2018 SET EXPO

We will inaugurate SET EXPO's "Innovation and Disruptive Technologies" track, speaking of one of the most innovative, disruptive and exponential technologies seen in the history of cinema, TV, games and broadcast.
The idea of this panel is to bring a panorama of the new technologies of Virtual Reality, videos 360, interspersing between presentations, debates and questions of the public. Our themes will show how audiovisual professionals who are devouring this trend, by the vision of the market, academia, manufacturers, researchers and artists, are (and can) transform the television innovation industry into a more immersive and really interactive content and transmedia.

Professor at FAAP, specialist, director and "Disruptive Innovator" in Transmedia, in "Virtual Immersion" and "Interaction and Engagement". President Latin America of Choicely.com (online voting platform). Master in Artificial Intelligence by Poli / USP and Post in Management by ESPM. Director at SET, Founder of EraTransmidia, led for 21 years innovation and technology projects at Globo.

The panel will explore the user experience with production automation processes, what are the motivations for automation application, what are the positives and negatives aspects of adopting the technology, what are the operational impacts. With regard to manufacturers, what is the future of this technology and the points of attention for its use.

Graduated in Engineering, Master in Production Engineering, Federal University of Rio Grande do Sul, with an MBA in Project Management, FGV. He has been working in TV since 1996. He worked for more than 10 years as a technician and audio and video systems support engineer, coordinated for 3 years a research group on products and solutions in television, worked as a television and radio infrastructure manager and currently manages projects team for television and radios.

The panel will explore the new context and the options opening up for the world of advertising. The use of algorithms and automation, together with data and new metrics, produces new challenges for advertisers and media companies. The impact of the new trends in ad tech, new operating models, attribution and new demands by advertisers will be debated in this panel.

Carlos Octávio is head of Partnerships and Architecture in the Technology Department at TV Globo, responsible for technology initiatives involving Digital Media, Advertising, Analytics and Architecture. He has over 18 years’ solid experience in the Media and Entertainment industry. Before joining TV Globo, he had worked as a consultant and partner in a consulting firms engaged with companies in different segments (Industry, Finance and Media) and was a professor at PUC/RJ for over 12 years. Carlos holds a master’s degree in Software Engineering, and MBA in Business Management from the Dom Cabral Foundation, a graduate degree in Administration, with the emphasis on Finance, from PUC/RJ, where he also received his undergraduate degree in IT.

The audiovisual media industry in a broad way has been following the great transformation experienced by the business of satellite operators, perhaps the greatest in its history. "Technological disruptions", increase capacity with HTS, more Mbit / s for less transponder MHz, new services and more applications are in the "order of the day". More and higher customer demands, falling prices due to fierce competition and the need for large investments for long-term return, force the search for immediate innovations and differentiated business models.
In this panel, in the context of 2018, we will discuss the proposals and offers of innovations of the satellite operators, for contribution, distribution and delivery of content.

He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).

With a global audience of 3.2 billion viewers - almost half of the world’s population - the FIFA World Cup is a fantastic oportunity for the introduction of technology innovations, both in the production and the distribution of content. Learn from specialists of three top players how did they seize the opportunity to surprise and further engage their viewers, and also introduce more efficient workflows. We will address 4K HDR, news production, graphics and multiplatform distribution.

José Manuel Mariño is 56 years old, and holds a BSC degree in Engineering. He is currently Director of Sports Technology for TV Globo, and his roles involve the planning and operation of sporting events, both in Brazil and abroad, including production of sporting news and programs, as well as live games/tournaments. Working at TV Globo for 30 years, his previous roles include managing the planning and execution of the studios and TV Systems of Projeto Jacarépaguá (now Estúdios Globo) between 1988 and 1995, Director of Projects between 1996 and 2004, and Director of Network News and Sports between 2005 and 2015.

Administration of digital assets in the face of the immateriality of audiovisual content and automated processes. Compatibility between different hardware and software that compose a technical-operational environment. Definition of the best solution that meets the business model. Professional qualification. Obsolescence. Preservation. Digital Convergence. Diffusion and Monetization.

