2018 SET EXPO

Schedule for the 30th Technology Conference

The result of the research will be referring to the lectures of the day

Scheduling subject to adjustment

Monday – Aug.27,2018

Printable version as PDF

ROOM  13 ROOM 12 ROOM  15 ROOM  16
8h30 – 9h10 Breakfast offered to subscribers inside the rooms
9h  – 11h
Innovation and Disruptive Technologies
VR, AR, 360 video
Rodrigo Arnaut
Audiovisual Contribution and Infrastructure
Automated Production Control
Caue Franzon
Technology and Business
Future of Advertising, a Mutiplatform View
Carlos Octávio Queiroz
Audiovisual Contribution and Infrastructure
2018 Innovations for Contribution, Distribution and Content Delivery over Satellite
J.R. Cristóvam
11h30  – 13h
Content Production
Innovation at the 2018 FIFA World Cup Russia
José Manuel Mariño
Audiovisual Contribution and Infrastructure
MAM – The Challenges of Asset Management facing Immateriality of Image
Teder Morás
Technology and Business
The Rise of Live Sports Streaming in OTT
Salustiano Fagundes
Audiovisual Delivery
Future of Digital Terrestrial TV Coverage – How to get to the whole Country? ( 11:30 a.m. – 1:30 p.m. )
Valderez Donzelli

BREAK

14h – 15h30
Audiovisual Contribution and Infrastructure
IP Infrastructure for Production Centers
José Antônio Garcia
Regulatory Issues and Standards
The Future of Broadcasting Spectrum
Ana Eliza Faria
Content Production
Data Journalism
Daniel Monteiro
Audiovisual Delivery
Digitizing Analog Parabolic Signals
Leonardo Chaves
16h – 17h30
Audiovisual Contribution and Infrastructure
Cloud Services: available to all Media and Entertainment Industry
Alexandre Sano
Audiovisual Contribution and Infrastructure
SMPTE Session: – Broadcast Migration to All-IP Master Class / Update on SMPTE Activities & Standards
Paulo Henrique Castro
Innovation and Disruptive Technologies
R&D Session – NHK / STRL Open House 2018 and ETRI / South Korea
Fernando Bittencourt
Innovation and Disruptive Technologies
5G Overview: Current Situation and Scenarios for the Future Intelligent Network
J.R. Cristóvam

Monday – Aug.27,2018

The result of the research will be referring to the lectures of the day

Schedule Lecture
Schedule Lecture

9h - 11h

Innovation and Disruptive Technologies | Room 13

VR, AR, 360 video

Poetics, Technique and Aesthetics in 360º video

Case report of 360º video, with 3D virtual integration, and immersive sound effects in spatialisation, depth of field, limits of "mise-en-scène" in the film space and immersion in the search for language of use and production and elaboration of aesthetic and poetic technical-narratives. This film is part of the research developed in the project "Creation of digital audiovisual content in interactivity, multi-layers, multiplatforms and immersive environments", from "LabArteMídia - Laboratory of Art, Media and Digital Technologies", Postgraduate Program in Media and Processes (PPGMPA) and the Department of Cinema, Radio and Television (CTR) of the School of Communications and Arts (ECA) of the University of São Paulo (USP).

Speaker: Almir Almas - Associate Professor and Head of Department of the Department of Film, Radio and Television ECA - University of São Paulo / Deputy Director of Cinema - SET

Associate Professor and Head of Department of the Department of Film, Radio and Television and Researcher of the Program of Postgraduate Studies in Media and Audiovisual Processes; General Coordinator of the Research Group LabArteMídia and Obted Observatory of ECA / University of São Paulo. PhD in Communication and Semiotics; Filmmaker / VJ; Artist of the Cobaia Art Collective. Deputy Director of Cinema of the Brazilian Society of Television Engineering. Author of Televisão digital terrestre: sistemas, padrões e modelos (Digital terrestrial television: systems, standards and models), among other books and articles.

Virtual Reality as a new perception and Representation of reality

Immersive digital images are visions of a virtual time that we are getting used to live ...

Speaker: José Renato Bergo - Screenwriter and Video Editor - Figura Web Filmes

Graduated in Fine Arts from FAAP; Post Graduated in Communication with an emphasis on Interactive Media by SENAC. Master's degree in Audiovisual by UAM (Universidade Anhembi Morumbi) with the theme "Orientation of screens in the audiovisual media".Professional Audiovisual Communication for 25 years, Director, Screenwriter and editor of Corporate videos in Figura Web Filmes, worked in television networks such as Globo and Bandeirantes, businessman for 12 years in the business communication market. Professor of MBA in Social Media on StoryTelling and courses for "Introduction to Audiovisuals" for children. H is a member of the EraTransmidia Association and manages the pages Mobility Linda and Mundo360.

Immersive Audio - 360 Audiovisual and Virtual Reality

In the era of Multiplatform Digital Transformation and the growing acceptance of interactivity, immersive audio has a role that goes beyond improving ways to consume content. It is a differentiated and growing tool, where an accurate view of concepts, challenges and investigations in workflows can boost user creativity, productivity and engagement.

Speaker: Alex Sobral - Audio Engineer

Producer and audio engineer, since 1994 in the music industry, Film and Television.Specializing in Multichannel and Surround formats, he acted as one of the responsible for the implantation of the laboratories of Dolby in Brazil, company that worked between 2011 and 2015.Since then, dedicated exclusively to research and development of technology, consulting to adapt workflows, and applications in 3D spatial audio content in 360 Videos, Virtual Reality and Games Development.

3D reconstruction of a scene using two 2D images in complex activity

3D reconstruction of a scene using two uncalibrated images is a complex activity.Obtaining 3D information from images can be used in many applications, for example, mobile robot navigation, medicine, archeology, architecture, restoration and video entertainment. From the geometric information, recovered with advanced algorithms, it is possible to correctly determine the global coordinates of an object in scene allowing up to its reconstruction.

Speaker: Juliano Milanez - partner - Omnistream LTD

With more than 15 years of experience in the High-Tech area with enphasis in Realtime Graphics Solutions, Virtual Sets VR and high precision AR; IT and Computer Science specialist , currently partner and business development at Omnistream LTD, Israeli startup specializing in video and audio streaming via mobile devices with high performance, quality and low latency.

Internationalization of the Brazilian XR

Acceleration and internationalization of startups: Are Brazilian XR (eXtended Reality) companies ready to be global?

Speaker: Marcos Alves - Partner and Head of Ventures of Dream2B and Chairman of HUB XRBR

With over 20 years’ experience in heading up and investing in digital products, leading-edge technology businesses and innovation, Marcos Alves is a partner and Head of Ventures at Dream2B, a company specializing in acceleration and internationalization using the Canada of start-ups in emerging technologies such as Virtual, Augmented and Mixed (X-Reality) Realities, the Internet of Things (IoT), Blockchain and Artificial Intelligence. Entrepreneur, investor and mentor of start-ups, he co-founded 3 businesses and created a venture builder (start-up studio) to conceive and launch new start-ups. He co-founded and is currently president of XRBR – the Brazilian X-Reality Hub, a group pf more than 100 businesses in the VR, AR and MR segment.

What is Virtual Production​? What you should know about it

In recent years virtual production has become a growing and visual differential utilised across major films, episodic tv series, news, sports and live events globally.
This innovative and production efficient technique seamlessly blends the two realms of real and virtual together, creating immersive visuals that streamlines the production process and raises production value by enhancing the way we display content.
How does this assist Broadcast and Film/TV episodic workflow? What has been used and how? What's next? Hear more from a specialist in real-time augmented reality.

Speaker: Kingsley Cook - Business Development Executive - Ncam

Before joining Ncam (company founded in 2012 out of a requirement for an affordable and effective real time augmented reality solution for film and won the 2017 Experience Design Award for Best Use of Virtual Reality or Augmented Reality, awarded to Ford’s ‘Advanced Reality’ live mixed reality marketing presentation.), Kingsley spent over 10 years gaining valuable VFX experience within the UK film industry, working on blockbuster features such as ‘The Dark Knight’ and the ‘Harry Potter’ franchise. Kingsley’s involvement on all projects spanned pre-production, shoot all the way through post, to delivering the film.

Demo NCAM (Projects)

Demonstration of integration of virtual scenarios with image tracking using NCAM.

Speaker: Sergio Bourguignon - Business Director - NCAM Latam

TV Projects Engineer with large experience on Broadcast and has participated in the last implementation of VR with NCAM in Latam.

Game Productions in eXtended Reality and Immersive Storytelling

How new arenas and Virtual Reality games will flood the entertainment world for years to come. Presentation of the case Pixel Ripped (game VR) and Voyager VR (arena with immersive experiences installed in Shopping JK in São Paulo permanently)

Speaker: Rodrigo M. Terra - President of the EraTransmidia Association / Co-founder and COO of ARVORE Immersive Experiences

Post-Graduate in Administration by FGV. Specialist in Entrepreneurship from IBMEC-SP. Graduated in Radio and TV by FAAP-SP. Studies and develops Transmedia content since 2006. He directed and conducted several audiovisual projects and transmedia for independent broadcasters and producers, the Fazenda Urbana Digital and partners. Consultant in Transmidia in the Objectiva Audiovisual program by Sebrae / APRO, was juror and ministered design clinics at festivals such as Ventana Sur, Brasilia Festival and international keynote speaker at international events such as NABShow and VR Days Europe. He is a LEGO fan, loves soap opera and genre films and is a great promoter of new immersive media such as Virtual Reality, Mixed and Augmented Reality.Today he is president of the EraTransmidia Association, co-founder and COO of ARVORE Immersive Experiences

 

9h - 11h

Audiovisual Contribution and Infrastructure | Room 12

Automated Production Control

AUTOMATED PRODUCTION CONTROL

The panel will explore the user experience with production automation processes, what are the motivations for automation application, what are the positives and negatives aspects of adopting the technology, what are the operational impacts. With regard to manufacturers, what is the future of this technology and the points of attention for its use.

Chair: Caue Franzon - Executive Project Manager - RBSTV and Radios

Graduated in Engineering, Master in Production Engineering, Federal University of Rio Grande do Sul, with an MBA in Project Management, FGV. He has been working in TV since 1996. He worked for more than 10 years as a technician and audio and video systems support engineer, coordinated for 3 years a research group on products and solutions in television, worked as a television and radio infrastructure manager and currently manages projects team for television and radios.

Production Automation – Case Rede Anhanguera

Based on TV Anhanguera experience, we will share with the audience a project of a production automation system, automating all functions in the production of journalistic content, such as: Video Switcher, Audio Mixing, Camera Operation, Playout and CG Insertion. Addressing the criteria for choosing the solution, the operating mode, and the results of the deployed project.

Speaker: Carlos Cauvilla - TV Technology Director - Anhanguera Network

Engineer, with MBAs in Business Management and Information Technology. Nowadays, TV Technology Director at Anhanguera Network, responsible for analyzing, recommending and implementing technologies for the Media business, focusing on business results. Actively worked in three analog switch off moments, the first of them in Rio Verde, cluster Brasilia and the most recent in Goiânia.

The future of Broadcast Industry - The TRENDS that drive the future, Today! …the POWER of DATA, Innovation and Disruptive Technologies ​

The broadcast industry is going through a major transformation… aligned with that, ChyronHego has been laying the groundwork through key acquisitions as well as internal development. We are leading this transformation bringing solutions that explore everything that data can deliver through efficiency and automation.

Through a series of in-depth product and technology overviews, attendees will gain invaluable insight into current and future technology trends, ranging from Augmented Reality to Data Visualization thru to Automation and Robotics and how they are impacting today’s broadcasts and production scene. Our industry is undergoing a seismic shift. The pace of technological change is accelerating… the need for “original” content has never been greater and will only continue to grow ! Looking forward is what our Media & Entertainment executives need to do if they want to innovate, prosper and survive…

Speaker: Aldo Campisi -Vice President, Latin America, Caribbean, Spain & Portugal at ChyronHego

Over twenty-two years’ experience in television production and broadcast.VP Latin America Sales, Chyron, leading and managing ChyronHego's presence in Latin America and develop current and new markets potentials.Freelancing internationally, creating, consulting, supporting and managing global broadcasting events, including NBC Athens 2004 Olympics, (Beijing 2008 and Vancouver 2010 NBC Olympics support with Chyron) RAI World Cup Soccer Korea/Japan 2002, Turner Sports Goodwill Games Australia 2001.USA Presidential Elections 2012, 2008, 2004 and 2000, Virtual Set design and interfaced graphics to Electoral data for real time interactive visual display.

Revisiting production concepts

The presentation sets out the path taken by Globosat to review its content production concepts, focusing on the experience gained to automate live shows and live event productions around the Olympics Rio 2016 period.

Speaker: Luiz Claudio Costa - Development and Technology Specialist - Globosat

Throughout his professional career for 20 years at Globosat, he led the implementation of the tapeless playout systems of the Globosat’s channels (playout automation and video servers), automated production galleries, compact galleries, among other implementations.

9h - 11h

Technology and Business | Room 15

Future of Advertising, a Mutiplatform View

Future of Advertising, a Mutiplatform view

The panel will explore the new context and the options opening up for the world of advertising. The use of algorithms and automation, together with data and new metrics, produces new challenges for advertisers and media companies. The impact of the new trends in ad tech, new operating models, attribution and new demands by advertisers will be debated in this panel.

Chair: Carlos Octavio Queiroz - Director of Technology, Architecture and Business Partnership at TV Globo

Carlos Octávio is head of Partnerships and Architecture in the Technology Department at TV Globo, responsible for technology initiatives involving Digital Media, Advertising, Analytics and Architecture. He has over 18 years’ solid experience in the Media and Entertainment industry. Before joining TV Globo, he had worked as a consultant and partner in a consulting firms engaged with companies in different segments (Industry, Finance and Media) and was a professor at PUC/RJ for over 12 years. Carlos holds a master’s degree in Software Engineering, and MBA in Business Management from the Dom Cabral Foundation, a graduate degree in Administration, with the emphasis on Finance, from PUC/RJ, where he also received his undergraduate degree in IT.

The role of digital: from extra to protagonist

The vision of one of Brazil's largest digital agencies, 22 years of experience with major international brands, of how digital has turned the game in importance in the last decade.

Speaker: Guilherme Gomide - CEO - Mirum Brasil

A digital entrepreneur for over 25 years, he has launched several companies in this area since the 1990s. In 1999, he founded MapLink, a local search site which was subsequently acquired by Movile (Naspers) in 2014. His two digital agencies focused on ROI, Media Digital and i-Cherry, grew over the years to become major buyers of online media in Brazil. Then, in 2010, both agencies were acquired by WPP. In 2015, along with other correspondent agencies of the group located in 6 regions around the world, he became one of the founding shareholders of Mirum – a global digital agency focused on business transformation and performance marketing. Guilherme currently heads up Brasil and oversees Latin America.

Speaker: Patricia Alves - diretora de mídia na DPZ&T

Patricia Alves is currently media director at DPZ & amp; T, responsible for the Renault account. For 20 years in the market, he has worked in the main advertising agencies in Brazil. He has solid professional experience in the media area with specialization in business management, data analysis, optimization and performance.

Speaker: Caitlin Roller - Commercial Development Manager at FreeWheel

Caitlin joined FreeWheel, A Comcast Company, in 2014 and now leads the commercial development team for the FreeWheel TV ad management platform. Starting in early 2017, she has focused on commercializing FreeWheel’s newest solutions, bringing innovation to traditional media. Prior to FreeWheel, Caitlin worked at Nielsen in various roles across both linear ratings and Nielsen’s newer digital ratings suite. Having extensive experience in traditional and recent developments in advertising and media, she thrives in helping media companies navigate the digital age with new technology.

9h - 11h

Audiovisual Contribution and Infrastructure | Room 16

2018 Innovations for Contribution, Distribution and Content Delivery over Satellite

2018 Innovations for Contribution, Distribution and Content Delivery over Satellite

The audiovisual media industry in a broad way has been following the great transformation experienced by the business of satellite operators, perhaps the greatest in its history. "Technological disruptions", increase capacity with HTS, more Mbit / s for less transponder MHz, new services and more applications are in the "order of the day". More and higher customer demands, falling prices due to fierce competition and the need for large investments for long-term return, force the search for immediate innovations and differentiated business models.
In this panel, in the context of 2018, we will discuss the proposals and offers of innovations of the satellite operators, for contribution, distribution and delivery of content.

Chair: J.R. Cristóvam - Technical Director - UNISAT

He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).

Ricardo Calderon

Eutelsat´s new solution

We will present and discuss the new solutions offered by Eutelsat for the video market.

Speaker: Ricardo Calderon - Sales Director - Eutelsat

Degree in electrical engineering from the Mauá School of Engineering, has 30 years of experience in the communications market for satellite, broadcast and PayTV. He has been the Sales Director at Eutelsat do Brasil for the video market since 2015.

Overview of Hispamar's 2018 Innovations

In this presentation, Hispamar will show the innovations in the newly launched satellites of its fleet, the services via the Ka-band HTS and the "antennization" by the operator of its cable-headends clients.

Speaker: Sergio Chaves - Business Director for South America of Hispamar Satellites

Sérgio Chaves began his career in the telecommunications sector in 1988. He worked in large companies as responsible for medium and large accounts and for development of new businesses, marketing voice, data and infrastructure products aimed at the corporate and carrier markets. Since 2003, Hispamar Satelites, a Brazilian operator that markets the services of the Hispasat Group in the Americas, has developed new markets for satellite services such as distance education and indoor satellite media. In 2012, Sérgio Chaves, until then commercial director for Brazil, assumed the business direction of Hispamar for South America.

Transforming technologies that thrill!

From HD to 4K and now also in 8K, your viewers want access to exciting and breathtaking content, more accessible and that will provide a more immersive experience. Learn about the latest contribution and distribution technology options that allow you to economically deliver the programming your audience wants.

Speaker: Marcelo Amoedo - Sales Director - Broadcast Division, Intelsat

Marcelo Amoedo is an experienced telecommunications professional with 16 years of experience in the areas of television, satellite communications, video compression and transmission systems integration, business development, key account management, direct sales and resales, networking and relationship. Acted as sales and business development manager for STI Telecom and MB SkytechSales Account Manager. At Intelsat, he is responsible for the commercialization of space segment capacity for occasional use and broadcast services. Graduate in the MBA of Digital TV, Broadcasting and New Media from UFF - Fluminense Federal University, graduated in Administration and Computer Networks from Universidade Estácio de Sá.

New SES Forms of Satellite Video Distribution

In this lecture we will present the new satellites: SES-14 and SES-10 and their potential uses for Broadcast, both C-band and Ku band. We'll also talk about the VOD system-Everywhere ,, SES Satellite SVOD system, as well as UHD platform and OTT solutions integrated into the satellite.

Speaker: Jurandir Pitsch – Vice President Sales – SES

Jurandir Pitsch is the Vice President of Sales and Business Development for the Latin America region, at SES. He is a telecom engineer, with more than 35 years acting in satellites business.

Satellite: Use of Advanced Encodings and Modulation

The use of advanced encodings and modulation in satellite transmissions enables the use of this medium for various applications involving signals that are not restricted to the video signal of the Linear TV.

Paul Bertram dos Santos Reis Vieira - Satellite Engineering Consultant - Embratel / Star One

Graduated in Electronic Engineering from IME - Instituto Militar de Engenharia. Worked at FURNAS - Centrais Elétricas S.A. in the Communications Division with switching systems, PLC (Power Line Carrier), HF, VHF, UHF and SHF. He joined EMBRATEL in the Terrestrial Division of the Domestic Satellite Communications Department, responsible for the planning, coordination and operational support of earth stations. He currently works as a satellite engineering consultant at EMBRATEL / STAR ONE,

The new technologies HTS and LEO of Telesat

Telesat will present its new satellite T19V, HTS (Satellite High Capacity) with Ku-band coverage over Brazil, as well as give an overview of the LEO constellation program (low Earth orbit satellites) operator.

Speaker: Romildo Lucas - Sales Director - Telesat Brasil

12 years of experience in sales and management with National and International sales, customer oriented and achievement of technical and commercial improvement with efficiency in large corporate companies such Embratel. • Responsible for elaboration of proposals, contracts and projects of large accounts customers.

11h30 - 13h

Content Production | Room 13

Innovation at the 2018 FIFA World Cup Russia

Innovation at the 2018 FIFA World Cup Russia

With a global audience of 3.2 billion viewers - almost half of the world’s population - the FIFA World Cup is a fantastic oportunity for the introduction of technology innovations, both in the production and the distribution of content. Learn from specialists of three top players how did they seize the opportunity to surprise and further engage their viewers, and also introduce more efficient workflows. We will address 4K HDR, news production, graphics and multiplatform distribution.

Chair: José Manuel Mariño - Director of Sports Technology - TV Globo

José Manuel Mariño is 56 years old, and holds a BSC degree in Engineering. He is currently Director of Sports Technology for TV Globo, and his roles involve the planning and operation of sporting events, both in Brazil and abroad, including production of sporting news and programs, as well as live games/tournaments. Working at TV Globo for 30 years, his previous roles include managing the planning and execution of the studios and TV Systems of Projeto Jacarépaguá (now Estúdios Globo) between 1988 and 1995, Director of Projects between 1996 and 2004, and Director of Network News and Sports between 2005 and 2015.

FOX SPORTS Experience at the 2018 FIFA World Cup

In 2018, Russia hosted the world’s largest sporting event, the FIFA World Cup. We have come a long way to get there, starting when the 2014 World Cup in Brazil ended.
There were 4 years of preparation and hard work for approximately 45 days, with an average of 16 hours a day of live production, with the focus on quality and reliability, to transmit the best in world soccer.
But it wasn’t enough just to cover the event; we were looking for efficiency and innovation for developing technical solutions, and in this talk I will cover a little of this project and share this experience with the audience working in the audiovisual market and in the production of live events. Getting to know a little more about the technology behind this event and, above all, the cases of success during the coverage will be the objective.


