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2017 SET EXPO

 Schedule for the 29th Technology Conference

The result of the research will be referring to the lectures of the day

Scheduling subject to adjustment

Monday – Aug.21,2017

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ROOM  16 ROOM  13 ROOM  12 ROOM  10
8h30 – 9h10 Breakfast offered to subscribers inside the rooms
9h  – 11h
Innovation and Disruptive Technologies
Increasing Audience: Engaging with Big Data & AI & IOT & MR – Real Interactivity (demo CHATBOT)
Rodrigo Arnaut
Regulatory Issues and Standards
Spectrum and Future Services
André Trindade

11h30  – 13h
Content Production
Technology in Journalism: Impacts on Production and News Publishing
Raimundo Lima
Hot Session
Destiny and Evolution of TV
Fernando Bittencourt
Workshop
IP Production – Grass Valley
José Antônio Garcia / Robert Erickson

BREAK

14h – 15h30
New Platforms and Infrastructure
Information Security and Data Privacy for the Audiovisual Market – Cyber Security
Emerson Weirich
Technology and Business
Audiovisual Startups – Opportunities and New Business Models
José Carlos Aronchi
Workshop
IP Production – Grass Valley
José Antônio Garcia / Robert Erickson
Showcase
Dolby Vision HDR / Dolby Atmos for Home
16h – 17h30
Innovation and Disruptive Technologies
Making Virtual Reality (VR) a Reality!
Daniela Souza
Technology for TV and Radio
Evolution of TV Standards
Cristiano Akamine
Workshop
IP Production – Grass Valley
José Antônio Garcia / Robert Erickson
Showcase
Dolby Vision HDR / Dolby Atmos for Home

Monday – Aug. 21, 2017

Schedule Lecture
Schedule Lecture

9h - 11h

Innovation and Disruptive Technologies | Room 16

Increasing Audience: Engaging with Big Data & AI & IOT & MR – Real Interactivity (demo CHATBOT)

Increasing Audience: Engaging with Big Data & AI & IOT & MR – Real Interactivity (demo CHATBOT)

In the 1990s the great label of creativity was Research and Development (R & D), in 2000 we started to call it "Innovation" and in this decade the concept of "Disruptive Innovation" is geting stronger.Of an outdated and old model to be replaced by a new and contemporary model, a rupture of concepts, bringing disruption as the "beyond" of the new, an interruption of the normal course of a process. Given this scenario of new labels, we will translate in a practical way what BigData means, where large volumes of different information are quickly accessed, as well as AI (Artificial Intelligence) where algorithms and tools are increasingly present in our day-to-day life, in complex software or even in our social media chats. Other alphabet soup are Virtual Reality (VR), AR (Augmented Reality) and MR (Mixed Reality), which lead users to interact with virtual environments increasingly common in brand experiences, and IoT (Internet Of Things) that will reach more than 50 billion connected devices in the internet in 2020, involving the whole chain of the consumer industry. With all this Disruption, our lives are becoming totally interactive, we talk to machines all the time, and it may be that we will not talk to humans any more. Really? Come listen to what this disruptive folks will present in the debate, bring your friends and come and discuss with us the future of media interaction. We will do a real-time demonstration of the creation and programming of a chatbot within a fanpage, a Facebook messenger robot.

Chair: Rodrigo Dias Arnaut - Director – EraTransmidia/ FAAP/ SET/ Esconderijo

Transmedia consultant and planner for producers and agencies, by Esconderijo das Crianças, digital media professor at FAAP in communications courses, undergraduation and pos graduation. Master of Science from USP (Poli), specialization on Business Management and Technological Innovation at ESPM, Computer Engineer at USJT. Concluded an extension course in E-business in UofT (University of Toronto). President at EraTransmidia Association, where he currently develops audiovisual production research in the field of immersive video, virtual reality / augmented and actions of social impact. With 25 years of professional and academic experience in Technology, Business and Communication in brainstorming and Transmedia projects, IT, Telecom, TV, IoT, Mobile, Web, Games, Wearables, Interactivity, Holography, Virtual and Augmented Reality, Media , Advertising and marketing, 21 years in the Globo group at R&D Research and Development for technology to Sports areas, Journalism and Entertainment, where he developed more than 50 projects received 15 awards, highlighting IBC Special Awards of the “float” (Amsterdam). It is also a partner at startup Gigamobb and consulting at Esconderijo das Criancas, focused on developing projects with MAMP methodology (Multi Platform Multi Audience) created by EraTransmídia. Vice Director of Pay TV and New Media at SET. Speaker at over 200 events in Brazil and abroad.

JeffersonPrestes

Talking with machines

Using AI tools to optimize costs, amplify the quality and accuracy of information for consumers, users and viewers through the use of Machine Learning and AI integrated into social media, such as fanpages within Facebook. Cases even from TV stations that release videos through chatbot, an OTT (Over The Top) via AI!

Speaker: Jefferson Prestes - Director Novatrix / Chronos Bot

Jeff is Entrepreneur and a Polymath Developer, from C to Go he has worked with many different technologies during his 21 year career including Business Intelligence, e-commerce and web development. Internet of Things, Physical Web and Machine Learning are his new passions. As a specialist and researcher, he creates new technology uses for the future that combines mobile, server technologies and electronics to build Cognitive Computing.

RodrigoTerra

Mixed Reality has arrived!

How MR (Mixed Reality) will transform our world of content and immersive experiences, blending holography with real images. Productions in VR (Virtual Reality), case McDonalds; Applications AR (Augmented Reality) as Pokémon and Transmedia, are state of the art in building brand experiences for the new generation of audience that the media world is facing today.

Speaker: Rodrigo Terra -Founder and Director - Arvore.io / President EraTransmidia

Post-Graduate in Administration by FGV. Specialist in Entrepreneurship by IBMEC-SP. Graduated in Radio and TV by FAAP-SP. He studies and develops Transmedia content since 2006. He has directed and conducted several projects in audiovisual and transmedia for broadcasters and producers. He was co-author, director-general and artistic director of the series Sexo no Sofá, screened by TV Futura and Glitz * (Turner). Consultant in Transmídia in the program Objetiva Audiovisual of Sebrae/APRO, professor of Content Production in Audiovisual module at PUC-PR. He is creative director and evangelist of immersive experiences, Virtual Reality, Augmented and Mixed. Today he is president of the EraTransmidia Association, partner-director of Fazenda Urbana and COO of Arvore Experiências Imersivas.

Engagement and online voting

How to leverage consumer interaction and engagement in the online world with voting and research tools for decision-making.

Speaker: Renato Teixeira - Choicely Brazil / FAAP

Advertising professional is a consultant for market research and media, and digital marketing strategies. Professor of behavior of the television audience at FAAP. With experience in media and market research for 28 years at IBOPE Media and Datafolha institutes.

Foto Marcelo Blum - Videodata

How the Internet of Things and Big Data will change our lives and the broadcast world

The new generations are accustomed to "all at the same time now". We live in a world in which things grow exponentially and paradigms are constantly broken. Consolidated businesses disappear and new businesses come up quickly, changing habits and making people's lives easier. The media and entertainment industry needs more and more to incorporate these concepts, to become more efficient, profitable and therefore keeping itself relevant. The internet of things will revolutionize homes and businesses in general, interconnecting devices, social networks, automating processes and at the same time generating an enormous mass of data, which through Big Data tools, can anticipate the yearnings of people. The contents and advertising will be increasingly transmedia and multiscreen experiences, in which the reactions will be monitored in real time and the experiences adapted to each person.

Speaker: Marcelo Blum - Videodata Systems and Technology Manager

Graduated in Electronic Engineering from UFRJ, with 25 years of experience in the market of Television Engineering, Videodata Systems and Technology Manager, specialized in Playout Systems, Cloud Playout, Media Asset Management, Video and Media Workflows Orchestration, Video Compression and Transport, Production and Post Production and Critical Mission Systems. Member of SET for more than 24 years, has contributed presenting numerous lectures in its events.  

Creating content using audience data

Creating content for radio shows is a challenge, especially for diversified audience segmentation. We have almost 10,000 educational, commercial and community TV and radio stations throughout the country, 4377 community radios and 1501 FM radios. Analyzing audience data and getting to know the target audience of these radios is essential in the content production strategy. Conducting research and using interactivity with bigdata and engagement technologies can transform content creation into the starter engine of the broadcaster, increasing or even decreasing audience leakage for other media.

Speaker: Robson Ferri - Radio and Advertising Professional

BIO

9h - 11h

Regulatory Issues and Standards | Room 13

Spectrum and Future Services

André Trindade

Spectrum and Future Services

The panel will present the current spectrum situation and the demand for future broadcasting services in Japan and Brazil. Regulators have the challenge of addressing the spectrum requirements of different sectors and, given the strong pressure in some countries to adopt 600 MHz for broadband, the positioning of Anatel as a regulator of the Brazilian spectrum will be presented and discussed. We will also see how this issue has been conducted in international forums, with an emphasis on the Americas. Moreover, the panel will discuss the use of the VHF band by some channels.

Chair: André Trindade - Engenheiro de Comunicação - ABRATEL

Network Engineer by UnB, with specialization in Public Management and Information Security. Trindade is a member of the Brazilian delegation to the Inter-American Telecommunication Commission (PCC.II CITEL). In addition, he is a full member of Gired -.Grupo de Implantação do Processo de Redistribuição e Digitalização de Canais de TV e RTV.

Ogawa

Policy and vision of use of spectrum in Japan -after ASO

Japan completed ASO in March 2012. After ASO, some VHF and UHF bands that used by analogue-TV has been re-allocated to other services. In the presentation, how the spectrum was re-allocated after ASO in Japan and current issues related to the spectrum allocation towards the launch of 5G mobile system are explained

Speaker: Hiroyuki Ogawa - Director for Digital Broadcasting Technology, Ministry of Internal Affairs and Communications, Japan

Hiroyuki Ogawa is currently a Director for Digital Broadcasting Technology, Ministry of Internal Affairs and Communications, Japan. He is in charge of technical assistance for the ISDB-T adopted countries and international promotion of 4K/8K technology. He joined the Ministry in 1998 and has the extensive experience of coordination of R&D projects, regulations, and international affairs in the field of telecommunications and broadcasting. He was also dispatched to the Embassy of Japan in Russia as a telecommunications attaché. He graduated from the University of Tokyo with a degree of B.E. in electrical engineering. He is also an avid amateur radio operator.

A dangerous scenario...

...is taking shape much more quickly than was expected where the use of the UHF band for broadcasting is concerned. Adding to the continually inflated projections for the broadband spectrum arising from inappropriate and biased studies by the ITU and large companies, the attitudes of the governments of countries in Region 2 are challenging both the decisions of the WRC 15, and the scope of the forthcoming WRC 19, which also puts at risk the validity of the decisions of a world conference of the ITU, an entity known for its consensual decisions. Global studies of demand cannot be used on a national basis, how does a country check in Recife override a globalized projection for traffic growth. And the efficient use of the spectrum remains a taboo. These issues will be dealt with to encourage discussions.

Speaker: Paulo Ricardo Balduino - TV Spectrum Planning Director - Brazilian Radio and TV Broadcasters Association - ABERT

Paulo Ricardo H. Balduino, born 1949, electronics engineer from the University of Brasília, married, with three children. Oversees the work of the Brazilian Association of Radio and Television Broadcasters – ABERT, focusing on the policy, planning and use of the electromagnetic spectrum. He worked at the Ministry of Communications as coordinator of international regulatory activities in different forums of the International Telecommunications Union – ITU and the Inter-American Telecommunication Commission – CITEL, having created, as far back as 1974 and 1975, the process for Brazil’s participation in the work of the ITU and the CITEL, including Brazilian commissions of studies designated at the time as CBR.s and CBTT.s, nowadays restricted and renamed CBC.s. He has headed up Brazilian delegations at several meetings, assemblies and conferences of the ITU and the CITEL on a range of subjects, including planning for the use of the spectrum for different services. When the 12-GHz Satellite Broadcasting Service was in the planning phase, he presided over a group of experts who came up with the planning algorithms and the procedures for updating the plan. He was a founding member of the “National Infrastructure Committee on Information of ANATEL (C.INI – ANATEL), where he was responsible for the Telemedicine Group, having carried out his activities to an advanced level of development. He has represented ANATEL on several forums and working environments on this issue. He was Director and Co-founding Partner of the company, Spectrum Latino America, a joint venture with European company, Spectrum Strategy Consultants

Leonardo Euler

Spectrum: the vision of ANATEL

The President of the CEO - Spectrum and Orbit Use Committee - will present how Anatel thinks about the future of TV in Brazil and its vision on spectrum needs for current demand and new broadcasting technologies. He will also address the positioning and performance of the Brazilian administration in the international forums of the Inter-American Telecommunication Commission (Citel) and the International Telecommunication Union (ITU) on the spectrum used by broadcasting.

Speaker: Leonardo Euler de Morais - Presidente do Comitê de Uso do Espectro e de Órbita (CEO)

Leonardo Euler holds a degree in Economics and a Master's degree in Economics from the University of Brasília. He has been a career servant of Anatel since 2005. Approved in the first public exam held by the Agency, where he served as head of the Technical Advisory. He is currently a member of the Board of Directors of Anatel and Chairman of the Spectrum and Orbit Use Committee (CEO).

Ilham Ghazi

The ITU (International Telecommunication Union) and WRC 2015 results (World Radiocommunication Conference)

In this live video participation, Ms. Ghazi will make a brief introduction about the International Telecommunication Union so that the importance of this organization can be understood for broadcasters in Brazil and Latin America. The results of the WRC 2015 will also be presented with respect to the spectrum used by the broadcasting and possible scenarios for WRC 2019 and 2023 will be presented. The process of regional coordination of VHF and UHF frequencies for Central America and the Caribbean has already begun and Brazil, for border issues, also participates. The ITU representative will also talk about the importance of this process.

Speaker: Ilham Ghazi - Head of Broadcasting Services at the Radiocommunications Office of the International Telecommunication Union.

Graduated in Radiocommunications Engineering from the International Aviation Institute of Kiev, Ukraine and a Master's degree in Business Administration from the Ecole polytechnique Federale in Lausanne, Switzerland. She is currently charged by ITU to lead regional coordination meetings to allow administrations to have additional frequencies in the Band 470-694 MHz and facilitate the release of the first and second digital dividends.

11h30 - 13h

Content Production | Room 16

Technology in Journalism: Impacts on Production and News Publishing

Raimundo Lima_Diretor de Operações do SBT_ (21)

TECHNOLOGY IN JOURNALISM: IMPACTS ON PRODUCTION AND NEWS PUBLISHING

The advancement and offers of new technologies in the newsroom and production environments have brought facilities, dynamism, speed in production, research and dissemination of news content. On the other hand, professionals who work in these environments need to understand, master and operate these tools to get the best out of technolgy which must be at the service of the news product, not the other way around. The different forms of disclosure in different platforms, require agility and charge more efficiencies of the professionals involved in the processes. Panelists will bring some of their experiences to meet these challenges, while providing insight into what awaits us in the near future.

Chair: Raimundo Lima - Diretor de Tecnologia e Operações – SBT – Sistema Brasileira de Televisão

With more than 35 years of activities in Brazilian television, he has worked for Associated Diaries, TV Manchete, TV Globo (GINY), TV Band, TV Cultura / SP and Interactive Sport.During this period, he held several positions in the departments of Journalism, Sports, Drama and Entertainment. With an eclectic background, he took courses at the University of Brasília, PUC-SP and Universidade Federal Fluminense, among other institutions.

AVI COHEN

LiveU - a new way to capture and distribute live video

Speaker: Avi Cohen - COO e GM da LiveU Americas

Rafael Gomide

Speaker: Rafael Gomide - Editor-in-chief of Record TV's Special Reporting Center

Already 23 years of journalism work, these 18 years are dedicated to telejournalism, as a reporter, editor, investigative reporter, producer, executive editor, editor-in-chief, screenwriter, editor, journalism manager and editor-in-chief. In addition to the TV Record, already passed by the Band and Rede TV stations. Rafael graduated in journalism from the Methodist University of São Paulo in 1997. He won important prizes, just to mention a few: the International King of Spain Award 2016 (the largest journalism award in the world in the Portuguese and Spanish languages), the Esso Journalism Award in 2011 and 2015; Vladimir Herzog Award 2009 and 2015; Tim Lopes Award for Investigative Journalism 2015; Libero Badaró 2014 Award; Latin America Award for Human Rights 2012, 2013 and 2015; Anamatra 2016 Award; Award from the Federal Labor Ministry 2016 (Southeast Region) and 2017 (National).

Rafael Boni Marques

Speaker: Rafael Boni Marques - Technology Operations Manager - TV Globo

I graduated in 2006 in Electrical Engineering with emphasis in Telecommunications by FEI (Faculty of Industrial Engineering)In 2010 I completed a Post Graduation in Telecommunications Networks and Systems Engineering by INATEL (National Telecommunications Institute)And in 2015 I finished a Post Graduation in Strategic Project Management at FAAP (Fundação Armando Alvares Penteado)I joined Tv Globo in 1999 and since then I have had some important functions within the company, such as Support Engineer, Systems Engineer, Project Supervisor, Operations Supervisor and in the last two years I am acting as Technology Operations Manager attending Journalism.

Eduardo Brandini

Speaker: Eduardo Brandini - Head of Media and Entertainment - YouTube - Brasil

Graduated in Social Communication - Radio and TV by Fundação Armando Alvares Penteado (FAAP), he holds a postgraduate degree in Business Management and Technological Innovation from Escola Superior de Propaganda e Marketing (ESPM). With more than 15 years of experience in the communication area, Brandini has worked in the biggest TV stations in Brazil, such as SBT, Globo, Bandeirantes and Cultura. He is also a professor at the Armando Alvares Penteado Foundation (FAAP).

11h30 - 13h

Hot Session | Room 13

Destiny and Evolution of TV

Fernando Bittencourt

Destiny and Evolution of TV

Consumers, especially young people, are watching TV less and less open TV. Why is this happening? How to reverse this situation? What new technologies could help? These questions run the world. In this panel/debate, experts from three continents will help us reflect on how to face the challenges that the new digital world brings to the traditional Broadcasting industry.

Chair: Fernando Bittencourt - International Director – SET

International Director – SET/ Consultant at FB Consultants Former General Manager for Engineering at TV Globo. Graduated in Electronic Engineering from the Federal University of Rio de Janeiro (UFRJ) Beginning in 1994, he was Coordinator of the SET/ABERT group created by the ABERT and SET to study and plan the implementation of Digital TV in Brazil. He was a full member of the Council for Social Communication in the Brazilian Senate, as an engineer with renowned knowledge in the field of social communication. Participates in the Deliberative Council of the Forum on the Brazilian Digital TV System. He is also a member of the IEEE, IBC and the SMPTE.

Lisa Hobbs

Speaker: Lisa Hobbs - Commercial Portfolio Strategy - Compression Solution Area Media - Ericsson

Lisa Hobbs joined Ericsson in 1997 after spending nine years in the satellite communications and video compression divisions of Scientific-Atlanta (now Cisco.) As Vice President, Compression Commercial Portfolio Strategy for Ericsson, she shares global responsibility for defining the direction of the compression portfolio across all of the market segments in which Ericsson has a presence, with a focus on market direction and ROI.

