – 13h
Hot Session
The Future of TV: New Business Models
Raymundo Barros
Technology and Business
New Audiovisual Business Models
Almir Almas
Audiovisual Contribution and Infrastructure
Security – Infrastructure / Content: Physical Security, IOT, Internet, Blockchain
Emerson Weirich
Innovation and Disruptive Technologies
Open Source Software
Daniel Monteiro

BREAK

14h – 15h30
Hot Session
Switch off – “Red November”
Fernando Ferreira
Technology and Business
Producer & Broadcaster Partnership – Ancine
Maurício Donato
Audiovisual Contribution and Infrastructure
Contribution Platforms: what should I use ? Fiber, Microwave, Satellite, 4G / Internet
Caio Klein
Innovation and Disruptive Technologies
AV Startups – Entrepreneurship and Innovations
José Carlos Aronchi
16h – 17h30
Innovation and Disruptive Technologies
Artificial Intelligence / Cognitive Platforms / Data Analytics
Hugo Nascimento
Content Production
Cinema – Update: Cameras / Lenses / Projectors / Lighting / Visual Effects / Set Design
Celso Araújo
Regulatory Issues and Standards
Meeting with MCTIC & ANATEL – Regulatory Issues of the Moment
Tereza Mondino
Technology and Business
Start-ups: Accelerators of Success
José Dias

Tuesday – Aug.28, 2018

Schedule Lecture
Schedule Lecture

9h - 11h

| Room 15

Opening ceremony

In progress

11h30 - 13h

Hot Session | Room 15

The Future of TV: New Business Models

Raymundo Barros

The Future of TV: New Business Models

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Chair: Raymundo Barros – Technology Director of Rede Globo.

Raymundo Barros is an Electronic Engineer graduated from the Polytechnic School of the University of Pernambuco. He holds an MBA from IBMEC / SP and a postgraduate degree in networks and telecommunications systems from Inatel. He began his career as a trainee at Globo Nordeste. Director of Engineering of Globo Nordeste and Director of Engineering of Globo São Paulo. In 2014, Raymundo Barros took over the Technology Direction of Rede Globo.

11h30 - 13h

Technology and Business | Room 13

New Audiovisual Business Models

In progress

11h30 - 13h

Audiovisual Contribution and Infrastructure | Room 12

Security – Infrastructure / Content: Physical Security, IOT, Internet, Blockchain

In progress

11h30 - 13h

Innovation and Disruptive Technologies | Room 11

Open Source Software

Open Source Software

Open source software is now quite present both in the home and in corporations. Going far beyond Linux, we pass programming languages, code libraries, and even complete suites that replace famous business packages. In this panel we will discuss the open source market, what your business model is, what the risks are, what is available to the media market, and address application cases.

Chair: Daniel Monteiro - P&D Manager - TV Globo

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

14h - 15h30

Hot Session | Room 15

Switch off – “Red November”

Switch off - "Red November"

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Chair: Fernando Ferreira – SET Director

Graduated in electronic engineering, specializing in Telecommunications, in Porto Alegre; has a graduate degree from the Kellogg School of Management, Northwestern University, in Evanston, Chicago. Participated on the Deliberative Council of the Forum of the Brazilian Terrestrial Digital TV System in the Broadcasting sector. Headed up the creation of digital TV broadcasters in Porto Alegre and Florianópolis, as well as other broadcasters in the same states (RS and SC). Postado em 07/08/2017; e atualizado em 19/08/2017.

14h - 15h30

Technology and Business | Room 13

Producer & Broadcaster Partnership – Ancine

In progress

14h - 15h30

Audiovisual Contribution and Infrastructure | Room 12

Contribution Platforms: what should I use ? Fiber, Microwave, Satellite, 4G / Internet

Contribution Platforms - what should I use? Fiber, Microwave, Satellite, 4G/Internet

In the last years, the competition has grown a lot mainly because the availability of new content distribution channels and the technological developments. We know that the information is what really counts and, increasingly, we need to have more agility in the daily news coverage. In this panel we will show real cases of how broadcasters are equipping themselves aiming to give more agility and quality to the news content and also discuss the new available technologies in order to give more flexibility to the live coverage for the broadcasters.