Speaker: Luis Santos - VP of Engineering and Operations at Fox Network Group ( Fox Sports)

Graduated in Electronic Engineering from Mackenzie University; -Specialization in the market of audiovisual content production, working in the area since 1995; -First professional experience as a Graduate Engineer: Project and implementation of the new headquarters of TVA / Abril (Generator and Distribution) in Brazil; - First international sporting event - France World Cup in 1998, acting as project and implementation engineer by ESPN Brasil - Since 1998 working with projects and implementation of broadcast systems for the production of international events such as World Cup / Pan American Games / Olympiads and Coverage of the main Football events in Europe (Premier League / League / Bundesliga); -Passage by the main sport channels acting in the area of Engineering and Operations; -Passage for the entertainment area, Cinema (film and digital), Advertising (post production and finalization), production of auditorium programs, shows and live and recorded studio programs; -Returning to sports in 2011 by Fox Sports as head of Engineering, Operations and Technology department where I am working until today.

UHD and ATSC 3.0 demonstrations during the FIFA World Cup.

The big sporting events always represent and opportunity to test new technologies. During this FIFA World Cup, Globo had ATSC 3.0 transmissions and live exhibition of the games in 4K/8K with Dolby Atmos.

Speaker: Gabriel Ferraresso - Project Specialist - TV Globo

Gabriel has a degree in Electronic and Computing Engineering at Federal University of Rio de Janeiro (UFRJ). He works as a project engineer at TV Globo since 2012 acting in contribution and distribution of audio and video over communication networks. In 2016, he spent 4 months as an invited researcher at STRL/NHK. Gabriel was the leader of UHD Demonstrations held by TV Globo during the last two FIFA World Cups (2014 and 2018) and 2016 Summer Olympics.

Efficiency applied in favor of editorial coverage in the World Cup

Share solutions applied in the World Cup, focused on editorial requirements, presenting the results achieved in operational efficiency in the coverage of the most mediatic sporting event

Speaker: Gilberto Castañon - Director of Operations, Production - Globosat

11h30 - 13h

Audiovisual Contribution and Infrastructure | Room 12

MAM – The Challenges of Asset Management facing Immateriality of Image

MAM - The Challenges of Asset Management facing Immateriality of Image

Administration of digital assets in the face of the immateriality of audiovisual content and automated processes. Compatibility between different hardware and software that compose a technical-operational environment. Definition of the best solution that meets the business model. Professional qualification. Obsolescence. Preservation. Digital Convergence. Diffusion and Monetization.

Chair: Teder Muniz Morás - Digital Media Consultant / SBT TV Channel 4 SP

Media Consultant at SBT TV. He has been working for more than 30 years in the area of ​​management, digitization and preservation of audiovisual collections. Doctorate and Master in Communication, with a Bachelors Degree in Business Administration. Professor and lecturer at national and international seminars on the discussion and dissemination of digital culture in the face of new technologies.

CONTENT ID

Broadcasters must constantly improve process velocity, accuracy, and flexibility.
A major obstacle, on that road, is the absence of a universal method to identify content.
This results in manual workflows plus resource-consuming communications for content production, processing and exchange, particularly for assets obtained from multiple sources.
The use of globally unique IDs is therefore necessary to any solution.
We will explain the desired ID architecture, and how to preserve pre-exiting IDs and commercial-rich metadata, plus their fit in TV networks.

Speaker: François Modarresse - Business Development Consultant - EIDR

Has over 30 years of experience in broadcast and media technologies, playing key roles in the launch of HDTV and H264. He currently runs international business development for EIDR, a consortium of the major Hollywood Studios, many of the largest TV Networks and streaming companies. Before EIDR, François served many clients spearheading innovation in the broadcast production and metadata worlds. Prior to that, he led product marketing at Dolby, productizing major innovations such as Dolby Mobile, Atmos and Vision.

Challenges for Archive and Preservation

An approach for technology, proccess and tools. The challenge in choosing or defining preservation and archive technology taking into consideration current option, focusing in the optical technology for archive. An overview and discussion about the preservation challenges mainly related to the digitization process and the necessary considerations for the high volume digitization process. The benefits and tools based on latest technologies to help preserve contents.

Speaker: Erick Soares , Technology Expert - Sony Brasil

Technology Expert for Marketing and Sales Support, acting more than 15 years at Sony, focusing in new technologies, workflow and products for the broadcast market. Graduated in Electronic Engineering at FEI(Brazil) and post-graduated in Business Administration at FIA(Brazil). Supported development of new products and new technologies implementation acting as strategic interface between Brazilian customers and development team from Japan. Attended and participated in different local and international events.

NET CONTENT

With so many new technological innovations around us, new narratives emerge. From Internet of Things to Omni-channel content, everything will speak to you in the unique tone of each platform. New stories increasingly liquid, that overflow the screens. In this synergy shared with the participants, the future of integrated communication presents itself in a nonlinear, collaborative, interactive narrative with no boundaries between the real and the virtual. Transmedia strategies can be the tools needed to turn the public into your best storyteller, your fan. Stories so contagious that are shared at the speed of a blink of an eye, lose control in the network, reach our affective memories and become part of popular culture

Speaker: Giuliano Chiaradia - Head of Digital Content - SBT

Director of Content with 20 years of innovative experiences in the Entertainment, Programming and Marketing Industry in Latin America, working with big producers on all platforms. Leading teams in Brazil, Argentina, Mexico and the United States. Former MTV / Nickelodeon creative in Brazil and the United States, based in Miami. Former director and author at Rede Globo de Televisão, one of the pioneers in transmydial and mobile content projects. Master Class in Digital Innovation by the Swedish school Hyper Island. Specialization in Strategic Management and New Business at Coppead Business School UFRJ, in Rio de Janeiro. Extensions in cinema and TV in Italy, Cuba and the United States. Speaker on innovation and transmigration in Brazil and abroad. Resident artist at La Chambre Blanche, multidisciplinary center for art and technology in Quebéc, Canada. Founder of the #Artmobile project, social innovation that teaches young people around the world to make art with the cell phone.

Media Center, MAM, Digital Assets, Efficiency and Customer Service Efficiency.

Technological innovation, coupled with digital convergence and information speed, have resulted in daily challenges within the Broadcast universe, mainly in the technical and operational spheres. The exponential increase in content has brought to the forefront the need to deploy high-performance shared storage technologies and workflows that promote more efficiency, security, and availability. While in the hitherto consolidated content preservation environment we are encouraged to rethink cataloging concepts in the face of the advent of Artificial Intelligence. In this constant migratory current, the need to evolve is indisputable, there is no longer space for the analogue, and the digital terrain is vast in possibilities.

Speaker: Juliana Ferrari - Media Manager - SBT

Professional with leadership in a Media Center environment coordinating operational workflows with security and efficiency in the movement and storage of digital assets.

11h30 - 13h

Technology and Business | Room 15

The Rise of Live Sports Streaming in OTT

The Rise of Live Sports Streaming in OTT

Sporting entertainment, which has always been one of the leading drivers of video services and innovation worldwide, is now slated to be the next niche segment to benefit from the adoption of OTT platforms.
The battle for sports content is now taking place in other arenas and includes new players. In the short term, this revolution will probably result in a greater number of sports leagues offering supplementary programming and access to selected games for exhibition on OTT platforms, thereby reaching segmented fan bases which would otherwise not be satisfactorily served.

Chair: José Salustiano Fagundes - CEO - HXD OTT Solutions

Entrepreneur in the area of technological innovation, founding partner of HIRIX Software Engineering and HXD Smart Solutions, a company that since 2007 has been "thinking and making the new television in Brazil". He was a member of the SBTVD-T Forum Council and participated in the work to adopt the interactive component in digital TV. He participates in the Technology Committee of the Brazilian Society of Television Engineering (SET), is a guest researcher at CITI (Interactive Center for Interactive Technologies) and LabArteMidia-Laboratory of Art, Media and Digital Technologies, both from the University of São Paulo (USP) ; and Ambassador of Campus Party, an organization that brings together a worldwide community of developers and makers with a mission of "building a new source code for the world."

Samuel Yuen

Live Streaming of World Cup and other Sporting Events

Presentation and analysis of audience statistics and streaming quality of the 2018 World Cup, delivered by 60 television stations worldwide. The event beat all audience and traffic records online for a 4K HD streaming event. There will also be comparisons of the Cup with other major recent events and the video architecture used by FIFA / HBS and different television stations.

Speaker: Samuel Yuen - Major Account Executive - Akamai

Samuel Yuen is, since 2015, the executive of Akamai responsible for the Media & Entertainment vertical in Latin America. He was directly involved in numerous projects of TV stations, OTT platforms, telecom operators and other content providers. Prior to Akamai, he served as a consultant and solution architect for companies such as Oracle, Ericsson and Accenture. Samuel is a MBA graduate from INSEAD Business School and holds a Computer Engineering degree from University of Sao Paulo.

LNB/NBB CAIXA CASE: THE USE OF LIVE STREAMING AS A VALUE-ADDED STRATEGY FOR PROMOTING BRAZILIAN BASKETBALL

The National Basketball League (LNB) was created in 2003 and has 18 member clubs from eight states and the Federal District, 15 of whom are participating in the 10th edition of the NBB (New Basketball Brazil), a Brazilian senior men’s basketball championship organized by the teams, with the approval of the Brazilian Basketball Confederation (CBB) and with Master Sponsorship from CAIXA (the federal savings bank), as well as sponsorships from SKY, INFRAERO, AVIANCA, NIKE, PENALTY and WEWI, and support from AÇUCAR GUARANI and the MINISTRY OF SPORTS.
Besides the NBB CAIXA, the LNB also organizes two additional competitions: the LDB (Basketball Development League) and Liga Ouro (Golden League).
The LNB has been making a name for itself through the degree of professionalism of its management and staff, adopting successful practices in sports management and searching for innovation.
In December 2014, it entered a first-time partnership with the NBA (National Basketball Association) and, that same year, embarked on a strategic vision, becoming the first sporting entity in Brazil to offer global transmission of its games via streaming on social network platforms, initially Facebook and later, from October 2017, on Twitter, too.

Speaker: Álvaro Cotta - Marketing Director of the National Basketball League

With a degree in management from PUC-Minas and a graduate degree in sports administration from FGV-RJ and in marketing from FDC (Fundação Dom Cabral), he has been in the sports marketing field since 2000, having been the marketing director of Clube Atlético Mineiro; he was also the managing partner at the Ace Esportes agency, president of the Basketball Federation of the State of Minas Gerais from 2012 to 2016 and won the Executive of the Year award from the Máquina do Esporte site in 2017. Since 2015 he has been marketing director of the National Basketball League, responsible for building and managing the commercial and promotions platform of NBB CAIXA and the All-Star Game (Jogo das Estrelas).

TV NSports case presentation - Branded content in OTT

TV NSports is a new streaming platform for broadcasting sport events sponsored by Netshoes and born with the objective of giving visibility to modalities, competitions and athletes that normally do not have space in open and cable TV, but which have a public captive and passionate about sports.
Explanation of how OTT technology enabled the creation of a business model and the challenges of the first few months of operation.

Speaker: Guilherme Figueiredo - Founder of TV NSports

Experience in entrepreneurship in sports since 2008, worked at Grupo Globo as a leader in the creation and implementation of the Estádio TV, a content management and media marketing project on Brazilian stage screens. Founder of TV NSports, a new streaming platform for the democratization of sports broadcasting over the Internet.

11h30 - 13h

Audiovisual Delivery | Room 16

Future of Digital Terrestrial TV Coverage – How to get to the whole Country? ( 11:30 a.m. – 1:30 p.m. )

Future of Digital Terrestrial TV Coverage - How to get to the whole Country?

The implementation of Digital TV is now in full swing and, by the end of 2018 many municipalities,(including the entire state of São Paulo), should have their analog systems disconnected. However, many of the stations, primarily in smaller locations, will only be subject to this process in 2023.
What are the expectations, and which actions should the sector be planning?
In this interactive panel in the format of presentations and a debate ((Q&A), with the participation of SejaDigital, TV channels, engineers and universities, we will have an opportunity to discuss the various issues that imply planning and decision making:
Is infrastructures sharing important?
When and how to invest?
Prediction, applying AI, field analysis?
Coverage, SFN: Is there a signal?
What will be the next steps for the future of da Digital TV?

Questions and suggestions can be sent to [email protected]
DURATION OF THIS PANEL UNTIL 13H30M.

Chair: Valderez de Almeida Donzelli- Director – ADTHEC Engenharia e Sistemas / SET

Holds a degree from the industrial school of engineering (FEI) in electronic engineering, power engineering and production. She obtained a Master’s in electrical engineering, defending the dissertation “Polarização Elíptica: Influência no desempenho de cobertura da TV Digital” (free translation, Elliptical Polarization: Its influence on the coverage performance of Digital TV”, and is reading for her doctorate with the survey " Digital TV: Signal Coverage", both from the Mackenzie University. She also holds a specialization in IT from FESP, ICT management from the FGV and Advanced Digital TV Systems, from INATEL. Technical Director of ADTHEC (www.adthec.com.br), a company offering consultancy, planning, design, research and analysis of risks and solutions for public and private sector radio, television and telecommunications stations, with the emphasis on the design and installation of digital and FM transmission systems. She has headed up studies, tests and measurements involving the systems for implementing digital TV in Brazil, as well as the group that reviewed the regulations for sound and picture broadcasting services. She is currently deputy director for education and member of the editorial committee of SET, where she has also held the position of relationship and editorial director.

Without transmission there is no reception!

Speaker: Gunnar Bedicks - CTO at Seja Digital – (EAD - Entidade Administradora da Digitalização de Canais TV e RTV)

Gunnar Bedicks is one of Brazil’s most distinguished experts in developing, deploying and evangelizing for digital TV. In the last decade, he has visited 32 countries around the world to discuss their switch from analog to digital television. Besides being Chief Scientist at the Digital TV Research Centre of the Universidade Presbiteriana Mackenzie in Sao Paulo, he teaches postgraduate, graduate and undergraduate courses in Digital Communications at the same university. He was one of the lead engineers for the testing and research that led the government of Brazil to adopt digital TV in 2004. His publications include more than a dozen scientific articles, and he has presented at technical conferences in Brazil and many other countries. His degrees include a Ph.D. in Electrical Engineering and an M.B.A. in Administration from the Universidade de São Paulo, as well as a B.E. in Telecommunications Engineering from the Instituto Nacional de Telecomunicações in Santa Rita do Sapucai in Brazil. He holds seven patents and is fluent in Portuguese, English and German.

Propagation Model in SFN environment and Artificial Intelligence Application in the coverage prediction.

The search for bandwidth optimization solutions shows that the spectrum is making more disputed. The SFN operation can significantly improve spectrum efficiency, but much more rigorous planning is required. The Propagation Model is a critical point in the coverage area prediction. A comparison between field measurement and several Propagation Models will be presented and how artificial intelligence (AI) can contribute to optimize the choice of the best Propagation Model.”

Speaker: Alberto Leonardo Penteado Botelho - Project Engineer at LM Telecomunicações

Alberto Leonardo Penteado Botelho is a master student in electrical engineering at Universidade Presbiteriana Mackenzie. He holds a degree in Electrical Engineering from the Universidade Paulista, specialized in Engineering of Digital Television Systems by the National Institute of Telecommunications, Engineering of Telecommunications Networks by the National Institute of Telecommunications and MBA in Project Management by Fundação Getúlio Vargas. Worked on Rede TV! and currently works at LM Telecomunicações (RecordTV group) as a project engineer.

Francisco Peres

"This debate will show two projects of the Group of sharing of infrastructure of the ABERT that promise to change the relation between the transmitters and to make possible the internalization of the digital TV in Deep Brazil".

Speaker: Francisco Peres - Engineering Manager - TV Globo

Graduated in Telecommunications Engineering from the Fluminense Federal University and Master in Electromagnetism applied by PUC-Rio. He has been on TV Globo since 2003, having worked as a Projects engineer, designing antennas, transmitters and contribution and distribution systems for MFN and SFN networks. He is currently manager of the projects, installations and regularization department and responsible for the expansion of digital coverage on TV Globo's 5 stations.

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Speaker: Cristiano Akamine - Researcher and Professor - Mackenzie University

He holds a degree in Electrical Engineering from Mackenzie Presbyterian University (1999), a master's degree and a Ph.D. in Electrical Engineering from the State University of Campinas (2004/2011). He is a researcher at Mackenzie’s Digital TV Research Laboratory since 1998. He took an internship at NHK Laboratories for Research in Science and Technology (STRL) and was Visiting Specialist Professor at Unicamp's Faculty of Technology. Currently, he is a professor in Electrical Engineering and the Post-Graduate Program in Electrical and Computer Engineering (PPGEEC) of Mackenzie Presbyterian University and Coordinator of Mackenzie’s Digital TV Research Laboratory. He has a scientific grant of Productivity and Technological Development and Innovative Extension - Level 2 from National Counsel of Technological and Scientific Development (CNPq). He is also a member of the Board of the Brazilian Digital Terrestrial Television (SBTVD) Forum. He has several patents and several articles published and has experience in the area of Electrical Engineering, with emphasis on digital TV, digital communication, channel coding, embedded systems, reconfigurable logic and software defined radio.

Speaker: Luiz Fausto - Regulatory Strategy Specialist - Globo TV Network

Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Deputy Director of the Technology Board Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.  

Fernando  Gomes de Oliveira EAD

Speaker: Fernando Gomes de Oliveira - Management and Project Planning - Seja Digital

Fernando Gomes de Oliveira has been working in the telecommunications and broadcasting sector since 1996, promoting technical solutions to the main TV stations, pay-TV operators and local Internet providers.At Be Digital, he is responsible for the management and planning of TV channel repacking projects with the goal of releasing the 700MHz band, enabling the implementation of 4G / LTE networks.

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Speaker: Sérgio Luís Nogueira Martines - Executive Director - SM Facilities

Executive Director of SM Facilities, a company specializing in broadcasting engineering services. Holds a Civil Engineering degree from UFPR and has an Electronics Technician qualification from CEFET-PR, a specialization course in Works Management from CEFET-PR and an MBA in Project Management from the FGV. He has been in the field of television for 28 years, especially in transmission and reception systems, setting up TV generators and repeaters, and project management for major live events. He is a consultant in project management, with experience in the fields of IT, Energy, Finance and the Environment, among others.

Speaker: José Frederico Rehme - Director of SET / Director of TVCI / Professor at Positivo University

José Frederico Rehme is SET Teaching Director, Coordinator and Professor of the Electrical Engineering and the Energy Engineering courses at Positivo University and Engineering Director at TVCi.

14h - 15h30

Audiovisual Contribution and Infrastructure | Room 13

IP Infrastructure for Production Centers

IP INFRASTRUCTURE FOR PRODUCTION CENTERS

The SMPTE standards construction work and AMWA / NMOS specifications for IP systems continue.
Manufacturers and users are looking forward to standardization that makes multi-vendor systems installations easier.
In this panel, the status of these jobs will be discussed and system cases will be presented, where it was not possible to wait for the standards to complete.

Chair: José Antônio S. Garcia - EBC/SET

Technician in Electronics by ETE in Sta. Rita do Sapucaí in 1975 and Engineer in Telecommunications by Universidade São Judas in 1982. He has worked in television companies since 1975, currently engineering manager in TV Brasil-SP. Member of SET - Technology Board, SBTVD Forum - Technical Module, UHD Brazil Project - Distribution Group and IP Study Group of SET - Coordinator.

IP for Live Production

In this lecture, we will present a vision of the challenges and benefits of adopting IP technology in the infrastructure for live production, with some examples of real implementation cases and application possibilities. We will also learn the history of the evolution of NMI (Network Media Interface) technology, as well as the natural transition to the ST 2110 standard.

Speaker: Erick Soares - Technology Expert - Sony

Technology Expert for Marketing and Sales Support, acting more than 15 years at Sony, focusing in new technologies, workflow and products for the broadcast market. Graduated in Electronic Engineering at FEI(Brazil) and post-graduated in Business Administration at FIA(Brazil). Supported development of new products and new technologies implementation acting as strategic interface between Brazilian customers and development team from Japan. Attended and participated in different local and international events.

Case Study: New Facility Design for Radio Canada Television and Radio Production Center in Montreal, Canada

1. About Radio Canada and the New Maison Radio Canada Facility Project --
2. Project / Facility Objectives, Why IP --
3. Project Design Approach: Pilot and Proof of Concept Projects --
4. Lessons Learned and Key Architectural Decisions.
- Network Topology
- The surprise importance of ST-2110 Wide and Narrow Profiles
- PTP related challenges and chosen reference architecture
- The system configuration challenge
- The IT skills gap --
5. Conclusions

Speaker: Michel Proulx - Consultant - Radio Canada / Canadian Broadcasting Corporation

Michel Proulx is a Media Industry technologist and executive with over 35 years of experience working with leading manufacturers and broadcasters in the television industry. Since retiring as CTO of Miranda technologies at the end of 2012 Michel has split his time between perfecting the art of being a ski bum and consulting for a number of broadcasters and broadcast industry vendors. Michel’s current focus is helping broadcasters understand and navigate the rapidly evolving OTT distribution landscape and transitioning to IT and IP based infrastructures. Michel is currently involved with a major project at Radio Canada / Canadian Broadcasting Corporation for the re-building of the Maison Radio Canada, the Canadian broadcaster’s flagship French Language Production and Playout facility in Montreal. Positioning the broadcaster to be able to adapt to rapidly changing production and distribution needs, the new facility will feature an all IP infrastructure and a combination of fixed function hardware, software defined hardware and virtualized software sub systems. Michel holds a Bachelor’s degree in Electrical Engineering and Computer Software from the University of Waterloo. Michel is an active member of the Society of Motion Picture and Television Engineers.