NAB-Skip-Pizzi-2011-150x150

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach (NAB)

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

Masayuki Sugawara

Speaker: Masayuki Sugawara - President DiBEG ( Digital Broadcasting Expert Group)

Masayuki Sugawara received the B.S. and M.S. degrees in electric communication engineering and a Ph.D. degree in electronic engineering from Tohoku University, Sendai, Japan. He joined NHK in 1983. He researched solid-state image sensors, HDTV cameras, and the UHDTV system at NHK STRL from 1987 to 2015. He was an associate professor at the University of Electro- Communications, Tokyo, Japan, from 2000 to 2004. Since 2004, he has been involved in the standardization activity at ITU-R Study Group 6 including the UHDTV standard known as Recommendation BT.2020. At present, he is the chairman of digital broadcasting experts group (DiBEG) and an executive engineer at NEC Corporation. Dr. Sugawara is a SMPTE Fellow, a Senior Member of IEEE, and a member of IEICE, and ITE.

Simon Fell

Speaker: Simon Fell - Director of Technology & Innovation - EBU

Simon Fell leads the team spearheading developments in media technologies at the EBU. He has four decades of experience, formerly with ITV as Director of Future Technologies; previously he helped establish Carlton Television where he held several executive positions and helped launch digital broadcasting. He has chaired the Technical Council at the UK’s Digital Television Group, and was Chairman of the HD Forum. Additional roles include Director of Engineering for Rushes, Chief Engineer of 625 and establishing Channel Four. His early career included periods in the USA with Rank Cintel and at YTV in Leeds.

11h30 - 13h

Workshop | Room 12

IP Production – Grass Valley

Robert Erickson - painel José Antonio

IP PRODUCTION: FROM THEORY TO PRACTICE - GRASS VALLEY

The purpose of the workshop will initially be to provide a theoretical basis on Video and Audio over IP, information on standards (AIMS), architectures and applications. And in the end a practical demonstration of procedures for configuring, monitoring and troubleshooting a functioning IP system.

Speaker: Robert Erickson - IP Evangelist - Grass Valley

Member of Grass Valley since 2008, with more than 17 years of experience in the Broadcast and IT market. In his career he has worked on projects and maintenance of infrastructure and playout systems based on emerging technologies. Participates in the Alliance for IP Media Solutions (AIMS). He spends much of his time with client education for emerging IP technologies and internal team training. Design and manage 'proof of concept' - POC - for customers, testing and deploying solutions - including cameras, servers, routers, multiviewers, processors and software solutions. Robert is an active participant of SBE, SMPTE and HPA.

14h - 15h30

New Platforms and Infrastructure | Room 16

Information Security and Data Privacy for the Audiovisual Market – Cyber Security

Emerson Weirich

Information Security and Data Privacy for the Audiovisual Market - Cyber Security

After the digitization of the Audiovisual market, developing correctly the strategies of Information Security and Data Privacy is not an expense but an obligatory investment. Currently audio and video files are distributed on different platforms and on different devices, especially with the expected growth of IoT (Internet of Things) where media devices multiply and the risks increase proportionally. It is a constant monitoring of threats, vulnerabilities, risks, sensitivities and impacts, in order to allow adequate sizing and modeling of solutions. In this session, experts on the subject will discuss not only the security of data and information, but also that of the systems themselves.

Chair: EMERSON WEIRICH, Gerente Executivo de Engenharia da EBC

Emerson Weirich is the director of the SET Center-West Region. He is the current executive manager of Engineering of Empresa Brasil de Comunicação (TV Brasil, TV NBR, Radios Nacional and Radios MEC ). He have a master in Science and Technology Management, a specialist in Strategic Management of Technology and has worked in several communication companies in Brazil (RBS, TVE, Radiobrás e TV Justiça).

LEANDRO VALENTE

Internet of Things: A View of the Cyber Security Challenges in the Media and Entertainment Industry

The main objective of this lecture is to demonstrate an executive view of the main cyber security risks related to IoT devices, focusing on the media and entertainment sector, exposing how cyber attacks can harm this industry by discussing real cases of attacks Involving companies in this sector. In addition, IoT-focused market frameworks, best practices and the main challenges in implementing these will be exposed.

Speaker: Leandro Valente, Especialista em Segurança da Informação - TV Globo

Leandro Valente has 13 years of experience in information security and has already been part of the security team of large companies in the market, such as Arcon / NEC, Oi Telecomunicações, Ernst & Young and is currently part of TV Globo's information security projects team. He is CISSP certified and is currently studying for an MBA in Business Management at IBMEC.

Vinícius Brasileiro

The human factor in information protection.

With the advancement of technologies and protection tools, criminals direct their actions to a factor little worked by the organizations: the behavior and the attitude of the collaborators regarding the security of the information. Learn about the main forms of this type of approach, protection models and techniques, and how to build a safety culture.

Speaker: Vinícius Brasileiro, Supervisor Executivo de Segurança da Informação – TV Globo

Vinicius has 15 years of experience in auditing systems and business processes, information security, business continuity, process mapping, internal controls, corporate risk management and compliance. He holds a degree in Computer Science and Accounting from Estácio de Sá University and a post-graduate degree in IT Auditing from Estácio de Sá University. Certified Information Systems Auditor (CISA), Certified Information Security Manager (CISM) and ISACA Certified in Risk and Information System Control (CRISC); Certified Chief Information Security Officer (C | CISO) by EC-Council; Lead Auditor in Information Security Management System (ISO 27001 LA) by BSI; Information Security Management Advanced based on ISO / IEC 27002 (ISMAS) by EXIN. He is a Member of the Special Risk Management Study Committee and the Information Technology Study Committee - Security Techniques of the Brazilian Computer and Data Processing Committee at ABNT.

Tacito Augusto Silva Leite

Information security strategies in digital media companies and corporate risk management

Important digital media companies have already suffered cyber attacks on their information electronic basis causing millionaire losses. The media industry is increasingly exposed to the threats posed by its main assets - video and audio - that now travel in the digital information world. Risk assessment should be integrated and involve the various sectors of organizations. Proper controls, to be efficient, should strike a balance between technology, processes and people. To minimize exposure of organizations to the risks of the digital world, it is desirable to adopt consistent information security policies in addition to awareness training for all involved.

Speaker: Tácito Augusto Silva Leite, Diretor - T-Risk Método de avaliação de Riscos

He has been working in the area of ​​security and risk management since 1994, developing activities of integrated risk management, loss prevention, global security projects and administration of security companies. Director of the Brazilian Association of Security Professionals, author of the book Gestão de Riscos na Segurança Patrimonial – consultoriadeseguranca.com.br, creator of Total Risk method and the platform totalrisk.com.br, organizer of the bibliotecadeseguranca.com.br, coauthor of the 1st and the 2nd ABSEG Business Security Collection. Postgraduate in Business Security from Universidad Pontificia Comillas in Madrid, MBA in Business Security Management from Universidade Anhembi-Morumb, MBA in Information Systems from UnP with in-depth information security, Training named Gestão de Recursos de Defesa by the Escola Superior de Guerra - ESG, Course on Risk Management and Audit Based on ISO 31000 by the QSP and Officer of the Reserve of the Brazilian Army. Has the DSE certification by UPCO - Spain, ASE by ADESG-ABSEG and Certified ISO 31000 Risk Management Professional by The Global Institute G31000 & International Accreditation Board for Risk Management, Geneva, Switzerland.

Lucimara

IoT botnets: "things" to attack.

The Internet of Things (IoT) is already a reality and the entertainment industry makes use of several connected devices such as cameras, drones, TVs, antennas, wi-fi routers, etc. Most IoT devices are not designed with safety in mind. To a large extent, the hardware industry does not have the software security view and repeats primary errors that lead to the production of vulnerable devices that are "recruited" by criminals for malicious purposes such as denial of service attacks. Such attacks can reach large scales and severely impact the operation of online entertainment (such as streaming, games, polls). This presentation will discuss technical security issues related to IoT, how botnets abusing IoT, including statistics of infected devices, and some measures to improve the scenario.

Speaker: Lucimara Desiderá - Analista de Segurança - CERT.br/NIC.br

Lucimara Desiderá is a Security Analyst at CERT.br/NIC.br, where she focuses on the areas of Outreach and Internet Security Awareness. Its activities include developing materials related to good security practices, delivering lectures and workshops, organizing conferences, working in cooperation with other incident response teams, with international forums (such as LACNIC, LACNOG, FIRST, M3AAWG) and with different Internet sectors in Brazil. She is also the co-founder and coordinator of the Anti-Abuse Working Group for Latin America and the Caribbean (LAC-AAWG). He holds a Master's Degree in Electrical Engineering from UNICAMP and CISSP.

14h - 15h30

Technology and Business | Room 13

Audiovisual Startups – Opportunities and New Business Models

Aronchi - Escola de Negócios do Sebrae-SP - Copia

Audiovisual Startups - Opportunities and New Business Models

The startups of cross-platform audiovisual bring disruptive and innovative solutions. Entrepreneurs, with shortened companies, gain market share and switch from content to low-tech, high-tech solutions. The panel presents innovations brought by audiovisual startups, indicates ways for the broadcasting industry through entrepreneurship and innovation and the support of the SET to stimulate the audiovisual startups ecosystem and its new business models.

Chair: José Carlos Aronchi - SEBRAE-SP

SET Events Director. Consultant of Innovation and Technology in the Entrepreneurial Culture Unit - Business School of Sebrae-SP Alencar Burti. Journalist and broadcaster, MSc in Scientific and Technological Communication from Universidade Metodista / SP, doctorate in Communication Sciences from ECA / USP and postdoctoral fellow at UFSCar. Received at SET EXPO, in 2010, the Award for Best Innovation-Interactivity for Digital TV by the Roda dos Gêneros app from Digital TV. In 2016, he received the Sebrae Manager Award for Startups Like a Boss, at Campus Party SP. Mentor of companies startups of the audiovisual segment. He is a professor of the RTVi course at FacCamp / SP and a guest professor at UFSCar in the specialization course in Audiovisual Content Production for Multiplatforms. Author of "Genres and Formats in Brazilian Television" (2nd Edition) and "Be the first to know - CNN and the globalization of information". Member of GEMInIS - Study Group on Interactive Media in Image and Sound.

João Massarolo

StartUps in the Audiovisual Market

The Multiplatform Audiovisual Startups bring disruptive and innovative solutions. Entrepreneurs from lean companies gain market share from content to low-tech, high-tech solutions. In this panel we will talk about the training of the audiovisual professional to perform in multiplatforms, seeking to define an innovative and entrepreneurial profile, based on the experience acquired with the Graduate Program - Specialization Course in Audiovisual Content Production for Multiplatforms, at UFSCar.  

Speaker: João Carlos Massarolo - UFSCar

João Carlos Massarolo: filmmaker, professor; PhD in Cinema by USP, is director and scriptwriter of several films, among which, São Carlos / 68 and O Quintal dos Guerrilheiros (2005). Published: Audiovisual script for Transmedia Storytelling (2016); Regarding the mediatization of transmedia fictional consumption and its effects (2015); Storytelling Transmedia: Narrative for multiplatforms (2014), among other papers. He is Associate Professor at UFSCar; Coordinator of the research group GEMInIS and Editor of the GEMInIS Journal. Email: massarolo@terra.com.br

FOTO RAQUEL MOLINA 2

The capture of images by drones and the potential of the market for startups

Futuriste is a pioneer startup in the use of drones capture in Brazil, which has expanded to services, training, maintenance, consulting and sales of customized drones to meet the needs of companies in various segments. Futuriste was the company with the highest number of nominations for the TOP3 DroneShow Brazilian Market. The presentation is about startup development, prototype, validation with clients, fundraising and investors, your business team and results. What is your business model and startup scalability projection.

Speaker: Raquel Molina - Diretora Executiva da Futuriste

Co-founder of Drones Futuriste Tecnologia, she is the company's executive director. She is considered the first woman instructor of Drones in Brazil, starting in the area in 2015. With a background in Technology, she has worked for several years as Systems Project Manager at major financial companies such as Itaú-Unibanco and Bradesco. Raquel holds a postgraduate degree in IT governance from Universidade Presbiteriana Mackenzie, an IT graduate with an Emphasis in Business Management from FATEC, Certified in ERP (Systems Requirements Engineering), certified in COBIT (IT Governance) and Technical Logistics by State Technical school.

Charles Boggiss

UView360 - Innovation Startup in 360 images

Founded in 2010, the startup focused on 360-degree Video and live 360-degree video broadcasting, bringing innovation, interactivity and immersion to users. Acting in the most diverse sectors like Events, music clips, real estate projects, TV programs and more, UView360 is a case of virtual reality.

Speaker: Charles Boggiss - CEO - UView360

Foto Edson Mackeenzy

SET Innovation Zone: Startups of cross-platform audiovisual gaining broadcast and broadband market

The ecosystem of startups. What is. The profile of the entrepreneur, the team, the idea and modeling of the innovative business that goes out in search of the customer with MVP. Because startups are gaining market share. Where are the opportunities for audiovisual startups and broadcasters. The support of SET to the startups of the audiovisual. SIZ and the stimulus to startups in regional SET.

Speaker: Edson Mackeenzy - Head SET Innovation Zone

Edson Mackeenzy, Experienced Entrepreneur, specialist in Innovation and Business Development. Radialist, Presenter, Facilitator and Keynote at Technology, Marketing and Business events. Mack is an important agent in the formation of Startups Ecosystems throughout Brazil and a link between them and the market. He is currently Head of Innovation at SET, Curator of the cooperative innovation platform Plataforma.Space for Sicoob. He acted as Dir. Of Relationship with Startups at Bossa Nova Investimentos, BizDev responsible for the LatAm expansion ofCodeFellows.org, executive producer of Relate Live by Zendesk, Head of Communication and Partnerships of the iMasters Group | E-CommerceBrasil, CEO and founder of the world's first video portal Videolog tv, Mentor, Facilitator and Community Leader at TechStars for actions like Startup Weekend. In 2015, he was named the best Startups Mentor in the country in the SparkAwards award of Microsoft, elected in 2013 one of the most influential entrepreneurs in Brazil, a member of RioSoft's board (agent Softex), involved in hundreds of conferences on communication, entrepreneurship, And business around the World.

FOTO FERNANDO CHAMIS

Gamification content - games Startups advancing on smart TVs and multiplatform

Paths to the startups of the gaming segment show a great business opportunity due to digital multiplatforms, such as smart tvs, and content with virtual reality and gamificados. ABRAGAMES, the Brazilian and international gaming market, cases of entrepreneurs that started as startup and now have national and international market results. ABRAGAMES support to stimulate game startups, with support from BNDES and APEX.

Speaker: Fernando Chamis - Presidente da ABRAGAMES - Associação Brasileira dos Desenvolvedores de Jogos Digitais

14h - 15h30

Workshop | Room 12

IP Production – Grass Valley

Robert Erickson - painel José Antonio

IP PRODUCTION: FROM THEORY TO PRACTICE - GRASS VALLEY

The purpose of the workshop will initially be to provide a theoretical basis on Video and Audio over IP, information on standards (AIMS), architectures and applications. And in the end a practical demonstration of procedures for configuring, monitoring and troubleshooting a functioning IP system.

Speaker: Robert Erickson - IP Evangelist - Grass Valley

Member of Grass Valley since 2008, with more than 17 years of experience in the Broadcast and IT market. In his career he has worked on projects and maintenance of infrastructure and playout systems based on emerging technologies. Participates in the Alliance for IP Media Solutions (AIMS). He spends much of his time with client education for emerging IP technologies and internal team training. Design and manage 'proof of concept' - POC - for customers, testing and deploying solutions - including cameras, servers, routers, multiviewers, processors and software solutions. Robert is an active participant of SBE, SMPTE and HPA.

14h - 15h30

Showcase | Room 10

Dolby Vision HDR / Dolby Atmos for Home

DolbyAtmos_Home_Master-500x500

SHOWCASE

Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).

Dolby Laboratories - Brasil

16h - 17h30

Innovation and Disruptive Technologies | Room 16

Making Virtual Reality (VR) a Reality!

fotodani_congressoSET

Making virtual reality (VR) a reality!

The recent development of VR technologies gave wings to all our creative dreams. Content creators are now able to take viewers through an immersive experience with an almost unlimited potential and transport consumers to any place in this or other worlds. Virtual reality is unique, especially when compared to other types of media, in that the viewer’s attention is full and exclusively focused on the experience, making for a powerful and lasting impression.

Chair: Daniela Souza - Diretora Marketing SET - SVP - AD Digital

Daniela is the founder of AD Digital and today serves as SVP and is also the Marketing Director of SET. She is a guest speaker at key events related to the creation, management and distribution of content, to share her vision about the market, new business models and Trends for the industry.

Renato Citrini, da Samsung

What is already real in Virtual Reality?

Virtual reality glasses, 360 cameras for the ultimate consumer, smartphone processing capabilities and content for these glasses available on Facebook and YouTube. Where does Virtual Reality go and where are you going?

Speaker: Renato Citrini - Product Marketing Manager - Samsung

Renato Citrini is Senior Product Manager for the Mobile Devices Division of Samsung Brazil since 2014. Prior to that, Citrini developed a career at Microsoft, working as a product marketing manager for six years, through the Office, Windows and Mobile Services divisions. The executive also toured a major trajectory in Motorola, Siemens and Ericsson. Electrical engineer graduated from USP.

SITE-O2_00C5906

Immersive Narratives: The Present of Storytelling

-Ricardo Laganaro tells how the immersive narrative is already a reality in telling stories, after producing 360º movies and virtual reality for big brands, totaling over 60 million views, as well as museums, exhibitions and a short film produced by Oculus with participation in film festivals like Tribeca and Sundance,

Speaker: Ricardo Laganaro, Diretor, O2 filmes,

Ricardo Laganaro, director of O2 Films, has been specializing in new ways of telling stories since directing the film to the entrance dome of the Museum of Tomorrow in Rio de Janeiro. Since then, she has directed projects in 360º and virtual reality, such as the video clip "O Farol" by singer Ivete Sangalo (most seen in the world in this format in 2016), a documentary series for the 20 years of SPFW, as well as advertising for clients such as MasterCard, Google and "O Boticário", among others, that total more than 60 million views. He was chosen by Oculus to be part of the project "VR For Good", where he directed the documentary "Step to The Line", filmed inside maximum security prisons in the USA. The film premiered as part of the official selection of the 2017 Tribeca Film Festival and has been gaining widespread worldwide repercussion, as well as being shared on the personal page of Facebook creator and CEO Mark Zuckerberg.

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Global VR ecosystem: where are the big opportunities?

How is the global Virtual Reality market currently organized? Who are the main players and trends, where are the big business opportunities and what could be the next killer-apps.

Speaker: Marcos Alves, Director of Ventures at YDreams Global

Marcos Alves is Director of Ventures at YDreams Global, a Canadian company that combines sensory technology, integrated narratives and transformative design to enable the boldest ideas to be realized. He is responsible for idealizing, building and scaling new digital startups and products for global audiences in domains such as Virtual Reality, Augmented Reality, Internet of Things, Artificial Intelligence and Computer Vision. His next release will be Arkave VR, the first global network of arenas connected to Virtual Reality games. For more than 20 years, it has been working in the digital technology and business market, with Globo.com, TV Globo, ThoughtWorks Brasil and Dextra Digital in sales, management and delivery of digital products.