Chair: Caio Augusto Klein - Operations Manager - RBSTV Porto Alegre

Electrical engineer graduated at UFRGS (Federal University of Rio Grande do Sul), post-graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS as the Technical Coordinator of RBSTV Uruguaiana. Afterwards, he returned to Porto Alegre, where he worked in projects of RBS new facilities, such as RBS Video São Paulo and RBSTV Santa Cruz. Then, for 10 years, Caio was the Technical Director of TVE-Rio Grande do Sul. In 2005, he returned to RBS to be the Technical Manager of the Group's radio stations. During this time, he participated on the news coverage of the 2006, 2010 and 2014 FIFA World Cups, the 2008 and 2012 Summer Olympic Games and the 2006, 2010 and 2017 FIFA World Cup Clubs, events where he was responsible for the RBS Group's logistic. In 2009, Caio returned to RBSTV Porto Alegre as the Operations Executive Manager and also participated on big coverages, like the 2014 Brazil's FIFA World Cup and 2017 FIFA World Cup Clubs in Abu Dhabi.

14h - 15h30

Innovation and Disruptive Technologies | Room 11

AV Startups – Entrepreneurship and Innovations

In progress

16h - 17h30

Innovation and Disruptive Technologies | Room 15

Artificial Intelligence / Cognitive Platforms / Data Analytics

In progress

16h - 17h30

Content Production | Room 13

Cinema – Update: Cameras / Lenses / Projectors / Lighting / Visual Effects / Set Design

In progress

16h - 17h30

Regulatory Issues and Standards | Room 12

Meeting with MCTIC & ANATEL – Regulatory Issues of the Moment

Meeting with MCTIC & ANATEL – Regulatory Issues of the Moment

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Chair: Tereza Mondino – Director of TM Consultoria em Telecomunicações

Consultant to SET from 1999 to 2003 and again since 2006, being involved in regulatory affairs and digital TV planning. She graduated in Electrical Engineering (Electronics option) from UnB, in 1974. She served at the Ministry of Communications until 1998, working in the Broadcasting and Pay TV – Cable TV, MMDS and DTH areas in drafting regulations, technical standards and in planning. She took part in the broadcasting commissions of MERCOSUR, CITEL and ITU.

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Speaker: Ivan Miranda - Director of Engineering - GRPCOM / RPCTV (Rede Globo Affiliate in Paraná) / Regional Director of SET South

He holds a degree in Electrical Engineering, specializing in Telecommunications. He holds a graduate degree in Enterprise Management from the Getúlio Vargas Foundation – FGV and Program for Management Development from the University of Navarra. He is in charge of implementing digital TV transmissions at the 8 television stations of RPCTV in the state of Paraná, the migration of RPCTV journalism to the HD format, setting up the HD View production unit (truck for covering events) and the implementation of OTV (subscriber TV station).

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Speaker: Vitor Elísio Góes de Oliveira Menezes – Superintendent at ANATEL

Is a lawyer specializing in Administrative Law, Public Management and the Regulation of Public Telecommunications Services; he has been a career civil servant at Anatel since 2007, having spent time at the Superintendence for Private Services, Legal Counsel to the President of Anatel and currently holds the position of Superintendent for Concessions and Provision of Resources.

16h - 17h30

Technology and Business | Room 11

Start-ups: Accelerators of Success

Start-ups: Accelerators of Success

The aim of this subject in the SET Congress is to show a little of the universe and the possibilities that the Startups business model allows, seeking innovative solutions with potential for fast growth. I believe that the Startups business model can help, energize and make more flexible the way television stations operate, bringing innovative solutions to this consolidated market.

Chair: José Dias – CEO Mixmedia / Content Production Director -SET

He has dedicated himself over the last 40 years to Television Engineering and Production Techniques and to the study into the use of computers to give a more dynamic visual aspect and the sophisticated techniques for generating images and special effects for TV and the cinema. Between 1979 and 1984 he was leader in the development of the Computer Graphics Technology that revolutionized the visual aspects of the Globo Television Network in the 1980s.

Cidinaldo Boschini

The Venture Capital market in Brazil. What a Startup must present to win an investment from a VC.