SMPTE - STANDARDS UPDATE

Not specific to cinema and a brief explanation of mixing HDR and SDR content using live [inverse] tone mapping techniques

Speaker: Matthew Goldman - Senior Vice President Technology at MediaKind / Fellow & President of SMPTE / Senior Member at IEEE

Matthew Goldman is Senior Vice President of Technology at MediaKind, where he is focused on video processing and media delivery solutions. He has been actively involved in the development of digital television systems since 1992. He was a prominent participant in the Moving Picture Experts Group where he helped create the MPEG-2 Systems and DSM-CC standards, and he continues to be influential in other industry organizations including the Society of Motion Picture and Television Engineers (SMPTE), the Alliance of IP Media Solutions (AIMS), the Ultra HD Forum, the Digital Video Broadcasting project, the Advanced Television Systems Committee, and the Society of Cable Telecommunications Engineers. Four of his projects have been later recognized by Technology & Engineering Emmy® Awards. Mr. Goldman received bachelor (high honors) and master of sciences degrees in electrical engineering from Worcester Polytechnic Institute. He holds six patents related to digital video transport. A SMPTE Fellow, he is also a senior member of the IEEE and an inductee of the Academy of Digital Television Pioneers. Mr. Goldman is currently serving as the President of SMPTE.

Robert Erickson - painel José Antonio

Case Study on successful SMPTE ST 2110 based installs

After the ratification of SMPTE ST 2110 the industry was quick to capitalize on the enhanced scale and workflow capabilities of a COTS based IP infrastructure.
Having done multiple fixed facility and mobile infrastructures based on SMPTE ST 2110, Robert will be discussing a case study on two of those installs. One ST 2110 based OB truck and an IP based fixed facility.
The case study discusses lessons learned on deploying non-blocking IP infrastructures, flexible FPGA processing platforms, control and orchestration layers, PTP timing, and the need to further the proliferation of open workflow tools such as AMWA IS-04 and IS-05.

Speaker: Robert Erickson – IP Evangelist – Grass Valley

Member of Grass Valley since 2008, with more than 18 years of experience in the Broadcast and IT market. In his career he has worked on projects and maintenance of infrastructure and playout systems based on emerging technologies. Participates in the Alliance for IP Media Solutions (AIMS). He spends much of his time with client education for emerging IP technologies and internal team training. Design and manage 'proof of concept' - POC - for customers, testing and deploying solutions - including cameras, servers, routers, multiviewers, processors and software solutions. Robert is an active participant of SBE, SMPTE and HPA.

14h - 15h30

Regulatory Issues and Standards | Room 12

The Future of Broadcasting Spectrum

THE FUTURE OF SPECTRUM

We are on the eve of successfully completing a major transition in the UHF spectrum, with the digitalization of the free-to-air TV audience and the switching off of the analog TV signal that covers over 100 million people. At the same time, on the international scenario the engendering of next-generation TV is advancing to the pre-commercial phase. With this scenario as the backdrop, the speakers will debate the challenges and opportunities in using the spectrum to strengthen and expand the terrestrial and satellite-based distribution models, analyze the disruptive distribution models and trace scenarios for the use of the spectrum that will enable the implementation in Brazil of a new generation of TV.

Chair: Ana Eliza Faria e Silva - Strategy and Regulatory Manager in Technology Area of Globo TV

An electrical engineer from UNICAMP, she holds a Master’s in subjective evaluation of video from UNICAMP, an MBA in Management from the Dom Cabral Foundation and an MBA in Telecommunications from IBMEC. She has been involved in several ground-breaking projects in video transmission and Digital TV standardization in Brazil. She is currently Strategy and Regulatory Affairs manager in the technology department at TV Globo. Former Director of Technology and currently Deputy International Director of SET, Ana is an active contributor to the UIT where she is deputy coordinator of the Broadcasting Study Group.

Francisco Peres

Current picture and challenges of spectrum allocation in the VHF and UHF bands in Brazil

This presentation will address the current occupation in Brazil of the VHF and UHF bands for TV service and the challenges and constraints to the implementation of a new distribution platform in the main cities of the country.

Speaker: Francisco Peres - Engineering Manager - TV Globo

Graduated in Telecommunications Engineering from the Fluminense Federal University and Master in Electromagnetism applied by PUC-Rio. He has been on TV Globo since 2003, having worked as a Projects engineer, designing antennas, transmitters and contribution and distribution systems for MFN and SFN networks. He is currently manager of the projects, installations and regularization department and responsible for the expansion of digital coverage on TV Globo's 5 stations.

Future of Digital TV – Spectrum Considerations for 5G-Xcast

The focus of the talk would be on the utilization of cellular networks for terrestrial broadcast and the evolution of standards – especially from a spectrum perspective to enable such a change.

Speaker: Athul Prasad - Head of 5G Business Modeling & Analysis- Nokia

Dr. Athul Prasad is an experienced senior manager, researcher, innovator and technologist, with a passion for change through disruptive innovations. He has worked with various telcos such as Huawei, Nokia, and NEC, in research, business management and product development for 10+ years in various roles. Currently, he is part of Nokia’s end-to-end 5G leadership program and is the Head of 5G Business Modeling & Analysis, based in Helsinki, Finland. He has also contributed to the 5G-PPP phase-2 flagship project on multicast/broadcast called 5G-Xcast, as the technical manager of the project. His research interests include technology enablers for end-to-end 5G system especially in new verticals and markets such as media & entertainment, and is always on the lookout for disruptive technology innovations in 5G which drives value creation within the ecosystem. He is the co-author and co-inventor for over 80 international publications, patent applications (including granted patents), technical reports and standards contributions. He has won the best paper award at IEEE VTC-Spring 2013 and best 5G paper award at IEEE BMSB 2018, and has been involved in various top conferences and journals. He received his Masters', M.Sc. (Tech.) (with distinction) and Doctoral, D.Sc. (Tech) degrees in Communications Engineering from Aalto University, and is pursuing the one-year Executive Education (LEAD) Program on Corporate Innovation from Stanford University's Graduate School of Business. He is a member of the IEEE Broadcast Technology Society.

The Spectrum Challenge in the USA

Broadcast format changes don’t happen often, and when they do, the transition plan is always challenging – both for broadcasters and consumers.
The various experiences of countries around the world in the transition from analog to digital TV (which still continues in many areas) bear witness to this complexity.
Now a second transition is contemplated, from first-generation digital TV to “Next-Gen TV.” In the U.S. (and elsewhere), however, new allocations for broadband wireless and other services have reduced the spectrum previously allocated to broadcast television, making the transition to Next-Gen even more challenging than the analog-to-digital case. This presentation will address how the challenge is being met by the U.S. industry.

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

14h - 15h30

Content Production | Room 15

Data Journalism

Data Journalism

Evolution of the big date, new technologies of artificial intelligence and natural language processing, public data opening, massive use of social networks. These are the ingredients that lead to the use of Data Science for Journalism. In this panel we will discuss the technologies and structures necessary for the implementation of a data journalism environment.

Chair: Daniel Monteiro - P&D Manager - TV Globo

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

Data Stories

How TV Globo is using Big Data technologies to tell Data Stories. Strategy, Architecture and practical use cases will be discussed.

Speaker: João Castellani, Manager of Information Architecture and Integration - TV Globo

Professional working in the market for more than 20 years, graduated in Mathematics / Bachelor in Computer Science from UERJ. Responsible for Big Data projects of TV Globo.

Data visualization and the Web

By allowing access to huge amounts of data in real time, the Web has enabled the emergence of unprecedented data visualization experiences. This talk will give a brief introduction on the subject of data visualization, and show a selection of examples that use the power of the Web to reveal data through interactive graphs and maps. We will also discuss the main technologies, tools and services that can be used to create interactive visualizations for the Web.

Speaker: Helder da Rocha, Consultant and Instructor - Argo Navis Technology and Art

Helder da Rocha writes, teaches and lectures on Web technologies since 1995. He holds a MSc in information technology from the Federal University of Paraíba, has authored books on HTML and JavaScript, and dozens of tutorials on Java technologies, HTML, JavaScript, XML, systems architecture, electronics and Arduino. He is currently writing a book on data visualization with D3.js (Packt Publishers, 2019). He is also a visual artist (scientific illustration and sculpture) and has works in science exhibits in Brazil and Portugal.

Technology as key to combatting fake news

Using artificial intelligence, Aos Fatos shows with Fatima project how technology can be used to combat fake news and disseminate fact-checking for who really matters: those exposed to misinformation daily.

Speaker: Bárbara Libório, Editor - Aosfatos

Bárbara Libório is a investigative data journalist, editor at Aos Fatos. She was part of the economic coverage teams of large brazilian vehicles: Exame.com, iG, Folha de S. Paulo and IstoÉ. Since 2016, has been working at Aos Fatos, the first fact-checking brazilian vehicle. She began as a reporter, covering the impeachment of former president Dilma Rousseff, the municipal elections of 2016 and the political crisis in 2017. She is also a deputy editor of Canal Meio.

14h - 15h30

Audiovisual Delivery | Room 16

Digitizing Analog Parabolic Signals

Digitizing Analog Parabolic Signals

In view of the great challenge of terrestrial switch off of analogue signals throughout Brazil, satellite distribution gains relevance as a strategy in the complement of coverage. In this panel, we will explore the main advantages of this choice. But at what price? What solutions have the countries that already performed the analog switch off applied in their markets? And in Brazil, is there an opportunity? What actions and technological innovations in satellite platforms can help in the digitization of the base?
Take part in this debate. We count with your presence!

Chair: Leonardo Chaves - Transmission Technology Manager at TV Globo

Currently, I am the Transmission Technologies Manager at TV Globo and coordinator of Technical Module in Forum SBTVD. I had the BSc in Electronic and Computing Engineering at Federal University of Rio de Janeiro (UFRJ), and MSc. of Electrical Engineering at the same university. I've got the MBA Management in Catholic University in Rio de Janeiro (PUC-Rio).

SES will present success cases in HD TV coverage in Germany (after the switch off of the analog satellite system), such as HD + and new solutions for emerging regions such as Africa and Latin America.

Speaker: Jurandir Pitsch – Vice President Sales – SES

Jurandir Pitsch is the Vice President of Sales and Business Development for the Latin America region, at SES. He is a telecom engineer, with more than 35 years acting in satellites business.

Eutelsat will be presenting the successful TDT complementation case bringing terrestrial satellite channels across the country, adding broader access alternatives and content connectivity.

Speaker: Gustavo Marra - Video Sales Director for Latin America

Graduated in Telecommunication Engineering, Post-graduated on Video Networks over IP and with a MBA on Project Management, Gustavo has been working for 17 years in the media broadcasting industry, currently at the position of Video Sales Director at Eutelsat Americas, being responsible for the expansion of video business across the Americas. Before Eutelsat, Gustavo worked for 7 years at ATEME as VP Solutions and Bus Dev and nearly 10 years at TV Globo as Project Manager.

The importance of being based on consumption data in the design and improvement of interfaces aimed to facilitate user access to the content he likes.

Speaker: Danilo Almeida - Head of System Integration – LATAM at Nagra

Degree in Information Systems and an MBA in operations management from Poli-USP. Coordination of multidisciplinary teams developing systems and user interfaces for set-top boxes.

How technology applied to video content can add value and lower costs.

Speaker: Mauricio Morales - Senior Sales Engineer at Verimatrix for Latam

He has a degree in Computer Engineering, working in the Video / ISP industry for more than 15 years in companies such as Conax, Harmonic and Envivio. He has been with Verimatrix for 6 years and currently serves accounts such as Globo in Brazil, Cablevision and Telecentro in Argentina, Entel Chile, Uruguay TCC, focused on video multiplatform.

16h - 17h30

Audiovisual Contribution and Infrastructure | Room 13

Cloud Services: available to all Media and Entertainment Industry

AlexandreSano1-e1438789320151

CLOUD SERVICES: AVAILABLE TO ALL MEDIA AND ENTERTAINMENT INDUSTRY

The expansion of supply of services and the cost according to the "pocket size" of each demand, has made the services Cloud an important tool for the operation and the future of media and entertainment companies.
IaaS (Infrastructure as a Service), SaaS (Software as a Service) and PaaS (Platform as a Service) have allowed the consumption and the development of cloud applications, with low investment, great speed and efficiency.
Many of the cloud services available in the market offer an open environment, which facilitates development in large, medium and small businesses, including making room for independent developers.
The purpose of the session is to bring an updated overview of this industry is constantly evolving, and bring some cases and applications already available to the media and entertainment industry.

Chair: Alexandre Sano – Engineering Manager - SBT

Deputy Director of Events at SET. He holds an Electronics Engineering degree from Mackenzie University. Graduate degree in Enterprise Management and Technological Innovation from ESPM. Graduate degree in Digital TV from Mackenzie. Joined SBT in 2002 and is currently responsible for managing the technical infrastructure management of the entire SBT network, São Paulo. He is also involved in developing solutions for the continuous improvement of the operations, using innovative processes and technology. He participates in the activities organized by SET and by the Forum of the Brazilian Terrestrial Digital TV System.

Google Cloud

Google’s mission is to organize all information and make it universally accessible and useful. To that end it has developed and implemented technological resources that are now available to the market, such as Google Cloud services.
Use of cloud services has sought to provide savings in time, elasticity, security and costs, among other things. Artificial intelligence has enabled new departures in innovation and enchanted different industries. It is no different in the media industry. Companies like the New York Times and 20th Century Fox use Google Cloud to innovate and differentiate themselves.
Google Cloud simplifies the use of the cloud and permits the most appropriate method of migration for your applications.

Speaker: Marlon Kotai - Costumer Engineering at Google

Technical specialist and evangelist of Google Cloud for Brazil for 6 years. Leveraging cloud solutions in the Brazilian market encourages and stimulates him every day, as well as bearing the message of transformation of Google business for companies in Brazil. His professional experience has been heavily focused on adding value to the business and, in this case, not only can Google add innovation to the day-to-day of the company, but primarily identify and quantify the benefits of this change felt by the company and employees. Marlon took a specialization course at MIT: Massachusetts Institute of Technology, holds an MBA in Business management from the FIA São Paulo, a graduate degree in Information Technology from the FIAP São Paulo, an undergraduate degree in Computer Science from UFSCar and PMP - Project Management Professional certification. His career has brought him success at companies like SAP and Business Objects.

FOX Sports revolutionizes delivery of the 2018 FIFA World Cup using IBM Aspera

FOX Sports’ coverage of the 2018 World Cup delivered more video to US viewers than was broadcast in the four previous FIFA World Cups combined, while greatly reducing its remote production costs. By using IBM Aspera® FASPStream™ technology integrated into Telestream’s Lightspeed Live and Vantage products, across unmanaged IP networks, FOX Sports sped live HD and UHD video streams from the venues in Russia to its central facilities in Los Angeles for real-time editing while matches were ongoing.

Speaker: Jonathan E. Solomon - Strategic Iniciativas Engineer da Aspera

Jonathan Solomon, Strategic Initiatives Engineer - Streaming, joined Aspera, an IBM Company, in 2014 bringing more than 25 years system design, administration, and project management experience in Media and Entertainment.  His vast experience in broadcast and IP allows him to routinely bridge the two worlds. Career highlights include the architecting the WWE OTT Network, dark fiber network design, and project design and management for several multi-million dollar broadcast facilities. Over his twenty five years of Broadcast Engineering experience, Jonathan has held a variety of roles with industry leaders. Prior to his role at Aspera, he was a Senior Engineering Project Manager at World Wrestling Entertainment (WWE), Inc, Director of Engineering for Mid-Atlantic Sports Network, and spent more than a decade as an Engineer-In-Charge, supporting OB television broadcasts. His travels as an EIC covered 45 of the 50 United States.

The Future of News & Video Post Production

Avid provides a perspective on the future of news and post production and explains how customers can improve their operations in these areas with cloud solutions.
From artificial intelligence to the new development model, the technological landscape has changed rapidly.
Find out how visionary customers have sought a path to become more flexible and adaptable to the media world.

Speaker: Craig Dwyer - Senior Director Global Center of Excellence da Avid

My background is a mix of a technologist & marketeer focused on the media and entertainment sector, with a background in television editing and production at Remote Films in London, through consulting and technology product management at Avid Technology in Boston, to executive level management for the BBC Technology where I was CTO & CMO, and then through a $3B and sale and outsource transaction to Siemens. Today I'm heading up Avids Global Centre of Excellence - a global evangelist, architecture & domain expert team working across the entire Avid portfolio. Specialties: Enterprise Class, Media Driven Software Product and Service Management and Marketing, Platform Strategies, Agile Development, Business Development, Market Research, Marketing Communications, PR and Analyst Relations.

Cloud Computing Tools and the Media and Entertainment Market

With the growth and transformation of the market, cloud computing tools are occupying ever more space where business development in a wide range of markets is concerned, including, of course, the Media and Entertainment market.
During this panel, follow Flaviano Sousa as he discusses cloud computing in the media and entertainment markets, and how these platforms can facilitate the process of orchestrating content flows, enable distribution between different platforms and personalization/earmarking of advertising, all hand-in-hand with artificial intelligence for automating processes in order to improve the quality of the content and the user’s experience.

Speaker: Flaviano Sousa - Solutions Architect - AD Digital

With a degree in engineering, Flaviano Sousa has been working for 8 years in Cable TV , IPTV, DTH/ Uplinks projects, and IP distribution and contribution projects using the most renowned technologies in the market. His career has seen him work on the design for turnkey projects, while his experience includes the pre-sales area and an in-depth technical knowledge of this market. Since 2015, Flaviano has been working in the technology area of AD Digital as a Solutions Architect with responsibility for several renowned integrated projects.

16h - 17h30

Audiovisual Contribution and Infrastructure | Room 12

SMPTE Session: – Broadcast Migration to All-IP Master Class / Update on SMPTE Activities & Standards

SMPTE SESSION: – BROADCAST MIGRATION TO ALL-IP MASTER CLASS / UPDATE ON SMPTE ACTIVITIES & STANDARDS

Chair: Paulo Henrique Castro - Technology and R&D Director / TV Globo

Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program. Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE

Broadcast Migration to All-IP

In order to become more agile in operations and leverage the economies of scale and flexibility that IT infrastructure brings, Broadcasters increasingly have been migrating from broadcast-specific architectures to IT-based solutions. This goes hand-in-hand with the trend toward software-defined media processing and network function virtualization. This session will first give an overview of the challenges that Broadcasters face, the benefits of transforming to “All IP” and a high-level overview of what exactly is meant by “All IP”. It then will dive deeper into the technologies themselves, starting with a discussion of the Joint Task Force on Network Media (JT-NM) roadmap and the data essence and control planes of interoperability, followed by an overview of the major standards behind “All IP” including the new SMPTE ST 2110 suite of standards for Professional Media over IP and AMWA Network Media Open Specifications (NMOS). The current state of the industry will be reviewed and what’s to be done next.

Speaker: Matthew Goldman - Senior Vice President Technology at MediaKind / Fellow & President of SMPTE / Senior Member at IEEE

Matthew Goldman is Senior Vice President of Technology at MediaKind , where he is focused on video processing and media delivery solutions. He has been actively involved in the development of digital television systems since 1992. He was a prominent participant in the Moving Picture Experts Group where he helped create the MPEG-2 Systems and DSM-CC standards, and he continues to be influential in other industry organizations including the Society of Motion Picture and Television Engineers (SMPTE), the Alliance of IP Media Solutions (AIMS), the Ultra HD Forum, the Digital Video Broadcasting project, the Advanced Television Systems Committee, and the Society of Cable Telecommunications Engineers. Four of his projects have been later recognized by Technology & Engineering Emmy® Awards. Mr. Goldman received bachelor (high honors) and master of sciences degrees in electrical engineering from Worcester Polytechnic Institute. He holds six patents related to digital video transport. A SMPTE Fellow, he is also a senior member of the IEEE and an inductee of the Academy of Digital Television Pioneers. Mr. Goldman is currently serving as the President of SMPTE.

SMPTE’s Road to the Future

The media industry is constantly evolving and changes are upon us again. New image as well as audio formats are emerging and streaming content to consumers online is common practice. This all requires new cost saving infrastructure to compete in an ever growing media market. IP networks which enable media infrastructure to move into data centers are seen as a solution. This brings with it a transition from specialized hardware products to commodity computer system with software only applications. This presentation shows how SMPTE will adapt to these changes to produce the standards and specification for the next generation media industry. It will briefly introduce SMPTE, detail efforts to stay focused on industry needs and update on SMPTE's Standardization efforts for the future of media production, processing and distribution.

Speaker: Thomas Bause Mason​ - Director of Standards Development -SMPTE

Thomas Bause Mason is the Director of Standards Development for the Society of Motion Picture and Television Engineers (SMPTE). At SMPTE he is responsible for maintaining the technical infrastructure for both the standards community and SMPTE home office. Bause Mason, formerly owner of Open Media Consulting, began his career in Cologne, Germany, as a computer programmer for automation software in the nuclear and automobile industries. Before his move to Los Angeles, Bause Mason worked at West German Television (WDR) and Cologne Broadcasting Center, where he led the quality control department. In Los Angeles, he became a postproduction consultant and then built and managed the encoding operations for Ascent Media. Joining NBCUniversal in 2005, he focused on emerging technology, spending two years in London to support the company's international business. Throughout his career, Bause Mason has assisted industry organizations in the development of standards, technical recommendations, and study group reports. He holds several patents and is a SMPTE Fellow.

16h - 17h30

Innovation and Disruptive Technologies | Room 15

R&D Session – NHK / STRL Open House 2018 and ETRI / South Korea

R&D Session – NHK / STRL Open House 2018 and ETRI / South Korea

Two of Asia's largest research centers in advanced digital TV showcase their R & D projects: Japan's NHK with topics related to the viewer experience and South Korea's ETRI with developments on the ATSC 3.0 system.

Chair: Fernando Bittencourt – International Director – SET

International Director – SET/ Consultant at FB Consultants Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

The latest R&D on Broadcasting Technology - An introduction of NHK STRL Open House 2018

This presentation gives an overview of the latest research achievements of NHK Science & Technology Research Laboratories (STRL), introducing its annual event "Open House 2018", where 29 topics were exhibited. The exhibition was shown based on the main research themes of STRL 3-Year R&D plan (FY 2018-2020), which are Reality Imaging, Connected Media, and Smart Production. "Reality Imaging" is aimed towards the creation of spatial experience beyond a high sense of presence and reality. "Connected Media" will enhance user experience with internet technologies. "Smart Production" will achieve delivery of accurate and prompt information to everyone. Further details will be explained in the presentation.