Media Consultant at SBT TV. He has been working for more than 30 years in the area of ​​management, digitization and preservation of audiovisual collections. Doctorate and Master in Communication, with a Bachelors Degree in Business Administration. Professor and lecturer at national and international seminars on the discussion and dissemination of digital culture in the face of new technologies.

Sporting entertainment, which has always been one of the leading drivers of video services and innovation worldwide, is now slated to be the next niche segment to benefit from the adoption of OTT platforms.
The battle for sports content is now taking place in other arenas and includes new players. In the short term, this revolution will probably result in a greater number of sports leagues offering supplementary programming and access to selected games for exhibition on OTT platforms, thereby reaching segmented fan bases which would otherwise not be satisfactorily served.

Entrepreneur in the area of technological innovation, founding partner of HIRIX Software Engineering and HXD Smart Solutions, a company that since 2007 has been "thinking and making the new television in Brazil". He was a member of the SBTVD-T Forum Council and participated in the work to adopt the interactive component in digital TV. He participates in the Technology Committee of the Brazilian Society of Television Engineering (SET), is a guest researcher at CITI (Interactive Center for Interactive Technologies) and LabArteMidia-Laboratory of Art, Media and Digital Technologies, both from the University of São Paulo (USP) ; and Ambassador of Campus Party, an organization that brings together a worldwide community of developers and makers with a mission of "building a new source code for the world."

The implementation of Digital TV is now in full swing and, by the end of 2018 many municipalities,(including the entire state of São Paulo), should have their analog systems disconnected. However, many of the stations, primarily in smaller locations, will only be subject to this process in 2023.
What are the expectations, and which actions should the sector be planning?
In this interactive panel in the format of presentations and a debate ((Q&A), with the participation of SejaDigital, TV channels, engineers and universities, we will have an opportunity to discuss the various issues that imply planning and decision making:
Is infrastructures sharing important?
When and how to invest?
Prediction, applying AI, field analysis?
Coverage, SFN: Is there a signal?
What will be the next steps for the future of da Digital TV?

Questions and suggestions can be sent to [email protected]
DURATION OF THIS PANEL UNTIL 13H30M.

Holds a degree from the industrial school of engineering (FEI) in electronic engineering, power engineering and production. She obtained a Master’s in electrical engineering, defending the dissertation “Polarização Elíptica: Influência no desempenho de cobertura da TV Digital” (free translation, Elliptical Polarization: Its influence on the coverage performance of Digital TV”, and is reading for her doctorate with the survey " Digital TV: Signal Coverage", both from the Mackenzie University. She also holds a specialization in IT from FESP, ICT management from the FGV and Advanced Digital TV Systems, from INATEL. Technical Director of ADTHEC (www.adthec.com.br), a company offering consultancy, planning, design, research and analysis of risks and solutions for public and private sector radio, television and telecommunications stations, with the emphasis on the design and installation of digital and FM transmission systems. She has headed up studies, tests and measurements involving the systems for implementing digital TV in Brazil, as well as the group that reviewed the regulations for sound and picture broadcasting services. She is currently deputy director for education and member of the editorial committee of SET, where she has also held the position of relationship and editorial director.

The SMPTE standards construction work and AMWA / NMOS specifications for IP systems continue.
Manufacturers and users are looking forward to standardization that makes multi-vendor systems installations easier.
In this panel, the status of these jobs will be discussed and system cases will be presented, where it was not possible to wait for the standards to complete.

Technician in Electronics by ETE in Sta. Rita do Sapucaí in 1975 and Engineer in Telecommunications by Universidade São Judas in 1982. He has worked in television companies since 1975, currently engineering manager in TV Brasil-SP. Member of SET - Technology Board, SBTVD Forum - Technical Module, UHD Brazil Project - Distribution Group and IP Study Group of SET - Coordinator.

We are on the eve of successfully completing a major transition in the UHF spectrum, with the digitalization of the free-to-air TV audience and the switching off of the analog TV signal that covers over 100 million people. At the same time, on the international scenario the engendering of next-generation TV is advancing to the pre-commercial phase. With this scenario as the backdrop, the speakers will debate the challenges and opportunities in using the spectrum to strengthen and expand the terrestrial and satellite-based distribution models, analyze the disruptive distribution models and trace scenarios for the use of the spectrum that will enable the implementation in Brazil of a new generation of TV.