In this presentation we will show the role of investors in Startups. - What is a VC. - What are the types of VC's - How many VCs operating in Brazil - Investment history in Startups in Brazil. - What VC's analyze in a Startup. - Which are the most attractive sectors for VC's.

Speaker: Cidinaldo Boschini- Partner-Director na Midwest Early Stage Venture Capital S/A

Serial entrepreneur , Venture Capitalist (Founder of Sirius Venture Capital) and specialist in Judicial Recovery Companies (Founder of 2C Turnaround Consulting) with 12 years of experience, having performed more than 80 Reorganization projects in Brazil, with more of R$ 15 billion of renegotiated debts, dozens of Distressed (Assets and Credit) deals carried out, generating large returns multiples. Graduated in Business Administration, MBA from CEAG FGV, specialist in Finance and Entrepreneurship from BabsonUniversity. Associate with TMA (Turnaround Management Association) Brazil and INSOL International (International Association of Restructuring, Insolvency & Bankruptcy Professionals).

The journey of startups of probable success

The step by step to prototype, validate, grow and scale an idea.

Speaker: Lima Santos - CEO of 5xMais Holding Business

Growth Hacking do SaaS ao Samba

We will show in practice, with real cases and hacks, how growth hacking can be done in any type of business, as in a software as a service or a samba school. Often it is possible to obtain growth with simple actions that do not spend 5 minutes nor 5 reals.

Speaker: Jana Ramos - Head of Growth (5xMais Holding Business), Growth Mentor for Startups (SP Stars, Startup Weekend), Growth Hacking Instructor (Udemy) and Growth Hacker (Growth Lovers).

Digital marketing specialist, with skills in product and sales. She created cases and hacks throughout the growth funnel: acquisition, activation, retention, recommendation, revenue. Enthusiastic and passionate about promoting growth in lectures, courses and meetups, showing in practice cases, hacks, mindset data driven, experiment culture, how to find opportunities and bottlenecks, solve problems with creativity, she have the vision and the courage to do what needs to be done.


Wednesday – Aug. 29, 2018

ROOM  15 ROOM  13 ROOM  12 ROOM  11
8h30 – 9h10 Breakfast offered to subscribers inside the rooms
9h – 11h
Innovation and Disruptive Technologies
Digital Terrestrial TV. Where are we going?
Fernando Bittencourt

Audiovisual Delivery
Streaming Technologies and Services / OTT
Gilvani Moletta
Innovation and Disruptive Technologies
TV and the Internet of Things (IOT)
Rodrigo Arnaut
11h30  – 13h
Innovation and Disruptive Technologies
Evolution of SBTVD (Brazilian Digital TV System)
José Marcelo Amaral
Content Production
Advanced Newsgathering / Sports
Raimundo Lima
Technology and Business
Viewership Metrics: Linear TV / VoD / Mobile / Total Media Ratings
Marcelo Souza
Audiovisual Delivery
Radio Post Migration / Coverage Reduction?
Eduardo Cappia

BREAK

14h – 15h30
Hot Session
Consumer Habits and Future of Media
Roberto Franco
Consumer Electronics
Evolution in Display Technology
Cláudio Younis
Technology and Business
Pay TV Platforms / Technological Aspects
Claudio Borgo
Audiovisual Delivery
Radio and Smart Platforms
Marco Túlio Nascimento
16h – 17h30
Innovation and Disruptive Technologies
Advanced Terrestrial Digital TV – Convergence with 5G
Cristiano Akamine
Consumer Electronics
Smart TVs, Connectivity and Advances in the Age of 4K HDR
J.R. Cristóvam
Technology and Business
Pay TV / VoD / OTT
Maurício Donato
Technology and Business
Content: the Future of Radio – Alternatives
Eduardo Cappia

Wednesday – Aug. 29, 2018

Schedule Lecture
Schedule Lecture

9h - 11h

Innovation and Disruptive Technologies | Room 15

Digital Terrestrial TV. Where are we going?

Digital Terrestrial TV. Where are we going?