16h - 17h30

Technology for TV and Radio | Room 13

Evolution of TV Standards

Evolution of TV Standards

Digital TV is a reality in the world and, here in Brazil, analogue TV will be shut down in the largest centers by the end of 2017. But does that evolution stop there? In this panel, we will hear about the next generations of open TV being developed around the world.

Chair: CRISTIANO AKAMINE - Researcher and Professor - UNIVERSIDADE MACKENZIE/ SET

He holds a degree in Electrical Engineering from Mackenzie Presbyterian University (1999), a master's degree and a Ph.D. in Electrical Engineering from the State University of Campinas (2004/2011). He is a researcher at Mackenzie’s Digital TV Research Laboratory since 1998. He took an internship at NHK Laboratories for Research in Science and Technology (STRL) and was Visiting Specialist Professor at Unicamp's Faculty of Technology. Currently, he is a professor in Electrical Engineering and the Post-Graduate Program in Electrical and Computer Engineering (PPGEEC) of Mackenzie Presbyterian University and Coordinator of Mackenzie’s Digital TV Research Laboratory. He has a scientific grant of Productivity and Technological Development and Innovative Extension - Level 2 from National Counsel of Technological and Scientific Development (CNPq). He is also a member of the Board of the Brazilian Digital Terrestrial Television (SBTVD) Forum. He has several patents and several articles published and has experience in the area of Electrical Engineering, with emphasis on digital TV, digital communication, channel coding, embedded systems, reconfigurable logic and software defined radio.

Murayama foto.

R&D for next generation terrestrial broadcasting in Japan

Last August, the trial broadcasting of Super Hi-Vision by satellite in Japan had been lauched with our predetermined schedule. Moreover, studies to realize next-generation terrestrial broadcasting are planned. NHK STRL has been conducting R&D on large-capacity transmission technologies to realize terrestrial Super Hi-Vision broadcasting and TV-Globo and NHK had successfully conducted 8K terrestrial transmission experiments during Rio Olympics. This presentation mainly introduces an overview of R&D for next generation terrestrial broadcasting in Japan.

Speaker: Kenichi MURAYAMA Senior Research Engineer Advanced Transmission Systems Research Division Science & Technology Research Laboratories NHK

Kenichi Murayama joined NHK (Japan Broadcasting Corporation) in 2002. From 2002 to 2008, he has worked at the NHK Engineering Administration Department / Transmission & Audience Reception Engineering Center. From 2008 to 2013, he has worked at the Advanced Transmission Systems Research Division in NHK Science and Technology Research Laboratories (STRL) and has been engaged in research and development related to next generation of digital terrestrial broadcasting.

NAB-Skip-Pizzi-2011-150x150

NEXT-GEN TV – THE ATSC 3.0 STANDARD

The world’s most advanced terrestrial broadcast television standard is nearing completion, and early deployments are already underway. This presentation will provide an overview of the system’s unique characteristics and advantages for broadcasters and their audiences.

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach (NAB)

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

Lisa Hobbs

Innovative Applications for Next Generation Broadcasting

Terrestrial television broadcasting has changed very little since the first over the air broadcasts were conducted. Technology has changed: black and white to color, analog to digital, improved compression algorithms. But generally the application has remained free to air television transmission to the masses. All that is about to change, however, with the realization of the new ATSC 3.0 standard. At its core, the standard still provides a means to transmit programming over the air to consumers. But if broadcasters think this is simply a new way to do what they’ve always done—they are unlikely to be broadcasters in the long term. ATSC 3.0 consists of standards designed to allow broadcasters to achieve the goal of “anytime, anywhere” content already embraced by content providers and cable/satellite/telco operators. It allows them to deliver different content based on viewer preferences. And it allows them to achieve all this by leveraging some of the technologies currently utilized by mobile operators—bringing the possibility of future cooperation into the realm of possibility. This presentation will focus on some of the new applications expected to be launched by broadcasters leveraging the ATSC 3.0 standard, and the application already commercially launched in Korea. The hope is to start broadcasters elsewhere in the world thinking about new ways to leverage their own existing (or perhaps newly modified) standards in order to realize similar opportunities in their own markets.

Speaker: Lisa Hobbs - Commercial Portfolio Strategy - Compression Solution Area Media - Ericsson

Lisa Hobbs joined Ericsson in 1997 after spending nine years in the satellite communications and video compression divisions of Scientific-Atlanta (now Cisco.) As Vice President, Compression Commercial Portfolio Strategy for Ericsson, she shares global responsibility for defining the direction of the compression portfolio across all of the market segments in which Ericsson has a presence, with a focus on market direction and ROI.

Sidney Brito

New Generation of Software Based Encoding: Bare Metal, Docker and new features to support 4K/8K

he presentation will discuss new trends and technologies to handle the amount of data and new enhancements that come with 4K/8K formats.

Speaker: Sidnei Brito - Sales Director - SDB MULTIMIDIA - Harmonic Authorized

Electronic Engineer graduated from Pontificia Universidade Católica, with more than 20 years of experience in the television area. He is currently Commercial Director of SDB Multimidia, Platinum Partner and Harmonic Authorized Repair Center in Brazil.

16h - 17h30

Workshop | Room 12

IP Production – Grass Valley

Robert Erickson - painel José Antonio

IP PRODUCTION: FROM THEORY TO PRACTICE - GRASS VALLEY

The purpose of the workshop will initially be to provide a theoretical basis on Video and Audio over IP, information on standards (AIMS), architectures and applications. And in the end a practical demonstration of procedures for configuring, monitoring and troubleshooting a functioning IP system.

Speaker: Robert Erickson - IP Evangelist - Grass Valley

Member of Grass Valley since 2008, with more than 17 years of experience in the Broadcast and IT market. In his career he has worked on projects and maintenance of infrastructure and playout systems based on emerging technologies. Participates in the Alliance for IP Media Solutions (AIMS). He spends much of his time with client education for emerging IP technologies and internal team training. Design and manage 'proof of concept' - POC - for customers, testing and deploying solutions - including cameras, servers, routers, multiviewers, processors and software solutions. Robert is an active participant of SBE, SMPTE and HPA.

16h - 17h30

Showcase | Room 10

Dolby Vision HDR / Dolby Atmos for Home

SHOWCASE

Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).

Dolby Laboratories - Brazil


Tuesday – Aug.22, 2017

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ROOM  16 ROOM  13 ROOM  12 ROOM 11 ROOM 10
9h – 11h
Opening ceremony
11h30  – 13h
Regulatory Issues and Standards
Meeting with MCTIC and ANATEL
Tereza Mondino
New Platforms and Infrastructure
Video OTT: Best Practices and New Frontiers
Salustiano Fagundes
Technology and Business
How to reach New Generations of Audience in a Competitive Market?
Hugo Nascimento
New Platforms and Infrastructure
Next Generation Solutions for TVs, OTTs and VODs with IP Via Satellite
J.R. Cristóvam
Showcase
Dolby Vision HDR – Dolby Atmos for Home

BREAK

14h – 15h30
Management and Workflow
The Recipe for Innovation
Daniel Monteiro
Hot Session
Switch-off: Lessons Learned and what lies ahead
Fernando Ferreira
Regulatory Issues and Standards
Security and Copyright Integrity in UHD Content
Antonio Salles
Technology for TV and Radio
Brazilian Pioneering in Immersive Audio: Practical Experiences
Luana Bravo, Rafael Castro
Showcase
Dolby Vision HDR – Dolby Atmos for Home
16h – 17h30
Regulatory Issues and Standards
The Role of the Technology Area in the Analog Switch-off Process and the Start of the 4G / LTE in the 700 MHz Band
Rafael Leal
Technology and Business
Broadcasting Market: the Uncertainty facing the Digital World
Luana Bravo, Paulo Canno
Hot Session
The Technology of Independent Content Production – BRAVI
Celso Araújo, Esdras Miranda
Technology for TV and Radio
HDR Master Class – SMPTE
Paulo Henrique Castro
Showcase
Dolby Vision HDR – Dolby Atmos for Home

Tuesday – Aug.22, 2017

Schedule Lecture
Schedule Lecture

9h - 11h

| Room 16

Opening ceremony

Liliana Nakonechnyj - President of SET

LILIANA NAKONECHNYJ.  President of SET. She graduated in telecommunications engineering at PUC-Rio. A large part of her professional life has been dedicated to deploying television distribution systems, initially analog, and later digital – terrestrial broadcasting stations as well as radio, satellite and fiber optics based contribution and distribution systems. Also, for many years, she was in charge of engineering support for broadcasters affiliated to TV Globo. She has always been interested in promoting new technologies, leading studies and tests for the introduction of digital television in Brazil between 1994 and 2006, and demonstrations and tests of UHDTV in more recent years. She represents SET at the IBC Council.

Keynote Speaker: Fábio Coelho - President of Google Brasil

Fábio Coelho is vice president of Google Inc. and since 2011 he has been CEO of Google Brasil, one of the most admired and innovative companies in Brazil, winner of the Great Place to Work Award for 7 consecutive years, between 2010 and 2016, and elected “Empresa dos Sonhos dos Jovens” (The Company Young People Dream About) in 2015, 2014 and 2011 by Cia de Talentos, a talent selection and development company. In 2015 and 2016, Fábio was considered one of Brazil’s top 10 CEOs by Forbes Brasil magazine. Fábio has a degree in civil engineering from the Federal University of Rio de Janeiro (UFRJ), a Master’s in Administration from COPPEAD-UFRJ and a postgraduate degree from Harvard. He has held executive positions in marketing, sales and general management in the world of the Internet, as well as in telecommunications, financial services and consumer products in companies such as Citibank, P&G and PepsiCo. Fábio worked for over a decade in the United States as President of AT&T’s digital business. Since returning to Brazil in 2009, Fábio has been working to help foster the digital ecosystem. In addition to the IAB Brasil, where he was President in 2011-2012, then Chairman of the Board in 2013-2014, Fábio has been a member of the board of Graded School (Escola Graduada de São Paulo) since 2013 and advocates for entrepreneurship and education.

11h30 - 13h

Regulatory Issues and Standards | Room 16

Meeting with MCTIC and ANATEL

Tereza Mondino

Meeting with MCTIC and ANATEL

The panel will update the information on the regulatory actions of MCTIC and ANATEL, concluded and planned, promoting a discussion about its adequacy to the needs and expectations of the Broadcasting sector.

Chair: Tereza Mondino - Diretora da TM Consultoria em Telecomunicações

Consultant to SET from 1999 to 2003 and again since 2006, being involved in regulatory affairs and digital TV planning. She graduated in Electrical Engineering (Electronics option) from UnB, in 1974. She served at the Ministry of Communications until 1998, working in the Broadcasting and Pay TV – Cable TV, MMDS and DTH areas in drafting regulations, technical standards and in planning. She took part in the broadcasting commissions of MERCOSUR, CITEL and ITU.

Vitor Menezes Reduzido

Future perspectives on the regulatory activities of Anatel

Speaker: VITOR ELÍSIO GÓES DE OLIVEIRA MENEZES - Superintendente de Outorga e Recursos à Prestação da ANATEL

Is a lawyer specializing in Administrative Law, Public Management and the Regulation of Public Telecommunications Services; he has been a career civil servant at Anatel since 2007, having spent time at the Superintendence for Private Services, Legal Counsel to the President of Anatel and currently holds the position of Superintendent for Concessions and Provision of Resources.

The challenges of Open TV facing digital transition and multiplatform scenario

We will address the importance of Open TV to Brazil, given its importance in a country with continental dimensions, emphasizing its role as the main instrument of social inclusion, in the face of the digitization process and the multiplatform scenario. Open TV in Brazil has unique characteristics in the world, since its capillarity and penetration in a country of continental dimensions, playing an important role of social inclusion since its reach of more than 97% of the population. With the process of digitization and availability of content on several platforms, Open TV has been reinventing itself, but its foundations continue to be based on services originally of broadcasting. In order to give the necessary speed, close participation of MCTIC and ANATEL is necessary, working in perfect synergy with the industry , in a common interest, that is, of the population. In this way, we will counterbalance the current reality of the Sector versus its needs, discussing how legislation can be updated to give the necessary speed to broadcasting.

Speaker: Ivan Miranda - Director of Engineering at GRPCOM / RPCTV (Globo TV Affiliate in Paraná) and member of the Executive Board of SET as a director for the Southern Region.

He holds a degree in Electrical Engineering, specializing in Telecommunications. He holds a graduate degree in Enterprise Management from the Getúlio Vargas Foundation – FGV and Program for Management Development from the University of Navarra. He is in charge of implementing digital TV transmissions at the 8 television stations of RPCTV in the state of Paraná, the migration of RPCTV journalism to the HD format, setting up the HD View production unit (truck for covering events) and the implementation of OTV (subscriber TV station).

Vanda Bonna

Deregulation of the Broadcasting Sector and New Perspectives.

Speaker: Vanda Bonna - Secretária de Radiodifusão do MCTIC

Lawyer, Professor of Broadcasting Legislation by SENAC / DF and has held the positions of Head of Legal Affairs of the Dentel Supervision; Coordinator of Supervision of the SNC; General Coordinator of MTC's Regional Supervision and Supervision; Deputy Director of the Department of Communications Supervision; Chairman of the Board of TELASA; Member of the Board of Directors of TELEPARÁ and currently holds the position of Secretary of Broadcasting.

Samir Nobre

Speaker: Samir Nobre - Diretor de Radiodifusão Educativa, Comunitária e de Fiscalização do MCTIC

Lawyer, has held the positions of Assistant of the Department of Commercial Broadcasting, Coordinator of Corporate Acts; General Coordinator of Inspection; General Coordinator of Community Broadcasting; General Coordinator of Commercial Broadcasting; Chairman of the Broadcasting Bidding Commission; General Coordinator of Educational Broadcasting and Consignations of the Union and currently holds the position of Director of the Department of Educational, Community and Supervision Broadcasting.

11h30 - 13h

New Platforms and Infrastructure | Room 13

Video OTT: Best Practices and New Frontiers

Salustiano_Fagundes_SEXTEXPO

Video OTT: Best Practices and New Frontiers

Between 2010 and 2017, more than 200 OTT video platforms were launched in Latin America and the Brazil, which already occupies the 7th place in online video viewing and still has space to grow, has become one of the main market for this segment, with The presence of local and international players. In this panel we will know the current status of development, best practices and new technological frontiers, such as the use of cognitive computing technologies.

Chair: Jose Salustiano Fagundes, CEO, HXD OTT SOlutions

Founder of HIRIX Systems Engineering and CEO of HXD Smart Solutions - a Brazilian company that since 2007 has been "thinking and doing the new television", building cases with clients such as Caixa Econômica, Bandeirantes Communication Group, TV Globo, Climatempo TV, LG, Amazon Sat, Panasonic, Philips and History Channel, among others. He was vice-president of SUCESU (Society of Users of Information Technology and Telecommunications), evaluator of the Dorgival Brandão Award for Quality and Productivity in Software MCTI / PBQP / Softex and member of the Deliberative Council of the SBTVD Forum. He currently participates in the New Media Research Group of the Brazilian Society of Television Engineering (SET) and LabArteMidia-Laboratory of Digital Arts, Media and Technologies of USP.

Zalkind Lincoln

Cognitive Computing in Media and Entertainment Industry

Data from media consumption is rapidly growing in volume, variety and complexity. This digital data may be the most valuable asset the industry has. Let's explore how cognitive computing can harness insights that reside in all this data and make them useful for discovery, decision support and ways of interaction with clients.

Speaker: Zalkind Lincoln - IBM Global Markets Technical Leader

Software Engineer with experience in the Digital TV area, having participated in Coordination of software implementation projects for ISDB-T. He works at IBM leading companies to create disruptive solutions using technologies such as Cognitive Computing and Cloud.

Masaru Takeshi

Landscape of hybridcast in Japan

Hybridcast is the world’s first HTML5 based Integrated Broadcast-Broadband (IBB) system. Since its commercial launch in 2013, more than five million TV receivers have been deployed in Japan, and more than 20 broadcasters experiences offering service by Hybridcast. Hybridcast is capable to offer various services including second screen and VOD/streaming. Recently, MPEG-DASH is widely used to deliver audio-visual content over the Internet. In Hybridcast, handling of MPEG-DASH based delivery is standardized by the use of the technique called Media Source Extension (MSE) which is a set of APIs in JavaScript. A software called “dashNx” is developed to use it on TVs where available system resources are quite limited. “dashNx” can also be used on usual smartphones or tablets, which allows service providers to offer their services on second screens in a common way. In this talk, how MPEG-DASH works in Hybridcast, and some examples will be addressed.

Speaker: Masaru TAKECHI - Advanced R&D Department, NHK Engineering System Inc. and  NHK Science & Technology Research Laboratories

Mr. Takechi received B.E and M.E. degree from Tohoku University, Sendai, Japan in 1987 and 1990 respectively. He joined NHK in 1990. Since then, he studied many areas of broadcasting technologies at its STRL including satellite digital broadcasting system, multiplexing, and middleware and interactivity. Among them, his particular interest is middleware and architecture of interactive TV. His research contributed to receiver architecture and system design of Japanese interactive TV systems and Integrated Broadcast-Broadband (IBB) systems, namely BML, ARIB-J and Hybridcast. He has also been active for international standardization. He took a lead to create more than 15 ITU-R and ITU-T Recommendations and ITU-R Reports for interactive TV systems, IBB systems, and accessibility. He is Co-Chair of IRG-IBB which are in charge to develop Recommendations for interactivity and IBB systems at ITU-R and ITU-T. He also made a contribution to ISO/IEC JTC 1/SC2 to revise Universal coded Character Set (UCS, ISO/IEC 10646) 5th edition to add new symbols for UHDTV services in Japan to the UCS standard. Currently he is Senior Research Engineer at NHK Engineering System Inc. and works for implementation, deployment, and harmonization of Hybridcast.

flavio-foto2

Netflix Open Connect, the Netflix Content Server

To operate as a global provider of streaming movies and television series serving more than 100 million users, Netflix has invested in innovative technologies to provide a good access experience. In this talk we will learn about the Netflix Open Connect solution, a CDN installed on ISPs to allow users to access and watch content faster.

Speaker: Flavio Amaral - South America Network Strategist do Netflix

Graduated in Computer Science with a Master's Degree in Electrical Engineering from UFRN. Since graduation, she has been working in projects related to the Internet, starting as a fellow in the Department of Informatics at UFRN in 1994, when we connected several computers from the laboratory to the Internet. ? Works in the implementation of PoP-RN in 1996, project of RNP, where he held the position of network engineer and security. He was a professor at the Federal Technical School of Rio Grande do Norte from 1998 to 2000, where, in addition to teaching, he helped expand the institution's provider. In 2000, he joined Yahoo! Brazil as an operations engineer to start the site expansion project in Brazil and Latin America. Joined Netflix in May 2012, serving today as network strategist for Latin America, is a content winner for a region and a user experience.

Marcelo Zuffo

Hybrid Convergence Models OTT & Open Digital TV

OTT is an established concept in the audiovisual industry. New paradigms of distribution and consumption of access to digital media continue to emerge. We will focus our presentation on trends in hybrid models where there is the convergence of OTT technology with Digital Terrestrial TV.

