In order to become more agile in operations and leverage the economies of scale and flexibility that IT infrastructure brings, Broadcasters must consider migrating from broadcast-specific architectures to IT-based solutions. This goes hand-in-hand with the trend toward software-defined media processing and network function virtualization. This presentation will first give an overview of the challenges that Broadcasters face and the benefits of transforming to “All IP”. It then will describe the major standards efforts behind “All IP”, including the new SMPTE ST 2110 suite of standards for Professional Media over IP. The current state of the industry will be reviewed and what’s to be done next.