Multidisciplinary experts present their different visions, solutions, cases and experiences in the field of live streaming of social media video (known as lives on the web), using new technologies that include 360-degree imaging and connectivity anywhere, bringing remote immersion From the viewer to the actual scene, with quality standards at 4K and up to 8K. The use of lives on the web is increasingly popular, given the ease of the tool and the low cost of resources. For example, a $ 170.00 VR camera such as Insta360 Air, a $ 250.00 smartphone and a low-cost 4G or satellite internet plan, which is increasingly accessible, make anyone into a UMPP (Personal Portable Mobile Unit), ready to enter live from anywhere, anytime. Come to understand this new world of lives and discuss with the experts, and in the end, we will have a round of questions and answers, plus a demonstration with a 360 lives solution, 4K satellite!

Transmedia consultant and planner for producers and agencies, by Esconderijo das Crianças, digital media professor at FAAP in communications courses, undergraduation and pos graduation. Master of Science from USP (Poli), specialization on Business Management and Technological Innovation at ESPM, Computer Engineer at USJT. Concluded an extension course in E-business in UofT (University of Toronto). President at EraTransmidia Association, where he currently develops audiovisual production research in the field of immersive video, virtual reality / augmented and actions of social impact. With 25 years of professional and academic experience in Technology, Business and Communication in brainstorming and Transmedia projects, IT, Telecom, TV, IoT, Mobile, Web, Games, Wearables, Interactivity, Holography, Virtual and Augmented Reality, Media , Advertising and marketing, 21 years in the Globo group at R&D Research and Development for technology to Sports areas, Journalism and Entertainment, where he developed more than 50 projects received 15 awards, highlighting IBC Special Awards of the “float” (Amsterdam). It is also a partner at startup Gigamobb and consulting at Esconderijo das Criancas, focused on developing projects with MAMP methodology (Multi Platform Multi Audience) created by EraTransmídia. Vice Director of Pay TV and New Media at SET. Speaker at over 200 events in Brazil and abroad.