Speaker: Hirokazu KAMODA, Ph.D. - Senior Manager - Science & Technology Research Laboratories - Japan Broadcasting Corporation (NHK)

Hirokazu Kamoda received his M.E. from the Tokyo Institute of Technology in 1997, and Ph.D from Aoyama Gakuin University in 2011. He joined NHK in 1997. From 2001, he is with the Science & Technology Research Laboratories (STRL) of NHK, where he has been engaged in research and development on phased array antennas, wireless HDTV transmission systems, microwave links, etc. From 2012 to 2015, he was attached to the Advanced Telecommunications Research Institute International. Now, he is a Senior Manager of Planning & Coordination Division of STRL.

ETRI Research & Development for ATSC3.0-base Korea UHD Broadcasting

In this talk, on-going ATSC 3.0-related research items will be presented:
- ASIC chipset development for ATSC 3.0 modulator and demodulator
- Master antenna TV system for apartment or common building
- Nation-wide SFN design in Korea (TxID signal)
- OTA(ATSC 1.0/3.0)/OTT settop box development
- Dongle-type mobile receiver development
- SHVC-base Broadcast/Broadband hybrid broadcasting
- ATSC 3.0 Channel bonding and MIMO system development
- Targeted advertising and advanced emergency alerting

Speaker: Sung-Ik Park - Researcher at ETRI - Electronics and Telecommunications Research Institute | Department of Broadcasting System Research

Sung-Ik Park received the BSEE from Hanyang University, Seoul, Korea in 2000, the MSEE from POSTECH, Pohang, Korea in 2002, and the Ph.D. degree from Chungnam National University, Daejeon, Korea in 2011. Since 2002, he has been with the broadcasting research department at Electronics and Telecommunication Research Institute (ETRI), where he is in charge of research, standardization, implementation & field test for terrestrial DTV system. His research interests are in the areas of error correction codes and digital communications, in particular, signal processing for digital television. In this area, he has successfully developed ATSC 1.0/3.0 transmitter and receiver, on-channel repeater, distributed translator, augmented data transmission system, layered division multiplexing (LDM) system etc. Dr. Park has around 200 peer-reviewed journal and conference publications, and multiple best paper and contribution awards for his work on broadcasting/communication areas. Dr. Park currently serves as an associate editor of the IEEE Transactions on Broadcasting and ETRI Journal, and distinguished lecturer of IEEE Broadcasting Technology Society.

16h - 17h30

Innovation and Disruptive Technologies | Room 16

5G Overview: Current Situation and Scenarios for the Future Intelligent Network

5G Overview: Current Situation and Scenarios for the Future Intelligent Network

In recent years much talk has been made of 5G, digital transformation, disruptive technologies, network function virtualization (NFV), software-defined networks (SDN), network slicing, cloud-intensive service platforms , OSS / BSS, Big Data, Analytics, Artificial Intelligence, Machine Learning, Deep Learning, Automation and a number of other terms and concepts not very common for a large number of professionals in our area. At the same time, a series of solutions that were previously sold as products were offered as services (xaaS - almost everything as a Service), new digital services and new business models emerge, traffic in networks increases, mainly audiovisual content and it configures a great complexity as a challenge. Will the 5G Technology involve all or most of this, not only for mobile services, but for practically everything in terms of telecommunications, creating a new ecosystem of connected devices in a few years ? Will there be any impact to the audiovisual area?

In this panel you will have the opportunity to update in 5G, applications, services and technologies involved, their comprehensiveness, where we are at the level of schedule, next steps and trends.

Chair: J.R. Cristóvam - Technical Director - UNISAT

He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).

Future Transformation of Telecom Networks: The Road to 5G and Beyond

The talk will provide an overview of the key technologies that are an integral part of 5G, and what separates 5G from previous generations of radio access technologies. The talk will discuss further about the immense set of use cases and the support for new verticals enabled by the technology. The talk will also provide an overview of the current status in terms of global technology adoption and possible future deployment roadmaps.

Keynote Speaker: Athul Prasad - Head of 5G Business Modeling & Analysis- Nokia

Dr. Athul Prasad is an experienced senior manager, researcher, innovator and technologist, with a passion for change through disruptive innovations. He has worked with various telcos such as Huawei, Nokia, and NEC, in research, business management and product development for 10+ years in various roles. Currently, he is part of Nokia’s end-to-end 5G leadership program and is the Head of 5G Business Modeling & Analysis, based in Helsinki, Finland. He has also contributed to the 5G-PPP phase-2 flagship project on multicast/broadcast called 5G-Xcast, as the technical manager of the project. His research interests include technology enablers for end-to-end 5G system especially in new verticals and markets such as media & entertainment, and is always on the lookout for disruptive technology innovations in 5G which drives value creation within the ecosystem. He is the co-author and co-inventor for over 80 international publications, patent applications (including granted patents), technical reports and standards contributions. He has won the best paper award at IEEE VTC-Spring 2013 and best 5G paper award at IEEE BMSB 2018, and has been involved in various top conferences and journals. He received his Masters', M.Sc. (Tech.) (with distinction) and Doctoral, D.Sc. (Tech) degrees in Communications Engineering from Aalto University, and is pursuing the one-year Executive Education (LEAD) Program on Corporate Innovation from Stanford University's Graduate School of Business. He is a member of the IEEE Broadcast Technology Society.

The actions of Anatel in Spectrum Management for 5G

Frequency bands for IMT;IMT-2020 and Anatel's work with ITU in the studies to identify new bands (millimeter waves);Projects in the Anatel Regulatory Agenda;Coexistence tests between the IMT-2020 operating in the 3.5 GHz band and satellite systems operating in the C band.

Speaker: Alex Pires de Azevedo - Advisor in Anatel's Spectrum, Orbit and Broadcasting Management

He graduated in Electrical Engineering from the University of Brasilia - UNB (2005), graduate in Telecommunications Regulatory by the National Institute of Telecommunications - Inatel (2011) and master's degree in Electrical Engineering from the University of Brasilia - UNB (2013). He is currently an advisor at Anatel's Spectrum, Orbit and Broadcasting Management, with 5 of the 13 years at Anatel dedicated to spectrum management , where he was able to participate in 700 MHz field tests and coordinate the Technical Reception Group (GT -Rx) of the GIRED.

5G: Evolution of 3GPP specifications, challenges and use cases

Evolution of 3GPP specifications (5G-NR NSA and SA - spectrum, modulations, etc.)
5G Deployment Challenges: Synchronism, Virtualization, Massive MIMO Antennas, 5G interferences in the 3.5GHz Band with TVRO Service (Satellite TV on C Band)
Use cases: IP-TV, VoD, critical IoT, massive IoT, etc.

Speaker: Carlos Alberto S. Camardella - Consultor de Engenharia de Telecom – Diretoria de Evolução Tecnológica de Redes – Claro Brasil

His educational background in Electrical Engineering, with emphases on Electronics and Systems, subsequently specializing in Telecommunications, from the Pontificate Catholic University of Rio de Janeiro (PUC-RJ). His professional life began with Brazilian military projects as a designer of radar and weapons control systems for the frigates and the “Minas Gerais” aircraft carrier of the Brazilian Navy. In the field of telecommunications, he joined Embratel in 1999, working on setting up the first ATM networks, the development of QoS (quality of service) Frame-Relay and Backbone IP network services, implementation of the first digital signals transmission network for contributing to TV channels at national level, the project for the new video IP project for contributing to the TV channels (EvSOL) and the tests and implementation of the early WiMax, Metro Ethernet and GPON networks. Involved in the area of Technological Evolution, he has always worked on the development of new products and services, such as Netfone and research and development of new technologies like IoT, 4,5G, 5G, SDN and NFV for the entire Claro Brazil group. He also sits on the Frequencies Commission of the Telebrasil Project 5G Brazil as one of the rapporteurs.

5G the Platform for Digital Disruption

5G is an opportunity to align use cases with economic gain and an opportunity to drive new sources of network value through network slicing, automation, software disaggregated radio, and advanced applications as augmented reality. The 5G is the platform for digital disruption.

Speaker: Cristina Gavazza - Master Specialist in Innovation and Business Development at TIM

Cristina Gavazza has more than 16 years of experience in the telecommunications sector and is a specialist in the implementation of disruptive business partnerships that involve the adoption of new technologies and the strategic application of specific regulation for the sector. Graduated in Production Engineering from UFF and a master's degree from the same university, Cristina also holds an MBA in Project Management from Fundação Getúlio Vargas (FGV). Since 2005 at TIM Brasil, she has actively participated in the processes of evaluation and acquisition of new tracks of radiofrequencia and the creation and structuring of the Open Innovation program of TIM, which seeks partnerships for the development of new businesses shaped by the adoption of new technologies.


Tuesday – Aug.28, 2018

Printable version as PDF

ROOM  13 ROOM 12 ROOM  15 ROOM  16
9h – 11h
Opening Ceremony
Liliana Nakonechnyj
11h30  – 13h
Hot Session
The Future of TV: New Business Models
Raymundo Barros
Content Production
Upgrade of Video, HDR and 8K Broadcast Lenses
Celso Araújo
Audiovisual Contribution and Infrastructure
Privacy and Information Security for the Audiovisual Market, Blockchain and Digital Risks Management
Emerson Weirich
Innovation and Disruptive Technologies
Open Source Software
Daniel Monteiro

BREAK

14h – 15h30
Hot Session
Digital TV – Where we are and what is missing until 2023!
Fernando Ferreira
Technology and Business
Success Partnerships in the Multiplatform Era: TV, ANCINE and Producers
Maurício Donato
Audiovisual Contribution and Infrastructure
Contribution Platforms: what should I use ? Fiber, Microwave, Satellite, 4G / Internet
Caio Klein
Innovation and Disruptive Technologies
AV Startups – Entrepreneurship and Innovations
José Carlos Aronchi
16h – 17h30
Innovation and Disruptive Technologies
Artificial Intelligence / Cognitive Platforms / Data Analytics
Hugo Nascimento
Technology and Business
Television Semiosphere – New Arrangements, Market and Platforms of Audiovisual Content – Television, Internet, OTT, Business Models and Workflow
Almir Almas
Regulatory Issues and Standards
Meeting with MCTIC & ANATEL – Regulatory Issues of the Moment
Tereza Mondino
Technology and Business
Startups: Accelerators of Success
José Dias
17h30 – 19h
SET Innovation Zone: Demoday – Audiovisual Startups
Edson Mackeenzy

Tuesday – Aug.28, 2018

Schedule Lecture
Schedule Lecture

9h - 11h

| Room 13

Opening Ceremony

Liliana Nakonechnyj – President of SET

Liliana Nakonechnyj, President of SET. She graduated in telecommunications engineering at PUC-Rio. A large part of her professional life has been dedicated to deploying television distribution systems, initially analog, and later digital – terrestrial broadcasting stations as well as radio, satellite and fiber optics based contribution and distribution systems. Also, for many years, she was in charge of engineering support for broadcasters affiliated to TV Globo. She has always been interested in promoting new technologies, leading studies and tests for the introduction of digital television in Brazil between 1994 and 2006, and demonstrations and tests of UHDTV in more recent years. She represents SET at the IBC Council.

Keynote Speaker: Marcelo Porto - Vice President of IBM Cloud for Latin America

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11h30 - 13h

Hot Session | Room 13

The Future of TV: New Business Models

Raymundo Barros

The Future of TV: New Business Models

The audiovisual industry has been developing tools for providing more immersive experiences with greater resolution, contrast and amplified color space. However, the value proposal of the TV of the Future goes way beyond the attributes of quality.
Building the TV of the Future involves digitalizing the viewer’s experience and the business models. This panel will discuss these new business models, what the challenges are for providing an expanded offer of content, and the technology elements that can assure an integrated broadcast and broadband consumption experience.

Chair: Raymundo Barros – Technology Director of Rede Globo.

Raymundo Barros is an Electronic Engineer graduated from the Polytechnic School of the University of Pernambuco. He holds an MBA from IBMEC / SP and a postgraduate degree in telecommunications networks and systems from Inatel. He began his career at the company as a trainee at Globo Nordeste. He was Engineering Manager at TV Globo Juiz de Fora (currently TV Panorama affiliate of TV Globo in Juiz de Fora), Director of Engineering at Globo Nordeste and Engineering Director at Globo São Paulo, where he participated in the project to implement the new broadcasting facilities at Berrini and the implementation of Digital TV in São Paulo. In 2011, he moved to the Entertainment Engineering Department, where he led engineering projects for soap operas, series and variety programs. In 2014, Raymundo Barros took over the Technology Direction of Rede Globo.

Three main R&D themes and their technologies toward future broadcasting

Recent advancements in the Internet and mobile communication systems are drastically changing our media habits at an unprecedented speed, which would have a tremendous impact on traditional broadcasting. Continuing to put broadcasting as its mainstay, NHK is expanding the use of the internet to bring news quickly and reliably, and a wide range of high-quality programs to as many people as possible. Toward the future of broadcasting, NHK Science & Technology Research Laboratories is undertaking three main R&D themes; “Reality Imaging”, “Connected media”, and “Smart production.” This presentation will touch on these themes along with the technical challenges.

Speaker: Masayuki Takada - Head of Advanced Transmission Systems Research Division of NHK STRL.

Masayuki Takada received the B.E. in communication engineering and M.E. in electronic engineering from Tohoku University, Sendai, Japan, in 1986 and 1988, respectively. He joined NHK, Tokyo, Japan, in 1988 and worked in the Science and Technology Research Laboratories (NHK STRL). He was engaged in the development of broadcasting systems, especially FM subcarrier systems, digital terrestrial television broadcasting (DTTB) systems, the next-generation ISDB-T system, and UHDTV satellite broadcasting. Currently he is head of advanced transmission systems research division of NHK STRL. He is a member of ITE and IEICE in Japan, and a member of IEEE in US.

ATSC 3.0: The Platform for Next Generation Broadcast Business Models

The ATSC 3.0 suite of standards incorporate innovative technologies but its real power comes from its flexibility to develop new services for broadcasters and consumers.

Speaker: Mark S. Richer - President of the Advanced Television Systems Committee, Inc. (ATSC)

The ATSC is an international, non-profit organization developing voluntary standards for digital television including the ATSC 3.0 suite of standards for next generation television. Mr. Richer first joined the ATSC after 16 years with the Public Broadcasting Service (PBS) where, as Vice President of Engineering & Computer Services, he was responsible for development of new technologies for PBS and its member stations, design of audio/video systems, and management of information technology operations. Mr. Richer was a recipient of the Broadcast & Cable’s Technology Leadership Award in 2007, the 2010 recipient of the National Association of Broadcasters Engineering Achievement Award for Television and the 2018 EDGE Award for Excellence in Innovation from America’s Public Television Stations. He is a Fellow of the Society of Motion Picture and Television Engineers (SMPTE) a Senior Member of the Institute of Electrical and Electronics Engineers (IEEE) and serves on the FCC Technology Advisory Council.

Terrestrial UHD Broadcast Services in Korea

The presentation includes the status of ATSC 3.0 deployment in South Korea and the service models to be launched in the near future.

Speaker: Heung Mook Kim - Managing Director of Media Transmission Technology Research Group - ETRI

He works for Electronics and Telecommunications Research Institute (ETRI), Korea, where he is the Managing Director of Media Transmission Technology Research Group. He is a vice-chair of Broadcasting Technical Committee (TC8) of TTA, Korean SDO, a vice-chair of Managing Committee of Future Broadcast Media Standard Forum (FBMSF), Korea and a chair of Physical Layer Group of FOBTV Technical Committee.

11h30 - 13h

Content Production | Room 12

Upgrade of Video, HDR and 8K Broadcast Lenses

Upgrade of Video, HDR and 8K Broadcast Lenses

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Chair: Celso Araújo - Cinema Director - SET

He joined TV Globo in 1973, where he worked for 40 years at the Central Globo de Engenharia, in Rio de Janeiro. He spent more than 12 years in maintenance, during which he had the opportunity for development in various sectors of the television maintenance, such as cameras, lenses, video, audio, switchers, routers, and even the management of systems and crews for production operations in sporting events, shows, World Cup and Olympics. Since 2013 acting as Entrepreneur, Business Consultant in the area of TV Technology and providing Seminars and Workshops with SET at its regional events, to the IAV (Audiovisual and Video Institute of São Paulo).

HDR UPDATE

Not specific to cinema and a brief explanation of mixing HDR and SDR content using live [inverse] tone mapping techniques

Speaker: Matthew Goldman - Senior Vice President Technology at MediaKind / Fellow & President of SMPTE / Senior Member at IEEE

Matthew Goldman is Senior Vice President of Technology at MediaKind, where he is focused on video processing and media delivery solutions. He has been actively involved in the development of digital television systems since 1992. He was a prominent participant in the Moving Picture Experts Group where he helped create the MPEG-2 Systems and DSM-CC standards, and he continues to be influential in other industry organizations including the Society of Motion Picture and Television Engineers (SMPTE), the Alliance of IP Media Solutions (AIMS), the Ultra HD Forum, the Digital Video Broadcasting project, the Advanced Television Systems Committee, and the Society of Cable Telecommunications Engineers. Four of his projects have been later recognized by Technology & Engineering Emmy® Awards. Mr. Goldman received bachelor (high honors) and master of sciences degrees in electrical engineering from Worcester Polytechnic Institute. He holds six patents related to digital video transport. A SMPTE Fellow, he is also a senior member of the IEEE and an inductee of the Academy of Digital Television Pioneers. Mr. Goldman is currently serving as the President of SMPTE.

HDR for File Based Production (Cinematographic Applications)

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Speaker: Hugo Gaggioni – Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

THE NEW 8K LENSES USED IN THE RUSSIAN WORLD CUP

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Speaker: Gordon Tubbs – Vice President at FUJIFILM North America Corporation, Optical Device Division

Mr. Tubbs is the Vice President for Broadcast and Cinema Lens Products within the Optical Devices Division of Fujifilm North America Corporation, based in Valhalla, New York USA. Fujifilm North America Corporation is responsible for the Sales and Support of all Fujinon branded lenses and accessories in North, Central and South America. He joined Fujinon / Fujifilm in 2010 as Director of Sales, previously he had spent the majority of his thirty six year career with the broadcast division of Canon USA Inc. as well as with Ikegami and Angenieux in the United States. With the recent introduction of Fujinon’s Ultra HD 2/3” 4K lenses as well a complete line of 4K Digital Cinematography lenses, these new optical, mechanical and digital products have opened up a third major technological era for him after having already worked in Standard Definition and High Definition television throughout his career. In addition, he has been involved in the preparation for and onsite support of many major television events requiring the latest optical technologies such as the Olympics, Super Bowl, World Series, US Open Tennis and other major broadcasts.

Snehal Patel

Full Frame Cinema. Large sensors and high-end full frame lenses

The topic of discussion is Full Frame format in new high-end digital cinema cameras, lenses to cover this new large format, the new language possibilities with the format, etc.

Speaker: Snehal Patel – Zeiss. Sales Manager, Cine & Applications Specialist. Consumer Optics Business Group. Camera Lens Division

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11h30 - 13h

Audiovisual Contribution and Infrastructure | Room 15

Privacy and Information Security for the Audiovisual Market, Blockchain and Digital Risks Management

PRIVACY AND INFORMATION SECURITY FOR THE AUDIOVISUAL MARKET, BLOCKCHAIN AND DIGITAL RISKS MANAGEMENT

Currently, all audiovisual market products are digital. At the origin with copyright, in production and editing, in distribution on social networks or on Over-The-Top systems, in content commercialization and sales, in other words, the entire workflow this is still a new departure, for which reason it incurs a lot of risks. In this session, specialists in the issue will not only debate the security of data and information, but also the systems themselves: digital threats, penetrations and attacks on systems, pirated copies of content, leaks of client and user data, risk management and security tools and mechanisms. If you work for any company in the audiovisual market, invest your time in this talk to learn, debate and avoid a myriad of losses and a major headache.

Chair: Emerson Weirich - SET Central / West Director / EBC Project and Development Manager

Emerson Weirich is the regional director of SET-Central Western Region. Electrical and electronic engineer with emphasis in automation, is currently manager of projects and development of EBC (TV Brasil, TV NBR, Rádios Nacional e Rádios MEC, Voz do Brasil, Agência Brasil, Agência Nacional de Rádios). He has a master's degree in Science and Technology Management, an MBA specialization in Strategic Management of Technology and has worked in several communication companies such as EBC, RBS - Affiliate TV Globo, TVE, Radiobras, TV Cultura and TV Justiça.

How can content distributors protect their content from online piracy?

The proliferation of content distributed across the Internet across multiple platforms and devices has changed the way we consume media, but facilitated access to assets that can be pirated. With the cost of production and distribution, piracy has a huge detrimental effect on the global TV and film production industry. Each year, broadcasters and content owners lose billions of dollars in online piracy with illegal content. What are the latest technologies that can be used to protect against piracy? By adding a unique visual code to a TV show, known as a forensic watermark, content owners can track who they are using improperly. When it comes to content distribution, homeowners need to make sure they are protecting their valuable assets from pirate forms online.

Speaker: Carlos Cunha - Solutions Architecture Manager - Edgeware

Specialist in Telecommunications Engineering from "Escola Politécnica da USP, Brasil" with 23 years of experience in the Pay TV market as an operator, deploying and supervising cable TV solutions in São Paulo at NET Serviços, and as a supplier, designing, deploying and supporting dozens of analog and digital headends throughout Latin America at GI/Motorola/ARRIS.

Audiovisual content protection

If your content is not secure, your money is also at risk!
The consumption of audio and video content over the web has been growing exponentially and, with this, the threats also increase proportionally. Every day, new fraudulent means arise to try to circumvent existing security systems and pirate content.
The aim of this lecture is to show that it is possible to combat the piracy of videos over the internet in an effective way, showing the possibilities of online content defense at several levels:
• At the login level (login sharing);
• Geolocation;
• Limit of amount of access per user and simultaneous access;
• Screen capture;
• HTML5 Player;
• Software;
• Browser plug-ins;
• DRM;
• Fingerprinting;
• Free Market x piracy;
• Others.