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Chair: Fernando Bittencourt – International Director – SET

International Director – SET/ Consultant at FB Consultants Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

9h - 11h

Audiovisual Delivery | Room 12

Streaming Technologies and Services / OTT

In progress

9h - 11h

Innovation and Disruptive Technologies | Room 11

TV and the Internet of Things (IOT)

In progress

11h30 - 13h

Innovation and Disruptive Technologies | Room 15

Evolution of SBTVD (Brazilian Digital TV System)

The new world of Apps on Smart TV - Integrating OTT + Broadcasting

Speaker: Aguinaldo Boquimpani - Senior Consultant - Mirakulo

11h30 - 13h

Content Production | Room 13

Advanced Newsgathering / Sports

In progress

11h30 - 13h

Technology and Business | Room 12

Viewership Metrics: Linear TV / VoD / Mobile / Total Media Ratings

In progress

11h30 - 13h

Audiovisual Delivery | Room 11

Radio Post Migration / Coverage Reduction?

Radio Post Migration / Coverage Reduction?

The AM x FM Migration numbers will be updated, with an analysis of the effect of increasing the number of new FM stations per region, reducing coverage and changing the protection of current FM channels. Impact on the transmission and reception scenario with the equipment applied in the FM extended range.

Chair: Eduardo Cappia, EMC Director / SET Radio Director

Electrical Engineer since 1979. Director of EMC Company - SOLUTION IN TELECOMMUNICATIONS of 1991. EMC Performed Digital Radio tests at UFMG - Belo Horizonte and Technical Responsible for tests of HD Radio in Cordeirópolis - SP and DRM in Belo Horizonte. Evaluation and defense of thesis with the IBiquity in the USA, about the coexistence of digital broadcasters in the first adjacent FM channels. Deployment in 2014 of the testing station, in eFM - 84.7 MHz - Jovem Pan - São Paulo. At AESP - leader of the Technical Committee since 2011. Performance in the Radio SET Board - since 2011.

14h - 15h30

Hot Session | Room 15

Consumer Habits and Future of Media

Consumer Habits and Future of Media

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Chair: Roberto Franco - Head of Institutional and Regulatory Affairs– SBT

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET - Brazilian Society of Television Engineering - from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL's Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.

14h - 15h30

Consumer Electronics | Room 13

Evolution in Display Technology

In progress

14h - 15h30

Technology and Business | Room 12

Pay TV Platforms / Technological Aspects

In progress

14h - 15h30

Audiovisual Delivery | Room 11

Radio and Smart Platforms

Radio and smart platforms

From smartphones to smart speakers, through artificial intelligence platforms, virtual assistants, voice interfaces and specialized audio advertising platforms, radio is the medium with the greatest potential to successfully and rapidly explore this set of new technologies. This panel will discuss the opportunities that virtual assistants, smart speakers, smartphones and smart advertising platforms offer for the radio.

Chair: Marco Túlio Nascimento - Director of ZYDigital / SET

Telecommunications Engineer graduated in 1983 from Universidade Federal Fluminense.With a career in the area of broadcasting, worked in the Radio Globo System where he held the position of General Manager of Technology and was responsible for the Engineering, IT and Operations areas.He is currently the director of ZYDigital, a company he founded in 2015 focused on technology consulting such as business support and development of media engineering solutions.He is deputy director of SET's Radio Market Segment.

16h - 17h30

Innovation and Disruptive Technologies | Room 15

Advanced Terrestrial Digital TV – Convergence with 5G

Advanced Terrestrial Digital TV – Convergence with 5G

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Chair: Cristiano Akamine - Researcher and Professor - Mackenzie University

He holds a degree in Electrical Engineering from Mackenzie Presbyterian University (1999), a master's degree and a Ph.D. in Electrical Engineering from the State University of Campinas (2004/2011). He is a researcher at Mackenzie’s Digital TV Research Laboratory since 1998. He took an internship at NHK Laboratories for Research in Science and Technology (STRL) and was Visiting Specialist Professor at Unicamp's Faculty of Technology. Currently, he is a professor in Electrical Engineering and the Post-Graduate Program in Electrical and Computer Engineering (PPGEEC) of Mackenzie Presbyterian University and Coordinator of Mackenzie’s Digital TV Research Laboratory. He has a scientific grant of Productivity and Technological Development and Innovative Extension - Level 2 from National Counsel of Technological and Scientific Development (CNPq). He is also a member of the Board of the Brazilian Digital Terrestrial Television (SBTVD) Forum. He has several patents and several articles published and has experience in the area of Electrical Engineering, with emphasis on digital TV, digital communication, channel coding, embedded systems, reconfigurable logic and software defined radio.