An electrical engineer from UNICAMP, she holds a Master’s in subjective evaluation of video from UNICAMP, an MBA in Management from the Dom Cabral Foundation and an MBA in Telecommunications from IBMEC. She has been involved in several ground-breaking projects in video transmission and Digital TV standardization in Brazil. She is currently Strategy and Regulatory Affairs manager in the technology department at TV Globo. Former Director of Technology and currently Deputy International Director of SET, Ana is an active contributor to the UIT where she is deputy coordinator of the Broadcasting Study Group.

Evolution of the big date, new technologies of artificial intelligence and natural language processing, public data opening, massive use of social networks. These are the ingredients that lead to the use of Data Science for Journalism. In this panel we will discuss the technologies and structures necessary for the implementation of a data journalism environment.

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

In view of the great challenge of terrestrial switch off of analogue signals throughout Brazil, satellite distribution gains relevance as a strategy in the complement of coverage. In this panel, we will explore the main advantages of this choice. But at what price? What solutions have the countries that already performed the analog switch off applied in their markets? And in Brazil, is there an opportunity? What actions and technological innovations in satellite platforms can help in the digitization of the base?
Take part in this debate. We count with your presence!

Currently, I am the Transmission Technologies Manager at TV Globo and coordinator of Technical Module in Forum SBTVD. I had the BSc in Electronic and Computing Engineering at Federal University of Rio de Janeiro (UFRJ), and MSc. of Electrical Engineering at the same university. I've got the MBA Management in Catholic University in Rio de Janeiro (PUC-Rio).

The expansion of supply of services and the cost according to the "pocket size" of each demand, has made the services Cloud an important tool for the operation and the future of media and entertainment companies.
IaaS (Infrastructure as a Service), SaaS (Software as a Service) and PaaS (Platform as a Service) have allowed the consumption and the development of cloud applications, with low investment, great speed and efficiency.
Many of the cloud services available in the market offer an open environment, which facilitates development in large, medium and small businesses, including making room for independent developers.
The purpose of the session is to bring an updated overview of this industry is constantly evolving, and bring some cases and applications already available to the media and entertainment industry.

Deputy Director of Events at SET. He holds an Electronics Engineering degree from Mackenzie University. Graduate degree in Enterprise Management and Technological Innovation from ESPM. Graduate degree in Digital TV from Mackenzie. Joined SBT in 2002 and is currently responsible for managing the technical infrastructure management of the entire SBT network, São Paulo. He is also involved in developing solutions for the continuous improvement of the operations, using innovative processes and technology. He participates in the activities organized by SET and by the Forum of the Brazilian Terrestrial Digital TV System.

Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program. Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE

Two of Asia's largest research centers in advanced digital TV showcase their R & D projects: Japan's NHK with topics related to the viewer experience and South Korea's ETRI with developments on the ATSC 3.0 system.

International Director – SET/ Consultant at FB Consultants Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

In recent years much talk has been made of 5G, digital transformation, disruptive technologies, network function virtualization (NFV), software-defined networks (SDN), network slicing, cloud-intensive service platforms , OSS / BSS, Big Data, Analytics, Artificial Intelligence, Machine Learning, Deep Learning, Automation and a number of other terms and concepts not very common for a large number of professionals in our area. At the same time, a series of solutions that were previously sold as products were offered as services (xaaS - almost everything as a Service), new digital services and new business models emerge, traffic in networks increases, mainly audiovisual content and it configures a great complexity as a challenge. Will the 5G Technology involve all or most of this, not only for mobile services, but for practically everything in terms of telecommunications, creating a new ecosystem of connected devices in a few years ? Will there be any impact to the audiovisual area?

In this panel you will have the opportunity to update in 5G, applications, services and technologies involved, their comprehensiveness, where we are at the level of schedule, next steps and trends.

He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).

Liliana Nakonechnyj, President of SET. She graduated in telecommunications engineering at PUC-Rio. A large part of her professional life has been dedicated to deploying television distribution systems, initially analog, and later digital – terrestrial broadcasting stations as well as radio, satellite and fiber optics based contribution and distribution systems. Also, for many years, she was in charge of engineering support for broadcasters affiliated to TV Globo. She has always been interested in promoting new technologies, leading studies and tests for the introduction of digital television in Brazil between 1994 and 2006, and demonstrations and tests of UHDTV in more recent years. She represents SET at the IBC Council.