Speaker: Josimar Machado - CEO - JMV Technology

Software development and digital marketing specialist. He has been active in the streaming of audio and video over the internet since 2003. He founded JMV Technology at the age of 18, making him one of the largest companies in the Latin American segment.

Risk Management in the Digital World

It is vital for the new digital audiovisual industry to develop a safety program assessing digital risks. The adoption of cybersecurity tools is not enough. You need to invest in standardized and trusted procedures and metrics to overcome the Information Security challenge and minimize business loss. You must constantly monitor and manage risks within the new digital media content architecture.

Speaker: Sérgio Hoeflich - Risk Management Specialist - ANSP

He holds a PhD in Electrical Engineering from the Automation Systems Program (GAESI) at USP, a Master of Science in Oceanic Engineering from Coppe / UFRJ and an MBA in Business Logistics from FGV, with an extension at Manchester Business School (UK). Bachelor's Degree in Administration with Qualification in Foreign Trade by FIAA.

How can Blockchain revolutionize security in the digital media transaction?

How can Blockchain, the technology behind famous virtual coins or crypto-coins, impact the media and entertainment industry? In this presentation we will have an overview of the possibilities and use cases of Blockchain. This technology can shape the different segments of the media and entertainment industry and can increase security and traceability in media exchange. We will see through the IBM specialist the key considerations and benefits that can be expected, challenges encountered, use cases, and the future prospect of Blockchain within the industry.

Speaker: Carlos Henrique Duarte Da Silva - CTO Blockchain Technical Leader - IBM Systems

Carlos Henrique "Kiko" Duarte, Cloud and POWER systems consultant at IBM. With twenty years of experience in the IT market, he has worked in companies such as Sun Microsystems, Oracle, Symantec and IBM in consulting and sales roles.

11h30 - 13h

Innovation and Disruptive Technologies | Room 16

Open Source Software

Open Source Software

Open source software is now quite present both in the home and in corporations. Going far beyond Linux, we pass through programming languages, code libraries, and even complete suites that replace famous business packages.
In this panel we will discuss the open source market, what your business model is, what the risks are, what is available to the media market, and address application cases.

Chair: Daniel Monteiro - Gerente de P&;D - TV Globo

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

Free software in practice: in house development and innovatiion

The open software universe provides programming languages, tools and many specialized libraries capable of speeding up development and turning quick experimentation of new ideas possible. We will explore some applications in the media market, pointing where some open components were used, and proving that only with the fast availability of free software we could rapidly prototype and test these ideas, therefore enabling a faster innovation process.

Speaker: Rafael Raposo - Pesquisador - TV Globo

Rafael Raposo is graduated in Computer Science at PUC-RJ and works as a researcher in the Research and Development department of TV Globo since 2009. Specialized in databases, distributed systems and everything web, has worked on countless innovative TV projects like the system to receive Whatsapp messages directly from the Android app, and the clustering of Globoplay consumer's video viewing habits. Huge proponent of free software as a important way of sharing knowledge, was also one of the first to use and promulgate these tools in TV Globo.

How a Brazilian company created a programming language that is used all around the world

In this talk, you'll discover how a Brazilian company created a programming language that turned into a world community, and how the open source model was fundamental for that result.

Speaker: Hugo Baraúna - Co-Fundador - Plataformatec - Criadores da linguagem Elixir

Hugo Baraúna is a co-founder at Plataformatec, the company behind Elixir. He has a computer engineering degree from Poli-USP and an MBA from Insper. He's the author of TDD with Ruby by the Casa do Código publisher.

How Open Source is remodeling Modern IT

All companies, whether startups or large corporations, have already understood that to stay relevant in the market they need to offer new services based on technology and Open Source is the only technological force capable of innovating in the speed and reach of digital businesses. We'll show you how an agile infrastructure based on Open Source is reshaping multiple markets and reducing time-to-market.

Speaker: Boris Kuszka - Chief Solutions Architect - Red Hat

Boris Kuszka holds a degree in Electrical Engineering from Politécnica USP and leads Red Hat Brazil's Solution Architects team with experts in Cloud Computing, DevOps and Middleware components, building customer solutions with Red Hat Software. With more than 25 years of experience in the technology industry, the executive has passed several major companies in the industry, including IBM, Sun, Nokia, Oracle, HP and NetApp.

14h - 15h30

Hot Session | Room 13

Digital TV – Where we are and what is missing until 2023!

Digital TV - Where we are and what is missing until 2023!

This panel will deal with the implementation of DIGITAL TV in Brazil so far, and what remains to be done by 2023 involving the disconnection of analog TV.
Professionals from the key areas involved will present the current status of the deployment and what should be done in the next 5 years to complete this transition.

Chair: Fernando Ferreira – SET Director

Graduated in electronic engineering, specializing in Telecommunications, in Porto Alegre; has a graduate degree from the Kellogg School of Management, Northwestern University, in Evanston, Chicago. Participated on the Deliberative Council of the Forum of the Brazilian Terrestrial Digital TV System in the Broadcasting sector. Headed up the creation of digital TV broadcasters in Porto Alegre and Florianópolis, as well as other broadcasters in the same states (RS and SC). Postado em 07/08/2017; e atualizado em 19/08/2017.

- What has been completed in terms of implementations at the television stations and the reallocation of channels in order to free up the 700 MHZ band (Channel 52 to 69).

Speaker: Antônio Carlos Martelletto – President of EAD – Seja Digital

With extensive experience in the telecommunications and operations sector, Martelletto was a researcher at the Telecommunications Research and Development Center of Telebras and has worked in several companies in the sector such as Globosat, Unicabo and Vivax. He was Executive Director of Embratel, where he took over the direction of DTH (Direct to Home) operations and the solution and delivery area. In front of Seja Digital (Be Digital) , Martelletto has the important role of leading the process of migration from analog to digital television in Brazil.

- The challenge facing the television networks and their priorities in reaching the largest number possible of locations with terrestrial digital TV, as well as the difficulties foreseen.

Speaker: Raymundo Barros – Technology Director of Rede Globo

Raymundo Barros is an Electronic Engineer graduated from the Polytechnic School of the University of Pernambuco. He holds an MBA from IBMEC / SP and a postgraduate degree in telecommunications networks and systems from Inatel. He began his career at the company as a trainee at Globo Nordeste. He was Engineering Manager at TV Globo Juiz de Fora (currently TV Panorama affiliate of TV Globo in Juiz de Fora), Director of Engineering at Globo Nordeste and Engineering Director at Globo São Paulo, where he participated in the project to implement the new broadcasting facilities at Berrini and the implementation of Digital TV in São Paulo. In 2011, he moved to the Entertainment Engineering Department, where he led engineering projects for soap operas, series and variety programs. In 2014, Raymundo Barros took over the Technology Direction of Rede Globo.

What is the state of the industry, facing the need to produce new television receivers and other devices to receive HD Digital TV, 4K etc ...

Speaker: Aguinaldo Silva - Director of R&D Design Center @ Envision

Aguinaldo Silva is a member of the SET Technical Committee. Has active participation in the SBTVD forum acting in the coordination of technical modules. Previously he was Project Manager at Genius Institute of Technology and Engineering Manager at Sharp Brazil. He is currently director of research and development at TPV Eletronics' Design Center (AOC / Envision Brazil)

14h - 15h30

Technology and Business | Room 12

Success Partnerships in the Multiplatform Era: TV, ANCINE and Producers

Success Partnerships in the Multiplatform Era: TV, Ancine and Producers

We entered a new era of content production for multiplatform, through the creation of new laws to encourage audiovisual production by Ancine.
From this new era, we put on the market a substantial volume of independent productions in partnership with international and national TV networks, and we also foster and qualify the audiovisual market with new formats.
In this panel you will understand the links of the productive chain between these players.

Chair: Mauricio Donato - Editorial Advisor - SET magazine

Holds a degree in Radio and TV from the Methodist University of São Paulo; Master's degree in Communication in the Contemporaneity by the Cásper Líbero Faculty and doctorate by USP / ECA. He has extensive experience in the direction of television programs, developing projects on TV Globo (Domingão do Faustão), SBT (Ô Poor, Free Program, Small Brilliant, Teleton, My Brother-in-Law)Rede TV (Vila Maluca), Band (One ofertas), TV Cultura (I Will Never Forget You Again) from showman Moacyr Franco and on the Record Television Network (Spectacular Sunday, Reporter Record Investigation, Fantastic Sport and The Vote on Record). He is currently a graduate and undergraduate professor at the Anhembi Morumbi University, teaching the subjects of Direction in TV and Audiovisual Media and Film Direction in the multiplatform era and is also a member of the editorial board of SET magazine (Brazilian Society of Television Engineering) .

Speaker: Marcelo Caetano - National Director of Programming - Record TV

With a bachelor’s degree in communication and a graduate degree in Executive Production and TV Management from FAAP, he has worked at Record TV since the year 2000. He has worked in the production area of several entertainment and variety programs of the channel. He had headed up programming planning and the production of exclusive content for the international channels of Record TV until 2006, when he took over the channel’s programming management in Brazil. Since 2009 he has held the position of National Programming Director of Record TV.

Speaker: Carlos Ramos - Head of the ANCINE Regional Office in São Paulo

With a degree in Administration from FEA/USP, he worked for 10 years at different financial market institutions and has been a specialist in regulating cinema and audiovisual activity at ANCINE since 2014. He was Financial Management Coordinator of the Superintendence for Promotion and is currently head of the ANCINE Regional Office in São Paulo.

Speaker: Eliane Ferreira - Director of Content and Business - MIXER FILMS

Eliane coordinates the entire production area that involves animation, feature films, fiction series and docu-realities. With extensive experience in the production and distribution of national films, Eliane oversaw over 30 projects, including television series and feature films, while working at Sony Pictures. With experience in fundraising through incentive laws, sales agents, distributors and international partners, she worked for six years at Mixer as an executive producer, and signed the production of the award-winning film "Besouro" (João Daniel Tikhomiroff, 2009). of "Corações Sujos" (Vicente Amorim, 2011), which debuted in August 2012 in cinemas all over Brazil, "Confia em Mim" (Michel Tikhomiroff, 2012), which premiered in theaters in April 2014, and "Entre Abelhas" (Ian Sbf, 2015), with Fábio Porchat and great cast.

Speaker: Jérome Merle - VP of Production management at FOX LATAM

Currently production management VP at FOX LATAM, managing the entertainment productions of FOX in Brazil and other countries of Latin America such as Mexico, Colombia and Argentina, with teams in São Paulo and Buenos Aires. There are an average of 10 series a year, between 80 and 100 hours/year. He joined FOX in October 2014 from the post-production and production market. He had been General Manager at TeleImage between 2001 and 2014, coo-produced and finalized the leading Brazilian movies in this period, was well as several foreign movies, building very sound relations with various producers and directors. During this same period, he was a partner at producers, RPJ/Moonshot, where he produced series such as Brazil’s Next Top Model, 9mm/São Paulo, Diário do Olivier and movies such as Última Parada 174 which represented Brazil at the 2009 Oscars. Before joining the audiovisual world, he had spent 6 years in the, Bovespa and debt structuring (Eurobonds) in Paris and São Paulo at Société Générale.

14h - 15h30

Audiovisual Contribution and Infrastructure | Room 15

Contribution Platforms: what should I use ? Fiber, Microwave, Satellite, 4G / Internet

Contribution Platforms - what should I use? Fiber, Microwave, Satellite, 4G/Internet

In the last years, the competition has grown a lot mainly because the availability of new content distribution channels and the technological developments. We know that the information is what really counts and, increasingly, we need to have more agility in the daily news coverage. In this panel we will show real cases of how broadcasters are equipping themselves aiming to give more agility and quality to the news content and also discuss the new available technologies in order to give more flexibility to the live coverage for the broadcasters.

Chair: Caio Augusto Klein - Operations Manager - RBSTV Porto Alegre

Electrical engineer graduated at UFRGS (Federal University of Rio Grande do Sul), post-graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS as the Technical Coordinator of RBSTV Uruguaiana. Afterwards, he returned to Porto Alegre, where he worked in projects of RBS new facilities, such as RBS Video São Paulo and RBSTV Santa Cruz. Then, for 10 years, Caio was the Technical Director of TVE-Rio Grande do Sul. In 2005, he returned to RBS to be the Technical Manager of the Group's radio stations. During this time, he participated on the news coverage of the 2006, 2010 and 2014 FIFA World Cups, the 2008 and 2012 Summer Olympic Games and the 2006, 2010 and 2017 FIFA World Cup Clubs, events where he was responsible for the RBS Group's logistic. In 2009, Caio returned to RBSTV Porto Alegre as the Operations Executive Manager and also participated on big coverages, like the 2014 Brazil's FIFA World Cup and 2017 FIFA World Cup Clubs in Abu Dhabi.

REMOTE CONTRIBUTION AND COLLABORATION SOLUTIONS FOR JOURNALISM USING AGGREGATION OF MOBILE INTERNET 4G / SATELLITE FOR USE WITH OPEN PLATFORMS

After the market has matured with the use of mochilink platforms to contribute video to journalism, the search for 4G / Satellite mobile internet bandwidth aggregation solutions is now starting for use in various applications besides real-time audio and video transmission , but also file transfer, use of Skype TX, coordination communication over IP, among others, in open platforms. The presentation will focus on real applications already underway in the Brazilian and international market, considering parameters that can lead to better implementation.

Speaker: Billy Neves - Executive Director - Broadmedia

Billy Neves has experience in innovative solutions for contribution and collaboration for journalism and sports after 20 years of work as a representative and distributor of video compression, streaming, bonding, at Teradek, Newtek, Adtec, For-a, Panasonic, Sony, Canon and others.

Providing SLA in celular networks for bonded uplink video products such as LiveU

Presentation of Claro's mobile celular 3G/4G network technical solution for quality assurance in the transmission of contribution video (ex. street reports), such as LiveU.

Speaker: Carlos Alberto S. Camardella - Telecom Engineering Consultant - Network Technological Evolution Directorate - Embratel / Claro Brasil

Graduated in Electronics and Systems Engineering, and later specialization in Telecommunications, at the Pontifical Catholic University of Rio de Janeiro (PUC-RJ). He began his professional life in Brazilian military projects, as a designer of radar systems and controls of frigate arms and the Minas Gerais Navy Aircraft Carrier. In the telecommunications area, he joined Embratel in 1999, working on the implementation of the first ATM networks, developing QoS (Quality of Service) for services in Frame Relay and IP Backbone networks, in the implementation of the first digital TV signal transport network for contributions to TV broadcasters at national level, the design of the new network for IP video contribution to TV broadcasters (EvSOL) and testing and deployment of the first WiMax, Metro Ethernet and GPON networks. Integrated in the ​​Technological Evolution area, he has always worked in the development of new products and services, such as "Netfone", and research and development of new technologies such as IoT, 4,5G, 5G, SDN and NFV, for the whole Claro Brasil group. Also participates in the Commission of Frequencies of the Project 5G Brazil of Telebrasil, as one of the rapporteurs.

Secure technology for live journalistic contribution - KA Band

InternetSat will summarize the evolution of field transmissions to date with real and objective examples and present a benchmark of quality, cost and mobility. As an example of video and streaming transmissions, it will show the latest solution with streaming and video and its quality, especially when the point is not only to use Mochilink and not even the C band, that is, will address high capacity satellite use and state-of-the-art (HTS) KA band, focusing on occasional journalism.

Speaker: George Bem, Ceo & Founder - InternetSAT

George Bem is CEO and founder of InternetSAT, an integrated solutions provider and broadband internet operator via satellite, fiber and telephony. He holds a degree in Telecommunications Engineering from FASP, and specializations in Business Management from the Getúlio Vargas Foundation. He holds a graduate degree and certificate in Mission-Critical Environments and Project Management from the PMI and Scrum Alliance. Among other positions, he was Infrastructure and Engineering Services Manager at Rede Record TV, where he was responsible for the integration of new technologies and the implementation of the IP environment, data and telecommunications networks, mobile solutions for video and data transmission in which he structured the transmissions of the 2011 Pan American Games in Guadalajara, the 2012 London Olympics, the 2014 Sochi Winter Olympics, the 2015 Toronto Pan American Games and the 2016 Rio Olympics.

Live Contribution Plataforms

Nowadays the production of journalism content requires a lot of agility and flexibility. Being quickly connected, anywhere, requires a menu of extensive and pre-established connectivity services that allows the producers to be autonomous.
This panel will illustrate the technologies involved and their possibilities.

Speaker: Laércio Silveira - Gerente de Tecnologia - TV Globo

Electronic Engineer graduated from CEFET RJ, with Post-Graduation in Economic Engineering by UERJ, MBA in Business Management by ESPM and MBA in Project Management by FGV. He began his career in Telephony and Transmission in the former State Company Telerj and gave after his 24-year career in TV Globo, where he underwent several areas of support as Specialist and Executive. He has led the Traffic Signals area in Rio de Janeiro and São Paulo for 3 years, thus managing the Technology of External in RJ. He participated in several projects and events on TV GLOBO related to all the areas of Content Production of Grupo Globo.

14h - 15h30

Innovation and Disruptive Technologies | Room 16

AV Startups – Entrepreneurship and Innovations

Audiovisual Startups - Entrepreneurship and Innovations

Meet three entrepreneurs and their startups who are innovating and opening the audiovisual market in new business segments. Each startup is in a different stage: early stage, operation-traction and internationalization. The panel presents the successful trajectory of these innovative technology and content businesses.

Chair: José Carlos Aronchi - Centro Nacional de Referência em Empreendedorismo, Tecnologia e Economia Criativa Sebrae

Journalist and Radialist. PhD in Communication Sciences from the University of São Paulo. Consultant technology and innovation in the creative economy in the media business segments - audiovisual, games and print and digital publishing. Leaderof the Media working group at the National Center of Reference in Entrepreneurship, Technology and Creative Economy Sebrae.

VAV - Showcase for the audiovisual

VAV is the first online hub of Brazilian audiovisual professionals that works as a showcase for projects, professionals and content licensing.

Speaker: Isadora Lemes - Co-founder - VAV - Vitrine Audiovisual

Formed by FAAP, she has been working as a screenwriter and creative director since 2013. She has worked with producers such as Olhar Imaginário (acting as assistant director and production director Toni Venturi) and Guaraná Filmes (as scriptwriter, producer and content director for social networks) . Today she is the managing partner of the production company Nova Vitrine Produções and official screenwriter of the channel "DRelacionamentos" that counts on a network of spectators of more than 2 million people in Youtube and Facebook. Co-founder of VAV Audiovisual.

A vida no Centro: HUB of Culture and Innovation

"A Vida no Centro" is a startup of information and knowledge focused on the Center of São Paulo. Through a digital platform, webseries, social networks, web applications, events and trends curatorship, the startup shows what the heart of the metropolis has to offer: culture, gastronomy, leisure, tourism and people who innovate and positively transform one of the largest capitals in the world.

Speaker: Clayton Melo - Founder - A vida no centro

Co-founder of the project Life at the Center, hub of innovation and culture about the Center of São Paulo. Leader, curator and researcher of trends in technology applied to agribusiness (AgTech) on the StartAgro platform. MBA in Marketing at FGV. He develops Digital Marketing, Inbound and Content Marketing projects - 20 years of experience in journalism: ex-editor of Istoé Dinheiro (also former director of the magazine's Digital Nucleus), Gazeta Mercantil, Meio & Mensagem and IDG website.

IS Game - video game school for all ages

IS Game - International School of Game teaches children, young and old to develop video game. It is the first video game school in Brazil with scientifically proven methodology for cognitive improvement of the elderly.

Speaker: Fábio Ota - CEO - IS Game

Consultant in Gamification. Researcher Responsible for the project "Programming Games for the development of logical reasoning and prevention of cognitive decline in the Elderly" in the FAPESP Program Small Business Innovation Research (PIPE). He was a Director of Picnet Solutions of Brazil, a game and systems development company (1993 to 2005) and worked as IT Manager, Project Manager, Analyst and Programmer in the Industrial, Banking, Real Estate and Consulting segments. "Business Strategies for Small and Medium Enterprises", chapter "Strategic Planning of Information Technology." Minister lectures and Workshops on Gamification in the Corporate World.

16h - 17h30

Innovation and Disruptive Technologies | Room 13

Artificial Intelligence / Cognitive Platforms / Data Analytics

ARTIFICIAL INTELLIGENCE / COGNITIVE PLATFORMS / DATA ANALYTICS

Artificial Intelligence has come to stay and revolutionize markets. In the specific case of content production, it has already changed the form of work, performing repetitive and routine activities with high performance. The use of human creativity is potentialized in the events that require this kind of knowledge. In this way, coverage of events that are not very profitable can be fully operationalized by an IA system. In this panel, we will count on experts who will share their knowledge about new technologies and news from the national and international markets in the production of sports, journalism and mass events with little or no human action, using social and data media as a source of information of final consumers.

Chair: Hugo Nascimento - CTO Ad Digital

Graduated in engineering, he has 12 years working in PAY TV projects in several branches such as IPTV, DTH and cable TV. In his career, he has teamed up with leading companies and clients in the market, such as Cisco and Irdeto, as well as projects involving multidisciplinary teams in several countries for Telefonica, Megacable, Claro, NET and his experience includes pre- and post- technical expertise in this market. He has worked in the most demanding markets such as Germany, United States, Mexico, Colombia, Argentina, Denmark, Spain and others.

Digital migration: assistance or technology?

The use of technology to solve problems is assistance. Scanning deals less on the internet or computers and more on ASSISTANCE, being computers and internet only what makes this assistance feasible. What is important is technology assisting people in different ways. Talk is about specific technologies for building TV, cloud and mobile applications giving the SET audience a snapshot of what is happening in people's lives (us) and how that changes our expectations as consumers.

Speaker: ALberto Menoni - Head of Broadcast Media Entertainment - Google

Business executive with broad experience at prominent companies such as [X], Google, Microsoft, Rio Tinto Alcan and AT&T having built up a solid international career in sales, marketing and partnerships. A successful entrepreneur too, with 8 years leading the fast growth of a Brazilian technology company, Auteq.

Artificial intelligence as an element of Industry 4.0 applied to the creative sector

In this presentation the audience will have access to how the world of M & E among others has been rapidly adapting with the advent of industry 4.0 practical examples of how to apply in today's broadcast market.