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Speaker: Athul Prasad - Head of 5G Business Modeling & Analysis- Nokia

Dr. Athul Prasad is an experienced senior manager, researcher, innovator and technologist, with a passion for change through disruptive innovations. He has worked with various telcos such as Huawei, Nokia, and NEC, in research, business management and product development for 10+ years in various roles. Currently, he is part of Nokia’s end-to-end 5G leadership program and is the Head of 5G Business Modeling & Analysis, based in Helsinki, Finland. He has also contributed to the 5G-PPP phase-2 flagship project on multicast/broadcast called 5G-Xcast, as the technical manager of the project. His research interests include technology enablers for end-to-end 5G system especially in new verticals and markets such as media & entertainment, and is always on the lookout for disruptive technology innovations in 5G which drives value creation within the ecosystem. He is the co-author and co-inventor for over 80 international publications, patent applications (including granted patents), technical reports and standards contributions. He has won the best paper award at IEEE VTC-Spring 2013 and best 5G paper award at IEEE BMSB 2018, and has been involved in various top conferences and journals. He received his Masters', M.Sc. (Tech.) (with distinction) and Doctoral, D.Sc. (Tech) degrees in Communications Engineering from Aalto University, and is pursuing the one-year Executive Education (LEAD) Program on Corporate Innovation from Stanford University's Graduate School of Business. He is a member of the IEEE Broadcast Technology Society.

16h - 17h30

Consumer Electronics | Room 13

Smart TVs, Connectivity and Advances in the Age of 4K HDR

Smart TVs, Connectivity and Advances in the Age of 4K HDR

With attractive prices, Smart TVs are the best selling and soon will become the new standard of consumption of audiovisual content in homes and establishments in Brazil. Together with other "smart" devices, the vast majority are usually connected via Wi-Fi on the Internet, allowing access to virtually everything that is commonly used daily through smartphones. Similarly, offers with UHD 4K and UHD 4K HDR saw a substantial drop in prices and consequently saw a significant increase in sales and usage. But Smart TVs today offer much more than you think.

Chair: J.R. Cristóvam - Technical Director- UNISAT

He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).

16h - 17h30

Technology and Business | Room 12

Pay TV / VoD / OTT

In progress

16h - 17h30

Technology and Business | Room 11

Content: the Future of Radio – Alternatives

Content: the Future of Radio – Alternatives

Radio audience surveys show the current trends in audio consumption. Market Strategies between terrestrial and on-line broadcast. Two of Brazil's largest network radio broadcasters present the preservation of their content and business models. Global assessment of the future of conventional, analogue and digital radio, considering the increasing consumption of audio "on line!"

Chair: Eduardo Cappia - EMC Director / SET - Radio Director

Electrical Engineer since 1979. Director of EMC Company - SOLUTION IN TELECOMMUNICATIONS of 1991. EMC Performed Digital Radio tests at UFMG - Belo Horizonte and Technical Responsible for tests of HD Radio in Cordeirópolis - SP and DRM in Belo Horizonte. Evaluation and defense of thesis with the IBiquity in the USA, about the coexistence of digital broadcasters in the first adjacent FM channels. Deployment in 2014 of the testing station, in eFM - 84.7 MHz - Jovem Pan - São Paulo. At AESP - leader of the Technical Committee since 2011. Performance in the Radio SET Board - since 2011.


Thursday – Aug. 30, 2018

ROOM  15 ROOM 13 ROOM  12 ROOM  11
8h30 – 9h10 Breakfast offered to subscribers inside the rooms
9h  – 11h
Consumer Electronics
AI & Consumer electronics / Virtual Assistants
Marcelo Souza
Academic
Unesp Session
Fernando Moura
Content Production
Immersive Audio Production
Rodrigo Meirelles

11h30  – 13h
Hot Session
4th Industrial Revolution and the Impact on the Media and Entertainment Industry
Daniela Souza
Academic
Scientific Academic
José Frederico Rehme
Content Production
Virtual Reality Audio
Carlos Ronconi

BREAK

14h – 15h30
Innovation and Disruptive Technologies
Hackathon
Salustiano Fagundes
Academic
Scientific Academic
Luana Bravo
Content Production
Audio over IP
Helio Kuwabara