The audiovisual industry has been developing tools for providing more immersive experiences with greater resolution, contrast and amplified color space. However, the value proposal of the TV of the Future goes way beyond the attributes of quality.
Building the TV of the Future involves digitalizing the viewer’s experience and the business models. This panel will discuss these new business models, what the challenges are for providing an expanded offer of content, and the technology elements that can assure an integrated broadcast and broadband consumption experience.

Raymundo Barros is an Electronic Engineer graduated from the Polytechnic School of the University of Pernambuco. He holds an MBA from IBMEC / SP and a postgraduate degree in telecommunications networks and systems from Inatel. He began his career at the company as a trainee at Globo Nordeste. He was Engineering Manager at TV Globo Juiz de Fora (currently TV Panorama affiliate of TV Globo in Juiz de Fora), Director of Engineering at Globo Nordeste and Engineering Director at Globo São Paulo, where he participated in the project to implement the new broadcasting facilities at Berrini and the implementation of Digital TV in São Paulo. In 2011, he moved to the Entertainment Engineering Department, where he led engineering projects for soap operas, series and variety programs. In 2014, Raymundo Barros took over the Technology Direction of Rede Globo.

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He joined TV Globo in 1973, where he worked for 40 years at the Central Globo de Engenharia, in Rio de Janeiro. He spent more than 12 years in maintenance, during which he had the opportunity for development in various sectors of the television maintenance, such as cameras, lenses, video, audio, switchers, routers, and even the management of systems and crews for production operations in sporting events, shows, World Cup and Olympics. Since 2013 acting as Entrepreneur, Business Consultant in the area of TV Technology and providing Seminars and Workshops with SET at its regional events, to the IAV (Audiovisual and Video Institute of São Paulo).

Currently, all audiovisual market products are digital. At the origin with copyright, in production and editing, in distribution on social networks or on Over-The-Top systems, in content commercialization and sales, in other words, the entire workflow this is still a new departure, for which reason it incurs a lot of risks. In this session, specialists in the issue will not only debate the security of data and information, but also the systems themselves: digital threats, penetrations and attacks on systems, pirated copies of content, leaks of client and user data, risk management and security tools and mechanisms. If you work for any company in the audiovisual market, invest your time in this talk to learn, debate and avoid a myriad of losses and a major headache.

Emerson Weirich is the regional director of SET-Central Western Region. Electrical and electronic engineer with emphasis in automation, is currently manager of projects and development of EBC (TV Brasil, TV NBR, Rádios Nacional e Rádios MEC, Voz do Brasil, Agência Brasil, Agência Nacional de Rádios). He has a master's degree in Science and Technology Management, an MBA specialization in Strategic Management of Technology and has worked in several communication companies such as EBC, RBS - Affiliate TV Globo, TVE, Radiobras, TV Cultura and TV Justiça.

Open source software is now quite present both in the home and in corporations. Going far beyond Linux, we pass through programming languages, code libraries, and even complete suites that replace famous business packages.
In this panel we will discuss the open source market, what your business model is, what the risks are, what is available to the media market, and address application cases.

Electronic Engineer by UFRJ and M.Sc in Digital Signal Processing by Coppe / UFRJ, having the area of ​​video compression as a research topic. He has been working in the Research and Development / Innovation area of ​​TV Globo's technology since 2000, where he currently serves as the sector manager. In 2002 he worked in the research center of Japanese TV NHK conducting research with the H.264 compression standard, in the occasion in the stage of standardization. Passionate about new technologies and innovation management, with many years of experience in software development, today leads a creative team that conducts research and projects mainly in the areas of signal processing, artificial intelligence, virtual reality, computing, electronics and IoT

This panel will deal with the implementation of DIGITAL TV in Brazil so far, and what remains to be done by 2023 involving the disconnection of analog TV.
Professionals from the key areas involved will present the current status of the deployment and what should be done in the next 5 years to complete this transition.