Speaker: Washington Cabral - Client Technology Advisor for Media & Entertainment - IBM

Washington has spent the last 28 years of his professional life in the IT field. The curiosity and enthusiasm for new knowledge found the perfect marriage when it started to devote itself in the last 5 years to the media and entertainment sector. The radical transformation driven by emerging technologies facing the industry is the ideal environment to develop disruptive ideas that can make a difference to the future of the industry.

Artificial Intelligence in Media Production and Delivery Systems

This presentation will provide definitions of Artificial Intelligence, Machine Learning and Neural Networks, and a broad overview of how they are being used in the media industry (in content creation, content distribution, and back-office applications). It will conclude with a forecast on where these trends are likely to move next.

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

How artificial intelligence and live football will come together to create better storytelling

Artificial intelligence (AI) has already demonstrated that it will have a transformational impact across many industries. Live sports production is no different. It’s an area which strives for operational efficiencies to deliver more content to an increasingly diverse and connected audience.

Using football as an example, join EVS’ James Stellpflug as he explains how the fast and efficient nature of the machine-learning technology shows it can be used to deliver smarter workflows that allow content producers to more easily output the most engaging content – the ultimate goal being to deliver a better overall live football experience for viewers.

This paper will present a vision of how AI will support the development of live production technology in the coming years. It will teach visitors that with the right machine-learning neural networks in place, AI can be used as a built-in production assistant to perform multiple tasks with the speed and reliability that’s needed within live productions –without having to deploy additional resources.

Whether it’s used to easily add augmented visuals to programming, to automate the improvement of replays or to guide self-directing programs from cameras, AI is a key technology that will be fundamental in delivering better content, faster. Within this presentation, we will further explore the potential future applications for intelligent workflows and present existing use cases that will deliver enhanced storytelling with live football.

Speaker: James Stellpflug - VP Product Marketing - EVS

James is an experienced professional with knowledge in networking design and complex broadcast systems for LIVE event production and worldwide broadcast productions. He have been a Manager of teams in a fast paced environment in the Broadcast manufacturing space, and have taken on roles with enthusiasm, excitement and a result oriented approach.

16h - 17h30

Technology and Business | Room 12

Television Semiosphere – New Arrangements, Market and Platforms of Audiovisual Content – Television, Internet, OTT, Business Models and Workflow

Television Semiosphere - New Arrangements, Market and Platforms of Audiovisual Content - Television, Internet, OTT, Business Models and Workflow

From the concept of "Television Semiosphere " in which television media content constitute new configurations, we will explore in this panel, business model aspects and workflow for the production of audiovisual content, with an emphasis on windows and platforms, TV, Internet and OTT.
Based on case reports and examples , we intend to outline a scenario in which windows and content distribution and display platforms are opened.

Chair: Almir Almas - Professor, University of São Paulo / Deputy Director of Cinema - SET

Associate Professor and Head of Department of the Department of Film, Radio and Television and Researcher of the Program of Postgraduate Studies in Media and Audiovisual Processes; General Coordinator of the Research Group LabArteMídia and Obted Observatory of ECA / University of São Paulo. PhD in Communication and Semiotics; Filmmaker / VJ; Artist of the Cobaia Art Collective. Deputy Director of Cinema of the Brazilian Society of Television Engineering. Author of Televisão digital terrestre: sistemas, padrões e modelos (Digital terrestrial television: systems, standards and models), among other books and articles.

All TV will soon be an OTT. How not to stay out of the Future.

The OTT is a reality in the global market. In addition to the growth in the consumption of mobility technologies (smartphones, tablets, laptops and STB), positive data from this market have shown a high growth in the consumption of streaming services. As a consequence, the consumer has been looking for affordable and quality entertainment that he can consume in a simple way and the Internet makes this possible. Companies that operate or are planning to enter the OTT world need to reinvent themselves following new technological trends and new business models.

Speaker: Claudio Lessa Friedrich - Co-founder and Vice President of the Brazilian OTT Association - Abott's!

He has been in the pay TV industry for more than 19 years in Digital TV: Satellite, Cable, MMDS, IPTV and OTT. He has experience in Systems Engineering and Technical Manager of Pre-Sales in Business Development, expertise in advanced multimedia solutions, innovative convergent solutions, installations and support for multinational companies in LATAM.

Immersive Virtual Reality

Among so many new windows, there is another one for the Television world, Immersive Virtual Reality, whether in Broadcast, Cable / Satellite TV or the Internet. The so-called Virtual Reality goggles now gain a new language, the live broadcast of shows and sports move into the fourth dimension, and major players in the entertainment and sports industry are broadcasting special events with immersive and spatial technology.
Presentation of successful VR cases: World Cup, NBA, NFL, Boxing, Shows, Talk Shows, etc.

Speaker: Rodrigo Dias Arnaut - Director of Technology, Innovation and Creativity in Esconderijo Criativo and Mundo360

Professor at FAAP, specialist, director and "Disruptive Innovator" in Transmedia, in "Virtual Immersion" and "Interaction and Engagement". President Latin America of Choicely.com (online voting platform). Master in Artificial Intelligence by Poli / USP and Post in Management by ESPM. Director at SET, Founder of EraTransmidia, led for 21 years innovation and technology projects at Globo.

THE ROAD TO DISRUPTIVE TV

There has been a lot of talk about the disruptive architecture of OTT devices and their effect on the current business model of free-to-air and closed (cable, satellite, etc.) TV.
On-boarded OTT devices range from Playstation Vue, Xbox 0NE, connected TV or Slingboxes, to Amazon Prime and the now infamous Netflix. We are witnessing a new wave of offers that should change, forever, the way we watch TV.
However, a glance at these new services quickly reveals a gap in the knowledge and how, so far, many companies have been unable to understand how people’s behavior and their expectations change.
This represents a huge lost opportunity. The transmission by streaming movement is of no interest to the man in the street; people don’t care how things reach them. They don’t care about the screen they’re connected to, all they care about is the experience.

Speaker: Tom Jones Moreira de Assis - Aplication Enginnering Coordinator at Tecsys do Brasil

Tom Jones Moreira de Assis is a specialist in Digital Systems and Technology Innovation advisor with more than 15 years of experience in the Telecom market. Coordinates the Engineering Department of Tecsys do Brasil. Member of the SBTVD Forum: Promotion andTechnical Module. Member of the Board of Education of SET.

Streaming and the Brazilian Cinema: The Dichotomy of the Streaming service in the accessibility of films

The film is an artistic and cultural activity that has a highly profitable economic capacity and generating work.
This conversation raises the question of why the sustainability of national cinema is still so difficult in the face of the possibilities of streaming.

Speaker: Kaliane Pereira Miranda - Programming Assistant - SP Leituras

Graduated in cinema, researcher of the new audiovisual technologies, mainly the forms of digital distribution of video in streaming. Producer of short films, teacher in free workshops of interpretation and programmer and assistant of production in SP Readings.

Market analysis and new content distribution formats - OTT

The emergence of multiscreen era has been changing the behavior of the viewer and new business models has been created through the different types of OTT service. The current moment is strategic, as the use of Catch-up TV, VOD, etc, services has demanding an adaptation of current both service and content provider’s systems. This presentation will bring a comparative view of new media market and how the industry is preparing to meet the new habits of the viewer.

Speaker: Gustavo Bevilacqua Dutra - OTT Sales Director Video Solutions – LATAM

Gustavo has bachelor’s degree in Telecommunications Engineering from UERJ, post-graduate degree in IP video distribution from UFRJ and MBA in Commercial Management and Sales from PUC. He is currently Director of Sales for OTT segment of MX1 for Latin American market. Previously, he had worked for large companies such as Telefonica, Claro, TV Globo and ATEME, working mainly in data communication, traditional and multi-platform video transmission, Over-The-Top (OTT), VOD, CDN and live events.

16h - 17h30

Regulatory Issues and Standards | Room 15

Meeting with MCTIC & ANATEL – Regulatory Issues of the Moment

Meeting with MCTIC & ANATEL – Regulatory Issues of the Moment

The panel will update the information on the regulatory actions of MCTIC and ANATEL, concluded and planned, promoting a discussion about its adequacy to the needs and expectations of the Broadcasting sector.

Chair: Tereza Mondino – Director of TM Consultoria em Telecomunicações

Consultant to SET from 1999 to 2003 and again since 2006, being involved in regulatory affairs and digital TV planning. She graduated in Electrical Engineering (Electronics option) from UnB, in 1974. She served at the Ministry of Communications until 1998, working in the Broadcasting and Pay TV – Cable TV, MMDS and DTH areas in drafting regulations, technical standards and in planning. She took part in the broadcasting commissions of MERCOSUR, CITEL and ITU.

Speaker: Ivan Miranda - Director of Engineering - GRPCOM / RPCTV (Rede Globo Affiliate in Paraná) / Regional Director of SET South

He holds a degree in Electrical Engineering, specializing in Telecommunications. He holds a graduate degree in Enterprise Management from the Getúlio Vargas Foundation – FGV and Program for Management Development from the University of Navarra. He is in charge of implementing digital TV transmissions at the 8 television stations of RPCTV in the state of Paraná, the migration of RPCTV journalism to the HD format, setting up the HD View production unit (truck for covering events) and the implementation of OTV (subscriber TV station).

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Speaker: Vitor Elísio Góes de Oliveira Menezes – Superintendent at ANATEL

Is a lawyer specializing in Administrative Law, Public Management and the Regulation of Public Telecommunications Services; he has been a career civil servant at Anatel since 2007, having spent time at the Superintendence for Private Services, Legal Counsel to the President of Anatel and currently holds the position of Superintendent for Concessions and Provision of Resources.

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Speaker: Moisés Queiroz Moreira - Secretary of Broadcasting of MCTIC - Ministry of Science, Technology, Information and Telecommunications

Public administrator. Over the last 15 years I have held public office in the federal government, as well as at state and local level in the State of São Paulo. I coordinated the technical advisory activities at the Consumer Protection Agency - PROCON SP and was special advisor to the Metropolitan Housing Company of São Paulo – COHAB and the São Paulo State Legislature between 2003 and 2006. In 2006, I became chief of staff at the Municipal Health Department of São Paulo. Member of the Board of Directors of SPTURIS – São Paulo Turismo S.A. from April /2008 to March /2009. Since 2015, I have worked for the Brazilian government as special advisor to the Minister for Cities, Head of Parliamentary Advisory and Special Advisor to the Minister at the Ministry of Science, Technology, Innovations and Communications. Currently as Secretary for Broadcasting at the Ministry of Science, Technology, Innovations and Communications, I manage activities involving the formulation, proposal process and regulations for public policies, objectives and targets regarding broadcasting and ancillary services.

16h - 17h30

Technology and Business | Room 16

Startups: Accelerators of Success

Startups: Accelerators of Success

The aim of this subject in the SET Congress is to show a little of the universe and the possibilities that the Startups business model allows, seeking innovative solutions with potential for fast growth. I believe that the Startups business model can help, energize and make more flexible the way television stations operate, bringing innovative solutions to this consolidated market.

Chair: José Dias – CEO Mixmedia / Content Production Director -SET

He has dedicated himself over the last 40 years to Television Engineering and Production Techniques and to the study into the use of computers to give a more dynamic visual aspect and the sophisticated techniques for generating images and special effects for TV and the cinema. Between 1979 and 1984 he was leader in the development of the Computer Graphics Technology that revolutionized the visual aspects of the Globo Television Network in the 1980s.

Cidinaldo Boschini

The Venture Capital market in Brazil. What a Startup must present to win an investment from a VC.

In this presentation we will show the role of investors in Startups.
- What is a VC.
- What are the types of VC's
- How many VCs operating in Brazil
- Investment history in Startups in Brazil.
- What VC's analyze in a Startup.
- Which are the most attractive sectors for VC's.

Speaker: Cidinaldo Boschini- Partner-Director na Midwest Early Stage Venture Capital S/A

Serial entrepreneur , Venture Capitalist (Founder of Sirius Venture Capital) and specialist in Judicial Recovery Companies (Founder of 2C Turnaround Consulting) with 12 years of experience, having performed more than 80 Reorganization projects in Brazil, with more of R$ 15 billion of renegotiated debts, dozens of Distressed (Assets and Credit) deals carried out, generating large returns multiples. Graduated in Business Administration, MBA from CEAG FGV, specialist in Finance and Entrepreneurship from BabsonUniversity. Associate with TMA (Turnaround Management Association) Brazil and INSOL International (International Association of Restructuring, Insolvency & Bankruptcy Professionals).

The journey of startups of probable success

The step by step to prototype, validate, grow and scale an idea.

Speaker: Lima Santos - CEO of 5xMais Holding Business

Holds a degree in Information Technology Management; a former member of the Armed Forces, he served with the Brazilian Army for 20 years and is a specialist in Strategic Planning and Digital Marketing, a Professional Coach with a graduate degree in Marketing and Competitive Intelligence. 5Xmais is “a venture capital enterprise that invests in start-ups with huge growth capacity”. The purpose is to become involved in the engagement of the attendees with the trinity of the business relationship: the startup businessman, the investor and the other players.

Growth Hacking from SaaS to Samba

We will show in practice, with real cases and hacks, how growth hacking can be done in any type of business, as in a software as a service or a samba school. Often it is possible to obtain growth with simple actions that do not spend 5 minutes nor 5 reals.

Speaker: Jana Ramos - Head of Growth (5xMais Holding Business), Growth Mentor for Startups (SP Stars, Startup Weekend), Growth Hacking Instructor (Udemy) and Growth Hacker (Growth Lovers).

Digital marketing specialist, with skills in product and sales. She created cases and hacks throughout the growth funnel: acquisition, activation, retention, recommendation, revenue. Enthusiastic and passionate about promoting growth in lectures, courses and meetups, showing in practice cases, hacks, mindset data driven, experiment culture, how to find opportunities and bottlenecks, solve problems with creativity, she have the vision and the courage to do what needs to be done.

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SET Innovation Zone: Demoday – Audiovisual Startups

Chair: Edson Mackeenzy – Head SET Innovation Zone

Nominated Brazil’s best mentor in 2017 by #StartupAwards founder in Mackwave Venture Builder. Highly motivated and energetic individual with a knack for business development and matching people with optimal products and services to meet their specific needs. A creative, service-focused entrepreneur and friendly team player with superb networking and communication skills, looking to build productive working long term relationships with startups & companies that values passion, positivity, integrity and hard work. Edson Mackeenzy was Head of Startup Relations of Bossa Nova Investimentos, co-author of two books on entrepreneurship, Community Leader volunteer in TechStars and share experiences facilitating managements workshops. Specializes in developing business, management and operation of startups and strategic communication. Worked as MD for LatAm expansion for Code Fellows, Head of Communication and Partnerships of iMasters Group | E-Commerce Brazil. Mack was CEO / Founder of Videolog.tv, which made him one of the leading activists in Brazil's startup ecosystem. Its credibility allows to be Curator of Plataforma.Space ScaleUp program for SICOOB Cooperative Bank, SIZ innovation program for the Brazilian Television Engineering Society, Executive producer of Relate Live by Zendesk. In 2013 recognized as one of the most influential entrepreneurs in Brazil by Isto é Dinheiro Mag. Mack is a communicator, since began his career as a radio speaker has been involved in hundreds of conferences communication, relationship, entrepreneurship, technology and business around the world.

SET Innovation Zone: Demoday - Audiovisual Startups

The 10 Startups selected in the SETUp challenge of the SET Innovation Zone 2018 program will present their solutions and business models to everyone present.
There will also be a voting and three of these Startups will be selected to participate in SEBRAE's Like a Boss Challenge during CASE 2018 - Annual Startups and Entrepreneurship Conference - to be held on November 29 and 30 in São Paulo, as well as being evaluated for the acceleration program with Dream2B in Canada.

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EasyMovie

Platform to hire professionals to create animated videos, vignettes, project presentation, communication action, tutorial, content, invitation and advertising videos.

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VAV AUDIOVISUAL

Online platform that makes available to the professional and student of the audiovisual, networking and support necessary for the viability of their works, in a totally interactive and free way.

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Huntag

Creative collaboration system that facilitates the organization, management and gathering of digital materials to help the productivity of teams.

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Surfmappers

Platform created to connect surfers and photographers and to facilitate the purchase and sale of photos and videos, through an integrated payment system and intelligent filters.

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Talentos Kids

Platform created to connect children's talents to the advertising and fashion market. The control of the profiles is the responsibility of the tutors of the children and the verification of the companies is done by the company.

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Muvier

Platform that connects businesses to professional video creation companies. They use technology to facilitate access to video production in a democratic way. Because everyone loves video, who sees and who does.

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Sling Musical

Digital platform that connects musicians, listeners, producers, concert halls, record labels and enthusiasts entrepreneurs of the Independent Music Industry.

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Xtream Solution

Collections of videos with facial recognition and text search for audio.

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Tapps VR

Develops virtual reality systems for interactive and immersive experiences for several purposes.

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Wednesday – Aug. 29, 2018

Printable version as PDF

ROOM  13 ROOM 12 ROOM  15 ROOM  16
8h30 – 9h10 Breakfast offered to subscribers inside the rooms
9h – 11h
Innovation and Disruptive Technologies
Digital Terrestrial TV. Where are we going?
Fernando Bittencourt
Content Production
e-Sports: Challenges in Production and Transmission of an Electronic Sport
Daniel Cossi
Audiovisual Delivery
OTT – Anytime, Anywhere, Any Device
Gilvani Moletta
Innovation and Disruptive Technologies
The Ecosystem of the Internet of Things – Transforming Business and Improving the Human Experience
Vinícius Vasconcellos
11h30  – 13h
Innovation and Disruptive Technologies
Evolution of SBTVD (Brazilian Digital TV System)
José Marcelo Amaral
Content Production
Journalism and Sport, Advanced – Remote Production
Raimundo Lima
Technology and Business
New Paradigm of Business Metrics for TV
Marcelo Guerra
Audiovisual Delivery
Radio Post Migration / Coverage Reduction?
Eduardo Cappia

BREAK

14h – 15h30
Hot Session
Consumer Habits and Future of Media
Roberto Franco
Consumer Electronics
Displays in Continuous Evolution – Latest Innovations
Cláudio Younis
Technology and Business
Pay TV Platforms / Technological Aspects
Claudio Borgo
Audiovisual Delivery
Radio and Smart Platforms
Marco Túlio Nascimento
16h – 17h30
Innovation and Disruptive Technologies
Advanced Terrestrial Digital TV – Convergence with 5G
Cristiano Akamine
Consumer Electronics
Smart TVs, Connectivity and Advances in the Age of 4K HDR
J.R. Cristóvam
Technology and Business
The Future of Consumer Behavior in pay TV / VoD / OTT
Maurício Donato
Technology and Business
Content: the Future of Radio – Alternatives
Eduardo Cappia

Wednesday – Aug. 29, 2018

Schedule Lecture
Schedule Lecture

9h - 11h

Innovation and Disruptive Technologies | Room 13

Digital Terrestrial TV. Where are we going?

Digital Terrestrial TV. Where are we going?

The Japanese TV industry has a longstanding concern with image quality. It began in the 1970s, with the first HD TV research, going through the first broadcasts in HD in the late 1980s, still in the analog system, to the predicted to transmit 8K for much of the country's population as early as 2025. The first phase of this challenge is to reconcile the current digital broadcasting system with the 4k format. Let us present what Japanese commercial broadcasters are doing in this regard.

Chair: Fernando Bittencourt – International Director – SET

International Director – SET/ Consultant at FB Consultants Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

An overview of R&D’s on the next-generation DTTB in Japan

The Ministry of Internal Affairs and Communications, Japan formulated a roadmap for 4K/8K in July 2015. Based on the roadmap, the ministry promotes research and development of 4K/8K terrestrial broadcasting technologies. An overview will be provided on the Japanese R&D activities involving terrestrial 4K/8K technologies under development and technical specifications of experimental stations for transmitting 4K/8K DTTB. The presentations will also pose issues with migration to a next-generation DTTB services.

Speaker: Hiroaki Kimura - Director for Digital Broadcasting Technology, Broadcasting Technology Division, Information and Communications Bureau - MIC Japan

Mr. Hiroaki Kimura is responsible for international cooperation on ISDB-T and advanced broadcasting technologies in the Ministry of Internal Affairs and Communications, Japan. He conducted surveys on DTV possession during a DTTB transition in Japan and formulated technical regulations on small area digital terrestrial TV broadcasting and disaster resilience installations of broadcasting stations. Recently, he was also responsible for negotiations on WRC-19 issues at preparatory meetings of the Asia-Pacific Telecommunity.

Hybrid system of 4K and current HD DTTB - 3hierarchical layers+4K MIMO

We studied technical methodology to divide a segment and transmit 2K as horizontal polarized wave and 4K as both horizontal and vertical polarized waves. 2K / 4K shared modulator and 4K demodulator were prototyped, We demonstrated that 2K was received by a conventional receiver, and 4K was receive by a prototype demodulator by a wired coupling experiment .

Speaker: Iwao Namikawa - Professional Department Manager - Broadcasting Technology Department - Kansai Television - Japan

Joined Kansai Television CO.LTD. (KTV) in 1980. Go to BS Fuji INC. in 2001~2005. Manager, Media Division, CROSS MEDIA Business Dep. KTV in 2006. Manager, Technology Promotion Dep. in 2012. Manager, Broadcasting Technology Dep. in 2014. Professional Department Manager Broadcasting Technology Dep. in 2017. I am currentry working on study of advanced terrestrial broadcasting and received ITE Technology Promotion Award in 2002.

R & D for simultaneously deploying 4K-UHD broadcasting in comprising to 2K-TV

The LDM (Layered Division Multiplexing) method, which is the basic technology of this proposal, is a method of hierarchically multiplexing a plurality of signals with power difference. In this presentation, we confirm the operation principle of LDM using trial production with LDM method applied to FPU device and report on the service area of 4K broadcasting when we place it in low power hierarchy with minimum influence on terrestrial digital broadcasting.

