The 4th Industrial Revolution and the Digital Transformation

Industry 4.0 is already here. It is an ongoing revolution brought about by the confluence of various technologies that are changing the world, from new business models to the way we live in society. The impact will be much greater than in previous industrial revolutions. Its extension gave the size and especially the speed of the changes is something never witnessed by the humankind. And if every change presents risks and opportunities, these aspects are more present. How can we seize opportunities, how can we prevent risks? Are we prepared for these changes? What can we expect in the next few years?

Moderator: Luciano Possani, director of Innovation at Globosat

Luciano Possani is an electronic engineer at the Polytechnic School of the University of São Paulo, with an MBA from the School of Economics and Administration at USP and a specialization from the Stanford Graduate School of Business. He has served as an executive in the areas of technology and innovation in service, media and education companies for more than 20 years. He currently holds the position of Director of Innovation for Globosat.

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Co-Moderator: Daniela Souza, Marketing Director at SET and SVP at AD Digital

Fundadora da AD Digital, entrou no mercado de Mídia e Entretenimento em 1994. É palestrante convidada nos principais eventos relacionados com a criação, gerenciamento e distribuição de conteúdo para compartilhar sua visão sobre mercado e tendências de futuro para a indústria. Há mais de 10 anos compõe a mesa diretora da SET e atualmente é diretora de Marketing da entidade.

Speaker: Fábio Souza, Video Business Evangelist, Cisco Systems

Fabio Souza is a technology executive who started his career as an entrepreneur, moving to consulting services, and most recently holding various market facing positions in service providers, including DirecTV Group, NET Brasil (part of America Móvil) and GVT (acquired by Telefonica). At Cisco since July 2015, Fabio is part of the transformation team of the Video Business, managing video processing go-to-market, consumer trends, technology partnerships for both service and content providers.

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Speaker: Raimundo Lima, Director of SET Magazine and Director of Technologies and Operations at SBT

Raimundo Lima has a long career in the Brazilian Television industry, with more than 35 years of activities in several broadcasting networks. He has worked for Diários Associados, TV Manchete, TV Globo (GINY), TV Band, TV Cultura/SP and Esporte Interativo. He held several positions in the departments of Journalism, Sports, Drama, and Entertainment. With a wide academic background, he attended graduation and post-graduation courses at the University of Brasília, PUC-SP and Universidade Federal Fluminense, among other institutions. Currently, he is the director of Technologies and Operations at SBT network.

The digital video and the connected consumer movement

How do new technologies impact and create new consumer and end-user behaviors for video and entertainment? This talk will examine these trends, focusing on the challenges and opportunities of dealing with a fragmented audience across multiple platforms.

Speaker: Mike Chapman, M&E Global Strategy Lead, Accenture

Managing Director / Partner with Accenture Strategy, aligned to the Communications, Media & Technology industry group, with a focus on strategy consulting. Global lead for Media & Entertainment Strategy and Video Strategy consulting practices.

Seasoned consultant specializing in corporate strategy & growth, operational strategy and management consulting in the Media & Entertainment, Cable, Telecommunications, Wireless, Technology and Consumer Electronics industries, and for Nonprofit organizations.

Clients include global Media & Entertainment conglomerates, TV Programmers & Broadcasters, Film Studios & Exhibitors, OTT & Digital Services start-ups, major Cable TV Providers / MSOs, major Telecommuncations & Wireless Providers, global Consumer Electronics and Hi-Tech OEMs, U.S. Consumer Electronics Retailers, National Sports Leagues and U.S. Nonprofits.