Speaker: Marcelo Knörich Zuffo - Coordinator of the Interdisciplinary Center on Interactive Technologies University of Sao Paulo (USP)

Graduated in Electrical Engineering from the Polytechnic School of the University of São Paulo - EPUSP - (1988). Master, Doctor of the Polytechnic School. Visiting professor at the University of Calgary. Researcher at the Integrative Systems Laboratory and coordinator of the Interdisciplinary Center on Interactive Technologies. Chairman of the Superior Council of the Association of Polytechnic Engineers.

MarcelloAzambuja-Dojo

OTT Video: Globo Play and Globosat Play Cases

We'll talk about the learnings and challenges of the biggest media group in LATAM regarding two cases: Globo Play and Globosat Play, and the challenges in building such a technological platform.

Speaker: Marcello Azambuja - Director of Digital Platforms - Globo.com

Graduated in Electronic and Computer Engineering from UFRJ, MBA degree from COPPEAD/UFRJ, pursued a Management degree from Hardware and finishing his PhD in Artificial Inteligence/Computer Science from PUC-Rio. Joined Globo.com in 2003 as software engineer, was in the team of the first OTT launch in Brazil, Globo Media Center (2004). Currently Director of Digital Platforms at Globo.com, responsible for the development of Globo Play and Globosat Play.  

Luiz Bannitz Guimaraes

Building a Brazilian OTT video platform

In this session we will present the lessons learned to create and position Looke, a Brazilian platform launched in 2015, in the video OTT services market. With more than 10,000 titles cataloged, organized into 19 categories, Looke now has a base of approximately 600 thousand users who access the platform by SVOD and TVOD for rent or purchase of videos. Currently it promotes actions to consolidate itself among the Brazilian public and to expand its service in Latin America.

Speaker: Luiz Bannitz Guimaraes - Director of Content and Business for Looke

Lawyer, Economist and Business Administrator, worked in company like HBO Brasil, GEO Eventos, EMI Music. He is content evaluator and business development for Fitness Channel, and Director of Content and Business for Looke. He participates as a speaker in events of technology, digital distribution and audiovisual.

11h30 - 13h

Technology and Business | Room 12

How to reach New Generations of Audience in a Competitive Market?

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How to reach new generations of audience in a competitive market?

Technology is rapidly affecting in a way. This panel will be guided by the discussion on new ways of generation, distribution in the cloud, operations scanning, engagement via social networks and new business models. These bases for digital transformation coupled with the production of high value content for large audiences are a good recipe for attracting subscribers to their target audience. Companies that achieve billions of views of their content in a few months still need to deal with the growth of their audience within social platforms that reach different audiences with different ambitions need to work to increase their online audience. The sophistication of new interfaces and means of analyzing customer and media behavior brings a world of possibilities yet unexploited.

Chair: Hugo Nascimento, CTO AD Digital

Hugo has a degree in engineering and has worked for 12 years in PAY TV projects in various fields such as IPTV, DTH and cable TV in the most demanding markets, such as Germany, the United States, Mexico, Denmark and others. Cisco and Irdeto. In his career he worked in pre and post sales in projects involving multidisciplinary teams.

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Phygital: From Clicks to Bricks

In this hyper-connected world we live in, the more digital advances, the more customers look for unique experiences, personalized interactions, engagement, and relationships. For a long time, the message spread that the future would be dominantly digital, supplanting everything that was physical. However, there is a new path being explored, including by the digital giants, which is to act on both fronts (digital and physical spaces), it is a strategy of mixed approach, multichannel, with all the convenience of digital and preserving what There is better in the face-to-face experience.

Speaker: Karina Israel, CGO, YDreams Global

A solid background in project management and planning, acquired over several years of work with high profile Brazilian technology and interactive media companies. In 2002 finished a MA in Technology, Science and Society from Universidade de Salamanca and, at YDreams, manage a variety of commercial and research projects. Specialties: branding and identity, interactive consulting, innovations for events and advertising

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The new TV Globo in Recife: everything in IP

the presentation will address the solution that is being implemented in Recife and how it is being done in order to leave the site prepared for any new technology that may come to appear in TV Globo Recife, 4k, 8K in the next few years.

Speaker: Carolina Duca, gerente sênior de Tecnologia da TV Globo em Recife

Senior Technology Manager of TV Globo in Recife

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The role of Twitter in television viewing 3.0

Marcela Doria, Twitter's director of research for Latin America, talks about the new profile of the TV audience and how Twitter contributes to programs and broadcasters engaging relevantly with this audience. The executive also brings insights and trends of behavior in the Brazilian market.

Speaker: Marcela Doria - Director - Twitter Media Research LATAM

Marcela Doria, has been on Twitter since 2015, having played important roles as a media professional for more than 15 years in the domestic and international marketing research market. The executive, who today heads the Twitter Media Research area for Latin America, has worked in companies like Discovery Networks Latin America & Brazil and ESPN Brazil.

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Tangible Applications of AI Throughout Latin America, in the Media Sector & Beyond

Artificial intelligence ("AI") is already in commercial use in applications such as Apple's Siri, Amazon's Alexa, and Google's standalone vehicles. These applications use multiple cognitive mechanisms to process large amounts of audio and video (unstructured data) and provide, in seconds, results and knowledge equivalent to those that require dozens of humans much longer to deliver. AI applications are no longer limited to those offered by the Silicon Valley elite. A growing ecosystem is already offering the power of AI to businesses of all sizes.

Speaker: Manuel Monroy, VP Latam, Veritone

Manuel, Regional Vice President of Strategy and Business Development, is responsible for the expansion of Veritone to Latin America. He lives in San Francisco and has 17 years of hands-on experience in Silicon Valley. Prior to Veritone, Manuel was Director of Intel Capital, responsible for identifying and evaluating opportunities for the Diversity Fund. While at Intel, he was also responsible for developing applications that leverage Intel's Computer Vision technology. Manuel holds an MBA from UCLA and a BS in Industrial and Systems Engineering from USC.

11h30 - 13h

New Platforms and Infrastructure | Room 11

Next Generation Solutions for TVs, OTTs and VODs with IP Via Satellite

Next Generation Solutions for TVs, OTTs and VODs with IP Via Satellite

In the new context of satellite broadcasts, with the increasing use of IP Video and Audio IP and the beginning of change of concept of rent of MHz to render services in Mbit / s, Mbytes and in other possible business models and conditions Contractors, the main satellite operators will present their state-of-the-art solutions and technologies, applications, services and associated differentials for use by different companies in the audiovisual value chain, including the TV, OTT and VOD areas. The goal is that the audience has access to really new information.

Chair: JOSÉ RAIMUNDO CRISTÓVAM NASCIMENTO - Diretor Técnico na Unisat / Coordenador Técnico do MBA em TVD da UFF / Vice-diretor da SET Sudeste

He has been active in satellite communications since 1983, having headed up project teams on several occasions. Associate Director and one of the founders of UNISAT in 1990. He is the company’s technical director and a senior consultant to Brazilian and international companies. Before founding UNISAT, he worked at NEC, TELEBAHIA and EMBRATEL in the National and International areas, in communications via the Brasilsat and Intelsat satellites, having been a member of the Domestic Satellite Communications Department, known as SAT.He is an Operations Engineer in Electronics, from the School of Engineering of the UGF, a Graduate Degree from the UFF in Telecommunications, specialization courses in Japan (NEC, NTT and Anritsu) and in the USA (TCB – Thomson).

Jurandir

New applications in satellite DTH systems: VOD, multi-screens, hybrid systems

The presentation will address new applications complementing traditional DTH systems. The use of HEVC compression technology will enable the transmission of more advanced DTH systems, including 4 K UHD channels, multi-screen systems for users to watch on mobile devices in their homes, VOD systems, catch up TV and many others.

Speaker: Jurandir Pitsch - Vice President Sales - SES

Jurandir Pitsch is the Vice President of Sales and Business Development for the Latin America region, at SES. He is a telecom engineer, with more than 35 years acting in satellites business.

Ricardo Calderon 2

Innovative solutions for satellite IP broadcasts

With its extensive and flexible fleet of 39 satellites covering virtually the entire globe, Eutelsat also develops IP transmission solutions to boost the use of satellites. SmartBEAM, a multi-screen content distribution solution and SmartLNB, efficient connection for Machine-to-Machine (M2M) applications are 2 examples of developments in this area.

Speaker: Ricardo Calderón - Sales Director- Eutelsat do Brasil

Graduated in electronic engineering from Escola de Engenharia Mauá, he has 29 years of experience in communications by satellite, Broadcast and PayTV. He has been the Director of Sales at Eutelsat in Brasil since 2015

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Myths and Facts of TV Consumption

We'll look at some myths and facts about how today's consumers watch TV, and some market data.

Speaker: Edio Gomes - Technical and Operational Director of Hispamar Satellites

With over 38 years of experience in satellite communications and training in Telecommunications, IT and Business Administration, Edio Gomes occupies since 2004 the position of Chief Technical and Operational Hispamar Satellites. Previously, Edio has worked in various positions at Globalstar Brazil, Intelsat (in Washington, DC) and Embratel. Edio also holds an Executive MBA from COPPEAD.

William John Hemmings

MPTS via Satellite

We will present the project of Romantis Brazil on multiple Sports Channels traveling through Satellite to the ERBs ( radio base stations) of the Telecom Operator where they will travel to the end user through the LTE Broadcasting network that is adequate and designed for Video traffic with very low latency.

Speaker: William John Hemmings - Romantis Sales Director for Brasil

He worked as Director of Satellite Operators Loral Skynet and TELESAT and is currently Director of Romantis Brazil which is the representative before ANATEL of the Operator Satellite RSCC, which will be present in booth at SET EXPO 2017 with information on the satellite Express AM8 and How to bring TV Contribution in a single jump in C band of the 2018 FIFA World Cup in Russia.

Mauro Wajnberg

Telesat LEO Constellation

Description of the low-orbit satellite system to be launched by Telesat.

Speaker: Mauro Wajnberg - General Director of Telesat Brasil

Mauro Wajnberg has been working in the satellite communications industry for more than 25 years. He is currently serving as the Officer for Telesat Brazil, a subsidiary of Telesat Canada, the fourth largest global satellite operator. Prior to Telesat, Mr. Wajnberg was Director of Marketing and Products at Embratel´s satellite operator Star One. Previously, Mr. Wajnberg held several positions in major telecom companies focusing on services for the corporate market, including the deployment of the first VSAT networks in Brazil.Mr. Wajnberg holds an Electronic Engineering degree from the Military Institute of Engineering, Brazil, and an Executive MBA from Fundacao Getulio Vargas (FGV), Brazil.In addition to his activities in Telesat Brazil, Mauro Wajnberg is also the President of the Chapter Brazil of SSPI, the Society of Satellite Professionals International.

Marcio Brasil

Do you want to simplify IP Video operations and get robust transmission of video? Learn more about cell operations technology, satellites, and the latest innovations for the best IP Media class platforms.

Speaker: Marcio Brasil - Managing Sales Director of the INTELSAT Office in Brazil

Marcio Brasil began to act as Managing Sales Director of Intelsat of the Office of Brazil in August of 2010. Since July of 2015, he is Managing Sales Director of the Sales Office of Brazil. He is responsible for managing Intelsat's sales activities in Brazil. Before that position, Mr. Marcio Brasil worked for more than 20 years in the Telecommunications and Satellite Markets, having worked in management positions in Operations, Engineering, Project Management, Business Development and Sales. Mr. Brazil obtained a BSc. In Electrical Engineering / Telecommunications at PUC-Pontifical Catholic University of Rio de Janeiro, MSc. In Electronic Engineering / Telecommunications at Universidade Mackenzie in São Paulo and an MBA in Business Administration from Fundação Getúlio Vargas in Rio de Janeiro.

Geraldo Cesar de Oliveira

Satellite: Trends and New Applications

This is a very important moment for Satellite Operators. Several alternative transmission media, applications and technologies have emerged, and for this particular industry that takes around three years to specify their products and keep them alive for a period of 15 to 18,it is mandatory a correct evaluation of the New market trends (DTH, VOD, OTT, IPTV, HDTV, IOT, WI-Fi On Board ... etc).

Speaker: Geraldo Cesar de Oliveira - Product Manager - Star One Space Segment

Graduated in Electronic Engineering in 1985, in Telecommunications Engineering in 1986, Master in Telecommunications Systems Engineering at Pontificia Universidade Católica do Rio de Janeiro (PUC - CETUC-RJ) and MBA in Executive Marketing at the Brazilian Institute of Capital Markets - RJ).

11h30 - 13h

Showcase | Room 10

Dolby Vision HDR – Dolby Atmos for Home

In progress

14h - 15h30

Management and Workflow | Room 16

The Recipe for Innovation

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The Recipe for Innovation

Innovation has been important issue for midia companies. However, innovation development needs more than technological research, but also methodologies and entrepreneurship, mixing creativity, science and capacity of development. In this panel we will cover an innovation ecosystem through Lean Startup, Open Source Software, Emerging Technologies and Entrepreneurship.

Chair: Daniel Monteiro - Gerente de Pesquisa e Desenvolvimento - TV Globo

Gerente de Pesquisa e Desenvolvimento na TV Globo trabalhando com pesquisa e inovação desde 2000. Apaixonado por inovação e novas tecnologias, com muitos anos de experiência em desenvolvimento de software, hoje lidera um time que realiza pesquisas exploratórias e aplicadas principalmente nas áreas de mídias digitais, processamento de sinais, inteligência artificial, realidade virtual, computação, eletrônica e IoT.

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From Waterfall to Go Horse, from Agile to Lean

Over the past few years there has been a shift from more traditional software project methodologies to more agile and more sustainable practices. We are going to discuss some of these concepts by reflecting on different approaches to software development.

Speaker: Fabio Castro - Supervisor Executivo de Pesquisa e Desenvolvimento - TV Globo

R&D Executive Supervisor, he has led R&D teams in several projects but in recent years is dedicated to projects related to Digital Media. He is currently leading the development of GloboPlay for mobile applications and smart TVs.

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What's new for innovation on the Google platform?

Google offers a variaety of tools that can be the foundation for building innovative solutions such as TensorFlow, Cloud Vision API, Android Things and more. In this presentation, we'll take a look at what has already been done and what can be built using these solutions.

Speaker: Neto Marin - Developer Advocate - Google

Neto is a Developer Advocate experienced in mobile development, and working with Android since early releases. Based out of São Paulo, Brasil, Neto helps Brazilian developers to build high quality apps and be successful in Android ecosystem.

glauter

Startup Spirit & DISRUPTalks

The fourth Industrial Revolution is agile, democratic and connected, because it makes intense use of the Internet, social networking, artificial intelligence, augmented reality, cognitive computing, Internet of things and cloud computing. We live in the era of the creative economy, which explores the abundance of ideas, unlike the economy of years ago, based on scarcity. It is in this context that a kind of venture called startup gains strength and comes to make the world a better place to live. The startups feature a different look on sustainability, socio-environmental impacts and business ethics application. Regardless of whether we own a business or we are employees, be entrepreneurial and be disruptive is mandatory to impact and influence people and get success.

Speaker: Glauter Jannuzzi - Microsoft

Master in Systems Engineering and electronic commerce (IME), MBA in Business Management (FGV), Bachelor of Computing Sciences (UNESP), passionate about digital transformation, startups, financial education, people's management, sales and marketing, is the creator of the social startup Atitude Infinita that has managed to unite public power, private sector, academic institutions and society for an innovative and creative movement to foster entrepreneurship and the creation of an inclusive ecosystem , called Vale Digital. He has been working for Microsoft for ten years, where he has been through the areas of services, technology, sales and marketing. He published the book “Startup Spirit”, in May 2017 and works in the newest project DISRUPTalks. He is a co-founder of FlirtAR, a startup of Silicon Valley with innovative concepts and intense use of augmented reality.

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Speaker: Juliana Munaro - PEGN

Journalist graduated at PUC-SP. She works with television since he graduated in 2007. He has already produced reports for the local newspapers of Globo São Paulo, covered elections and participated in special projects at Globo, such as Flutuador and Respirar. She also worked as a reporter in Ribeirão Preto, in the county of São Paulo state. In 2015 she fell in love with entrepreneurship when she started working on the Pequenas Empresas & Grandes Negócios show (TV Globo). Today, she joined the love for undertaking and technology and presents the PEGN.TEC at the show. She is co-writer of the book DISRUPTalks (to be published on Nov, 2017).

14h - 15h30

Hot Session | Room 13

Switch-off: Lessons Learned and what lies ahead

Switch-off: Lessons Learned and what lies ahead

• What we can expect in the next 12 months in cities and regions as relevant as Rio de Janeiro, Belo Horizonte, Curitiba, Porto Alegre and the São Paulo hinterland, among others. • Looking forward, what is the view of the value of Digital TV in a new media context that exists today. • Research Institute’s view of the perceived value of Digital TV. What can free-to-air TV expect with the new media, through its own eyes. • Sinclair’s view of where free-to-air TV will go. The USA has already implemented Digital TV across a large stretch of the country. • With the new ATSC 3.0 standard, what do they expect to obtain from the evolution of free-to-air TV.

Chair: Fernando Ferreira - SET

Graduated in electronic engineering, specializing in Telecommunications, in Porto Alegre; has a graduate degree from the Kellogg School of Management, Northwestern University, in Evanston, Chicago. Participated on the Deliberative Council of the Forum of the Brazilian Terrestrial Digital TV System in the Broadcasting sector. Headed up the creation of digital TV broadcasters in Porto Alegre and Florianópolis, as well as other broadcasters in the same states (RS and SC).

Raymundo Barros

Speaker: Raymundo Barros - Director of Technology Rede Globo

Raymundo Barros is an Electronic Engineer graduated from the Polytechnic School of the University of Pernambuco. He holds an MBA from IBMEC / SP and a postgraduate degree in networks and telecommunications systems from Inatel. He began his career as a trainee at Globo Nordeste. Director of Engineering of Globo Nordeste and Director of Engineering of Globo São Paulo. In 2014, Raymundo Barros took over the Technology Direction of Rede Globo.

ANtonio Carlos Matelletto

Speaker: Antônio Carlos Martelletto - Presidente EAD - Be Digital

Holds a degree in Electrical Engineering/ Electronics from PUC-RJ, with a specialization in Telecommunications from UNICAMP. He has been an Executive Officer of the América Móvil group since 2008, having previously CTO at Vivax and having worked at companies like Globosat, Telebrás and Promon Engineering.

Dora Camara

Speaker: Dora Câmara - Commercial Executive Director Brazil - Kantar IBOPE Media

Dora Câmara has a degree in Social Communication from ESPM and an MBA in business management by the FIA. She has been in Kantar IBOPE Media for 31 years. In 2010, received the Professional Contribution Award - Specialized Services category of APP. In 2011, she was nominated for the Outstanding Professional Communication Award in the Research category promoted by the Brazilian Advertising Association. Currently, she has been working on multi-screen metrics solutions and simultaneous multimedia consumption.

Louis - Libin

ATSC 3.0 is Just The Beginning of a New Mobile Experience!

ATSC 3.0 is the natural progression to higher video and audio quality. It improves the viewing experience, there is higher compression efficiency, there is much more robust transmission for reception on both mobile and fixed devices, and there is more accessibility, personalization and interactivity. ATSC 3.0 also addresses the fast-changing consumer behavioral preferences and changes, providing TV content on a wide variety of devices. ATSC 3.0 will continue to add value to the broadcasting service platform, extending its reach and adding new business models – all without restriction of backwards compatibility with the legacy system. It is a new world, that we will explore next...

