Advanced Advertising
Automation will change advertising as we know it, programmatic is the common face of it. Algorithms and pure digital process between advertisers/agencies and publishers are shaping new operation models for advertisement. The use of data for developing better media plans, targeting, and measurement of performance is the new paradigm. To explore this new context and the options ahead we are setting the discussion of this panel bringing the expertise of 3 different panelists on this subject.
Chair: Raymundo Barros, Chief Technology Officer at Rede Globo
Raymundo Barros is an Electronic Engineer graduated from the Polytechnic School of the University of Pernambuco. He holds an MBA from IBMEC / SP and a postgraduate degree in networks and telecommunications systems from Inatel. He began his career as a trainee at Globo Nordeste. Director of Engineering of Globo Nordeste and Director of Engineering of Globo São Paulo. In 2014, Raymundo Barros took over the Technology Department of Rede Globo.
Co-Moderator: Carlos Octávio, head of Partnership and Architecture of the Technology Area of TV Globo
Carlos Octávio is the head of Partnership and Architecture of the Technology Area of TV Globo, responsible for technology initiatives related to Digital Media, Advertising, Analytics, and Architecture. He has solid experience in the Media and Entertainment industry (+ 18 years). Prior to TV Globo, he worked as a consultant and consulting partner in companies from different segments (Industrial, Financial, Media) and was a professor at PUC/RJ for more than 12 years. Carlos holds a master’s degree in Software Engineering, an MBA in Business Administration from the Dom Cabral Foundation, a post-graduate degree in Administration with an Emphasis in Finance from PUC/RJ and an IT degree from this university.
Platforms for digital ad management
In this talk, digital ads management will be discussed in deph: how to generate revenue with digital ads? What are the main tools? What are the best techniques and methodologies? How to monetize them?
Speaker: Geoff Wolinetz, VP Client Relationships, FreeWheel
As Vice President, Client Relationships for Freewheel, Geoff Wolinetz is responsible for managing the relationships with Freewheel’s premium client base and helping them leverage Freewheel’s world class solutions to successfully drive revenue for their businesses. Wolinetz brings an extensive background in digital ad technology to FreeWheel, having spent 16 years at Turner Digital in operational and product roles.
As Vice President of Client Relationships for Freewheel, Geoff Wolinetz is responsible for managing the relationships with Freewheel’s premium client base, including ABC, AOL, DIRECTV, ESPN and NBC Universal, and helping them leverage Freewheel’s world class solutions to successfully drive revenue for their businesses.
FreeWheel helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services.
FreeWheel’s solutions are used by companies like ABC, AOL, Inc., DIRECTV, ESPN, NBCUniversal, BSkyB, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.
Advertising management in digital environment
In this presentation, Lorne Brown will talk about the work of Operative, the world’s largest advertising management technology company for television and the digital world.
Speaker: Lorne Brown, CEO of Operative
Lorne Brown is CEO of Operative, the world’s leading television advertising management technology company, where he leads the company’s global product and marketing functions. Lorne is focused on providing media companies with profitable advertising capabilities that scale across TV, digital, and more. Previously, Lorne was the founder and CEO of Operative, which was acquired by SintecMedia at the end of 2016. At Operative, Lorne Brown built the leading software company for digital media companies. His expertise in media sales and ad operations grew Operative from an outsourced ad ops provider to a global company whose solutions traffic over $6 billion in digital advertising.
Previously, he worked as Vice President of Sales and Operations at several financial services and technology companies, including BCJ Systems and Royal Blue Technologies, where he oversaw implementations and client partnerships for a web-based trading system. He took the workflow automation knowledge he gained from the finance world and brought it into digital media, creating the first real ad business management platform that spans the process from quote to cash.
Lorne has a degree in Finance and Management Information Systems from the State University of New York at Albany. You can find him on Twitter – @LorneBrown.