In the 1990s the great label of creativity was Research and Development (R & D), in 2000 we started to call it "Innovation" and in this decade the concept of "Disruptive Innovation" is geting stronger.Of an outdated and old model to be replaced by a new and contemporary model, a rupture of concepts, bringing disruption as the "beyond" of the new, an interruption of the normal course of a process. Given this scenario of new labels, we will translate in a practical way what BigData means, where large volumes of different information are quickly accessed, as well as AI (Artificial Intelligence) where algorithms and tools are increasingly present in our day-to-day life, in complex software or even in our social media chats. Other alphabet soup are Virtual Reality (VR), AR (Augmented Reality) and MR (Mixed Reality), which lead users to interact with virtual environments increasingly common in brand experiences, and IoT (Internet Of Things) that will reach more than 50 billion connected devices in the internet in 2020, involving the whole chain of the consumer industry. With all this Disruption, our lives are becoming totally interactive, we talk to machines all the time, and it may be that we will not talk to humans any more. Really? Come listen to what this disruptive folks will present in the debate, bring your friends and come and discuss with us the future of media interaction. We will do a real-time demonstration of the creation and programming of a chatbot within a fanpage, a Facebook messenger robot.

Transmedia consultant and planner for producers and agencies, by Esconderijo das Crianças, digital media professor at FAAP in communications courses, undergraduation and pos graduation. Master of Science from USP (Poli), specialization on Business Management and Technological Innovation at ESPM, Computer Engineer at USJT. Concluded an extension course in E-business in UofT (University of Toronto). President at EraTransmidia Association, where he currently develops audiovisual production research in the field of immersive video, virtual reality / augmented and actions of social impact. With 25 years of professional and academic experience in Technology, Business and Communication in brainstorming and Transmedia projects, IT, Telecom, TV, IoT, Mobile, Web, Games, Wearables, Interactivity, Holography, Virtual and Augmented Reality, Media , Advertising and marketing, 21 years in the Globo group at R&D Research and Development for technology to Sports areas, Journalism and Entertainment, where he developed more than 50 projects received 15 awards, highlighting IBC Special Awards of the “float” (Amsterdam). It is also a partner at startup Gigamobb and consulting at Esconderijo das Criancas, focused on developing projects with MAMP methodology (Multi Platform Multi Audience) created by EraTransmídia. Vice Director of Pay TV and New Media at SET. Speaker at over 200 events in Brazil and abroad.