Speaker: Louis Libin - Sinclair Broadcast Group

Louis Libin is Senior Director of New Technology for Sinclair Broadcast Group. At Sinclair, Louis will be building out the SFN’s. Louis specializes in broadcast, new product development, and new media. Louis has worked in strategic development for advanced television in many countries. In the United States, Libin has advised on spectrum and FCC issues. Libin provides workshops on equipment and technology to international regulatory agencies. Louis chairs the advisory committee of the Advanced Television Broadcasting Alliance. Mr. Libin is the local frequency coordinator for the New York Region. Louis is involved in the ITU and has written numerous papers on spectrum.

14h - 15h30

Regulatory Issues and Standards | Room 12

Security and Copyright Integrity in UHD Content

Antonio Salles Neto 2016

Security and copyright integrity in UHD content

Traduzir Entendimento de riscos aos direitos autorais e à propriedade intelectual no uso irrestrito da neutralidade pela indústria ilegal. O crime cibernético age no mundo virtual. Invade, rouba em nuvem, faz receptação, revende o produto e se evade em velocidade próxima à da luz. Como inibir o crime virtual com processos jurídicos do mundo material, que reage na velocidade de pessoas e dos objetos rígidos ? 402/5000 Understanding risks to copyright and intellectual property in the unrestricted use of neutrality by the illegal industry. Cyber crime acts in the virtual world. It invades, it steals in the cloud, it receives, it resells the product and it evades in speed next to the light. How to inhibit virtual crime with legal processes of the material world, which reacts on the speed of people and rigid objects?

Chair: Antonio Salles Neto, Coordenador do Núcleo Inteligência Antifraude da ABTA

Pioneer in Cable TV in Brazil. Former CTO in companies such as NET, United Globalcom (LGI), Adelphia BR / Blue and Director of SETA-Brazilian PayTV Union. Coordinator of Anti-Fraud Intelligence Center at ABTA - cyber security for video content, since 2011.

Impacts of illegal IPTV operations on content production in Brazil

Market and regulatory vision of consequences on investments in content production, in the face of piracy threats in distribution.

Speaker: Marcelo Bechara - Director of Institutional Relations, Regulation and New Media - GLOBO Group

Marcelo Bechara is a lawyer with an MBA in Economic and Business Law from Fundação Getúlio Vargas and a specialization in Communication and Technology Law. He is a participant in the ILaw Program through the Berkman Center for Internet & Society of Harvard Law School. Formerly attorney-general at Anatel, member of the Internet steering committee in Brazil – CGI.br and the Board of Directors of the Information and Coordination Center of PontoBr. He was Legal Consultant to the Ministry of Communications, President of the Organizing Committee of the I National Conference on Communication, Vice President of the Consultative Council of the National Telecommunications Agency – Anatel, having also held office as a Member of the Fiscal Council of ECT – the Brazilian Postal Service. He is certified in Intellectual Property Law by the World Intellectual Property Organization Academy.

Igor Valerio

International Landscape - Illegal exploitation of copyright in IP networks

The vision of the film industry about how countries in Latin America and other continents are dealing with the illegal distribution of copyrighted content over the Internet.

Speaker: Ygor Valerio - VP Legal and Content Protection LTAM - MPAA - Motion Pictures Association

Lawyer, graduated in Law from Largo São Francisco Law School - USP, specializing in intellectual property by FGV-SP. Co-coordinator of the ABPI Copyright Studies Committee and Legal Vice President and Content Protection for Latin America at the MPA-Motion Pictures Association. Worked in companies such as Adobe, Nokia and Microsoft. Author of several articles in the areas of law, technology and intellectual property

Daniel-Pitanga

Digital Law and MCI - Marco Civil Internet

Risks to copyright and intellectual property in the distribution of UHD content on the Internet, under the understanding of law and MCI.

Speaker: Daniel Pitanga - Advogado / Associate - Siqueira Castro Advogados

Daniel Pitanga is a Media Lawyer with more than 11 years of experience in the field of entertainment, internet, and technology. Senior Lawyer Associate at Siqueira Castro Advogados. LLM (Master of Laws) in Information Technology and Telecommunications Law (University of Southampton/UK). Postgraduate Diploma in Intellectual Property Law (PUC-Rio). Postgraduate certificate in Entertainment Law (UERJ). Vice-Chair from the Interactive Entertainment and Media Committee from ITechLaw (International Technology Law Association). Secretary-General of the Industrial Property and Piracy Committee at Brazilian Bar Association, Rio de Janeiro Section. Former Secretary-General of the Copyright, Immaterial Rights and Entertainment Committee at Brazilian Bar Association, Rio de Janeiro Section. Member of the Brazilian Bar Association, Rio de Janeiro Section. Member of ITechLaw.

14h - 15h30

Technology for TV and Radio | Room 11

Brazilian Pioneering in Immersive Audio: Practical Experiences

Rafael Castro

Brazilian Pioneering in Immersive Audio: Practical Experiences

The focus of this panel will be to show how immersive audio production works in practice, from a broadcast point of view. We will take as examples the Rock In Rio 2015 which was the first live event made in 4k in the world, we will also address the Carnival of this year that was again pioneer in Atmos OTT broadcasting, besides live events we will also treat post-production tools. As an Introduction we will have a brief explanation about immersive audio status in the world.

Chair: Rafael de Castro - Regional Director, Latin America Dolby Laboratories

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Luana Bravo

Co-chair: Luana Carolina Bravo - Educational committee - SET

Electrician engineer with emphasis in electronics from the Faculty of Engineering São Paulo. Post graduate in Digital TV by Mackenzie University. She has been in the television business for over 10 years.Participant in the SET board since 2012, member of the Technical Reception Group (GT-Rx) of GIRED, member of the Market Module of the Brazilian Digital TV Forum and representative of ABERT in the Project UHD- Brazil .

Carlos-Watanabe

Speaker: Carlos Watanabe - Director for Emerging Markets at Dolby Laboratories

Carlos Watanabe is Director for Emerging Markets at Dolby Laboratories, the global leader in audiovisual entertainment technologies. For more than 50 years, Dolby has created audio, video and voice technologies that transform entertainment and communications on mobile devices, movies, the home and work.Carlos is an Electrical Engineer graduated from the State University of Campinas (UNICAMP), with an MBA from the Ross School of Business at the University of Michigan. He has more than 20 years of experience in technology, media and entertainment companies, and senior management consulting.

Gabriel Thomazini

Immersive Audio in Pay TV

With Immersive Audio being presented as a desired option in 4K broadcasts, this presentation will address the characteristics of using the Dolby ATMOS format in the Broadcast chain, sharing the impressions and challenges of this technology in Pay-TV.

Speaker: Gabriel Thomazini - Globosat Audio Coordinator

Working for over 30 years with professional audio, he was a recording technician and music content mixer, P.A and Sound Designer technician. For more than 15 years in the broadcast area, he has participated in projects for the audio infrastructure of major events such as Olympics Games, World Cups and International Shows. Participated in the development of mobile units, television studios and IP infrastructure projects for professional audio and automation systems. Member of AES since 1998, holds lectures and workshops promoting new techniques and technologies for audio production He is currently the Audio Coordinator for Globosat, considered the largest cable TV programmer in Latin America.

Carlos Ronconi

Dolby Atmos at Rio Carnival

First worldwide broadcast with remote mix using Dolby Atmos. More than 40 channels canalized from the Sambódromo to the Globo studios in Jacarepaguá, mixed with Dolby Atmos technology.

Speaker: Carlos B. Ronconi - Assessor Técnico - Grupo Globo

-- Technical Advisor at Globo Studios where he works in the audio area.He participated in the deployment of various audio technologies for live and sound post production, from the first audio workstation to the Mobile Audio Unit. Coordinates the audio of events and broadcasts of Entertainment such as Carnival, Roberto Carlos Special, Child Hope, Rock In Rio, Brazilian Day, etc. Graduated in Cinema from Gama Filho University and studied Electrical Engineering at the Fundação Valeparaibana de Ensino, São José dos Campos, SP. Graduated in Music (Classical Piano) by the Santa Cecilia Conservatory, also of SJC. He also worked at the Instituto de Atividades Espaciais, Transamérica Studios and Som Livre.

Rodrigo Meirelles

Immersive audio in Drama

Among the experiences recently performed by Globe TV in Dolby Atmos, dramaturgy is a highlight. Experimental mixes of clips from TV series directed to Dolby Atmos Home were the first performed in Latin America. Get from a single mix to generate an immersive experience to a large number of viewers promotes a change of scenery in the sound for TV that we have not seen since the implementation of the stereo. The purpose of this presentation is to discuss creative opportunities and impacts on workflows that the technology imposes on drama, from soap-opera to tv series, in the context of multiple platforms and the consumption of immersive content in soundbars and headphones.

Speaker: Rodrigo Meirelles - Sound Supervisor - TV Globo

Rodrigo Meirelles is Executive Supervisor of Audio of Globo. He holds a degree in Electronic Engineering and Computing, Recording and Phonographic Production and has a Masters in Education and Media. For 16 years in the audio market, he began his career as an engineer in music production studios in Rio de Janeiro, in maintenance, installation and projects of audio recording studios, he was an instructor and founder of the ProClass training center, a pioneer in official certifications In Pro Tools and Avid in Brazil, and in TV Globo, was responsible for the area of post-production from 2009 to 2014. Today he is responsible for the Entertainment Audio Production area (Estúdios Globo). He was a university professor for 8 years teaching courses in Phonographic Production, Audiovisual Production, Radio and TV and Graduation in Cinema.

14h - 15h30

Showcase | Room 10

Dolby Vision HDR – Dolby Atmos for Home

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SHOWCASE

Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).

Dolby Laboratories - Brazil

16h - 17h30

Regulatory Issues and Standards | Room 16

The Role of the Technology Area in the Analog Switch-off Process and the Start of the 4G / LTE in the 700 MHz Band

Rafael Leal

The Role of the Technology Area in the Analog Switch-off Process and the Start of the 4G / LTE in the 700 MHz Band

This session will discuss technical aspects related to the analog TV switch-off, issues related to the various channel reassignments for clearing the 700 MHz band as well as discussions about the actions preceeding and following the activation of 4G / LTE in this band across the country. We will have the participation of the professionals who are heavily involved in all these processes that will be able to share with the public their recent experiences on these three fronts: switch-off, repacking and activation of 4G / LTE in the 700 MHz band.

Chair: Rafael Leal - TV Globo

Rafael Leal holds a degree in Telecoms Engineering from INATEL, a graduate degree in Business Administration from the FGV-SP and an MBA in Project Management, also from FGV-SP. He has more than 10 years’ experience in television engineering, and has been working for 8 years at TV Globo. He worked for 6 years in support and technical interface area with affiliated station, having dedicated himself to regulatory matters and having worked closely with the analog TV disconnection and digital signal expansion processes throughout Brazil. He is deputy coordinator for the Market Module at the FBTVD (the Brazilian Digital TV Forum), coordinator of the SET Switch-Off Working Group and a member of the GT-Rm (Reallocation Technical Group) of the GIRED.

Carlos Cauvilla

Analog Switch-off in Brazil- How to conduct

Will be addressed in this presentation some points on how to prepare for the switch-off of analog signals including digital coverage assessment, training of technical staff and dissemination of actions. What are the roles of engineering in the pre- and post switch-off periods. How should the technology support other areas in the process of awareness of the erasure of analog signals?

Speaker: Carlos Cauvilla / Diretor de Tecnologia de TV / Rede Anhanguera

Engineer with an MBA in Business Management and Technology Management. Currently holds the position of Director of TV Technology at Anhanguera Network, where he is responsible for the operation, projects and implementation of technologies aimed at the Media TV business. Actively participating in its third analog disconnection in Brazil, in the Goiânia cluster.

WHAT SHOULD I KNOW ABOUT THE BEGINNING OF THE 4G / LTE OPERATION IN THE 700MHz BAND?

This presentation will cover the main points related to the beginning of the 4G / LTE operation in the 700 MHz band in Brazil, in relation to the coexistence with the TV transmissions in the adjacent band. The preventive and corrective measures adopted to avoid possible problems of harmful interference will be described, highlighting the most important aspects to be followed by the broadcasters.

Speaker: Luiz Fausto - Regulatory Strategy Specialist for Globo TV Network

Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Deputy Director of the Technology Board Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.  

Mara Ballam

The Electronic waste, sustainability, obligation, responsibility ...

Mara Ballam, from ABREE - the Brazilian Association for Electro electronics and Home appliances Recycling - will address the challenges of the electronics sector for the implementation of reverse logistics and its environmental, social and economic impact.

Speaker: Mara Raquel Ballam - Executive Manager of ABREE

Data Processing Technician from ETEC. Technical Undergraduate Degree in Telecommunications from the FATEC. Bachelor in Law from the SBC Law School. Graduate degree in Environmental law from PUC. MBA in Sustainability from the FGV. Specialization in Corporate Social Responsibility from the FGV. Leading auditor in Quality and the Environment from the IRCA. Specialization in Six Sigma, at Green Belt and Black Belt level. 15 years’ managerial experience in the fields of Quality, the Environment, Occupational Health and Safety, in addition to having developed projects in the fields of the Environment and Sustainability within the industry. Has played a significant role at governmental level through the associations of the electrical, electronic and household appliance sector, involving a series of issues, especially reverse logistics and in supporting the legislation for the control and reverse logistics of batteries and wet cells. Management of corporate social responsibility departments, especially in social projects for the FIFA World Cup in Brazil and with different organizations like UNICEF and the WWF.

Fernando  Gomes de Oliveira EAD

Repacking of tv channels

The repacking may require changing the antenna, transmitter, filters, etc., and each project is different. As part of the government bid, buyers of this frequency band have the responsibility of redistributing 1034 TV channels, following the analog TV shutdown schedule, which will be completed by the end of 2018, when the spectrum will be released for the activation of the the next generation of mobile broadband.In this presentation we will cover the main stages of this process.

Speaker: Fernando Gomes de Oliveira - Management and project planning - Be Digital

Fernando Gomes de Oliveira has been working in the telecommunications and broadcasting sector since 1996, promoting technical solutions to the main TV stations, pay-TV operators and local Internet providers.At Be Digital, he is responsible for the management and planning of TV channel repacking projects with the goal of releasing the 700MHz band, enabling the implementation of 4G / LTE networks.

16h - 17h30

Technology and Business | Room 13

Broadcasting Market: the Uncertainty facing the Digital World

Broadcasting Market: the Uncertainty facing the Digital World

In the second half of the 20th century, open television reigned alone in entertainment for the masses. But, the century has changed ... and the game too! The Internet, which started shy with magazine face, now has billions of hours of music and video, even in 4k!. And every hour that passes thousands of hours add to this infinite collection. And you watch as you wish: at home, on the bus, on the cell phone and ... on the TV itself. And to complicate, you also watch for free. Like on open TV! How not to lose this game? How do we keep that audience which takes decades to conquer? How to attract younger, fleeing from the TV couch? What type of content, what kind of programming only open TV is able to offer? Is multiplatform a solution? How to use the internet in our favor? These are some of the many issues that challenge the future of open tv.

Chair: PAULO CANNO - Technology Director - Rede Gazeta Network ES/ SET

An Electrical Engineering graduate from the São Carlos School of Engineering of the University of São Paulo and a graduate degree in Enterprise Management from the FGV. He was involved in the design and installation of radio and TV transmission systems between 1976 and 1984, as the engineer in charge at Sociedade Nacional de Eletrônica. From 1984 to 1986 he worked at Engesa Eletrônica, where he was in charge of the component quality control laboratory. He has been with Rede Gazeta in the State of Espírito Santo (a Globo Network affiliate) since 1986, where he is Technology Director with responsibility for the entire technology infrastructure that supports the group’s television and radio broadcasters.

Luana Bravo

Co-chair: Luana Carolina Bravo - Educational committee - SET

Electrician engineer with emphasis in electronics from the Faculty of Engineering São Paulo. Post graduate in Digital TV by Mackenzie University. She has been in the television business for over 10 years. Participant in the SET board since 2012, member of the Technical Reception Group (GT-Rx) of GIRED, member of the Market Module of the Brazilian Digital TV Forum and representative of ABERT in the Project UHD- Brazil .

fotodani_congressoSET

Digital Transformation – The Path to Innovation

We’re currently in a moment of change: disruptive models have created a public with new unhabits and new requirements, in a way that media companies need to worry about delivering a personal experience to users in multi-screens, while also revising their business approach to both commercials and the PayTV industry. Follow AD Digital in this discussion about the pillars of this transformation and new business strategies for the future (2020 Vision).

Speaker: Daniela Souza, SVP on AD Digital

Founder of AD Digital, she joined the Media and Entertainment market in 1994. She’s an invited speaker on the main events related to content creation, management and distribution, to share her view on market and future trends. Daniela’s part of the board of directos of SET for more than 10 years and is responsible for some of the new concepts present on Brazil.

Speaker: Rodrigo Navarro Marti -Multiplataform Director - SBT

Graduated in Business Administration from Fundação Getúlio Vargas with an MBA from FIA. He has worked for 10 years in Consumer Goods company "Unilever", has more than 15 years of experience in media companies, "SBT", "Abril", being responsible today by SBT's Multiplatform Board.

Akihiko Chigono

Future Prospect of Broadcasting Service

The environment around the broadcasting is changing rapidly. IT technologies are penetrating to the broadcasting industry and NHK, along with other broadcasters, has to adapt this situation. This presentation introduces the current situation in broadcasting industry in Japan and how NHK is dealing with it for keeping initiative as an advanced media service provider.

Speaker: Akihiko Chigono - Executive Director, Chief of Engineering NHK (Japan Broadcasting Corporation)

Mr. Chigono joined NHK in 1977. After working for the Program Engineering Division, he became the Head of the Engineering Administration Department in 2006. Then he became the Director of Engineering Administration Department in 2010. He played a key role in the immediate recovery of the broadcasting network after the Great East Japan Earthquake on March 11, 2011. In the same year, he led and managed the digitalization of terrestrial television network in Japan, and successfully supervised the completion of the analog switch-off in March 2012. He transferred to the NHK Media Technology and became the President/CEO in 2013. Since 25, April 2017, he is the Executive Director, Chief of Engineering of NHK. He is currently responsible for engineering and information systems & security including the development and implementation of next-generation television services.

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Speaker: RODRIGO NEVES - Adviser and former President of AESP

RODRIGO NEVES, journalist specializing in radio journalism. Currently holds the position of General manager at Grupo Bandeirantes de Comunicação in the city of Campinas, SP, which consists of four radio stations, a television station and a daily newspaper. From July 2011-July 2015, he was president of the AESP, the Association of Radio and Television Stations in the State of São Paulo, the first industry association in Brazil and the most important regionally speaking, and presently holds the seat as 2nd Member of the Board of the association. He is Regional Vice President Regional of Amcham Campinas, a Member of the Board of the Centro Infantil Boldrini, the charity children’s cancer and hematology hospital; SERTESP – the Union of Radio and Television Companies in the State of São Paulo and the Centro Corsini, a highly complex shelter for children and adolescents.