Graduated in electronic engineering, specializing in Telecommunications, in Porto Alegre; has a graduate degree from the Kellogg School of Management, Northwestern University, in Evanston, Chicago. Participated on the Deliberative Council of the Forum of the Brazilian Terrestrial Digital TV System in the Broadcasting sector. Headed up the creation of digital TV broadcasters in Porto Alegre and Florianópolis, as well as other broadcasters in the same states (RS and SC). Postado em 07/08/2017; e atualizado em 19/08/2017.

We entered a new era of content production for multiplatform, through the creation of new laws to encourage audiovisual production by Ancine.
From this new era, we put on the market a substantial volume of independent productions in partnership with international and national TV networks, and we also foster and qualify the audiovisual market with new formats.
In this panel you will understand the links of the productive chain between these players.

Holds a degree in Radio and TV from the Methodist University of São Paulo; Master's degree in Communication in the Contemporaneity by the Cásper Líbero Faculty and doctorate by USP / ECA. He has extensive experience in the direction of television programs, developing projects on TV Globo (Domingão do Faustão), SBT (Ô Poor, Free Program, Small Brilliant, Teleton, My Brother-in-Law)Rede TV (Vila Maluca), Band (One ofertas), TV Cultura (I Will Never Forget You Again) from showman Moacyr Franco and on the Record Television Network (Spectacular Sunday, Reporter Record Investigation, Fantastic Sport and The Vote on Record). He is currently a graduate and undergraduate professor at the Anhembi Morumbi University, teaching the subjects of Direction in TV and Audiovisual Media and Film Direction in the multiplatform era and is also a member of the editorial board of SET magazine (Brazilian Society of Television Engineering) .

In the last years, the competition has grown a lot mainly because the availability of new content distribution channels and the technological developments. We know that the information is what really counts and, increasingly, we need to have more agility in the daily news coverage. In this panel we will show real cases of how broadcasters are equipping themselves aiming to give more agility and quality to the news content and also discuss the new available technologies in order to give more flexibility to the live coverage for the broadcasters.

Electrical engineer graduated at UFRGS (Federal University of Rio Grande do Sul), post-graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS as the Technical Coordinator of RBSTV Uruguaiana. Afterwards, he returned to Porto Alegre, where he worked in projects of RBS new facilities, such as RBS Video São Paulo and RBSTV Santa Cruz. Then, for 10 years, Caio was the Technical Director of TVE-Rio Grande do Sul. In 2005, he returned to RBS to be the Technical Manager of the Group's radio stations. During this time, he participated on the news coverage of the 2006, 2010 and 2014 FIFA World Cups, the 2008 and 2012 Summer Olympic Games and the 2006, 2010 and 2017 FIFA World Cup Clubs, events where he was responsible for the RBS Group's logistic. In 2009, Caio returned to RBSTV Porto Alegre as the Operations Executive Manager and also participated on big coverages, like the 2014 Brazil's FIFA World Cup and 2017 FIFA World Cup Clubs in Abu Dhabi.

Meet three entrepreneurs and their startups who are innovating and opening the audiovisual market in new business segments. Each startup is in a different stage: early stage, operation-traction and internationalization. The panel presents the successful trajectory of these innovative technology and content businesses.

Journalist and Radialist. PhD in Communication Sciences from the University of São Paulo. Consultant technology and innovation in the creative economy in the media business segments - audiovisual, games and print and digital publishing. Leaderof the Media working group at the National Center of Reference in Entrepreneurship, Technology and Creative Economy Sebrae.

Artificial Intelligence has come to stay and revolutionize markets. In the specific case of content production, it has already changed the form of work, performing repetitive and routine activities with high performance. The use of human creativity is potentialized in the events that require this kind of knowledge. In this way, coverage of events that are not very profitable can be fully operationalized by an IA system. In this panel, we will count on experts who will share their knowledge about new technologies and news from the national and international markets in the production of sports, journalism and mass events with little or no human action, using social and data media as a source of information of final consumers.

Graduated in engineering, he has 12 years working in PAY TV projects in several branches such as IPTV, DTH and cable TV. In his career, he has teamed up with leading companies and clients in the market, such as Cisco and Irdeto, as well as projects involving multidisciplinary teams in several countries for Telefonica, Megacable, Claro, NET and his experience includes pre- and post- technical expertise in this market. He has worked in the most demanding markets such as Germany, United States, Mexico, Colombia, Argentina, Denmark, Spain and others.

