Digital first e live nas redes sociais: distribuição audiovisual para quem não vê TV

18/07/2017

Digital first e live nas redes sociais: distribuição audiovisual para quem não vê TV

Para atingir o público que já não assiste mais televisão, emissoras apostam em novas estratégias de distribuição de conteúdo audiovisual como o `digital first` e o `live` nas redes sociais. Além de majoritariamente crossmedia, essas ações ainda são experimentais e enfrentam desafios como a monetização.

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