Speaker: Kazuki Imamura - TBS TV - Tokyo Broadcasting System Television

Apr 2010–Mar 2014, Waseda University, Japan Bachelor of Engineering. Apr 2014–Mar 2016, Waseda University, Japan Master of Engineering. Apr 2016- Present. Be engaged in network operations division of TV technology.

LDM Modulation and Demodulation method keeping with compatibility of ISDB-T

We propose the LDM method as the next generation of digital television transmission. With the LDM method, the migration from the current 2K to the next generation 4K can be performed without problems. This presentation will explain the modulation / demodulation technology of the LDM system compatible with the current ISDB-T.

Speaker: Tatsuhiro Nakada - Vice Senior Chief Engineer - Hitachi Kokusai Electric Inc.

I’m engaged in R&D department about 20 years. Developed wireless communication system such as digital broadcast relaying , beam forming with multiple antennas , and error correction.

9h - 11h

Content Production | Room 12

e-Sports: Challenges in Production and Transmission of an Electronic Sport

e-Sports: Challenges in production and transmission of an electronic sport

The evolution of Internet technologies providing higher speed data transmission has brought new possibilities for interaction with people around the world.
ESports, using these technologies, broke down the dependence barriers of traditional TV, creating new events, totally new competitions, against the pre-established. There are new methods of narrative, new technology and audience participation. A new world, with new challenges of production, transmission and legislation.

Chair: Daniel Cossi - President of the Brazilian Electronic Sports Confederation (CBDEL)

Esports Speaker, Enthusiast and Esports Entrepreneur and Esports Law and Regulation writer, Business Models for Esports Investors and Statute Expert for Esports Organizations (Governance, Transparency and creation of High Court, Chamber of Litigation Resolution, Antidoping Department, Commissions, Referees and other necessary and mandatory areas). Writer of Esports Articles in many areas in Brazil and worldwide. Past experience in administration, development, business and financial models, marketing for new products and brands, now 100% devoted to Esports. Creator of the Esports Brazilian Federal Law (House of Representatives and Senate) and Esports House of Representatives States Laws (Legislative Assemblies), Brazilian Esports regulations and standards for the recognition and creation of Esports in LATAM countries and their business plan, marketing plan, strategical partnership approach on Esports and cultural and educational Esports engagement plan, to make possible their entrance and acceptance as regular sports within LATAM governments.

Big sports broadcasts - The future has arrived

Sports event broadcasts are no longer a programming item to be the big choice for billing and audience growth. In this panel a tour of the numbers of major world sporting events and a reflection on the next big challenges.

Speaker: Adolfo Vieira Martins - Commercial Director - ADS + Live Mkt

Sales Executive - Consórcio Luqui Bandeirantes - 1987 a 1989 Sales Executive - TV Record - 1990 a 1993 Commercial Manager - RBS Rede Brasil de Comunicação - 1993 a 1998 Commercial Manager - Sistema Globo de Rádio - 1998 a 1999 Commercial Director - Clear Channel Brasil - 2000 a 2006 Commercial Director - Visualfarm Produtora de Espetáculos de video mapping - 2007 a 2009 e 2012 a 2017 Owner-Director - Empresa própria de Consultoria ADIN Mkt Estratégico - 2010 a 2012 Commercial Director - ADS+ Live Marketing e KidZania - 2017/2018

Broadcasting and Streaming in e-Sports

The evolution of e-Sports streaming and its adaptation to the media of Braodcasting via waves and cable.

Speaker: Felipe Matos - Country Manager Brazil - Gfinity

Responsible for the development and operations of Gfinity Brasil. Director of Content and Evolution of Gfinity Brasil's broadcasting and streaming platform and coordination of the core business. Former Olympic Taekwondo athlete.

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Speaker: Ronaldo Geraidine - Diretor de Comunidade e Engajamento - CBDEL / LNEe

Community Director and engagement of CBDELCommunity. Director and engagement in LNEe. Experience with coordination of teams and athletes, creation and development of projects, operation of national and international championships, engagement with social and inclusive projects.

9h - 11h

Audiovisual Delivery | Room 15

OTT – Anytime, Anywhere, Any Device

OTT - Anytime, Anywhere, Any Device

The challenges of video on demand. in a scenario of the most varied connection speeds and several encodings for the innumerable players of the market. The challenge of standardization techniques and also the regulation of VoD in Brazil. These topics will be addressed by the leading experts in the field in this market.

Chair: Gilvani Moletta - Diretor de Tecnologia - TV CULTURA

Technical Director of the Fundação Padre Anchieta responsible for the Engineering, Operations and Information Technology sectors; Electronic Engineer specializing in Digital Signal Processing; MBA in Project Management; Experience of 20 years in broadcasting.

OTT - New Business and Opportunities

Definition of platforms, new business and opportunities, generation and management of content and the various ways of delivering content across the most varied platforms will be part of the topics covered in this panel.

Speaker: Everton Alves - Commercial Director - SAMBATECH

Everton Alves has more than 15 years of experience in Technology. He has worked in companies: Embratel, Totvs and Linx. Currently he is Partner-Director of Samba de Tecnologia and Co-founder and Director of Platforms and Content Distribution of ABOTT (Brazilian Association of OTT's).

Coding and Adaptation in Multiplatforms

The challenge of digitalisation for transmission of the media to the many distribution formats, quality control of the signals at several rates.

Speaker: Bruno Magalhães - Director of Business and Development - ATEME

Electronic Engineer with MBA in Business Management. Professional with 10+ years of experience in system integration, deployment, customer support, pre-sales and sales activities. Experience working in CAS provider companies as well as Video Compression systems for the last 8 years.

New business Models to Brazilian TV

With the advance of non-linear consumption of audiovisual content, broadcasters and producers of audiovisual content should change their strategies to ensure the audience. The conference discuss the different types of business plans deployed to provide content or compete directly and indirectly with both Video-on-Demand (OTD) and OTT (Over-the-Top) services, both national and international. the ecosystem of TV Everywhere

Speaker: Fernando Carlos Moura - Journalist, Professor of PUCC, FAAP, CIMJ, UNL, Chief Editor of SET Magazine

Prof. Doctor Fernando Carlos Moura is a journalist, professor of the course of Digital Design, and of Marketing and Propaganda of the Pontifical Catholic University of Campinas (PUCC); Master of the Postgraduate Course in Executive Production and Television Management at FAAP (Fundação Armando Alvarez Penteado) and researcher at the Center for Media Research and Journalism (CIMJ), Faculty of Social and Human Sciences, Universidade Nova de Lisboa (UNL) and since 2013 editor-in-chief of SET Magazine.

OTT - Distribution Challenges and New Business for Latin America

The challenges of content distribution and availability in OTT, business opportunities for content generators. The technical challenges involved in the entire flow of distribution, storage and organization of the media are the themes addressed in this talk.

Speaker: Jossi Fresco Benaim - Regional Director of Latin America - Verizon Digital Media Services

Jossi Fresco Benaim serves as Verizon Digital Media Services’ Regional Director Latin America. His focus is on fostering long-term business relationships with clients in Latin America, promoting the benefits of Verizon’s video end-to-end platform to deliver quality media experiences to consumers across every device. Prior to joining Verizon, Fresco was chief technology officer of Brevity and had co-founded several companies in the U.S. and the UK. He has extensive experience with digital video technologies, media production workflows, global deployments and software design, with an international emphasis in Israel, Europe, the U.S. and the UK. The teams led by Fresco have been the recipients of multiple industry awards, including: Texas Instruments' Supplier of Excellence Award, Hewlett-Packard's Excellence Award for Best Marcom Initiative and the British Interactive Media Association (BIMA) Gold Award. Fresco studied at the Universidad de Buenos Aires and at the Center for Information & Managerial Systems in Israel. He is fluent in English, Spanish and Hebrew.

9h - 11h

Innovation and Disruptive Technologies | Room 16

The Ecosystem of the Internet of Things – Transforming Business and Improving the Human Experience

The ecosystem of the Internet of Things - Transforming business and improving the human experience

Have you thought about the effect of the Internet of Things (IoT) in our lives today? We are radically transforming customer experiences, deepening relationships, increasing operational efficiencies, transforming professions, companies and even whole industries. In this panel we will discuss the challenges in building the ecosystem of the Internet of Things presenting use cases with a focus on the media and entertainment industry.

Chair: Vinícius Vasconcellos - Senior Consultant - Telecom, Media & Entertainment IBM

Vinicius is a Senior Consultant at IBM, with focus on the application of new technologies such as Artificial Intelligence, Blockchain, Cloud, Big Data and Analytics in the Telecom, Media and Entertainment industries. With solid telecom and broadcast experience, he served as a specialist and executive at Claro and Grupo RBS. He holds a degree in Electrical Engineering and specialisation in Administration from UFRGS and an MBA in Executive Management from Fundação Dom Cabral.

The IoT Journey: from data collection to cognitive technologies applications

This lecture will discuss aspects related to the adoption of IoT technologies, starting from basic scenarios of data collection, through the use of analytical strategies, until arriving at the application of cognitive technologies in order to extract value for clients.

Speaker: Roberto Engler Jr. - IBM Watson IoT Sales Leader

For 12 years at IBM Brazil, being the last year and a half in the sales area of Watson IoT. He has held the position of Security Solutions unit manager, software sales for the telecommunications and R & D sector, at the IBM Zurich Research Lab. Professional with over 20 years experience in the technology market, graduated in Computer Science from USP and MBA in Telecommunications Management from FGV.

Internet of Things: digital innovation far beyond the integration of things

The evolution and cycles of digital innovations that have occurred in recent years have created an environment that allows and requires the assimilation of new technologies to do everything differently and better, which is the principle of Digital Transformation. Internet of Things (IoT) is part of this environment and can be understood as being the ubiquitous and global network that integrates the physical world and makes it digital. But this integration, in order to be effective and bring value, must be associated with other technologies to make the most of the potential of Digital Transformation. This environment will generate great opportunities and challenges for businesses and individuals.

Speaker: Prof. Alberto Albertin - Professor at FGV - Coordinator of the IoT Project at the Center for Technology and Applied Information (GVcia)

He holds a bachelor's degree in Business Administration - Faculdades Associadas de São Paulo (1981), a Master's degree in Business Administration from the University of São Paulo (1993) and a PhD in Business Administration from the University of São Paulo (1998). He is currently Professor of FGV-EAESP, Coordinator of the Center for Applied Information Technology (CIA), Program of Excellence in Business in the Digital Age (NED) and Academic Coordinator for Executive Education at FGV-EAESP, Analysis and IT of the National Council of Scientific and Technological Development. He has experience in Administration, with emphasis on Information Technology Administration, Planning, Organizational Diagnosis, Strategic Use of Information Technology, Business in the Digital Age and Project Management.

The IoT on TV

The lecture will present a summary of the following topics:
- When Things Begun to Communicate - For more than a decade we have been living with things that communicate in our daily lives.
- IoT in DTV Distribution - Today with Digital TV it is possible, and common in big cities, to operate with several broadcast sites (GapFiller and SFN) as a way to expand coverage. How can the technologies involved in IoT contribute to the monitoring of these sites and how can these sites contribute as IoT?
- Do your IoT with Market Modules, Open Source Libraries and Cloud Intelligence - Quickly present a large market for modules, code libraries, user-friendly, no-cost, ready-to-use license libraries and systems of cloud that bring intelligence and a very low time to marketing. Real example of costs and development time.
- The Challenge of Building Business Behind IoT - A challenge with cases where information is precious to multiple clients. How to make this a business?

Speaker: Ricardo Fontenelle - Research & Development Specialist - TV Globo

11h30 - 13h

Innovation and Disruptive Technologies | Room 13

Evolution of SBTVD (Brazilian Digital TV System)

SBTVD (Sistema Brasileiro de TV Digital) Evolution

Despite of SBTVD be one of the most advanced worldwide television system, there is still evolution space.
See what the future holds, with respect to interactivity, HDR, immersive audio and the possibility of 4k transmission while keeping the current HD system.

Chair: José Marcelo Amaral - Director of Engineering and Operations - RecordTV

With a degree in Mathematics from FAHUPE-RJ, a graduate degree in Information System from PUC-RJ and FGV-SP and an MBA in Information Technology from USP-SP, José Marcelo do Amaral has made an extensive contribution to the broadcasting sector. He joined Record TV in 1991 and is today the director for Engineering and Operations. At the television station he has developed systems for the radio and TV commercial operations area; implemented a system for producing news; managed the integrated management system (ERP) project and created a system for monitoring audiences from mobile devices, among other tasks. As technology director he has participated in initiatives for implementing non-linear editing, digital archiving and tapeless work flow systems. During this period, he has also become involved with issues referring to digital video and video transmission using internet protocols (IP). He was Director of the Free-To-Air TV Segment at SET (the Brazilian Society for Television Engineering), his principal challenge being to develop digital television technology for Brazil, and he is responsible for its implementation and expansion throughout the entire Record group. Amaral’s role also involves the Brazilian Digital TV System Forum, where he currently holds the position of President of this institution founded in 2006. One of his most challenging projects was the launch of the R7 portal, which is now the second-largest internet portal in Brazil. During his career he has also had the opportunity to head up the technical and operational planning and coordination of major sporting events broadcast by Record TV, the Guadalajara Pan-American Games (2011) Toronto (2015), the London Olympics (2012), Sochi (2014) and Rio (2016).

The new world of Apps on Smart TV - Integrating OTT + Broadcasting

One of the fundamental steps in the evolution of the SBTVD is the new interactivity platform - an advanced platform designed to standardize access to the world of free-to-air Digital TV for all Smart TV apps. Broadcasters and producers of apps and OTT content for the new models of Smart TV will be facing a new integrated and convergent horizon!

Speaker: Aguinaldo Boquimpani - Senior Consultant - Mirakulo

With over 35 years’ experience in software and technology, Aguinaldo Boquimpani is a specialist consultant in software and interactivity for Digital TV. He headed up projects in the financial area during the implementation of the Brazilian Payments System and operated in the Telecom area where he gained extensive international experience implementing products for operations in 16 countries. Member of the Technical Module of the SBTVD Forum since 2007, he worked for TOTVS on the development of the interactivity solution market leader implemented in millions of TVs. He was one of the authors of the IBB standards approved by the UIT-T. He is currently one of those responsible for the proposed evolution of the SBTVD interactivity platform.

ISDB-TB Hybrid Transmission using ATSC 3.0 LDM and BICM

Current terrestrial digital TV systems are disruptive and require a new channel for operation. With the advent of Layered Division Multiplexing (LDM) it is possible to perform multi-layered transmission with different systems at the same time and at the same frequency just by adjusting the power level in each layer. This presentation will show a modification of the ISDB-TB system named LDM ISDB-TB in which the ISDB-TB system is transmitted in the main layer and the Bit Interleaved Coded Modulation (BICM) stage of ATSC 3.0 is transmitted in the enhanced layer. Computational simulations and laboratory tests show that it is possible to perform the ISDB-TB hybrid transmission and reception with the ATSC 3.0 BICM. This solution is an alternative way to introduce a new digital terrestrial TV broadcasting system while maintaining compatibility with the installed receiver park and using the same channel and transmission infrastructure.

Speaker: Cristiano Akamine - Researcher and Professor - Mackenzie University

He holds a degree in Electrical Engineering from Mackenzie Presbyterian University (1999), a master's degree and a Ph.D. in Electrical Engineering from the State University of Campinas (2004/2011). He is a researcher at Mackenzie’s Digital TV Research Laboratory since 1998. He took an internship at NHK Laboratories for Research in Science and Technology (STRL) and was Visiting Specialist Professor at Unicamp's Faculty of Technology. Currently, he is a professor in Electrical Engineering and the Post-Graduate Program in Electrical and Computer Engineering (PPGEEC) of Mackenzie Presbyterian University and Coordinator of Mackenzie’s Digital TV Research Laboratory. He has a scientific grant of Productivity and Technological Development and Innovative Extension - Level 2 from National Counsel of Technological and Scientific Development (CNPq). He is also a member of the Board of the Brazilian Digital Terrestrial Television (SBTVD) Forum. He has several patents and several articles published and has experience in the area of Electrical Engineering, with emphasis on digital TV, digital communication, channel coding, embedded systems, reconfigurable logic and software defined radio.

HDR and Immersive Audio on SBTVD: Yes it is possible!

Video HDR and Immersive Audio, along with 4K, are two of the key enhancements to the viewer experience that are being discussed in the new Digital TV standards around the world.
Dolby will be presenting a solution to deliver these next-generation experiences to Brazilian viewers while maintaining compatibility with the current SBTVD system.

Speaker: Carlos Watanabe - Director for Emerging Markets at Dolby Laboratories

Carlos Watanabe is Director for Emerging Markets at Dolby Laboratories, the global leader in audiovisual entertainment technologies. Carlos was responsible for Dolby's Brazil office until 2016, and is now working at the company's headquarters in San Francisco, California. Carlos is an Electrical Engineer graduated from the State University of Campinas (UNICAMP), with an MBA from the Ross School of Business at the University of Michigan. He has more than 20 years of experience in technology, media and entertainment companies, and senior management consulting.

11h30 - 13h

Content Production | Room 12

Journalism and Sport, Advanced – Remote Production

Journalism and Sport, Advanced - Remote Production

Journalistic production, generation and investigation structures are evolving in a way that reflects the impact of the advancing technologies available to the sector. The new mass communication platforms, plus the on-going necessity for news consumption in the contemporary world, mean that anyone with a smartphone is a potential news producer. Content publication facilities and the appearance of remote collaborative environments have added agility and speed to the distribution of content, resulting in an explosion of the volume of information within arm’s reach of consumers.

Chair: Raimundo Lima - Editorial Director of SET Magazine and Director of Technology and Operations - SBT

With various decades of service to Brazilian free-to-air television, he has worked for Diários Associados, TV Manchete, TV Globo (GINY), TV Band, SBT, TV Cultura/SP and Esporte Interativo. Throughout this period, he has held different positions at the networks where he has worked in the Journalism, Sports, Drama and Entertainment departments. He has also worked at several teaching institutions like the University of Brasília, PUC/SP and the Fluminense Federal University, among others. He is currently Editorial Direct of the SET magazine and Technology and Operations Director of SBT.

Speaker: Roberto Cabrini – Anchor and Editor-in-Chief of the Conexão Repórter Program -SBT

Considered one of Brazil’s leading journalists, specializing in investigative journalism, war coverage and the defense of human rights, he has won practically every important award in his field (the Esso Award, the Press Trophy, the APCA, Vladmir Herzog and Líbero Badaró Awards. among others) in a career spanning three decades. More than anyone, Cabrini knows the importance of technology, allied with the principles of competent and responsible investigative journalism. Listening to him will be an experience not to be missed.

Speaker: Hugo Gaggioni – Chief Technology Officer – Sony Professional Solutions Americas

Joined Sony in 1988. With research interests ranging from digital video and image processing and information theory to video/audio compression and multidimensional signal processing, Mr. Gaggioni has served as session-chairman of 13 international conferences in the areas of HDTV and bandwidth compression systems. He was a member of the Advanced Television Advisory group to the U.S. Federal Communications Commission (1987 to 1994). He is a Fellow of SMPTE and the recipient of the 2004 Leitch Gold Medal award for technology leadership. Mr. Gaggioni was chairman of the SMPTE technical groups on Digital Representation of the 1125/60 High Definition TV Standard (SMPTE 260M, 88-92) and Digital HDTV Serial Interfaces (SMPTE 292M, 93-96). He was also chairman for a SMPTE group on Editing of MPEG bit-streams for TV studio usage. Mr. Gaggioni represented Sony Corporation of America to the ANSI X3-L3 committee and the ISO/IEC MPEG coding group from 1988 to 1996. He has also given numerous presentations and tutorial courses on signal processing and advanced video technologies at international events sponsored by SMPTE, IEEE, and Eurasip organizations. He holds six patents and has authored 32 technical publications in the areas of video compression, digital filter banks and HDTV devices and systems. Mr. Gaggioni holds degrees in telecommunications, systems engineering, and electronic engineering from the University of Essex in Colchester, England; University of Pennsylvania, and Columbia University, respectively.

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Speaker: Paulo Zero - Journalist and Videographer - TV Globo

Paulo Bormann Zero was born in Niterói, RJ on November 29, 1957. He started his professional career in television journalism in 1978 on the TV GLOBO office in New York. He was a correspondent video reporter in the offices of TV GLOBO in New York, Washington D.C., Beijing and Paris. He also worked on TV GLOBO São Paulo and currently works on TV GLOBO Rio in the Fantástico program. He won the Comunique-se "MASTERS OF JOURNALISM" award as an image reporter, among others.

11h30 - 13h

Technology and Business | Room 15

New Paradigm of Business Metrics for TV

New Paradigm of Business Metrics for TV

The evolution of multiplatform TV services with both linear and no linear offers, brought new contexts and possibilities of capturing data from this omniconsumer.
Enrich the existing audience and reach metrics through consumer knowledge and its habits have become imperative for media companies that wish to follow this market shift.
How to support this need for multiplatform measurements and what are the main challenges, which metrics beyond audience and reach are important to the TV business, which skills and processes media companies need to invest, are all questions to be debated on this panel.

Chair: Marcelo Guerra - Manager of Technology in Digital Media at TV Globo

Hands-on IT/Broadcast executive, as Digital Media Technology Manager leading multidisciplinary team for digital media transformation program, composed of teams from Technology Architecture, Big Data, BI, Projects, R&D, Support, Applications, Telecommunications, Innovation, Media Operations and Platforms, through WBS construction, delivery plans, follow-up meetings, documentation, integration points, risk analysis and conflict resolution. Working on the TV and digital media market since 2005, experienced in partnerships, project management and processes, with national and international awards.

Speaker: Adriana Favaro - Commercial Director of Kantar Ibope Media

Adriana has been in the Advertising Market for 27 years. She recently joined the Kantar Ibope Media team as Commercial Director, responsible for the media owners. Prior to joining Kantar, she was the Director-General of Media for major advertising agencies, responsible for the management, planning and media negotiation of large advertisers. One of the most influential professionals in the country when it comes to research and media planning. Indicated to the Caboré of Media Award 2016 and winner of prizes and cases recognized in the market.

