The fourth Industrial Revolution is agile, democratic and connected, because it makes intense use of the Internet, social networking, artificial intelligence, augmented reality, cognitive computing, Internet of things and cloud computing. We live in the era of the creative economy, which explores the abundance of ideas, unlike the economy of years ago, based on scarcity.
It is in this context that a kind of venture called startup gains strength and comes to make the world a better place to live. The startups feature a different look on sustainability, socio-environmental impacts and business ethics application.
Regardless of whether we own a business or we are employees, be entrepreneurial and be disruptive is mandatory to impact and influence people and get success.

Master in Systems Engineering and electronic commerce (IME), MBA in Business Management (FGV), Bachelor of Computing Sciences (UNESP), passionate about digital transformation, startups, financial education, people's management, sales and marketing, is the creator of the social startup Atitude Infinita that has managed to unite public power, private sector, academic institutions and society for an innovative and creative movement to foster entrepreneurship and the creation of an inclusive ecosystem , called Vale Digital. He has been working for Microsoft for ten years, where he has been through the areas of services, technology, sales and marketing. He published the book “Startup Spirit”, in May 2017 and works in the newest project DISRUPTalks. He is a co-founder of FlirtAR, a startup of Silicon Valley with innovative concepts and intense use of augmented reality.