From the concept of "Television Semiosphere " in which television media content constitute new configurations, we will explore in this panel, business model aspects and workflow for the production of audiovisual content, with an emphasis on windows and platforms, TV, Internet and OTT.
Based on case reports and examples , we intend to outline a scenario in which windows and content distribution and display platforms are opened.

Associate Professor and Head of Department of the Department of Film, Radio and Television and Researcher of the Program of Postgraduate Studies in Media and Audiovisual Processes; General Coordinator of the Research Group LabArteMídia and Obted Observatory of ECA / University of São Paulo. PhD in Communication and Semiotics; Filmmaker / VJ; Artist of the Cobaia Art Collective. Deputy Director of Cinema of the Brazilian Society of Television Engineering. Author of Televisão digital terrestre: sistemas, padrões e modelos (Digital terrestrial television: systems, standards and models), among other books and articles.

The panel will update the information on the regulatory actions of MCTIC and ANATEL, concluded and planned, promoting a discussion about its adequacy to the needs and expectations of the Broadcasting sector.

Consultant to SET from 1999 to 2003 and again since 2006, being involved in regulatory affairs and digital TV planning. She graduated in Electrical Engineering (Electronics option) from UnB, in 1974. She served at the Ministry of Communications until 1998, working in the Broadcasting and Pay TV – Cable TV, MMDS and DTH areas in drafting regulations, technical standards and in planning. She took part in the broadcasting commissions of MERCOSUR, CITEL and ITU.

The aim of this subject in the SET Congress is to show a little of the universe and the possibilities that the Startups business model allows, seeking innovative solutions with potential for fast growth. I believe that the Startups business model can help, energize and make more flexible the way television stations operate, bringing innovative solutions to this consolidated market.

He has dedicated himself over the last 40 years to Television Engineering and Production Techniques and to the study into the use of computers to give a more dynamic visual aspect and the sophisticated techniques for generating images and special effects for TV and the cinema. Between 1979 and 1984 he was leader in the development of the Computer Graphics Technology that revolutionized the visual aspects of the Globo Television Network in the 1980s.

Nominated Brazil’s best mentor in 2017 by #StartupAwards founder in Mackwave Venture Builder. Highly motivated and energetic individual with a knack for business development and matching people with optimal products and services to meet their specific needs. A creative, service-focused entrepreneur and friendly team player with superb networking and communication skills, looking to build productive working long term relationships with startups & companies that values passion, positivity, integrity and hard work. Edson Mackeenzy was Head of Startup Relations of Bossa Nova Investimentos, co-author of two books on entrepreneurship, Community Leader volunteer in TechStars and share experiences facilitating managements workshops. Specializes in developing business, management and operation of startups and strategic communication. Worked as MD for LatAm expansion for Code Fellows, Head of Communication and Partnerships of iMasters Group | E-Commerce Brazil. Mack was CEO / Founder of Videolog.tv, which made him one of the leading activists in Brazil's startup ecosystem. Its credibility allows to be Curator of Plataforma.Space ScaleUp program for SICOOB Cooperative Bank, SIZ innovation program for the Brazilian Television Engineering Society, Executive producer of Relate Live by Zendesk. In 2013 recognized as one of the most influential entrepreneurs in Brazil by Isto é Dinheiro Mag. Mack is a communicator, since began his career as a radio speaker has been involved in hundreds of conferences communication, relationship, entrepreneurship, technology and business around the world.

The Japanese TV industry has a longstanding concern with image quality. It began in the 1970s, with the first HD TV research, going through the first broadcasts in HD in the late 1980s, still in the analog system, to the predicted to transmit 8K for much of the country's population as early as 2025. The first phase of this challenge is to reconcile the current digital broadcasting system with the 4k format. Let us present what Japanese commercial broadcasters are doing in this regard.

International Director – SET/ Consultant at FB Consultants Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

The evolution of Internet technologies providing higher speed data transmission has brought new possibilities for interaction with people around the world.
ESports, using these technologies, broke down the dependence barriers of traditional TV, creating new events, totally new competitions, against the pre-established. There are new methods of narrative, new technology and audience participation. A new world, with new challenges of production, transmission and legislation.