Speaker: Eduardo Bicudo - Accenture Interactive LatAm Lead

With more than 30 years of experience in the Advertising, Digital Marketing and Relationship markets, Eduardo Bicudo is Lead at Accenture Interactive, Accenture Digital's experience agency. Eduardo leads a multidisciplinary team of more than 600 professionals across Latin America that focuses on planning, developing and implementing disruptive and transformative experience projects for clients in different industries. To this end, the agency integrates the skills of various professionals, including designers, creative professionals, consultants, experience architects, among others, in addition to relying on Accenture's global infrastructure and support.

The Audience Science

A new way of managing audience is accelerating the measurement of results and improving the decision making in the business, what is the role of the Data Scientist in this new scenario?

Speaker: Ricardo Cappra - Chief Scientist - Cappra Data Science

Ricardo Cappra is chief scientist at Cappra Data Science where he leads the research and development team in the USA. The lab creates frameworks to facilitate the use of data science and support the development of analytical culture. The methods created are used to accelerate the analytical potential of global organizations: Ambev, Coca-Cola, IFC-WorldBank, Gerdau, Rede Globo, Santander, Unilever, UOL.

11h30 - 13h

Audiovisual Delivery | Room 16

Radio Post Migration / Coverage Reduction?

Radio Post Migration / Coverage Reduction?

The numbers of the AM x FM Migration will be updated, with an analysis of the effect of the number of new FM stations per region, reduction of coverage and alteration of protection of the current FM channels. Impact on the transmission and reception scenario with the equipment applied in the FM extended range.

Chair: Eduardo Cappia, EMC Director / SET Radio Director

Electrical Engineer since 1979. Director of EMC Company - SOLUTION IN TELECOMMUNICATIONS of 1991. EMC Performed Digital Radio tests at UFMG - Belo Horizonte and Technical Responsible for tests of HD Radio in Cordeirópolis - SP and DRM in Belo Horizonte. Evaluation and defense of thesis with the IBiquity in the USA, about the coexistence of digital broadcasters in the first adjacent FM channels. Deployment in 2014 of the testing station, in eFM - 84.7 MHz - Jovem Pan - São Paulo. At AESP - leader of the Technical Committee since 2011. Performance in the Radio SET Board - since 2011.

Migration AM X FM

Update of the AM X FM Migration data and presentation of the proposed placement of FM channels in the second adjacent.

Speaker: Andre Ulhoa Cintra - Radio Director - ABERT

Communications Engineer - Consultant specialized in the planning of broadcasting channels. Director of Radio Abert and currently working on the FM Channel, by ABERT to accommodate the migrant channels. Developed by SET work to accommodate the TV channeling in the process of planning the TV Digital TV channeling.

FM Regulation

Presentation of the topics that should be reviewed in FM Regulation, with examples and their justifications.

Speaker: Claudio Lorini – Lorini Engenharia

Electrical Engineer with specialization in Telecommunications and Information Networks. Lawyer with specialization in Telecommunications Law. Director of Lorini Engenharia Ltda / Loriservice - Broadcasting and Telecommunications since 1981.

JOSE MAURO DE ÁVILA

Impacts on Transmission and Reception

Update of transmission equipment and the experience of the 2nd. adjacent FM channel. Difficulties with regard to diplexed installations and the risks of intermodulation.

Speaker: José Mauro de Ávila - Technical Director - MEGASISTEMA - - AESP/SET

Electrical and Work Safety Engineer at Universidade Paulista 2008. Electronic Technician since 1982. Participates in the NAB - Broadcast Engineering Conference since 1992. Technical Seminars SET AESP. Audiovault Automation Specialist - Broadcast Electronics. Vice Leader AESP Technical Committee since 2011.

review of technical standards

Exposition of the topics under study for the revision of the Technical Standard of the FM Service of Anatel. Topics related to the second adjacent channel and IF beat will be addressed, among other proposals to optimize the planning of FM channels.

Speaker: Thiago Aguiar Soares - ANATEL

Thiago Soares holds a degree in Electrical Engineering from the University of Brasilia (UnB) and a graduate degree in Telecommunications Regulation from Inatel. Since 2007 he has been working on broadcasting channel planning at Anatel and is currently the coordinator for technical regulation and international harmonization of broadcasting services at the Spectrum, Orbit and Broadcasting Directorate – ORER.

14h - 15h30

Hot Session | Room 13

Consumer Habits and Future of Media

Consumer Habits and Future of Media

This panel will raise questions about the influence of new technologies in the media and entertainment consumption habits.

Does it make sense to continue discussing traditional vs. digital?
Does the behavior of the young people point to a generational phenomenon, as it was spoken, or just of age?
Traditional and digital are mutually exclusive or complementary?
Which models are perpetuating themselves and which have been appearing or disappearing?
What are the trends for Open TV, Cable / Sat and OTT?
How do the new generations of open TV change this panorama?

Chair: Roberto Franco - Head of Institutional and Regulatory Affairs– SBT

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET - Brazilian Society of Television Engineering - from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL's Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.

Speaker: Melissa Vogel, CEO of Kantar IBOPE Media in Brasil

Melissa Vogel is CEO of Kantar IBOPE Media in Brazil, where she has been working for more than 20 years. She holds a degree in Radio & TV from Universidade São Paulo - USP, postgraduate degree in Market Communication by ESPM and an Administration at Fundação Getúlio Vargas. Melissa has extensive experience in Kantar IBOPE Media in many different fronts, including positions in Brazil and Panama, as well as global experience in Kantar Media.

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach at NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

14h - 15h30

Consumer Electronics | Room 12

Displays in Continuous Evolution – Latest Innovations

Displays in Continuous Evolution - Latest Innovations

Displays in continuous evolution... an industry manufacturing millions of units every year. From stand alone units to embedded displays used on a multiple of professional and domestic applications.
A huge investment in R&D position this industry among the leaders in innovation and patent registration.
New displays are bringing to the market higher resolutions, higher definition, larger formats, altos always for less money.
Attend this panel to hear from the leaders what is the most recent innovations on LED Direct View, OLED, Microled, QLED, front and back laser projection.
Join the experts from Barco, Epson, Leyard, LG e Samsung at this amazing debate.

Chair: Cláudio Younis - Executive Director - AboutAV (formerly Electro Equip + Solutione) / Vice-president of SET

Holds a degree in electrical engineering (electronic mod.) from the Mauá Institute of Technology, a graduate degree in Business Administration from the Getúlio Vargas Foundation and a graduate degree in Marketing from the Superior School of Advertising and Marketing. He has taken several specialization courses in telecommunications, broadcasting and audiovisual systems in the USA. He began his professional life in the technical department of the Padre Anchieta Foundation (Cultura TV and Radio), subsequently holding several technical and commercial positions at Eletro Equip before taking over management. (today About AV) He has been actively involved in the senior management of SET – the Society for Television Engineering since 1994, currently as vice president, having participated in study groups on radio broadcasting and digital television, issues on which he has had several articles published. He is a guest speaker at several conferences organized by radio and television associations such as: ABERT, AGERT, ACAERT, AERP, ACERT, AMIRT, etc. He has been involved for over 20 years in the design and commercialization of systems for radio and television stations throughout Brazil.

Leyard - Direct View LED

Direct visualization LED technology, in addition to having a wide application in several markets, has increased its representativeness in Video Wall projects as a whole. In this cutting-edge process, Leyard shares the history of the development of LED panels and the technologies that have been developed to make versatility an option for the market.

Speaker: Dimas Gustavo de Oliveira - Product Manager Brazil & Latam - Leyard

At Leyard since his first year and within the structure he has served as Account Manager for Latin America and Sales Manager Brazil and Latam. Graduated in Foreign trade, has more than 4 years of experience in the LED market. The most recent projects he has participated in include clients such as Globosat, Peninsula Investment, Rede Record de Televisão and in countries like Paraguay, Argentina, Peru and Colombia.

QLED and MicroLED Technologies

Advanced display technologies will be presented through key features and differentials.
With the advancement in the development of new display technologies in recent years, some of these information will be addressed and also trends for the future.

Speaker: Milton de Souza - Pre Sales Manager - Samsung Electronics

Professional graduate in electrical engineering acting for 20 years in multinational companies of products and solutions for the B2B market including professional monitors and projectors, videoconference systems, digital signage solutions, monitoring and security systems among others with technical, products. Currently acting as a specialist in digital signage solutions and professional displays in the development of projects for the different verticals of the market that demand this type of solution.

OLED: Innovation with art

In pursuit of creating unique environments that attract and retain the attention of the public, the combination of digital communication and artistic design is a key element to deliver striking visual experiences that will remain in each person's memory for much longer and increase their perception of value of space.

Speaker: Alexandre Fontes - Sales Engineer - LG Electronics

Professional in the Information Technology market for more than 20 years, conducting Digital Signage projects for variety of verticals segments. Graduated in Computer Science and postgraduate in Forensic Computing at Mackenzie, he is currently responsible for the LG ID Academy in Brazil, developing solutions and training for the Digital Signage.

LCD panel inovation and laser light source in vídeo projectors

The 3LCD technology is under permanent improvement and along with new laser light source, allowed Epson to launch new series for profesional instalation segments of projectors. The innovation and benefits will be explained during the session.

Speaker: Gabriel Gonçalves, Gerente Regional de Negócios da Epson

Professional with 15 years of experience in AV market, 12 in Epson responsible for regional (Latin America) business development and strategy of vídeo projectors.

14h - 15h30

Technology and Business | Room 15

Pay TV Platforms / Technological Aspects

PAY TV PLATFORMS / TECHNOLOGICAL ASPECTS

Rapid technological evolution provides a continuous shift in how and where video content is consumed, impacting Pay-TV subscribers behavior. The purpose of this panel is to share the experience of key executives who have participated and actively contribute to such evolution, highlighting the platforms and integrated solutions used by major Pay-TV operators worldwide.

Chair: Claudio Alberto Borgo - Director of Engineering and Digital TV - Claro Brasil

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Speaker: Rick Hamilton - Vice President, MVPD and Latam American Sales for Comcast Technology Solutions

Rick has been driving enterprise solutions in advertising, operations, and bleeding edge product sales and operations for the cable and telecommunications section globally for 20 years. Prior to joining CTS, Rick was SVP Global Sales and Operations for This Technology who was acquired by Comcast in 2015 for specific technologies to support X1 within Comcast to support Dynamic Ad Insertion, and Linear Rights Management for alternate content automation. RIck also was SVP and General Manager for the America's for Seachange International and NCUBE and President of Telewire Supply, a division of Arris focused on distribution of components to the Cable industry. Rick resides in Denver with his wife and two kids.

Speaker: Gabriel Berger - CEO of ThinkAnalytics

For over 25 years Gabe has focused on developing and deploying solutions and platforms that foster the intersection of information and entertainment. Prior to joining Think, Gabe was EVP of Sales and Operations at Vubiquity, a worldwide managed services provider for premium content owners and distributions.(recently acquired by AMDOCS). Prior to Vubiquity, Gabriel was SVP Sales at Digitalsmiths, a recognized world leader in Content Discovey, acquired by TiVo in 2014. Gabriel lives in Venice, California with his wife Trisha and their two annoying cats, Sammy and Teddy.

14h - 15h30

Audiovisual Delivery | Room 16

Radio and Smart Platforms

Radio and smart platforms

From smartphones to smart speakers, through artificial intelligence platforms, virtual assistants, voice interfaces and specialized audio advertising platforms, radio is the medium with the greatest potential to successfully and rapidly explore this set of new technologies.

This panel will discuss the opportunities that virtual assistants, smart speakers, smartphones and smart advertising platforms offer for the radio.

Chair: Marco Túlio Nascimento - Director of ZYDigital / SET

Telecommunications Engineer graduated in 1983 from Universidade Federal Fluminense.With a career in the area of broadcasting, worked in the Radio Globo System where he held the position of General Manager of Technology and was responsible for the Engineering, IT and Operations areas.He is currently the director of ZYDigital, a company he founded in 2015 focused on technology consulting such as business support and development of media engineering solutions.He is deputy director of SET's Radio Market Segment.

Digital Audio Advertising

We will present an overview of Digital Audio Advertising. Will address topics such as sales channels, types of programmatic media platforms, ecosystem (supporting players) programmatically media, interfaces with the station's production processes, advertising formats, IAB guidelines for advertising in audio, segmentation techniques and types of monitoring results.

Speaker: Rodrigo Tigre - Country Manager at +RedMas

Rodrigo Tigre has more than 25 years in the digital market and is a partner of RedMas / Audio.ad, the first digital audio advertising solutions company in Latin America. With headquarters in Argentina and established in São Paulo in 2016 locally has over thirty customers, including Nissan, Outback and Losango. In addition to Brazil, RedMas / Audio.ad has offices in more than 15 countries in Latin America and the US and has more than 200 employees. Since 2011, it has been part of Grupo Cisneros, one of the largest private media, entertainment, telecommunications and mass communications groups in the world.

The listener's experience as a key to radio success

This presentation will show an overview of radio's presence on smartphones and the opportunities to improve each listener's experience, discussing the most important and must-have resources for smartphone apps, what's next and successful stories.

Speaker: Carolina Sasse - Partner and Sales Director at Cadena

With a bachelor degree in Business Administration, she has more than 10 years of experience in sales and worked for 10 years in Quality and Customer Success in Brazil and Latin America. Her mission is to lead radio stations in Brazil to the future of broadcasting with technology and services that offer a closer relationship with the audience, delivering more R.O.I to advertisers. She has spoken to +2000 broadcasters and regularly attends radio, marketing and sales events.

Google Assistant in Brazil

Why Google is attracting brands and companies to integrate its voice assistant?What are the main advantages and challenges of voice assistive experiences?

Speaker: Marco Oliveira - Partnership Manager for Google Assistant

Marco is responsible for Google Assistant in Latin America. Prior to Google, he worked as a consultant in Portugal. He holds a Master's Degree in Computer Engineering from the University of Aveiro, in partnership with Autonomous University of Barcelona.

16h - 17h30

Innovation and Disruptive Technologies | Room 13

Advanced Terrestrial Digital TV – Convergence with 5G

Advanced Terrestrial Digital TV – Convergence with 5G

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Chair: Cristiano Akamine - Researcher and Professor - Mackenzie University

He holds a degree in Electrical Engineering from Mackenzie Presbyterian University (1999), a master's degree and a Ph.D. in Electrical Engineering from the State University of Campinas (2004/2011). He is a researcher at Mackenzie’s Digital TV Research Laboratory since 1998. He took an internship at NHK Laboratories for Research in Science and Technology (STRL) and was Visiting Specialist Professor at Unicamp's Faculty of Technology. Currently, he is a professor in Electrical Engineering and the Post-Graduate Program in Electrical and Computer Engineering (PPGEEC) of Mackenzie Presbyterian University and Coordinator of Mackenzie’s Digital TV Research Laboratory. He has a scientific grant of Productivity and Technological Development and Innovative Extension - Level 2 from National Counsel of Technological and Scientific Development (CNPq). He is also a member of the Board of the Brazilian Digital Terrestrial Television (SBTVD) Forum. He has several patents and several articles published and has experience in the area of Electrical Engineering, with emphasis on digital TV, digital communication, channel coding, embedded systems, reconfigurable logic and software defined radio.

The ATSC 3.0 Standard for Next-Gen TV

The ATSC 3.0 Standard for Next-Gen TV utilizes a “hybrid” transmission concept, by which some components of a service are transmitted over-the-air in an OFDM broadcast channel, while others are synchronously distributed online. This allows users to personalize their experience by selectively enhancing the common broadcast content with optional components available via their online connection (if available). The coming of 5G wireless broadband service alongside ATSC 3.0 deployment is anticipated to increase the effectiveness and reach of hybrid Next-Gen TV services using ATSC 3.0.

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach - NAB

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

ATSC 3.0 in S. Korea - Enabling New Features

The presentation focuses on the new features of the ATSC 3.0 standard which is recently deployed in South Korea. The on-going research activities based on the ATSC 3.0 standards are also introduced, such as LDM, SHVC, and convergence with the broadband network including 5G.

Speaker: Jae-young Lee - Senior Research Associate at Broadcasting Systems Research Group of ETRI

Dr. Jae-young Lee is a Senior Research Scientist at ETRI (Electronics and Telecommunications Research Institute), South Korea. He has been involved in standardization, implementation, and verification of the next generation broadcast standard - ATSC 3.0. He currently serves as the chairman of the physical layer working group of the next generation broadcast forum (NGBF) in S. Korea, and for ATSC, he serves as the editor of the ATSC 3.0 physical layer recommended practices.

TV / 5G Convergence

The talk aims to provide an overview and current status of 5G in terms of key features, 3GPP standards evolution and the considered architecture options.
The talk will also provide an in-depth update on the latest progress in 3GPP about the enTV work for enabling 5G terrestrial broadcast, and the solution developed as part of the 5G-Xcast project for terrestrial broadcast using 5G / new radio (NR) RAN and the 5G core.
5G-Xcast is a 5G-PPP Phase-2 project, aiming to devise, assess and demonstrate large scale immersive media delivery (using multicast/broadcast) by means of novel wireless technologies, contributing to the further enhancements of 5G/NR technologies and its standardization

Speaker: Athul Prasad - Head of 5G Business Modeling & Analysis- Nokia

Dr. Athul Prasad is an experienced senior manager, researcher, innovator and technologist, with a passion for change through disruptive innovations. He has worked with various telcos such as Huawei, Nokia, and NEC, in research, business management and product development for 10+ years in various roles. Currently, he is part of Nokia’s end-to-end 5G leadership program and is the Head of 5G Business Modeling & Analysis, based in Helsinki, Finland. He has also contributed to the 5G-PPP phase-2 flagship project on multicast/broadcast called 5G-Xcast, as the technical manager of the project. His research interests include technology enablers for end-to-end 5G system especially in new verticals and markets such as media & entertainment, and is always on the lookout for disruptive technology innovations in 5G which drives value creation within the ecosystem. He is the co-author and co-inventor for over 80 international publications, patent applications (including granted patents), technical reports and standards contributions. He has won the best paper award at IEEE VTC-Spring 2013 and best 5G paper award at IEEE BMSB 2018, and has been involved in various top conferences and journals. He received his Masters', M.Sc. (Tech.) (with distinction) and Doctoral, D.Sc. (Tech) degrees in Communications Engineering from Aalto University, and is pursuing the one-year Executive Education (LEAD) Program on Corporate Innovation from Stanford University's Graduate School of Business. He is a member of the IEEE Broadcast Technology Society.

Speaker: Stan Baaijens, DVB Chair PCM & Steering Board (CEO, Funke Digital TV)

Stan Baaijens is a second generation owner of Funke Digital TV after following his father’s footsteps by joining the Funke Company almost 40 years ago. Since 1992 his focus laid on understanding consumer needs, the broadcasting industry and the increasing market penetration of digital TV and by doing so Funke Digital TV was able to anticipate future market needs and opportunities. Nowadays, his mission is to build state of the art digital terrestrial reception solutions and deploy these extensively around the world. In 2015 Mr. Baaijens was appointed as DVB Steering Board member and since 2018 elected as Chairman of the DVB Promotion & Communications Module (PCM) at the EBU in Geneva. As a Steering Board member, Stan represents CE manufacturers within DVB and will strongly support the interest of CE manufacturers of Digital TV products by making use of his extensive market knowledge and network. In 2017 Funke Digital TV celebrated its 60 years of history; 60 years of an unstoppable drive for innovation in the field of signal reception antennas.

Development of Advanced Digital Terrestrial TV Broadcasting System

Progress of video coding makes 4K/8K UHDTV broadcast services come true.
In Japan, cable TV 4K, IPTV 4K, etc. started in 2015, and small number of subscribers are watching 4K broadcasting. 4K/8K UHDTV services by satellite broadcasting (BS) will be launched in December 1st, this year, so many people will watch these UHDTV services. Concerning terrestrial broadcasting too, UHDTV services are expected to start in the future.
In the presentation, features of 4K/8K UHDTV are introduced. And to realize this service, various kinds of key technologies for antenna, transmission, etc. are explained.

Speaker: Masayuki Takada - Head of Advanced Transmission Systems Research Division of NHK STRL.

Masayuki Takada received the B.E. in communication engineering and M.E. in electronic engineering from Tohoku University, Sendai, Japan, in 1986 and 1988, respectively. He joined NHK, Tokyo, Japan, in 1988 and worked in the Science and Technology Research Laboratories (NHK STRL). He was engaged in the development of broadcasting systems, especially FM subcarrier systems, digital terrestrial television broadcasting (DTTB) systems, the next-generation ISDB-T system, and UHDTV satellite broadcasting. Currently he is head of advanced transmission systems research division of NHK STRL. He is a member of ITE and IEICE in Japan, and a member of IEEE in US.

16h - 17h30

Consumer Electronics | Room 12

Smart TVs, Connectivity and Advances in the Age of 4K HDR

Smart TVs, Connectivity and Advances in the Age of 4K HDR

With attractive prices, Smart TVs are the best selling and soon will become the new standard of consumption of audiovisual content in homes and establishments in Brazil. Together with other "smart" devices, the vast majority are usually connected via Wi-Fi on the Internet, allowing access to virtually everything that is commonly used daily through smartphones. Similarly, offers with UHD 4K and UHD 4K HDR saw a substantial drop in prices and consequently saw a significant increase in sales and usage. But Smart TVs today offer much more than you think.

Chair: J.R. Cristóvam - Technical Director- UNISAT

He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).

Free-to-air Smart TV: New Digital TV Tools

The Brazilian Digital TV System Forum has concluded the standardization of new tools for integrating free-to-air terrestrial Digital TV with internet content using second screen devices and new audio and video formats. These tools will offer a fluid audiovisual consumption experience between free-to-air TV live content and on-demand internet content, both on Smart TVs and smartphones and tablets, in addition to sending higher-quality, personalized audiovisual content (4K HDR video, immersive audio, etc.). Get to know these new tools and how this will affect how free-to-air TV content is produced, distributed and consumed in Brazil.

Speaker: Luiz Fausto - Regulatory Strategy Specialist - Globo TV Network

Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Deputy Director of the Technology Board Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.  

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