16h - 17h30

Hot Session | Room 12

The Technology of Independent Content Production – BRAVI

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The Technology of Independent Content Production

The independent content production is increasingly present in various display modes. And only an excellent script, direction and actors are not enough for the success of an audiovisual work. In this panel producers will discuss the technological challenges for the production and delivery of content in multiple screens.

Chair: Celso Araujo- Director Cinema/SET- Director LINK Multisserviços Eletroeletrônicos

He joined TV Globo in 1973, where he worked for 40 years at the Central Globo de Engenharia, in Rio de Janeiro. He spent more than 12 years in maintenance, during which he had the opportunity for development in various sectors of the television maintenance, such as cameras, lenses, video, audio, switchers, routers, and even the management of systems and crews for production operations in sporting events, shows, World Cup and Olympics. Since 2013 acting as Entrepreneur, Business Consultant in the area of TV Technology and providing Seminars and Workshops with SET at its regional events, to the IAV (Audiovisual and Video Institute of São Paulo).

Esdras Miranda

Co-chair: ESDRAS MIRANDA DE ARAÚJO – Northeast regional director / SET - Technical and Operational Manager / Jangadeiro de Comunicação.

He holds a degree in Electrical Engineering (Electronics), a graduate degree in Maintenance Management from the Polytechnic University of Pernambuco (UPE); and a graduate degree in business management from the Getúlio Vargas Foundation (FGV). He began his broadcasting activities in 1994 in FM and TV Tribuna (a BAND group affiliate in the state of Pernambuco). In 1999, he witnessed the birth and implementation of TV Guararapes (a BAND group affiliate in the state of Pernambuco). In 2003, he took over the Technical and Operations Division of the AM / FM Radio Club in Pernambuco. He is currently the Technical and Operations Manager of the Jangadeiro Communication System, with two TV stations affiliated to SBT and BAND (located in the state of Ceará) and of the Jangadeiro Radio System consisting of 8 FM broadcasters.

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Speaker: Tiago Mello - Partner - Boutique Filmes

Executive Producer of the series 3%, the first original series by Netflix in Brazil. Co-creator and executive producer of the series “Zoo da Zu” (nominated for the 2015 International Emmy Awards, Discovery Kids), “Extraordinary Experiments” (Cartoon Network) and the cartoon S.O.S Fada Manu” (Gloob). Also responsible for the executive production of Gigantes do Brasil – Giants of Brazil (a fiction co-production with the History Channel), Cinelab (NBC Universal), Lowrider Brasil (Discovery Channel), A Grande Luta, series (HBO), among others works. Tiago Mello was responsible for the Escola Pra Cachorro (Doggy Day School) (TV Cultura/Nickelodeon/TV Ontario), one of the first co-productions between Brazil and Canada. With TV Globo and Cartoon Network, he was at the command of the animated series, “Sitio do Picapau Amarelo” (Yellow Woodpecker Farm). He was also creator and producer of “Julie e os Fantasmas” (Julie and the Phantoms) (Band/ Nickelodeon), nominated for the 2012 International Emmy Awards. As Executive Producer, he also produced the series Descolados (MTV) and Brilhante (Brilhante F.C.) (TV Brasil).

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Speaker: Sabrina Nudeliman Wagon - Diretora e Co-fundadora da ELO COMPANY

Extensive experience in audiovisual distribution and programming in Brazil and overseas. Holds a degree in Business Administration, with a specialization in communication and leadership, and strategic consulting experience at McKinsey. She has taught classes at the Getulio Vargas Foundation, FAAP and others. She has also given talks at the Cannes Film Festival about audiovisual distribution audiovisual, been part of the jury and pitching at the São Paulo Secretariat, TV Cultura and has drawn up cultural/social projects.

Marcio_Yatsuda

Speaker: Marcio Yatsuda - Presidente da Movioca Content House

President of Movioca Content House, TV and cinema producer specializing in branded content and storytelling and a professor at the Academia Internacional de Cinema, São Paulo. Holds a degree in applied and computer mathematics from Unicamp, and several specializations in Administration, Executive Production Leadership and People Management. Was co-founder and president of Kaizen, an IT integration company, from 1996 to 2012, elected the “Best IT & Telecom Company to Work for in Brazil” by “The Great Place to Work Institute” in 2007, having been acquired in 2010 by Chilean company, Sonda IT, Latin America’s largest IT company. With extensive experience in international business, in addition to Movioca, he is an investor and adviser to MW8 Soluções, a technology company, and works as an adviser to other companies.

16h - 17h30

Technology for TV and Radio | Room 11

HDR Master Class – SMPTE

Chair: Paulo Henrique Castro - Technology and R&D Director - TV Globo

Engineer by the Pontifical Catholic University of Rio de Janeiro in 1996 (PUC-Rio). Working with Globo since 1996, where started on an internship program. Responsible for the standardization of the Digitial TV in Brazil. -Coordinator of the Audio and Video Coding Working Group of the SBTVD Forum. -Chairman of the ABNTCommitee for Digital TV (Associação Brasileira de Normas Técnicas, Brazilian ISO Branch). -Contact point for Subgroup A – Specifications, on the Brazil-Japan Joint Work Group for Digital Television iniciative -Member of SET (Sociedade Brasileira de Engenharia de Televisão) since 1996. Also a member of many societies of IEEE(CommSoc, BTS, MTT, CE) and SMPTE

Joel_Pic - Professional

SMPTE: the next century

This session will open with a very brief discussion about SMPTE and its plans for its next century from the perspective of the Society’s three pillars, Standards, Membership, and Education.

Speaker: Joel E. Welch - Director of Education- SMPTE

Joel E. Welch is a senior Learning & Development (L&D) professional who has built a career helping people and organizations grow and advance. Joel has demonstrated the ability to develop effective strategies, building technical and leadership learning programs from the ground up while keeping an eye on initiatives of greatest strategic impact. His systemic organizational view and skill at lateral thinking help ensure the impact to the whole organization is considered and collaborative processes are utilized. Mr. Welch is currently Director of Education for SMPTE. Previously, he’s held a number senior L&D leadership positions. Joel was Director, Certification and Program Development from 2002 to 2007 at SCTE. He was a key member of the core start-up team of 28 employees as National Leadership and Technical Training Manager at Optus Vision based in Chats wood, NSW, Australia, helping to grow the organization from 28 to 2,700 employees in 18 months. It is believed that during this period Optus Vision and its technical training programs enabled the company to become the first in the world to deliver television and telephone services over a single coaxial cable. Mr. Welch’s

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High Dynamic Range Master Class

The session continues with the highly popular “High Dynamic Range (HDR) Master Class”: The hottest new development in viewing experience, High Dynamic Range (HDR), became real this year by landing in consumers’ homes. HDR adds a level of realism that is unlike any other new image enhancement. This master class explores, in depth, what HDR is and its impact on the immersive viewing experience. The HDR schemes, based on perceptual quantizer (PQ) and hybrid log gamma (HLG) transfer functions, and how they impact the broadcaster workflows will be explained. Other topics covered include dynamic versus static metadata, interoperability, backwards compatibility, as well as the state of HDR standardization will be discussed.  

Speaker: Matthew Goldman - Senior Vice President Technology at Ericsson / Fellow & President of SMPTE / Senior Member at IEEE

Matthew Goldman is Senior Vice President of Technology, TV & Media, at Ericsson, where he is focused on video processing and media delivery solutions. He has been actively involved in the development of digital television systems since 1992. He was a prominent participant in the Moving Picture Experts Group where he helped create the MPEG-2 Systems and DSM-CC standards, and he continues to be influential in other industry organizations including the Society of Motion Picture and Television Engineers (SMPTE), the Alliance of IP Media Solutions (AIMS), the Ultra HD Forum, the Digital Video Broadcasting project, the Advanced Television Systems Committee, and the Society of Cable Telecommunications Engineers. Four of his projects have been later recognized by Technology & Engineering Emmy® Awards. Mr. Goldman received bachelor (high honors) and master of sciences degrees in electrical engineering from Worcester Polytechnic Institute. He holds six patents related to digital video transport. A SMPTE Fellow, he is also a senior member of the IEEE and an inductee of the Academy of Digital Television Pioneers. Mr. Goldman is currently serving as the President of SMPTE.

16h - 17h30

Showcase | Room 10

Dolby Vision HDR – Dolby Atmos for Home

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SHOWCASE

Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).

Dolby Laboratories - Brazil


Wednesday – Aug. 23, 2017

Printable version or save as PDF

ROOM  16 ROOM  13 ROOM  11 ROOM  12 ROOM 10
8h30 – 9h10 Breakfast offered to subscribers inside the rooms
9h – 11h
Regulatory Issues and Standards
Accessibility: Closed Caption, Brazilian Sign Language (LIBRAS), Audio Description and Updating of Standards
Caio Klein
Hot Session
Consumer Habits and the Future of Media
Roberto Franco
Innovation and Disruptive Technologies
Innovations in the industry of Cryptocoins, Games and Startups
José Dias
Technology and Business
The Subscriber TV Market and OTT in Brazil
Claudio Borgo
Showcase
Dolby Vision HDR | Dolby Atmos for Home
11h30  – 13h
Management and Workflow
IP Live Production: Status, Evolution and Best Practices
José Antônio Garcia
Technology and Business
Internationalization of ISDB-T
Luiz Fausto de Souza Brito
Technology for TV and Radio
AM Radio Migration and the Revision of the Technical Regulation
Eduardo Cappia
Technology and Business
Subscriber TV / VoD and OTT
Maurício Donato
Showcase
Dolby Vision HDR | Dolby Atmos for Home

BREAK

14h – 15h30
Regulatory Issues and Standards
Drones: flying Legally
Francisco Peres
New Platforms and Infrastructure
Evaluation and Quality Control of IP Distribution
Gilvani Moletta
Technology for TV and Radio
FM in Mobile and Radio in Car Panel – Pathways to the Future of Radio
Marco Túlio Nascimento
Technology and Business
Future of Multiplatform TV Monetization
Marcelo Souza
Showcase
Dolby Vision HDR | Dolby Atmos for Home
16h – 17h30
Content Production
Drones: Flying Real
Eduardo Bicudo
New Platforms and Infrastructure
Cloud and Virtualization
Alexandre Sano
Technology and Business
Migration of Radio and the Market
Rodrigo Neves
New Platforms and Infrastructure
Lives Broadcast (360 4K and 8K) on Social Media – saving on SEO, Ads and Resources (demo live 360 4K)
Rodrigo Arnaut
Showcase
Dolby Vision HDR | Dolby Atmos for Home

Wednesday – Aug. 23, 2017

Schedule Lecture
Schedule Lecture

9h - 11h

Regulatory Issues and Standards | Room 16

Accessibility: Closed Caption, Brazilian Sign Language (LIBRAS), Audio Description and Updating of Standards

Caio_SET 01

Accessibility: Closed Caption, Libras (Brazilian Sign Language), Audio Description and Update Standards

The issue of accessibility is increasingly present in the daily lives of broadcasters. According to IBGE, 6.2% of the Brazilian population (13 million people) have some type of disability. In recent years, Brazilian legislation is advancing inclusion measures so that everyone has access to information, culture and leisure. This panel will address the issue of accessibility in all its forms as closed captioning, Libras (Brazilian Sign Language), audio description, and also present the rules governing the adoption of these services by broadcasters. We will present practical solutions implemented and discuss the technologies available in the market.

Chair: Caio Augusto Klein - Gerente Executivo de Operações da RBSTV/ SET

Electrical engineer graduated at UFRGS (Federal University of Rio Grande do Sul), post graduated in Business and People Strategic Leadership at ESPM-RS. Initiated his career at RBS as the Technical Coordinator of RBSTV Uruguaiana. Afterwards, he returned to Porto Alegre, where he worked in projects of RBS new facilities, such as RBS Video São Paulo and RBSTV Santa Cruz. Then, for 10 years, Caio was the Technical Director of TVE-Rio Grande do Sul. In 2005, he returned to RBS to be the Technical Manager of the Group's radio stations. During this time, he participated on the news coverage of the 2006 and 2010 FIFA World Cups, the 2008 Summer Olympic Games and the 2006 and 2010 FIFA World Cup Clubs, events where he was responsible for the RBS Group's logistic. In 2009, Caio returned to RBSTV Porto Alegre as the Operations Executive Manager and also participated on big coverages, like the 2014 Brazil's FIFA World Cup.

Accessibility: Concepts and Rules

In this speech, we will present the fundamental concepts of accessibility in television, as well as the rules governing the provision of such services in the Brazilian broadcast television.

Speaker: Luiz Fausto - Regulatory Strategy Specialist for Globo TV Network

Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Deputy Director of the Technology Board Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.  

Raphael Oliveira Barbieri

Solutions for Closed Caption

To meet the growing demand for hidden caption generation, new technologies for the generation of this content are increasingly necessary.. This lecture will address the advantages and disadvantages of Voice Recognition and Stenotype systems, what software and hardware solutions are required, and examples of scenarios for the generation and transmission of Closed Caption in the baseband (SD / HD-SDI) and compressed (ISDB-Tb distribution).

Speaker: Raphael Oliveira Barbieri - Gerente de Produtos - EiTV Entretenimento e Interatividade para TV Digital

Raphael Barbieri holds an MBA in Project Management from FGV (2014) and holds a degree in Computer Engineering from UNICAMP (2007) with emphasis on industrial systems and processes. He is currently studying for the Electrical Engineering Faculty of UNICAMP, Member of the Technical Module of the SBTVD Forum and Product Manager of EiTV, where he works since 2007 with the study and development of new hardware and software technologies for the Brazilian digital TV system ( SBTVD).

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Closed Caption, Libras and Audio Description on live programming

Leandro Fernandes presents the Case Debate RBS TV RS during the 2016 elections. A simultaneous broadcast of 12 debates, with features of closed caption, Libras and audio description.

Speaker: Leandro Duarte Fernandes - General Programming Coordinator, RBS TV

Leandro Fernandes holds a Bachelor's Degree in Business Administration from PUC-RS with an MBA in Production Engineering with emphasis on Innovation and Quality from UFRGS. He has solid experience in maintenance, engineering and operations with 18 years of experience in television stations. Already managed areas of Technology, Network Expansion and Administrative. He is currently responsible at RBS TV RS for the General Coordination of Programming and Exhibition.

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Infrastructure for accessibility

Infrastructure approach to provide accessibility features and framework requirements in standards guidelines. Work scenarios as a main station.

Speaker: Marcos Luis Padeti Junior - Coordenador técnico - Record TV

Bachelor in Industrial Design with emphasis on product design by Oswaldo Cruz (2005) and Management of Information Technology (2014) extension in Project Management by FIAP (2017). Coordinator of systems of exhibition, 14 years in Record TV, always in the department of programming and exhibition, working with project development, market analysis and maintenance.

9h - 11h

Hot Session | Room 13

Consumer Habits and the Future of Media

Consumer Habits and the Future of Media

This panel will promote a debate on the future of the media and audiovisual market.In the discussion, will be approached subjects of extreme importance and relevance, among them: How are the habits of consumption being transformed? Which emerging technologies and media will prevail? OTT services replace or complement the traditional? What are the results in terms of penetration, and audience? Profitability is still exclusive to traditional models?

Chair: Roberto Franco - Head of Institutional and Regulatory Affairs - SBT

Graduated in electrical engineering with focus in electronics and telecommunications by the Federal University of Bahia and Post in Marketing and Business Management by FGV and ESPM. During the course of his career, he was responsible for the design and implementation of several radio and television companies in Brazil. He was President of SET - Brazilian Society of Television Engineering - from 2002 to 2008 and President of the Brazilian Digital TV System Forum from 2005 to 2008 and from 2015 to 2017. After this period he joined the Council of both Entities . In 2009 He was a member of ANATEL's Advisory Board. In August 2012 took office in the Social Communication Council until 2017 and is currently Head of Institutional and Regulatory Affairs of SBT.

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Speaker: Alberto Menoni, Head of Broadcast, Media, Entertainment and Telecommunications - Brazil - Google

Business executive with broad experience at prominent companies such as [X], Google, Microsoft, Rio Tinto Alcan and AT&T having built up a solid international career in sales, marketing and partnerships. A successful entrepreneur too, with 8 years leading the fast growth of a Brazilian technology company, Auteq.

Speaker: Gregor McElvogue - Director - Video Offerings - IBM Cloud

As an IBMer for nearly 20 years, Gregor has held various technical and managerial positions within IBM Corp US, most recently serving as Global Solutions Manager for the IBM Media and Entertainment industry group, where he managed solution design, sales enablement and business partner interactions for IBM B2B and B2C solutions in the media sector. An expert in management and distribution, Gregor successfully bridges the divide between technical development and business operation. He is well-versed in understanding client requirements and translating them into custom, specific solutions that deliver against ROI and business process targets. Gregor received his MBA in Business Administration at London Business School.

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach (NAB)

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

9h - 11h

Innovation and Disruptive Technologies | Room 11

Innovations in the industry of Cryptocoins, Games and Startups

José Dias

Innovations in the industry of Cryptocoins, Games and Startups

This meeting will show how the Forex and Cryptocoins are revolutionizing the global financial ecosystem.How to make money with Cryptocoins. Learn how to lead a Startup to success. And how is the revolution of the Games industry in Brazil and abroad.

Chair: José Dias - CEO Mixmedia - Content Production Director -SET

He has dedicated himself over the last 40 years to Television Engineering and Production Techniques and to the study into the use of computers to give a more dynamic visual aspect and the sophisticated techniques for generating images and special effects for TV and the cinema. Between 1979 and 1984 he was leader in the development of the Computer Graphics Technology that revolutionized the visual aspects of the Globo Television Network in the 1980s.

FOTO FERNANDO CHAMIS

Games: Learn more about the game market in Brazil and the World

In this presentation, Fernando Chamis, CEO of Webcore Games and President of Abragames (Brazilian Association of Game Developers) shows data, examples, technologies and curiosities about the gaming market in Brazil and in the World.

Speaker: Fernando Chamis - Presidente da ABRAGAMES - Associação Brasileira dos Desenvolvedores de Jogos Digitais

Cidinaldo Boschini

How to make a Startup a success

One need not necessarily have the solution developed ... There is no business with potential where the market is small ... You can not manage what you do not measure. What is important to make a successful startup?

Cidinaldo Boschini - CEO | 2C Turnaround Consulting & Associates

Specialist in Turnaround with over 11 years of experience in area. Developed Reorganization projects in more than 80 companies throughout Brazil. Also Angel Investor in technology Startups, Entrepreneur & Venture Capitalist.

Octavio Moura

Cryptocoins

Focusing on the Cryptocoins market, this meeting aims to provide participants with a simple and deep understanding of the complex change that has taken place in the global financial ecosystem. It will be addressed issues of collective interest, which aim to show when this movement began, what the reasons, the main consequences and how to take advantage of this new form of financial communication, which has gained supporters every day around the world.

Speaker: Octávio Moura - Trader em CriptoMoeda

Graduate in History and Post Graduate in Clinical PsychoanalysisSpeaker and human developer began his first contacts with the market of Cryptocoins in 2011 giving lectures on the subject throughout Brazil.

William Soares

Forex (foreign exchange)

The ease of trading apps enables you to invest even with little experience. Discover one of the markets that can be part of your investment portfolio from now on. FOREX - What is it? How it works? The foreign exchange market, or FOREX "foreign exchange" is the world's largest market in terms of money traded daily, with more than 5 trillion dollars transacted daily. How do you trade FOREX?