Esports Speaker, Enthusiast and Esports Entrepreneur and Esports Law and Regulation writer, Business Models for Esports Investors and Statute Expert for Esports Organizations (Governance, Transparency and creation of High Court, Chamber of Litigation Resolution, Antidoping Department, Commissions, Referees and other necessary and mandatory areas). Writer of Esports Articles in many areas in Brazil and worldwide. Past experience in administration, development, business and financial models, marketing for new products and brands, now 100% devoted to Esports. Creator of the Esports Brazilian Federal Law (House of Representatives and Senate) and Esports House of Representatives States Laws (Legislative Assemblies), Brazilian Esports regulations and standards for the recognition and creation of Esports in LATAM countries and their business plan, marketing plan, strategical partnership approach on Esports and cultural and educational Esports engagement plan, to make possible their entrance and acceptance as regular sports within LATAM governments.

The challenges of video on demand. in a scenario of the most varied connection speeds and several encodings for the innumerable players of the market. The challenge of standardization techniques and also the regulation of VoD in Brazil. These topics will be addressed by the leading experts in the field in this market.

Technical Director of the Fundação Padre Anchieta responsible for the Engineering, Operations and Information Technology sectors; Electronic Engineer specializing in Digital Signal Processing; MBA in Project Management; Experience of 20 years in broadcasting.

Have you thought about the effect of the Internet of Things (IoT) in our lives today? We are radically transforming customer experiences, deepening relationships, increasing operational efficiencies, transforming professions, companies and even whole industries. In this panel we will discuss the challenges in building the ecosystem of the Internet of Things presenting use cases with a focus on the media and entertainment industry.

Vinicius is a Senior Consultant at IBM, with focus on the application of new technologies such as Artificial Intelligence, Blockchain, Cloud, Big Data and Analytics in the Telecom, Media and Entertainment industries. With solid telecom and broadcast experience, he served as a specialist and executive at Claro and Grupo RBS. He holds a degree in Electrical Engineering and specialisation in Administration from UFRGS and an MBA in Executive Management from Fundação Dom Cabral.

Despite of SBTVD be one of the most advanced worldwide television system, there is still evolution space.
See what the future holds, with respect to interactivity, HDR, immersive audio and the possibility of 4k transmission while keeping the current HD system.

With a degree in Mathematics from FAHUPE-RJ, a graduate degree in Information System from PUC-RJ and FGV-SP and an MBA in Information Technology from USP-SP, José Marcelo do Amaral has made an extensive contribution to the broadcasting sector. He joined Record TV in 1991 and is today the director for Engineering and Operations. At the television station he has developed systems for the radio and TV commercial operations area; implemented a system for producing news; managed the integrated management system (ERP) project and created a system for monitoring audiences from mobile devices, among other tasks. As technology director he has participated in initiatives for implementing non-linear editing, digital archiving and tapeless work flow systems. During this period, he has also become involved with issues referring to digital video and video transmission using internet protocols (IP). He was Director of the Free-To-Air TV Segment at SET (the Brazilian Society for Television Engineering), his principal challenge being to develop digital television technology for Brazil, and he is responsible for its implementation and expansion throughout the entire Record group. Amaral’s role also involves the Brazilian Digital TV System Forum, where he currently holds the position of President of this institution founded in 2006. One of his most challenging projects was the launch of the R7 portal, which is now the second-largest internet portal in Brazil. During his career he has also had the opportunity to head up the technical and operational planning and coordination of major sporting events broadcast by Record TV, the Guadalajara Pan-American Games (2011) Toronto (2015), the London Olympics (2012), Sochi (2014) and Rio (2016).

Journalistic production, generation and investigation structures are evolving in a way that reflects the impact of the advancing technologies available to the sector. The new mass communication platforms, plus the on-going necessity for news consumption in the contemporary world, mean that anyone with a smartphone is a potential news producer. Content publication facilities and the appearance of remote collaborative environments have added agility and speed to the distribution of content, resulting in an explosion of the volume of information within arm’s reach of consumers.