16h – 17h30

Thursday – Aug. 30, 2018

Schedule Lecture
Schedule Lecture

9h - 11h

Consumer Electronics | Room 15

AI & Consumer electronics / Virtual Assistants

In progress

9h - 11h

Academic | Room 13

Unesp Session

In progress

9h - 11h

Content Production | Room 12

Immersive Audio Production

In progress

11h30 - 13h

Hot Session | Room 15

4th Industrial Revolution and the Impact on the Media and Entertainment Industry

4th Industrial Revolution and the impact on the Media and Entertainment industry

Technology is transforming our lives profoundly. With the combinatory effect of innovations like artificial intelligence, robotics and blockchain we are on the verge of a technological revolution that will change the way we live and work on a fundamentally different scale. What do steam, science and digital have in common? These are the three industrial revolutions that have shaped our modern society. With each of these three innovations - the steam engine, the era of scientific thought and mass production, and the rise of digital technologies - the world has changed profoundly. And this is happening now for a fourth time. What drives the Fourth Industrial Revolution? Now technologies such as cloud computing, social networking, mobility, Internet of Things (IoT) and Artificial Intelligence (AI), coupled with increased computing power and data are altering our society. In this panel, the discussion will revolve around this revolution and the direct impact on the media and entertainment industry, navigating on how the world is increasingly online, the arrival of VOICE attendees, massive e-Commerce growth in the face of Holy Trinity the Internet, Amazon, Facebook and Google, advertising migrating to Mobile, more flexible jobs, subscription services on the rise, data usage, artificial intelligence and data privacy in the digital world.

Chair: Daniela Souza - SVP AD Digital / Marketing Director - SET

Founder of AD Digital, entered the Media and Entertainment market in 1994. She’s an invited speaker on the main events related to content creation, management and distribution, to share her view on market and future trends. Daniela is part of the board of directos of SET for more than 10 years and is responsible for some of the new concepts present on Brazil.

Artificial intelligence as an element of Industry 4.0 applied to the creative sector

The 4th industrial revolution. From coal-powered machines to production models on a non-linear scale with consumer-oriented hyper-customization. We are inundated with cases concerning the manufacture of food to automobiles. But what about the creative industry? In about ten minutes we'll get a sense of how artificial intelligence as one of the technologies present in the fourth industrial revolution can transform the operational efficiency of the creative industry and enable hyper-personalization of content to the audience.

Speaker: Washington Cabral - Client Technology Advisor for Media & Entertainment - IBM

Washington has spent the last 28 years of his professional life in the IT field. The curiosity and enthusiasm for new knowledge found the perfect marriage when it started to devote itself in the last 5 years to the media and entertainment sector. The radical transformation driven by emerging technologies that the industry faces is the ideal setting for developing disruptive ideas that could make a difference to the future of the sector.

DIGITAL DISRUPTION IS TRANSFORMING BROADCASTING

It’s challenging established value chains, rewriting the rules of competition and recalibrating traditional measures of success. Content is at the center of this change. And value in the industry now depends on who best leverages it to attract and monetize an audience. But, amid this disruption, traditional broadcasters hold an ace up their sleeves.Their ability to create and produce original content at scale – among other strategies - is a key source of competitive advantage, with which they can “jump the S-curve,” releasing trapped value while maintaining and evolving their core business.

Speaker: Luis Mauricio Chopard Bonilauri - Managing Director at Accenture

Experienced Managing Director with a demonstrated history of working in the Communications, Media and Internet industry. Skilled in M&A, Business Planning, Business Process Design, Enterprise Architecture and Digital Transformation programs. Strong business development professional graduated from CoppeadUFRJ. Luis currently leads consulting practice for Communications, Media and High Team within Latam region at Accenture

11h30 - 13h

Academic | Room 13

Scientific Academic

In progress

11h30 - 13h

Content Production | Room 12

Virtual Reality Audio

In progress

14h - 15h30

Innovation and Disruptive Technologies | Room 15

Hackathon

In progress

14h - 15h30

Academic | Room 13

Scientific Academic

In progress

14h - 15h30

Content Production | Room 12

Audio over IP

In progress

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