Speaker: William Soares - Forex Trader

Technician in Real Estate Transactions, Specialist in Investment Management and Professional Coach.

9h - 11h

Technology and Business | Room 12

The Subscriber TV Market and OTT in Brazil

The technology behind the New Pay TV

Customers are changing the habit and the way they consume Video and Entertainment for the model "Anytime, Anywhere". Pay TV companies, propellers on Video on Demand, are preparing for this new moment by delivering the content easily and mainly in an Integrated way. But what are the main innovations of Engineering and Technology to support this new moment? In this panel, with the participation of experts in innovation, we will have the opportunity to meet and discuss the key technologies that will enable this new time.

Chair: Cláudio Borgo - NET

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Hugo Amaral Ramos

Speaker: Hugo Amaral Ramos - Chief Regional Technologist (CRT) for the Caribbean and Latin America (CALA) at ARRIS.

He is responsible for evangelizing ARRIS’s vision for technology throughout the Caribbean and Latin America and aligning its global innovation with local service providers’ needs. In collaboration with ARRIS customers, Ramos develops technology strategies that influence the future of the region and advance ARRIS’s regional thought leadership and technical expertise in telco and cable TV systems and network architectures.    Ramos has over 16 years of experience in the cable industry. He holds an Electrical & Telecommunications Engineering degree from Universidade Federal do Espirito Santo.

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Speaker: Damien Sterkers - Global OTT System Architect at Harmonic  

Damien Sterkers, Global OTT System Architect at Harmonic, has 18 years of experience developing a deep and wide understanding of the various aspects of digital TV technology, with a focus on the OTT domain. His experience, mostly earned in the field and in direct contact with broadcasters, service providers and media companies, gives him a pragmatic vision on how technological innovations can be translated into practical benefits for operating and optimizing systems. Damien has lived and worked in many regions around the world and is fluent in four languages. He holds a degree from Supélec, a renowned French graduate school of engineering.  

Alessandro Maluf_4

Speaker: Alessandro Maluf - Director of the TV Products of Claro Brasil

Responsible for the roadmap of new video features, has a degree in Advertising, an MBA with a Specialization in Finance, work at Telecom and Cable TV for over 20 years

Speaker: Fabiano Barbieri - Director of Video Engineering at Telefônica Brazi

Graduated in Computer Science and holds a MBA in Project Management with more than 17 years of experience developing and implementing Video Projects in North and South America, Europe.

9h - 11h

Showcase | Room 10

Dolby Vision HDR | Dolby Atmos for Home

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SHOWCASE

Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).

Dolby Laboratories - Brazil

11h30 - 13h

Management and Workflow | Room 16

IP Live Production: Status, Evolution and Best Practices

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IP Live Production: Status, Evolution and Best Practices

How can television engineering chart a way for the transition from the current SDI technology towards the future of the workflow fully with IP technology? What are the current offers, best practices and next steps in this evolution?

Chair: José Antônio de Souza Garcia - EBC - Empresa Brasil de Comunicação / SET

Graduated in 1975 as an Electronics Technician by ETE in Sta. Rita do Sapucaí and in 1982 in Telecommunications Engineering at São Judas University in São Paulo. He has worked in television companies, including TV Tupi-SP, TV Cultura-SP, TV Jovem Pan and currently engineering manager in TV Brasil-SP. Member of SET - Technology Board and SBTVD Forum.

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The Future of Broadcast Facilities: The Migration from SDI to IT Infrastructure ("All IP")

In order to become more agile in operations and leverage the economies of scale and flexibility that IT infrastructure brings, Broadcasters must consider migrating from broadcast-specific architectures to IT-based solutions. This goes hand-in-hand with the trend toward software-defined media processing and network function virtualization. This presentation will first give an overview of the challenges that Broadcasters face and the benefits of transforming to “All IP”. It then will describe the major standards efforts behind “All IP”, including the new SMPTE ST 2110 suite of standards for Professional Media over IP. The current state of the industry will be reviewed and what’s to be done next.

Speaker: Matthew Goldman - Senior Vice President Technology at Ericsson / Fellow & President of SMPTE / Senior Member at IEEE

Matthew Goldman is Senior Vice President of Technology, TV & Media, at Ericsson, where he is focused on video processing and media delivery solutions. He has been actively involved in the development of digital television systems since 1992. He was a prominent participant in the Moving Picture Experts Group where he helped create the MPEG-2 Systems and DSM-CC standards, and he continues to be influential in other industry organizations including the Society of Motion Picture and Television Engineers (SMPTE), the Alliance of IP Media Solutions (AIMS), the Ultra HD Forum, the Digital Video Broadcasting project, the Advanced Television Systems Committee, and the Society of Cable Telecommunications Engineers. Four of his projects have been later recognized by Technology & Engineering Emmy® Awards. Mr. Goldman received bachelor (high honors) and master of sciences degrees in electrical engineering from Worcester Polytechnic Institute. He holds six patents related to digital video transport. A SMPTE Fellow, he is also a senior member of the IEEE and an inductee of the Academy of Digital Television Pioneers. Mr. Goldman is currently serving as the President of SMPTE.

Merits and technical challenges learned from real world IP deployments.

The initial IP workflows incorporated proprietary technologies, including non-standardized media transport layers, vendor specific physical routing technologies and media flows orchestrated through a closed ecosystem. But AIMS developed a path to open standards that included multiple vendors designing systems using COTS-based solutions. Large deployments of IP has pushed the envelope on what can currently be deployed by a COTS infrastructure, and what challenges have arisen as this system has been scaled up to meet the customer’s functionality requirements.

Speaker: Robert Erickson - IP Evangelist - Grass Valley

Robert Erickson, currently at GrassValley, with the mission of IP Technology Evangelist. He has worked for 18 years in Television Engineering, has been with KWTV, Sinclair Broadcast Group, Tyler Media and GrassValley since 2008.

boris

IP-based reference architectures for Production and Distribution

To provide an in-depth look at open, standards-based IP architectures, discuss joint developments with IP fabric vendors, highlight notable reference sites were IP is already a reality, design best practices from IP early adopters, facility-specific IP considerations.

Speaker: Boris Kauffmann, Solutions Architect

Solutions Architect at Imagine Communications, more then 10 years working in the audio-visual industry with film, broadcast, post-production equipment and cutting edge technologies, have developed extensive knowledge on sound and image acquisition, processing, encoding, transcoding and transport over SDI/IP infrastructures, vast experience integrating and implementing solutions from different manufacturers. Have conducted proof of concepts and technical presentations for broadcasters and telecommunication all over the country.

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How to face Live Production Changes in IP

This is a moment of changes. The transition from HDTV to 4K, SDR to HDR and SDI to IP has haunted a lot of people. Migration strategies and future growth are popping up along with new standards. Different architectures and workflows are being proposed. New and old players are positioning themselves. What will happen to live production? What does SMPTE 2022/2110 and NDI offer us? How to manage and control this system? Which topology is appropriate? Join us and be prepared.

Speaker: Antonio Leonel da Luz, Presidente, media and content-dynamics

Leonel da Luz is the president of media and content-dynamics that serves the Brazilian and Latin American market, offering consulting, projects, products and professional services. With masters degree in engineering and business management studying at Mauá-IMT, INATEL, FGV and MIT, Leonel has accumulated success stories in several national and international companies, such as TV Cultura-SP, Ampex, Philips, TV Anhanguera, Harris and Grass Valley, among others.

11h30 - 13h

Technology and Business | Room 13

Internationalization of ISDB-T

Internationalization of ISDB-T

After 10 years since it was adopted by Brazil as a Digital Terrestrial TV standard, the ISDB-T Japanese system has been gaining new adopters, especially in the southern hemisphere. With the exception of Colombia, Suriname and Guyanas, all other South American countries have adopted the system and, in Central America, Guatemala, Honduras, Nicaragua, Costa Rica and now, at the beginning of the year, El Salvador - have chosen the Japanese system, in the Brazilian version ISDB-TB. In Africa, it was adopted by Botswana and in Asia it was adopted by the Philippines, Sri Lanka and Maldives, as well as by Japan itself, creator of the ISDB-T standard. Today, there are about 500 million potential ISDB-T viewers. In this panel, we will have an overview of ISDB-T in the world and share the experiences and challenges faced by neighboring countries that have adopted our system.

Chair: Luiz Fausto - Regulatory Strategy Specialist for Globo TV Network

Professional Master's Degree in Applied Computing (UECE - 2015), Executive MBA on IT (UFRJ - 2011), extension course in Networks and Video over IP (UFRJ - 2009), Bachelor's Degree in Electrical Engineering with emphasis in Electronics (UFRJ/USU - 2005). Currently working as Regulatory Strategy Specialist for Globo TV Network, Deputy Director of the Technology Board Committee of the Brazilian Television Engineering Society (SET), member of the Delegation of Brazil in ITU-R (SG 6) and CITEL (PCC.II), member of the TV Reception Technical Group (GT-Rx) of the Brazilian TV Switch-Over Group (GIRED), member of the Technical Module of SBTVD Forum and member of the Harmonization Working Group of ISDB-T International Forum.  

Masayuki Sugawara

Present state of ISDB-T deployment in the world

ISDB-T, one of the major DTTB (Digital Terrestrial Television Broadcasting) system in the world, has been adopted by 19 countries including Japan and Brazil. The state of the deployment in each country differs each other. It depends on the date of ISDB-T adoption, the analog broadcasting in the past, the future plan of the DTTB, the economic situation, etc. This lecture will survey the present state of ISDB-T deployment in each country with its background. It will also introduce the cooperative activities of the ISDB-T International Forum which was established by the ISDB-T countries.

Speaker: Masayuki Sugawara - Presidente DiBEG ( Digital Broadcasting Expert Group)

Masayuki Sugawara received the B.S. and M.S. degrees in electric communication engineering and a Ph.D. degree in electronic engineering from Tohoku University, Sendai, Japan. He joined NHK in 1983. He researched solid-state image sensors, HDTV cameras, and the UHDTV system at NHK STRL from 1987 to 2015. He was an associate professor at the University of Electro- Communications, Tokyo, Japan, from 2000 to 2004. Since 2004, he has been involved in the standardization activity at ITU-R Study Group 6 including the UHDTV standard known as Recommendation BT.2020. At present, he is the chairman of digital broadcasting experts group (DiBEG) and an executive engineer at NEC Corporation. Dr. Sugawara is a SMPTE Fellow, a Senior Member of IEEE, and a member of IEICE, and ITE.

MEmuscio

ARGENTINE EXPERIENCE SUMMARY

General characteristics of the television system deployed in Argentina. Progress from the adoption of the system to the date. Critical situation of the spectrum due to convergence.

Speaker: María Eugenia Muscio - Technical Advisor - CAPER

Electromechanical Engineer with Electronic Orientation graduated from the University of Belgrano. In addition, since 1990 to date, she is an Independent Consultant in Broadcasting and Telecommunications for multiple providers of television services (by subscription and open), telecommunications and radio in AM and FM, installed throughout the Republic of Argentina . He has an active performance and trajectory in Professional Institutions: Professional Council of Engineering of Telecommunications, Electronics and Computation (COPITEC) and Argentine Center of Engineers (CAI). At COPITEC, she is currently the Chief Adviser with a mandate until 2019 and Coordinator of the Broadcasting Commission since 2012. In the CAI, former Secretary of the Subcommittee on Audiovisual Communications from 2010 to 2012 and the CEYTIC Commission from 2005 to 2012. Former General Manager of Merlovisión S.A. 1992-1994.

Carlos Eduardo Valle

Implementation of the ISDB-T standard in the Republic of El Salvador

Describes the recent adoption of the ISDB-T standard and the steps taken towards the elaboration of a master plan and its trials that are already being performed.

Speaker: Carlos Eduardo Valle - chefe do Departamento de Monitoração do Espectro e QoS de Telecomunicações – SIGET / El Salvador Carlos Eduardo Valle - chief of the Department of Spectrum Monitoring and Telecom QoS – SIGET / El Salvador

Telecommunications Technician specialized in Transmission from the Central American Institute of Telecommunications. Industrial Engineer from the Francisco Gavidia University. Post-graduation in Telecommunication Regulation from the University of Brasilia, in Brazil. Multiple training in broadcasting technologies, 3G and 4G mobile systems and radio spectrum management and monitoring systems, inside and outside the country. Currently 16 years accumulated in SIGET (1997-2010 and 2014-2017), chief of the Department of Spectrum Monitoring and Telecom QoS, as well as technical head of the Digital Terrestrial Television and Digital Dividend project.

11h30 - 13h

Technology for TV and Radio | Room 11

AM Radio Migration and the Revision of the Technical Regulation

Eduardo Cappia _1_

AM MIGRATION TO FM AND THE REVISION OF THE TECHNICAL REGULATION

AM radio migration resulting in 300 new broadcasters in the extended range (76 to 88 MHz). New technical regulation applied. Universe of extended range receivers, equipment and FM modulation requirements.

Chair: Eduardo Cappia, EMC/SET Director

JOSE EDUARDO MARTI CAPPIA - Electrical Engineer since 1979. Director of EMC Company - SOLUTION IN TELECOMMUNICATIONS of 1991. EMC Performed Digital Radio tests at UFMG - Belo Horizonte and Technical Responsible for tests of HD Radio in Cordeirópolis - SP and DRM in Belo Horizonte. Evaluation and defense of thesis with the IBiquity in the USA, about the coexistence of digital broadcasters in the first adjacent FM channels. Deployment in 2014 of the testing station, in eFM - 84.7 MHz - Jovem Pan - São Paulo. At AESP - leader of the Technical Committee since 2011. Performance in the Radio SET Board - since 2011.

ANDRE CINTRA (3)

PLANNING OF THE FM CHANNEL EXTENDED - MIGRATION BALANCE

FM EXTENDED (76 to 88 MHz). Planning of the 12 MHz added to the FM band, criteria of interference and protection with the conventional channeling. Modifications suggested in the adoption in Metropolitan Regions. Technical Regulation and Migration Balance.

Speaker: Andre Ulhoa Cintra - Radio Director - ABERT

Communications Engineer - Consultant specialized in the planning of broadcasting channels. Director of Radio Abert and currently working on the FM Channel, by ABERT to accommodate the migrant channels. Developed by SET work to accommodate the TV channeling in the process of planning the TV Digital TV channeling.

Receivers Extended range, from embedded to smartphones

Minimal characteristics of the receivers and Technical Standards for the industry to produce and increase the number of devices, enabling the operation of new stations after 2019.

Speaker: Caue Franzon - Project Manager - RBSTV and Radios

Master's degree in Production Engineering, Federal University of Rio Grande do Sul UFRGS; MBA in Project Management, FGV - 2012; Infrastructure Manager - RBSTV from 2012 to 2017; Electrical Engineering - Emphasis Control and Automation - UNISINOS - 2004; Group coordinator of research of products and solutions in television - RBS TV from 2006 to 2009; Electronic Technician - Liberato Salzano Vieira da Cunha Foundation - 1996

JOSE MAURO DE ÁVILA

Energy Efficiency FM Transmitters - eFM Certification - FM Modulation Parameters.

The details of FM Modulation, its various parameters, will be displayed. The insertion RDS, PILOTO, MPX, their limits and the effects on the final result of the product "FM audio and its mass". Certification of eFM transmitters. Energy efficiency considerations in FM transmission.

Speaker: José Mauro de Ávila - Technical Director - MEGASISTEMA - - AESP/SET

Electrical and Work Safety Engineer at Universidade Paulista 2008. Electronic Technician since 1982. Participates in the NAB - Broadcast Engineering Conference since 1992. Technical Seminars SET AESP.Technical Director Mega Communication System. Audiovault Automation Specialist - Broadcast Electronics. Vice Leader AESP Technical Committee since 2011.

11h30 - 13h

Technology and Business | Room 12

Subscriber TV / VoD and OTT

Foto Donato (anhembi)

Subscriber TV / VoD and OTT

The emergence of the mass media, radio, television and the internet have caused significant changes in the most different narratives. And as technologies get better, new players are being added. In this context, the perspectives of convergence of the media in the Brazilian audiovisual market are overwhelming, considering the dizzying changes in the behavior of the viewers when watching audiovisual content. Whether via open TV, subscription, OTT and Vod. The Tv subscription panel versus OTT & Vod has the proposition of discussing in depth this convergence present in the digital era and in the lives of producers, engineers and consumers of the audiovisual market.

Chair: Mauricio Donato - Editorial Advisor - Revista da SET

Mauricio Donato holds a degree in Radio and TV from the Methodist University of São Paulo; Master's degree in Communication in the Contemporaneity by the Cásper Líbero Faculty and doctorate by USP / ECA, developing the thesis "Applicability of new technologies in the era of digital TV in 4k and 8k". She has extensive experience in the direction of television programs, developing projects on TV Globo, SBT, and on TV Record Network. He had an active participation in the SBTVD (Brazilian Digital TV System) Forum. He is currently a professor at Universidade Anhembi Morumbi, teaching the discipline Direction in TV and Audiovisual Media and in FAPCOM directing the disciplines of audiovisual planning and broadcasting technology.

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Speaker: Marcelo Coutinho - Professional Management Master's course coordinator EAESP-FGV

Columnist of Meio & Mensagem and member of the Technical Committee of Media of CENP. He was Global Director of Intelligence at Terra-Telefonica, Executive Director of IBOPE Intelligence, Director of Analysis Services for Latin America at IBOPE / NetRatings, Visiting Researcher at Harvard International Technology Group, Marketing Manager and Assistant Editor of International Economics In the State Agency. He is the author of the first works in Brazil on the use of social networks and programmatic media in market research, in addition to the chapters on Brazil in the first editions of the Global Information Technology Report published by the World Economic Forum. He has held dozens of lectures, including the Cannes Advertising Festival, the American Association of Advertising Agencies and the World Association for Public Opinion Research among others.

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Speaker: Oscar Vicente Simões de Oliveira - Executive President of ABTA - Brazilian Association of Pay TV

Currently, he is the Executive President of ABTA - Brazilian Association of Pay TV, where he is responsible for the management of the entity, and for the representation of the associates, aiming at the defense and development of this economic sector, especially at the regulators of its activities. He was the President of the National Union of Signature Television Operators and Conditioned Access Service (SETA) from 2013 to July 2016. He is a member of the Advisory Board of C + Tecnologia and associated to IBGC - Brazilian Institute of Corporate Governance and FFI- Family Firm Institute and member of the Advisory Board of several national companies. He holds a Masters degree in Business Administration from the Pontifical Catholic University of São Paulo and a Specialization in Advanced Management from INSEAD - The European Institute of Business Administration and Fundação Dom Cabral, among others.

Guilherme Saraiva

TV Everywhere

Telecine Play: in the world of fast information and entertainment. Telecine has created a new technology platform for its subscribers. Through the website and applications of Telecine Play the subscriber will have the service known as TV Everywhere. In this panel we will unveil what technology is available in Telecine Play and what improvements we can bring to our audience.

Speaker: Guilherme Saraiva - Technology Director of Telecine

Guilherme is Telecine's Technology Director. Graduated in Telecommunications Engineering from the IME, with an MBA in Marketing and a Master in Finance from FGV, he led Globosat's technology planning area and worked at NET's corporate clients unit at the launch of Vírtua. He coordinated the planning of the expansion of the British Telecom operation in Latin America, where he participated in digital inclusion projects in several countries.

