Talk 2

Positive impact of satellite utilization in the switch off process in Brazil – The example of France and its similarities with Brazil  

Digital migration is progressing rapidly worldwide and an increasing number of TV homes are switching from analog to digital reception modes. In Brazil, digitalization is creating new opportunities for the broadcast industry as well as the economy, bringing digital TV and broadcast innovations such as HD or even Ultra HD and interactive/hybrid TV services seamlessly to everyone throughout the country. In this presentation, it will be presented the process developed in France and some of the similarities with the Brazilian process.