With various decades of service to Brazilian free-to-air television, he has worked for Diários Associados, TV Manchete, TV Globo (GINY), TV Band, SBT, TV Cultura/SP and Esporte Interativo. Throughout this period, he has held different positions at the networks where he has worked in the Journalism, Sports, Drama and Entertainment departments. He has also worked at several teaching institutions like the University of Brasília, PUC/SP and the Fluminense Federal University, among others. He is currently Editorial Direct of the SET magazine and Technology and Operations Director of SBT.

The evolution of multiplatform TV services with both linear and no linear offers, brought new contexts and possibilities of capturing data from this omniconsumer.
Enrich the existing audience and reach metrics through consumer knowledge and its habits have become imperative for media companies that wish to follow this market shift.
How to support this need for multiplatform measurements and what are the main challenges, which metrics beyond audience and reach are important to the TV business, which skills and processes media companies need to invest, are all questions to be debated on this panel.

Hands-on IT/Broadcast executive, as Digital Media Technology Manager leading multidisciplinary team for digital media transformation program, composed of teams from Technology Architecture, Big Data, BI, Projects, R&D, Support, Applications, Telecommunications, Innovation, Media Operations and Platforms, through WBS construction, delivery plans, follow-up meetings, documentation, integration points, risk analysis and conflict resolution. Working on the TV and digital media market since 2005, experienced in partnerships, project management and processes, with national and international awards.

The numbers of the AM x FM Migration will be updated, with an analysis of the effect of the number of new FM stations per region, reduction of coverage and alteration of protection of the current FM channels. Impact on the transmission and reception scenario with the equipment applied in the FM extended range.

Electrical Engineer since 1979. Director of EMC Company - SOLUTION IN TELECOMMUNICATIONS of 1991. EMC Performed Digital Radio tests at UFMG - Belo Horizonte and Technical Responsible for tests of HD Radio in Cordeirópolis - SP and DRM in Belo Horizonte. Evaluation and defense of thesis with the IBiquity in the USA, about the coexistence of digital broadcasters in the first adjacent FM channels. Deployment in 2014 of the testing station, in eFM - 84.7 MHz - Jovem Pan - São Paulo. At AESP - leader of the Technical Committee since 2011. Performance in the Radio SET Board - since 2011.

This panel will raise questions about the influence of new technologies in the media and entertainment consumption habits.

Does it make sense to continue discussing traditional vs. digital?
Does the behavior of the young people point to a generational phenomenon, as it was spoken, or just of age?
Traditional and digital are mutually exclusive or complementary?
Which models are perpetuating themselves and which have been appearing or disappearing?
What are the trends for Open TV, Cable / Sat and OTT?
How do the new generations of open TV change this panorama?

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET - Brazilian Society of Television Engineering - from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL's Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.

Displays in continuous evolution... an industry manufacturing millions of units every year. From stand alone units to embedded displays used on a multiple of professional and domestic applications.
A huge investment in R&D position this industry among the leaders in innovation and patent registration.
New displays are bringing to the market higher resolutions, higher definition, larger formats, altos always for less money.
Attend this panel to hear from the leaders what is the most recent innovations on LED Direct View, OLED, Microled, QLED, front and back laser projection.
Join the experts from Barco, Epson, Leyard, LG e Samsung at this amazing debate.

Holds a degree in electrical engineering (electronic mod.) from the Mauá Institute of Technology, a graduate degree in Business Administration from the Getúlio Vargas Foundation and a graduate degree in Marketing from the Superior School of Advertising and Marketing. He has taken several specialization courses in telecommunications, broadcasting and audiovisual systems in the USA. He began his professional life in the technical department of the Padre Anchieta Foundation (Cultura TV and Radio), subsequently holding several technical and commercial positions at Eletro Equip before taking over management. (today About AV) He has been actively involved in the senior management of SET – the Society for Television Engineering since 1994, currently as vice president, having participated in study groups on radio broadcasting and digital television, issues on which he has had several articles published. He is a guest speaker at several conferences organized by radio and television associations such as: ABERT, AGERT, ACAERT, AERP, ACERT, AMIRT, etc. He has been involved for over 20 years in the design and commercialization of systems for radio and television stations throughout Brazil.