11h30 - 13h

Showcase | Room 10

Dolby Vision HDR | Dolby Atmos for Home

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SHOWCASE

Dolby Vision technology is designed to give the viewer the brightness, color and contrast of real life. Increases the fidelity of HD and Ultra HD video signals by maintaining and reproducing the dynamic range and color palette of the original content. Dolby Atmos brings an immersion into three-dimensional sound space putting the viewer into action.Dolby Vision and Dolby Atmos for home are in continuous demonstration in Room 10 (Casa Verde).

Dolby Laboratories - Brasil

14h - 15h30

Regulatory Issues and Standards | Room 16

Drones: flying Legally

Francisco Peres

Drones: Flying Legally

The use of Drones has been spreading more and more in Brazil and in the world and with this we must be aware of the existing legislation. In this panel we will present the regulatory constraints for the use of RPA in Brazil with ANAC, DECEA and ABM. Showing the legal breakthroughs for commercial use of Drones.

Chair: Francisco Peres - Engineering Manager - TV Globo

Graduated in Telecommunications Engineering from the Fluminense Federal University and Master in Electromagnetism applied by PUC-Rio. He has been on TV Globo since 2003, having worked as a Projects engineer, designing antennas, transmitters and contribution and distribution systems for MFN and SFN networks. He is currently manager of the projects, installations and regularization department and responsible for the expansion of digital coverage on TV Globo's 5 stations.

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General Rules for the Operation of Drones

The rules imposed by ANAC through RBAC-E 94 on the use of Drones in Brazilian territory for commercial purposes.

Speaker: Felipe Filgueiras Costa - Técnico de Telecomunicações - TV Globo

Telecommunication Technician, has been in the business for 7 years, He has been with TV Globo for 3 years, works in the area of ​​regularization, making requests for use of radio frequencies at ANATEL in all major company events (Formula 1, Olympic Games, World Cup) and is also responsible for creating the Drones usage rule

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THE ACCESSION OF PILOTS TO NORMATIZATION

How the professional market of the Drones has behaved after the release of legislation, and what the pilots are doing to become professional and work within the norms.

Speaker: Flávio Fachel, presidente da ABM - Brazilian Association of Multirotors

Flávio Fachel is a Brazilian journalist, graduated in Social Communication from Famecos (Faculdade de Comunicação Social da PUC-RS), class of 1993. He began his career as a television reporter in 1991 at RBN (Manaus, Amazonas) To the Manchete Network. In 1993 he was selected for the Caras Novas Project of RBS TV, a station in Porto Alegre, RS, where he worked until 1997 as editor and reporter. In 1998 he was invited by Rede Globo to work as a correspondent in the Amazon. For two years, he was based in Manaus, AM, on TV Amazonas (Rede Globo affiliate), where he was responsible for the coverage of five states: Rondônia, Acre, Amazonas, Roraima and Amapá. During this period, he was featured in the production of reports on environmental denunciations for the Jornal Nacional, Globo Repórter, Fantástico and other journalistic programs of the station. From 2000 to 2010, he worked as a special reporter for Rede Globo in Rio de Janeiro, highlighting in behavior, science and technology reports and special series. In 2010 he was invited to work as an international correspondent for Rede Globo de Televisão in New York for a period of 2 years, in 2012 he returned to Brazil to work as a special reporter in Rio de Janeiro. Since June 10, 2013, he has been the presenter and executive editor of the television news program Bom Dia Rio. He helped to modify the profile of the television news, making it more critical and opinionated, making strong charges to the public power. Good morning Brazil.

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RPAS & ACCESS TO BRAZILIAN AIRSPACE

To present the means of requesting the use of Brazilian airspace by remotely piloted aircraft.

Speaker: 1o.Ten Mário Ferreira Ferraz - Serviço Regional de Proteção ao Voo de São Paulo (SRPV-SP). Regional Flight Protection Service of São Paulo (SRPV-SP).

Born in Bernardino de Campos-SP. - Held the role of Flight Controller from JAN 1999 to FEV 2004 in the Corumbá Non-Radar Approach Control (APP-CR) and from MAR 2004 to DEC 2010 in the São Paulo Radar Approach Control (APP-SP). - Currently performs the role of Air Navigation Procedures Processor, Analysis of Requests for Use of Airspace for various purposes (Skydiving, Royal Shooting, Acrobatics, Manned Balloons, etc ...) in the Regional Flight Protection Service of São Paulo (SRPV-SP).

14h - 15h30

New Platforms and Infrastructure | Room 13

Evaluation and Quality Control of IP Distribution

Gilvani Moletta

Evaluation and Quality Control of IP Distribution

In a scenario of inevitable technological changes that provide significant transition period. In this context, we will explore the challenges of Quality Control in the most diverse stages of production and in the many forms of IP distribution.

Chair: GIlvani Moletta - Diretor Tecnico - Fundação Padre Anchieta

Technical Director of the Fundação Padre Anchieta responsible for the Engineering, Operations and Information Technology sectors; Electronic Engineer specializing in Digital Signal Processing; MBA in Project Management; Experience of 20 years in broadcasting.

Renan Czauskas

IP Broadcaster - Network Security Challenges and Solutions Applied to Television

Currently, we have faced several financial, operational and technological challenges that force us to rethink the traditional engineering model of a television station. In this lecture we will approach the subject from the point of view of Security, abandoning the traditional models applied to the IT world. We will explore best practices and methodologies, protocols and new features, from the design of your network to transport IP video to day-to-day technical support.

Speaker: Renan Cizauskas - Diretor Executivo - Asccent do Brasil

Director of Technology at Asccent do Brasil, an engineer, businessman, with training in audio, video and IT solutions for the Broadcast market, is currently dedicated to promoting and directing broadcasters in the adoption of virtualized and IP video solutions. He has worked for major manufacturers such as Harris Corporation, Grass Valley and television broadcasters: TV Bandeirantes and TV Cultura.

Fabio Acquati

Reference solutions, tests, measurements, monitoring and quality control in IP

Currently, we have the feeling that the world is going to IP and Broadcast is no different. This change is already taking place, right at the heart of the video operation, messing with the good old SDI, bringing new possibilities, greater flexibility, changing paradigms, but bringing with it new challenges. Let's talk a bit about how the Uncompressed Video over IP scenario is, the change in hybrid network reference (PTP), and how to monitor and maintain video quality in this IP world.

Speaker: Fabio Acquati - Diretor da NGN Telecom

Telecom Engineer Contributions: Started his career at Tektronix, as Video System Engineer for South America and, over this period, watched the evolution and transition of video systems, following DTV tests in Brazil from the very beginning. Nowadays, he is Director at NGN Telecom, company he founded, in 2005, to work with quality assurance solutions for Telecom and Video Networks, improving his knowledge in IP networks. He is part of GEIP SET group, video industry training instructor and has studied, along with Tektronix, the technology and the challenges of Uncompressed IP Video.

Samuel Yuen

Streaming innovations for highly reliable low latency live linear TV;

Trends on live linear TV and challenges involved. How to guarantee broadcast-grade quality transmission over the Internet with: (a) new contribution protocols; (b) new live ingest protocols; (c) new self-healing live origin architectures; (d) extremely distributed and reliable CDN services.

Speaker: Samuel Yuen - Major Account Executive LATAM at Akamai Technologies

Samuel Yuen is the Akamai executive responsible for the Media & Entertainment vertical in Latin America. He helps major media companies and partners deliver top quality experiences to the end users. Prior to Akamai, he has more than 10 years of experience developing businesses and managing projects at Oracle, Ericsson and Accenture, esepecialy in the Telecommunications industry. Samuel is a MBA graduate from INSEAD Business School and holds a Computer Engineering degree from University of Sao Paulo.

Carlos E. O. Capellão

Automated Monitoring and Quality Control tools for Streaming Media

An overview of “Streaming Media market” and why we should pay attention to changes in consumption behaviors of the market. As consumers demand more content on an ever-growing range of devices, producers strive to meet these needs. This untamed growth of different delivery markets presents numerous challenges relating to the multitude of formats, regulations and new delivery methods. Why monitoring and quality checks are important? Simply put, without a stable, standards-compliant file, content may not reach viewers. Worse yet, a poor viewing experience can drive a consumer to other service providers and the options at a high speed. In the digital realm, QC and monitoring tools play important roles throughout the content production and delivery life cycle. The presentation will highlight the primary features of industries most widely adopted file-based QC system as well as newest monitoring tool for VOD and OTT markets and how it can improve workflow. The author will discuss the elements comprising the backbone of a streaming media system and address why quality and seamless delivery is essential. The presentation will look at several important market data that will produce a wakeup call to many of industry's traditional players. The author concludes with a look at some global trends and how global ecosystems, and streaming media workflows, are changing.

Speaker: Carlos E. O. Capelão - Director - Phase Engenharia / Interra Systems - representative

Electronic Engineer graduated from UFRJ in 1974, with several postgraduate credits in the area and an MBA from FGV-RJ. Since 1973, he has worked in the television and telecommunications sector, having worked in several TV stations and Embratel. Founding partner and former president of SET- Brazilian Society of Television Engineering. Since 1980 he has directed Phase Engenharia in Rio de Janeiro, working on the planning and supply of Solutions for Television and Telecommunication Systems and distributing Interra Systems' QC products in Brazil.

14h - 15h30

Technology for TV and Radio | Room 11

FM in Mobile and Radio in Car Panel – Pathways to the Future of Radio

FM in Mobile and Radio in Car Panel - Pathways to the Future of Radio

As the smartphone is virtually the universal device for media consumption, it is absolutely strategic that the radio is present in it. Ironically, most cell phones have the FM reception chip, however, only a minority have this reception activated. Noting this, NAB has begun a campaign to activate these chips. At the same time, the NextRadio hybrid radio model was launched on the American market, bringing together FM audio reception with 3G / 4G internet metadata reception. Following the same movement, the Brazilian broadcasters began to mobilize to promote the activation of the FM chips in the smartphones here. This will be the focus of this panel, the activation of FM in mobile phones. The American case, the promotion initiatives in Brazil and the proposed regulation will be presented. The panel will also include a presentation on the RDC project, a technology that allows the display of the station's logo on panels of a new generation of radio receivers in automobiles.

Chair: Marco Túlio Nascimento - director of ZYDigital / SET

Telecommunications Engineer graduated in 1983 from Universidade Federal Fluminense.With a career in the area of broadcasting, worked in the Radio Globo System where he held the position of General Manager of Technology and was responsible for the Engineering, IT and Operations areas.He is currently the director of ZYDigital, a company he founded in 2015 focused on technology consulting such as business support and development of media engineering solutions.He is deputy director of SET's Radio Market Segment.

NAB-Skip-Pizzi-2011-150x150

Pocket Convergence: FM Radio on Smartphones in North America

The inclusion of FM radio receivers in North American smartphones has been an interesting and at times difficult process – not for technical but for business reasons. This presentation will cover the technology, the history, current status and future prospects of FM radio penetration in the N. American smartphone market.

Speaker: Skip Pizzi - Vice President, Technology Education and Outreach (NAB)

Skip Pizzi is Vice President, Technology Education and Outreach, at the National Association of Broadcasters (NAB) in Washington, DC, USA. His career has spanned the broadcast and digital media industries, working in audio engineering at NPR, and in audio production, media standards and technical policy at Microsoft. He was also an editor at Broadcast Engineeringmagazine, and a columnist for several other international industry publications. He remains a technology journalist, editor, author and trainer today. His most recent book is A Broadcast Engineering Tutorial for Non-Engineers, 4th edition, published by Focal Press. He is currently Associate Editor on the NAB Engineering Handbook, 11th edition, which will be published later this year. Skip serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also a member of the Board of Directors of the Ultra HD Forum. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.

Alexandre Barros

THE RADIOPHONE PROJECT - PROMOTING THE ACTIVATION OF FM IN CELLULARS IN BRAZIL

This presentation will discuss the Brazilian perspective, the activation of FM chips in cell phones, the challenges and opportunities. Will also present the Radiophone Project, an initiative of AERP ( Association of Radio Stations of Paraná State) to promote the activation of chips in Brazil.

Speaker: ALEXANDRE BARROS - Presidente da Associação das Emissoras de Radiodifusão do Paraná - AERP Diretor do Grupo Maringá de Comunicação

ANDRE CINTRA (3)

The FM in the cell phone and the possibility of regulation in Br

This lecture will present the vision of ABERT on the activation of FM in mobile phones in Brazil. The possibility of making activation mandatory through regulation will also be discussed.

Speaker: Andre Ulhoa Cintra - Radio Director - ABERT

Communications Engineer - Consultant specialized in the planning of broadcasting channels. Director of Radio Abert and currently working on the FM Channel, by ABERT to accommodate the migrant channels. Developed by SET work to accommodate the TV channeling in the process of planning the TV Digital TV channeling.

MATHIAS-MICHAEL-

EXHIBITION OF LOGOMARCA IN AUTO-RADIOS AND SECURITY OF RDS SIGNAL

This lecture will present the project Radio Data Center, a technology that allows to show the station's logo on the panels of a new generation of radio receivers in automobiles. RDS is one of the technology references to identify the tuned station. To prevent that misuse of the IP by third parties implies in identification errors, the platform has resources to verify the source of the signal.The new technology is already working in Brazil on MOPAR easy4u receivers used in the FIAT and Chevrolet fleets. Mercedez Bens will begin using the technology in Brazil in 2018. ABERT and AMIRT support the project and some broadcasters are already participating.

Speaker: MATHIAS MICHAEL OEELEIN - Radio Data Center (RDC)

MATHIAS MICHAEL OEELEIN, German, represents the company Radio Data Center (RDC) in Brazil since 2014. The DRC is a German company which operates internationally in the Consulting area at the reception frequency of the stations, providing and evaluating all factors, including the topographic data and broadcasting. The DRC also acts providing and implementing logos of broadcasting radio, in the most modern multimedia systems in automobiles. He has a law degree in Germany and Brazil, specialized in contractual and negotiation law, international speaker and author of numerous guides to contractual law, published by the international chambers of commerce of Germany, Austria, Denmark and Poland. Mathias Oefelein is responsible for the implementation of the DRC project in Brazil, aiming at legalizing the use of logos in the new generations of vehicular multimedia systems.

14h - 15h30

Technology and Business | Room 12

Future of Multiplatform TV Monetization

Marcelo_Souza_Globo

FUTURE OF MULTIPLATFORM TV MONETIZATION

Multiplatform TV value chain has become very complex and fragmented lately. These last years, subscription and transactional models have driven digital distribution monetization, however the evolution of tools for Multiplatform Ads and AdTech solutions promise to aggregate more value and performance for TV advertisers. Besides that, measurements tools are as important as the distribution ones. Without the definition of a trusted market metric, we'll still have the perception of exchanging analog dollars to digital cents. In this panel, Free Wheel will share its world panorama on Premium Video Monetization, Google will present advanced advertising tools such as Dynamic Ad Insertion, Comcast will bring some cases in US and Kantar-Ibope will tell us about future of multiplatform TV metrics.

Chair: Marcelo Souza - Digital Media Technology Director - TV Globo

Marcelo Souza is the director of Technology for Digital Media at TV Globo where he leads different initiatives on Digital Transformation such as OTT, Big Data, Second Screen and Interactive Experiences. He has been working in the company for the past 16 years with different roles including Digital TV, Satellite and Fiber Projects, Channel & Post Production Operations for the International Business and Strategic Planning for Technology. He has graduated on Electronic and Computational Engineering at Universidade Federal do Rio de Janeiro, holds a Master degree on Image Processing at COPPE-UFRJ, and a MBA on Business Management at IBMEC-RJ.

Vinicius_Reina_Google

MULTIPLATFORM TV MONETIZATION - The (R)Evolution of Advertising

Video consumption has evolved drastically in the past years. Now, users watch what they want, where they want, when they want. Their expectations for a great experience is not limited to content alone but also to the advertising that comes with it. This creates a completely new paradigm and great opportunities arise. Vinicius Reina, Google's Specialist in Publishing Solutions and Innovation, will present the latest ad insertion technologies and how it can be used to increase ad revenues and also improve user experience.

Speaker: Vinicius Reina - Publishing Solutions and Innovation Lead - Google

Vinicius Reina holds a degree on Computer Science from UNICAMP e has vast international experience working in countries such as Canada, England and South Africa. He works at Google since 2012 bringing new business to the brazilian market.

Gilles_Chetelat_FreeWheel

FreeWheel Video Monetization Report: Q1 2017

As we turned the corner into 2017, one thing became clear: the industry has never been closer to true unification in premium video than it is now. The “FreeWheel Video Monetization Report: Q1 2017” highlights how the boundaries between what we consider “traditional TV” and digital video are dissolving, and that at the end of the day, it’s all just video. Gilles Chetelat will talk about the rise of OTT and STB VOD, how live content is now catching all eyes, and how how publishers are increasingly putting the viewer first by ensuring premium, linear quality ad experiences.

Speaker: Gilles Chetelat - Senior VP, International Business Development - Free Wheel

As Senior Vice President, International Business Development, Gilles leads the execution of the business in APAC and LATAM. Previously, Gilles served as COO and co-founder of StickyADS.tv. He successfully drove the global expansion of the StickyADS.tv SSP prompting the acquisition by FreeWheel in May 2016. Gilles started his career at Alcatel where he rose to key account director of strategic Telco accounts. A few years later, he joined Redback Networks and integrated the international sales team as Sales Director for EMEA South. Gilles holds a degree from French Business School ESC Clermont and an MBA (MSM) from Georgia Tech.

Amanda_Ibope

Kantar IBOPE Media - Total Video

Kantar IBOPE Media is leading the research industry in re-defining Television and promoting the Total Video concept. It’s still Television, TV, but it’s TV in all of its forms. The market’s current demand is to understand the cross media consumption. In this scenario, Kantar Ibope Media has the knowledge, technology and methodology to take the industry into the next level, providing a hybrid approach to measurement that brings together the best of panel data and census data.

Speaker: Amanda Signorini - Planning and Intelligence Manager  - Kantar Ibope Media

Amanda has 13 years of experience in media planning, multipatforms projects and market intelligence. Since 2016, she is part of the product team at Kantar Ibope Media and responsible for the Cross Media Audience Measurement project in Latin America. Graduated in Advertisiment and Marketing at Universidade Catolica de Santos, has a Marketing MBA from ESPM and holds master degree in Production Engineering from Universidade do Rio Grande do Sul (UFRGS)

Neil Berry

The second wave of the future of multiplatform

Traditional revenue streams in VOD are changing, forcing MVPDs to reinvent themselves to the second wave of the future of multiplatform and multiscreen. Comcast Technology Solutions helps broadcasters, content providers and programers around the world to navigate through those challanges, as well as enable content providers to find new revenue stream. In this session, Neil Berry - vice-pesident and internationl general director of CTS - will share client and partner stories which have suceeded and overcomed the existing hurdles.

Speaker: Neil Berry - Comcast

Neil Berry is the Vice President and Managing Director International, for Comcast Technology Solutions, responsible for their strategic growth across outside of the US. With over 25 years experience in the enterprise, SAAS, Digital Media & broadcast space, Neil has extensive expertise in helping businesses monetize their content across multiple platforms having held senior executive positions at several leading online streaming companies.

14h - 15h30

Showcase | Room 10

Dolby Vision HDR | Dolby Atmos for Home